E-MARKETING (UGB321)

SEGi College kota Damansara

Individual Paper

STUDENTS NAME:

Sow Aissatou

STUDENT REGISTRATION NUMBER:

089062333

MODULE LEADER:

ALAN CHARLESWOR

1.0 Introduction.
The purpose of this report is to advise Puteri on how to do online marketing and how to make profit in her new business.

2.0 Online marketing Objectives

Brand Development Revenue Generation Customer service 50% 30% 20%

In a short resume brand development is the most important factor that a new comer to an online business need to focus more. The marketer has to let people know your brand first before purchasing it. Focusing on the Brand awareness should be the first thing Puteri should focus on.

Then from there she could thing of revenue generation which will help her strategize how to make profit in her new business. And the last objective should be customer service why customer service because the issues that the online customers face when purchasing a product, sometime they want purchase but the website is having some technical problem if the online customer service are they to answer to the problem it make them have more.

2.1 Buyer behavior Model AIDA

Online Marketing objectives

Brand development

Buying behavior Model of stages

Attention , I, D

Strategies used

Getting started online Website development B2Conline presence Online advertisement Social media

Revenue generation Customer service

Action Desire

Online advertising Website development Permission Social media

AIDA model strategy has been long used by companies and individual who as small and big businesses. The model help gain competitive advantage. AIDA model of strategy will be suitable

for Puteri to use in her online marketing so it could enable her to satisfy her online objectives which are brand development, revenue generation and customer service.

3.1 Attention
First of all, Puteri has to make sure that he gets the maximum attention from his target customer. She has to make sure that, her web is well design so then she could get the maximum attention need to get to the next stage. Online user attention is a vital thing to do. They are thousand of competitors online doing the same jewellery and same design she is making. She has to understand that nothing is unique about her products; because those jewellery she is describing are not new in the market. The uniqueness of it will depend on the price and the quality she will give to her jewellery. To get it customer attention she must fulfilling the needs trough offering goods products and with a reasonable price, because Puti business is just starting it will be even advisable to her to link her website to a existing website which have been successful this last three years.

3.2 Interest
. This

is where to create an interest in a product the marketer must demonstrate, the advantage

and benefit of the product for ex .in the case of Puteri the benefit is how the attribute can help the business.

3.3 Desire
This is where the consumers will move from how it can benefit all, to how it benefits her in person.

3.4 Action
Usually this is where they will purchase the product. This the last action an online customer will do befor receiving the product.

3.0 Getting started online

3.1 Domain name
A domain name is a number of series giving by the internet corporation to locate an entity on the internet. First impression can be vital; to get your targeted customer attention getting a good name to your business is the first thing you could think off. A Good domain name can influence how a potential customer can notice the organization. In Puteri case the Domain name the consultant fund suitable for her online jewellery instead of Puteris pearl jewellery is Puteri Pearlparfect.net. The reasons of choosing that Name for the business are because of the typed of business and the product she is required to sale on line. Puteris because of her name, pearlparffect because of the Range of theme jewellery she requiring to sale on line, net because the consultant is advising putrid to do an online networking business with her jewellery, so then not only Malaysian will access it the all word could access and buy her product with ought restriction.

3.2 Promoting offline

Promoting the website offline is to drive the necessary volumes of traffic to a website. Since Puteri has a different type of jewellery it will be advisable that she do offline promotions which will help people to know more about the products she is selling and all. She could even try to set up a mini site on her own domain name for her traditional jewellery which may probably do well in the domain name.

It adverse to Puteri to use offline promoting to develop her them jewellery by using a business card which she will distribute to her customers whenever they come to the shop. Product packaging which include label and cartoons is advisable too. And also Stationeries will enable Puteri development her product which will lead to revenue generation.

3.3 Outsource task

List of companies
Applied business system

Services

Fees

Contacts

Advantage Systems Network systems, connectivity, networking & data cabling services

03 7803 3166

Basis Bay

Outsourcing & managed services

03 7620 6250

CNT Solution

IT Solutions

03 6274 0346

These companies listed above are dedicated IT Companies to helping individuals and businesses of all sizes, which require a professional presence on the Internet, with the unique design or redesign of their website or application. Its advisable that Puteri use one these It companies for

her outsourcing because By using one of these companies Puteri will have the best website design which will attract the targeted customers.

