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December"1 ,"2011 "

% % Emiliya%Radeva % December"1 ,"2011 " " DomaVita!Co. ! 120!Boylston!Street ! Boston,!MA!02116

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DomaVita!Co. ! 120!Boylston!Street ! Boston,!MA!02116 !

555.888.777 !

Ms."Gretchen"Reynolds " Reporter " The"New"York"Times 620"Eighth"Avenue " New"York," NY"10018

Dear"Ms."Reynolds: "

In"2010 , " thirty K four "percent" of"the"U.S." adult"population"was "obese"and"the"numbers"are"growing"

steadily ." In"addition"to"making"exercise"more"difficult"on"its"own,"obesity"is"also"a"direct" cause"of "high K

risk"health"problems"su ch"as"diabetes,"hypertension,"and"heart"disease." To"avoid"chronic"illness,"

morbidly"obese"p atients " need "a" fundamental"chang

e"in"their"day K to K day"behavior." DomaVita"is"the"first"

home K based" therapeutic" program"designed"to"help"

these "patients"improve"their"health"by"providing"

them"with"the"support"of"trained"coaches. "

I" am"confident"that"you "will"be"interested"in"this"topic"since" the"program"that"we"are"about"to"launch"i s"

going"to"change"the"lives"of"more"than"10"million"obese"America ns."Y ou"have"been"writing"about"health"

and"fitness"for"more"than"a"decade"now ,"and"f rom"reading" your"article" “ Staying"Trim"When"Fat"Runs"in"

the"Family ” ,"I"can"tell"that"you"are"an"expert"in"the"field"and" that"you"are"devoted"to" helping" overweight"

people "fi nd"the " way"to" healthy"and"fulfilling"lives . "

Developed "by" f ounder" and"CEO,"J im"Conley,"DomaVita"is"a

"home K based" therapeutic" program" that"assists"

obese"people" reduce "their"weight"to" avoid"chronic"illness ." The"program"starts"from"home"where" these "

people" feel"most" secure"and" comfortable"working"out." Throughout"the"program , " DomaVita"m embers"

are" guided"by" a" personal "coach" who" trains"them" in"the"areas"of"exercising"and"nutrition." The"program"is"

structured" based"on" every" member ’ s "needs" and"current" health"condi tion . "DomaVita"is"about"to"launc h"in"

February"2012 "with"memberships" completely"covered"by"health"insur ance"providers . "

Jim"Conley"and"I"will"be"in"New"York"next" week" and"we"would"like"to"meet"with" you"to" share" our"

research." I"will"call"you"next"Monday ," December"5, " to" see"if"you" are" available"for"a"brief"meeting" on"

Wednesday,"December"7 ." Thank"you"in"advance"for"your" time . "

Regards, "

Emiliya"Radeva " Marketing"Manager " DomaVita"Co. "

" DomaVita!Co. ! 120!Boylston!Street ! Boston,!MA!02116 ! 555.888.777 ! " ! For!Immediate!Release ! !
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DomaVita!Co. !
120!Boylston!Street !
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DomaVita!Co. !
(555)!888 J 7777 !
radeva@domavita.com !
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DomaVita! Announces!New! Therapeutic !Program !That!Treats!Morbid!Obesity !
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CAMBRIDGE,"Mass. "( January "5 ,"2012 ) — Today" DomaVita"announce s "the"first"home K based"therapeutic"
program" that"can "change"the"lives"of" more"than" ten"million"morbidly"obese"adults"in"the"US."These"are"
people"who"are"at"high"health"risk"and"need"a"substantial"change"in"their"daily"h abits"to"avoid"chroni c"
disease." DomaVita"is"designed"to"overcome"resistance"to"exercising"through"a"coaching"model "that"has"
been"endorsed"by" health"and"fitness"associations. "
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With"DomaVita," obese" p eople "can " finally"get "a"step K by K step"solutio n"to"their"health"problem, ” "says "Jim"

Conley,"Founder"and"CEO"of"DomaVita"Co." “ DomaVita"is"not"your"typical" fitness"center ,"it"is"not"a"rapid"

weight"loss" diet "either."DomaVita "is"a"comprehensive" program"that" helps"you"reach" your "healthy"weight"

and" improves"your"overall"health"condition . "T his"is"good"news"for"the"millions"of"Americans"who"struggle"

with"obesity"and"its"serious"consequences"and"for"their"doctors"who"care"for"them. ” "

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Designed!for!the!morbidly!obese !

