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CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER

CONTENTS Executive summery Introduction Industry Profile Organization profile Need for the study Literature survey Study of objective Scope of study Sample design Findings Suggestion and recommendation Bibliography

PAGE NO 01 03 06 26 36 38 55 56 57 76 77 78 79

Conclusion

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EXECUTIVE SUMMERY
This report is based on the market research conducted on the topic customer satisfaction on Vijay Karnataka a daily news paper at bagalkot As the customer are treated as king of todays business world so its mandatory to see that our is customer kings are satisfied. The study attempts to analyze and determine A study on advertisers preferences towards Vijay Karnataka as an effective advertising media and also find out the satisfaction level towards quality, service, and Price of the V.K. The research was purely based on the survey conducted in Bagalkot. The sampling technique used was simple random sampling of advertisers. The data was collected through personal interview and structured questionnaire. The research instrument used was a questionnaire which helped in knowing the pulse of the advertisers. So whatever services are provided to the customer his satisfaction is a must. Otherwise within no time the company will loose its customer. Now as in case of news paper depending on the information including national and international and local news, people prepare the news paper. So the study explore the needs and requirement of customers so by the study that too by the survey one can get the clear picture about the satisfaction of customers towards the Vijay Karnataka news paper and one can know what are the additional things to be added so that customer will be delighted. A customer is the most important visit our premises. He is not dependent on us, we are dependent on him. He is not an Interruption on our work. He is the purpose of it. He is not an outsider on our business. He is a part of it. We are not doing him, a Favour by serving him. He is doing us a Favour by giving us an opportunity to do so

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Customer was the king


Globalisation, which brought in competition in different sectors, has made people remark that earlier customer was king, now he is dictator. Sadly, this is not so. Many new-generation banks and other firms go all out to woo customers. Their pleasing ways and refined manners end once the customer avails of a loan or buys a product. Recently, a customer found his wireless phone battery, provided by a private telephone company, out of charge. The firms customer care centre did not have a clue about formalities for replacement. The customer contacted a local office and was told to purchase the battery from outside. The employee who directed the customer also did not know where to find a battery with company specifications.

INTRODUCTION
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Press is called the fourth estate the three others being the legislative and the judiciary. The press is supposed to play the crucial role of a watchdog to see that the foreside institution function fairly within the constitutional framework and serve the people for that welfare they created. The moment press ceases to perform this function, it looses its credibility. India land of kings and emperors was than ruled even though in absence widespread education means of communication and transport in somewhat the message of the rulers had a reach every corner of the territory. There was no press or newspaper ashoka the great Indian emperor had devised his only means of communication he used to publish the imperial edicts on rocks stone pillars the news of the day was published in small picture drawn on the walls of temples in ink or colour which could be removed easily even the moral code was proclaimed through the art of the monarch to his loving people. The establishment of the Moghul empire in India ushered in a new area in the filed of journalism. The Moghul rule organised communication written newspaper of kind were in circulation Aurangzeb one of the last and great Moghul emperors had an efficient system of information officers. They had maintained a bureau of intelligence in every provincial capital news writers were appointed there. FINDINGS 1. 60% of the respondents read Vijay Karnataka because of its coverage.

2. 36% of the respondents prefer political news in Vijay Karnataka . 3. 68% of the respondents prefer Vijay Karnataka for advertisement because of its circulation. 4. 46% of the respondents prefer Saptahika Vijay supplements of Vijay Karnataka. 5. 55% of respondents opinion is that Vijay Karnataka paper is extremely good. 6. 52% of the respondents are satisfied and 25% of the respondents are mostly satisfied. 14% of the respondents are neither satisfied nor unsatisfied and 9% of the respondents ars mostly unsatisfied.

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CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER OBJECTIVE OF YHE STUDY

1. To know the satisfaction level of readers towards Vijay Karnataka news paper 2. To know which type of news and supplementary are prepped more by the reader in Vijay Karnataka news paper 3. To provide information to company about why reader prefer news paper as advertising media 4. To know why people prefer vijay Karnataka news paper whether for 5. Its local news coverage Price Advertisement To know why people go for Vijay Karnataka news paper as a media

for advertisement

LIMITATION

1. The study is limited to the news paper readers of Bagalkot only 2. Time is the major constraint of the study. 3. Since sample is only 100 which is not a true representative 0f the population as a whole. 4. Level accuracy of the result of research is restricted to the accuracy level with which the customer have given the answer and the accuracy level cannot be a prediction. 5. The survey is not done throughout the census.

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CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER CONCLUSION What customer wants needs to write in news paper and different different type media To print in news paper and present what customer need and wants to write it. For example unemployment people more than in city or place, to news only employment to more than call form news to write in news paper.

VIJAYANAND PRINTERS LIMITED BAGALKOT

VIJAYANAD PRINTERS LIMITED S.P.L.9, KSSIDC INDUSTRIAL ESTATE BAGALKOT -547101 08354-234106
1

INDUSTREIS OVERVEIW
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HISTORY OF NEWS PAPER


The newspaper can initially be defined as a written means of conveying current information. In this sense the first organized attempt to provide such a service occurred in ancient Rome Empire. During Julius Caesars reign their was also the actadiurna daily announcement of the government and other activities that were posted in the capital public place. The earliest printed news bulletins appeared in china, with a court gazette issued during Tsanga dynasty (618-906BC) and read primary by government officials, although scholars were later added to its readership. A latter significant development after cited by historians was the issuing of news latter by the fugger family of germany, a powerful clan of merchants of bankers in 15th and 16th centuries there agents operated in nearly every part of the known world and sent in reports of business of other affairs from their posts. The reports were combined and circulated by means of the news latters to all the units in fugger an organization newspaper history in India is inextricably tangled with political history wrote A.E.Charltone (Wolseley 3). James Augustus Hicky was the founder of Indias first newspaper the Calcutta general advertiser also known as Hickys Bengal gazette in 1780 soon other newspapers came into existence in Calcutta and madras: The Calcutta gazette, the Bengal journal the oriental magazine the madras courier and the Indian gazette. Enjoyed governmental patronage including free postal circulation and advertisement, Hickys Bengal gazette earned the rules wrath due to its criticism of the government. In November 1780 its circulation was halted by government decree. Hicky protested against this arbitrary harassment without avail, and was imprisoned the Bengal gazette and the India gazette were followed by the Calcutta gazette which subsequently became the governments medium for making its general orders (Sankhdher 2432) The Bombay herald, the statement in Calcutta and the madras mail and the Hindu, along with many others rivals in Madras represented the metropolitan voice of India and its people. While statesman voiced the English rules voice, the Hindu became the beacon of patriotism in the south. The Hindu was founded in madras as a counter to the madras mail. Patriotic movement grew in proportion with the colonial ruthlessness, and a vehicle of information dissemination became a tool for freedom struggle. In the struggle for freedom, journalist in the twentieth century performed a dual role as professional and nationalists. Indeed many national leaders, from Gandhi to Vajpayee, were journalist as well. Calcutta, Madras, Bombay and Delhi were main four centres of urban renaissance which nourished news in India. It was only during and after the seventies especially after Indhira Gandhis defeat in 1977 that regional language newspapers became prevalent. There were nationalistic echoes from the linguistic regional provinces. Bengal, Gujarat, Tamil, Karalla, Punjab, and Uttar Pradesh produced dailies in regional languages. Hindu and Urdu were largely instrumental in voicing the viewpoint and aspiration of both Hindus and Muslim of the Northern provinces. As communalism and religious intolerance increased before and after partition, Urdu remained primarily the language of Muslims as Pakistan choose this language as its language as its lingue France. After partition the cause of Urdu and its newspaper, suffered a setback as Hindu reactionaries be gan to recognize the association of Urdu with Islam and Pakistan. 7 BABASAB PATILFREEPPTMBA.COM

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BASIC DATA
Official Country Name Region (Map name) Population Language(s) Literacy Rate Area GDP Number of Daily News Paper Total Circulation Circulation Per 1000: Number of non daily news paper: Total Circulation: Circulation per 1,000: Total news paper Ad Receipts As % of All ad Expenditure Number of Television station: Number of Television sets: Republic of India East, South & Asia 112,36,68,199 English, Bengali, Telugu & Marathi 55.00 % 3, 287,590sq km 456,990 (US Million) 400 30,800,000 60 98 7,874,000 13 37,884 (US Million) 55% 600 65,000,000