3.4 Website analytic and E-metrics

It advisable to Puteri to use the digital footprint to glean data from her potential customers, because this will help her know how many visitor her website get and who are the customer who will leave their footprint on the website when leaving. E-metrics is perfect example on how IT companies and marketers work together in order to be successful, with ought marketers to input the tetchiness do not know which data to collect. Because its not all data are relevant some are useless to the company. Thought it is to collect with ought IT companies help the marketer has no way of implementing the technology to gather the data that they can then turn into valuable marketing intelligence.

Methods of promoting websites offline Online marketing objectives List to do

Give out business card to the clients coming to the stores to purchase. Giving away some things for free this will tell

Brand development

about the online products. Create product packaging showing your online markets. Doing promotion to the offline marketer by giving those items telling about the online

business.

3.5 Online credibility The online credibility is base on what you put on your website. In the real world, customer uses all their senses to judge a product, but on line they are limited. Limited in a sense where they cant torch , they cant try and even they cant smell the product one is selling. The only thing which could help them is what they see which will be the words and image that make the web presence appear. In the intangible word o business, you are your website this mean that in the internet business, your organization is judge by what they see on the screen of the computer. If your website is bad then your company will be seen badly by your customer.

5.0 Website development

The Importance of website development is to recognize the fact that, the online advertisement depends on the website itself. Their others aspect of the online marketing which depends on the website, also the website is not only the page that the consumer could see, its also contain others important things for example products information, it also concentrate on presentation , usability and navigation.

If the main idea of website development is to address the issue of developing a useful web presence, as a consultant is vital to first to consider what constitute a good website; Ease to use, aesthetic design, processing speed, security, these are some good example that a good website could contain. The basic thing that Puteri should know in developing a website is that the website address should start with www, so when Puteri want to develop her own she has to think of www. Then the second comes to what the objective of the website. Thirdly, who are the website visitors which bring us to the target market? Then finally, why are they visiting the website. By doing so the website development process will so fast and so clear t to your audience and your organization itself. The first page of the website is called the home page or front page this page is most valuable real estate that the marketer own in the web. It content and presentation will determine whether or not a surfer might become a customer. The presentation is an excellent maxim to follow when developing a website, but always keep it simple. Simple because of what some writer has figured out. According to them the most use website was Microsoft, Yahoo and Google. These entire three website as a common thing which is simple, simple in way that customer could easily remember they names. More especially they meet the needs of the user which is simple. This could useful information for Puteri to know so then she could fulfill her online objective. These are the following issues that puteris pearl jewellery could avoid when presenting a website to it visitors. Before the development of broadband people could wait 8 second before a web page to open but nowadays the widespread availability of broadband has reduced this waiting time. Web users are very impatient heavy technology site download slowly, and simple ones quickly.

Puteris Pearl jewellery should try to simplify things in her webpage, when people visit the web page they wont spend less than 8 second if they want open and see her product categories she has in her web page the web wont slow down. Putri should think of putting more information and more details on her web page which will help describe the product she is selling. More interesting picture of her niche and theme jewellery is advisable has picture in her web page.

5.1 Content Development

Knowing the contents of a web page is very important as beginner like Putri. Because if the primary motive of visiting a website is search for information , then that information must not be only of a high quality but presented in a acceptable way. Though people continue ignoring the importance of the content development its important that Putri to hire someone who takes care of the contents of the web page. It is advisable for Putri to fund someone very good in developing contents of her website, so then information will be updated regularly. For example when there is discount the person will make sure he or she will put it in the webpage where everyone could see. This could help Putri to have the solution of her customer needs, what information her customer expect to help meet that needs, how does her target market expect the information to be presented and finally, how does the information gained could be develop in a best way.

6.0 The B2C online presence

Online retailer can be divided into three main categories which are; Pure play, brick and licks and niche operator. But in Puteris case its advice that she use pure play, Brick and licks and niche Operators. The reason behind it is because of the type of business she want do.

Pure play, this first category could be useful for Puteri them jewellery in trading them online only it will be easy for customers who want purchase online only. By using this she has to make sure the site main focus is on the jewellery she putting in and nothing else. This second category will enable Puteri to sell well both offline bricks and online clicks. Even though, the online sales are important to Puteri in instant. But the website also plays a major role in the sales because it leads to a generator for the bricks element of the business. The third category is Niche Operators, it is mostly used by any individual may have or may not have a physical shop but want concentrate only on the niche market. Puteri could use this category for her niche product. This could help her niche product to develop and also generation of customer.

6.1 Retail website

Customer type

Intention

Direct purchase Search and deliberation visits

This type of customer is ready to purchase This type of customer is searching not only the product but also the price and availability, and term and conditions and credibility of the website.

