Please join us for a stimulating discussion on marketing and selling wine to the rapidly expanding base of wine consumers in China, with some of the leading Chinese companies active in the market.
Please join us for a stimulating discussion on marketing and selling wine to the rapidly expanding base of wine consumers in China, with some of the leading Chinese companies active in the market.
Direitos autorais:
Attribution Non-Commercial (BY-NC)
Formatos disponíveis
Baixe no formato PDF, TXT ou leia online no Scribd
Please join us for a stimulating discussion on marketing and selling wine to the rapidly expanding base of wine consumers in China, with some of the leading Chinese companies active in the market.
Direitos autorais:
Attribution Non-Commercial (BY-NC)
Formatos disponíveis
Baixe no formato PDF, TXT ou leia online no Scribd
The China Opportunity Presenting total infrastructure solutions to export wine to China via direct-to-consumer sales, and ways to best serve Chinese customers visiting Napa September 6, 4:00 6:00 PM Meadowood Resort, St. Helena, California Hosted by: NuPayThe Only CUP ("China UnionPay") U.S. Direct-Connect Acquirer Sponsored by: NuPay System (U.S.) Inc., eWinery Solutions and PricewaterhouseCoopers RSVP at info@TheCaliforniaPlace.com or call 415-286-0522 My Wine Card The first ever international CUP wine-themed gift card among the 2.9B CUP card world market focusing on high-end Chinese customers. NuPay is preparing Napa tours for Chinese billionaires and their service providers in fall, 2012 East West Bank Presenting their platform as Financial Bridge between East and West Introducing: ! The California Place A multi-channel retail operation launching in China in 2013 offering for sale, through both ecommerce and brick and mortar operations, the highest quality goods and services evocative of California lifestyle, with an early emphasis on wine and wine education ! !"#$%#&'()*+&$&',--"#&-,&%.$(#&/)-.&0,1(&/)*#(0&2()#*3%&$*3&4,""#$+1#%5! Sem|nar Agenda 4:00 - 4:0S 1empe ke|chardt, res|dent and CLC, 1he Ca||forn|a |ace Welcome noLe 4:0S - 4:30 A|an Chan, CLC, Nuay - 1he Cn|y CU U.S. D|rect-Connect Acqu|rer (Cu Chlna unlon ay" - Lhe only credlL card lssued Lo Chlnese resldenLs) Alan wlll address Cu's global expanslon allowlng Chlnese credlL card holders Lo make credlL card purchases on a global basls, boLh ln and ouLslde of Chlna. nuay ls lnLroduclng My Wlne Card" deslgned for wlne lovers and hlgh neL worLh Chlnese who en[oy fabulous wlne, and Lhey wlll be offered servlces and prlvlleges supporLed by nuay (slmllar Lo Lhe prlvlleges and beneflLs offered Lo laLlnum Card holders). My Wlne Card" holders can use Lhls card aL all worldwlde merchanL locaLlons LhaL accepL unlonay Cards. Alan wlll presenL hls plans Lo hosL a group of Chlnese servlce provlders who wlll vlslL napa ln november. 1hese servlce provlders are preparlng an agenda for a nuay-hosLed delegaLlon of bllllonalre My Wlne Card" holders who wlll vlslL napa ln uecember. lurLher Alan wlll also demonsLraLe My Wlne Card's" MMCC (MulLl-Medla Call CenLer") powerful cusLomer supporL and help desk LhaL severs as a wlne markeLlng vehlcle and exporL sales Lool, promoLlng Lhe sell-Lhrough of wlne ln Chlna, as well as supporLlng cardholders when Lhey vlslL Lhe uSA. llnally, nuay wlll provlde Lhe on/off-llne Cu paymenL soluLlon Lo Lhe u.S. wlnerles for Lhe Chlnese Lourlsm and exporL markeL. 4:30 - 4:S0 Steve Se|domr|dge, SV-1eam Manager, Agr|bus|ness Lend|ng, Ioshua 8|ehn, V|ce res|dent, 1reasury Management Sa|es, Last West 8ank SLeve and !oshua wlll presenL Lhe bank's unlque poslLlon ln lnLernaLlonal banklng offerlng full servlces ln Chlna, Pong kong and Lhe uSA LhaL wlll supporL u.S. merchanL accounLs held by wlnerles - and merchanLs of all sorLs - allowlng for seamless banklng LransacLlons from Chlnese cusLomers Lo uS merchanLs. LasL WesL 8ank ls also supporLlng nuay Lransfer of funds Lo all u.S. merchanLs. AbouL LasL WesL 8ank: LasL WesL 8ancorp ls a publlcly owned company wlLh $21.3 bllllon ln asseLs and ls Lraded on Lhe nASuAC Clobal SelecL MarkeL under Lhe symbol LW8C". 