Television sets per 1000: Number of cable subscribers: Cable subscribers per 1000: Number of Radio station: Number of radio receivers: Number of individual with computers: Computers per 1000: Number of individual with internet access: Internet access per 1000:

65.5 40,000,000 40.5 318 116,000,000 4,600,000 4.5 5,000,000 4.9

BACKGROUND & GENERAL CHARCTERSTICS

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CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER India is the worlds largest democracy its mass media culture a system that has evolved over centuries, is comprised of a complex framework. Modernization has transformed this into a communications network that sustains the pulse of a democracy about 1.1 billion people. Indias newspaper evolution is nearly unmatched in world press history. Indias newspaper industries and its westernization or modularisation as French would call it go hand in hand. Indias press is metaphor for its advancement in the globalise world. The printing press preceded the advent of printed news in India by about 100 years. It was in1674 that the first printing apparatus was established in Bombay followed by Madras 1772. Indias first newspaper, Calcutta general advertises, also known as Hickys Bengal Gazette was established in January 1780, and the first Hindi daily, Sam char sudha varshan, began in 1854. The evolution of the Indian media since has been fraught with development difficulties. Illiteracy, colonial constraints and repression poverty and apathy thwart interest in news and media. Within this framework it is instructive to examine Indias press in two board analytical section: pre-colonial times and the colonial, independent press (which may, again be classified into two: preceding and following the emergency rule imposed by Indhira Gandhis government in 1975.) the post emergency phase. This continues at the present, May the third independent phase of India newspaper revolution (JEFFREY????)

THE NATURE OF THE AUDIENCE

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CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER While a majority of the poor working people in rural and urban areas still remain oppressed and even illiterate, a significant proportion of people roughly about 52 percent of the population over 15 years of age were record as being able to read and write. That breaks down to 65.5 percent of males and an estimate of 37.7 percent of females. After the liberalization of the economy, the growth of the industries, and a rise in literacy, and consumerism. Since private enterprise began to sustain pay off, mass communications picked up as a growth industries. In 1976 the register of newspaper for India had recorded 875 papers; in 1995 there were 4453 Robin Jeffrey comments: Newspaper did not expand simply because the technology was available to make Indian scripts live as they had not been able to live before. Nor did newspaper grow simply because more people knew how to read and write. They grew because more people knew how to read and write. They grew because entrepreneur detected a growing hunger for information among over- widening section of Indias people, who were potential consumers as well as newspaper readers. A race began to reach this audience advertising avenues were the prizes and these would come largely to newspaper that could convince advertisers that they had more readers than their rivals. Readers, meanwhile, were saying implicitly: we will read newspaper that tell us about ourselves and reflect our concerns.(48) Common contenders for readership and advertising are: the national herald, the Hindustan times, time illustrated weekly, e pioneer, and film fare.

DIVERSITY AND THE LANGUAEGE PRESS


Naresh khanna summarizes the trends in circulatory growth and decline varied in regional language paper during 1998-2000: In the three year period from 1998-2000, circulation of dailies in the country increased marginally from 58.37 to 59.13 million copies. This represents a growth of 1.3 percent on the basis of data published by the register of newspaper for India in its annual reports. In this time, two distinct group of newspaper emerge the first including five languages that have collectively grown in copies. Amongst these newspapers, those in Malayalam and Bengali grew fastest at 12.9 percent and 12.8 percent respectively, while Hindi dailies grew by 5 percent and English dailies by 4.7 percent over the three year period. Although Marathi newspaper increased circulation by 2.75 percent over the three years it would seem that they are in danger of falling out of this group and perhaps entering the phase of stagnation and circulation decline (Khanna 2002) The second group 0f stagnating and declining circulation includes newspaper seven languages with a combined circulation of 14.8 million copies in 2000. These dailies lost almost 1.8 million copies(10.62 percent)of their combined circulation in the last three years. Daily newspaper circulation plummeted most dramatically in Telugu, which fell from 2.28 million to 1.68 million copies, a fall of more than 26 percent. Urdu newspaper circulation fell by more than 12 percent and Tamil dailies circulation declined by 10.8 percent with circulation of Gujarat dailies falling by 10.5 percent. Over the same period circulation of Oriya dailies declined by 2.8 percent and that of 10 BABASAB PATILFREEPPTMBA.COM

CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER Punjabi dailies by 3.2 percent. Although over the three years Kannada newspaper show an insignificant fall in circulation seem to have entered a period of stagnation and decline of their awn. It would seem that in spite of new edition being added by Hindi, English, Malayalam and Bengali dailies, the print media is loosing its dominance of advertising market share to television, radio and outdoor media (Khanna 2002). Indias language newspaper enjoy relatively new entrepreneurial prowess. A mutually convenient relationship between the owners and capitalist keeps a financial balance between local / regional and national spheres in both private and public sector. Like coral in reef newspaper grew and died in a process inseparable from the creation of a public sphere in the classical liberal sense. Individual proprietors sometimes brought to their newspapers a crusaders zeal for a particular cause or a diehards loathing for a rival (Jeffrey 105). The second press commission in 1982 tried to liberate the press from the monopoly houses. In 1995 the audit bureau of circulation had 165 newspapers as members, with a combined circulation of about 16 million copies a day. The top ten newspapers control roughly 50 percent of daily circulations (Jeffrey 108). While capitalist sustained national newspaper, the big houses, dalmias jains, Geonka, monopolized and corrupted free journalism. The family and caste controlled small newspaper regionally maintain their freedom from big monopolies, thriving on their loyal supporters in north and south India. Diversity of ownership is reflective of cultural variation in Indias multilingual landscape. Twenty one newspapers control two third of all circulation.

PRESS IN INDIA
Much of Indias legal framework is built upon its colonial legacy. Legal statutes and regulations have been undergoing certain changes as Indias freedom came at a high cost. The country was divided. Indias border conflict with two hostile neighbours 11 BABASAB PATILFREEPPTMBA.COM

CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER which forced at least three large scale wars eclipsed other political issues. The democratic process, corrupted by criminals, unscrupulous bureaucrats and politicians, created a social climate that widened social and economic inequality. Freedom of speech and expression is a constitutionally guaranteed fundamental right of the Indian people. Article 19 (1;a) ensures the implicit freedom but Article 19 (2) qualifies this in explicit terms. The parliamentary proceeding (protection of publication) Act of 1977 and the prevention of publication of objectionable matter (Repeal Act) of 1977 further reinforce and restrict these freedoms. While constitutional guarantees ensure freedom of the press and expression, press and media are obligated by self regulatory systems of ethics that protect individuals and organization from libellous behaviour. Freedom of the press is an institutional freedom wrote sachin sen (19). The press council bill of 1956, introduced in the Indian parliament, stipulated the establishment of the press council of India representing working journalist, the newspaper management literacy bodies and the parliament. The Indian press commission. Accepted the following postulate: Democratic society lives and grows by accepting ideas, by experimenting with them, and where necessary rejecting them .The press is responsible part of democratic society (quoted sen 42). While the central press accreditation committee seeks to ensure quality and selfrenewal, the press council of India was established in 1966 to uphold editorial autonomy. Restriction on free speech was imposed after Indhira Gandhis Infamous emergency rule. The press council off India was abolished after Editor George Vargheses criticism of the Indhira government. The minister of information and broadcasting carefully regulates the press and its liberties. The maintenance of internal security Act (MISA) Was enforced to intimidate reputedly autonomous newspaper in the seventies. The press council, resurrected in 1979 has no legal standing to impose penalties. The Indian press generally believed as managed is a self restrained institution generally reluctant to take on the governmental policies. All India Radio (AIR) and its management exemplify this man aged system. The credit for the bringing out the first full fledged printed newspaper in India goes to jams Augustus Hicky. The first issue appeared on January 29, 1780 in Calcutta bearing the title The Bengal Gazette or the Calcutta general advertise. But before Hicky started his newspaper an attempt was made by William bolts a sincere sevant of the east India Company, who have registered earlier to start a newspaper to give expression to the difference existing between the opposing groups in the east India Company. But bolts attempted to start a newspaper. Bengal Gazette was also called Hickys Gazette because Hicky was the founder editor printer and promoter all rolled in one that paper. It was a weekly paper. The paper was clumsily printed. The reading matter was less and the advertisement was more and there were comments on the personal offers of individuals. When Hicky started his newspaper he announced his motive: I have no particular passion for the printing of newspaper, I have no propensity, I was not bred to a slavish life of hard work, yet I take 12 BABASAB PATILFREEPPTMBA.COM

CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER pleasure in enslaving my body in order to purchase freedom for my mind and soul. Hicky Gazette was published in English language. This was the first regular newspaper in India. Hickys first issue carried out news but not fresh and up to date like the newspaper of today. In those days of difficult transportation for eign newspaper usually took months to reach Indian shore; subsequent issue of the Bengal Gazette enlightened the readers with comment on peoples domestic affairs a species of service, which kept society gossiping. Hicky announced the policies of his paper and declared that this was a weekly political and commercial paper open to all parties, put influence by none. This paper was primitive one from the point of view of contents printing and publication. But it has the significance of a historical newspaper with the first newspaper in India started the area of Indian journalism, which has developed as the agency for the saving of democracy in the country today. The history of journalism in the pre independent period in India can perhaps be per iodized as follows. The phase 1780 1818 constitutes some kind of pre history, a preparatory phase.

A GUIDE FOR NEWSPAPER PUBLISHERS THE REGISTERAR OF NEWSPAPERS


The register of India newspaper among these officials and professional agencies, regular and records the status of newspaper. Electronic news, web site, magazines and house publication, a number of professional organizations (like editor guild of India, Indian language newspaper association and all India newspapers editor conference) enrich the self-renewal process of the news enterprise. Educational and training programme are gaining importance as professionalization.

THE OFFICE OF THE REGISTER


The of the register of newspaper for India popularly known as RNI came into being on July 1,1956 on the recommendation of the first press commission in 1953 and by amending the press and registration of books act (PRB act) function of RNI involve both statutory and non statutory function. Statutory function the RNI compiles and maintains a register of newspaper contains particulars about all the newspaper published in the country it issues certificate of registration to the newspaper published under valid declaration. It scrutinizes and analyzes annual statement sent by the publishers of newspaper every year under section 19D the press and registration of Books act containing information on circulation ownership etc. The RNI informs the district magistrates about availability of titles to intending publishers for filling declaration and ensures that newspaper are published in accordance with the provision of the press and registration of Books acts. It verifies under section 19F of the PRF Act of circulation claims furnished by the publishers in their annual statement and preparation and submission to the government on or before September 30 each year, a report containing all available information and statistics 13 BABASAB PATILFREEPPTMBA.COM

CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER about the press in India with particular reference to the emerging trends in circulation and in the direction of common ownership units. Non statutory function of the RNI include the formulation of a newsprint allocation policy guidelines and the ability to issue Eligibility certificate to the newspaper to enable them to import newsprint and to procure indigenous newsprint. The RNI assesses and certificate the essential needs and requirement of newspaper establishment to import printing and composing machinery and allied materials. From April 1998 to February 1999. RNI scrutinized 18459 applications for availability of titles of which 7738 titles were found available for verification. While in the remaining application title were not found available. During the same period 2693 newspapers periodicals were issued certificate of registration (2145, fresh CRs and 548 revised CRs) and circulation claims of 1536 newspapers/ periodicals were assessed. Register of newspaper for India (RNI) in starting a newspaper (daily or periodical) is required to contact the district magistrate or sub divisional file a declaration before him in the prescribed from. In declaration the publisher is to mention the title, language, periodicity and such other particulars of proposed newspaper as are asked for. He is also required to give a list of alternative titles in order of preference. The magistrate before authenticity the declaration has to make an enquiry from the registrar of newspaper for India whether the title (s) proposed are not same similar to that of any other publication published in same language through the country or in any other language in the same state. These titles proposed are checked against catalogue of existing title (s) maintained in registrar office. The magistrate in turn after getting information communicates to publishers about titles. After obtaining clearance from RNI district magistrate authenticates declaration and sends an authenticated coffee to office of registrar of newspaper of India. Declaration becomes void in case the newspaper does not commence publication within 6- weeks of the authentication and again a fresh declaration has to be field .Each issue newspaper is to have an imprint line containing the name of the publishers, printer. Editor and the place of printing and publication of the paper. The name of editor is necessary to be given separately. Supply of copies: - Every publisher has to send a copy of each issue of his paper within 48 hours of its publication to the registrar of newspaper for India or other authorized officers at the places mentioned below depending on language in which the paper published.

REGISTERATION:
As soon as paper has stated publication of publishers is required to send a copy of first issue of publication to registrar of newspaper of India at press villa simila-1 on receiving first issue of paper and the copy of authenticates declaration from concerned district magistrate, the office of registrar of newspaper for India takes the paper on its record and allots a registration number to it. A certificate of registration is. 14 BABASAB PATILFREEPPTMBA.COM

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ISSUED TO PUBLISHER ANNUAL REPORT:


Registrar of newspaper for India has to submit government each year a report on the state of press in country on the basis of the annual statement received from him and information obtained otherwise. It is in turn of newspaper publishers that information as complete as possible is made available to enable the Registrar to make this report up-to date and useful.

CERCULATION 0F CHECK:
The press registrar of any gazette officers authorized by him shall have access to any premises and to any information relating to the newspaper. For benefit of publishers circulation work has been decentralized. The following gives the circulation officers in charge having their headquarter at. North Zone South Zone Western Zone Eastern Zone New Delhi Chennai Mumbai Calcutta

There are 18 principals language in which the newspapers are printed which are mentioned in 18th constitution. Bombay Sam char, Gujarat daily published from Mumbai is oldest existing newspaper. Anand bazaar patrika: Bengali daily from Calcutta is largest single edition newspaper of India is in second edition and Hindustan Times is in third place.

NEWSPRINT
Until 1994---1995 newsprint allocation was regulated by the newsprint control order (1962) and the newsprint import policy announced by the Government every year newspaper were issued Entitlement certification of importation and purchase from the scheduled indigenous.

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CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER Newsprint mills however newsprint policy is modified every year depending upon the import policy of the government. Newsprint has been placed under open general license with effect from May, 1st, 1995 and all types of newsprint became importable by all people without any restriction. Under the latest newsprint policy guidelines for the import of newsprint issued by the ministry of information and broadcasting authentication of certificate of registration is done by the registrar f newspaper for India for import of newsprint, on submission of a formal application and necessary documentary evidence.

DE BLOCKING OF TITLES
For the first time in the history of RNI, a massive work of de blocking 2, 00,000 titles were undertaken. As per the decision all such titles of newspapers were certified till December, 31st, 1995, and those publications which had not registered with RNI have been de blocked. The work of entering registered titles has been titles have been completed and the list has been dispatched to state government. Nearly 1, 50,000 of unused titles have become available for allocation to other newspaper from January 1st 1999.

CENSORSHIP
Even though India is committed to the freedom of the press, censorship is not unknown to the media. With increased privatization and entrepreneurial advancement, colonial and bureaucratic censorship no longer exist. However the nexus of criminal politics and unethical monopolies continue to threaten the freedom of press.

Nehru famously said: I would rather have a completely free press with all the dangers involved in the wrong use of that the freedom than a supposed or regulated press (quoted by Karnataka 272). After 1977 peoples interest and involvement in regional and national affairs increased dramatically. This development helped promote the dualism of Indias patriotic passion marked by linguistic chauvinism and national unit.

NEWS AGENCIES

News agencies provide regularity and authenticity to news K.C. Roy is credited with establishing the first Indian news agencies. Which became the associated press of India (API)? However is soon became A British controlled agency unwilling to report about the national freedom movement. The free press of India news agency came into existence under the management of S. Sadanand who have served Reuters. The united press of India. The orient press. The Globe news Agencies. The NAFEN News 16 BABASAB PATILFREEPPTMBA.COM

CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER Agencies. The united news of India and a number of syndicates later came to serve the news business news. The non Aligned News Agencies Pool (NANAP) Formally constituted in 1976 for the propose of correcting imbalances in the global flow information, is an arrangement for exchange of news and information among the national news agencies of non-aligned countries, including Asia, Africa, Europe and Latin America, Its affair are managed by a coordinating committee. The cost of running the pool is meeting by the participating members.

