Press

Kit Materials Submitted for the course Writing for Marketing Communications, Emerson College

Emiliya Radeva

DomaVita Co. 120 Boylston Street Boston, MA 02116 555.888.777

December 1, 2011 Ms. Gretchen Reynolds Reporter The New York Times 620 Eighth Avenue New York, NY 10018 Dear Ms. Reynolds: In 2010, thirty-four percent of the U.S. adult population was obese and the numbers are growing steadily. In addition to making exercise more difficult on its own, obesity is also a direct cause of high- risk health problems such as diabetes, hypertension, and heart disease. To avoid chronic illness, morbidly obese patients need a fundamental change in their day-to-day behavior. DomaVita is the first home-based therapeutic program designed to help these patients improve their health by providing them with the support of trained coaches. I am confident that you will be interested in this topic since the program that we are about to launch is going to change the lives of more than 10 million obese Americans. You have been writing about health and fitness for more than a decade now, and from reading your article Staying Trim When Fat Runs in the Family, I can tell that you are an expert in the field and that you are devoted to helping overweight people find the way to healthy and fulfilling lives.

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 Developed by founder and CEO, Jim Conley, DomaVita is a home-based therapeutic program that assists obese people reduce their weight to avoid chronic illness. The program starts from home where these people feel most secure and comfortable working out. Throughout the program, DomaVita members are guided by a personal coach who trains them in the areas of exercising and nutrition. The program is structured based on every members needs and current health condition. DomaVita is about to launch in February 2012 with memberships completely covered by health insurance providers. Jim Conley and I will be in New York next week and we would like to meet with you to share our research. I will call you next Monday, December 5, to see if you are available for a brief meeting on Wednesday, December 7. Thank you in advance for your time. Regards, Emiliya Radeva Marketing Manager DomaVita Co.

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DomaVita Co. 120 Boylston Street Boston, MA 02116 555.888.777

News Release For Immediate Release Press Contact: Emiliya Radeva DomaVita Co. (555) 888-7777 radeva@domavita.com

DomaVita Announces New Therapeutic Program That Treats Morbid Obesity CAMBRIDGE, Mass. (January 5, 2012)Today DomaVita announces the first home-based therapeutic program that can change the lives of more than ten million morbidly obese adults in the US. These are people who are at high health risk and need a substantial change in their daily habits to avoid chronic disease. DomaVita is designed to overcome resistance to exercising through a coaching model that has been endorsed by health and fitness associations. With DomaVita, obese people can finally get a step-by-step solution to their health problem, says Jim Conley, Founder and CEO of DomaVita Co. DomaVita is not your typical fitness center, it is not a rapid weight loss diet either. DomaVita is a comprehensive program that helps you reach your healthy weight and improves your overall health condition. This is good news for the millions of Americans who struggle with obesity and its serious consequences and for their doctors who care for them. -more-

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 DomaVita Announces New Therapeutic Program Page 2 Designed for the morbidly obese DomaVita starts from home where people with excessive weight feel more secure and comfortable working out. Throughout the program members are guided by a personal coach with expertise in the areas of exercise and nutrition. The program is structured based on every members current health condition and medical necessity. By offering privacy, personal attention, support and medical expertise, DomaVita helps participants overcome the emotional barrier to exercising. Availability DomaVita memberships are available beginning on Monday, February 6, 2012 and are completely covered by members health insurance. Prospective enrollees should talk to their physicians since they can refer them to participate in DomaVita. To see if they are eligible for membership, people can fill out a pre-qualifying survey at www.domavita.com. ###

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DomaVita Co. 120 Boylston Street Boston, MA 02116 555.888.777

Backgrounder

Contact: Emiliya Radeva Marketing Manager DomaVita Co. (555) 888-7777 radeva@domavita.com

DomaVita
In 2010, about thirty-four percent of the adult U.S. population was obese and the numbers are climbing steadily. Obesity is associated with significantly increased risk of more than 20 chronic diseases and health conditions that cause devastating consequences and increased mortality. In addition to making exercise more difficult on its own, obesity is also linked to depression, further adding to the challenges of staying fit and healthy, as those with depression typically find it more difficult to find the motivation to exercise. Doctors have find out that a combination of calorie restriction and exercise is more effective in fighting obesity than either one alone. But, because of their size, overweight people are often embarrassed to go the gym and need support to overcome this emotional barrier. Sticking to a weight reduction program is difficult for them and requires the support from people around them. -more- 5 | P a g e

DomaVita Backgrounder Page 2 Population In 2010, thirty-four percent of US adults are obese, and it is expected that the percentage will rise to fifty percent by 2030. The prevalence of overweight and obesity has risen consistently among every population group in the United States. Adult population is becoming obese and overweight at a quicker rate than the child population, with adults between 40-59 years of age being the age group most likely to be obese. Because of their physical and emotional state, obese people tend to lead sedentary lives that are oriented around the home. Most of them prefer to work out from home because they dont feel like they belong in a gym. Going to the gym and seeing other fit people makes them feel ashamed and insecure. DomaVitas Mission DomaVitas mission is to help obese people get back on their feet and enjoy healthy and fulfilling lives. By providing members with privacy, personal attention, support and medical expertise, DomaVita is committed to help them overcome the knowledge gap and the emotional barrier to exercising. The Program DomaVita is a therapeutic program specifically designed to work for morbidly obese people. Participation starts from home where people with excessive weight feel more secure and comfortable working out. Throughout the program members are guided by a personal coach with expertise in the areas of exercise and nutrition. By offering privacy, personal attention, support and medical expertise, DomaVita helps participants overcome the emotional barrier to exercising. -more- 6 | P a g e

DomaVita Backgrounder Page 3 Availability DomaVita memberships are available beginning on Monday, February 6, 2012. Program enrollment fee is completely covered by major health insurance providers. Prospective members should talk to their physicians since they can refer them to participate in DomaVita. Obese patients can fill out a pre- qualifying survey at www.domavita.com to see if they are eligible for membership. About DomaVita DomaVita Co. was founded in November 2011 by James Conley. Privately held, the company is based in Boston, Massachusetts. ###

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