CONTENT

1. INTRODUCTION

2. REVIEW OF LITERATURE RESEARCH DESIGN STATEMENT OF THE STUDY SCOPE OF THE STUDY DATA COLLECTION SOURCE

3. INDUTRIAL PROFILE

4. RESULT,ANALYSIS AND DISCUSSION

5. SUMMARY SUGGESTION

OF

FINDINGS,

CONCLUSION

AND

ANNEXURE BIBLIOGRAPHY

CHAPTER-1 INTRODUCTION

The study conducted on Marketing with an unique title "MARKETING POTENTIAL OF SUGAR WITH SPECIAL REFERENCE TO SHRI DOODHAGANGA KRISHNA SAHAKARI SAKKARE KARKHANE NIYAMIT,CHICKODI -591247". The D.K.S.S.K.N. Chikodi was registered in the year 1969 and started at crusrtins 1974.The Plant is located at Nandi Village of Chikodi in of Belgaum district. It is registered undu. The Mullystate Co-op Act laws 2100 she members. The population of the study is all the dealers that are dealing with, D.K.S.S.K.N. Chikodi For the purpose of Project work sample of 100 dealers have covered. Also while administering Questionnaire care was taken to ensure that the sample ration is the representative of the population. The study concludes with an view that, attitude of dealers towards the product sugar is an important factor for future development of the company.

MARKET: The word market is derived from, a Latin word Marcatus, meaning there by Merchandise ware traffic, trade or a place where business is conducted. Marketing is a social process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others. Below are given a few definition of Market as given by different authors Market includes both place religion in which buyers and sellers are in free competition with other. {By Pyle}.

Market is meant not any particular placed in which things are bought and sold, but the whole of any region in which the buyers and sellers are in such free intercourse with one another that price of the same trend to equality easily and quickly. {By Cartvot} DEMAND: Is the desire or what backed up by money, Demand means effective desire or what for

commodities, which is backed up by ability that is money or purchasing power and willingness to pay for it. Demand is the quality of goods buyers wishes to purchase at each conceivable price Market Demand: In evaluating marketing opportunities, the first step is to estimate total market demand. It is not a simple concept, however, as the following definition makes clear. Market demand for a product is the total volume that would be brought by a defined customers group in a defined time period in a defined marketing environment under a defined marketing program.

Marketing Mix:

Marketing mix is the blending of certain strategic elements to fit the need of preferences of a specific target market .The combination of such elements or variable determined the degree of marketing success. The marketing mix consists of everything the firm can do to influence the demand for its product. Marketing mix is a set of marketing tools by which marketer can set the demand of their product or services in the target market. But the elements marketing mix should be in optimum combination. The elements of marketing mix are known as 7ps of marketing. They are 1. Product 2. Price 3. Place

4. Promotion 5. People 6. Physical evidence 7. process

Product part of the four Ps model is replaced by "consumer", shifting the focus to satisfying the consumer needs. Another C replacement for "product" is "capable". By defining offerings as individual capabilities that when combined and focused to a specific industry, creates a custom solution rather than pigeon-holing a customer into a product.

Price is replaced by "cost", reflecting the total cost of ownership. Many factors affect cost, including but not limited to the customer's cost to change or implement the new product or service and the customer's cost for not selecting a competitor's product or service.

Promotion is replaced by "communication", which represents a broader focus than simply promotions. Communications can include advertising, public relations, personal selling, viral advertising, and any form of communication between the firm and the consumer.

Place is replaced by "convenience". With the rise of internet and hybrid models of purchasing, Place is becoming less relevant. Convenience takes into account the ease of buying the product, finding the product, finding information about the product, and several other factors.

People- An essential ingredient to any service provision is the use of appropriate staff and people. Recruiting the right staff and training them appropriately in the delivery of their service is essential if the organisation wants to obtain a form of competitive advantage. Consumers make judgments and deliver perceptions of the service based on the employees they interact with. Staff should have the appropriate interpersonal skills, attitude, and service knowledge to provide the service that consumers are paying for. Many British organisations aim to apply for the Investors In People accreditation, which tells consumers that staff are taken care off by the company and they are trained to certain standards.

Process- Refers to the systems used to assist the organization in delivering the service. Imagine you walk into Burger King and you order a Whopper Meal and you get it delivered within 2 minutes. What was the process that allowed you to obtain an efficient service delivery? Banks that send out Credit Cards automatically when their customers old one has expired again require an efficient process to identify expiry dates and renewal. An efficient service that replaces old credit cards will foster consumer loyalty and confidence in the company.

Physical Evidence -Where is the service being delivered? Physical Evidence is the element of the service mix which allows the consumer again to make judgments on the organization. If you walk into a restaurant your expectations are of a clean, friendly environment. On an aircraft if you travel first class you expect enough room to be able to lay down! Physical evidence is an essential ingredient of the service mix, consumers will make perceptions based on their sight of the service provision which will have an impact on the organizations perceptual plan of the service.

Market Potential and Market Sizing Analysis Market analysis services from Mapping Analytics help you know the economic opportunity available to you in any geographic market. Whether you sell to consumers, to businesses, or both, market sizing provides intelligence you need to deploy sales and marketing resources effectively. Market potential analysis is a primary analytic service performed by Mapping Analytics. We have the people, experience, tools, and data required to perform sophisticated and accurate market sizing. The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target market and delivering the desired satisfactions. It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors the term developed from an original meaning which referred literally to going to a market to buy or sell goods or services. Seen from a systems point of view, sales process engineering marketing is "a set of processes that are interconnected and interdependent with other functions, whose methods can be improved using a variety of relatively new approaches."

Marketing is used to identify the customer, satisfy the customer, and keep the customer. With the customer as the focus of its activities, marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable.

CHAPTER-2 RIVIEW OF LITERATURE & RESEARCH DESIGN

INTRODUCTION

Although the beet as a source of sugar is a development of the past 150 years, the utilization of sugar cane dates from antiquity. Authorities now generally agree that sugar cane originated in New Guinea and was transported in New Guinea and was transported to Southern Asia in prehistoric times. The first reference in the literature relates to the growth of sugar cane in northern India in the 4th century B.C the word sugar is derived from Sanskrit: Sakkara which may be traced to practically all modern languages. The Sanskrit word for solidified sugar is KHANDA from which comes the word candy

Review of Literature
AT FIRST After the blockade and the landing of British troops superior in number than the French force of the General Deacon, the French capitulated in December 1810. From the Treaty of Paris of 1814, Mauritius and its dependencies became British, whereas Reunion even that it was captured was given back to France. Mauritius became British and got back the name the Dutch gave her, but stayed quite close to France as she kept the language, culture and French laws. Left on their own, under the same legal system, the ancient French colonist and their descendants was then able to live a French style as in the past, changing from a colony base on maritime trade to that of an agricultural one. Even that the sugar industry started under the French period, it was only during the British period that it developed in such a way that it became almost a mono-crop industry until some other crops were cultivated such as tea, tobacco, aloe and more recently small industries for food, textile and household products. ABOLITION OF SLAVERY. The most important event under the British Administration was the abolition of slavery in 1835 EMANCIPATION OF THE SLAVES. The emancipation of the slaves in 1835 was been opposed by the colonists same at those of other British colonies for economic reasons since the sugar industry in development needed man power. the colonists obtained a very high compensation. Then there were no trouble as expected since everything went on calmly, but to replace for the sudden lack of human resource, the country had to ask for free workers from India. The first importation of Indian human resource in Mauritius was in 1829. But it was only when the slaves were emancipated that it took importance. It resulted in an accelerated development of the sugar industry and brought prosperity as from 1850. That prosperity of 1850 was also due to a recovery in trade. Another development during

the British period: the change in the constitution, which was slow at the start, but got speed after the second world war to bring independence in 1968.

