Marketing to Youth/ Marketing to II Tier & III Tier cities Saturation of brands in FMCG sector Role of Technology Private

Labels Co-Creation"- An ecosystem approach to Prouct Developement, CRM and Supply Chain Magement(Marketing Oriented). Viral Marketing Innovation in Marketing: The way ahead value of marketing expertise; ethical decisions in marketing; marketing mix decisions under uncertainity; evolution of strategic marketing; the post crisis consumer; digital marketing; quality, imagery and marketing; building marketing model that make money marketing- riding the technological wave marketing in chellanging environment....... 1) Consumer EngagementThe Experiential Way 2) Glocalizing - the Indian Way: A Marketing Challenge 3) Digital Marketing: Where We Are and the Road ahead 4) Changing Rules of Marketing 5) The Theme of Affordability -Across all types of industries, and especially during difficult economic times, consumers care about prices. Therefore, it isn't surprising that marketing the affordability of your product stands a good chance of attracting positive attention from the target market. But the affordability theme doesn't work in all circumstances. If you compete in the luxury goods market, promoting your product as affordable might actually alienate consumers who purchase items for the status that high prices imply. 6)The Theme of Exclusiveness The theme of exclusiveness appeals to consumers' desires to belong to a special club. Exclusiveness appeals to people who want to associate with like-minded people of similar---and presumed better---tastes. Companies marketing with the theme of exclusiveness do not expect to take the lion's share of a market, at least not in the short-term. The true success of an exclusive-themed marketing campaign reveals itself when the number of consumers reaches a critical mass well beyond the VIP crowd. Marketing to a self-styled, exclusive audience has its disadvantages. Brands that fashion themselves as better may face the wrath of masses associating

your goods or services with snobbery. 7)The Theme of Urgency You've seen the urgency theme: you have to buy this now because it won't last. But a lot of marketing happens in a time-sensitive context. The day after Thanksgiving--Black Friday---inspires an annual marketing (and shopping) frenzy. Other holidays, such as Valentine's Day and Mother's Day, bring consumers similar urgent calls to action. Often, the urgency theme relates to the theme of affordability by advertising special sales. Savvy marketers can learn to use many types of events, and even to create them, to inspire consumers to buy products or, at least, to build brand awareness. 8)The Theme of Anxiety The theme of anxiety relies on consumers' insecurities and sense of vulnerability. The storyline for an anxiety-oriented marketing campaign typically begins by identifying a threat and resolves itself by providing a solution in the form of a product or service. Often, these types of marketing campaigns use subtle messaging to tap into consumers' desires to feel safe, clean, sexy, or to be a part of something larger. These types of campaigns thrive in many industries, especially hygiene and cosmetics. The main risk for an anxiety-themed marketing campaign is alienating consumers who may feel offended by implied messages of inadequacy future of marketing - rural marketing 1. How to craft B2B position for your brand 2. Social skills for HR Manager 3.Overcoming the Small Business Inferiority Complex

Suggested topics for the coclave... 1. Understanding consumer Behaviour 2. Transition from supplier market to buyer market 3. Cultural issues affecting the marketing 4. Brand Management