MNGT 340: Special Topics in Marketing

7/19/2012

Eco -Housing GREEN MARKETING: Eco-Housing

Lecture 10 Sustainable home Uses sustainable building materials Energy efficient design Needs are available Promotes natural sense of well-being Better health and quality of economic prosperity Reduction of consumption Saves resources

Importance
Uses energy, water and other resources efficiently Protects health of the occupants Improves occupants productivity Reduce wastes, pollution and environmental degradation

Advantages
Superior comfort and better living Natural lighting Harmless materials Low cost on the long run Lessens use of natural fuels Decrease pollution Availability of materials Sustainable

Disadvantage
High initial cost or investment on the short run Changes ones lifestyle Limited appliance can be used

Tips In Construction
Enough and adjustable ventilation and lighting through the house Use renewable resources of energy like sun Use lighter color tints Provides energy-efficient features use ecofriendly products and appliances Water-based paints with natural pigments from plant seeds Install energy saving light bulbs

MNGT 340: Special Topics in Marketing

7/19/2012

Materials to be Used
Bamboo Linoleum Ceramic tiles B105 eco primer (paint for corrosive items) B2965 aqua epoxy traffic yellow Acrylic water based epoxy Revolutionary hot water system

Marketing Mix: Product Eco House

Photovoltaic cells and solar panels collect heat from the sun converting it to electricity and stored in batteries Double glazing windows for controlling ventilation and not to absorb heat water butt - collects water from rain or other sources Wind turbine collect water from water vapor and convertible to electricity

Insulation used around the house to regulate temperature

Ground sources heat pump collects heat below like geothermal processes

Prices
Solar panels Wind turbine Insulator Double glazer Water vat Water heat pump 5,190.00 75,112.50 1,200.00 25,889.00 100,000.00 25,889.00

Marketing mix; Promotion

Web advertising and promotions Information dissemination Product expositions Mall demonstrations using miniature models

MNGT 340: Special Topics in Marketing

7/19/2012

Issues
Expensive materials Too much cutting of trees

Trends
Downsizing of homes Using solar energy Installing low heat emitting window and doors Increasing green community (eco-community)