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A STUDY ON

TRAINING AND DEVELOPMENT IN JERSEY BY G.VAMSINATH REDDY 9490910024 Project Submitted in partial fulfillment of for the award of Degree OF MASTER OF BUSINESS ADMINISTRATION

NOVA COLLEGE OF ENGINEERING AND TECHNOLOGY (Affiliated to JNTU University) (KAKINADA 2010-2012)

DECLARATION
I hereby declare that the project report titled A Study on TRAINING AND DEVELOPMENT submitted by me to the department of business management, NOVACOLLEGE OF ENGINEERING AND TECHNOLOGY, is a Bonafied work under taken by me and it is not submitted to any other University or Institution for the award of any Degree/Diploma certificate on any time before. Signature of the Student Name and Address of the Student:

Date:

ACKNOWLEDGEMENT

I take this opportunity to thank Mr. K.KAMESWARAO Principal of NOVA COLLEGE OF ENGINEERING AND TECHNOLOGY, for has encouragement in doing the project work. I take this opportunity to thank Mr. B.SURESH Head of the Department of M.B.A Dept, for has encouragement in doing the project work. I would like to thank Mr. ---------------------------- faculty of for has guidance and suggestion and her kind help and motivation in completing the project. I would like to thank Mr. GVN RAMA RAO, Asst.manager HR, and Institute of Management for his valuable guidance. I also thank Ms.PRASANNA, my friend, for her guidance and cooperation in completing this project. I take the opportunity to express my deep and sincere gratitude to the management of JERSEY for their gesture of allowing me to undertake this project and its various employees who lent their hand towards the completion this study.

ABSTRACT
No industrial organization can long ignore the training and development needs of its employees without seriously inhibiting its performance. Even the most careful selection does not eliminate the need for training. Since people are not molded to specifications and rarely meet the demands of their jobs adequately. Give a man a fish and you have given him meal. Teach man to fish and you have given him a livelihood. This ancient Chinese proverb seems to describe the underlying ration ale of all training and developed programs. Four important developments, which seem to have contributed in recent years, to greater attention being given to training are as follows first, it is now beloved that training can cannot be taught second with the raid change in technology every individual needs to be own narrow functional area. He must also possess a general understanding of the tasks and culture every individual to be able to behave effectively, must be trained in interpersonal skills diverse gaffes, lifestyle and attitudes of people in other countries as well. They need to learn many things such as how to introduce on self before a foreign client, converse and negotiate, talk on telethon, and use body language and so on. To avoid the cultural shook, cross cultural orientation of employees in becoming equally important. The development of high potential workers with the support of continuous training and reading is now a day seen as a core element in the development of comparative advantage of the organizations. Catenellow and Redding observe that the recent business success of systematic management of employee training, a number of complaints have been identified in Britain which have integrated training and development in their wider business planning. A survey in canada3 reveals that 60% of business and labor leaders see education and training as either the first or second most important factor for improving international competitiveness. Organization and individuals should develop and progress simultaneously for their survival and attainment of their mutual goals. Modern management has to develop the organization through human resource development. Employee training is the important, subsystem of human resource development. Employee training is a specialized and planned function and is one of the fundamental operative functions of human resource management. A truly successful organization accomplishes its mission through development of its human resources.

INDEX
S.No:
CHAPTER-1
1.

CONTENTS
INTRODUCTION
Scope of the Study Objectives of the Study Methodology of the Study Limitations of the Study

PAGE NO.

CHAPTER-3 2. CHAPTER-2 3. 4. CHAPTER-4


1.

REVIEW OF LITERATURE INDUSTRY PROFILE COMPANY PROFILE DATA ANALYSIS AND INTERPRETATION SUGGESTION CONCLUSION BIBLIOGRAPHY QUESTIONNAIRE

CHAPTER-5
2. 3. 4. 5.

CHAPTER-1

INTRODUCTION Trained staff is the most valuable asset of an organization. So, every organization irrespective of its nature should provide training to all of its personnel in order to meet the challenges of survival and growth. The need for training arises due to the following reasons.

A) To bridge the gap between employee specifications and job and organizational requirements: An employees present specifications may not exactly meet the organization requirements irrespective of his past experience, knowledge, skills, qualifications etc. for this reason the management identifies the differences or gaps between employee specifications and job and organizational requirements. Training is required to bridge these gaps by developing and molding the employee skills and abilities in tune with organizational requirements. 7

b) Organizational viability and the Chang process: In order to survive and grow, the organization must continuously adopt to the changing environment. For this purpose, it should upgrade its capabilities by conducting training programmers which foster the initiative and creativity of employees and help them to prevent the obsolescence of skills.

c) Changing technology: As technology is changing very fast, an organization in order to be effective should adopt the latest technologies like mechanization, Computerization and automation. Increasing use of latest technologies and techniques require good training for this purpose the organization should train the employees to enrich them in the areas of changing technical skills and knowledge.

d) Internal mobility: Training also become necessary when there is internal mobility i.e., when an employee is promoted or when there is some new job or occupation to performed due to transfer. When an employee is chosen for higher level jobs, he/she should be trained before assigning the responsibilities.

e) Sound human relations: As the approach to HRM has shifted from commodity approach to the partnership approach beyond human relations approach, management has to maintain sound human

relations in addition to maintaining harmonious industrial relations, so, training in human relations is necessary to deal with problems like transfer, interpersonal and inter group conflicts and maintain sound human relation.

Scope of the study:


This study covers all aspects of training and development programs in Creamline Dairy Products Limited (CDPL). This study covers the New Entrant Manager response towards the training programs in the organization. OBJECTIVES OF THE STUDY:
1.

To analyze and examine the effectiveness of training and development programmers To assess how often training programmers are conducted and how much are the To study to what extent the training programmers are applicable to their jobs. To study the employees opinion on the training and development in Creamline

in Creamline Dairy Products Limited (CDPL).


2.

employees satisfied.
3. 4.

Dairy Products Limited (CDPL). METHODOLOGY

The basic principle in the research has been adopted in the overall methodology. The following methodology has been used for meeting the requirements,

Defining objectives Developing the information sources Collection o information Analysis of information Suggestion The methodology followed for collection, analysis under interpretation of data in explained below.

1. RESEARCH DESIGNS

There are generally three categories of research based on the type of information required, they are

1. Exploratory research

2. Descriptive research

3. Casual research The research category used in this project in descriptive research, which is focused on the accurate description of the variable in the problem model. Consumer profile studies, market potential studies, product usage studies, Attitude surveys, sales analysis, media research and prove survey s are the, Examples of this research. Any source of information can be used in this

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study although most studies of this nature rely heavily on secondary data sources and survey research.

2. Data collection method Primary data: It is collected through the questionnaire, a formalized instrument of asking information directly from respondent demographic characteristics, attitude, belief and feelings through personal contracts. Structured and on disguised from of questionnaire is used and consists of multiple choice questions.

Secondary data: Internal secondary data about the Creamline Dairy included formal data, which is generated within the organization itself, were obtained through concerned head in the organization External secondary data generated by source the organization was used such as public available data provided by the reports of the companies. All this information is of great importance and conceptualizes and illuminates the core of the study.

3. SAMPLE DESIGN a) Sampling unit: the study is directed towards the executive of managerial level. b) Sample size: sample size of 40 is taken in this study 4) DATA ANALYSES

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Simple analysis method is followed for analyzing the data pertaining to different dimensions of employees. Simple statistical data like percentage are used in the interpretation of data pertaining to the study. The results are illustrated by means of bar charts.

LIMITATION OF THE STUDY

Due to constraint of time and resources, the study was conducted in the regional

sector as Creamline Dairy and the results of the study cannot be generated.

The accuracy of the analysis and conclusion drawn entirely depends upon the

reliability of the information provided by the employees.

Sincere efforts were made to cover maximum departments of the employees, but

the study may not fully reflect the entire opinion of the employees.

In the fast moving/changing employees behavior, name new and better things

may emerge in the near future, which cannot be safeguard in this report.

Statistical tools used Percentage method:

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Percentage method is used in making comparison between two or more series of data. This is used to describe relationship. Percentage of respondents = No of respondents x 100 Total respondents The method of study followed in this project (in brief): Sample size Duration of study Analysis : 55 : 45 days. : Through percentage method. Data collection method : Primary and Secondary.

