LOVELY PROFESSIONAL UNIVERSITY DEPARTMENT OF MANAGEMENT

Report on Summer Training

Students behavior regarding NIIT (GNIIT Software Engineering) programme and its sales and promotion in Greater Noida and Delhi NCR.

Submitted to Lovely Professional University

In partial fulfillment of the Requirements for the award of Degree of Master of Business Administration

Submitted by: Ravish Kumar Bajra University Roll No. RQ2R11A17 University Reg, No. 11104688

DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY JALANDHAR NEW DELHI GT ROAD PHAGWARA PUNJAB

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ACKNOWLEDGEMENT

In preparation of this report by me, I feel great pleasure because it gives me extensive practical knowledge in my career. I get idea about IT Institute and IT Industry by this project. I express my deep sense of gratitude to MR. NITESH SHRIVASTAVA (Industry Guide) for his valuable guidance during my project work. I also like to say thanks to all staff of who guide me in project work. I am thankful to Mr. Amrish Dogra (Faculty Guide) for valuable inspiration and guidance provided me throughout the course of this project. They have patient and critically gone the subject matter. I would like to take opportunity to express my gratitude towards all of them who have contributed directly or indirectly in my project work.

(Ravish Kumar Bajra)

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PREFACE

Experience is the best teacher. The saying plays a very pivotal role in our curriculum where in we try and understand the sense of the theoretical knowledge with a blend of practical experience. Its very important to understand how and where to implement what we have studied. Knowledge in itself is a continuous process. Getting practiced knowledge is an important thing for existence for any business concern in the competition prevailing in an industry a total awareness is the first and foremost thing necessary from all aspects, working smarter seems to be as important as working harder and longer. I completed this project on Students behavior regarding NIIT (GNIIT Software Engineering) programme and its sales and promotion in Greater Noida and Delhi NCR. in part fulfillment of our MBA curriculum. .

(Ravish Kumar Bajra)

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TABLE OF CONTENTS

Serial No. 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 2.0 2.1 2.2 2.3 2.4 2.5 2.6 2.7

Contents EXECUTIVE SUMMARY/ ABSTRACT INTRODUCTION TO NIIT HISTORY OF NIIT COMPANY PROFILE GNIITPRODUCT OF NIIT TITLE OF THE PROJECT OBJECTIVES OF PROJECT NEED OF STUDY REVIEW OF LITERATURE LIMITATION IN RESEARCH RESEARCH OF METHODOLOGY DATA ANALYSIS AND INTERPRETATION FINDINGS CONCLUSION SUGGESTIONS BIBLIOGRAPHY QUESTIONAIRE

Page No. 5 7 8 8 10 21 21 21 22 26 26 29 41 41 41 42 44

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EXECUTIVE SUMMARY/ ABSTRACT: In todays world professional education has become an indispensible part of our life. NIIT is a leading Global Talent Development Corporation, building a skilled manpower pool for global industry requirements. NIIT in India has recently increase their customers by the help of their product GNIIT (Software Engineering). Due to the economical rates and skimming of the lots of brands available in the scenario, it is nearly present in all the sections of the society. GNIIT (Software Engineering) in NIIT provides immense potential for the growth and expansion due to immense increase in the customer base with the passage of time. Hence to make the most out of the growing IT students customer base, it is important for the IT Institute to understand the consumer behavior by understand the motivating factors influencing the buying decision of the consumers. Our project deals with understanding the motivational factors underlying the buying decision by the Students in the IT education in India. In India due to diverse attitudes and preferences, a number of motivational factors influence the purchase decisions. In our project we have taken a sample of respondents from almost all locations of Greater Noida, Delhi and NCR. I take immense pleasure in completing this project and submitting the final project report. The last one and half month with NIIT has been full of learning and sense of contribution towards the organization. I would like to thank NIIT giving me this opportunity for learning and contributing. I take this opportunity to thank all those people who made this experience a memorable one. A successful project can never be prepared by the singular effort of the person to whom project is assigned but, it also demanded the help and guardianship of some conversant person who undersigned actively or passively in the completion of a successful project. In this context as a student of LPU would like to thank and express my gratitude towards MR. NITESH SHRIVASTAVA (Industry Guide and Project Advisor) for assigning me such a worthwhile topic Students behavior regarding NIIT (GNIIT Software Engineering) programme and its sales and promotion in Greater Noida and Delhi NCR. 5|Page