DomaVita "starts"from"home"where"people"with"excessive"weight"feel"more"secure"and"comfortable "

working"out." Throughout"the"p rogram"members"are"guided"by"a "personal"coach" with"expertise" in"the"

are as"of"exercise "and"nutrition."The"program"is"structured" based"on"every "member ’ s " current"health"

condition"and"medical"necessity . " By"offering "privacy,"personal"attention,"support"and"medical" expertise,"

DomaVita"helps"participants"overcome"the"emotional"barrier"to"exercising. "

Availability !

DomaVita" memberships" are "available"beg inning"on" Monday,"February"6 ,"2012 "and"are" completely"

covered "by" member ’ s" health "insurance ."Prospective"enrollees"should" talk"to"their" physicians " since"they"

can" refer"them"to"participate"in" DomaVita ."To"see"if"they"are"eligible "for" membership ,"people "can"fill"out"

a"pre K qualifying"survey"at" www.domavita.com . "

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" DomaVita!Co. ! 120!Boylston!Street ! Boston,!MA!02116 ! 555.888.777 ! Backgrounder !! ! ! ! !

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DomaVita!Co. ! 120!Boylston!Street ! Boston,!MA!02116 !

555.888.777 !

Backgrounder !! ! ! ! ! ! ! Contact: " Emiliya!Radeva ! ! ! !
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Marketing!Manager !
DomaVita!Co. !
(555)!888 J 7777 !
radeva@domavita.com !
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DomaVita !

In"2010,"about"thirty K four "percent "of"the"adult"U.S."population"was"obese"and"the"numbers"are"climbing"

steadily." Obesity"is"associated"with"significantly"increased"risk"of"more"than"20 "chronic"diseases"and"

health"conditions"that"cause"devastating"consequences"and"increased"mortality."In"addition"to"making"

exercise"more"difficult"on"its"own,"obesity"is"also"linked"to"depression,"further"adding"to" the"challenges"

of"staying"fit"and"healthy ,"as"those"with"depression"typically"find"it"more"difficult"to"f ind"the"motivation"

to"exercise. "

Doctors" have"find"out "that"a "combina tion"of"calorie"restriction"and"exercise" is "more"effective" in"fighting"

obesity" than"either"one"alone." But," because"of"their"size,"overweight"people"are" often" embarrassed"to"go"

the"gym"and"need"support"to"overcome"this"emotional"barrier. " S ticking"to"a"weight"reduction"program"is"

difficult" for"them" and"requires"the "support" from"people"around"them . "

 

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Population !

In"2010, "thirty K four"percent"of"US"adults"are"obese,"and"it"is"expected"that"the"percentage"will"rise"to"

fifty"percent"by"2030."The"prevalence"of"overweight"and"obesity"has"risen"consistently"among"every"

population" group"in"the"United"States."Adult"population"is"becoming"obese"and"overweight"at"a"quicker"

rate"than"the"child"population ,"with" adults"between"40 K 59"years"of"age" being"the" age"g roup"most"likely"

to"be"obese. " Because"of"their"physical"and"emotional"state,"ob ese"people"tend"to"lead"sedentary"lives"

that"are"oriented"around"the"home."Most"of"them"prefer"to"work"out"from"home"because"they"don ’ t"feel"

like"they"belong"in"a"gym."Going"to"the"gym"and"seeing"other"fit"people"makes" them"feel"ashamed"and"

insecure. "

DomaVita ’ s!Mission !

DomaVita ’ s"mission"is"to" help "obese"people"get"back"on"th eir"feet"and"enjoy"healthy"and"fulfilling"lives . "

By"providing"members"with"privacy,"personal"attention,"support"and"medical"expertise,"DomaVita"is"

committed"to"help"them"overcome"t he"knowledge"gap"and"the"emotional"barrier"to"exercising. "

The!Program !

DomaVita"is"a" therapeutic "program"specifically "designed"to"work"for"morbidly"obese"people."

Participation "starts"from"home"where"people"with"excessive"weight"feel"more"secure"and" comfortable "

working"out." Throughout"the"p rogram"members"are"guided"by"a "personal"coach" with"expertise" in"the"

are as"of"exercise"and"nutrition ." By"offering"privacy,"personal"attention,"support"and"medical"expertise,"

DomaVita"helps"participants"overcome"the"e motional"barrier"to"exercising. "

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Availability !

DomaVita"memberships"are"available"beginning"on"Monday,"February"6 ,"2012 ."Program"enrollment" fee"

is"completely"covered"by" major" health"insurance "providers ." Prospective" members"should"talk"to"their"

physicians"since"they"can"refer"them"to"participate"in"DomaVita." Obese"patients "can"fill"out"a"pre K

qualifying"survey"at"www.domavita.com" t o"see"if"they"are"eligible"for"membership. "

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About!DomaVita !

DomaVita"Co."was"founded"in"No vember"2011"by"James"Conley."Privately"held,"the"company"is"based"in"

Boston,"Massachusetts. "

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