Hologram provides measure to authenticate, identify and arrest counterfeits to curb illegal mining

Presented by: Chander S Jeena

Hologram Manufacturers Association of India

Presentation flow
Introduction - HOMAI Illegal mining how it started Modus Operandi / Problem

Recommendation by Govt / Current status Current usage by some States

Why hologram have been used Conclusion

HOMAI - Introduction
Hologram Manufacturers Association of India, formed in 1998 is World 2nd and Asias only association representing holography We are allied with IHMA (International Hologram Manufacturers Association). More than 130 leading global companies are part of our association, design, produce & manufacture high security anti-counterfeiting solutions under strict code of conduct of HOMAI & IHMA. We as a responsible association actively participate & working with Counterfeit Intelligence Bureau (CIB), UK and Interpol and all HOMAI member register their hologram with CIB

In India more than 10,000 brands use our high end security products to fight against counterfeiting.

Holograms providing authentication, identification and arresting counterfeit

Illegal mining how it started

Iron Ore Monthly Price - US Dollars per Metric Ton 192.05 172.05 US Dollars per metric ton 152.05 132.05 112.05 92.05 72.05 52.05 32.05 12.05

Price increase more than 150 times

Rising global iron-ore prices driven by demand Text Text

Apr-02 Aug-02 Dec-02 Apr-03 Aug-03 Dec-03 Apr-04 Aug-04 Dec-04 Apr-05 Aug-05 Dec-05 Apr-06 Aug-06 Dec-06 Apr-07 Aug-07 Dec-07 Apr-08 Aug-08 Dec-08 Apr-09 Aug-09 Dec-09 Apr-10 Aug-10 Dec-10 Apr-11 Aug-11 Dec-11

Source: indexmondi.com

Holograms providing authentication, identification and arresting counterfeit

Modus operandi
Illegal miners started misuing / faking bulk permits and trip sheets

Need of solution
Differentiate between fake and genuine document And difficult to copy & tampering

With these fake permits illegal miners do the lethal excavation resulting loss of revenue

Miners exported illegally with faking Text shipping bill / Text without these bills

Holograms providing authentication, identification and arresting counterfeit

Steps recommended by Centre

To curb this problem, Centre suggested to start the process of registration of end users, use of satellite imagery to track down illegal mining, hologrammarking of transport permit, etc.

Current situation
Five States, Uttar Pradesh, Jharkhand, Gujarat, Karnataka and Orissa have reported to have started use of hologram in their transport permits
Source: PIB

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Holograms providing authentication, identification and arresting counterfeit

How they are using

Step 1
Director of Mines and Geology procures the High Security Holograms from the reputed hologram manufactures which are produced in high security environment. Each hologram carries various security features including numbering to track and trace. The Director of Mines and Geology has a centralized system to issue the Holograms from his office Based on the need, the Deputy Directors/Senior Geologists from the respective States placed their requirement of Holograms to the Director of Mines and Geology who in turn issue the Holograms after receipt of signature of receiving official. A stock issuing register is maintained in the concerned section in the Office of the Director of Mines and Geology.

Step 2
Step 3 Step 4 Step 5

The Deputy Directors the receiver of Holograms has to maintain a stock register by entering the Hologram Serial Number, date of issue, etc. and he Text finally issues to the Stock Yard owner.

Text

The Stock Yard owners responsibility begins here by accurately using in dispatches and maintaining records.

Holograms providing authentication, identification and arresting counterfeit

Why hologram has been used

1. Provide multi-layered security features

Level 3 (Forensic features) Level 2 (Covert features, hidden information)
Level 1 Text (Overt features, Text visual authentication)

Conforms to the level of security features for authentication suggested by INTERPOL

Holograms providing authentication, identification and arresting counterfeit

Why hologram has been used 2. Provide convenience of Authentication

Security level Level Hologram features Assisting / Inspection level When the secured document will be viewed by officers at various points during inspection When the secured document will be subject to inspection by senior officials When the secured document is subject to forensic examination / in case of fraud

1 2 3

OVERT

Level

COVERT /

Level

FORENSIC

Holograms providing authentication, identification and arresting counterfeit

Why hologram has been used 3. Other benefits

Proven track record in deterring counterfeiters

Provide tamper evident solution Easy to recognize / difficult to get copied

Easy to verify (visually and by machine)

Easy to apply and incorporate It has been used because industry is doing continuous R&D

Holograms providing authentication, identification and arresting counterfeit

Conclusion
The USP of security hologram is that it carries overt, covert and forensic security features which make its an optimal solution for identification & authentication. That is the reason it has been used by more than 100 Bank authorities in 150 bank denomination, passports, visa etc. In India more than 19 States Excise Department, all Electoral Department, Pharma & Automobile sector are using it as an tools to authenticate. No reason why it cannot be taken up as an industry initiative against counterfeit. Our industry would be happy to co-ordinate with Government or officials to brief more about this technology & solutions.

Holograms providing authentication, identification and arresting counterfeit

Thank You
For more information, please contact
HOMAI at info@homai.org

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