CHAPTER-2

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Human Resource Management


Introduction to HRM Every organization irrespective of its nature and size has four resources namely men, material, and machinery. Of this men I. e., people are the most vital resources and they only make all the differences in an organization. In this connection L.F. Urwick says that Business houses are made? Broken in the long run note by the markets or capital, patents, or equipments, but by men. Peter F. ducker says that, man, of all the resources available to name can grow and develop. This gives geneses to the concept of HRM, the sub system. HR is the central subsystem of an organization. As the central sub- system, it controls the functions of each sub system and the whole organization.

Concept
Human resource management is concerned with the human beings in an organization. It reflects a now philosophy, a new outlook, approche and strategy, which views an organizations manpower as its resources and assets. Human resource management is a managerial function which facilitates the effective utilization of people (manpower) in achieving the organizational and individual goals.

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Simply, HRM is a management function that helps the managers to recruit, select, train and develop the organizational members for the purpose of achieving the stated organizational goals.

In the present scenario, HRM is used as a synonym to personnel management and the personnel department is called as hr department.

Definition
HRM is defined as follows, The part of management which is concerned with the people at work and with their relationship within an enterprise. It aims to bring together and develop into and effective organization of the men and women who make up an enterprise and having regard for the wellbeing of the individuals and of working groups, to enable them to make there best contribution to its success -National institute of personnel management, India.

Human resource management is a series of decisions that affect the relationship between employees and employers; it affects many constituencies and is intended to influence the effectiveness of employees and employers. - Milkovich l boudreau.

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Scope of HRM
HRM has a very vast and wide scope. It is concerned with activities starting from manpower planning till the employee leaving the organization. Accordingly, the scope of HRM includes procurement, development, maintenance and control of the personnel in the organization The labor as personnel aspect: If is concerned with manpower planning, recruitment, selection, placement, induction, transfer, promotion, demotion, terminating, traning and development, lay off and retrenchment, wage and salary administration, incentives, productivity etc.

1.

the welfare aspect: it deals with working conditions and amenities such as canteens, crches,

restrooms ,lunch rooms, housing, transport, medical assistance, education, health and safety , recreation , washing facilities , cultural facilities etc.

2.

the industrial relations aspect

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This is concerned with union-management relations, joint consultation, negotiation, collective bargaining, grievance handling, disciplinary action, settlement machinery for industrial disputes etc.

HRM includes the following activities under its purview.


Human resource planning Recruitment, selection, and placement Orientation, training and development Job analysis and design Role analysis and role development Career planning and communication Performance appraisal Human relation Safety and health Wage and salary administration Compensation and reward Grievance redressal Quality of work life and employee welfare Organizational change and development Industrial relation

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Objectives of HRM
The objectives of HRM are taken from the basic objectives of the organization. For achieving the organizational goals, it is necessary to employ right people for a right job. The primary objectives of HRM are to provide right, competent and willing workforce to an organization. For attaining its primary objective HRM frames the following objectives.
1.

To guide the organization in attaining its goals by providing well-trained and competent

personnel.
2.

To effectively utilize the available human resources according to the requirements i.e., to

employ the knowledge and skills of the employees in attaining organizational goal.
3.

To develop and maintain motivating. Productive and self- respecting working

relationship among all the organizational members.


4.

To develop the individuals up to a maximum extent by providing thim the necessary

training and advancement.


5. 6.

To develop and maintain high moral and cordial relations within the organization. To help to develop and maintain ethical policies and behavior inside and outside the

organization.

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7.

To manage the change for the advantage of individuals. Groups, the organization and the

society.

To recognize and satisfy the individual needs and group goals by providing monetary and no

Need for training


Need for training arises to
1.

Improve performance

2.

Improve productivity

3.

Improve quality of product/service

4.

Improve organizational climate

5.

Improve health and safety

6.

Reduce resistance to change

IMPORTANCE OF TRAINING:
The importance of human resources management to a large extent depends on human resources development. H.R.D. is nothing but training of employees and training as its most important technique. No organization can get a candidate who exactly suits with the job and the originations requirements. 19 Hence, training becomes necessary is important to develop the

employee and make him suitable the job. company through HRD.

Training works towards value additions to the

Job and organizational requirements are not static rather they are changed dynamic. From time to time in view of the technological advancement and charge in the awareness of the total quality and productivity management (TQPM). The objectives of the TQPM can be achieved only through training, which helps to develop human skills and efficiency. Training employees would be a valuable asset to an organization. Organizational efficiency, productivity, progress and development to a greater extent depend up on training. If the required training is a not provided. It leads to performance, failure of the employees. Organizational objectives like viability, stability and growth can also be achieved by providing through training. Training is important, as it constitutes a significant part of management control. The training enhances four Cs for the organization viz.

Competence Commitment Creativity Contribution

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BENEFITS OF TRAINING: How training Benefits the Organization:

Leads to improved profitability and or more positive attitudes towards profits, organization.

Improves the job knowledge and skill at all levels of the organization. Improves the morale of the workforce. Helps people identify with organizational goals. Fosters authority, openness and trust. Improves the relation ship between bosses and subordinates. Aids in organizational development. Learns from the trainee. Helps prepare guidelines for the weak aids in understanding and carrying out organizational policies.

Provides information for future needs in all areas of the organization. Organization gets more affective in decision-making and problem solving. Aids on developing leadership skills motivating loyalty, better attitudes and other aspects that successful workers and managers usually display.

Helps keep costs down in many areas, e.g. production, personnel, administration etc., Develops a sense of responsibility to the organization for being competent and knowledgeable.

Improves labour management relations. Reduces outside consulting costs by utilizing competent internal consulting. Stimulates preventive management as opposed to putting out fires.

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Eliminates sub-optional behaviour (such as hiding tools). Creates and appropriate climate for growth and communication. Helps employees adjust o change. Aids in handling conflict, thereby helping to prevent stress and tension.

Benefits to the individual, which to turn ultimately should benefit the organization:

Helps the individual in making better decisions and effective problem solving. Though training and development, motivation variables of recognition achievement, growth, responsibility and advancement are international and operationalised.

Aids in encouraging and achieving self-development and self-confidence. Helps a person handle stress, tension, frustration and conflict. Provides information for improving leadership knowledge, communication skills and attitudes.

Increase job satisfaction and recognition. Moves a person towards personal goals, while improving interactive skills. Satisfies personal needs of the trainee (and trainee) Provided and the trainee an avenue for growth and say in his/her own future. Develops a sense of growth in learning. Helps a person develops speaking and listening skills also writing skills when exercised required.

Helps eliminate fear in attempting new skills.

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Benefits in personnel and human relations, Intra and Inter-Group Relations and policy implementation:

Improves communication between groups and individuals. Aids in orientation for new employees and those taking new jobs through. Transfer for promotion. Provides information on equal opportunity and affirmative action. Provides information on other governmental laws and administrative policies. Improves inter-personal skills. Makes organizations policies, rules, and regulations viable. Improves morale. Builds cohesiveness in groups. Provides a good climate for learning, growth and co-ordination. Makes the organization a better place to work and live.

Need for Training: The need for training arises due to the following reasons: To march the Employee specifications with the job requirements and organizational needs. Management finds deviations between employee present specifications and the job requirements and organizational needs. Training is needed to fill these gaps by developing and making the employees skills knowledge, attitude, behaviour etc., to the turn of the job requirement and organization.

