CONTENTS

CHAPTER SYNOPSIS 1. 2. INTRODUCTION 2.1 INDUSTRY PROFILE 2.2 COMPANY PROFILE 2.3 PRODUCT PROFILE 3. 4. 5. THEORETICAL FRAMEWORK OBJECTIVE OF THE STUDY RESEARCH METHODOLOGY 5.1 NEED FOR THE STUDY 5.2 SCOPE OF THE STUDY 5.3 RESEARCH DESIGN 5.4 RESEARCH TYPE 5.5 SAMPLING 5.6 DATA COLLECTION 5.7 PILOT STUDY 5.8 DATA ANALYSIS AND INTERPRETATION 5.9 STATISTICAL ANALYSIS 5.10 LIMITATIONS 6. 7. 8. 9. ANALYSIS AND INTERPRETATION FINDINGS SUGGESTIONS CONCLUSION BIBLIOGRAPHY ANNEXURE TITLE PAGE NO.

LIST OF TABLES
S. No. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Table Table showing gender of respondents Table showing the age-group of respondents Table showing the occupational status of respondents Table showing the usage of induction stove Table showing the induction stove helps in all kinds of cooking Table showing the usage of Sowbaghya product Table showing the preference of most Sowbaghya products Table showing the preference for induction stove Table showing the usefulness of induction stove Table showing the level of safetyness to cook in induction stove Table showing the space occupied by induction stove for cooking Table showing the opinion of the cost of vessels used in induction stove 13. 14. Table showing the age group which uses much of induction stove Table showing the usefulness of induction stoves in future generation 15. 16. 17. 18. Table showing preference of different types of cooking Table showing the preferred brand of induction stove Table showing the available facilities in the induction stove Table showing the knowledge of the respondents regarding the availability of Sowbaghya induction stoves in different prices 19. Table showing the opinion about the cost of Sowbaghya induction stoves 20. Table showing the necessity of the company has to introduce new variety of induction stove 21. Table showing that Sowbaghya induction stoves new any improvement 22. 23. Table showing the factors for buying an induction stove Table showing the various awareness of Sowbaghya advertisement Page No.

24.

Table showing the opinion about the advertisement of Sowbaghya induction stove

25.

Table showing the major feature impressed in Sowbaghya induction stoves

26.

Table showing the respondents time of purchase of the induction stoves

27. 28. 29.

Table showing the preferred mode of purchase of induction stove Table showing the future buyers of Sowbaghya induction stoves Chi-square Table showing the relationship between best feature impressed in Sowbaghya induction stoves and whether it needs further improvement

30.

Weighted average Table showing the weighted average of the usefulness of induction stoves

31.

Correlation co-efficient Table showing the calculation of correlation co-efficient with gender of respondents and usage of induction stove.

LIST OF CHARTS
S. No. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Charts Chart showing gender of respondents Chartshowing the age-group of respondents Chart showing the occupational status of respondents Chart showing the usage of induction stove Chart showing the induction stove helps in all kinds of cooking Chart showing the usage of Sowbaghya product Chart showing the preference of most Sowbaghya products Chart showing the preference for induction stove Chart showing the usefulness of induction stove Chart showing the level of safetyness to cook in induction stove Chart showing the space occupied by induction stove for cooking Chart showing the opinion of the cost of vessels used in induction stove 13. 14. 15. 16. 17. 18. Chart showing the age group which uses much of induction stove Chart showing the usefulness of induction stoves in future generation Chart showing preference of different types of cooking Chart showing the preferred brand of induction stove Chart showing the available facilities in the induction stove Chart showing the knowledge of the respondents regarding the availability of Sowbaghya induction stoves in different prices 19. Chart showing the opinion about the cost of Sowbaghya induction stoves 20. Chart showing the necessity of the company has to introduce new variety of induction stove 21. Chart showing that Sowbaghya induction stoves new any improvement 22. 23. 24. Chart showing the factors for buying an induction stove Chart showing the various awareness of Sowbaghya advertisement Chart showing the opinion about the advertisement of Sowbaghya induction stove Page No.

25.

Chart showing the major feature impressed in Sowbaghya induction stoves

26.

Chart showing the respondents time of purchase of the induction stoves

27. 28.

Chart showing the preferred mode of purchase of induction stove Chart showing the future buyers of Sowbaghya induction stoves

SYNOPSIS
Aconsumer is a person who buys any goods or hires any service for valuable consideration (including deferred payment). The term does not include a person who obtains goods or services for resale or for any commercial purpose. However, persons who avail goods or services exclusively for the purpose of earning their livelihood by means of self employment are considered as consumers. My project on consumer awareness regarding Sowbaghya induction stoves gave me an opportunity to study the consumer knowledge and expectation in Sowbaghya induction stoves which takes it to build healthier customer relationship regarding Sowbaghya products. My project objective was mainly to study effective ways of developing the induction stoves of Sowbaghya wherein I also had to study about customer preference of purchase of induction stoves. I started studying about the various advertisements used to promote these products and even take a survey regarding the awareness of these ads. My study was focused on studying ways that will improve the recognition of Sowbaghya induction stoves. This was possible by retrieving customers and even non customers of Sowbaghya products. The instrument used to interact with the customers in order to understand their opinion and motives was a questionnaire. My sample size for the study was 100 customers and even non customers of Sowbaghya. I conducted my study within the Chennai city which concentrates mainly the female respondents who are the major users of induction stoves. Hence the project gives the clear opinion of various tastes and preferences expected in an induction stove.