TOWODRS INDEPENDENCE It is as from 1937 with the requests of the workers and the establishment of the Labour Party that regrouped the colored people and certain intellectuals from Indian origin as well as the recognition of the workers unions that progress started to be done. There was also a new constitution after the elections of 1943 during which two firth of the population could vote. The elections of 1953 made democracy move ahead when the Labour party obtained more seats. It was in 1957, the year when the ministerial system

PICTURE OF SUGAR MAKING

SUGAR INDUSTRY IN INDIA: Mostly sugar industries are located in U.P, Bihar Maharashtra, A.P. Karnataka and T.N. the sugar industry is one of the largest organized industries with total capital investment of more than 500 crores. It employees more than 2.5 lakhs of workers besides creating extensive indirect employment over 25 to 30 million cultivators of sugar cane, dealers in sugar and confectioneries.

When sugar industry was granted tariff protection the history of sugar industry started again before 1932 which gave limpet us (driving force) to growth of industry. Again the government in 1951 provided incentives by fixing minimum prices of cane and maximum prices of sugar.

This incentive scheme increased the production of sugar but discouraged the cane production. We will see later on how contradictory government. Policies have adversely affected the growth of sugar industry. Unfortunately, government policy has been that of control control and re-control from time to time creating an environment inimical (hostility, untrendy) to the growth of sugar industry. E-Estimated The small size new units licensed by the government were supported with a scheme of announced on 25th November, 1975 known as Sampth committee Incentive. It provides r percentage of free sale quota to both new sugar factories and expansion in existing in existing units. This is to a mushrooming growth of relatively small sized sugar units in the county. Under the policy of licensing, Government initially permitted small sized new units of 1250 capacity only and later on increased the minimum economic size of plant to 2500 TCD. Similarly capacity expansions initially allowed up to 3500 TCD only were subsequently raised to 1 TCD and finally these expansion limits were withdrawn in 1990. As a result, the industry has grown horizontally with an all India per unit average capacity of 500 TCD. As against this, this has been consolidation and move towards larger per unit capacity I over the world, as would be evident from the following table Statement of problem

This project consists of marketing mix strategy and to find out the weight of each element in marketing mix. Analysis of marketing potential and to find out the problem in that, Here basic purpose of study is to analyse the marketing mix to know the importance of each element of marketing mix through various technique On the Other hand to understand marketing position, and to find the problem in the market system to resolve it. This strategy is important for all company according to the market potential ability.

SCOPE OF THE STUDY

 This study highlights the important factor like marketing mix of the company and explains how company deals with the 7ps. The study reveals the market position of company. This study helps to understand the problem of MARKETING POTENTIAL OF GANGA SUGARS. Secondly the study talks about the important issues like SWOT Analysis, it will help us to determine the growing opportunities or challenges for the company. This study will help us to understand the environment of UML Objectives of the Problem

To learn the effective utilization of market data To study the different components of marketing and their impact on the performance of the firm. To understand the financial position of the company. To understand the importance of marketing in an organization. To know the market and demand at the end of the year.

Operation Definition of concept

Systematic, objectives and quantitative of the content obtained through questionnaire was made. The data was collected from 50 respondents were organized, processed and tabulated on a master data sheet. Separate tables were then furnished under specific headings. These were analyzed with the help of statistical analysis techniques like simple average, percentage and rating in order to interpret the data to draw the conclusion

Methodology

The research methodology is a way to systematically solve the research problem. It is a science of studying how research is done scientifically for getting pertinent information on a specific topic along with the logic beyond it. Research Design: A research design is the arrangement of condition and analysis of data in

manner that aims to combine relevance to the research purpose with economy in procedure. In fact, it is the conceptual structure with in which the research is conducted.The present study is descriptive in nature. These studies often descriptive the relationship between two or more variables. The relationship between the variables can be used for prediction purpose.Research design is needed because it facilities the smooth sailing of the research operation. The design adopted for the study is descriptive research design. Descriptive study is concerned with describing the characteristics of a particular individual or a group or phenomenon. Nature and Source of Data: The study relies to a great extent on primary data and some extent on secondary data. The primary data consist of data collected from customers through questionnaire. Secondary data was collected from the official record of the organization. These data are those already gathered, having been collected originally for some other purpose. These are those which have already been collected by some one else and which have already been passed through the statistical process. The secondary data was collected from the company by their booklets, magazines, websites etc. Method of Data Collection: The questionnaire is by far the most common instrument in collecting primary data. A questionnaire consists of a set of questions presented to Respondents to get their answer. For collecting primary data from dealers, set of questions is prepared. Sample design: The sample design is a definite plan for obtaining a sample from given

population. The survey was conducted in Belgaum District of Karnataka. Sample size: Time and cost are the two basic factors influencing each and every research. Taking the above factors into consideration the sample size was determined. In this research work, the researcher collected data from 50 respondents, which is the sample size.

A Questionnaire method.

B Personal interviewing with the sugar dealers.

DATA COLLECTION SOURCES Data is collected from both the primary and secondary sources. Primary source: All the data is obtained through the use of questionnaire, survey and personal interviewing method. Secondary sources: It was collected from Books, Magazines, News papers and Internet etc. Sampling size: A random sample of 50 was selected to collect the required information whose result can be adopted to all of the market. Field work: A random sample of 50 were selected to collect the required information the questionnaire was collected LIMITATION OF THE STUDY 1. The study is conducted in Karnataka region only 2. Convenience sampling method is adopted for the study, so the information can be biased. 3. The dealers ideas, opinion and demand are changing frequently. Hence the same information cannot be obtained all the time. 4. The sample size is 50. So the dealers may not reflect the exact scenario. 5. Since the work has to be completed within short period of time, a detailed and elaborated study could not be attempted.