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Organizational variability and the transformation process: The primary goal of the organization is that their viability is continuously influenced by environments pressure. If the organization does not adapt itself to the changing. Technological Advances: Every organization in order to survive ad to be effective should adopt the latest technology, i.e. mechanization, computerization and automation. Adoption of latest technological means and methods will not be complete o enrich tem in the areas of changing technical skills and knowledge from time to time. Organizational Complexity With the emergence of increased mechanism and automation manufacturing of multiple products and by-products or dealing in services of diversified lines, extension of operations, to various regions of the country or in overseas countries, organizations of most of he companies has become complex. They create him complex problems of co-ordination and integration

of activities adaptable to the expanding and diversifying situations. This situation calls for training in the skills of co-ordination, integration and adaptability to the requirements of growth, diversification and expansion. Human Relations: Trends in approach towards personnel managers has changed form the commodity approach to partnership, crossing the human relations approach. So today management of most of the organization has to maintain human relations besides maintaining sound industrial relations although hitherto the managers are not accustomed to deal with the workers accordingly. So training in human relations is necessary to deal with the human problems including alienation interpersonal and inter group conflicts etc. 24

Changes in Job assignment: Training is also necessary when the existing employee is promoted to the higher level in the organization and when there is some new job or occupation due to transfer. Training is also necessary to equip old employees with the advanced disciplines, techniques or technology. The need for the training also arises to:

Increase Productivity Improve quality of the product/Service Help a company to fulfill its future personnel needs. Improve organizational climate. Prevent obsolescence Effect personal growth Minimize the resistance to change and To act as mentor

Training objectives:
The personnel manager formulates the following objectives in keeping with the companys goals and objectives. To prepare employee both old and new to meet the present as well as the changing requirements of the job and the organization.
a.

To prevent obsolescence.

b.

To impart new entrants the basic knowledge and skill they neeed got an intelligent

performance of definite job.

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c.

To prepare employees for higher level tasks.

d.

To assist employees to function mote effectively inherit present positions by exposing

them to the latest concepts, information and techniques and developing the skills they will need in theist particulate fields.

e.

To build up a second line of competent officers and prepare them to occupy

more

responsible positions.

f.

To develop the potentialities of people for the next level job.

g.

To ensure smooth and efficient working of department.

h) To ensure economical output of required quality.

I) to promote individual and collective morale, a sense of responsibility cooperative attitude and good relationships.

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ASSESSMENT OF TRAINING NEEDS


Training needs are identified on the basis of organizational analysis, job, analysis and man analysis. Training program, training methods and course content are to be planned on the basis of training needs. Training needs are those aspects necessary to perform the job in an organization in which employee is lacking attitude/aptitude, knowledge and skills. Training needs = job and organizational requirement- employee specification.

a.

Training needs can identify through identifying.

Organizational needs based on


1. 2.

Organizational strength and weakness in different areas. Back drop of organizational objectives and strategies. b) Works needs based on

1. 2. 3. 4.

Jobs to be performed after training. Information about details of working of different jobs. Setting standards of performance of various jobs. Examining of existing methodologies of doing the job to meet the set standards. c) Human resource analysis based on 1) Individual employee, his abilities, his skills, his knowledge and attitude. 2) Inputs required for job performance. 3) Individual growth and development in terms of career planning.

ASSESEMENT METHODS:
The following are some of the methods use to assess the training needs. 27

Organizational requirements/weaknesses. Departmental requirements/weaknesses. Job specifications and employee specifications. Identifying specific problems. Anticipating future problems. Managements requests observations Interview Group conferences Questionnaire surveys Test or examinations Performance appraisal.

Principles of training: A number of principles have been evolved over the years, which can be followed as guidelines by the trainees. These are essential in order to promote efficient learning, long term retention, application of skill s and knowledge learned in training to the actual job situation. Some of them are, a) Motivation b) Progress information c) Reinforcement d) Practice

E) Full vs. part f) Individual difference

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Areas of training
Organization provides training to their employees in the following areas.
a. b. c. d. e. f.

company policies and procedure specific skills human relations Problem solving Managerial and supervisory skills Apprentice training

Training methods:
On-the-job methods
1. 2. 3. 4. 5.

off-the-job methods vestibule training role playing lecture methods conferences or discussions programmed instruction

Job rotation Coaching Job instruction Step by step training Committee assignments

ON-THE JOB TRIANING METHOD 29

This type of training, also know as objective instruction, training, is the most commonly used method. Under this method, the individual is placed on a regular job and taught the skills necessary to perform the job. The trainee learns under the supervision and guidance of a qualified worker instructor. On-the-job training has advantage of giving first hand knowledge and experience under actual working conditions. While the trainee learns how to perform the job, he is also a regulars worker rendering the serve for which his paid. The problem of transfer of the trainee is also minimized as the person learns on the job. The emphasis is placed on rendering the services in the effective manner rather than learning. How to perform the job on-the-job training method include job rotation, coaching, job instruction or stop by step training g and committee assignments.

a.

Job rotation: this trainee involves the movement of trainee form one job to another. The

trainee receives job knowledge and gains experience from his supervisor or trainer in each of the different job assignments. Though this method of trainings common in training managers for general management position, trainees can also be rotated from hob to ob in workshop jobs. This method gives an opportunity to the trainee to understand the problems of employees of other jobs and respect them.

b.

Coaching: the trainee is placed under a particular supervisor functions as a coach in

training the individual. The supervisor provides the feedback to the trainee on his performance

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and offers his some suggestions for improvement. Often the trainee shares some of the duties and responsibilities of the coach and relieves his of his burden. A limitation of this method of training is that the trainee may not have the freedom or opportunity to ex press his own ideas.

c.

Job instruction: this method is also known as step by step training. Under this method,

trainer explains the trainee the ways of doing the jobs, job knowledge and skills allows hid to do the job. The trainee appraises the performance of the trainee, provides feedback and corrects the trainee.

d.

Committee assignments: under the committee assignment, group of trainees are given

an asked to solve an organizational problem. The trainee solves the problem jointly. It develops teamwork. OFF-THE JIB METHOD: Under the method of training, the trainee is separated from the job situation and his attention I focused upon learning the material related to his future job performance. Since the trainee is not distracted by job requirements, he and place his entire concentration on learning the job rather tan speeding in performing it. There I sin opportunity for freedom expression for the trainee, the methods are as follows:

a.

Vestibule training: in this method, actual work conditions are simulated in a classroom.

Materials, files and equipments those are used in actual job performance are also used in training. This type of raining I commonly used for training personnel for clears and semi skilled jobs. The

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duration of this training ranges from days to a few weeks theory can be related to practice in this method.

b.

Role playing: it I s defined as human interaction that involves realistic behavior in

imaginary situations. This method of training involves action, doing and proactive. The participant play the role of certain characters, such as production manager, mechanical engineer, maintenance engineer, superintendents, quality control inspectors, fore men. Workers and the like. The method I mostly used to develop interpersonal interactions and effectively ion.

c.

Lecture method: the lecture is a traditional method and direct method of instruction.

The instruction organizes the material it to a group o trainees in the form of a talk. To be effective the lecture must motivate and create interest among the trainee an advantage of lecture method it is direct and can bi used for large group o trainees. Thus cost and tin=me involved are reduced. The major limitation of the lecture method is that it does not provide for transfer of training effectively.

d.

Conference: it is a method obtaining the clerical, professional and supervisory

personnel. This method involves a group of people who pose ideas, examine a those facts, ideas and data, test assumptions and draw concussions, all of which contribute to the improvement of job performance.

e.

Programmed instruction: in recent years this method has become popular. The subject

matter to be learnt is resents in a series of carefully planned sequential units. These units ate

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arranged from simple to more complex levels of instructions. The trainee goes though these units by answering questions or filing the blanks. This method is expensive and consuming.

f.

Evaluation of training programme: the specification of values forms a basis of

evaluation. The basis of evaluation and the mode of collection of information necessity for evaluation should be determined at the planning stages the process of training evaluation has been defined as any attempt to obtain information on the effects of training performance and to asses the also of training ting the light of than information. Evaluation is crucial in ascertaining whether or not the training program is providing to be effective and its objectives ate being achieved. Evaluation leads controlling and coercion the training programs. Humbling suggested five levels at which evaluation of training cal take palaces. They are reactions, learning, job behavior, organization, ultimate value.

g.

Feedback: training evaluation information should be provided to the trainers and

instructors, trainees ads all other parties concerned for control, corrections and improvements of trainees activities. Further the training evaluator should follow it up to ensure implementation of the evaluation report at every state. Feedback info maroon can be collected on the basis of questionnaire or through interview.

Benefits of training:

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Training is important as it is the most significant part of management control. Training facilitates the management to achieve its organizational goals effectively by the effective utilization of human resources. Training g is benefices to both employees and the organization in the following ways. Benefit to the organization: training is advantageous to the organization in the following ways.
a.

improved productivity: Training helps the employees to improve their performance level. A well trained employee can perform a task/activity at a faster rate and accurately by using better methods of work. This improvement in manpower performance helps the organization to achieve high and improved productivity.

b.