The press trust (PTI) Continued to operate the India news Pool desk (INDP) Of the NANAP on behalf of the government of India. India continued to contribute substantially to the daily news file of the pool network. The reception of news into the pool Desk during the year 1998 1999 has been in the range of 20,000 words per day. INDPs own contribution to the pool partners during the year has averaged 7,000 words per day. The organization and structure of Indian news agencies has been undergoing a controversial transformation for quite sometime. This represents a mutual mistrust between private owned news agencies n governmental structure. Their autonomy believed to he crucial for objectivity and fairness is based on their role as cooperative and non profit groups news agencies in general are Discouraged from taking any governmental favours. There is nothing in the Indian constitution however that can prevent government to nationalize its news agencies. There four dominant news agencies India: The press trust of India (PTI); The united news of India (UNI); The Hindustan Sam char (HS) and Sam char Bhatia (SB)

ELECCTRONIC NEWS MEDIA.


Most Indian newspapers magazines and media outlets are easily accessible through the internet. Internet public Library (IPL) is a concise Internet sources for information on Indian newspaper. The web site lists about 120 online newspapers for India with access to each of those papers for reading. The official website for the library of congress in New Delhi is also accessible on the on the internet where E-Mail contact information is provided. This directory is published biennially. The directory includes newspaper published in India, the name and language of the newspaper circulation frequency of circulation and names and address for the publishers of each paper paper status is also included. 17 BABASAB PATILFREEPPTMBA.COM

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EDUCATION AND TRAINING:


The first diploma of journalism was offered at Aligned Muslim University in 1938 by the late Sir Shah Mohammad Suleiman, a judge in India (Wolseley 224). Latter on after partition, universities in Punjab, Madras, Delhi, Calcutta, Mysore, Nagpur, and Osmania offered courses at undergraduate levels. Professional education in India is largely a need based enterprise. Journalist and other mass communicators can perform without specialized training and skill and can succeed without advanced degrees.

THE LEADING DAILY NEWSPAPER


NEWSPAPER Aj (10) Anand Bajar Patrika Bharyman Daily Thanthi (12) Dainik Jarran (8) Dainik Bhaskar (9) Dinamalar Eenadu (10) Gujarat Sam char (5) Hindustan Times (2) Indian Express (8) Lol Satta (8) Malayalam Manorams (8) Mahru Bhumi (6) Nav Bharat (7) Navbharat Times Punjabi Kesari (3) Sakal (4) Sandesh (5) The Economic The Hindu (8) The New Indian Times The Times of India Deccan Herald LANGUAGE Hindi Bengali Bengali Tamil Hindi Nindi Hindi Telgu Gujarat English English Marati Malayalam Malayalam Hindi Hindi Hindi Marathi Gujarat English English English English English

WORLD LARGEST DAILY NEWSPAPER:


NEWS PAPER Asahi Shimbun Bild Billd Zeitung Chunichi Shimbun Gongren Ribao Manichi Shumban Nikhan Keizai Peoples Daily NATION Japan Australia Germany Japan China Japan Japan China 18 BABASAB PATILFREEPPTMBA.COM

CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER Reference News Sikuan Ribao The Mirror/ Daily Record The sun Yomiuri Shimun China China Britain Britain Japan

Source: World Press Trends

TOTAL SELLING F VIJAY KARNATAKA NEWS PAPER


PUBLICATION VIJAY KARNATAKA PRAJAVANI SAMYUKTA KARNATAKA UDAYAVANI Source: July-Dec 2001 3,79,946 2,86,036 1,21,126 1,52,996 ABC Jan-June 2002 5,36,422 3,02,296 1,40,192 1,66,449 As per July-Dec 2002 5,37,162 3,17,816 1,48,004 1,80,012 above Jan-June 2003 5,53,101 3,09,578 N.A July-Dec 2003 5,83,168 3,09,541 1,43,696

1,86,551 1,89,352 respective periods 19

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CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER

PUBLICATION VIJAY KARNATAKA PRAJAVANI SAMYUKTA KARNATAKA UDAYAVANI Source: NRS

NRS - 2001 11,75,000 34,63,000 25,35,000 9,63,000 As per above

NRS - 2002 22,10,000 34,27,000 24,25,000 10,19,000 respective periods

NRS 2003 70,12,000 35,73,000 25,32,000 18,99,000

PUBLICATION VIJAY KARNATAKA PRAJAVANI SAMYUKTA KARNATAKA UDAYAVANI

IRS - 2002 R-1 43,79,000 30,32,000 15,32,000 13,70,000 Source: IRS As per above respective periods.

IRS 2002 R-2 46,59,000 25,09,000 13,83,000 11,60,000

IRS 2003 R-1 55,33,000 29,71,000 13,70,000 12,81,000

MAXIMUM READERSHIP
MAXIMUM ADVANTAGE YOUR BRAND

NAME OF PUBLICATION 1. VIJAY KARNATAKA 2. PRAJAVANI

READERSHIP 46,59,000 25,09,000 20

BABASAB PATILFREEPPTMBA.COM

CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER 3. SAMYUKTA KARNATAKA 4. UDAYVANI 13,83,000 11,60,000

VIJAY KARNATAKA PRAJAVANI UDAYVANI SAMYUKTA KARNATAKA

5,37,162 3,17,816 1,80,012 1,48,004

46,59,000 25,09,000 13,83,000 11,60,000

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When it comes to Karnataka. No other newspaper offers you the kind of reach and penetration that we can. Now that the numbers speak for themselves, these are figures that you need to look at every time you sit down to formulate your media plan No one can get you across Karnataka as effectively as we can. And no one charges you as little as we do to get you there. So if you are looking to reach out to Karnataka's most lucrative markets. Talk to us. We have the people's attention. After all, we are Kamataka's largest and fastest growing Kannada daily

VIJAY

KARNATAKA 46,59,000.

HAS

TOTAL

READERSHIP

0F

Vijay Karnataka is the only Kannada Daily to have witnessed a growth over last IRS (2002, R1) In Karnataka, every second newspaper reader reads Vijay Karnataka. In Karnataka, three out of five Kannada Newspaper readers reads Vijay Karnataka. 45.26% of Kannada Daily readers having MHI of above Rs. 10,000/- read Vijay segment SEC Karnataka. AB. 22 BABASAB PATILFREEPPTMBA.COM Vijay Karnataka has 44% more readers than the No.2 Kannada Daily under

CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER

Vijay Karnataka is the largest read Kannada Daily amongst:


Male readers with a readership of 36,20,000 (covering 63% males reading any reading Rural Urban masses masses 26.6% any with with a a Kannada Kannada readership readership over of of IRS, 32, 27, Daily). Daily). 13,000. 46,000. R1). Female readers with a readership of 10, 39,000 (covering 53% females Graduates/ PG and above segment with a readership of 7, 42,000.

Towns with population greater then 10 lakhs with a readership of 3, 38,000 (gained The age group of 12-19 years with a readership of 13, 81,000. The age group of 20-44 years with a readership of 25, 49,000. The age group of 45 and above with a readership of 7, 30,000. _People with MHI greater than RS.5000/-with a readership of 9, 03,000. __People with MHI lesser than RS.5000/- with a readership of 51, 50,000.

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ACHIEVEMENT OF 2004
Vijay Karnataka HAS TOTAL READERSHIP OF 78, 12,000. Vijay Karnataka is the only Kannada daily to have witnessed a Growth over last IRS (2004, IR). In Karnataka, three out of five Kannada Newspaper readers reads VIJAY KARNATAKA. 54.37% of Kannada Daily readers having MHI of above RS 10,000/- read VIJAY KARNATAKA. VIJAY KARNATAKA has 48% more readers than the no 2 Kannada Daily segment SEC AB.

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ORGANIZATION PROFILE:
Vijay Karnataka is one of the most known and fast moving newspapers in Kannada. The effective management made this organization into a big and successful organization. The audit bureau of circulation (ABC) has given the number one circulation of India for Vijay Karnataka It was the dream of north Karnataka to have a Kannada daily newspaper taking care of events of the state in general and north Karnataka in particular. The dream became when Vijyanand printers and publishers was established to bring out the most wanted Kannada Daily newspaper Vijay Karnataka an enterprise and a venture by the renowned Vijyanand road lines limited. Vijay Karnataka is perhaps the first newspaper in the country and in the newspaper Industry to call itself a multi edition with 10 editions newspaper in a short span of less than 5 years. The editions are present region wise by almost combining 2 to 5 districts of Karnataka state.

