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Problem Overview
The following details are given for top 10 companies in the Aluminium industry. Sales Variable Costs Adv. expenses Dist. Exp. R&D Expenses Fixed cost Sales growth Quantity (MT) Installed cap (MT)
The objective is to provide recommendations to a firm which intends to exit the industry. The analysis should also include profitability of the firm based on Porters 5 force model.
The entry and exit barriers The degree of rivalry among similar firms The bargaining power of buyers The bargaining power of suppliers The threat from substitutes Using Porter's analysis firms are likely to generate higher returns if the industry: Is difficult to enter and exit the industry There is limited rivalry Buyers are relatively weak Suppliers are relatively weak There are few substitutes or switching to a substitute is not easy. On the other hands returns are likely to be low if: The industry is easy to enter and exit There is a high degree of rivalry between firms within the industry Buyers are strong Suppliers are strong It is easy to switch to alternatives
Observations
Calculations for parameters are as obtained in excel attached:
Industry
Category
Aluminium
Industry under consideration Coal Supplier for Al Steel Substitute for Al Automobile Buyer for Al
HH1 CR4 Entry Barrier (Breakeven) 0.44 0.95 8.47 0.12 0.24 0.15 0.57 0.81 0.67 28.59 155.73 719665.95
Growth Rate
2 Degree of rivalry
For Aluminum industry the concentration ratio of the top 4 firms is very high at 95%. Level of capacity utilization is quite high at 95% for each firm and therefore an overall of 95% for the industry. Growth rate is low at only 4.8%. These factors create a strong rivalry among the various companies in this industry.