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SUMMER TRAINING REPORT ON INDUSTRIAL SCEANARIO IN HARYANA

Submitted in partial fulfillment of the requirements of Post Graduate Programme

SUBMITTED BY:
JYOTI PUNJ PRAKASH BATCH: 2011-13 PG 20111004 IILM, GURGAON

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CERTIFICATE OF INTERNSHIP

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DECLARATION FORM
I hereby declare that the Project work entitled A REPORT ON PROJECT UDYOG submitted by me for the Summer Internship during the Post Graduate Program to IILM Institute for Higher Education is my own original work and has not been submitted earlier either to IILM or to any other Institution for the fulfillment of the requirement for any course of study. I also declare that no chapter of this manuscript in whole or in part is lifted and incorporated in this report from any earlier / other work done by me or others.

JYOTI PUNJ PRAKASH PG20112004 BATCH 2011-13 IILM, GURGAON

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ACKNOWLEDGEMENT
Apart from the efforts made by myself, the success of my project depends largely on the encouragement and guidelines of many others. I take this opportunity to express my gratitude to the people who have been instrumental in the successful completion of this project. First and foremost, I would like to thank DEXTER Consultancy Limited for giving me an opportunity to be a part of their company. They gave me a clear understanding of how market research is actually carried out in the real life scenario. I would like to gratefully acknowledge the enthusiastic supervision of my company mentor of this project, Mr. Ashwani Singh for the valuable guidance and advice. The two months training in market research would not have been possible if I did not have a wonderful team, so my thanks and appreciations would also go to my colleagues in developing the project and people who have willingly helped me out with their abilities. I wish to express my sincere gratitude to my college mentor Ms. Shuchi Parashar for her able guidance and useful suggestions, which helped me in completing the project work, in time. Finally, yet importantly, I would like to express my heartfelt thanks to my beloved parents for their blessings, my friends/classmates for their help and wishes for the successful completion of this project.

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CONTENTS
Particular Executive Summary Chapter 1 Introduction of Management Consulting Firm Current Scenarion Of the Industry Typical Activities Major Players Chapter 2 Introduction of the Company History Services offered by the Company Client Competitor Chapter 3 Project Review Objectives of the project Chapter 4 Working Methodology Roles & Responsibilities Difficulties Faced during the Project Chapter 5 Data Interpretation & Analysis Recommendation Limitation Learning & Experience Conclusion Reference Questionnaire Page Number 1 2-6

7-13

14-18

19-33

34-43 44 45 46-48 49 50 Annexure 1

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EXECUTIVE SUMMARY
In my summer internship program, I worked on a project Udyog of Haryana government at Dexter consultancy limited. Haryana government is conducting an industrial survey all over Haryana. The survey would throw light upon the number of functioning industrial units, employment generated by them, level of investments and production and exports. This data, once it is ready, would help the state government in framing policies and initiative for industrial developments. Though Haryana government had the database of industrial units established in the state, but it had become outdated with the change of definitions of various categories of industrial units in the last 15 years. I worked as a project supervisor in three districts i.e. Hisar, Sirsa & Fatehabad. This report talks about the management consultancy industry, which falls under service industry. Management consulting is the practice of helping organization to improve their performance, primarily through the analysis of existing organizational problems and development of plans for improvement. The growth rate of industry is more than 20 %. Then the report talks about the company from where I did the SIP.Dexter is a consultancy which started as a group of young entrepreneurial Professionals from IIM-A, MICA, NIRMA, MS University, IBS, MDI-GGN, BKSBM, UVPCE etc., came from various backgrounds. It started as a one-room setup before 5 years without capital, client or experience. And now it has set up branches at Mumbai, Bangalore and NCR, apart from the headquarters at Ahmedabad. It has the youngest team with the average age of 27 years and providing services like SME Consulting, Market Research, Technology, Process Consulting, Infrastructure Research, Social & Rural Projects, Vocational Education, B2B Sales & Marketing. Further, the report talks about the methodology of the project. That was primary research and collection of data for industrial policy intervention. The report talks about the various tools used in this project, the role of responsibility, recommendation and the limitation of the project. It provided a great learning of real working environment and gives me the opportunity to enhance my skills through work.

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A Brief On Industrial scenario In Haryana

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INDIAN STATE- HARYANA General Information Haryana became a new state on 1st November 1966. Haryana is situated in the north between 27 deg 37' to 30 deg 35' latitude and between 74 deg 28' to 77 deg 36' longitude. Haryana has Uttar Pradesh on its eastern border, Punjab on its western border, Uttaranchal, Himachal Pradesh & Shivalik Hills on its northern border and Delhi, Rajasthan and Aravali Hills on its southern border. The altitude of Haryana varies between 700 ft to 900 ft above the sea level. Fact File Geographical Area 0.44 (lacs sq. km)

Capital Population (2001 Census) In lacs Perce ntage of State Population to All India Population Literacy Percentage

Chandigarh 211.45

2.06

67.91% 78.49% 55.73% Princ Hindi, English

Male Literacy Female Literacy

ipal Language

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ADVANTAGE HARYANA

Haryana offers excellent location to start any industry. It has a rich industrial base and a sound infrastructure.

Forty percent of the national capital region falls in Haryana state and thirty percent of the state is notified National Capital Region (NCR).

Ninety-three of top Fortune -100 companies with their corporate offices and production bases already in Haryana.

The state has impressive infrastructure facilities in relation to road and rail network, well-developed industrial estates, good banking facilities, reliable communication network, modern technical institutes and developed commercial markets.

World-class industrial, corporate and residential estates with highly competitive prices developed and managed by highly professional and world-renowned Private and Government agencies.

Haryana is in close contact with the cosmopolitan world, being close to Delhi. International and domestic airports, diplomatic and commercial complexes are in near proximity. Indira Gandhi International Airport is just ten minutes drive from Gurgaon, an emerging metropolis.

Strike/lockouts are bare minimum. Negligible loss of man-days. Haryana has an efficient administrative and delivery system. Its endeavor has always been to simplify procedures, eliminate red-tapism and willful delays and ensure transparency in decision-making.

Special emphasis is laid on planned development of infrastructure and providing eco-friendly environment conducive to healthy growth of industry.

Haryana has adopted investor-friendly policies. These policies have been adjusted in accordance with the changing economic scenario and are far more liberal and transparent. These policies are geared towards promoting private investments- both domestic and foreign.

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Large manufacturing, capabilities. Strong private sector. Developed banking system with over 4500 bank branches. Skilled manpower and professional management including engineers, managerial personnel, accountants etc.

Conducive foreign investment environment. Well-balanced package of incentives. One of the top agrarian states contributes substantially to the national food grain pool of wheat, rice, coarse cereals and pulses.

Haryana today produces more than 50 percent of passenger cars, 50 percent of motorcycles and 25 percent of tractors, 25 percent of bicycles and sanitary wares manufactured in the Country.

Under the New Industrial Policy (NIP) the state has received investment proposals of worth over one lac crore rupees in the areas of automobiles & automotive components, information, technology, readymade

garments, electrical goods, handlooms, agro-based & food-processing industry, light engineering etc. Under the Special Economic Zones (SEZ) Act, 20 SEZs with an investment of US$ 18.8779 billion have to be set up. Ten SEZs have already been approved by the Central government

Industrial Development Scenario in India Macro level analysis for industrial development scenario indicates that about 45% of country's registered factories (129,704), catering to an employment of 3.36 Million sizes, are located in DMIC states. Moreover, about 1.234 Million registered small scale industries, constituting 46% of overall country, are located in DMIC states. It is analyzed that about 52% of registered factories and corresponding employees are based in Maharashtra and Gujarat states, indicating the extent of industrialization in these states. In terms of Gross Industrial Output and Export trends, DMIC states together constitute 56% of country's industrial output (INR 12,874 billion) and 62% of country's total exports (INR 4564 billion) in 2005-06. It
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is important to note that, Maharashtra and Gujarat together contribute 61% of gross industrial output and 72% of exports amongst the DMIC states. Number of Registere d Factories * Total Number of Employees in Registered Factories* 1114070 729310 115478 318266 245274 Gross Industri Exports al (INR Output Billion)^ (INR Billion)* 2383 2073 160 620 376 1416 645 233 145 123

DMIC States/ UT

Number of Registered Small Scale Industries#

Maharas 17,474 htra Gujarat Delhi 12,795 3,197

151,749 185,008 26,807 88,271 88,486

Haryana 4,265 Rajastha 5,452 n Uttar Pradesh 9,237

402,606

569603

934

150

Madhya 2,995 Pradesh UT of Dadra & Nagar 2,346 Haveli, Daman & Diu Total DMIC States/ 57,761

289,042

156565

380

117

2,629

111738

360

12

1,234,598

3,360,304

7,286

2,841

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UT India % of India 129,074 45% 2,672,188 46% 7,870,081 43% 12,874 56% 4,564 62%

What is an Industry?
An industry is described as a generic term for a distinct group of economic activities. The term industry is sometimes used to describe a very precise business activity (e.g. semiconductors) or a more generic business activity (e.g. consumer durables).