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OBJECTIVES OF THE ORGANIZATION:


To expand their market into other states. To modernize the organization by using the hi-tech machines in the production process To increase the productivity To produce newspaper into different languages. To know the customer attitude towards print advertisement. To know the services the customers expect from the Vijay Karnataka news paper. To know the factors in guiding selection of newspapers for release of ads.

The 10 Vijay Karnataka publishing centres are Bangalore Gulbarga Mangalore Gangavati Mysore Hassan Chitradurga Hubli-Dharwad Shimoga Bagalkot

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DETAILS OF THE COMPANY:


Name of the company Address of company : Vijyanand printers Ltd Bagalkot : Vijyanand printers and publishers No SPL 9 KSSIDC industrial Estate Bagalkot -587101 Phone- 08354-234106 Year of establishment at Bagalkot Type of unit Main raw material Printing capacity of machine Number of circulations Chief Editor : 27 November 2001 : Proprietorship : Paper : 20000/hour : 30000-vijay Karnataka : Keshav Nadakarni

Register office

: Vijyanand Printers and Publishers Giriraj annexe Circuit House Road Hubli - 580029

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VIJAYANAND PRINTERS AND PUBLISHERS

The VRL group has diversified into the newspaper industry during october1999 under the banner of Vijyanand printers and publishers.

OBJECTIVES:
To serve Kannadigas and Karnataka in particular and the country in general To provide unbiased news well in time. To provide sumptuous reading material for the readers to update their Knowledge and entertain them.

INDIA: Times of India a Group acquires Vijyanand Printers Limited


Vijyanand Printers publishes two Kannada newspapers and English daily Times Thursday, June 15, 2006 of India

New Delhi --- The Times of India Group and the promoters of the Bangalore-based Vijyanand Printers Limited have signed an agreement in New Delhi on Thursday for the 100 per cent acquisition of Vijyanand Printers Ltd (VPL). VPL publishes Kannada newspapers Vijay Karnataka which have ten editions. Vijay Karnataka is the leader in the Kannada newspaper segment with circulation in excess of 5.5 lack (July-Dec 2005) as per ABC report. Vineet Jain, Managing Director, Bennett, Coleman & Co Ltd (The Times of India Group's parent company), said: "This agreement highlights our strong emphasis on the fast-growing regional media markets in India where readers have new aspirations and mindsets. We are thus committed to "going local" and further developing strong regional identities so as to provide the best possible value to our new readership and advertiser base.", 29 BABASAB PATILFREEPPTMBA.COM

CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER

OBJECTIVES
1] To understand advertisers perception towards Vijay Karnataka 2] To determine the factors influencing advertisers for advertisements in Vijay Karnataka as an effective media 3] To measure the satisfaction level of advertisers towards Vijay Karnataka 4] To know the advantages of V.K with compare to competitors.

BENEFITS FOR PERSONAL GROWTH


1 2 3 The study will enhance my knowledge about service sector business. The study will give knowledge about how the coordination & co-operation will take place in an origination. It will give the knowledge about how the money & material transaction will take place between manufacture & customer.

BENEFITS FOR ORGANITION


1 2 3 The study will help the origination to know the advertisers preferences towards VK. To know the present level of advantages of VK with competitors. To understand the perception of advertisers towards V.K & the factors which are influencing them to prefer VK for their advertisement? 30 BABASAB PATILFREEPPTMBA.COM

CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER 4 To understand the advertisers satisfaction level towards news coverage level & circulation of VK.

BRIEF HISTORY AND DEVLOPMENT OF VRL GROUP:

The edit for the phenomenal growth of VRL goes to the VISION, ZEAL, and EFFORT of founder and Chairman VIAY SNAKESHAWAR. From a single truck in 1976 VRL has grown in to a conglomerate having diversified into vocational Education, Newspaper Travel and courier segments. VRL today embodies Symbol of Service with a fleet of 2,000 vehicles including state of the art buses. The credit to a large extent goes to VRL of introducing comfortable buses at affordable rates for the common man. The group has wide network of branches speared over the entire nation. The simultaneous launch of VIJAY TIMES edition from nine centres in December 2002 was a hall mark for the group. The launch of a second Kannada Daily by the group broke new ground in the annals of Indian journalism. VRL in short epitomizes a success story evolved over years of commitment and dedication. VIJAY SANKESHAWAR is ably supported by his dynamic son sir ANAND SANKESHAWAR as managing Director and a team of dedicated staff headed by chief Technical Officers Sri L. RAMANAND BHAT Chief executive officers Sri K.N. UMESH and Director R.P.RAICHUR. The managing Director Shri V.B. SAKESHAWAR started as individual transporters in January 1976 without any background and experience, initially for first 2 years he suffered heavy looses. Then by the end of 1977 he started a local transport between HUBLI and GADAG. Due to personal management and effective services, business picked up and purchased one old lorry in 1978. 31 BABASAB PATILFREEPPTMBA.COM

CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER During his tenure, he observed activities of other well known transporters and started first parcel services from BANGLORE TO HUBLI and GADAG, BELGUAM with to Lorries gradually the business picked up. Due to effective management and good co-operation from the staff, the turnover and the business increased. The total turnover and the business increased. The total turnover for different years of follows.

YEAR 1980 1985 1990 1995 1999

TURNOVER (in lacks) 13.43 38.381 462.34 2284.92 6580.71

As can be seen from the turn over, there is steady increase in the growth of the turn over of the company, in a span of 25 years their turn over has increased 50 folds which is a great achievement of an entrepreneur. The managing Director who is also the Member of Parliament Shri V.B. SANKESHAWAR, who has been entrusted with the day today management. He is also awarded with: Sarige Rattan Awards in 1978 udyoga Rattan Award 1994

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CORE VALUES:
They strive for excellence in everything they think say and do. The values that guide their thought and action are: Innovation and continuous learning: They provide an environment of innovation and learning that fosters, in each one of them, a desire to excel and willingness to experiment., Truth and integrity: Their business practices are guided by highest ethical standard of truth, integrity and transparency. Respect for the individual: They bring out the best in individual by nurturing team spirit, individual development and self esteem spirit. Quality Services: To provide quality service and News paper to the public.

NEED FOR YHE STUDY Total quality management. The quest to maximize customers satisfaction led some firms to adopt total quality management principles total quality management (TQM) Is an organization wide approach to continuously improving the quality of all the organization processes product and services.

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ORGANIZATION CHART:

Vijyanand Printers Ltd

President

Vice President

Directors

Chief Editor

Resident Editor/Associate Editor

Assistant Editor (2) Response Manager New Editor Response Promoters

R M D Manager R M D Promoters

Chief Reporter Deputy News Editor Principle Correspondent side spl correspondent

District Correspondent

Chief Copy Editor (2) (Gen Desk)

Chief Copy Editor (Mofful Desk)

Chief Copy Editor Sports

Photographer

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BUREAU CHIEF
BUREAU CHIEF

Edition Chief

Account section

Response section

RMD departmen t RMD department

Production department

Copy Editor

Accounts

Response inCharge

Production Manager

Copy editor

Reporters

Response Executive

Staff

Computor operator

Pre-press

Printers

Electrician

Helpers

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LITERATURE SURVEY

Total number of circulations of leading papers in Bagalkot district:

Vijay Karnataka 30,000

Samyukta Karnataka 20,000

Prajavani 22,000

35000 30000 25000 20000 15000 10000 5000 0 sam yuktakarnataka 30000

Customer Satisfaction in 7 Steps

It's a well known fact that no business can exist without customers. In the business of Website design, it's important to work closely with your customers to make sure the site or system you create for them is as close to their requirements as you can manage. Because it's critical that you form a close working relationship with your client, customer service is of vital importance. What follows are a selection of tips that will make your clients feel valued, wanted and loved.