Improved quality of work: In training programmed, employees ate taught standardized and better methods of performing activities. Well trained employees ate less likely to make functional mistakes. This proficiency of employees facilitates the organization to improve the quality of work.

Cost and wage reduction: Trained employees perform less functional /operational mistakes and make more economical use of materials and machinery. This reduces wastages and results in increased productivity with high quality and reduction in cost per unity. Training even

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reduces the maintenance cost due to fewer machine breakdowns and better handling of equipments.

c.

Reduced supervision: A well trained employee tends to be self-supportive, highly motivated and requires

less assistance and control. This reduces the supervisors burden and in turn increases the span of supervision. d) Reduced accidents: Training reduces the frequency of accidents because a well trained employee adopts the right and safety work methods. Even the health and safety of employees can be improved.

e) Employee growth and high morale; Training enhances the knowledge and skills of employees guiding them to grow faster in their career. This facilitates the organization to achieve its goals effectively. Proper training develops positive attitude among employees and this improves the morale and job satisfaction. Training even reduces the grievances as a well trained employee I given the opportunity of promotion and job security.

h.

improved organizational climate:

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A sound programmed improves the organizational climate including, harmonious industrial relations, improved discipline, decentralized authority, participative management, reduced resistance to change and organizational stability. Thus, it can be concluded that training is an investment in people and a systematic training is a sound business investment.

HRIS: Human resource information system is systematic procedure for collecting, storing, maintain, and retrieving data need by an organization about its human recourse and various activities that ate relevant for their management. HRC: In the present highly complex environment , HR counseling has become drive responsibility of HR manager as counseling plays vital role in different aspects of managing human resource like career planning and development , performance management , stress management, and other areas which may effect employees emotionally. The basic objective of counseling is to bring an employee back to his normal mental position in which he was before the emotional problem emerged.

SENSITIVITY TRAINING: Sensitivity training is a small-group interaction process in the unstructured form which requires people to become sensitivity to others feelings in order to develop reasonable group activity. CIPP APPROACH:

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This approach takes context, process and product for evaluation.

Context evolution: involves evaluation of training and development needs analysis

and formulation objective in the light of needs.

Input evaluation: involves evaluation of determining policies, budget, schedules,

and procedures for organization programmed.

Process evaluation: involves of preparation of reaction sheets, rating scales and

analysis of relevant records.

Product evaluation: involves measuring and interpreting the attainment of training

and development objectives.

PERFORANCE APPRAISAL Performance appraisal is the systematic evaluation of the individual with regard to his or her performance on the job and his potential for development.

JOB ANALYSIS: Job evaluation process starts with the base provide by job analysis. Job analysis identifies various dimensions of a job in two forms, job description and job specification. Job descriptions provide responsibility involves in the performing of the job while job specifications provides attributes required in the job performer.

MAKING-HR-COMMUNICATIONEFFECTIVE:

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It is essential that special efforts ate taken to make HR communication effective. These efforts are need because HRC suffers due to operation of a number of barriers against it which are as follows.

Inadequate appreciation of need for HRC by the organization Inadequate appreciation of what is to be communicated. Tendency of keeping HR policies and practices confidential. Language problem in the case of multi-lingual composition of workforce. Cost involved in HR communication.

CHAPTER-3

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Dairy
A dairy is a facility for the extraction and processing of animal milkmostly from cows or goats, but also from buffalo, sheep, horses or camels for human consumption. Typically it is a farm (dairy farm) or section of a farm that is concerned with the production of milk, butter and cheese. Terminology differs slightly between countries. In particular, in the U.S. a dairy can also be a facility that processes, distributes and sells dairy products, or a room, building or establishment where milk is kept and butter or cheese is made. In New Zealand English a dairy means a corner convenience store, or Superetteand dairy factory is the term for what is elsewhere called a dairy.

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As an attributive, the word dairy refers to milk-based products, derivatives and processes, and the animals and workers involved in their production: for example dairy cattle, dairy goat. A dairy farm produces milk and a dairy factory processes it into a variety of dairy products. These establishments constitute the dairy industry, a component of the food industry.

History
Milk producing animals have been domesticated for thousands of years. Initially, they were part of the subsistence farming that nomads engaged in. As the community moved about the country, their animals accompanied them. Protecting and feeding the animals were a big part of the symbiotic relationship between the animals and the herders. In the more recent past, people in agricultural societies owned dairy animals that they milked for domestic and local (village) consumption, a typical example of a cottage industry. The animals might serve multiple purposes (for example, as a draught animal for pulling a plough as a youngster, and at the end of its useful life as meat). In this case the animals were normally milked by hand and the herd size was quite small, so that all of the animals could be milked in less than an hourabout 10 per milker. These tasks were performed by a dairymaid (dairywoman) or dairyman.

With industrialization and urbanization, the supply of milk became a commercial industry, with specialised breeds of cattle being developed for dairy, as distinct from beef or draught animals. Initially, more people were employed as milkers, but it soon turned to mechanisation with machines designed to do the milking. Historically, the milking and the processing took place close together in space and time: on a dairy farm. People milked the animals by hand; on farms where only small numbers are kept, hand-milking may still be practiced. Hand-milking is accomplished by grasping the teats (often pronounced tit or tits) in the hand and expressing milk either by squeezing the fingers progressively, from the udder end to the tip, or by squeezing the teat between thumb and index finger, then moving the hand downward from udder towards the end of the teat. The action of the hand or fingers is designed to close off the milk duct at the udder (upper) end and, by the

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movement of the fingers, close the duct progressively to the tip to express the trapped milk. Each half or quarter of the udder is emptied one milk-duct capacity at a time. The stripping action is repeated, using both hands for speed. Both methods result in the milk that was trapped in the milk duct being squirted out the end into a bucket that is supported between the knees (or rests on the ground) of the milker, who usually sits on a low stool. Traditionally the cow, or cows, would stand in the field or paddock while being milked. Young stock, heifers, would have to be trained to remain still to be milked. In many countries, the cows were tethered to a post and milked. The problem with this method is that it relies on quiet, tractable beasts, because the hind end of the cow is not restrained. In 1937, it was found that bovine somatotropin (bST or bovine growth hormone) would increase the yield of milk. Monsanto Company developed a synthetic (recombinant) version of this hormone (rBST). In February 1994, rBST was approved by the Food and Drug Administration (FDA) for use in the U.S. It has become common in the U.S., but not elsewhere, to inject it into milch kine (dairy cows) to increase their production by up to 15%. However, there are claims that this practice can have negative consequences for the animals themselves. A European Union scientific commission was asked to report on the incidence of mastitis and other disorders in dairy cows, and on other aspects of the welfare of dairy cows. The commission's statement, subsequently adopted by the European Union, stated that the use of rBST substantially increased health problems with cows, including foot problems, mastitis and injection site reactions, impinged on the welfare of the animals and caused reproductive disorders. The report concluded that on the basis of the health and welfare of the animals, rBST should not be used. Health Canada prohibited the sale of rBST in 1999; the recommendations of external committees were that, despite not finding a significant health risk to humans, the drug presented a threat to animal health and, for this reason, could not be sold in Canada.