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Classification of Industries / Enterprises


In India, a Small Scale Industry (SSI) Unit is defined as: "A unit where investment in plant and machinery where held on ownership terms or on lease or by hire purchase does not exceed Rs. 10 million". The SSI sector in India alone contributes 7% to India's GDP. As per the Industries Development and Regulation Act, 1951, the Small Scale Industries are defined and categorized in consideration of factors relating to: Investment of unit in fixed assets Nature of ownership Smallness of number of workers employed Nature, cost and quality of product etc.

And as per the above factors, the Act specifically refers to only two categories of the small-scale sector: Small Scale Industrial Undertaking - An industrial undertaking in which the investment in fixed assets in plant and machinery, whether held on ownership terms of on lease or on hire purchase, does not exceed rupees 3 crores; Ancillary Industrial Undertaking An industrial undertaking which is engaged or is proposed to be engaged in the manufacturing or production of parts components, sub-assemblies, tooling or intermediates, or the rendering of services, and undertaking supplies or proposes or supply or renders not more than fifty per cent of its production or services, as the case may be, to one or more other industrial undertakings and whose investment in fixed assets in plant and machinery, whether held on ownership terms or on lease or on hire purchase, does not exceed rupees 3 cores.

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Over the years, however, some sub-sectors have been identified within overall small-scale sector. These are: Tiny enterprise - A tiny unit is one where investment in plant & machinery does not exceed Rs. 2.5 million. Export Oriented Units Small Scale Service and Business Enterprises (SSSBE) - SSEBEs up to Rs. 1 million investments are considered as small units in India. The sector is showing rapid growth and is able to build upon its basic skills helping it to emerge as a leader respect of software, servicing and communication. Various activities recognized as SSEBE include cable TV services, ropeways, marketing and industrial consultancy, auto repair, servicing of equipment, long distance, telecommunication kiosks, photographic labs etc. Women Enterprises In other words, the small-scale sector comprises of small scale and ancillary industrial undertakings. The small-scale units are further categorized as Tiny Enterprises, Export Oriented Units, SSSBE and Women Enterprises. SSI Sector The small scale industry sector accounts for around 95% of the industrial units, 40% of the manufacturing sector output, 36% of exports and provides direct employment to 18 million persons in around 3.2 million registered SSI units in India. The small-scale industries sector comprises of modern and traditional industries. The modern segment comprises of industries under SIDCO and power looms, while the KVIC, handlooms, handicrafts, coir, sericulture and silk boards manage the traditional industries. Further classification divides the industries into organized and unorganized sectors based on the criteria of employment in combination with the use/ non-use of electric power.

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Credit dispensation to the small-scale industries sector is controlled by SIDBI, Commercial Banks, Regional Rural Banks, Cooperative Banks, State Financial Corporations, State Industrial

Development Corporations and State Small Industries Development Corporations. Other agencies include NABARD, KVIC, NSIC and NEDFI.
Haryana
No. of Registered SSI Units ('000) Employment ('000) Fixed Investment (Rs million) Production (Rs million) 89.50

504.14 15,182 37,565 Repairing Service for Capital goods, Metal Products, Leather and Fur Products, Food Products, Food products, Wood & Furniture etc. Rice, Sugar and Milk Products, Cotton Yarn & Cotton Fabrics, Readymade Garments, Tractor & Parts, Electronic Goods. Need for Modernization and Technology Upgradation, Need for availability of timely and cost effective resources, Delayed payment of receivables, Need for R&D and Quality certification, Need for strengthening the system of information dissemination.

Predominant Industries

Major Exports

Major Issues

SSI Registration
Small Scale and ancillary units (i.e. undertaking with investment in plant and machinery of less than Rs. 10 million) should seek registration with the Director of Industries of the concerned State Government.
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Registering your SSI Unit


The main purpose of Registration is to maintain statistics and maintain a roll of such units for the purposes of providing incentives and support services. States have generally adopted the uniform registration procedures as per the guidelines. However, there may be some modifications done by States. It must be noted that small industries is basically a state subject. States use the same registration scheme for implementing their own policies. It is possible that some states may have a 'SIDO registration scheme' and a 'State registration scheme'.

Benefits of Registering
The registration scheme has no statutory basis. Units would normally get registered to avail some benefits, incentives or support given either by the Central or State Govt. The regime of incentives offered by the Centre generally contains the following: - Credit prescription (Priority sector lending), differential rates of interest etc. - Excise Exemption Scheme - Exemption under Direct Tax Laws. - Statutory support such as reservation and the Interest on Delayed Payments Act. (It is to be noted that the Banking Laws, Excise Law and the Direct Taxes Law have incorporated the word SSI in their exemption notifications. Though in many cases they may define it differently. However, generally the registration certificate issued by the registering authority is seen as proof of being SSI). States/UTs have their own package of facilities and incentives for small scale. They relate to development of industrial estates,

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tax subsidies, power tariff subsidies, capital investment subsidies and other support. Both the Centre and the State, whether under law or otherwise, target their incentives and support packages generally to units registered with them.

Objectives of the Registration Scheme


They are summarised as follows:

To enumerate and maintain a roll of small industries to which the package of incentives and support are targeted.

To provide a certificate enabling the units to avail statutory benefits mainly in terms of protection.

To serve the purpose of collection of statistics. To create nodal centres at the Centre, State and District levels to promote SSI.

Features of the Scheme


Features of the scheme are as follows:

DIC is the primary registering centre Registration is voluntary and not compulsory. Two types of registration is done in all States. First a provisional registration certificate is given. And after commencement of production, a permanent registration certificate is given.

PRC is normally valid for 5 years and permanent registration is given in perpetuity.

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Micro, Small & Medium Enterprises Development Act, 2006 While the small scale industries continued to be important for the economy, in the recent years the small scale services have also emerged as a significant sector contributing substantially to the economy and employing millions of workers. Therefore, it became necessary, as is the practice worldwide, to address the concerns of both the small scale industries and services together and recognize them as small enterprises. In a fast growing economy like ours, the natural mobility of small enterprises to medium ones has to be facilitated through appropriate policy interventions and legal framework. The Indian government also planned to encourage small and medium scale enterprises to form clusters to power economic growth. With these objectives in view, the Government came with an exclusive legislation for micro, small and medium enterprises and therefore, the Small and Medium Enterprises Development Bill 2005 which was enacted in June 2006 was renamed Micro, Small & Medium Enterprises Development Act, 2006. The Act was published in gazette of India on June 16, 2006. However, it came into force from 2nd October, 2006. The Act aims at facilitating the promotion and development of micro, small and medium enterprises and for matters connected therewith or incidental thereto. One of its primary objectives, according to the press release, is to make provisions for ensuring timely and smooth flow of credit to small and medium enterprises. With this act, even the concept of Industries has been changed to Enterprises which can be classified as: 1. Enterprises engaged in the manufacture/production of goods pertaining to any industry. 2. Enterprises engaged in providing/rendering of services.

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The definitions of Micro, Small and Medium Enterprises would thus be in place of the existing definitions of Small & Medium Industries and SSSBEs/ Tiny Enterprises. The following important points may please be borne in mind:

Micro Enterprises would include Tiny Industries also. Micro, Small Enterprises (Manufacturing) would mean (and replace) Small Scale Industries (SSIs).

Medium Enterprises (Manufacturing) would mean (and replace) Medium Industries (MIs).

Micro, Small Enterprises (Services) and Medium Enterprises (Services) would mean Other Small & Medium Enterprises such as Professional & SelfEmployed, Small Business Enterprises, and Small Road/Water Transport Operators and Other Service enterprises, engaged in providing/rendering of services.

Thus, MSME advances would be: All the advances to the MSME segments viz. Micro, Small and Medium Enterprises in the Manufacturing sector irrespective of sanctioned limits, (including advances against TDRs/Govt. Securities etc for business purposes to these categories of Borrowers), and advances to the MSME segments in the Services Sectors, such as Professionals & Self-Employed, Small Business Enterprises, SRTOs/WRTOs and Other Services, irrespective of sanctioned limits, (including advances against TDRs/Govt. Securities etc for business purposes to these categories of Borrowers) provided these enterprises conform to their respective investment criteria and enjoy borrowing/nonborrowing facilities with the Bank.

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Those

enterprises

exceeding

the

maximum

prescribed

investment ceilings would be categorized as Large Enterprises, and therefore be outside the purview of MSME. The sanctioned limits would thus no longer be the criteria in determining the status as micro or small or medium enterprises in these cases. In other words, the earlier classification of all advances up to Rs. 5 crores being treated as MSME advances is since removed. It is the investment levels which would qualify an enterprise as micro or small or medium and within these investment levels, these units would be classified as MSMEs whatever may be the sanctioned limits. Only the above categories should be reported as MSME advances wherever required.

In accordance with the provisions of Micro, Small & Medium Enterprises Development (MSMED) Act, 2006, the Micro, Small and Medium Enterprises (MSME) are classified into two classes: Manufacturing Enterprises: The enterprises engaged in the manufacture or production of goods pertaining to any industry specified in the first schedule to the industries (Development and regulation) Act, 1951). The Manufacturing Enterprises are defined in terms of investment in Plant & Machinery (excluding land & buildings) and further classified into: a) Micro Enterprises investment up to Rs.25 lakh; b) Small Enterprises investment above Rs.25 lakh & up to Rs. 5 crore; c) Medium Enterprises investment above Rs.5 crore & up to Rs. 10 crore. Service Enterprises: The enterprises engaged in providing or rendering of services defined in terms of investment and are in equipment (excluding land & buildings) and further classified into:

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a) Micro Enterprises investment up to Rs.10 lakh; b) Small Enterprises investment above Rs.10 lakh & up to Rs. 2 crore; c) Medium Enterprises investment above Rs. 2 crore & up to Rs. 5 crore.