The project couldnt have been completed without timely and vital help of other office staff. Special thanks to Mr. NITESH SHRIVASTAVA for their invaluable guidance, keen interest cooperation inspiration, and of course moral support through my project session. I would also like to thank my friends for helping me in making this project report. I also thank entire staff of NIIT Greater Noida. To compare the performance of NIIT (GNIIT Software Engineering) programme with others programme like Jetking, HCL, IIHT etc. and analyze the opinion of students about NIIT (GNIIT Software Engineering) programme and increase the sales with appropriate promotion of the product GNIIT. The need of study is that NIIT (GNIIT Software Engineering) is the professional computer training and education so it needs to study the market as where are they lacking in grasping the market. Since the no. of students joining NIIT (GNIIT Software Engineering) is low as comparison to previous year so they wanted to know where are the short comings in their courses and programs. The comparative study has been needed to know how the other institutes are managing in getting the market share. The research methodology is the specification of method of acquiring the information needed to structure or solve the problem. It is not considered to be the decision of facts but also building up the data knowledge and to discover the new fact involved through the process in the dynamic change in the society. Mostly students those are doing this course who are under graduate and also very less percentage of post graduate students. Most of the respondents are doing course in NIIT and Jetking so mostly students are preferred these two institutions. In this students are studying from NIIT are more satisfied with their institute, whereas HCL and JET KING are lacking behind in satisfying their students. As a part of a big brand NIIT should make efforts to provide good job opportunities for all type students like average student who have not good academics. IT institutes should focus on preparing the students in practical more, it should give a more stress on practical knowledge. NIIT should reduce the prices the of the courses so that it can attract more no 6|Page

of students as the affordability of students is low as most of students prefer cheaper courses. INTRODUCTION TO NIIT NIIT is a leading Talent Development Corporation, Building skilled manpower pool for global industry requirement. The company which was set up in 1981, to help the nascent IT industry overcome its human resource challenges, has today grown to be amongst worlds leading talent development companies offering learning solutions to individuals, enterprises and institutions across 40 countries worldwide. NIIT training solutions in IT, business process Outsourcing, banking, finance, Insurance, Executive Management Education and communication and professional life skills, touch 5 millions learners every year. NIIT `expertise in learning content development` training delivery and education process management make it the most preferred training partner worldwide. Research-based innovation, a key driver at NIIT, has enabled us to develop programs and curricula that use cutting-edge instructional design methodologies and training delivery. NIITs industry-endorsed IT training programs for undergraduates, engineers, and IT professionals, provide a head start to a bright career in the global IT industry. NIIT Technologies became an independent organisation in 2004, after spinning off from NIIT Ltd., Indias Global Talent Development Corporation. NIIT Technologies genesis, however, goes back over 15 years, to a time when Indias IT education pioneer, NIIT Ltd. began its foray into the software segment. NIIT not only enabled leading Indian corporates and Government institutions to build manpower skilled in the technologies they had deployed, but also helped them make optimal use of their IT investments using innovative frameworks and methodologies. Harnessing its software engineering knowledge alongside its applications management and systems integration prowess, NIIT provided companies with solutions tailored to their specific needs and helped them realise quick RoI from their IT implementations. Over the years, NIIT Technologies has built on this expertise, enhancing its presence in markets such as Application Development and Management and Enterprise Solutions including Managed Services and BPO. Apart from customised solutions, NIIT Technologies distinguished itself by bringing packaged software to Indias shores and giving a distinctive place to Software as a Solution in the countrys domestic market. By entering into distributorship alliances with global software leaders such as Information Builders Inc., Sybase and a host of other players, NIIT Technologies made available their state-of-the-art offerings to corporates. It 7|Page

was in 2002, as the revenues of NIITs software business increased significantly, overtaking the companys turnover from IT education, that it was decided to flag off NIIT software as a separate entity.

HISTORY OF NIIT NIIT Technologies became an independent organisation in 2004, after spinning off from NIIT Ltd., Indias Global Talent Development Corporation. NIIT Technologies genesis, however, goes back over 25 years, to a time when Indias IT education pioneer, NIIT Ltd. began its foray into the software segment. NIIT not only enabled leading Indian Corporates and Government institutions to build manpower skilled in the technologies they had deployed, but also helped them make optimal use of their IT investments using innovative frameworks and methodologies. Harnessing its software engineering knowledge alongside its applications management and systems integration prowess, NIIT provided companies with solutions tailored to their specific needs and helped them realise quick ROI from their IT implementations. Over the years, NIIT Technologies has built on this expertise and capabilities to enhance its presence in markets with services such as Application Development and Management and Enterprise Solutions including Managed Services and BPO. Apart from customised solutions, NIIT Technologies distinguished itself by bringing packaged software to Indias shores and giving a distinctive place to Software as a Solution in the countrys domestic market. By entering into distributorship alliances with global software leaders such as Information Builders Inc., Sybase and a host of other players, NIIT Technologies made available their state-of-the-art offerings to corporates. In 2002, as the revenues of NIITs software business increased significantly overtaking the companys turnover from IT education, the decision was taken to flag off NIIT software as a separate entity.