Structure of the industry


While most countries produce their own milk products, the structure of the dairy industry varies in different parts of the world. In major milk-producing countries most milk is distributed through wholesale markets. In Ireland and Australia, for example, farmers' co-operatives own many of the large-scale processors, while in the United States many farmers and processors do 41

business through individual contracts. In the United States, the country's 196 farmers' cooperatives sold 86% of milk in the U.S. in 2002, with five cooperatives accounting for half that. This was down from 2,300 cooperatives in the 1940s. In developing countries, the past practice of farmers marketing milk in their own neighborhoods is changing rapidly. Notable developments include considerable foreign investment in the dairy industry and a growing role for dairy cooperatives. Output of milk is growing rapidly in such countries and presents a major source of income growth for many farmers. As in many other branches of the food industry, dairy processing in the major dairy producing countries has become increasingly concentrated, with fewer but larger and more efficient plants operated by fewer workers. This is notably the case in the United States, Europe, Australia and New Zealand. In 2009, charges of anti-trust violations have been made against major dairy industry players in the United States. Government intervention in milk markets was common in the 20th century. A limited anti-trust exemption was created for U.S. dairy cooperatives by the Capper-Volstead Act of 1922. In the 1930s, some U.S. states adopted price controls, and Federal Milk Marketing Orders started under the Agricultural Marketing Agreement Act of 1937 and continue in the 2000s. The Federal Milk Price Support Program began in 1949. The Northeast Dairy Compact regulated wholesale milk prices in New England from 1997 to 2001. Plants producing liquid milk and products with short shelf life, such as yogurts, creams and soft cheeses, tend to be located on the outskirts of urban centres close to consumer markets. Plants manufacturing items with longer shelf life, such as butter, milk powders, cheese and whey powders, tend to be situated in rural areas closer to the milk supply. Most large processing plants tend to specialise in a limited range of products. Exceptionally, however, large plants producing a wide range of products are still common in Eastern Europe, a holdover from the former centralized, supply-driven concept of the market. As processing plants grow fewer and larger, they tend to acquire bigger, more automated and more efficient equipment. While this technological tendency keeps manufacturing costs lower, the need for long-distance transportation often increases the environmental impact.

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Milk production is irregular, depending on cow biology. Producers must adjust the mix of milk which is sold in liquid form vs. processed foods (such as butter and cheese) depending on changing supply and demand.

Operation of the dairy farm


When it became necessary to milk larger numbers of cows, the cows would be brought to a shed or barn that was set up with bails (stalls) where the cows could be confined while they were milked. One person could milk more cows this way, as many as 20 for a skilled worker. But having cows standing about in the yard and shed waiting to be milked is not good for the cow, as she needs as much time in the paddock grazing as is possible. It is usual to restrict the twice-daily milking to a maximum of an hour and a half each time. It makes no difference whether one milks 10 or 1000 cows, the milking time should not exceed a total of about three hours each day for any cow. As herd sizes increased there was more need to have efficient milking machines, sheds, milkstorage facilities (vats), bulk-milk transport and shed cleaning capabilities and the means of getting cows from paddock to shed and back. Farmers found that cows would abandon their grazing area and walk towards the milking area when the time came for milking. This is not surprising as, in the flush of the milking season, cows presumably get very uncomfortable with udders engorged with milk, and the place of relief for them is the milking shed. As herd numbers increased so did the problems of animal health. In New Zealand two approaches to this problem have been used. The first was improved veterinary medicines (and the government regulation of the medicines) that the farmer could use. The other was the creation of veterinary clubs where groups of farmers would employ a veterinarian (vet) full-time and share those services throughout the year. It was in the vet's interest to keep the animals healthy and reduce the number of calls from farmers, rather than to ensure that the farmer needed to call for service and pay regularly. Most dairy farmers milk their cows with absolute regularity at a minimum of twice a day, with some high-producing herds milking up to four times a day to lessen the weight of large volumes of milk in the udder of the cow. This daily milking routine goes on for about 300 to 320 days per 43

year that the cow stays in milk. Some small herds are milked once a day for about the last 20 days of the production cycle but this is not usual for large herds. If a cow is left unmilked just once she is likely to reduce milk-production almost immediately and the rest of the season may see her dried off (giving no milk) and still consuming feed for no production. However, once-aday milking is now being practised more widely in New Zealand for profit and lifestyle reasons. This is effective because the fall in milk yield is at least partially offset by labour and cost savings from milking once per day. This compares to some intensive farm systems in the United States that milk three or more times per day due to higher milk yields per cow and lower marginal labor costs. Farmers who are contracted to supply liquid milk for human consumption (as opposed to milk for processing into butter, cheese, and so onsee milk) often have to manage their herd so that the contracted number of cows are in milk the year round, or the required minimum milk output is maintained. This is done by mating cows outside their natural mating time so that the period when each cow in the herd is giving maximum production is in rotation throughout the year. Northern hemisphere farmers who keep cows in barns almost all the year usually manage their herds to give continuous production of milk so that they get paid all year round. In the southern hemisphere the cooperative dairying systems allow for two months on no productivity because their systems are designed to take advantage of maximum grass and milk production in the spring and because the milk processing plants pay bonuses in the dry (winter) season to carry the farmers through the mid-winter break from milking. It also means that cows have a rest from milk production when they are most heavily pregnant. Some year-round milk farms are penalised financially for over-production at any time in the year by being unable to sell their overproduction at current prices.

Industrial processing
Dairy plants process the raw milk they receive from farmers so as to extend its marketable life. Two main types of processes are employed: heat treatment to ensure the safety of milk for human consumption and to lengthen its shelf-life, and dehydrating dairy products such as butter, hard cheese and milk powders so that they can be stored.

Cream and butter


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Today, milk is separated by large machines in bulk into cream and skim milk. The cream is processed to produce various consumer products, depending on its thickness, its suitability for culinary uses and consumer demand, which differs from place to place and country to country. Some cream is dried and powdered, some is condensed (by evaporation) mixed with varying amounts of sugar and canned. Most cream from New Zealand and Australian factories is made into butter. This is done by churning the cream until the fat globules coagulate and form a monolithic mass. This butter mass is washed and, sometimes, salted to improve keeping qualities. The residual buttermilk goes on to further processing. The butter is packaged (25 to 50 kg boxes) and chilled for storage and sale. At a later stage these packages are broken down into home-consumption sized packs. Butter sells for about US$3200 a tonne on the international market in 2007 (an unusual high).

Skimmed milk
The product left after the cream is removed is called skim, or skimmed, milk. Reacting skim milk with rennet or with an acid makes casein curds from the milk solids in skim milk, with whey as a residual. To make a consumable liquid a portion of cream is returned to the skim milk to make low fat milk (semi-skimmed) for human consumption. By varying the amount of cream returned, producers can make a variety of low-fat milks to suit their local market. Other products, such as calcium, vitamin D, and flavouring, are also added to appeal to consumers.

Casein
Casein is the predominant phosphoprotein found in fresh milk. It has a very wide range of uses from being filler for human foods, such as in ice cream, to the manufacture of products such as fabric, adhesives, and plastics. However, in the United States these assorted non-food uses have led to concerns over the import of substandard (non-food-grade) powders from other countries, such as China, that are then used to artificially bolster domestic cheese yield without the casein additive undergoing Food and Drug Administration inspection.[citation needed]

Cheese
Cheese is another product made from milk. Whole milk is reacted to form curds that can be compressed, processed and stored to form cheese. In countries where milk is legally allowed to be processed without pasteurisation a wide range of cheeses can be made using the bacteria 45

naturally in the milk. In most other countries, the range of cheeses is smaller and the use of artificial cheese curing is greater. Whey is also the byproduct of this process. Cheese has historically been an important way of "storing" milk over the year, and carrying over its nutritional value between prosperous years and fallow ones. It is a food product that, with bread and beer, dates back to prehistory in Middle Eastern and European cultures, and like them is subject to innumerable variety and local specificity. Although nowhere near as big as the market for cow's milk cheese, a considerable amount of cheese is made commercially from other milks, especially goat and sheep (see Roquefort cheese for a notable example).

Whey
In earlier times whey was considered to be a waste product and it was, mostly, fed to pigs as a convenient means of disposal. Beginning about 1950, and mostly since about 1980, lactose and many other products, mainly food additives, are made from both casein and cheese whey.

Yogurt
Yoghurt (or yogurt) making is a process similar to cheese making; only the process is arrested before the curd becomes very hard.

Milk powders
Milk is also processed by various drying processes into powders. Whole milk, skim milk, buttermilk, and whey products are dried into a powder form and used for human and animal consumption. The main difference between production of powders for human or for animal consumption is in the protection of the process and the product from contamination. Some people drink milk reconstituted from powdered milk, because milk is about 88% water and it is much cheaper to transport the dried product. Dried skim milk powder is worth about US$5300 a tone (mid-2007 prices) on the international market.

Other milk products


Kumis is produced commercially in Central Asia. Although it is traditionally made from mare's milk, modern industrial variants may use cow's milk instead.