Governments Development Strategy


Government's development strategy for Small Business Enterprises in India has evolved around the following;

Protective discrimination e.g. Reservation, minority sector lending, etc. Integration between Large and Small e.g. subcontracts ancillarisation and vendor development.

Institutional support through a network of testing centres, tool rooms, entrepreneurship development institutes etc

While the first two decades after Independence focused on institutional support, the third decade saw the use of reservation of products for exclusive manufacturers in small sector as the preferred policy intervention. In the fourth decade, the endeavor was to promote linkages of SMEs with large units, specially the public sector units (PSUS). In 1991, Industrial reform was initiated in a big way. Liberalization of the domestic economy made it easy for fresh capacity came up in the form of large units across Industry segments. Despite substantial increase in the number of players in each industry segment, the Small Scale sector has managed to hold on its own and withstand the onslaught of competition. In certain cases, they have proved themselves to be extremely adopted at beating large industrial houses which were unable to respond promptly to changing market needs or innovate in time. With the removal of QRs from all items imported into India w.e.f.1st April, 2001, the Small Sector is facing much greater competition. Government of India responded to this situation. If announced to comprehensive policies package in August 2000 to strengthen the Small Scale Sector and enhance its competitiveness both
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domestically and globally. The policy package provides for easier access to credit, availability of collateral free composite loans up to Rs. 2.5 million capital subsidies for technology up-gradation and improved infrastructure. This package along with other initiatives aims to address the concerns of the sector which are highlighted below.

Department of Industries & Commerce

T h e

D e p a r t m e n t of Industries & Commerce, Haryana functions as nodal department to promote industries in the State and to facilitate the entrepreneurs for setting up of Industries in the State. The role of the department is promotional and of motivator. Persons interested to set up Industry are advised regarding availability of land, procedure for allotment of land, conversion of land use, pollution control clearances, incentives and concessions to the industry. The department pursues different schemes of the State Govt. and the Central Govt. which are implemented for development of Industry. It also acquires land developing

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Industrial Estate / Parks by HSIIDC, Registers Firms & Societies.

Objectives of DIC 1. Accelerate the overall efforts for industrialization of the district. 2. Rural industrialization and development of rural industries and handicrafts. 3. Attainment of economic equality in various regions of the district. 4. Providing the benefit of the government schemes to the new entrepreneurs. 5. Centralization of procedures required to start a new industrial unit and minimization of the efforts and time required to obtain various permissions, licenses, registrations, subsidies etc. Functions of DIC Awareness/Motivation/Entrepreneurship Development Programme It has always been a constant endeavor of DIC to make one individual to an entrepreneur. Organization and participation in EDPO or similar programme is regular job. Source of Information: The role of DIC has shifted from protector to a facilitator. Entrepreneurs do not have to take a leap in the dark. The information, guidance available DIC are on existing units, preparation of project report, source of machinery, source of land, different norms and procedure for financial institution, banks, statutory regulation, etc. Escort Service:

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DIC has got linkage with different Govt. departments, financial institutions, banks, etc. and provide escort service to the entrepreneurs for getting their sanction/clearances.

Approval of Scheme: DIC assists in preparation of schemes and also approve the schemes.

Financial Assistances: o BSAI loan for cottage industries Under this scheme the loan to the extent of Rs. 10,000 is provided at soft interest to artisans, small entrepreneurs. o Financial assistance for modernization of units

Entrepreneurs Memorandum: As per MSMED Act, 2006, the enterprises are to file entrepreneurs memorandum and DIC is the authority to acknowledge the EM.

Consent for Establishment & Operation for Pollution: General Manager, DIC is the Ex-Officio Environment Officer and gives NOC/COO for certain category of items in SSI sector.

Handicrafts Sector: There are nearly 5 lac artisans in producing wide range of handicraft items. DIC arranges for participation of artisans in different expo. , fair organized by Directorate of MSE as well as other organizations. DIC arrange competition in handicrafts and prize is awarded. Pensions are also provided to old age artisans.

To revitalize the sick units. To set standards for products being manufactured. To provide assistance under State Incentives Schemes.

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To attend problems related to SSI registration, bank loan, marketing of production, etc.

To improve managerial capability through training, workshops, seminars, etc.

Haryana

State

Industrial

and

Infrastructure

Development Corporation (HSIIDC)


Instituted and established in 1967, HSIIDC is a Public Limited Company owned by the Government of Haryana. Set up as a catalyst for promoting and accelerating the pace of industrialization in the state through development of industrial infrastructure in the state and provides a wide spectrum of services under one roof with the concept of Total Industrial Support for its clientele. Being an intrinsically customer oriented organization; HSIIDC has often gone beyond the call of duty in helping to give concrete shape to the destiny and vision of thousand of entrepreneurs. HSIIDC has played a pivotal role in revolutionizing the industrial scenario of the state by taking on the role of trusted friend and guide providing crucial support and creating the environment where nascent projects are able to attain their fruition and become vibrant industries. Today, 44 years after transforming the state it is still the premier institution infrastructure development for industrial promotion and investment facilitation. It has played a key role in the well being and progress of Haryana and has been instrumental in the evolution of Haryana from a primarily agrarian state to one of the highly industrialized states in the country. HSIIDC has clearly set a new order in motion in the state which, by virtue of its influence, has usher more dynamic future, resounding with greater progress and prosperity.

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Objectives of HSIIDC
1.

To promote and accelerate the pace of industrialization in the state through development of industrial infrastructure in the state and provides a wide spectrum of services under one roof.

2. To provide crucial support and create the environment where nascent projects are able to attain their fruition and become vibrant industries. 3. To develop various industrial estates and industrial model townships equipped with all the facilities for the industries so that they can flourish along with the state. 4. To provide customized professional services to support the entry and successful establishment of projects in Haryana. 5. To provide financial services like General Term Loan, Working Capital Term Loan, Loan under TUF Scheme, etc. to corporate entities and partnership firms having manufacturing set up or intending to set up one in the state because of the ever-growing needs of the industrial sector.

Industrial Development in Haryana


HSIIDC is definitely keeping up to its word. Since its inception it was doing what it was made for but in the recent years Haryana has shown tremendous improvement in terms of infrastructure and this all has only been possible because of this Haryana Development Corporation i.e. HSIIDC. Development of well planned infrastructure has been recognized by the state govt. as key to overall growth of economic activity in the state and in this direction the corporation has been retained as nodal agency of the state for development of industrial and related infrastructure. To meet this end, besides developing Industrial Estates, Industrial Model Townships, Specialized Parks for Cluster Development
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aiming to help the entrepreneurs to set up their industrial venture, infrastructure for connected institutional, commercial and residential facilities is also created. Besides having basic infrastructure facilities like motor able road access to the site, water supply system, electrical infrastructure, sewerage and drainage system, the industrial estates developed by the corporation also have various Secondary and Tertiary level facilities like CETP, solid waste disposal, parking facilities, convenience shopping facilities, communication/telecom services, banking, post office,

institutional sites, conferencing and entertainments, petrol and service stations as well as social infrastructure facilities like industrial housing, healthcare, schooling etc., depending on the size/growth of the industrial estates and other relevant factors. Various industrial clusters have come up across the state like Footwear and Accessories in Bahadurgarh, Automobile and Auto Components in GurgaonManesar- Bawal region, agriculture implements in Karnal, Scientific Goods in Ambala and Saha, Handloom Hosiery and Textile Goods in Barhi, Heavy Engineering and Machining in Faridabad, Food Processing in Rai and Saha etc. The corporation has also taken up various other mega projects for creation of industrial infrastructure for improving the transport network and services in the state. The HSIIDC has developed an Industrial Model Township (IMT) at Manesar. More and more IMTs are being developed at Rohtak (3800 acres), Faridabad (1800 acres), Roz-ka-Meo (1500 acres) and Kharkhoda (3000 acres). While the development works for IMTs at Rohtak and Faridabad are underway, plans are being finalized for the Roz-ka-Meo and acquisition of land for the IMT at Kharkhoda has been initiated. To facilitate development of micro, small & medium industry and facilitate economic development in industrially backward areas, HSIIDC plans to set up Industry-cumService Centers at various locations in the State. These Industry-cum-Service Centers are to be developed in Kaithal, Hisar, Bhiwani, Sampla, Narnaul, Mahendergarh, Jhajjar and Gohana, on areas ranging between 250 acres to 1000 acres.