The narrow geographical area

CHAPTER-3 Industry Profile

MEANING OF SUGAR

Although the beet as a source of sugar is a development of the past 150 years, the utilization of sugar cane dates from antiquity. Authorities now generally agree that sugar cane originated in New Guinea and was transported in New Guinea and was transported to Southern Asia in prehistoric times. The first reference in the literature relates to the growth of sugar cane in northern India in the 4th century B.C the word sugar is derived from Sanskrit: Sarkara which may be traced to practically all modern languages. The sanskrit word for solidified sugar is KHANDA from which comes the word canday

The Arabs spread the culture of Sugar cane through northern Africa and Southern Europe at the same time the Chinese were introduced methods of extracting sugar from the cane carried to java and Philippines. Commercial manufacture developed in Egypt during 9th and 10th Centuries but not until the age of discovery made sugar from the Africas available in large supply did it cease to be a scarce luxury dispensed by apothecaries. Practically every newly discovered area was promptly supplied with a cane for planting. Columbus carried sugar cane to ; Santo Demigo on his secured voyage in 1493 and culture spread to Cuba and other Islands of the Caribbean.

Cortes, Pizarro and other explores took cane to the main land of central and South America with the result that by the year 1600 raw sugar production in tropical America was the largest industries of those days. Australia in 1817 became the last of the large sugar producing area to establish the culture.

SUGAR INDUSTRY IN INDIA: Mostly sugar industries are located in U.P, Bihar Maharashtra, A.P. Karnataka and T.N. the sugar industry is one of the largest organized industries with total capital investment of more than 500 crores. It employees more than 2.5 lakhs of workers besides creating extensive indirect employment over 25 to 30 million cultivators of sugar cane, dealers in sugar and confectioneries.

When sugar industry was granted tariff protection the history of sugar industry started again before 1932 which gave limpet us (driving force) to growth of industry. Again the government in 1951 provided incentives by fixing minimum prices of cane and maximum prices of sugar. This incentive scheme increased the production of sugar but di-couraged the cane production. We will see later on how contradictory government. Policies have adversely affected the

growth of sugar industry. Unfortunately, government policy has been that of control control and re-control from time to time creating an environment inimical (hostility, untrendly) to the growth of sugar industry. GROWTH OF INSTALLED CAPACITY OVER THE YEARS

Year

No. of factories in Installed capacity Actual operation (L/tones) production (L/tones)

sugar

1950-51 1955-56(I) 1960-61(II) 1965-66(III) 1973-74(IV) 1978-79(V) 1985-86(VI) 1990-91(VII) 1995-96(VIII) 1999-2000

139 143 174 200 229 299 339 377 415 423

16.7 17.8 24.5 32.3 43.1 59.1 72.7 98.5 127.6 161.8

11.0 18.9 30.2 35.4 39.5 58.4 70.2 120.5 164.3 182.0

2000-2001 2001-2002 2002-2003 2003-2004(E) 2004-2005

437 433 453 461 190

168.2 176.8 180.0 185.0 205.0

185.1 185.3 201.0 170.0 192.0

E-Estimated The small size new units licensed by the government were supported with a scheme of announced on 25th November, 1975 known as Sampth committee Incentive. It provides r percentage of free sale quota to both new sugar factories and expansion in existing in existing units. This is to a mushrooming growth of relatively small sized sugar units in the county. Under the policy of licensing, Government initially permitted small sized new units of 1250 capacity only and later on increased the minimum economic size of plant to 2500 TCD. Similarly capacity expansions initially allowed up to 3500 TCD only were subsequently raised to 1 TCD and finally these expansion limits were withdrawn in 1990. As a result, the industry has grown horizontally with an all India per unit average capacity of 500 TCD. As against this, this has been consolidation and move towards larger per unit capacity I over the world, as would be evident from the following table

LOCATION OF THE UNIT:

Doodh GANGA Krishna Sahskari sakkare Karkhane has been put in such a place, where there is abundant of sugar in the area of factory. The area under banded sugarcane is very fast with increase in production of sugarcane. This factory acquired about 100 acres. Under this area, the factory has production building including plant and machinery, colony, garden farm and spent wash treatment.

AREA OF OPERATION:

The area of operation of the society shall be confined to the following villages of chikodi, Athani, Raibag Taluk of Belgaum District and Jamakhandi Taluka of Bagalkot District of Karnataka State and villages of shirol, kagal Talukas of Kolhapur District Maharashtra State only

A BIRDS EYE VEIW

MEMBERSHIP AND SHARE CAPITAL:

There shall be 4 classes as under, A. Grower member called `A` class. B. Institutions called `B` class which including, ! Co-operative Institutions. !! B.D.C.C. Bank limited Belgaum. !!! The Karnataka State Agro Industries Co-operation, Bangalore. C. State government called `C` class. D. Non government members called `D` class.

Fig3.1 SR.NO 1 2 3 PARTICULRS `A` Class `B` Class `C` Class TOTAL NO OF SHARE HOLDERS 24390 202 983 25575 SHARE CAPITAL 12,91,23,114-00 8,14,750-00 37,23,000-00 13,36,60,864-00

WORKING HOURS:

The working hours of all the employees of the staff namely Accounts, Administration staff sign in the master roll. The time from 8:30am to 5:30pm is known general swift. During the production season, the working hour is divided into 3 swifts which is given below General shift First shift Second shift : 8:30am to5:30pm : 4:00am to 12:00pm : 12:00pm to 8:00pm

Third shift

: 8:00pm to 4:00am

PERFORMANCE RESULT:

From the beginning the factory had good performance result upto 02-08 and also good performance in sugar production. The below table showing performance 2008 Shree Doodhaganga Krishna Sahakari Sakkare Karkhane Niyamith, CHICKODI. Installed Capital:5500TCD with 20.7MW Co-gen and 30 KPLD Distillary unit result from 2002 to

Performance of the Karkhane for last five years Fig 4.1 Sr. No 1 2 3 4 5 6 Year 05-06 06-07 07-08 08-09 09-10 10-11 Crop days 161 109 128 148 179 170 Crushed cane 6,60,313 3,95,310 4,94,489 6,80,884 9,34,230 7,85,050 Sugar produced 8,03,155 4,03,213 5,34,333 8,06,858 10,85,700 9,21,400 Sugar recovery 11.90% 10.20% 10.81% 11.85% 11.50% 11.60%

BOURD OF DIRECTORS: The following composition of director on the board of D.K.S.S.K. Unit, Fig 5.1 Sr.No 1 2 3 4 5 6 7 8 Name Shri. Chidanand .S. Kore Shri. Mahantes .M. Kamatagimat Shri. Ajit .S. Desai Shri. Amith .P. Kore Shri. Ashok .A. Patil Shri. Shanthappa .Y. Mirji Shri. Annasaheb .S. Jalle Shri. Prakash .J. Patil Village Ankali Chickodi Yadur Ankali Boaj Chikodi Examba Sadalga Dept Founder Chairman Vice Chairman Director Director Director Director Director

