PRESS RELEASE

RE'FLEKT GMBH ADVANCES THE MARKET FOR AUGMENTED REALITY

The spin-off of the Kreativagentur Thomas offers a holistic approach ranging from R&D, consulting and production over to sales of AR-solutions. Munich, 02.07.2012: The Kreativagentur Thomas GmbH is among Europe's leading Augmented-Reality agencies. With its spin-off RE'FLEKT GmbH, the Gnzburg based agency has created the basis for shaping the growing market for Augmented Reality in a professional and future-oriented way. This approach is based on stated proficiency, efficient and successful cooperations as well as the intensive study of society, future- and applied research in the integrated R&D lab. Empowered by this set-up, RE'FLEKT will develop holistic solutions for the whole AR value chain: From consultancy over design and implementation to sales and marketing. Marketing and industrial customers thereby will profit from both economical standardized products as well as tailor-made solutions. The newly formed company based in Munich has a European network with sales offices in Hamburg, Paris, London and Liverpool. A highly trained staff delivers years of experience, know-how and references right from the start. Furthermore, the management of RE'FLEKT stands for excellence: In charge of the company as managing partners are three industry experts: Kai Thomas, Michael Reiser and Wolfgang Stelzle. Together, they embody long-standing experience in agency leadership, international management as well as research and development. The company is backed by Prinovis Ltd & Co. KG, an enterprise of the corporations Bertelsmann and Axel Springer. This joint venture is Prinovis' consistent development of the print service value chain. The strategic partner supports RE'FLEKT with personnel, commercial and structural resources. In order to focus the capacity of the company on the influential application of new technologies, RE'FLEKT was already able to gain partners in the field of research. These include Stuttgart Media University (HdM), Humbold Media Business School in Berlin as

well as the Humboldt University of Berlin. "Augmented Reality disposes an extreme power to innovate, which delivers high market potential for both industry and marketing", explains Kai C. Thomas, one of the partners of RE'FLEKT. "Through the establishment of RE'FLEKT, we will be able to provide an even better response to customer needs. Backed by our R&D department, we will always be the deciding step ahead of the present and by influencing the market proactively, RE'FLEKT will create tangible competitive advantages for your customers."

COMPANY PROFILE The Munich based RE'FLEKT GmbH was founded in June of 2012. As a corporate spin-off of Kreativagentur Thomas - and thus of one of the leading Augmented Reality agencies of Europe - the RE'FLEKT GmbH belongs to the most esteemed providers on the AR market. In close cooperation with renowned experts and universities, RE'FLEKT pursues genuine state-of-the-art AR research and development. Customers benefit from this competence starting from consulting over strategic concepts to development of individual as well as standardized AR solutions. RE'FLEKT employs 15 industry professionals at its Munich headquarters. Sales offices in Gnzburg, Hamburg, Paris, London and Liverpool serve the wider European market. The joint venture is backed by holding and consulting companies of the directors Kai Thomas, Michael Reiser and Wolfgang Stelzle plus a minority investment of Prinovis Ltd. & Co. KG, a enterprise of corporations Bertelsmann and Axel Springer.

KONTAKT
Kai Christian Thomas CEO & Founder M.A. (Communication Management), Dipl. Industrial Designer Mies-van-der-Rohe-Str. 04 80807 Munich, Germany Telefon: Mobil: eMail: Web: +49 (0) 89 189 174 - 330 +49 (0) 151.194 665 57 kth@re-flekt.com www.re-flekt.com

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