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New Initiatives by HSIIDC 1. Global Economic Corridor along the Kundli-Manesar-Palwal (KMP) Expressway: The development of Kundli-Manesar-Palwal (KMP) Expressway has been undertaken by HSIIDC. This project holds unprecedented potential for development of economic hubs at strategic locations along the expressway. A global economic corridor is planned along the KMP Expressway with provision for establishment of various theme cities like Knowledge City, Cyber City, Bio-sciences and Pharma-City, Medi-City, Fashion City, Entertainment City, World Trade City, Leisure City, Dry Port City, Eco City, Sports City etc. These cities/ hubs will cater to institutional, commercial, industrial, research, residential, logistics/freight activities and will be spread over area of more than 150 square kilometers. These cities are expected to generate huge employment opportunities and will be developed in public-private partnership mode. 2. Special Economic Zones: The state government recognizes the potential of Special Economic Zones (SEZ) in driving industrial/ economic growth and facilitating exports. The State has come out with Haryana Special Economic Zones Act, 2006 for facilitating development of SEZs in the state and framed rules there under. About 100 proposals have been received for setting up of various special economic zones in the State, out of which about 31 have been notified by the government of India and another 35 have been

accorded formal approval. The state will continue to support and encourage healthy proliferation of SEZs in the state. 3. Cluster Development: Cluster based approach is being increasingly recognized as a sustainable, cost effective and inclusive strategy to ensure manufacturing competitiveness of the local industry and to encourage the development of ancillaries. The state government has adopted this strategy for supporting the local industry. A number of theme parks have been set up at various locations viz. Food Parks at Saha & Rai, Footwear Park at Bahadurgarh, Textile Park at Barhi, Agricultural Implements Park at Karnal,

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Electronics Hardware Technology Park at Kundli and IT Parks at Panchkula, Rai & IMT Manesar.

CHAPTER-1 MANAGEMENT CONSULTING INDUSTRY

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MANAGEMENT CONSULTING INDUSTRY


Management consulting is the practice of helping organization to improve their performance, primarily through the analysis of existing organizational problems and development of plans for improvement. It is third party advice, expertise, and support with the aim of enhancing the businesss performance resulting in an overall increase in the value of the business for its shareholders and other stakeholder. The work done by a consulting firm focuses on advising companies on the best ways to manage and operate their business. The firm will give advice on concepts like their business strategy and operational techniques, and also skills like time management, depending upon the needs of the company. Consultancy may also provide organizational change management assistance, development of coaching skills, technology implementation, strategy development, or operational improvement services. Management consultants often bring their own proprietary methodologies of frameworks to guide the identification of problems, and to serve as the basis for recommendations for more effective or efficient ways of performing work tasks.

HISTORY OF CONSULTING FIRM


Management consulting grew with the rise of management as a unique field of study. The first management consulting firm was Arthur D. little, founded in the 1886 by the MIT professor of the same name and was incorporated in 1909. The first wave of growth in the consulting industry was triggered by the GlassSteagall Banking Act in the 1930. It was driven by demand for advice on finance, strategy, and organisation. From the 1950s onwards consultancies not only expend their activities in the United States but also opened offices in Europe and later in Asia and South America. After World War 2, a new number of management consulting firms formed, bringing a rigorous analytical approach to the study of management and strategy. Work carried out at Mckisney, Boston Consulting Group etc. during the 1960s and 1970s developed the tools and approaches that would define the new field of strategic management, setting the groundwork for man consulting firm to follow.
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An earlier wave of growth in the early 1980s was driven by demand for strategy and organisation consultancies. The wave of growth in the 1990s was driven by both strategy and information technology advice. Some accounting firms like KPMG, Ernst & Young had always offered advice in addition to their traditional service. By the mid-1990s these firms had outgrown those service providers focusing on corporate strategy and organisation. The industry stagnated in 2001 before recovering after 2003, with a current trend towards a clearer segmentation of management consulting firms. Now, it becomes a trend and growing well. Many consulting firms have entered in the market.

CURRENT SCENARIO OF THE INDUSTRY


Management consulting has grown quickly, with growth rate of the industry exceeding 20% in the 1980s and 1990s. As a business service, consulting remains highly cyclical and linked to overall economic conditions. The consulting industry shrank during the 2001-2003 period, but grew steadily until the recent economic downturn in 2009. Since then the market has stabilised. Currently there are three main types of consulting firms. Large diversified organisation, medium sized management consultancies and boutique forms which have focused areas of consulting expertise in specific industries, functional areas, technologies, or regions of the world.

REVENUE MODEL
Traditionally the consulting industry charges on a time and materials basis, billing for staff consultants based upon the hours worked plus out-of-pocket expenses such as travel costs. During the late 1990s and early 2000s there was a shift to more results-based pricing, either with fixed bids for defined deliverables or some form of results- based pricing in which the firm would be paid a fraction of the value delivered. The current trend seems to favour a hybrid with components of fixed pricing and risk- sharing by both the consulting firm and client.

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TYPICAL ACTIVITIES OF MANAGEMENT CONSULTANTS


It is very difficult to generalise the typical activities of a management consultant, as each project is unique and requires a tailored approach and skill set. However, the following characteristics are common amongst most projecttypes: Scoping client problems and conducting hypothesis of possible solutions Researching and collecting data to investigate and solve specific client problems Synthesising analyses outputs to build an overall diagnosis Running workshops to facilitate discussions for performance improvement Managing client stakeholders to create "buy-in" to a change initiative Constructing and delivering business presentations, and interim progress reports Because the face of business is always changing, companies are always looking for better ways to do things. This means that as long as companies want to be better, bigger, wealthier, and more productive, management consultants will find they have much work.

GOVERNMENT CONSULTING FIRM IN INDIA


In India, NABARD consultancy services (NABCONS) provides consultancy services in the field of agriculture, rural development and management. It is the wholly owned subsidiary of national bank for agriculture and rural development (NABARD) which is the apex bank of the country with regard to agriculture and rural development. NABARD is owned by Government of India and Reserve bank of India. Agriculture Finance Corporation Limited provides consultancy mainly to governments and related institutions.

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MAJOR PLAYERS OF THIS INDUSTRY


The list of consulting firms in India can be segregated into three categories: 1) Strategy and General Business Consulting Firms 2) IT consulting firms 3) HR consulting firms Strategy and General Business Consulting Firms Some of the major players in this segment are: McKinsey & company Boston Consulting Group AT Kearney Bain Consulting India Private Limited Tata Strategic Management Group Technova AC Nielsen IT consulting firms Some of the major players in this segment are: Diamond Management & technology consultants Capgemini Binary Semantics ISHIR Digital Process Logix consulting private limited HR consulting firms Some of the major players in this segment are: ABC consultants private limited Omam consultants ALP management consultants Mitcon consultancy services limited Synergetic

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CHAPTER-2 COMPANY PROFILE

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ABOUT THE COMPANY


Dexter consultancy limited was established in Ahmedabad before 5 year by a group of young professionals. In a short period of time Dexter has completed 150 projects and now it has set up branches at Mumbai, Bangalore and NCR, apart from the headquarters at Ahmedabad. With the average age of the core team of about 27, Dexter has now built a panel of senior advisers and mentors whose experience and expertise in their domains combined with Companys ability to help to execute designs and deliver projects on time.

HISTORY OF THE COMPANY


Dexter isa consultancy firm (Consulting firm is a firm of experts providing professional advice to an organization within a particular field). whichstarted as a group of young entrepreneurial Professionals from IIM-A, MICA, NIRMA, MS University, IBS, MDI-GGN, BKSBM, UVPCE etc., came from various backgrounds. They have come together to create a team in multiple areas across domains with an ever-increasing array of services. It started as a one-room setup before 5 years without capital, clients or experience. From there, Dexter now occupies more than 5800 sq. ft. of office space across 4 cities and has aggressive plans of setting up bases in many more locations in the next 2 years. In the area of technology, Dexter has a lot of people with different backgrounds who helps them to easily leverage technology for operational efficiencies in planning and execution. This has allowed Dexter at times to deliver work on impossible deadlines. With practices like 100% audio recording of interviews, 100 % data validation followed by 100 % telephonic verification in place now, Dexter has been trying to create practices and systems that assure authenticity of data for each primary research they undertake. OWNERSHIP PATTERN: Dexter have applied the philosophy of joint ownership and sharing of gains. They have taken accountability to the extreme where even the founders stake in the company can reduce if he/she doesnt perform well.

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SERVICES OFFERED BY DEXTER CONSULTANCY LIMITED


Research is an art of designing, collecting, analyzing and reporting customers data to a particular situation or we can say it as a detailed study of market. It also acts as important tool for studying consumer behavior and also changes in their life style. Dexter has the ability to conduct good research and it is offering their services in 8 areas. These are follows: SME Consulting Market Research Technology Process Consulting Infrastructure Research Social & Rural Projects Vocational Education B2B Sales &Marketing SME Consulting Dexter works on a specific consulting model based on end to end planning and execution of selected areas and functions for a SME. The idea is to aggregate strategy and execution of support functions like Marketing, Sales, PR, IT, HR, Administration and Processes for an SME so that the top management at the clients place can focus on their core areas of expertise. Market Research Market Research is their flagship service. They offer qualitative as well as quantitative research through both- primary as well as secondary methodologies. Their service in this area include: Consumer Research & Brand Research Product/ Concept Testing Business Research
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Market Intelligence Technology Their offerings in technology includes all three- Service, Solution, as well as Products. With a diverse experience across domain and technology platforms, both in design and development, their portfolio includes: IT Consulting ERP Solutions and Products Mobile based Remote Data Acquisition Systems Customized Web and Mobile Applications Domain Specific Products Off the Shelf Products Process Consulting Dexters expertise in technology and processes is combined here with their on-ground understanding of how SMEs work and their issues and priorities. Their offerings here are tailored to specific client requirements and include one of more of the followings: Process Re-engineering and Design Process Implementation and Monitoring Process Audits Technology Based Solution Design for Process Implementation IT Systems, Solutions and services Vendor Selection and Management Services Training of top/ middle/ lower management as well as staff in processes & systems Infrastructure Research The offerings in this area include traffic & transportation studies ( manual as well as video graphic), socio-economic surveys, GIS exercises, Urban planning feasibility assessment studies, infrastructure project impact assessment studies and field operations for implementation of urban infrastructure projects.