9 10 11 12 13 14 15 16 17 18 19

Shri. Satappa .N. Saptasagar Shri. Bharatesh .S. Banavane Shri. Mallekarjun .G. Kore Shri. Mallekarjun .V. Hiremath Shri. Parasagouda .E. Patil Shri. Kallappa .K. Myshale Shri. Shubash .N. Kathrale Shri. Thathyasaheb .D. Kate Shri. Nandakumar .M. Nashipudi Shri. Rayappa .R. Gundakalle Shri. S .B. Umarane

Examba Nasalapur Ankali Kerur Jogul Diggewadi Shiraguppi Soudatti Neja Nandikurali Yadur

Director Director Director Director Director Director Director Director Director Director M.D

Nature of Business Sugar sector is one of the large scale industries in manufacturing sector. Now a day the competition in sugar sector is very high. SHREE DOODHAGANGA KRISHNA SAHAKARI SAKKARE KARKHANE NIYAMIT, CHIKODI is a co-operative society registered under Karnataka co-operative societys Act in 1969. The object of business is to encourage proper devolvement of agricultural industrial amongst members on co-operative lives by promotions of co-operative and joint forming methods so as to secure best merits of modern large scale agriculture production to the owners of the lands. The nature of business is to encourage self help, thrift and co-operate amongst members.

VISSION, MISSION AND QUALITY POLICY

VISSION ADAPT AND EXCEL

MISSION Encourage agro-based co-operative industry. To develop co-operative movement in rural sector.

To encourage the farmers to grow sugar cane for production of sugar and its by products.

PRODUCT PROFILE

SUGAR

SUGAR

PROCUREMENT

CANE WEIGHMENT

OPERATIONS

PROCUREMENT

The factory obtains the sugarcane, which is required from more than 1000 farmers and by the company farms and others raw materials which are required for the operation is taken from the vendor there vendors will be evaluated on the basis of price and quality and then the required raw materials will be taken for the efficient vendors. The transport of sugar cane from farmers to the factory will be engaged through Lorries which will be taken through bidding at the time of harvesting and also farmers themselves supply by their own bullock carts or by tractors.

CANE WEIGHMENT

There are 12 outlaying weigh bridges situated round about Chikodi for delivering the sugarcane from the farmers. Double check has been provided over the weighment of cane transported from out stations.

OPERATIONS

The sugarcane, which is carried by Lorries or other, will be directly fed to the machine where the initial process starts. At the starting point these are knives which cuts sugar cane bunches into individual sugar cane.After this in the next step there are sharp cutter which cuts the sugarcane bunches into very small pieces. Then it will go to trade marbs (a series of rollers used for crushing purpose) for crushing. Then the juice produced will go for further processing and the Bagasse will be lift out their itself. Then they add flocculent [used for mud setting] milk sanitation etc and then after it will go through pans and Masscuite for this Masscuite they will add sodium Hydro Sulphite (to bleach the masscuite) and it will be separated out and the molasses will be send to distillery and they white sugar will be bagged.

BY PRODUCTS OF SUGAR MANUFACTURER

The chief by products of sugar manufacturing are

1) Bagasse Bagasse is the byproduct of sugar left behind after cursing of sugar cane. It is used as a fuel in the sugar factory boiler. Excess Bagasse finds use as raw materials in paper manufacturing indentry.

2) Molasses Molasses is a by product of Sugar refining chiefly used for alcohol production. The entire molasses output is routed to the distillers unit which is maintained by the organization. 3) Press mud Press mud is the by Product generated by cane juice filtration during sugar manufacture, currently. Press mud is used as a fertilizer in sugarcane cultivation.

Ownership Pattern

a.

The authorized share capital of the Society shall be RS. 13,36,60,864 Cr. divided into total 25575 shares of RS.5226/-each as under. i) Rs.12.91.23.114/-dividend into 24390 shares of the face value of Rs.5294/-each reserved for the grower members called as A Class. ii) Rs.8.14.750/-dividend into 202 shares of the face value of Rs.4033/-each reserved for Co-operative Institutions. called as B Class. iii) Rs.37.23.000/-dividend into 983 shares of Redeemable preference share of Rs.3787/-each to be issued to Government of Karnataka /Maharastra called as C Class.

COMPETITORS INFORMATION

UGAR SUGARS HIRA SUGARS RENUKA SUGARS

INFRASTRUCTURAL FACILITIES

Nearer to raw materials. Good transportation facilities. Nearer to rivers place. (Krishna River) Good networking.

 Proper accommodation for its employees.

. ORGANISATIONAL STRUCTUR

There are about 13 department, the present strength of the factory is ( 3,500 ) during the crushing season and in off season there are 401 workers are available

SHARE HOLDERS

CHAIRMAN

VICE CHAIRMAN

BOARD OF DIRECTORS

MANAGING DIRECTOR

VARIOUS DEPARTMENTS

STUDY OF VARIOUS DEPARTMENTS

1. Production Department Production management refers to the application of management principles to the production function in a factory. In other words production management involves application of planning, organizing, directing and controlling of the production process Functions: 1. Department is responsible for overall manufacturing Activities.

2. Preparing daily production report and submitting the same to the cane department. 3. Maintenance work is carried out during the off-season. 4. Checking the manufacturing process. 2. Agriculture Department Agriculture department undertake survey on area of operation with the help of field staff. In each area of operation cane inspector, field staff arranges harvesting program. Agriculture department arranges transportation of sugarcane from field to factory by trucks, tractors, & bullock Carts.

Functions: 1. Harvesting and transportation of sugarcane. 2. Bullock carts contract. 3. Recording of the harvesting. 4. Raw material providing to the factory Purchase Department Purchase Department is headed by purchase officer is responsible for purchasing the spare parts required for the industry. The storekeeper is responsible for stacking quality

maintaining and issuing to the concerned section.

Functions: 1. To Receive indent from various Departments. 2. To procure materials of right quantity and quality on proper requisition. 3. To place order with right supplier. 4. To get good quality materials at reasonable competitive price. 5. To check the materials whether they are as per the required standards and specifications. 6. To place the order after studying quotations & preparing comparative statements. 7. To obtain fair prices for materials & equipments and for services. 8. To keep the reliable and suitable suppliers. 9. Work with other departments to develop standardization.

4. Store Department

This department is headed by store keeper. To keep the sores and required materials for the factory section wise in a proper way and to maintain their registers and big cards of indents.

Functions of Store Department:

1. To receive the goods /materials. 2. To issue the goods/materials to the departments as per the requirement. 3. Properly store the goods in a particular Bincard. 4. To keep the proper records of the goods/materials.

5. Administrative Department Administrative Department is the main department in the organization. There are number of employees working in this department. This entire department looks after other work related to administration.

