A Marketing plan On CocaCola{ soft drinks} Submitted to-

Dr. Md. Kamal Uddin Associate Professor Department of International Business Submitted byDr. Md. Kamal Uddin Course Instructor EMBA Program

Department of International Business Faculty of Business Studies University Dhaka Date of Submission: 4th August, 2012

Faculty of Business Studies University of Dhaka Faisal Bin Alam ID-80116018 Razaul Karim ID-80116010Tanvir Mahamud ID80116008 4th august, 2010 Dr. Md. Kamal Uddin Course Instructor EMBA Program Department of International Business Faculty of Business Studies University of Dhaka Subject: Submission o

ACKNOWLEDGEMENT
We are deeply indebted to prepare the term paper of Principles of Marketing on Preparing a Marketing Plan: A Soft drinks of Coca-Cola topic.

We would like to mention our gratitude to honorable Course Coordinator, Md.Faisal-BinAlam, textile Engineering department.

Table content
Executive Summary Company Profile Origin of Sony Vision Mision Category of Products Current marketing situation Market Description Target markrt Segment market Product Features Channels & Logistic Review SWOT Analysis Strength Weakness Opportunity Threat Marketing Objective Marketing Strategy Positioning Product Price Place Promotion & Advertising Page

Executive summary Giant soft drink company Coca Cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program. Consequently it is seeking the help of Polianitis Marketing Company Pty Ltd to develop a professional marketing plan which will help the business achieve its objectives more effectively and efficiently, and inevitably regain there iron fist reign on the soft drink industry. When establishing a re-birthed marketing plan every aspect of the marketing plan must be critically examined and thoroughly researched. This consists of examining market research, auditing business and current situation (situation analysis) and carefully scrutinising the soft drink industry and possibilities for Coca Cola in the market. Once Coca Cola have carefully analysed the internal and external business environment and critically examined the industry in general the most suitable marketing strategies will be selected and these strategies will be administered by effectively and continually monitoring external threats and opportunities and revising inter

Company profile
In May, 1886, Coca Cola was invented by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson.

Type Traded as Industry Founded Founder(s) Headquarters Area served Key people Products

Public NYSE: KO Dow Jones Component S&P 500 Component Beverage 1892 Asa Griggs Candler Coca-Cola headquarters, Atlanta, Georgia, U.S. Worldwide Muhtar Kent (Chairman & CEO) List of The Coca-Cola Company

products Revenue US$ 46.542 billion (2011)[1] Operating income US$ 10.154 billion (2011)[1] Net income US$ 8.634 billion (2011)[1] Total assets US$ 79.974 billion (2011)[1] Total equity US$ 31.921 billion (2011)[1] Employees 146,200 (2011)[1]

Our Vision
Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall Productivity: Be a highly effective, lean and fast-moving organization responsibilities.

Our Mission

Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.

To refresh the world... To inspire moments of optimism and happiness...

To create value and make a difference

.Category of product

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