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Social & Rural Projects from the very beginning, operational expertise in rural areas has been top priorities for Dexter and now they have set up a separate division for the same. With projects across the social sector including work in: Public Health Tribal Affairs Primary and Secondary Education Women & Child Development Land Surveying Slum Development Employment & Livelihood Vocational Education Dexters work in this area includes Skill gap assessment studies Feasibility studies for skill development/ Up gradation centers Course and facility design exercise Planning and consulting in up gradation of ITIs Location selection studies Vendor and Equipment Selection and Setup Employer tie-ups for vocational jobs / Training Facility Audits Process Audits B2B Sales & Marketing Dexter has now established a full- fledged division offering end to end marketing and sales as a service. To begin with, the product categories handled include: Interior Design Turnkey Projects Modular office Furniture Home Furnishing Products

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CLIENTS OF DEXTER CONSULTANCY LIMITED


Dexter has developed a base of 101 clients within its five year of operation.

Some of the major clients of Dexter consultancy limited are: IIM, Ahmedabad Concepts Projects Govt. Of Gujarat Dev. groups Gujarat Gas Hindustan Petroleum Lenovo Sank alp UTV Bindass Vimal Group

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COMPETITORS These are some competitors of this company: Mask Management Market In sight Digit Five Tech Nova Banyan Tree

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CHAPTER- 3 PROJECT OVERVIEW

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OVERVIEW OF THE PROJECT:


The project was based on a project given by Government of Haryana to undertake a census of manufacturing and service industrial units in the state. The survey has been done because the government has old database about the working industries in Haryana. Government did not have any data after 1996 and they did not have any idea of the current scenario of the industry. This survey would help the department to know the nature of requirements in industries, skilled manpower etc. for future growth of the industries in terms of factors of production like land, credit needs, power and natural gas linkages, skilled manpower. After the completion of the survey the industry will be allotted A Unique Registration Number under which all the number of company like pan number, tin number, service tax number, excise number, central tax number, SSI number, etc. will come under this unique registration number just like unique identification number. This is free of cost and has to be issued for each and every working industry situated in Haryana. Unique registration number shall be used across the related departments like Labor, Pollution Board, Commercial taxes, Power Utility etc. for the creation of a common platform for various approvals/clearances in the eGovernance mode. DIC has engaged M/S Mott MacDonald, India to undertake this survey of manufacturing and service sector units in state of Haryana. Mott MacDonald India has retained the services of Dexter Consultancy Limited, for engaging and supervising representatives/executives for the implementation and execution of operations for the study throughout the state of Haryana. The company officials and students would map the location of industries using handheld Global Positioning System (GPS) device which would help to understand the distribution of units in the state as well as in future infrastructure planning. The information was collected through questionnaires and the information collected was kept confidential by Industries and Commerce Department which will be used just for improving the delivery of services in the Industrial Sector. The survey would help the government to get an idea about the working number of industries, employment generated by them, plan of expansion,
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electricity consumption, and need of natural gas, level of investments and production, exports and the past growth pattern as well as the future requirement. This data would help the state government in framing policies and take initiative for industrial development. This would also help to know the number of micro, small, medium and large enterprises in Haryana and whether government was able to help them in their expansion plan. The type of industries for survey was basically service and manufacturing industries. Service industry-A valuable action, deed, or effort performed to satisfy a need or to fulfill a demand. In this project it included Advertising Agencies, Marketing Consultancy, Industrial Consultancy, Equipment Rental And Leasing, Photocopying Centers, Industrial Photography, Industrial R&D Labs, Industrial Testing Labs, Desk Top Publishing, Auto Repair, Services And Garages, Documentary Films, Laboratory For Testing Raw Materials And Finished Products, Serving Industry For Maintenance, Repair, Testing Electronic/Electrical Equipment/Instruments, Servicing Of Agriculture Farm Equipment, Weigh Bridge, Blue Printing And Enlargement Of Drawing/Designs Facilities , Subcontracting Exchanges By Industry Associations, Ropeways In Hilly Areas, Vocational Education, Data Conversion/Data Processing, Website Design And Development, Call Centers Using Voice Or Data Communication Links, Back Office Processing For Banks/Insurance Companies, Airlines etc., Video Film Making, Computer & Peripherals Assembling. There are four category of Service i.e., Micro, Small, Large & Medium according to investment in equipments (excluding Land & Building). Category Investment in equipments Micro Up to 10 Lakhs Small Above 10 Lakhs to 2 crore Medium Above 2 crore to 5 crore Large Above 5 crore

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Manufacturing Industry- The process of converting raw materials, components, or parts into finished goods that meet a customers expectations or specifications. Manufacturing commonly employs a man- machine setup with division of labor in a large scale production. In this project it included Bread And Biscuits Manufacturing, Bricks And Tiles, Cardboard Boxes, Carpets, Chemicals, Cold Storage, Die Making, Embroidery, Footwear/Shoe Making, Furniture Works, Handloom, Ice Factory, Iron Castings, Job Work, Lathe Machine, Leather Products, Machinery Repair, Manufacturing Of Furniture, Masalas, Motor Repair, Notebooks And Registers, Pickles, Rice Milling And Polishing, Servicing Of Motor, Servicing Of Tractor, Tractor Repairing And Parts, TV Repair. There are four category of manufacturing i.e., Micro, Small, Large & Medium according to investment in Plant & Machinery (excluding Land & Building).

Category Micro Small Medium Large

Investment in Plant & Machinery Up to 25 Lakhs Above 25 Lakhs to 5 crore Above 5 crore to 10 crore Above 10 crore

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OBJECTIVES OF THE STUDY:


To allot a unique registration number which will be used across the related departments like Labor, Pollution Board, Commercial taxes, Power Utility etc. for the creation of a common platform for various approvals/clearances in the e-Governance mode. To Understanding the industrial requirement for land, financial assistance, natural gas linkage etc. To Understanding the growth patterns of industry in Haryana. To do Statistical Analysis in framing future development initiatives & policy To Understanding the nature of requirements of industrial units To know the number of functioning industrial units To know the employment generated by Industry To know level of investments and production and exports in Haryana

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CHAPTER- 4 WORKING METHODOLOGY

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METHODOLOGY
There are two types of data in a research i.e. primary data and secondary data. Primary data is basically that which is gathered for project at hand e.g. through questionnaire and interviews. Primary data sources include company salesman. Middleman, consumers and businessman, trade association executive, and other executives. Widely used methods of gathering Primary data: 1. Survey Method Information gathered directly from the users either through personal interviews or mail questionnaire. 2. Observation Method Research data is gathered through observing and recording their actions in a marketing situation. The technique is highly accurate. Its rather an expensive technique.

3. Experimental Method It involves carrying out a small scale trial solution to a problem, while at the same time attempting to control all factors relevant to the problem. The main assumption is that the test conditions are essentially the same as those that will be encountered later when conclusions derived from the experiment are applied to broader marketing area. 4. Panel Research In this respondents is contracted for more than one occasion and the information obtained to find out if there has been any in their taste demand or they want any special colour, size , quality, packaging of the product.

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Secondary data basically includes the published sources which have been collected originally from some other purpose. Sources are internal company records, government publications, reports and journals, trade professional and business associations. Widely used methods of gathering secondary data: 1. 2. 3. 4. Internet. E-journals. Newspaper articles (The Times of India, Hindustan Times) and Research journals were also quite helpful.

In this project, the survey method was used. Interviewer required going to each & every industry and filling up the questionnaire directly from those. No sampling was done because it was a census of industrial unit in Haryana. Mostquestions in questionnaire were open ended.