COMPANY PROFILE NIIT is a leading Global Talent Development Corporation, building a skilled manpower pool for global industry requirements. The company which was set up in 1981, to help the nascent IT industry overcome its human resource challenges, has today grown to rank among the worlds leading talent development Organisations offering learning solutions to Individuals, Enterprises and Institutions across 40 countries. NIITs training solutions in IT, Business Process Outsourcing, Banking, Finance and Insurance, Executive Management Education, and Communication and Professional Life Skills, touch five million learners every year. NIITs expertise in learning content development, training delivery and education process management make us the most preferred training partner, worldwide. Research-based Innovation, a key driver at NIIT, 8|Page

has enabled us to develop programmers and curricula that use cutting-edge instructional design methodologies and training delivery. NIITs Individual Learning Solutions include industry-endorsed IT training programmers like GNIIT, Integrated programmers for Engineers (NIIT Engineers) and Infrastructure Management According to Nasscom, the global IT Infrastructure Management Services (IMS) market is estimated to be between $86bn and $150bn. Also, IMS exports from India are expected to grow at 50% over the next 3-5 years, contributing close to 20% of the total IT revenues. Rapid growth and massive spends on IT enablement in the BFSI, Service, Telecommunication has lead to these industries to focus on core business and outsourcing their IT services rather than maintaining them in-house. As a result, the job opportunities in the Networking and IT Infrastructure Management are huge and multifold. As per an IDC survey, 3,75,000 Networking jobs will be created by 2009, which will create a shortfall of around 1,00,000 skilled professionals in this domain. Thus, there will be a huge shortfall of skilled professionals in this domain To cater to this huge gap, NIIT Globalnet+ presents an opportunity for students through its new industry-endorsed curriculum in Networking and Infrastructure Management. The course focuses on skills beyond networking, thus, making the students ready for the fastest growing domain of IT services. Set up in 2001, Evolve has emerged as one of Indias leading Training organizations. In a short span of 6 years, Evolve has trained over 70,000 people and audited. The performance of nearly 25,000 people for over 80 companies and government agencies in India, the Philippines, the UAE, Sri Lanka and Pakistan. Evolve has its branches in Delhi, Mumbai, Bangalore and Chennai with over 12,000 square feet of office space and has a presence in Pune, Ahmedabad, Chandigarh, Hyderabad, Kolkatta, Colombo (Sri Lanka), and Lucknow. Evolve s people are drawn from various industries such as the IT industry, the Travel Industry (Hotels & Airlines), The Training Industry and various from the BPO industry, most of them holding a post graduate / management degree. With a complement of 80 full time trainers and a support team, including Content Development, Quality Assurance and Subject Matter Experts, of 52 people, Evolve has become the preferred Training partner for Indias leading companies. Their trust in Evolve s capabilities is reflected by the fact that over 60% of Evolve s clients have been with Evolve for over 3 years and 95% of its clients do repeat business with it. Every effort that Evolve puts in to Training assignments is a direct reflection of its mission statement: "To be the preferred provider of unsurpassed innovative HR solutions by bringing together creative professionals in a fair and objective organization, maximizing individual potential and being the employer of choice." NIIT is a leading Global Talent Development Corporation, building a skilled manpower pool for global industry requirements. The company which was set up in 1981, to help the nascent IT industry overcome its human resource challenges, has today grown to rank 9|Page

among the worlds leading talent development Organisations offering learning solutions to Individuals, Enterprises and Institutions across 40 countries. NIITs training solutions in IT, Business Process Outsourcing, Banking, Finance and Insurance, Executive Management Education, and Communication and Professional Life Skills, touch five million learners every year. NIITs expertise in learning content development, training delivery and education process management make us the most preferred training partner, worldwide. Research-based Innovation, a key driver at NIIT, has enabled us to develop programmes and curricula that use cutting-edge instructional design methodologies and training delivery. NIITs Individual Learning Solutions include industry-endorsed IT training programmes like GNIIT, Integrated programmes for Engineers (NIIT Edgeineers) and Infrastructure Management programmes (NIIT GlobalNet+). NIIT Imperia, Centre for Advanced Learning, brings Executive Management Education Programmes from premier B-schools in India, to the doorsteps of working professionals. NIIT Institute of Finance Banking & Insurance (IFBI), set up by NIIT with equity participation from ICICI Bank, offers programmes for individuals and corporates in the Banking, Financial Services and Insurance segments. NIIT Institute of Finance Banking & Insurance (IFBI), set up by NIIT with equity participation from ICICI Bank, offers programmes for individuals and corporates in the Banking, Financial Services and Insurance segments. NIIT Uniqua, Centre for Process Excellence, addresses the increasing demand for skilled workers in the business and technology services industry by providing training programmes in relevant areas. This initiative is a part of the NIIT Institute Process Excellence, a NIIT-Genpact joint venture. G N I I T PRODUCT OF NIIT The new Industry-Endorsed GNIIT Program with Multiple tracks NIIT's all-new, industry-endorsed GNIIT program for IT career aspirants is aimed at bridging the IT manpower shortage expected over the next three years. It is expected that hundreds of thousands of Knowledge professionals, with sharply defined skill-sets for varied industry needs, will be required worldwide. India alone is expected to face a shortage of 4,30,000 professionals by 2007. Our flagship program-which recognizes that general-purpose IT training with uniform content for everyone just isn't good enough for the emerging IT age-offers learners as many as four specialization tracks.