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1. Encourage Face-to-Face Dealings


This is the most daunting and downright scary part of interacting with a customer. If you're not used to this sort of thing it can be a pretty nerve-wracking experience. Rest assured, though, it does get easier over time. It's important to meet your customers face to face at least once or even twice during the course of a project. My experience has shown that a client finds it easier to relate to and work with someone they've actually met in person, rather than a voice on the phone or someone typing into an email or messenger program. When you do meet them, be calm, confident and above all, take time to ask them what they need. I believe that if a potential client spends over half the meeting doing the talking, you're well on your way to a sale.

2. Respond to Messages Promptly & Keep Your Clients Informed


This goes without saying really. We all know how annoying it is to wait days for a response to an email or phone call. It might not always be practical to deal with all customers' queries within the space of a few hours, but at least email or call them back and let them know you've received their message and you'll contact them about it as soon as possible. Even if you're not able to solve a problem right away, let the customer know you're working on it. A good example of this is my Web host. They've had some trouble with server hardware which has caused a fair bit of downtime lately. At every step along the way I was emailed and told exactly what was going on, why things were going wrong, and how long it would be before they were working again. They also apologised repeatedly, which was nice. Now if they server had just gone down with no explanation I think I'd have been pretty annoyed and may have moved my business elsewhere. But because they took time to keep me informed, it didn't seem so bad, and I at least knew they were doing something about the problems. That to me is a prime example of customer service.

3. Be Friendly and Approachable


A fellow Site Pointer once told me that you can hear a smile through the phone. This is very true. It's very important to be friendly, courteous and to make your clients feel like you're their friend and you're there to help them out. There will be times when you want to beat your clients over the head repeatedly with a blunt object - it happens to all of us. It's vital that you keep a clear head, respond to your clients' wishes as best you can, and at all times remain polite and courteous. 37 BABASAB PATILFREEPPTMBA.COM

CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER

4. Have a Clearly-Defined Customer Service Policy


This may not be too important when you're just starting out, but a clearly defined customer service policy is going to save you a lot of time and effort in the long run. If a customer has a problem, what should they do? If the first option doesn't work, then what? Should they contact different people for billing and technical?

enquiries? If they're not satisfied with any aspect of your customer service, who should they tell? There's nothing more annoying for a client than being passed from person to person, or not knowing who to turn to. Making sure they know exactly what to do at each stage of their enquiry should be of utmost importance. So make sure your customer service policy is present on your site -- and anywhere else it may be useful.

5. Attention to Detail (also known as 'The Little Niceties')


Have you ever received a Happy Birthday email or card from a company you were a client of? Have you ever had a personalised sign-up confirmation email for a service that you could tell was typed from scratch? These little niceties can be time consuming and aren't always cost effective, but remember to do them. Even if it's as small as sending a Happy Holidays email to all your customers, it's something. It shows you care; it shows there are real people on the other end of that screen or telephone; and most importantly, it makes the customer feel welcomed, wanted and valued.

6. Anticipate Your Client's Needs & Go Out Of Your Way to Help Them Out
Sometimes this is easier said than done! However, achieving this supreme level of understanding with your clients will do wonders for your working relationship. Take this as an example: you're working on the front-end for your client's exciting new ecommerce endeavour. You have all the images, originals and files backed up on your desktop computer and the site is going really well. During a meeting with your client he/she happens to mention a hard-copy brochure their internal marketing people are developing. As if by magic, a couple of weeks later

38 BABASAB PATILFREEPPTMBA.COM

CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER a CD-ROM arrives on their doorstep complete with high resolution versions of all the images you've used on the site. A note accompanies it which reads: "Hi, you mentioned a hard-copy brochure you were working on and I wanted to provide you with large-scale copies of the graphics I've used on the site. Hopefully you'll be able to make use of some in your brochure." Your client is heartily impressed, and remarks to his colleagues and friends how very helpful and considerate his Web designers are. Meanwhile, in your office, you lay back in your chair drinking your 7th cup of coffee that morning, safe in the knowledge this happy customer will send several referrals your way.

7. Honour Your Promises


It's possible this is the most important point in this article. The simple message: when you promise something, deliver. The most common example here is project delivery dates. Clients don't like to be disappointed. Sometimes, something may not get done, or you might miss a deadline through no fault of your own. Projects can be late, technology can fail and sub-contractors don't always deliver on time. In this case a quick apology and assurance it'll be ready ASAP wouldn't go amiss.

Conclusion
Customer service, like any aspect of business, is a practiced art that takes time and effort to master. All you need to do to achieve this is to stop and switch roles with the customer. What would you want from your business if you were the client? How would you want to be treated? Treat your customers like your friends and they'll always come back.

COMPANYS VISION AND MISSION


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VISION:
To be the leading newspaper admired globally for its innovation and quality

MISSION

To be always the # 1 Newspaper that it is present and serve the Public.\

SWOT ANALYSIS: STRENGTHS: 40 BABASAB PATILFREEPPTMBA.COM

CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER WEAKNESS: OPPORTUNITIES: THREATS:

STRENGTHS More local News converge More edition (printing and publishing) in a short period The first paper which is introduced at lower price that is for Rs, 1.50Ps Vijay Karnataka is being named as the number one news paper by the Audit Bureau of Circulation.

WEAKNESS New to the field

OPPORTUNITIES There is scope for expansion of the business As it focuses on local news, here more chances to make edition in uncovered areas.

THREATS To existing competition may hamper the progress of the unit.

OVERVIEW OF THE DIFFERENT DEPARTMENT OF VPP BAGALKOT


41 BABASAB PATILFREEPPTMBA.COM

CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER There are four department of Vijay Karnataka News Paper in Bagalkot They are, Editing Department. Circulation Department. Production Department. Advertisement Department.

EDITING DEPARTMENT
The news comes to editing department through various sources. Vijay Karnataka has appointed stringers for each Each Taluka and has appointed the agent at the village level. These agents and stringers send the news through. Courier Modem or Internet

Fax The news is also received through reporters. Sometimes news is also collected through direct customer. After this the above collected rough information is edited and converted in the precise attractive manner to the readers. The information is then typed and the pagecians make the pages using DTP Technology and send these pages to production department. The front page, and last page (sports page) editorial page and special pages are received through e-mail from the Bangalore editorial department. The resident editor gives final approval to print

CIRCULATION DEPARTMENT
It is the most important department, which takes care of all the activities of circulation. There are 4 members in the circulation department. Out of them to 2 members maintain all the accounts of each and every agent. The other 2 members control the circulation work. The total number of agent is 280. This number is increasing very rapidly, at the time of appointing the agent deposit of Rs 500 is taken copy. If any of the agent will be rejected. If any agent wants to increase or decrease their number of copies, the agent should inform in the written form only. 42 BABASAB PATILFREEPPTMBA.COM

CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER

FUNCTION
Receiving the printed papers from the production department Packing and refilling the order Dispatching as per requirement. Suggestion from agents in distribution channels. Appointing New Agents Receiving bills from the agent monthly Through DD/Cash

RESPONSIBILITIES:
Increase sales volume of paper Generates security deposits Designing the routes Maintenance of records relating to circulation.

Within just 120 days of its launching Vijay Karnataka has been able to achieve tremendous growth in terms of circulation. The present edition wise number of edition wise number of circulation is

PRODUCTION DEPARTMENT

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CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER Production department is one where the actual printing takes place. The raw materials used in production department are

Paper Ink Plates Papers: The raw papers for the production of the news papers are purchased from
Mysore paper mills Bhadravati two sizes of papers are purchased. 1.70cm paper 2.35cm paper The 70cms papers are used for all the pages except central single page. The 35cms paper is used for central single page. There are two qualities of paper in 70 cms: 49 GSM The paper is of top quality, this paper is used for first & last pages only. 45 GSM This paper is of lesser quality. This is used for all the pages, except first and last page.

INK:
To print on the paper ink is transported from Hubli press, which is purchase from Hindustan Inks Kolhapur. There are four types of inks used in printing they are Cyan Vallenta

Yellow
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Black
The news items are rearranged by the paste up artists as per guidance of the editor, editor rearranges the news items. The plate makers make the final plates for printing by using advanced technology machines and these are sent to printing. The news on the plates are printed on the blankets which are inside the machine. Lastly the news on blankets are printed on the paper. The plates are purchased from Technology. Company Madras These are 25-35 plates are require

MANPOWER
The man power of the production department is 34out of 34 members 18 are concerned for the printing department and remaining 16 members are for packing.