Functions: 1. Maintenance of Attendance 2. Leave Records 3. Provident Fund 4. Personal File of each Employee

No. of workers list SR No 1 2 Departments Manufacture Mechanic generation & Permanent 30 Co- 85 Seasonal 104 81 Contract 36 40

3 4 5 6

Accounts Civil Stores

14 4 3

5 15 4

Administrative & Time 4 Office

7 8 9 10

Security Vehicle Weigh Bridge Agriculture Total

21 2 3 27 193

6 69 104 388

18 94

6. Time Office Section

Functions: 1. To keep the attendance of the employees. 2. Send absenteeism report to Administrative Department. 3. It maintains wages and salary register. 4. It maintains Leave record of all the employees and workers.

Working Hours: Shifts 1st Shift 2nd Shift 3rd Shift General Shift Time 4 AM -12 PM 12PM -8 PM 8 PM -4 AM 10:30AM 5:30 PM Lunch Break 1:30pm - 2:30pm

6. Weigh Bridge Section Department Structure:

Cane Yard Supervisor I Shift Supervisor II Shift Supervisor III Shift Supervisor

10 Clerks

2 Attainders Functions: 1. To weigh the cane. 2. Supervision of cane yard and cane carrier. 3. To weigh other materials like molasses, press mud, bagasse etc. 7. Telephone Section The main function of this section is to connect incoming calls to the various departments of the factory and similarly to outgoing calls.

8. Security Section Functions: 1. Maintaining peace and discipline in the factory premises. 2. Checking the incoming materials as per the vouchers. 3. Checking of materials removed outside the factory gates with gate pass. 4. Checking of gate pass.

This department is headed by security officer. Security of factory and control on gates and supervision day and night all over the factory area from security point of view.

9. Civil Department:

This

department

is

headed

by

civil

engineer.

Construction

of the roads for proper transportation of cane in area, civil works of the factory, maintenance of the factory building etc.

10. Engineering & Mechanical Department It is main department where mechanics are back bone of the manufacturing department. Without them machines do not work. This department is headed by General Manager and Chief Engineer. Maintenance of the sugar machinery and plant over having of the some in off season and to run all the sugar machinery and their devices properly and smoothly in the season and to extract cane juice for the cane in respect of less losses of sugar content in fazes that is more extraction. There is no fixed work for each employee they exchange their portfolio & train in each & every aspect.

Functions: 1. Maintenance of the machineries in the plant. 2. Taking care of machineries while plant is in operation. 3. Undertaking expansions and modifications works in the off season, if any. 4. Handling instrumentation jobs. 5. Generation and transmission of excess co-generation & power. 6. Breakdown maintenance of machineries. 7. Preparing plant ready for the conditions seasonal operations.

12. Finance Department Finance plays a vital role in the functioning of all industrial units. Finance is the life blood of the organization. In sugar Industry Finance and accounts Department has very vital roles. The financial plan basically deals with raising and proper utilization of funds. The funds can be raised by issue of shares as well as by raising loans various sources. The finance manager supported with accountant manager and an accountant assistant looks finance department.

The Finance department is divided into two sections.

1. General Accounts 2. Cane Accounts

1. General Accounts

Functions: 1. Maintaining all payments and receipts register & Prepare Accounts in a Computer by using different Softwares. 2. Audit rectification is done by this department. 3. Every 15 Days and annual accounts are prepared and maintained. 4. Maintaining other payments like salary, wage, Tax etc. 5. To make arrangement for prompt payments. 6. Preparing & handle Costing Information.

2. Cane Accounts

Functions: 1. Taking care of all cane suppliers accounts. 2. Preparation of Cane bill, harvester bill, transporter bill. 3. Issues of cheque to concerned bank. 4. Maintenance of issues registers in which transfer of amount of concerned bank regarding cane bill, harvester bill, transporter bill. 5. Writing of cash book per month. 6. Preparation of monthly receipt & payment for the sake of Balance sheet.

3. Cash Section: It is looking after the payments of all general bills and salary bills apart from cane payment and it is also looking after receipt of cash and check payment. All accounts are maintained in usual manner. Various records and books kept are:

General ledger Sub ledger Subsidiary Cash book Bank book Vouchers. Each branch prepares trading profits and loss account and Balance as on 31st March every

year. And the government Auditors audits the accounts.

14. Marketing & Sales Department Marketing is a social process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others. American marketing association defines, Marketing Management as the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.

ROLE OF MARKETING MANAGER:

1.To collect information for sale forecasting.

2. Pricing the products as per the demand.

3. To appoint new dealers and distributors.

4. To have full and perfect knowledge of marketing conditions and policies.

5. Marketing department also looks after dispatching goods to the Vendors. Functions:

1. Undertaking the sales activities as per the rules and regulations. 2. Maintaining proper records with regards to sales. 3. Preparation of sales reports. 4. Product Price is fixed by the Factory.

EXPORT OF SUGAR: When the international price of sugar is encouragive compared to domestic price of sugar, we export some of the stock of sugar. The sugar export is mainly undertaken through the mercantile exports or through EXIM corporation New Delhi. The price and the price being offered by various sugar factories for export of sugar once the rates are finalized, we will enter into agreement with the party. Then the party will obtain a release orders from chief Director of sugar, New Delhi and necessary excise bond from the concerned authority. After completing all the necessary formalities sugar will be delivered to the party for export against full payment of the consignment. After the export shipment is completed necessary documents in programme of export of consignment will be collected from the parties the same will be submitted to the excise department.

EXPORT OF POWER TO THE KPTCL GRID In addition to the above company is also receiving its revenue from its power plant. Company is having a power plant of 15MW capacity. It is using about 6MW for its own/captive consumption; the excess power of about 9MW is being exported to the KPTCL.

15. HR DEPARTMENT

Functions of HR Department:

1. Recruiting and selecting of Official Staff. 2. Maintenance of attendance. 3. Sanctioning Leave, Calculating wages & Salary. 4. Training performance appraisal and evaluating staff. 5. Man Power Planning. 6. Health & Safety Measures. 7. Promotion, Demotion Transfer and Retirement.

Daily the work starts from morning 10:30am to 5:30pm. A lunch hour is from 1:30pm to 2:30pm. The employees carry out to total 8 hours of work everyday. Before leaving the work place every worker is checked by the security Watchman and only then is allowed to leave the work place. Materials or goods are allowed out of work place only after the issue of gate pass.

AGRICULTURAL DEPARTMENT

This department is headed by Cane development officer. Cane procurement, harvesting (to reap) and development of cane. To make the provision of proper seed of cane to the cultivators, soil testing and proper guideline for measuring etc.

Structure of information system

CHAIRMAN

MANAGING

DIRECTOR

SENIOR GENERAL

MANAGER

HEAD OF THE DEPARTMENT

SECTION

Security System The DKSSK has strict security system In the maintenance of accounts after the record have been closed, the records are kept in the room and closed the room is opened only with permission of higher authority. If the visitors went to inter they have to take prior permission with the authority and after entering they are not suppose to go any dept other then the department from whom they took the permission.

