COMPETITOR ANALYSIS The hospitals after assessment were graded on the basis of the following criterions to analyze the

competition status for the proposed hospital

Criteria for Competitor analysis

Criterion Availability of reputed physicians

Grading criteria The hospital has full time/part time clinicians in various specialties and with capability to attract patients to the hospital The hospital has state of art Neuro, Ortho, Cardiac, comprehensive Gastro Sciences & Neonatology specialties with capability to perform complicated procedures and surgeries

Availability of proposed Key super specialties

Infrastructure and facilities

The hospital has excellent infrastructure and state of art diagnostic and intensive care facilities The hospital is well known to the general public of Ranchi

Ability to attract patients from far away areas

Cost of services Grading system *** Highest ** Middle * Lowest

The services offered by the hospital are within affordable limits

Competition parameters Ability to Name of the Hospital Availability of reputed physician Availability of proposed Key specialties Infrastructur e and facilities attract patients from far away areas Private & Trust Hospital ** (Mainly due to affordability factor) *** Affordab le rates of services Total Total Competition status Remarks

Nagarmal Seva Sadan

***

***

***

**

Fairly competitive

Abdul Razzaque Apollo Hospital

***

***

***

***

Very Competitive

Guru Nanak Hospital

***

***

**

** (Mainly due to affordability factor)

***

**

Fairly competitive

Infrastructure not up to the mark. Poor in terms of cleanliness and professionalism All proposed specilities and services are available. Strong Marketing strategy Infrastructure not up to the mark. Poor in terms of cleanliness and professionalism

Competition parameters Ability to Name of the Hospital Availability of reputed physician Availability of proposed Key specialties Infrastructur e and facilities attract patients from far away areas Alam Hospital & Research Centre Pvt. Ltd. *** ** (not in terms of mother & child but good with respect to general surgery & MIS) Also including comprehensive cardiac care in association with Fortis Healthcare ** (Only mother & child focused presently catering only child care) ** ** ** ** ** Fairly Competitive Hospital not focused on Mother & Child care. Though have a good reputation in the region (famous for pancreatic surgery) Affordab le rates of services Total Total Competition status Remarks

Rani Children Hospital

***

***

***

**

**

Fairly Competitive

Hospital only focused on mother & Child care.

Dev Kamal Hospital

**

**

**

**

**

Fairly Competitive

Relatively new Hospital famous for plastic surgery

Competition parameters Ability to Name of the Hospital Availability of reputed physician Availability of proposed Key specialties Infrastructur e and facilities attract patients from far away areas Raj Hospital & Research Centre ** *** ** (coming up with a new Tertiary care setup) ** ** ** Fairly Competitive Old hospital which have expanded over time. Lack nephrology care. Does not concentrate much on Mother & child care Recently commissioned hospital Reputed Hospital for Mother & Child care The only Government setup providing comprehensive treatment and diagnostic facilities under one roof. However, this Hospital will not be competing with the Affordab le rates of services Total Total Competition status Remarks

Orchid Medical Centre Hill view (MCH) Hospital

**

***

***

**

**

**

Fairly Competitive Fairly Competitive

**

**

**

***

***

**

Rajendra Institute of Medical Sciences (RIMS)

***

***

**

Government Hospital **

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**

Fairly competitive

Competition parameters Ability to Name of the Hospital Availability of reputed physician Availability of proposed Key specialties Infrastructur e and facilities attract patients from far away areas proposed Hospital as it is a Public facility. Services and amenities are not of high quality with respect to infrastructure, customer care and hygiene. Affordab le rates of services Total Total Competition status Remarks