QUESTIONNAIRE
Questionnaire is a set of questions, especially one addressed to a statistically significant number of subjects as a way of gathering information for a survey. Generally questionnaire is made to find out the solution of market research problems. But in this project, it was quite different because the objectives of research were different. Questionnaire was made according to the need of the government. Haryana government specified some point to the company. The questionnaire contains mainly of open-ended question. It was divided into 2 parts. Part-1 contains the interview details, survey date, inward date, verification date etc. it was for office use only. Part-2 divided into some different heads. 1. Basic Particular- In this the some basic question was there like name of the company, establishment date, Registration number, name of the respondent, mobile number, e-mail Id, etc. 2. Credit Status- in this part, the question was related to companys credit status like loan, outstanding loan, term loan, working capital loan. 3. Subsidy- In this part, the question was related to subsidy like subsidy provided by government, interest free loan etc.
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4. Employment generation- In this the number of employees was asked like number of direct employees, indirect employees, male employees, female employees etc. 5. Registration Details- in this part of questionnaire, the question like pan number, tin number, sales tax number, excise number, central tax number, others were there. 6. Product manufactures/ Service offered- in this the company was asked about the product, they manufactured or about the service they offered? Then the installed capacity of that product and average selling rate. 7. Capital Investment- in this part of questionnaire, the question related to their capital investment was there like initial capital investment, value of land, building, plant & machinery of previous three year, any expansion done by the company etc. 8. Need for expansion- in which the need of expansion of the company was asked. Whether they want land in industrial area within Haryana and their preference for the location for the same. 9. There was a question related to preference of natural gas. Types of question used in this project. Close ended Questions: To know the choice of the people regarding various matters. Dichotomous Questions: Which has only two answers Yes or No Multiple Choice Questions: Where respondent is offered more than two choices. This is done to know the choice of the customers regarding different matters.

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ROLE AND RESPONSIBILITIES


I was assigned in Hisar, Sirsa and Fatehabad district of Haryana to supervise the whole project in that district. It was started from the basic of planning to implementation. We had a core team consisting of 4 people (2 from Dexter itself and 2 interns from IILM). Company had hired 10 people from Hisar itself for data collection who worked under us. Our role was to train those people, supervise them in field, solve the issues that arise in field during data collection, encourage & motivate them, and provide all assistance, go with them to any company if they face any problem. Apart from this, we had lots of work in back office like sorting of data, Planning (it includes area planning, field planning, manpower planning, time planning), Maintenance of inward sheet, Data Validation, Data Verification, Calling, Data Management etc. At the end of the day we had to update the status of the day on a excel sheet which was shared with all the upper management. After that we used to do planning for the next day which included the area to be covered, the number of interviewer required, the expected time and the expected sample. We had to update this planning also on the same excel sheet. Apart from these we did GPS mapping of the industry also. These are the various steps we used in this project. Procurement of sales tax data The basic work starts from here. We had a sales tax data of districts in which the detail of companies were available. But data arrangement was in such a way that it was not useful for us. Then we had to sort data in excel by applying some formula according to our need. However the data was not much helpful because it was old and many errors were there but it gave us some information about the area in which company exists. After sorting the data we came to know that the approximate number of industries in particular areas. Area Mapping on an Excel SheetThen the data from the Sales Tax Data department was transferred to the excel format to categorize the industries as per the location.

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Operation planning and area planningPlanning is the main thing in any work. So it was most important there also. Everything depended on how we planned? We used to plan all things on daily basis like where will we do GPS Mapping, Where will go for data collection, who will go where, how many people are required in which area, who will supervise, who will do GPS mapping, who we will manage office since we had a core team of 4 member only so we had to do a lot of consideration in our planning. We used to do planning for the next day, which included the area to be covered, the number of interviewer required, the expected time and the expected sample. GPS MappingWe used to do GPS mapping of industries as it was a part of project taken by the company. Haryana government wants to locate all the industrial units in Haryana so that they could do area planning in an effective way. We used to do mark units with GPS device. Then we entered all name and address of unit in the software of device, which is also called Garmin file. It gave us information about the company location and number of company in a particular area, which was very helpful in planning and also in field work.

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Approval of Local Industry UnionWe used to meet industry union and make him understand about the project and ask them for help if required. Basically in small scale industries like Ara Mill they didnt fill the form until their president didnt tell them to do so. Then we had to meet with the president of that union and tell him about the project.

Give training to the InterviewerWe gave training to the interviewer who visited in the industry and filled up the designed questionnaire. Firstly we briefed them about the project, about the objectives and their task. Then we made them understand the whole questionnaire, it was quite difficult because of their qualification and the form was in English. And then we gave field training. In the first day we visited with them and approached the company, filled the form and told them about all the difficulties in this process. Allocation of Manpower for Different Geographical AreasAfter that, we had to allocate different geographical locations to the interviewer. Data CollectionThis is the stage without which none of the researches are possible. In this stage, the government approved forms were filled up by Company data collection team. Team ManagementIt was a great experience to work in a team. We have done a lot of work in team but it was a different experience. Team objectives were clearly defined. We did work in team as well as we handled the team as a team leader. We work as a team built on trust, respect, understanding and mutual co-operation. Everyones contribution was equally important for this project. We were honest, sincere, fair and transparent in our dealings.

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Field SupervisorOne of our responsibilities was to supervise them in the field. We supervised them in the field and made sure that they worked well. We solved the issues that arises in field during data collection and provided all assistance like going with them to any company if he faces any problem. At the end of the day we used to take inward. There was an inward form containing all details about an individual like the number of industry visited, number of completed form, number of follow ups, Number of closed unit, number of denied, and others. Encourage & Motivate InterviewerSince we worked with a paid team on this project and they were paid on form basis. So if they used to collect fewer amounts of forms then they became demotivate. So we had to motivate them, encourage them and some time we gave them the area in which they could collect more form. Data Management- Data management was nothing but the entire step from collection to analysis. How to keep data, how to arrange, how to sort, as well as validation, verification, entry, cleaning and analysis. These are the techniques used by us for this. Inward Sheet- Then after the data collection process, the Inward Sheet were created and maintained in order to maintain the record of daily data collection by each individual.

In this sheet the details of each individual were maintained like Name, Area of visit, number of Industry approached by them, number of completed
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forms, number of closed units, number of follow ups, number of denied and others. Status Maintain- It was a excel sheet in which we had to maintain the status of data collection each industry.

In this sheet the information about the field were maintained like the name of the company, address of the company, date of visit, name of interviewer, name of contact person and the status of that company etc. It was very necessary to maintain this status because it gave us the idea about the survey and we had a record of each industry which can be used in further queries.

Maintain of records- We had to maintain of record of each individual for their payment.

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In this sheet, we had to maintain the record of each individual works as we had a paid team on form basis. This sheet will be used for their payments. Status Update- It was an online shared excel sheet. In which we had to upload the status of day to day progress of project.

In this sheet, we had to update the status of the day on a excel sheet which was shared with all the upper management. We had to update the all status of our work on daily basis. It included the number of company approached, the number of company mapped, number of completed form collected, number of follow ups, number of closed unit, number of denied, and others. We had to update the planning of next day, it includes the area to be covered, and the number of interviewer required the expected time and the expected sample.

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Preparation of Final Status- After the completion of district, we had to make a final status of data collection.

In this sheet, we used to maintain the area wise status of survey. This includes Total Mapped Units, Number of approached units, Completed Form, Number of Follow Ups, Number of Closed Units, Number of Denied, Number of not Found Units, Others and Number of Not Approached Units. Data Validation & VerificationAfter taking inward we used to do data validation in which we used to go through all the collected forms and see the mistakes or blank column and write the comment on the form for the same which were further corrected through calling. We used to do data verification also as we used to call and asked the details which is written in the form and verify whether the form is genuine or not.

Calling- Calling was done for two things. Form Calling Follow ups Calling

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1. Form Calling- If the form we collected were incomplete or not understandable we used to call the respondent to get full and clear information. 2. Follow ups Calling when a company used to say that they will send form through mail or send form to DIC office then it was called follow ups. Interviewer was asked to leave form and take the number of contact person. We used to do calling for follow and say them to send the form. Apart from these two, we used to do calling for form verification also. Designing of Code Sheet or Master Data Entry SheetThen, the master data sheet was created so as to convert the hand written data of the forms into soft data so as to have a back-up of all the industrial data. Data EntryAfter designing the code sheet, data entry were done. All the hand-written data of the forms was entered into the Excel sheet and it was called master data sheet of that districts.

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It was master data sheet in which we maintained all full information of company. It was consisting of 156 columns. Various codes were used to maintain this data. Data CleaningData cleaning is a process in which all the data was verified and corrected if there were any mistakes. It was done at various stages. After mapping the all units we used to match that data from to sales taxes data. Mapping of Sales Tax DataAfter cleaning the mapped data we had a list of unmapped unit of sales tax data. This situation arises because the sales tax data was old and some companies were closed or was in remote area, which we could not found during GPS mapping. We had to conform about that companys actual status. Data AnalysisData Analysis is the 2nd last stage of this project. In which all the interpretation of data is done. Draft Presentation- After the analysis of data we learned how to draft presentation from different set of data. How to figure out from the graph and what are the major content in any presentation as well as how to highlight the main findings in any presentation.

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DIFFICULTIES FACED DURING PROJECT


ManpowerManpower was main obstacle in this project. People, who hired for doing survey was not stable. They were not regular and even quit after some days. If they quit, the time on their training used to waste. We had to find out some new interviewer and trained them. It took lots of time. Hisar was quite easy as the team of Hisar were dedicated towards their work. But we faced lots of problems in Sirsa and Fatehabad. The interviewers used to quit very often and we had to find new guys and trained them again. The interviewers used to absent, due to which our all planning goes into vain. Lack of AwarenessThe awareness regarding this project in industry people was low. Very few of them knew about this project. So we had to face lots of question. We had a file containing all necessary documents like letter of IAS, Letter of Industry union, some news-paper cuttings, etc. we had to show if they want to conform all these. Awareness was also a big obstacle in this project. If industry people knew about this ongoing project of Haryana Government, I think this work will be easier. Lack of InterestThis was not mandatory for the industry that they have to fill up the form. So many people shows less interest when they asked? Is it mandatory and we told them. No it is not. We told them about the benefits of having a unique registration number but we cannot tell them it is mandatory. So people show less interest. If this was mandatory, I think, the collection of data will be easier.