PURCHASE DEPARTMENT SYSTEM

Requirement requisition

Quoting of enquiry of suppliers

Requesting to send quotation

Used to draw the model of the item

Compare the items from parties

Calling parties for negotiation (I.e. price, clarification, delivery period)

Compare the rates of the items

Place the order

Receiving the material (store)

Approval memo after receiving the material

Store dept will send the bill

Bill is sent it to the A/C officer

Verification of bill with order copy

Finally payment of bill to the supplier

Operating Cycle Concept

A new concept which is gaining more and more importance in recent years is the operating cycle concept of working capital. The operating cycle refers to the average time elapses between the acquisition of raw materials and the final cash realization.

The finished goods inventory stage The receivable stage

Cash

Raw Material

Account Receivables

Work in Progress

Finished Goods

Operating Cycle How to reduce operating cycle?

The aim of every management should be to reduce the length or operating cycle or the number of operating cycle in a year. Only then the need for working capital decreases. The following a few remedies may become handy in contrasting the length of operation cycle period.

 Purchase Management:
The purchase manager owns a responsibility in insuring availability of right type of materials in right quantity of right quality at right price on right time and at right place. These six Rs contribute generally in the improvement of length of operating cycle. Further, streamlining of credit from supplier and inventory polity also help the management.

Production Management:
The Production Manager affects the length of operating cycle by managing and controlling manufacturing cycle, which is a part of operating cycle and influences directly. Longer the manufacturing cycle, longer will be the operating cycle and higher will be the firms working capital requirements.

The following measures may be taken: Proper maintenance of plant, machinery and other infrastructural facilities. Proper planning and coordination at all levels of activity. Up-graduation of manufacturing system, technology. Selection of the shortest manufacturing cycle out of various alternatives etc.

Marketing Management:
The sale and production policies should be synchronized as far as possible. Lack of matching increases the operating cycle period. Production of qualitative products at lower costs enhances sales of the firm and reduces finished goods storage period. Effective advertisement,

sales promotion activities, efficient salesmanship, used of appropriate distribution channel etc. reduces the storage period of the finished products.

Sound Credit and collection Policies:

Sound credit and collection policies enable the Finance Manager in minimizing investment in working capital in the form of book debts. The firm should be discretionary in granting credit terms to its customers. In order to see that the receivable conversion period is not increased, the firm should follow a rationalized credit policy based on the credit standing of customers and other relevant facts. The firm should be prompt in making collections. Slack collection policies will tie up funds for long period, increasing length of operating cycle.

Proper Monitoring of External Environment:

The length of operating cycle is equally by external environment. Abrupt changes in basic conditions would affect the length of operating cycle. Fluctuations is demand, competitors, production and sales policies, Govt. fiscal and monetary policies, changes on import and export front, price fluctuations, etc., should be evaluated carefully by the management to minimize their impact their adverse impact on the length of operating cycle.

Other Suggestions:
The personnel manager by framing sound recruitment, selection, training placement, promotion, transfer, wages incentives and appraisal policies can contrast the length of operating cycle. Use of Human Resources Development Technique in the organization, enhance the morale

and zeal of employees thereby reduces the length of the operating cycle. Proper maintenance of plant, machinery infrastructural facilities, timely replacement, renewals, overhauling etc. will contribute towards the control of operating cycle.

These measures, if adhered properly, would go a long way in minimizing not only the length of operating cycle period but also the firms working capital requirements.

1) Nature of Business:If we look at the balance sheet of any trading organization. We find major parts of the resources are deployed on current assets, particularly stock-in-trade. Whereas in case of a transport organization major part of funds would be locked up fixed assets like motor vehicles, spares and work shed etc. and the working capital component would be negligible. The service organizations or public utilities need lesser working capital than trading and financial organizations. Therefore, the requirement of working capital depends upon the nature of business carried by the organization.

2) Manufacturing Cycle:Time span required for conversion of raw materials into finished goods is a block period. The period in reality extends a title before and after the work in progress. This cycle determines the need of working capital.

3) Business Cycle Fluctuations:This is another factor which determines the need level. Barring exceptional cases, there are the variations in the demand for good/services handled by any organization. Economic boom or recession etc., have their influence on the transactions and consequently on the quantum of working capital required.

4) Sale of Operation:-

Operational level determines working capital demand during a given period. Higher the scale, higher will be the need for working capital. However, pace of sales turnover (Quick or Slow) is another factor. Quick turnover calls for lesser investment in inventory while low turnover rate necessities larger investment.

5) Credit Policy:Credit Policy of the organization includes to whom, and to what extent credit may be allowed. Amount of money locked up in account receivable has its impact on working capital. In good many cases, account receivables are sterile and sticky and thereby they have forfeited the right to be classified as current assets. In view of such situation in ascertaining quick ratio instead of deducting stock-in-trade we find it worthwhile to deduct sundry debtors. The other component is credit policy of the suppliers, their terms and conditions of credit has its historical presence in the trading world. Availability of normal credit suppliers as well as trade credit facility working capital supply and reduce the need for bank finance.

6) Accessibility to Credit:Credit worthiness is the precondition for assured accessibility to credit. Accessibility in banks depends on the flow of credit i.e. the level of working capital.

7) Growth and Diversifications of Business:Growth and Diversification of business call for larger volume of working capital. The need for increased working capital does not follow the growth of business operations but precedes it. Working capital need is in fact assessed in advance in reference to the business plan.

8) Supply Situations:In easy stable supply situation, no contingency plan is necessary and precautionary steps in inventory investment can be avoided. But in case of supply uncertainties, lead-time may be longer necessitating larger basic inventory, higher carrying cost and working capital need for the purpose. No aggressive can gain foothold in such situation.

9) Environment Factors:Political stability in its wake brings in money market and trading world. Things mostly go smooth. Risk ventures are possible with enhanced need for working capital finance, similarly, availability of local infrastructural facilities, road, transport, storage and market etc., influence business and working capital need as well.

Staff Good hard working citizen play essential role in the development of nation. The employees are responsible for the success or failure of company.The company has totally 778 workers are working is the company. They are divided as follows No. of Workers 1) Permanent worker 2) Seasonal workers 3) Consolidated worker 4) Daily wage worker 363 241 74 100 778

Company is paying salary of Rs. 55, 00, 000 per month to its workers.

SHARED VALUES Shared values is refers to company policies. In Mysore Sugar Company limited the following policies are maintained.DKSSK had made an object to expand its productivity from 3500 TCD to 5500 TCD in the year 2004 05. For this purpose it had given the authority to EST in-charge & Labour Welfare Officer to motivate the employees. Within one year it had achieved its object. DKSSK motivated its employees to work with effectively & efficiently by providing them monetary benefits like OT & other benefits like lunch, tea & dinner to its employees. It had achieved its object in the year 2005- 06 i.e. 5500 TCD. On an average its production is 5750 TCD which is more then its installed capacity.