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GNIIT, with its focus on Software Engineering, Systems Engineering and Networking, Information Systems Management and BPO Management, opens up many career paths for learners. The program also offers placement partnerships with leading companies, by customizing portions of the curriculum to match their precise skill requirements. Professional Practice During the three-year GNIIT Program, students are put through one-year of Professional Practice, a form of internship at leading IT and user organizations. Every year more than 10,000 GNIIT students start working in over 2000 reputed organizations.

Benefits The GNIIT program offers the following benefits to students: Industry-endorsed, it is designed in consultation with the recruiting companies and NIIT alumni from across the IT sector It will create "right-skilled IT manpower" in a steady and predictable manner It combines generic IT skills, with company-specific skills to create a pool of professionals that are industry-ready and productive immediately The four-track program takes into account the hiring trends within the IT and ITES industries and the "most-in-demand" jobs The program focuses on the emerging technology platforms that will be in demand in the future 11 | P a g e

GNIIT takes into account the specific needs of the BPO sector that requires technical and other manpower in large numbers at short notice. GNIIT has created accelerated options and exit points mid-through the program in order to meet these requirements

Eligibility The GNIIT program is meant for students who have passed out of Class XII or are currently attending college. They can complete a substantial part of the program alongside their college education, under NIIT's dual qualification scheme. The GNIIT program is also for fresh engineers or IT graduates, who may complete it in an accelerated mode.

The Content GNIIT is divided along Four tracks and includes a Foundation Semester, a key requirement for any specialization stream. Software Engineering Systems Engineering and Networking Information Systems Management BPO Management

Software Engineering This track offers students training on the hottest and most popular technologies doing the rounds of the industry. The curriculum is focused on enterprise frameworks such as Microsoft's .Net and J2EE. Benefits

Industry-customized programs Offers expertise in enterprise applications integration Covers popular technologies such as Web services, .Net and Java

Foundation Semester forms the First semester of the Software Engineering module.

Semester 2 Content

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Data Structures and Algorithms After completing this course, the students will be able to:

Explain the role of data structures and algorithms in problem solving through computers Sort data by using bubble sort, selection sort, insertion sort, shell sort, quick sort, and merge sort Store and search data using linear search, binary search, and hashing techniques

Getting Started with HTML After completing this course, the students will be able to:

Create and format HTML documents Create Web Sites

Extensible Markup Language After completing this course, the students will be able to:

Create groups of elements and attributes in an XML schema Create a CSS document and an XSLT to format data Use XPath pattern matching in a style sheet

Developing Database Applications Using ADO.NET and XML After completing this course, the students will be able to:

Create and manage connections using ADO.NET Execute SQL notifications to maintain and update a cache Manage distributed transactions Read, write, validate, and modify XML data using XML reader and writer classes and using DOM API

Core Java Programming and JDBC After completing this course, the students will be able to:

Create classes and objects and add methods to a class Implement inheritance, method overriding, and Interfaces Define packages, identify thread priorities, and garbage collection Manage transactions and perform batch updates in JDBC

Getting Started with JavaScript After completing this course, the students will be able to:

Create user interfaces Create interactive Web Documents

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GUI and Interactive Application Design After completing this course, the students will be able to:

Define the problem space for the design of an interactive application Establish requirements for the design and create a conceptual model

Semester 3 Content Object-Oriented Analysis & Design using UML After completing this course, the students would be able to:

Analyze a problem by using business and system modeling. Model requirements by using use case diagrams. Depict the software architecture using package, component, and deployment diagrams. Apply UML to quality processes.

Code Optimization and Performance Tuning After completing this course, the students will be able to:

Identify the application optimization process and optimize using programming constructs Identify the features of VTune Performance Analyzer Identify hotspots and bottlenecks in an application using sampling Use Intel Vtune Performance Analyzer for Threaded Applications

Web Applications Development using ASP.NET After completing this course, the students will be able to:

Create static and dynamic Web applications and add and configure server controls Create a common layout by using Master Pages Make web applications available to mobile devices Build Web Part Pages and Web Parts

Microsoft .NET Framework 2.0 Foundation After completing this course, the students will be able to:

Develop applications that use system types and collections Implement serialization and input/output functionality in a .NET Framework application Improve the security of the .NET Framework applications by using the .NET Framework 2.0 security features Implement globalization, drawing, and text manipulation functionality in a .NET Framework application 14 | P a g e