Transport of milk
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Historically, the milking and the processing took place in the same place: on a dairy farm. Later, cream was separated from the milk by machine, on the farm, and the cream was transported to a factory for butter making. The skim milk was fed to pigs. This allowed for the high cost of transport (taking the smallest volume high-value product), primitive trucks and the poor quality of roads. Only farms close to factories could afford to take whole milk, which was essential for cheesemaking in industrial quantities, to them. The development of refrigeration and better road transport, in the late 1950s, has meant that most farmers milk their cows and only temporarily store the milk in large refrigerated bulk tanks, whence it is later transported by truck to central processing facilities.

Temporary milk storage


Milk coming from the cow is transported to a nearby storage vessel by the airflow leaking around the cups on the cow or by a special "air inlet" (5-10 l/min free air) in the claw. From there it is pumped by a mechanical pump and cooled by a heat exchanger. The milk is then stored in a large vat, or bulk tank, which is usually refrigerated until collection for processing.

Indian Dairy
The highest milk producer in the entire globe India boasts of that status. India is otherwise known as the Oyster of the global dairy industry, with opportunities galore to the entrepreneurs globally. Anyone might want to capitalize on the largest and fastest growing milk and mil products' market. The dairy industry in India has been witnessing rapid growth. The liberalized economy provides more opportunities for MNCs and foreign investors to release the full potential of this industry. The main aim of the Indian dairy industry is only to better manage the national resources to enhance milk production and upgrade milk processing using innovative technologies. Potential for investment in the dairy industry

some areas of Indian dairy industry can be toned up by the evocation of differentiated technologies and equipment from overseas. These include:
1.

Raw milk handling: The raw milk handling needs to be elevated in terms of physicochemical and microbiological properties of the milk in a combined manner. The

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use of clarification and bactofugation in raw milk processing can aid better the quality of the milk products.
2.

Milk processing: Better operational ratios are required to amend the yields and abridge wastage, lessen fat/protein losses during processing, control production costs, save energy and broaden shelf life. The adoption of GMP (Good Manufacturing Practices) and HACCP (Hazard Analysis Critical Control Points) would help produce milk products adapting to the international standards.

3.

Packaging: Another area that can be improved is the range of packing machines for the manufacture of butter, cheese and alike. Better packaging can assist in retaining the nutritive value of products packed and thus broaden the shelf life. A cold chain distribution system is required for proper storage and transfer of dairy products.

4.

Value-added products: There's vast scope for value-added products like desserts, puddings, custards, sauces, mousse, stirred yoghurt, nectars and sherbets to capture the dairy market in India.

The Indian dairy industry has aimed at better mananamegemt of the national resources to enhance milk production and upgrade milk processing involving new innovative technologies. Multinational dairy giants can also make their foray in the Indian dairy market in this challenging scenario and create a win-win situation for both.

India's Milk Product Mix Fluid Milk Ghee Butter Curd Khoa (Partially Dehydrated Condensed Milk) 48 46.0% 27.5% 6.5% 7.0% 6.5%

Milk Powders, including IMF Paneer & Chhana (Cottage Cheese) Others, including Cream, Ice Cream

3.5% 2.0% 1.0%

Overview of the Indian Dairy Sector


The country is the largest milk producer all over the world, around 100 million MT Value of output amounted to Rs. 1179 billion (in 2004-05) (Approximately equals combined output of paddy and wheat!!) 1/5thof the world bovine population Milch animals (45% indigenous cattle, 55 % buffaloes, and 10% cross bred cows) Immensely low productivity, around 1000 kg/year (world average 2038 kg/year) Large no. of unproductive animals, low genetic potency, poor nutrition and lack of services are the main factors for the low productivity There are different regions developed, average, below average (eastern states of Orissa, Bihar and NE region) in the dairy industry.

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Creamline Dairy
Welcome to Creamline Dairy Products Limited, your door to healthy and nourishing milk and milk products. Incorporated in the year 1986, the company started operations in 1990 with a small milk processing plant at Jeedipally in Medak district of Andhra Pradesh. CDPL has now grown into a conglomerate of 7 modern milk processing plants in prime milk shed areas in Andhra Pradesh, Tamil Nadu, Karnataka and Maharashtra, with a combined handling capacity of 6.60 lakh liters per day. CDPL is a premier dairy in private sector in South India and is marketing complete range of milk and dairy products under the brand name JERSEY Creamline Dairy Products Limited (CDPL) is customer centric private dairy employing modern machinery and applying advanced technologies. It constantly endeavors to give its customers the best products by way of continuous research and innovation. Creamline, an ISO 22000 accredited dairy, is a leading manufacturer and supplier of milk and milk products in Southern India spanning across Andhra Pradesh, Tamil Nadu, Karnataka and with a foothold at Nagpur in Central India. It operates its milk procurement, milk and milk products processing and distribution through Strategic Business Units (SBUs). Its milk and dairy products are sold under the popular brand name JERSEY. Since inception, the company has been growing consistently under the visionary leadership of promoter directors, business acumen of operational heads and unrelenting efforts of committed workforce. The company is possible of achieving a turnover of Rs. 4500 millions for the FY 2009-2010 and is set to achieve an ambitious target of Rs.10500 millions by end 2013. The Company entered into strategic partnership with M/s. Godrej Agrovet Limited, the largest animal feed manufacturing company in the country, in the Year 2005 by offering equity stake of 50

to strengthen its backward integration with farmers, the primary producers of milk, for compound feed supply. The Company is open to strategic business tie-ups at national and international level and is looking at export opportunities to its products. The workforce of the company is composed of a balanced mixture of technocrats, dairy engineers, and production and quality specialists besides the dedicated top-notch management team overseeing the entire corporate functioning. The Company has excellent infrastructure with 30 own and 9 associate milk chilling centers, 23 BMCUs, 7 packing stations, 6 sales offices and 1 state of the art powder plant/SBU at Ongole. It has a combined milk processing capacity of 6.6 lakh liters per day. The company markets its products through a well laid distribution network comprising of company owned parlors, exclusive franchise outlets, product push carts. Besides, the company also sells its products through 5000 agents panning across Southern India and Maharashtra. The company has entered the market of cultured products like Yoghurt, Curd, Lassi and Buttermilk in 2005 and within a short span made its mark in the dairy market. Since its incorporation in the year 1986, the company has successfully applied many innovative practices like 24 hour parlors with unemployed youth in 1993, mobile milk testing labs in 1998 etc. The company is now planning to expand its operations to Central India by setting up new Processing & Packaging Units. Jersey has become a household name for dairy products and continues to create consumers delight to perfection. Continued support and encouragement of customers including households, prestigious defense establishments, railways, educational institutions, IT Companies, star hotels, and hospitals in ever increasing numbers stand testimony to our superior quality products. Vision To emerge as a Leader in Dairy Foods with Global Presence through Business Excellence and ensuring Customer Delight Mission To grow continuously, offering value added Dairy Products and gain customers confidence through Innovative Practices

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Values We act with a sense of pride adopting ethical practices and compassionate approach CDPL has the advantage of being run by industry professionals since incorporation in the year 1986. It is first generation entrepreneurial company conceived by the present Managing Director Mr. K. Bhasker Reddy, Director - Finance Mr. M. Gangadhar, Director - Technical Mr. D. Chandrasekhar Reddy, Executive Director Mr. C. Balraj Goud and Mr. Srinath Shettkar. The members have substantial experience in their respective fields such as Dairy Technology, Finance, Marketing and HR & Administration. Board of Directors K. BHASKER REDDY K. Bhasker Reddy graduated in Dairy Technology from Osmania University in 1983. He had the dream of and desire to setting up a dairy unit since his college days. Being a first generation entrepreneur and with hardly any funds at his disposal, he toiled a lot initially in establishing private dairy in A.P. in 1986. In the later years, he pioneered the process of establishing Milk Chilling Centers across Southern India. Round the Clock Milk Parlors and Mobile Milk Testing Centers, the first of their kind in the modern dairy industry in A.P., are the brainchild of him. He steered CDPL to achieving Rs. 3842 million annul turnover as on 31st March, 2009, with his vision, mission and innovation. He attended Anuga Foodtec at Cologne, Germany Worlds most important trade fair for food and drink technology and Participated in Cornell & Sathguru Management Consultants Food & Agri Business Management Program on Trends, Integration, Strategy and Regulations June-July 2009, Ithaca, New York, USA. He is conferred the Entrepreneur of the Year 2001 award by Hyderabad Management Association. He has been Chairman of Andhra Pradesh Association of Deaf & Dumb since 1988. Chairman of Agricultural and Agro Based Industries Committe of FAPCCI. President, Rotary Club of Hyderabad East, Dist 3150, Hyderabad