STRENGTH:

1. Good Administration 2. Healthy management labor relations 3. Largest distribution 4. Superior product quality 5. Skilled and efficient staff and labor force 6. Effective cost control 7. Maximum profitability due to various by products 8. Well structured distribution channel. 9. Improved infrastructure. 10. Automated highly sophisticated machines. WEAKNESS:

1. High cost of production 2. No control on minimizing the losses in process

3. Company cant sell as much as sugar in the market at any specific time, as sugar release mechanism is controlled by government of India. 4. Most of the employees feel that light is not enough to there work at night shifts. OPPROTUNITIES:

1. Non-establishment of the programs to motivate and develop effective manpower. 2. Restricted market opportunities shirked a better price for finished products. 3. Borrowing of law cost funds. 4. Reducing the overhead expenditure. 5. To provide comfort and convince to employees for doing the work. 6. To facilitate the smooth running of the manufacturing process.

THREATS:

1. 2. 3. 4.

Due to uncertain rainfall procurement of raw material is being affected High competition in procurement of raw material. The main raw material sugarcane may not sufficiently be available in future. Change in various government policies.

CHAPTER-4 Result, Analysis And Discussion

Data analysis by taking various attributes of sugar and their score

Total of the score given by the respondents: Fig1.1

Attributes

D.K.S.S.K.N 266

Hira sugars 175 181

Renuka sugars 189 214

Panchaganga Halsidhnath sugars sugars 140 184 133 192

Ugar sugars 90 78

Preference 252 Quality 235 Packing 264 Availability 205 Price 145 Sale promotion 274 Brand Image 120 Advertisement TOTAL 186 256 144 201 146 183 225 105 175 75 179 186 153 198 196 194 212 130 195 114 187 189 135 188 123 211 215 143 190 86

Overall rank for Attributes Fig2.1

Attributes

D.K.S.S.K.N 1

Hira sugars 4 4

Renuka sugars 2 2

Panchaganga Halsidhnath sugars sugars 5 3 5 3

Ugar sugars 6 6

Preference 1 Quality 3 Packing 1 Availability 2 Price 6 Sale promotion 1 Brand Image 6 Advertisement 3 1 5 2 4 3 2 5 4 6 4 3 5 1 2 4 1 5 3 6 4 2 5 3 6 2 1 5 4 6

Overall Rank of the Companies Fig-3.1 Company

D.K.S.S.K.N

No of forms Rank

17 1

Hira sugar s 6 3rd

Renuka sugars 8 2nd

Panchaganga sugars 6 5th

Halsidhnath sugars 7 4th

Ugar sugars 6 6th

No of forms of various companies

Fig- 4.1
60

50

40

30

20

10

0 D.K.S.S.K.N Hira sugars Renuka sugars Halsidhnath sugars sugars Panchaganga sugars Ugar TOTAL FORMS

Company

Forms

D.K.S.S.K.N 17 Hira sugars Renuka sugars 6 8

6 Panchaganga sugars Halsidhnath 7 sugars Ugar sugars 6 TOTAL FORMS 50

Preferences collected from various sugars Dealers

Fig-5.1
300 250 200 150 100 50 0 D.K.S.S.K.N Hira sugars Renuka Panchaganga sugars halsidhnath sugars ugar sugars

Company D.K.S.S.K.N Hira Sugars Renuka sugars Panchaganga sugars Halsidhnath sugars Ugar sugars

preference 266 175 189 140

Interpretation: The above survey clearly shows that most of the dealers give 1st preference

184 90

Quality collected from various sugars Dealers

Fig-5.1
300 250 200 150 100 50 0 D.K.S.S.K.N Hira sugars Renuka sugars Panchaganga sugars Halsidhnath sugar Ugar sugars

Company D.K.S.S.K.N Hira Sugars Renuka sugars

Quality

252 181 214 133 192 78

Interpretation: The above survey clearly shows that most of the dealers give 1st choice for Quality to

Panchaganga sugars Halsidhnath sugars Ugar sugars

Packing quality collected from various sugars Dealers

Fig-6.1 250

200

150

100

50

0 D.K.S.S.K.N Hira sugars Renuka sugars Panchaganga sugars Halsidhnath sugar Ugar sugars

Interpretation: The above survey clearly shows that most of the dealers give 1st choice for Packing Quality
Company D.K.S.S.K.N Hira Sugars Renuka sugars Packing Quality

235 211 215 143 190 86

Panchaganga sugars Halsidhnath sugars Ugar sugars

Availability collected from various sugars Dealers

Fig-7.1 300 250 200 150 100 50 0 D.K.S.S.K.N Hira sugars Renuka sugars Panchaganga sugars Halsidhnath sugar Ugar sugars

Interpretation: The above survey clearly shows that most of the dealers give 1 st choice for Availability
Company D.K.S.S.K.N Hira Sugars Renuka sugars Availability

264 187 189 135 188 123

Panchaganga sugars Halsidhnath sugars Ugar sugars

Price collected from various sugars Dealers

Fig-8.1 250

200

150

100

50

0 D.K.S.S.K.N Hira sugars Renuka sugars Panchaganga sugars Halsidhnath sugar Ugar sugars

Interpretation: The above survey clearly shows that most of the dealers give 1 st choice for Price
Company D.K.S.S.K.N Hira Sugars Renuka sugars Price

205 194 212 130 195 114

Panchaganga sugars Halsidhnath sugars Ugar sugars

Sales Promotion collected from various sugars Dealers

Fig-8.1 250

200

150

100

50

0 D.K.S.S.K.N Hira sugars Renuka sugars Panchaganga sugars Halsidhnath sugar Ugar sugars

Interpretation: The above survey clearly shows that most of the dealers give 1 st choice for Sales promotion Company Sales Promotion
D.K.S.S.K.N Hira Sugars Renuka sugars

145 179 186 153 198 196

Panchaganga sugars Halsidhnath sugars Ugar sugars

Brand Name collected from various sugars Dealers

Fig-9.1 300 250 200 150 100 50 0 D.K.S.S.K.N Hira sugars Renuka sugars Panchaganga sugars Halsidhnath sugar Ugar sugars

Interpretation: The above survey clearly shows that most of the dealers give 1 st choice for Brand name
Company D.K.S.S.K.N Hira Sugars Renuka sugars Brand Name

274 183 225 105 175 75

Panchaganga sugars Halsidhnath sugars Ugar sugars

Advertisement data collected from various sugars Dealers

Fig10.1 300 250 200 150 100 50 0 D.K.S.S.K.N Hira sugars Renuka sugars Panchaganga sugars Halsidhnath sugar Ugar sugars