Customer Handling Electives (Choose one)

Developing Mobile Applications Using Java Implementing Web Services & Distributed Applications Using VSTS Oracle 9i : Program with PL/SQL

Semester 4 Content Software Quality Assurance and Testing After completing this course, the students will be able to:

Identify roles and responsibilities of a software tester Explain the phases of the testing life cycle and the test planning process Identify the various testing approaches and setup a testing environment Select a testing tool according to the requirement of the test process Identify the activities and techniques involved in test case design

Web Component Development using Servlets and JSP After completing this course, the students will be able to:

Develop Web applications using Java servlets Create robust web applications using Struts, session management, filters, and database integration Create easy to maintain JSP pages using the Expression Language, JSP Standard Tag Library (JSTL), and the Struts Tiles framework Create robust Web applications that integrate Struts and JSP pages

Business Process Fundamentals After completing this course, the students will be able to:

Understand Business Processes and Information Systems Classify business processes in an organization Manage various processes such as Marketing, production and supply chain using Information Systems

International Etiquettes Electives (Choose one) Understand IT Project Management Business Component development using EJB Technologies Oracle 9i forms Developer: Build Internet Applications

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Systems Engineering and Networking This track is focused on networking and security technologies, which are assuming great importance within the IT sector. Aimed at creating enterprise network solution professionals, it provides students in-depth training on server operating system installation and maintenance, messaging, networking and security infrastructure management on Windows and Linux platforms. Benefits

Offers students industry-customized courses Provides detailed knowledge on IT operations management and systems administration Offers training on networking and desktop administration

Foundation Semester forms the First semester of the Systems Engineering and Networking module.

Semester 2 Content

Networking Essentials - Topologies, Protocols, Standards etc, TCP/IP, layers etc. Installing, Managing and Troubleshooting Windows-XP Installation, Configuring devices, managing User accounts and policies, Configuring Network, Dial-up, and Remote Access Services, Performance tuning, Trouble shooting Troubleshooting Common - Desktop Applications Mail system, Browser, MSOffice etc. Working with Linux Shell Commands, Shell Programming Interpersonal Communication Project

Exit Profile: Desktop Administrator

Semester 3 Content

IT Infrastructure Platforms and Applications Database server, Web Servers, Messaging Servers, File servers etc. Installing and Administering Network Operating System Server - Windows and Linux Installation, User/Group account management, Audit Accounts and Resources Configuring devices, System Performance, Disaster recovery etc. Implementing and Maintaining Network Infrastructure 16 | P a g e

Server - Windows and Linux Introduction to Windows and Linux Configuring Routing and Remote Access Services , IP addressing and DHCP, Configure and Manage DNS, Configure and Manage WINS, Secure Network Traffic using IPSec & Certification, Configure Network Access. Solaris 9 Administration-I Customer Handling Skills

Exit Profile: Systems Administrator

Semester 4 Content

IT operations and infrastructure Management Resource Management, Day-to-Day Planning, Helpdesk management, Security, Messaging Services, Internet Services, Application Management etc. Implement Secure Enterprise Messaging & Network Infrastructure Messaging Infrastructure Installation and Maintenance, Manage Recipients, Manage Public Folders, Manage Address Lists , Manage routing ,Manage Data Storage and Disaster Recovery etc. Designing Network and Security infrastructureDesign Domain Architecture, TCP/IP Physical and Logical Network, Strategizing DHCP and DNS, Baseline Security, Authentication and Access Control, Certificates and Web server & Browser security, Business Continuity Plans etc. Solaris 9 Administration -II International Etiquette Capstone Project

Exit Profile: Enterprise System Administrator

Information Systems Management Focused on equipping students with business applications design and managing business information for effective decision-making, this track provides clarity on concepts and technologies such as data models, data warehousing, business intelligence tools, etc. Benefits

Courses fine-tuned to the needs of the industry Focused on cutting-edge technologies such as data warehousing, business intelligence solutions and business application

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Foundation Semester forms the First semester of the Information Systems Management module.

Semester 2 Content

Information systems and Common Business Process Need for information systems, Payroll Systems, Finance Systems etc. Building Analytic Applications using MS-EXCEL, Pivot tables, Statistical/Mathematical/Financial Functions, VBA Programming Introduction to Financial Accounting Creating Accounts and Groups, Creating Products and Products groups, Handling Cash Book, Handling Bank Book, Bank Reconciliation, Sales Book and Analysis, Purchase Book and Analysis Fundamentals of MS-Access Creating Queries, Enhancing Queries , Implementing Forms, Altering Forms, Creating Reports, Customizing Reports, Integrating Data Interpersonal Communication Project