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M. GANGADHAR M. Gangadhar, a Fellow Member of Institute of Chartered Accountants of India (ICAI), is having more than 27 years of experience, post qualification, in the fields of Finance, Accounting, Costing and Management, more especially in the Dairy Industry. He worked for 5 years in Sangam Dairy as DGM (Finance) and served reputed private sector companies for 5 years before joining CDPL. He is also representing the Private Dairies as Member on the Committee appointed by the Government of Andhra Pradesh to study the recommendation of the House Committee on reopening Chittoor Dairy and Ongole Dairy and to suggest measures for its implementation D. CHANDRA SHEKHER REDDY D. Chandra Shekher Reddy is a graduate in Dairy Technology from Osmania University. He worked as Technical Officer in Sabarkantha District Milk Producers Union Limited; popularly known as SABAR DAIRY, part of AMUL organization for 1 years. His vast experience in processing of various milk products and expertise in technical, plant maintenance and operations are put to effective use to strengthen the technical aspects of the company. He attended Anuga Foodtec at Cologne, Germany Worlds most important trade fair for food and drink technology Food Safety Policy We at CDPL are committed to provide safe and nutritious Milk & Milk products to our customers that comply with all the legal and regulatory requirements, by adopting good manufacturing practices and good hygiene practices. We are committed for continual improvement of our food safety management system, aiming at customer satisfaction & delight and endeavor to become a global player. To this effect we communicate, implement and maintain the requirements of the food safety throughout the food chain. K. Bhasker Reddy Managing Director.

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Products
Milk Milk is regarded as the most nearly perfect single food stuff. Today, milk is the most important single item of human diet, as it is beneficial at all stages of human growth literally from cradle to grave due to its high nutritive value. Importance of milk in diet is mainly due to its contribution of high quality protein, its exceptional richness in Calcium and its general supply of pre-formed Vitamin A and of riboflavin and other members of B2 complex. Customer priority comes first to us always. Currently, we process and supply the following range of milk.

TONED MILK

WHOLE MILK

DOUBLE TONED MILK

SLIM MILK

One 200 ml glass of milk provides a power-pack of nutrients and contains the minerals and vitamins as below: 55

Milk Products CURD

JERSEY curd is prepared with fresh quality milk under the influence of lactic acid bacteria at around 40oC. The milk, inoculated with bacterial culture, is hygienically packed in clean food grade plastic cups and sealed by an automated packing machine prior to incubation. After curd achieved the desirable properties, it is kept at chilled temperature until delivered to customer. JERSEY curd is a fresh, safe, hygienic and tasty product which has all nutritious goodness of milk. JERSEY CURD is available in quantities of 100 g, 200 g, and 500 g with a shelf life of 7 days at chilled storage conditions

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BUTTER MILK Buttermilk is an inseparable part of traditional South Indian meal since ages. It is made from fresh pasteurized standardized milk curd that contains lactic acid bacteria, diluted along with required amount of spices extracts and salt for added taste. Jeera powder added for our Jeera flavored Butter Milk. JERSEY BUTTER MILK is available in two flavors. Regular flavor is available in 200 ml sachet and Jeera flavor is available in 200 ml plastic container. The products have a shelf life of 5 days.

LASSI Sweetened Lassi is also the most popular cultured milk beverage. It is prepared using fresh pasteurized standardized milk curd. Sugar is added and homogenized to give excellent mouth feel. Lassi contains appreciable amounts of milk proteins and phospholipids.

FLAVORED MILK Flavored milk is made from sterilized double toned milk which consists of 1.5% fat and 9.0% SNF. It is available in different flavors such as badam, strawberry, and banana and chocolate. The sugar is also added to enhance the taste.JERSEY flavored milk is available in glass bottles of 200 ml and has a shelf life of 6 months.

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GHEE Ghee is very popular milk product and is widely consumed with regular meals. It has unique pleasant flavor and grainy texture. Ghee is pure clarified butter fat with negligible moisture content. Ghee has high nutritive value with fatsoluble vitamins (A, D, E & K). It is widely used for shallow and deep-frying of food. Countless Indian sweetmeats based with cereals, milk solids, fruits and vegetables are cooked in ghee. JERSEY GHEE is available in 200 g, 500 g, and 1 L packs and has a shelf life of 3 months. Bulk quantity also available in 15kg tins. Our Ghee also has AGMARK certification.

COOKING BUTTER Cooking Butter is the butter obtained from cream without any additives like salt, colouring or flavoring agents. It is concentrated form of milk fat. It contains more than 82% milk fat, 1.5% curd and 16% moisture. It is very high in fat which contains fat-soluble vitamins A, D, E and K. JERSEY COOKING BUTTER is available in 200 g, 500 g and 1 Kg poly packs. It has a shelf life of one month at deep freeze storage temperatures. Butter also available in bulk packs in 20 Kg carton form.

PANEER Paneer is a healthy, protein-rich food. It is a pure coagulated milk product made from fresh milk of 6% fat and 9% SNF. Paneer is formed when milk is precipitated by adding sour milk, lactic acid or citric acid. It is the most common form of Indian cheese and is a high protein food. So, paneer is often substituted for meat in Indian vegetarian cuisine. Paneer is packed and sold in 200 g, 500 g and 1 Kg poly packs. It has a shelf life of 1 month. 58

DOODHPEDA Doodh peda is a desiccated sweetened product made from fresh milk and contains 45% milk solids and 35% sugar. It is slightly brownish white in colour and has coarse grainy structure. The product is hygienically packed. Doodh peda is a nutritious product with delicious taste and having a shelf life of 7 days. BASUNDHI Basundi is a popular milk delicacy served on special occasions. It is prepared from fresh milk with 6% Fat and 9% SNF. Milk is precipitated with a gentle heating continuously scooping out the skim and adding sugar. JERSEY Basundi is packed in attractive food grade plastic containers and has a shelf life of 7 days Ice Creams There are certain things in life that are sheer delight to the soul and add meaning to our existence. These go beyond the limits of age and are cherished and adored by everybody. Ice creams certainly are among those finer things in life. Ice cream is a power pack of nutrients. It is the most palatable source of milk proteins and a rich source of calcium, phosphorous and other minerals vital in building strong bones and teeth. Ice cream is also an excellent source of food energy. Having twice or three times the fat content of milk, and more than half its total solids being sugar (sucrose and lactose) the energy value of ice cream is very high. That makes ice cream a very desirable food for growing children and persons who need to put on weight. Jersey brand of exotic ice creams are made of fresh milk based fats and are brought to you by Creamline Dairy. A preferred choice of every connoisseur of fine taste, what really makes the difference is the processes that are adopted at Creamline to make our products endearing to everybody. Utmost care is taken to ensure the highest level of hygiene and superlative efforts are made to create the flavors which make you to coming back to Jersey again and again. Now that is the reason why we caution you eating Jersey Ice Cream can be addictive. Just try once and see for yourself. 59

There are certain things in life that are sheer delight to the soul and add meaning to our existence. These go beyond limits of age and are cherished and adored by everybody. Ice creams certainly are among those finer things in life.

Ice cream is a power pack of nutrients. It is the most palatable source of milk proteins and a rich source of calc phosphorous and other minerals vital in building strong bones and teeth. Ice cream is also an excellent source of

energy. Having twice or three times the fat content of milk, and more than half its total solids being sugar (sucrose and persons who need to put on weight.

lactose) the energy value of ice cream is very high. That makes ice cream a very desirable food for growing chil

Jersey brand of exotic ice creams are made of fresh milk based fats and are brought to you by Creamline Dair

preferred choice of every connoisseur of fine taste, what really makes the difference is the processes that are adopt and superlative efforts are made to create the flavors which make you to coming back to Jersey again and again.