1he Company's wholly owned subsldlary, LasL WesL 8ank, ls one of Lhe largesL lndependenL banks headquarLered ln Callfornla. LasL WesL ls a premler bank focused excluslvely on Lhe unlLed SLaLes and CreaLer Chlna markeLs and operaLes over 123 locaLlons worldwlde, lncludlng ln Lhe unlLed SLaLes markeLs of Callfornla, new ?ork, Ceorgla, MassachuseLLs, 1exas and WashlngLon. ln CreaLer Chlna, LasL WesL's presence lncludes a full servlce branch ln Pong kong and represenLaLlve offlces ln 8el[lng, Shenzhen and 1alpel. 1hrough a wholly owned subsldlary bank, LasL WesL's presence ln CreaLer Chlna also lncludes full servlce branches ln Shanghal and ShanLou and a represenLaLlve offlce ln Cuangzhou. lor more lnformaLlon on LasL WesL 8ancorp, vlslL Lhe Company's webslLe aL www.easLwesLbank.com. 4:S0 - S:00 Graham n|gg|nson, Ch|ef Market|ng Cff|cer, 1he Ca||forn|a |ace The California Place is an exciting new company that is collaborating with NuPay and East West Bank, and will launch a powerful ecommerce portal utilizing Chinese Free Trade Zones as a platform to offer the finest California wine, and other products, direct-to-consumers in China.
Graham will describe the 2013 ecommerce launch plans and operational structure, and will outline long-term plans for the company to develop a brick and mortar California Place in Shanghai in 2016, followed by other locations in China. The California Place will be similar to the Ferry Building in San Francisco, but will also house both boutique and well known and iconic California merchants and brands. Plans call for an emphasis on wine and organic food sales and promotions together with showcasing the finest merchants and brands exemplary of a sustainable and healthy California lifestyle.
S:00 - S:1S CuesLlon and Answer S:1S - S:20 Wlnerles submlLLlng Lhe slgned up My Wlne Card" offer and paymenL servlce requesL form. S:20 - 6:00 lnformal neLworklng - !"#$%#&'()*+&$&',--"#&-,&%.$(#&/)-.&0,1(&/)*#(0&2()#*3%&$*3&4,""#$+1#%5&& Speakers' 8|os A|an Chan, CLC, Nuay
Alan ls an lnnovaLlve Lechnlcal markeLlng ploneer hlghly experlenced ln developlng producLs and servlces Lo faclllLaLe lnLernaLlonal communlcaLlons and LransacLlons. Pe was an early ploneer ln developlng C-based olnL-of-Sale and SlM card Lechnologles, Alan was awarded Lhe Pong kong Covernor's Award of lndusLry" for hls work ln developlng early ALM compuLers and helplng Lo secure uS$36M llcense and supply conLracL. Alan was also lnsLrumenLal ln Lhe lnsLallaLlon of Lhe flrsL lnLernaLlonal ulrecL ulallng leased llne beLween Pong kong and Chlna and laLer led Lhe developmenL of Lhe flrsL Chlna 1elecom daLa cenLer ln Pong kong. Alan has demonsLraLed success ln buslness and flnance by seLLlng up a !v beLween Shanghal 1elecom and Shanghal SmarL 1ax, and by helplng Lo lnLroduce Lhe Levlnson venLure arLners Lechnology venLure caplLal funds ln Chlna.. As nuay SysLem's (u.S) lnc's CLC, Alan ls currenLly engaged ln seLLlng up Lhe Cu ulrecL ConnecL Acqulrlng acLlvlLles ln Lhe u.S and has esLabllshed an excluslve My Wlne Card" Cu card among 2.9 bllllon Cu cards lssued. Alan ls managlng Lhe LoLal soluLlon lncludlng My Wlne Card", Cu Cn/Cff-llne paymenL, MMCC (MulLl- Medla Call CenLer) wlLh Lhe alm of asslsLlng u.S. wlnerles Lo enLer Lhe Chlnese markeL and also Lo recelve hlgh neL worLh Chlnese LourlsLs aL Lhelr properLles. ! Steve Se|domr|dge, SV-1eam Manager, Agr|bus|ness Lend|ng, Last West 8ank SLeve speclallzes ln provldlng relaLlonshlp drlven banklng servlces, cenLered on credlL and flnanclng, Lo mlddle markeL companles lnvolved ln Lhe producLlon and processlng of agrlculLural producLs, boLh for domesLlc consumpLlon and exporL Lo forelgn markeLs. 1argeL cllenLs are companles lnvolved Lhe posL-harvesL producLlon of agrlculLural producLs, such as food processors, wlnerles, and cold room sLorage and dlsLrlbuLlon servlces, as well as anclllary agrlbuslnesses such as Lrucklng companles, packaglng /palleL manufacLurers, nurserles, and crop servlces such as ferLlllzer producLlon and appllcaLlon. ulrecL crop producLlon flnanclng, Lo lnclude flnanclng of vlneyards and orchards, ls provlded on a llmlLed basls.