Exit Profile: MIS Developer

Semester 3 Content

Introduction to enterprise Frameworks and Information Analysis Introduction to CRM/SCM etc. and Enterprise business Analysis needs, DSS, EIS etc Developing Web-enabled Information Systems Introduction to VS.net, C# , Data types in C#, Forms, Controls and Event handlers, ADO.net, XML /XSLT /DOM , Crystal Reports Multi-Dimensional Data Modeling Introduction to Data Modeling, OLAP vs. OLTP, ROLAP vs. MOLAP, Star and snowflake schemas etc. Introduction to Software Engineering Need for Software Engineering, Phases in Software Engineering Models, Analysis & Design etc. Programming using JavaScript Interactive Web Pages, Linking Web Documents Information Security Concepts Customer Handling skills

Exit Profile: Information Systems Specialist

Semester 4 Content

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Modeling and Designing a Data Warehouse - Data Warehouse Architecture, Roles and kinds of data models ,Technical data models mapping to business requirements, Modeling techniques, Relational modeling techniques, Dimensional modeling techniques, Optimization techniques, Applied data modeling for data warehouses, data marts, and data staging areas Enterprise Data Sources and Migration Strategies Various Data Migration Stages, Identifying Data Sources, Planning strategic and Technical plans, User requirements, Performance requirements Project Management - Overview to Project Management, Scope Management and Resource management using MS-Project International Etiquette Capstone Project Introduction to software quality assurance.

Exit Profile: Enterprise Information Systems Specialist The four semesters are followed by one-year of Professional Practice BPO Management This track prepares students for the high growth IT-Enabled Services--Business Process Outsourcing (BPO) industry, teaching them about the technical and functional skills relevant for this sector. Benefits

Courses mapped to the requirements of the BPO industry Provides a complete insight into BPO operations Enables learning in the area of Customer Relationship Management Creates customer interaction skills among learners

Semester 1 Content Students pursuing the BPO track will learn the following content instead of C++ in the Foundation semester:

Introduction to BPO - What is BPO? What is ITES? What is a Call centre? English Sound System - Vowel & consonant sounds, intonation, Syllable stress, Global accent etc

Exit Profile: Customer Service Agent

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Semester 2 Content

English Language Training - Overcome Indianism, Stress on Global accent, Vocabulary Building, Apply rules of reduced sounds, intonation and Stress etc Written communication - Email Etiquette, Business writing skills, Report writing Customer Care - Define a customer, Importance of Good customer service, Tips on handling different types of Customers., handle Customer complaint, Customer recovery and its importance to the organization Distance communication - Developing listening skills, Comprehending diverse accent and culture, Call centre Glossary etc Tele phone skills & Etiquette Quality Concepts Corporate etiquette

Exit Profile: BPO service agent Semester 3 Content

English Language Training - Enhance fluency through role plays CRM - What is CRM?, Cost associated with Customer acquisition, Cost of customer retention, Build Brand & Customer Equity, Knowledge base management, e-business and e-CRM Introduction to Business Processes - Insurance & Mortgage, HR & Payroll, Financial Accounting, Inventory control system, Various Payment services (Loan, Claim, credit, Collection, Expense Re-imbursement etc) Selling skills & tools - Build Selling skills, Distance marketing, Negotiation skills, Telemarketing, Data mining, MIS etc Time Management - Planning, Prioritizing, Time management tools etc Interpersonal skills - How to work in a team, Build team Synergy, Build positive Attitude and Take ownership of job

Exit Profile: BPO Operations specialist Semester 4 Content

BPO Industry Life cycle - From conception to setting up a BPO, Global best practices, Fatal Errors, Country specific laws, Data privacy etc Indian BPO scenario & Quality Standards - BPO Scenario in India, Laws applicable in India, International Quality standards, COPC, Six Sigma etc BPO Hierarchy - Typical Hierarchy in a BPO, Roles and Responsibility, Recruitment process etc Building Leadership Skills - Who is a Leader? Qualities of a leader, Enhance leadership skills, Coaching and mentoring juniors Stress Management - What is Stress? How one develops Stress, How to deal with stress, Techniques to self motivate & overcome stress Presentation Skills 20 | P a g e

Interview Handling skills Mentoring Skills

Exit profile: ITES Expert The four semesters are followed by one-year of Professional Practice. The second and the third semester will have provision for hands on experience for the students in the BPO Industry. It will also have provisions for the student to parallely pursue formal education like B.Sc (IT), M.Sc (IT) from Universities where NIIT has formal tie-up

TITLE OF THE PROJECT: Students behavior regarding NIIT (GNIIT Software Engineering) programme in Greater Noida and Delhi NCR, and its sales and promotion.