Creamline to make our products endearing to everybody. Utmost care is taken to ensure the highest level of hyg

Now that is the reason why we caution you eating Jersey Ice Cream can be addictive. Just try once and see for your

Kaju-Kissmiss

Butter Scotch

Cone

Cassatta

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CHAPTER-4

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1. Your organization offer training for you? Category yes no sometimes a) Yes Number of respondent 40 0 0 b) no c) sometimes Percentage 100% 0% 0%

As per the survey it was found that organization provide training for each employee in the organization

2. In which areas training is provided to you?

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a) Company policies & procedure c) Problem solving capabilities

b) technical skills d) all the above

Category Company policies & technical skills Problem solving all the above

Number of respondent 0 0 0 40

Percentage 0% 0% 0% 100%

As per the survey it was found that the organization provides training for employee in all areas

3. Do you think increase your performance, commitment & motivation? a) Yes b) no c) sometimes

Category Yes No sometimes

Number of respondent 33 0 7

Percentage 82.5% 0% 17.5%

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As per the survey it was found that 82.5% of the employee feels that training programmes increase the performance, commitment & motivation, and 17.5% feels somettimes 4. do you think that, you are acquired some new skills & knowledge from training programmes? a) Yes b) no c) sometimes

Category Yes No sometimes

Number of respondent 26 0 14

Percentage 65% 0% 35%

As per the survey it was found that 65% of the employee feels that they acquire some skills & knowledge from training programmes, and 35% feel sometime. 5. Do you think that training programmes create some competitive environment at work place? a) Yes Category Yes No sometimes b) no Number of respondent 29 0 11 c) sometimes Percentage 72.5% 0% 27.5%

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As per the survey it was found that 72.5% of the employee feels that the training programmes create some competitive environment at workplace, and 27.5% feel sometime. 6. If yes! How it is effecting? a) Motivating b) demotivating

c) Sometimes motivating and sometimes demotivating

Category Motivating demotivating Sometimes motivating

Number of respondent 19 0 21

Percentage 47.5% 0% 52.5%

As per the survey it was found that 47.5% of the employee feels that motivating and 52.5% feel that Sometimes motivating and sometimes demotivating.

7. Training programmes are beneficial to the organization? a) Yes b) no c) sometimes

Category Yes No sometimes

Number of respondent 37 0 3

Percentage 92.5% 0% 7.5%

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As per the survey it was found that 92.5% of the employee feels training programmes are beneficial to the organization and 7.5% feel sometimes.

8. What are your organizations objectives in conducting training programmes? a) Accuracy c) Increase skill & knowledge b) speed up d) all the above

Category Accuracy speed up Increase skill & know all the above

Number of respondent 6 0 13 21

Percentage 16% 0% 32% 52%

As per the survey it was found that 15% of the employee feel that organization objective to conduct training programmes is for accuracy,32.5% for increase skill & knowledge, 52.5 for all the above. 9. if you are not provided with a trainer, then on who do you depend? a) HR department c) Immediate supervisor b) line manager d) any other

Category HR department Line manager Immediate supervisor Any other

Number of respondent 38 0 0 2

Percentage 95% 0% 0% 5%

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As per the survey it was found that 95%of employee says depend on hr department for training programmes and 5% on any other.

10. Do you think, in your organization training programmes is effective? a) Yes Category Yes No sometimes b) no Number of respondent 33 0 7 c) sometimes Percentage 82.5% 0% 17.5%

As per the survey it was found that 82.5% of the employee feels that organization training programmes are effective and 17.5% feels sometimes. 11. Is your trainer show partiality towards employees? a) Frequently Category Frequently No occasionally b) no c) occasionally Percentage 0% 100% 0%

Number of respondent 0 40 0

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As per the survey it was found that 100% of the employee feels that trainer does not show any partiality towards employee. 12. Do you think that training programmes efforts help management in reaching objectives? a) Yes b) no c) sometimes

Category Yes No sometimes

Number of respondent 27 0 13

Percentage 67.5% 0% 32.5%

As per the survey it was found that67.5% of the employees feels that training programmes will help the management to reach the objective and 32.5% feels sometimes. 13. Along with training programmes, do you need any other motivational programmes to get success at work place? a) Yes Category Yes No sometimes b) no Number of respondent 14 5 21 c) sometimes Percentage 35% 12.5% 52.5%

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As per the survey it was found that 35% of the employees feels that the need some other motivational programmes to get success at work place and 12.5% feels no, 52.5% feels sometimes. 14. Do you think that training programmes should be provided on the basis of performance of employees? a) Yes b) no c) sometimes

Category Yes No sometimes

Number of respondent 18 6 16

Percentage 45% 15% 40%

As per the survey it was found the 45% of employees feels that training programmes should be provide on the basis of performance ,15% feels no, 40% feels sometimes.

15. What are the suggestions you give regarding training programmes? a) Every thing is good b) some changes in training programmes

Category Everything is good Some changes in training programmes 69

Number of respondent age 39 1

Percent 97.5% 2.5%

As per the survey it was found that 97.5% of the employees feel that everything is ok in organization training programmes and 2.5% feels some changes in training programmes.

CHAPTER-5

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FINDINGS & CONCLUSION

1. Training programmes provided by Creamline Dairy is almost good.

2. Organization should focus on the benefits that are aimed towards self improvement since of the employees satisfied.

3. Opportunities for career growth and the security for job is good

4. Organization provides training programmes on the basis of employee performance.

5. Organization training programmes are effective.

6. The relationship between employee and management is good at

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Work place.

7. In organization employee almost depend on HR department for Training programmes.

SUGGESTIONS

1. Along with training programmes organization should provide some other motivational programmes

2. Implement training institutions at near the organizations

3. Evaluate cost of training and its result of training.

4. Frame the training programes chart and proper care should be taken while conducting the training.

5. A proper performance appraisal system should be adopted.

6. in my opinion if the above suggestions are followed total training programme. 72

7. Feedback must be collected from the entire trainer

8. Organization should provide immediate supervisor solving employees problem

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QUESTIONNAIRE
Dear sir/madam I am XXXXXXXXXX a student of M.B.A 2nd semester studying at XXXXXXXXXXXXXXXX, XXXXXXXXX, and Hyderabad. As a part of curriculum I am required to submit a project report in the area of human recourse management on a topic TRAINIG AND DEVELOPMENT I request your kind self to help me by sparing valuable time and responding the following questions.

Yours Faithfully XXXXXXX

Name of the respondents; Age Education Department Designation : : : :

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QUESTIONNAIRE: 1. Your organization offer training for you? a) Yes b) no c) sometimes

2. In which areas training is provided to you? a) Company policies & procedure c) Problem solving capabilities b) technical skills d) all the above

3. Do you think increase your performance, commitment & motivation? a) Yes b) no c) sometimes

4. do you think that, you are acquired some new skills & knowledge from training programmes? a) Yes b) no c) sometimes

5. Do you think that training programmes create some competitive environment at work place? a) Yes b) no c) sometimes

6. If yes! How it is effecting?

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a) Motivating

b) demotivating

c) Sometimes motivating and sometimes demotivating

7. Training programmes are beneficial to the organization? a) Yes b) no c) sometimes

8. What are your organizations objectives in conducting training programmes? a) Accuracy c) Increase skill & knowledge b) speed up d) all the above

9. if you are not provided with a trainer, then on who do you depend? a) HR department c) Immediate supervisor b) line manager d) any other

10. Do you think, in your organization training programmes is effective? a) Yes b) no c) sometimes

11. Is your trainer show partiality towards employees? a) Frequently b) no c) occasionally

12. Do you think that training programmes efforts help management in reaching objectives? a) Yes b) no c) sometimes

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13. Along with training programmes, do you need any other motivational programmes to get success at work place? a) Yes b) no c) sometimes

14. Do you think that training programmes should be provided on the basis of performance of employees? a) Yes b) no c) sometimes

15. What are the suggestions you give regarding training programmes? a) Every thing is good b) some changes in training programmes

Signature of employee

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K.V. SUBBARAO

PERSONAL/HUMAN RESOURCE MANAGEMENT, KONARK PUBLISHER PRIVATE LIMITED, DELHI, 1996.

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L.M. PRASAD

PRINCIPLE AND PRACTICE OF MANAGEMENT, SULTAN CHAND & SONS, NEW DELHI 1989.

C.B MAMORIA

PERSONAL/HUMAN RESOURCE MANGEMENT, HIMALAYA PUBLISHING HOUSE 25th EDITION 2005,

WEBSITES;

www.google.com www.creamlinedairy.com

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