Interpretation: The above survey clearly shows that most of the dealers give 1 st choice for Advertisement to
Company D.K.S.S.K.N Hira Sugars Renuka sugars Advertisement

120 186 256 144 201 146

Panchaganga sugars Halsidhnath sugars Ugar sugars

Total score in Percentage Company wise

Fig-11.1

Company

Total

Rank 1 3 2 5 4 6

Percentage 20.5% 18.1% 19.7% 12.8% 17.9% 10.6%

D.K.S.S.K.N 2169 Hira Sugars Renuka sugars

1918 2085 1359

Panchaganga sugars Halsidhnath 1898 sugars Ugar sugars 1128

Sales

D.K.S.S.K.N Hira sugars Renuka sugars Panchaganga sugars Halsidhnath sugar Ugar sugars

Interpretation: The above survey clearly shows that lastly by collecting all the score from various dealers, we come to know that overall position of D.K.S.S.K.N is in 1st

Weighted average method

The weighted average is an average that adjusts for the frequency of individual values. The weighted mean is similar to arithmetic mean (the most common type of average) where instead of each of the data points contributing equally to the final average, some data points contributing more than others. the notion of weighted means plays a role in descriptive statistics and also occurs in more general form in several other area of mathematics If all the weight are equal then the weighted mean is same as the mean. while weighted means generally behave in a similar fashion to arithmetic mean, the do have a few counter, intuitive properties as captured for instance in Simpsons paradox. The term weighted average usually refers to a weighted arithmetic mean but weighted versions of other means can also be calculated such as the weighted geometric mean and the weighted harmonic mean.

Formula of calculated weighted average method

W = sum WX/sum X X= no. of respondents which are given W= weight rank

Result after calculating the weighted average method

Company

Total

Rank 1 3 2 5 4 6

D.K.S.S.K.N 32.5% Hira Sugars Renuka sugars

23.8% 20.8% 10.2%

Panchaganga sugars Halsidhnath 9.5% sugars Ugar sugars 2.8%

Fig-12.1

Sales

D.K.S.S.K.N Hira sugars Renuka sugars Panchaganga sugars Halsidhnath sugar Ugar sugars

CHAPTER-5 FINDING, CONCLUSION AND SUGGESTION

Finding

It can be concluded from the study through model D.K.S.S.K.N sugars has a good brand image in the dealers mind in Belgaum. It is not easily o demand which places the company at the disadvantage which compared with lack vendors. This problem which can be improved by the strength and the distribution network of D.K.S.S.K.N sugars works and supply

1) Dealers are of the opinion that among all the media newspapers is the most powerful media followed by the road show and wall painting which every common man can see.so cpmpany should have to utilize then as much as possible.

2) I found company is poor in providing services such as timely deliveries regular visits and gift item etc

3) The company should focus more on sales promotion, advertisement and public relation

4) Network spread of D.K.S.S.K.N sugar is very high in Belgaum can be this as its strength 5) Dealers opinion regarding price is favoring ganga sugar and it get 1st rank despit of very popular brand like other like Renuka ,Hira 6) As far as brand name is concern in Belgaum company is on 1st rank despit of very popular brand like renuka ,hira

Conclusion
D.K.S.S.K.N is not only concentrating in production of quality sugar but also engaged in developing new marketing strategy.

Suggestions
At the end, I would humbly suggest the company that if company has good quality,more advertisement, regular contact ,marketing experts dealing with dealers an all rural and urban areas. Then company can improve their market shares, brand loyalty and promote their sales easily.

1) Company should develop its R&D department as per the market requirement.

2) Company should increase availability by which it can increase the sale and brand image.

3) For customer care services company should starts its concrete mobile van facilities

4) Company conduct society welfare program in rural area. so that company creates good brand image among people

5) By giving some gifts and best wishes cards to the Dealer that your buying decision is very good. company can improve sales and brand loyalty

6) Company should organize seminars, conferences, manson meeting and dealers meet to promotes sales quarterly.

QUESTIONNAIRE
Market positioning of D.K.S.S.K.N
Note: According to your opinion please Rank 1 to 6 Name----------------------------------------------Address-------------------------------------------------------------------------------------------Telephone no:------------------------------------

1) For how many years you are doing this business

YEAR-------

2)According to your Preference rank the sugar company

(A) D.K.S.S.K.N (B) Hira sugars

( ) ( )

( C) Renuka sugars ( ) (D) Panchaganga sugars ( ) (E) Halsidhnath sugar ( ) (f) Ugar sugars ( )

3) Rank the sugar companies according to their Quality

(A)

D.K.S.S.K.N ( )

( )

(B) Hira sugars

( C) Renuka sugars ( ) (D) Panchaganga sugars ( ) (E) Halsidhnath sugar ( ) (f) Ugar sugars ( )

4) which sugar company has a good Packing Quality (A) D.K.S.S.K.N ( ) ( )

(B) Hira sugars

( C) Renuka sugars ( ) (D) Panchaganga sugars ( ) (E) Halsidhnath sugar ( ) (f) Ugar sugars ( )

5)which company sugar available always in market

(A)

D.K.S.S.K.N ( )

( )

(B) Hira sugars

( C) Renuka sugars ( ) (D) Panchaganga sugars ( ) (E) Halsidhnath sugar ( ) (f) Ugar sugars ( )

7) According to Quality and market image the Price of which sugar company do you agree with

(A) (B) Hira sugars

D.K.S.S.K.N ( )

( )

( C) Renuka sugars ( ) (D) Panchaganga sugars ( ) (E) Halsidhnath sugar ( ) (f) Ugar sugars ( )

7) The activities of which sugar company attract you for increasing their sales (A) D.K.S.S.K.N ( ) ( )

(B) Hira sugars

( C) Renuka sugars ( ) (D) Panchaganga sugars ( ) (E) Halsidhnath sugar ( ) (f) Ugar sugars ( )

8) Rank the sugar companies on the basis of brand image (B) Hira sugars ( )

( C) Renuka sugars ( ) (D) Panchaganga sugars ( ) (E) Halsidhnath sugar ( ) (f) Ugar sugars ( )

9) Advertisement of which sugar company attract you

(A)

D.K.S.S.K.N ( )

( )

(B) Hira sugars

( C) Renuka sugars ( ) (D) Panchaganga sugars ( ) (E) Halsidhnath sugar ( ) (f) Ugar sugars ( )

10) The sugar of which company is quickly available

(A)

D.K.S.S.K.N ( )

( )

(B) Hira sugars

( C) Renuka sugars ( ) (D) Panchaganga sugars ( ) (E) Halsidhnath sugar ( ) (f) Ugar sugars ( )

11) Cause of taking a Dealership-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Bibliography

Text book:
Marketing Management 13th edition 2010 by Philip kotler & Mithileswar Jha

Company Journal:
(1) Annual Report (2) News. (3) Office Documents (4) Sales Records (5) Inventory Record