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LanguageAs we were working in Haryana, the local language of Haryana was also an obstacle. This was more difficult when we were on the villages of Haryana for GPS mapping.

CoordinationWe were working in team. Coordination is an important task for any team member. Sometimes conflict arises due to contradiction in planning but we resolve all them and choose the best one among them. So we can say, sometimes coordination became obstacle but it was natural.

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CHAPTER -5 DATA INTERPRETETION & ANALYSIS

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DATA INTERPRETETION & ANALYSIS


This survey was done to make intervention in the industrial policies of Haryana. So that government could attract more FDI. They want to know the answer of some basic question like working unit of industry in Haryana, the growth pattern, employment generated by them etc. Location: Hisar, Haryana Sample Collected: 800 1. Nature of the Firms Nature Proprietorship Partnership Private Limited Others Number of the company 500 200 80 20

Nature Of Firms
Proprietorship Partnership 3% 10% Private Limited Others

25%

62%

Interpretation: From the above diagram, it can be clearly seen that 62% of the company situated in Hisar is in sole proprietorship, 25 % in partnership, 10%in private limited and 3% in others. The percentage of sole proprietorship firm is large because there are mainly small firms in Hisar like Ara machine, Agriculture equipments etc. In which the number of employee were also less.
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2. Registered Units Registration With SSI MSME SIA OTHERS UNREGISTERED Number of the company 300 20 0 260 220

Registered With

28%

37%

SSI MSME

33%

SIA Others 0% 2% Unregistered

Interpretation: From the above chart, we can infer that the registered unit with SSI is 37%, MSME is 2%, and others are 33 %( others includes firm registered with Forest Department, and other departments). The percentage of unregistered unit is also high i.e. 28% because the small firms are being operated from their homes.

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3. Category of the Unit Category Manufacturing Services Number Of The Company 644 156

Number of the unit


Manufacturing Service

20%

80%

Interpretation:This survey includes only Manufacturing and Service industry. Trading unit was not a part of this survey. The percentage of manufacturing unit is 80% and service unit is 20%. The percentage of manufacturing unit is high because this survey focused on manufacturing units and excluded the small service units.

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4. Employment generation Gender Male Female Number 2200 300

Employment Generation
Male Female

12%

88%

Interpretation:From the above diagram and table, we can see that the total number of employment provided by 800 units is 2500. In which the percentage of male was 88% and female was 12%. The female employment is less because of the type of business. Mainly business units in Hisar are based on heavy work. They didnt have proper office also. If there is an office, the office is run by 2 0r 3 peoples like Proprietor, Accountants, etc.

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5. Units situated in Industrial Area Situated in Industrial Area Outside Industrial Area Number of units 286 514

Unit Situated in
Industrial Area Outside Industrial Area

36%

64%

Interpretation:From the above diagram, we can see that the unit situated in industrial area has a low percentage then outside industrial area. The percentage of unit situated in the industrial area is 36 % and outside industrial area is 64%. This is because of the lack of proper facilities provided in the industrial area in Hisar.

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6. Need Of Land In Industrial Estate Number of Respondent 738 62

Yes No

Need of land in Industrial Estate


Yes No

8%

92%

Interpretation:From the above diagram, we can say that the percentage of industrialist who wants land is industrial area is very high i.e. 92 %.This is because they want to expand their business and industrial area provides them better opportunity.

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7. Subsidies from the Government Number 7 793

Yes No

Subsidy given by government


Yes No

1%

99%

Interpretation:From the above diagram, we can infer that the subsidy provided by the government on capital, freight, gen-set and others is negligible i.e. only 1%.

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8. Financial Status of Companies Status Profit Loss New Company Didnt Respond Number Of the Company 600 150 30 20

Financial Condition Of The Companies


Profit Loss New Company 4% 2% 19% Didnt Respond

75%

Interpretation:From the above diagram, we can say that the percentage of profit making companies were good i.e. 75%, while the percentage of loss making companies were 19%, 4 % company was established within a year and 2 % company didnt respond. The financial condition of all the companies was good.

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9. Preference for Natural Gas Linkage

Yes No Cant Say

Number of respondent 585 135 80

Preference for natural gas linkage


Yes No Can't Say

10% 17%

73%

Interpretation: From the above diagram, we can infer that the percentage of industrialist who wants natural gas linkage is 73%, percentage of industrialist who didnt prefer is 17 % and 10 % of the respondent said they cant say.

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RECOMMENDATION
Although, the industrial sector situated in Hisar is growing well and the expansion rate is also good and making profits as well but they are facing some problems also. After analyzing the data collected in Hisar during the survey, I would like to recommend some point to improve the situation.

The lack of industrial area and the infrastructure. There is lack of infrastructure in the industrial area. They used to open their factory in the city due to compulsion of unavailability of industrial land. The established industrial area is not organized well and very small in size. The infrastructure is also not good. In the survey 92 % respondents said that they want land in industrial area. They want to expand their business. So government should take some decision regarding the development of industrial area and provide better facility to them. There is no incentive for the small scale industries. Government didnt give any subsidy for them. Only 1 % respondent said they are availing the subsidy facility. I would like to recommend that government should provide subsidy to small scale industry. Basically for them who want to expand and are very small in size, like manufacturing of agricultural equipments, soap making unit, etc. Most of the companies were seasonal so it remains closed for 5 to 6 months in a year. So, government should provide raw materials in off-season so that they could utilize them with full efficiency. The industrialists are facing some major problem like manpower, electricity basically in small town of Haryana like Hisar, Sirsa. Government should take action regarding this as many of the companies got closed because of that. 73 % respondent said that they would prefer natural gas linkage as they use natural gas in production. Government can take some action and provide the linkage of natural gas. Government should make this exercise compulsory.

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LIMITATION OF THE PROJECT


However the project taught me lots of things about marketing research practices but there was some limitation also. These are as follows: Limitation of time: Duration of project was 6months which is a small period of time to cover all the units. Major problem was faced if the company was situated in remote area or any villages far from district town. Quality of the people for interview was not appropriate so the understanding level, which we required, was not there. No role of central government. This is not a mandatory exercise. So there was lack of interest among industrialists. Lack of awareness about this project was a major limitation. Unavailability of respondents, Head office at other place and company has so many companies- so they are not able to provide data easily. Non-cooperative approach and rude behavior of the respondents. The analysis is based on Hisar only. We approached approximate 1500 units and we got data from only 800 units. So, there is some limitation in the analysis.

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LEARNING AND EXPERIENCE


The summer internship at Dexter Consultancy Limited was a great experience. It enriched me with a lot of knowledge as to how to manage the project. I was assigned to supervise the project in 3 districts. The responsibilities were big so I learned a lot. I learnt the overall process of handling a project.

In the first week of my summer internship, I was taught some basic things and the way we were going to carry out the in project. In the first week, I learned the advance use of excels which I liked most. I like to work on excel but I did not have that much knowledge about excel before my SIP. But after the completion of my internship, I can say I learned a lot in Excel which will help me in my future as well.

The work started with team building. I learnt how to build a team. I was there with my company mentor in the selection and training of interviewer. Once we have a team of 6 people we gave them training. So here I learnt how to give training. Training was of two types. First, we gave them the classroom training in which we made them understood about the project, about the questionnaire, about the objectives of the project. And secondly, we gave them on-field training. We went with a group of 2 people and showed them how to approach in a company, how to meet the people, how to talk with them, and mainly how to fill up the questionnaire. It was a great experience as it was the first time I was giving training to my team.

Then I learnt about the work that followed after data collection. How to handle that collected data, how to manage them, how to prepare the status of those data, how to maintain softcopy of that data. After the data collection the inward was made. And then I learnt how to validate the form. It was nothing but the steps of verification. I had to check all the forms and check the authenticity of those forms. For that I used to call to respondents and do some random cross checking. As the responsibility was all mine, so I had to be strict on this part. Maintaining the softcopy was not a big deal but it had
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to be maintained in such a way that if I was asked about the progress of the project I would be able to answer to their queries instantly which was the main challenge. So it was a great learning for me as it will help me in the near future also.

I learned the entire process of the project except the making of questionnaire for the project as the project had been started before I joined the project. But after that I learned the entire process before analysis. I have not done data analysis in this particular project because the data collection is still going on but we have learned how to analyze the data from different set of data and draft presentation of some similar projects whose data were available.

I was assigned as a field supervisor, in which I learned how to handle team, how to supervise the team in field, how to motivate them, how to encourage them. It was not an easy task as I think it was the most difficult part of my training program. Managing and handling team was a different experience for me. At initial stage I faced some problems but after the sometime, everything became fine for me. And it was a great learning because it will help me throughout my carrier. The experience was great. It enhanced my leadership quality. Apart from team handling, we had to do work in a team also. It was a great experience to work in a team. We have done a lot of work in team. It was a different experience as well. Team objectives were clearly defined and we showed a great enthusiasm in our work. We motivated each other. We helped each other at every step.