Ioshua L. 8|ehn, V|ce res|dent, 1reasury Management Sa|es, Last West 8ank
!osh 8lehn ls a graduaLe of CenLral ConnecLlcuL SLaLe unlverslLy and began hls banklng career ln new Paven, ConnecLlcuL ln 2000 wlLh Wachovla 8ank's 1reasury ManagemenL ulvlslon. Pe spenL seven years wlLh Lhe bank supporLlng and selllng Lreasury managemenL soluLlons Lo Lhe corporaLe, commerclal and governmenL banklng markeLs. ln 2007, !osh [olned as WebsLer 8ank as vlce resldenL of Cash ManagemenL Sales focuslng on provldlng Lreasury managemenL soluLlons Lo Lhe commerclal real esLaLe and Lechnology markeLs. MosL recenLly, he relocaLed Lo Lhe 8ay Area and [olned Lhe 1reasury ManagemenL Sales Leam aL LasL WesL 8ank where he ls currenLly handllng 1reasury ManagemenL cusLomers ln Lhe 1echnology, rlvaLe LqulLy, 1rade llnance and lnLernaLlonal banklng markeLs. !osh earned hls CerLlfled 1reasury rofesslonal (C1) ln 2007 and ls a regular aLLendee aL San lranclsco 1reasury ManagemenL AssoclaLlon evenLs.
1empe ke|chardt, Iounder and CLC, 1he Ca||forn|a |ace 1empe's career has spanned 23 years ln lnLernaLlonal wlne Lrade and hlgh-end luxury lmporL/exporL, b2b ecommerce and reLall sales. rlor Lo esLabllshlng Lhe Callfornla lace, she prevlously ploneered wholesale and reLall wlne ecommerce buslnesses ln San lranclsco, London, and AnLwerp, 8elglum. She has worked wlLh some of Callfornla's flnesL brands lncludlng lump!ack, Cade, ArleLLa, nlebaum-Coppola, llora Sprlngs, 8avenswood and oLhers. AddlLlonally, she comes from a famlly of enLrepreneurs, lmporLers and luxury goods reLallers. Per famlly was lnsLrumenLal ln, and she was lnfluenced by, Lhe redevelopmenL of Lhe downLown and waLerfronL areas of her homeLown where Lhey creaLed a vlbranL shopplng and enLerLalnmenL envlronmenL Lransformlng and beneflLlng Lhe communlLy. 1empe brlngs a hlgh degree of passlon, depLh and breadLh of lnLernaLlonal buslness experlence, and vlslon for a beLLer fuLure Lo her currenL pro[ecL.
Graham n|gg|nson, Ch|ef Market|ng Cff|cer, 1he Ca||forn|a |ace
Craham, Lralned as an englneer, sLarLed hls career as a markeLlng offlcer wlLh WS ALklns ConsulLlng Croup and appeared on Lhe 88C Lechnology program, 1omorrow's World Lo demonsLraLe Lhe early days of shared compuLlng servlces (now known as Cloud CompuLlng.) Pe laLer sLarLed a markeLlng and deslgn agency, developlng and managlng campalgns for 8MW, Chrysler, 8oLhmans (8rlLlsh Amerlcan 1obacco), WalL ulsney, uelLa Alrllnes and anasonlc.
ln 1993, he reLurned Lo hls Lechnology rooLs by esLabllshlng 8rlLneL, a ploneer ln lnLerneL and ecommerce. 1ransacLlonal slLes were developed for LuroLunnel, Ceneral LlecLrlc, and hlgh sLreeL reLaller Marks and Spencer. 8rlLneL was acqulred ln 2000 by a sale faclllLaLed by rlcewaLerhouseCoopers (WC). Craham wenL on Lo develop a 828 moblle Lechnology company, provldlng securlLy servlces whlch was sold ln 2006. Slnce Lhen he has been lnvolved ln supporLlng buslness ln Lhelr web, moblle and soclal medla acLlvlLles. Craham has worked across Lurope, Lhe mld LasL, Lhe lar LasL and Lhe uS.
Chapter 6: Business Markets and Business Buyer Behavior The Business Market - It Also Includes Retailing and Wholesaling Firms That Acquire Goods For The Purpose