Production in charge Printers Assistant printer Paste up Department Electrician Helpers Packing Total

1 2 1 4 1 9 16 34

The persons in the printing department are almost all skilled persons except few helpers. These persons are at least ITI graduates and are having experience. The packing persons are inexperienced or unskilled persons. The capacity of the machine is 45 BABASAB PATILFREEPPTMBA.COM

CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER 20000 copies/hour and the machines are purchased from Kolhapur. The actual printing starts at 11PM and completes at 2AM. But the supplements like Cini Vijaya and Saptahika Vijay area printed at 6PM

4. RESPONSE [ADVERTISING] DEPARTMENT:

Advertisement Department Chart Advertisement Manager

Scheduling Clerk

Ad. Executives Billing Clerk

FUNCTIONS:
1. Sell the space of the newspaper to advertisers and advertising agencies. 2. Inform the editions about space needed for the advertise. 46 BABASAB PATILFREEPPTMBA.COM

CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER 3. Collection of the payment from the advertisers and concerned parties. 4. Sending bill to concerned parties.

TYPES OF ADVERTISEMENT:
1. Classed advertisements 2. Commercial advertisements 3. Corporate advertisements 4. Display advertisement 5. Family advertisement 6. Financial advertisement 7. Local advertisement 8. Penal advertisement

] Advertising research
Main article: Advertising research Advertising research is a specialized form of research that works to improve the effectiveness and efficiency of advertising. It entails numerous forms of research which employ different methodologies. Advertising research includes pre-testing (also known as copy testing) and post-testing of ads and/or campaignspre-testing is done before an ad airs to gauge how well it will perform and post-testing is done after an ad airs to determine the in-market impact of the ad or campaign on the consumer. Continuous ad tracking and the Communicus System are competing examples of post-testing advertising research types.

[Edit] See also Business and economics portal

Advertising Ad stock

Graphic design

SEO Copywriting 47

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Advertising to children American Advertising Federation Hall of Fame Branded content Classified advertising Communication design Conquesting Cool hunting Copy testing Copywriting

Integrated Marketing Communications Informative advertising Senior media creative Local advertising Market overhang Meta-advertising Mobile Marketing Performance-based advertising Pseudo-event Public relations Reality marketing

Sex in advertising Shock advertising Shockvertising Tobacco advertising Video commerce Video news release Viral marketing Visual communication Web analytics World Federation of Advertisers

SALES PROMOTION
1. Advertisement department sales the space of newspaper to advertisers 2. Advertisement agencies. 3. Informing edition about the space needed for advertisement. 4. Collection of payment from advertisement and concerned parties sending bills to concerned parties. 5. Every day special pages/ supplement with regular features.

SUPPELEMENTS

Vijay Karnataka is providing supplements three days for a week. There as Follows. Supplements:-

Monday Wednesday

-- --- Mahila Vijay, Shikshna Vijay -- Agriculture (Krishi Vijay) -- Business / Commerce (Vanijay Vijay)

Friday

-- cinema / Entairtainment ( Cini Vijay) 48

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CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER -- Sports ( Kreeda Vijay) Competitive sports have become unthinkable without sponsoring and there is a mutual dependency. High income with advertising is only possible with a comparable number of spectators or viewers. On the other hand, the poor performance of a team or a sportsman results in less advertising revenues. Jorgen Hut her and Hans-Jrg Stiehler talk about a Sports/Media Complex which is a complicated mix of media, agencies, managers, sports promoters, advertising etc. with partially common and partially diverging interests but in any case with common commercial interests. The media presumably is at centre stage because it can supply the other parties involved with a rare commodity, namely (potential) public attention. In sports the media are able to generate enormous sales in both circulation and advertising

-- Youth (Yuva Vijay) -- Religion Spiritual (Dharma Vijay) -- Arts Culture (Kala Vijay) -- Health (Arogya Vijay)

Sunday

-- Women (Mahila Vijay) -- Children (put ani Vijay)

Kids are among the most sophisticated observers of ads. They can sing the jingles and identify the logos, and they often have strong feelings about products. What they generally don't understand, however, are the issues that underlie how advertising works. Mass media are used not only to sell goods but also ideas: how we should behave, what rules are important, who we should respect and what we should value -- Sunday special (Saptahika Vijay) 49 BABASAB PATILFREEPPTMBA.COM

CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER

1st Page

: Consist of national and international news, which are of most importance along with local news.

2nd and 3rd page: Consist of local news i.e. news from district and state Level 4th Page 5th Page 6th Page 7th Page : Consist of articles and literature wok. It is also used for Educational purpose. : Consist of regional important news. : It is used for editorial purpose that is letter to editors an Answer to than etc. : Consist of national news, political development of the Country etc. : It usually consist of continued news and the news Collected in later time of printing. : It is used for regional news other than regional district I.e. news from surrounding district. : Here it is used for publishing news regarding capital City Bangalore. : It is used for commercial matter like market price for Different commodities, share market information etc. : It is used for sports purpose; both National and International events and also local are covered in this Section.

8th Page 9th Page 10th Page 11th Page 12th Page

Vijay Karnataka is serving the society namely in giving local news, state, national, international science and technology issue. Commerce trade and general issue. The attractive feature of Vijay Karnataka is to give much importance to give much importance to international, national and also regional events and making it to reach a common man at every and comer of the state. The price envyingly is as Reasonable price as Rs. 3.00 (with Friday & Sunday edition @ Rs. 3.50 as compared to the higher price of other news paper) Kannada Newspaper : - Thus we can say Vijay Karnataka is economical Paper to middle and low class people Politics : - National, International state level happenings, 50 BABASAB PATILFREEPPTMBA.COM

CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER Along with news of local importance. Commerce : - Finance Business Stock Exchange, share Price charts, emerging trends and scenario of Business, finance and commerce. : - Reasonable coverage of latest and contemporary Aspects. : - Elaborate information of sports events of National, International and domestic level.

Culture Fine

Sports

OBJECTIVE OF YHE STUDY

5. To know the satisfaction level of readers towards Vijay Karnataka news paper 51 BABASAB PATILFREEPPTMBA.COM

CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER 6. To know which type of news and supplementary are prepped more by the reader in Vijay Karnataka news paper 7. To provide information to company about why reader prefer news paper as advertising media 8. To know why people prefer vijay Karnataka news paper whether for 5. Its local news coverage Price Advertisement To know why people go for Vijay Karnataka news paper as a media

for advertisement

Research Methodology:

Research

: Descriptive research 52

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CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER Data sources Research Approach Research Instrument Type of Questionnaire Type of Questions Sampling Plan : 1. Secondary data 2. Primary data : Survey method : Questionnaire : Structure non-dguise : Close-ended questions :

1. Sampling Unit : advertisers who prefers VK in Bagalkot city 2. Sample Size : 50 respondents 3. Sampling procedure : Simple random sampling Contact Method : Personal

Mode of collecting data: The respondents will be chosen randomly & Requested Grant Interviews. The questions will then be asked in a predetermined Sequence. The secondary data will be collected from various books, Journals, reports, companys data base, internet etc. Data Processing : 1. A number of tables to be prepared to bring out the Main Characteristics of the collected data 2. Inferences to be drawn from the data collected.