I have learnt some technical function of GPS device. We had to map the industry location with a GPS device. I learned how to map a location of industry with a GPS device, how to make their file in softcopies. The various codes used to describe the types of industry like BB for bricks company, WB for weight lifting, AS for service station etc. It is also called Garmin file. I further learned how to use that file to see the exact location on Google earth. It was a great help in our field planning.

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Planning, thats the main thing I can say, I learned in my internship. As we had to supervise the whole project in 3 districts, we had to plan for everything. We did it. Planning involved area planning and operation planning like which area we are going to cover? How much interviewer we needed in a particular area? How much was our expected sample? How will we do? Who will go where and with whom? How can we do the job in best effective ways? What is the cost effective way for doing that work? Who will do the office work? Etc. We had to share our planning for the next day with the upper management of our company. It was a great learning because planning is something we always need. The experience was good. We discussed mostly about the planning part.

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CONCLUSION
It was a great pleasure for me to gain practical knowledge through Summer Internship Program. I had worked earlier for the Dexter Consultancy Private Limited in Live project. They showed trust on me and assigned me as a project supervisor for three districts i.e. Hisar, Sirsa and Fatehabad. It was the first time I was undertaking this type of responsibility. Initially I was excited but also scared. The guidance of company mentor made it possible and I worked well. In the initial days of the project it was going well but after some days I made few mistakes. I learned from every mistakes made by me. It was a different experience to work with many people as a trainee in company. After completion of Hisar in 40 days, I learned many things, which enhanced my skills. After that I was assigned in Sirsa and Fatehabad, where we faced some other problems. But I did not repeat my previous mistakes again. The work was going well and I had to come back during the middle of the project in Sirsa and Fatehabad due to time limitation.

Overall, I can say that the summer training was very useful and it was very helpful in enhancing my skills. Definitely this learning will help me in future to face challenges.

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REFERENCE:
www.dexteronweb.com
http://www.businessdictionary.com/definition/service.html http://www.businessdictionary.com/definition/manufacturing.html http://en.wikipedia.org/wiki/Management_consulting http://www.consultingnetwork.co.in/consulting-firms-in-india/

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Organization Information Docket


(To be included in SIP report at the end)

Organization Name (SIP): 1) Contact Details: Identity Faculty Mentor Mentee Industry Mentor HR Head Marketing Head Finance Head Name Ms. Shuchi Parashar Jyoti Punj Prakash Mr. Ashwani Singh Mobile 9811474485 8010811581 9727747941 Email id (Preferably personal) shuchi.parashar@iilm.edu Jyoti.prakash.pgp13@iilm.edu ashwani.singh@dexteronweb.com

2) Company Details (A macro view): Year of establishment Indian or MNC Headquarters Product Category(e.g FMCG/Consumer durables etc.) Business Type (B2B/B2C) Number of employees (Total) Revenue of last financial year of the organization No of Locations in India/Worldwide Name the locations in India/Worldwide 3) Company Details (A micro view): Nature of project assigned (e.g. research/sales/client servicing etc.) Work environment (a)Mentors were supportive (b)Employees could go directly to discuss issues to senior bosses if required (c)Working environment was good? Organizational Structure Is there any alumni working in this organization? If Yes, please provide the details: Name Designation Mobile Email id Location Would you recommend the organization to come to our campus for final placement? Tick (Yes / No).If no, then why? Yes, company is growing well. Adaptability towards changes, innovative concept, job satisfaction and working culture. Research Yes Flat Yes No Tall Matrix No 2007 Indian Ahmedabad Service Consulting Didnt Disclose 4 Ahmedabad, Mumbai, Bangalore, New Delhi

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DIRECTORATE OF INDUSTRIES & COMMERCE


GOVERNMENT OF HARYANA
INDUSTRY SURVEY FOR UNIQUE REGISTRATION NUMBER
(FOR EXISTING INDUSTRIAL UNITS ESTABLISHED AS ON 31ST DECEMBER 2011)

Interviewers Name: __________________________________________ Inward taken by: ___________________Inward Date: ______________ Form Validated by: ______________________________________________ Verified by: Verification Date 1.________________ 2.___________________ 1.________________ 2.___________________

Supervisor Name:________________________________________________ Survey Date: __________________Validation Date:___________________ Validation Comments: ___________________________________________ _____________________________________________________________________ Verification Comments 1.________________ 2.____________________

Allotted Unique Registration Number

BASIC PARTICULARS
Name of the Firm/Company Type or Nature of the Firm/Company Proprietorship 0 Partnership 0 Pvt. Ltd/Ltd. 0 Any Other __________________________ Plot/Unit No. Location/ Address of the Manufacturing Facility/Unit Block Name of Authorized/Competent Respondent & Designation Contact No. (Mobile/Phone) Classification of Area/Location (Please ) Urban 0 Rural 0
D D D

Area/Locality City/Town/Village District E-Mail ID Industry Category (Please ) Manufacturing0 Service0


D D D M M M M M M M M M Y Y Y Y Y Y Y Y Y Y Y Y

Date of Commencement of Commercial Production (If exact date is not known,mention month/year) Are you registered with any of the mentioned bodies? SSI

MSME

SIA

Any Other______________________________________________

Registration No. ______________________________________________________________________________________ Built-up Area _______________________________ sq.mtr _______________________________ _______________________________

Area of Land available under the Unit __________________ sq.mtr __________________ __________________

Whether allotted an Ind. Plot in HSIIDC/HUDA developed Ind. Estate or purchased/Own land outside the same (Pl. ) Conforming Area 0 Not Aware Non-Conforming Area

HSIIDC/HUDA/Ind. Dept. Estate Within Controlled Area and on CLU Basis Self-Owned

0 0 0

Outside Controlled Area 0 Not Aware

Units Located in Land which is (Please )

Hired on Lease Basis

CREDIT STATUS & SUBSIDY


Does your unit have a credit rating? Yes 0 No Is the Unit Self-Financed or loan has been availed? Self Financed

Dont Know/Cant Say 0

Loan Availed

0 0

Term Loan Outstanding as on 31-03-2011? Rs. ___________________________________________________________ Working Capital Loan Sanctioned as on 31-03-2011? Rs. _____________________________________________________________ Amount of Subsidy Availed from Government, if any? Capital Rs. ____________________ Gen Set Rs. ____________________

Status on Term Loan? Regular 0 In Default 0 N.A.

Working Capital Loan Availed as on 31-03-2011? Rs. _____________________________________________________________ Freight Rs. ____________________ Any other Rs. _________________ _________________________________ Yes 0 No

Financial Assistance availed from the state in the form of Interest-Free Loan

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EMPLOYMENT GENERATION
Details Direct (on the rolls of unit) Indirect (Through Outsourcing/Contract Labour), etc Total Employment Generated Male Female Total

TAX REGISTRATION DETAILS


TIN PAN EXCISE CST Service Tax Any Other

ENERGY SOURCING DETAILS


Connected for Electricity Supply with: UHBVN Do you have any power back-up facilities? Yes 0 No

0 DHBVN 0

No Connection 0

0
If Yes, Capacity of Gen-set Installed? (in KVA) _________________ Type of Fuel? Diesel 0 Yes 0 Installed Capacity _________________________________ __________________________________ No 0 Gas 0 Others (Pl. Specify_____________) Dont Know/Cant Say

Sanctioned Load( in KVA): _____________________________ Connected Load: (in KVA): _______________________________ Any preference for natural gas linkage?

PRODUCTS MANUFACTURED/SERVICES OFFERED AS ON 31.03.2011


3. Items/Products Manufactured/Service i). ______________________________________________________ ii).______________________________________________________ Average Selling Rate (in Rs.) _____________________________________________ _____________________________________________

CAPITAL INVESTMENT
Any expansion done in last 3 Years? Yes 0
Cumulative till 2007-08

No 0

If Yes, Yr. of Expansion: ________, Increase in Capacity (in %):_______ Rs. ____________________________________________________ ____________________________________________________ ____________________________________________________
Phase-I 2009-10 2010-11 2008-09 Expansion 2009-10 2010-11 Cumulative 2010-11

Initial Capital Investment(on Machinery & Equipment)


Details of Capital Investment made as per Original Book Value 2008-09

Land Building Machinery & Equipment Others TOTAL Category of the unit (Please ) Micro 0 Small

Medium

Large

NEED & PLANS FOR EXPANSION


Any Need & Plans for Expansion? If Yes, would you like to be allotted land in a Developed Industrial Estate? Yes 0 No 0 Yes 0 No 0 Dont Know/Cant Say 0 If Yes, How much land (in sq. mtr): ______________________________ Possible Locations: _________________________________________________ 2009-10 2010-11

TURNOVER & CAPACITY


Financial Year Value of Turn Over (in Rs.) Value of Exports, if any (in Rs.) Installed Capacity/Value of Services Capacity Utilization (%) Profit/Loss Status Do you have any other company apart from this one? (Any Sister Concern/Subsidiaries) 2008-09

Profit Making 0 Yes 0 No 0

Incurring Loss 0 If Yes, No of Companies ___________________________________

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