Knowledge building visits

This type of customer is engage in exploratory

browsing that may lead to purchase in the future Hedonic browsing visits This type of customer browse for electronic window shopping

All these four visitor are important for Puteri by using retail website as part of her website, it may lead to product development, because by only visiting one day customer that customer may decide to tell someone about the website who may like the things there and decide to buy it which may lead to revenue generation too.

6.2 Fulfillment
Stock control One of the greater advantage of selling online is that customer do not expect to carry the good out of the shop with them. So Puteri do not have to physically hold them in stock, therefore, if a product has a short lead term next day delivery is reasonable. She may have the product order by the customer or do not have it, but still get it by make it. Shipping cost In B2C environment its a common practice for the customer pay for both actual shipping cost and handling. For example in the United Kingdom the term posting and packaging an accepted term to describe cost. Puteri should consider free delivery for her customer since she is new in the business and the most important thing now is to develop her products everywhere so then she could generate revenue in the future.

Outbound logistics After a order of a product has been source and packaged, delivery to the customer have be arrange. The cost is not supposed to be an issue to Puteri because it has been paid by the customer trough the price of the jewellery. The question Puteri should been asking is how would the customer take possession of the product ordered and where will she get it. Returns Puteri consider customer who want to return the goods to her, because the quantity of potential return will depends on both her and the product. She should think of policies on regarding to that so then in case of returns she will know what to do. For example she can think of changing goods when there are not good, by giving a new one to the potential customer. She can also refuse to change goods when simply the customer does not like it and want refund.

7.0 Search engine optimization (SEO)

Search engine optimization seeks satisfy it users needs by presenting them a websites which have contents that marches their search. To apply it the marketer matches the term used in the search with content of webpage by using a complex procedures. The objective behind it is to help Puteri by making sure that her webpage is develop in such a way that she score highly in the SE procedures. Trough search engine optimization, Puteri will have a website that attract suitable customer for her products by giving them a valid product which matches with what they see in the webpage, it will also help her website to be attractive to the targeted customers by making your website very easy to access and finally it help in providing service to the customer searcher. By using SEO the potential customer will valid the website which will help the brand developing which is the first objective of the online marketing then they will trust the Product which will

make them buy it and bring the second objective revenue generation fulfilled and even more try to contact the number on the webpage of Puteris and then she will be there to serve them as part. Which is the last objective also fulfilled.

8.0 Online Advertising

The type of advertisement the searcher will advise to Puteri is Pay per click (ppc) this type od advertisement is payed only when the customer buy a product from the marketer then the marketer will pay the advisement company. This is the suitable kind of advertisement for Puteri because she is very new in the market and does not have money to pay other type of advertisement.

8.1 Where to advertise

Social media sites Facebook, tweeter, my space are very important examples of social network where Puteri may think of advertising her market. She should open a email in three of these social networking and displace her product because this are most frequent social network used by people around the world and the most popular one. By doing so, she will get customers and spend less money in advertising. Search engine result This website consist of contextually accurate in that ads by the customer key words will bring him to the website needed or have it. Which could really help Puteris in product development whereby if someone type earring jewellery let Puteris website appear among the competitive. Then that person can decide to choose Putris website to check and see if she can fund what she is looking for; which is product development which may probably lead to revenue generation.

Community website This type of website may help Puteri is advertising because; different ideas are put in to get the contents of the webpage. As they say two ideas are better than one Email Message can help in advertising, Puteri can try to get information of her offline customers and send them email about her online marketing. In the message she may decide to send a link where she will be asking them permission and telling them the purpose of the message, if they want see the items then let the click the link if they are not interested let them ignore. These will make thing s easy the people who will click on the link will be curious in the beginning but if their get to see the items they may change their mind. All these stuff can help a online marketer beginner to develop her product and generate revenue.

9.0 Permission Marketing

9.1 Newsletters and RSS FEES
Newsletter and RSS FEEDS are aspect of permission marketing. These two uses different technology but the serve for the same propose. Newsletter is a hyperlink that can take the reader to a web page, video or audio link that bring the clarity of the original message. Where RSS is standing for either RDF site summary, Rich site summary or really simple syndication depending on choice, this a format for syndication web contents such as news, events listings news stories, headlines project updates. Puteri could use one of those use both above for her online permission marketing.

9.2 Personalization
Personalization refer to the service that Puteri will offer to her online customers not the product. So she may try to make her product on her image or image of her culture that will make it personalize. Relation building Revenue generation Personalization customization Service Product

10.0 Conclusion