OBJECTIVES: 1) To compare the performance of NIIT (GNIIT Software Engineering) programme with others programme like Jetking, HCL, IIHT etc. 2) To analyze the opinion of students about NIIT (GNIIT Software Engineering) programme and increase the sales with appropriate promotion of the product GNIIT. NEED OF STUDY The need of study is that NIIT (GNIIT Software Engineering) is the professional computer training and education so it needs to study the market as where are they lacking in grasping the market. Since the no. of students joining NIIT (GNIIT Software Engineering) is low as comparison to previous year so they wanted to know where are the short comings in their courses and programs. The comparative study has been needed to know how the other institutes are managing in getting the market share.

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REVIEW OF LITERATURE

Mahanindia(Mar.2010) in its titled, One of the things that the completely revolutionized the world is computers and also it has indeed made life extremely fast has concluded that it also provided a plethora of opportunity for youngsters to start of on an exciting career. Indeed, there are opportunities galore for youngsters to star their journey towards a satisfying career. Computer courses that are gaining huge popularity amongst youngsters are computer hardware and networking courses. It is precisely for this reason that has led to the emergence of several institutes that claim to provide top class education in computer hardware and networking courses.

Manali Oak(Aug.2010) in its article titled, Computers have changed the way we work, be it any profession, it is only but natural the role of computers in education has been given a lot of prominence in the recent years has concluded that computers play a vital role in every field. They aid industrial processes; they find applications in medicine; they are the heart of the software industry; they play a vital role in education. The computer technology has a deep impact on education.

Sparsh Kumar(Mar 2010) in its article titled, IT Professionals Having Multiple Career Opportunities has concluded that Computer education is one of the most desired and preferred study option at every level today, either primary, secondary or higher level and IT education is the setting tone of modern education system in India as well as Abroad. A professional IT course prepares students to be a crucial part of working sector, and make them learn to survive effectively in a hard-core exhaustive working environment. The IT courses offer students training on other areas such as career development programs,

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industrial training, and corporate training.

Shiksha(Apr.2010) in its titled, 70,000 trained professionals required in networking sector has concluded that computer has changed the way of working in all aspects. We are so much dependent of computer in present life that we can not think many works which can be performed well without its use. Presently, most of the office work is done by the computers and all IT offices are dependent on that. The web business is increasing day-by-day so does the requirement of the trained professional is also changing.

Adarsh katani(2009) in its article titled, Computer skills are of utmost importance in today's world has concluded that a job in a large scale organization or in a small business. An IT-literate workforce has become more and more desirable, while many applications and software programs are being employed by different sectors to process and store data easily than ever before. Whether you are a middle-aged adult already working in a company or a teenager still in university, computer skills training is something you must receive for better chances at a job..

Christopher(Mar. 2009) in its article titled, IT Training is The Way To The Future has concluded that due to the rapid advances made in technology, IT training has become crucial if you want to get ahead in life. Whether you use the computer for leisure or work, you need to know about the latest advancements in the technological world. This is where these training courses come in handy.

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Alok Kumar(June 2008) in its article titled, No universally accepted way to prepare for a job as an Information Technology (IT) Professional than through Microsoft Certifications has concluded that a bachelor's degree is often required and relevant work experience is very important, many people develop their computer skills while working in other fields. The continual study of new technologies is necessary to keep computer skills current.

Parr, Irene Fung(Nov.2000) in its article titled, The literature on computer-assisted learning, particularly its effects on learning outcomes has concluded that the evidence regarding the use of computer-assisted learning in literacy and numeracy is assessed, as well as the use of integrated learning systems.

Johnson(Sep.1996) in its titled, Many research reports that indicate we now have a deeper understanding of how to maximize the benefit to learners through a variety of technology has concluded that there is no longer any need for the impatient premise that the value of technology is self-evident since there is now a more significant body of research findings which support its usefulness. These studies also help us answer the important question: 'useful for what?

Mack and MIller(Oct.1996) in its titled, "Perhaps one of the best documented successes with computers in education is in developing students' writing" has concluded that it has become clear over the past decade that simple motivational and short-workshop schemes are vastly insufficient to enable veteran (and even new, computer-generation) teachers to teach differently, and to teach well with technologies.

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Swan and Mitrani(Nov.1996) in its titled, "Computers can change the nature of teaching and learning at its most basic level" has concluded that we need to ensure that we are using our current knowledge about the application of technology in education as a basis for proceeding in the future.

Peck and Dorricott(Apr.1994) in its titled, "Students must feel comfortable with the tools of the Information Age" has concluded that individuals need to learn at higher rates of effectiveness and efficiency than ever before because of rapidly growing bodies of relevant information and the escalation of knowledge and skill requirements for most jobs.

Kromhout and Butzin(Mar.1993) in its titled, The computers Helping Instruction and Learning Development (CHILD) has concluded that the study was a five year investigation in nine Florida elementary schools, which began in 1987. Over 1400 students participated and their teachers received training which included not only the technological components of the program (3-6 computers were placed in each classroom) but also emphasized establishing a team environment with other teachers in the project. Much of the students' daily routine involved self-paced interactions in a learning station environment. 'Student empowerment' was a key concept of the project.