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RESULT AND DISCUSSIONS WITH GRAPHS AND CHARTS


Why do you read Vijay Karnataka news paper (Rank 1 for the most important reason and so on?) 1. News Coverage: Rank 1 60 60%
70 60 50 40 30 20 10 0 RANK1 RANK2 RANK3 RANK4

Rank 2 25 25%

Rank 3 10 10%

Rank 4 05 05%

More than news coverage in local area and more than press report will be there and collect the huge number of news, for example exceeding case, function, any murder case, what were may be news on the spot collect the news and send to the printing press and tomorrow in news section and people seeing in a news paper, and more than selling our news paper in local area and urban area

02. LOCAL NEWS


1 33 33% 2 28 28% 3 19 19% 4 20 20% 54 BABASAB PATILFREEPPTMBA.COM

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35 30 25 20 15 10 5 0 1 2 3 4

Our Bagalkot district Vijay Karnataka news paper that it is our local news paper and that printing press more than local news printing in paper and provide to the customers, this news paper what were may not printing at ? What customer wants needs customer satisfaction news print in the news paper. And weekly four time supplementary news paper to different type of news to ad in the news paper Ex, put ani Vijay, Mahila Vijay, film funds, and employment news etc

1. PRICE
1 40 40% 2 33 33% 3 19 19% 4 8 8%

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50 40 30 20 10 0 1 2 3 4

Price is a sufficient, every supplementary news paper Rs. 3.50 paisa and other days Rs. 2.50 paisa

4. Advertisement:
1 28 28%
40 35 30 25 20 15 10 5 0 1 2 3 4

2 38 38%

3 14 14%

4 20 20%

4. Which part of your news paper you like the most


Political news Local news Ads Sports news Articles Others 36 24 22 8 7 3 36% 24% 22% 8% 7% 3% 56 BABASAB PATILFREEPPTMBA.COM

CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER

40 30 20 10 0
lit ic al ne w lo s ca ln ew s ne w s A rt ic al s ot he rs A ds sp o

po

2. Which do you choose Vijay Karnataka as a media for advertisement?


More circulation Reasonable Price 68 32 68%% 32%

rt s

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100% 80% 60% 40% 20% 0% reasonable price more circulation

3. Which Supplement of the Vijay Karnataka Paper you like most


Krishi Vijay Mahila Vijay 6 20 6% 20% 58 BABASAB PATILFREEPPTMBA.COM

CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER Saptahika Vijay Udyog Vijay 46 28 46% 28%

50 40 30 20 10 0 krishi vijay saptahik vijay

4. Mahila Vijay is popular because


It provides beauty tips It provides health tips It provides kitchen tips 33 46 21 33% 46% 21%

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CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER

50 40 30 20 10 0 Itprovideskitc hentips it providesbeau ty tips It provideshealt h tips

7. How Do you rate Vijay Karnataka Services?

Extremely Good

55

55% 60

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CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER Very Good Neither Good Bad Very Bad Extremely Bad
60 50 40 30 20 10 0
od ve ne ry ith go od er go od lb ad ve ry ex ba te d rm el yb ad go

33 8 4 0

33% 8% 4% 0%

Analysis; from the above graph 28% of the respondents are said that V.K news paper is very good & 56% of the respondents are said that V.K is good & 10% of respondents are said that V.K is average & 4% are said that V.K is not good & 2% are said that V.K is very bad . Interpretation; From the above information most of the respondents are said that V.K news paper is the Good news paper because it is having good brand image and it is having more circulation.

9. Express your level of satisfied about the news paper provided by the Vijay Karnataka

ex tr em

el y

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CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER Satisfied Most satisfied NES/US MUS US 52 25 14 9 0 52% 25% 14% 9% 0%

80 70 60 50 40 30 20 10 0
Sa tis fie m d os ts at is fie d /u s ne s m us us

10) Which news paper do you use regularly for your advertisement?

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Valid

Kannada English Both Total

Frequency 43 4 3 50

Percent 86.0 8.0 6.0 100.0

Valid Percent 86.0 8.0 6.0 100.0

Percent 86.0 94.0 100.0

100 80 60 40 20 0 k nna a da eng h lis both tota l

Analysis; From the above graph out of 50 respondents 86% of responds are using Kannada news paper & 8% are using English news paper & 6% are using Both kannada & English news papers for their advertisement. Interpretation; from the above information we can say that majority of the respondents using Kannada news paper for their advertisements because kannada news paper circulation is more in Bagalkot city & Kannada is the regional language in Bagalkot city .

11) Are you satisfied with distribution of V.K news paper to customer.

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Valid

Yes No Total

Frequency 43 7 50

Percent 86.0 14.0 100.0

Valid Percent 86.0 14.0 100.0

Cumulative Percent 86.0 100.0

No 14.0%

Yes 86.0%

Analysis; From the above graph out of 50 respondents 86% of the respondents are satisfied with Distribution of the V.K to customer & 14% of the respondents are not satisfied with Distribution of V.K to customer. Interpretation; From the above information most of the respondents are satisfied with the Distribution of V.K to customers Because the effectiveness of the advertisement is more when they will provided their advertisement in V.K.

QUESTIONNAIRE Dear Sir/


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I would like to please if you could spare your Precious time in completing this questionnaire, which would enable me to enrich my Knowledge and complete this study successfully. Name: Address : Mobile No: Phone No : E-mail ID :

1. Annual Income
Below 50,000 from 50,000 to 100000 1000000 to 200000 Above 200000

2. How many members of your family read Vijay Karnataka news paper?
2members 4members All members Nil

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3. Why do you read Vijay Karnataka News Paper (Rank 1 for the most important reason and 2 for the next and so on?)
News Coverage Price Local News Advertisement

4. Which Part of your News paper you like the most?


Political News Sports News Local News Articles Ads Other

5. Why do you choose Vijay Karnataka News paper As a media for Advertisement
More circulation Reasonable price

6. Which supplement of the Vijay Karnataka news paper you like most?
Krishi Vijay Mahila Vijay Saptahika Vijay Udyog Vijay

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7. For which of the following reasons is Mahila Vijay popular


It provides Beauty tips It provides health tips It provides Kitchen tips

8. Overall how do you rate Vijay Karnataka News paper service


Extremely good Very Good Neither Good nor Bad Very Bad Extremely Bad

9. Express your level of satisfaction about the news provided the Vijay Karnataka
Satisfied Mostly Satisfied Mostly Unsatisfied

10. Your suggestion if any to vijay Karnataka ?

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CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER FINDINGS 1. 60% of the respondents read Vijay Karnataka because of its coverage.

2. 36% of the respondents prefer political news in Vijay Karnataka . 3. 68% of the respondents prefer Vijay Karnataka for advertisement because of its circulation. 4. 46% of the respondents prefer Saptahika Vijay supplements of Vijay Karnataka. 5. 55% of respondents opinion is that Vijay Karnataka paper is extremely good. 6. 52% of the respondents are satisfied and 25% of the respondents are mostly satisfied. 14% of the respondents are neither satisfied nor unsatisfied and 9% of the respondents ars mostly unsatisfied.

SUGGESTIONS
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CUSTOMER SATISFACTION ON VIJAY KARNATAKANEWS PAPER 1. It has to provide more job application 2. It has provide discovery oriented news along with regular supplement at reasonable price 3. V.K has to convert 10% advertisers who will not use or suggest others to use V.K for their advertisement in future by catering their needs. 4. What customer wants needs to write in news paper and different different type media to print in news paper and present what customer need and wants to write it. For example unemployment people more than in city or place, to news only employment to more than call form news to write in news paper. 5. V.K news paper should extend their offers like festival offer to its advertisers to choose V.K as media for their advertisement & helps to attract more advertisers towards them 6. V.K news papers has to maintain good relationship with existing customers. . 7. V.K news paper should further try to provide reasonable & competitive pries for advertisement so it helps to attract remaining 6% advertisers who are said that its price is costly. 8. V.K news paper has to bring few more innovative strategies to become an effective advertising media & attract remaining 12% of advertisers who are dissatisfied. 9. V.K news paper has to improve its distribution of papers to customers so that it will help to increases the advertisement effectiveness of the advertisers & helps to catch remaining 14% of respondents. 10. V.K news paper has to take few steps towards improvements of its circulation of papers. 11. V.K should improve its service, which is considered as one of the key factor for success.

CONCLUSION
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In todays competitive business Environment Company will maintain and attain the Changing needs and wants of advertisers, they can differentiate a Companys products & service and develop customer loyalty, helping to sustain profitability in coming days. What customer wants needs to write in news paper and different different type media To print in news paper and present what customer need and wants to write it. For example unemployment people more than in city or place, to news only employment to more than call form news to write in news paper. As I completed my Major Concurrent Project in Vijay Karnataka news paper Bagalkot on topic Customer satisfaction a daily news paper at Vijay Karnataka as an effective news paper media has given a practical picture of overall function of the unit.

BIBILOGRAPHY
WWW.VIJAYKARNATAKANEWSPAPER.COM MARKETING MANAGMENT

(PHILIP KOTLER)
MARKETING RESEARCH (LUCK & RUBIN

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