Riel (Jan.1993) in its titled, An array of tools for acquiring information and for thinking has concluded that expression [allowing] more children more ways to enter the learning enterprise successfully. These same experiences provide the skills that will enable students to live productive lives in the global, digital, information-based future they all face.

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LIMITATIONS IN RESEARCH All efforts have been made to make the study a complete and comprehensive survey of the consumer and dealers perception. All efforts have been made so that the study presents a true picture of the of the IT industry. But still there can be some limitations and errors in the research. Since the survey was done only in Greater Noida and Delhi NCR, the result obtained may not be taken as universal suggestion. Quality of the information highly dependent on the knowledge and mindset of the respondents.

RESEARCH METHODOLOGY The research methodology is the specification of method of acquiring the information needed to structure or solve the problem. It is not considered to be the decision of facts but also building up the data knowledge and to discover the new fact involved through the process in the dynamic change in the society. GEOGRAPHICAL AREA: The study is conducted in Greater Noida and Delhi NCR PERIOD OF COVERAGE: The duration of project work is about 6 weeks. RESEARCH DESIGN: The research design is a pattern or an outline of the research projects working, it is a statement of only the essential elements study, those that provide the basic guidelines for the details of the project. Further a research design is an arrangement of conditions for collection and analysis of data in that aim to combine relevance to research purpose with economy in procedure. It constitutes the blueprint for collection, measurement and analysis of data. Research design stands 26 | P a g e

for advance planning of the methods to be opted for collecting the relevant data and the techniques to be used in their analysis, keeping in view of the objectives of their research. The research design used in this project by the researcher is the descriptive research design. Descriptive research design: Determining the relationship between two or more variables. It is well structured. It is more economical, we can gather more information. Problems can be found after the questionnaire preparation. It needs less time.

SAMPLE DESIGN: A sample design is a definite plan for obtaining a sample from a given population. It refers to the technique or the procedure the researcher would adopt in selecting items for the sample. Population: Population for this research is set of students those who are doing different- different computer courses from different- different institutions in Greater Noida and Delhi NCR Sample units: Sampling units used by the researcher is that, every single student who is doing different computer courses from different institution. Sample size: The number of samples collected by the researcher is 50. Sampling procedure / Sampling method: The sampling method used for this study is convenience sampling, which is selected according to the easy and convenience of the researcher. 27 | P a g e

METHOD OF DATA COLLECTION Primary data: The researcher collected both by direct survey from the students through questionnaire. The researcher used structured non-disguised questionnaire. Secondary data: Here the researcher collected secondary data from the company profile, industry profile and official web sites. RESEARCH INSTRUMENT: Research instrument used for data collecting is questionnaire. Questionnaire: The questionnaire is prepared in a well-structured and non-disguised form so that it is easily understandable and answerable by everyone. The type of questions include in the questionnaire are multiple choice questions and dichotomous question.

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DATA ANALYSIS AND INTERPRETATION

Table 1 Showing educational Qualification.

N=50

Options

No. of responses

Percentage

Under graduate

27

54

Graduate

15

30

Post graduate

16

Graph 1

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ANALYSIS It shows mostly students those are doing this course who are under graduate and also very less percentage of post graduate students.

Table 2 Showing type of course are you doing.

N=50

Options

No. of responses

Percentage

Hardware

14

28

Software

28

56

Networking

16

Chart 1

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ANALYSIS This figure shows mostly students are preferred software and hardware courses besides networking courses. Table 3 Shows from which institute are you doing this type of course. N=50

Options

No. of responses

Percentage

NIIT

17

34

Jetking

19

38

HCL

10

20

Any other

Graph 2

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ANALYSIS Most of the respondents are doing course in NIIT and Jetking so mostly students are preffered these two institutions. Table 4 Showing the time duration. N=50

Options

No. of responses

Percentage

2 hours

13

26

2-3 hours

15

30

3-4 hours

20

40

Any other

2 Graph 3

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ANALYSIS Most of the students are doing this course for 3-4 hours because they want to get more knowledge about the course. Table 5 Showing the cost of course. N=50

Options

No. of responses

Percentage

Below 20,000

15

30

20.000-60,000

17

34

60,000-100000

10

20

Above 100000

16

Chart 2

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ANALYSIS The above chart shows mostly students are those doing this course who are paying only 20,00060,000 Table 6 Shows does your institution has qualified and well trained teachers. N=50

Options

No. of responses

Percentage

Yes

36

72

No

Medium

11 Graph 4

22

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ANALYSIS Majority of the respondents said that the coaching staff are well trained in their institute. This chart shows that students are more satisfied from the teachers.

Table 7 Shows the training course and your institution recognized/ certified for formal placement. N=50

Options

No. of responses

Percentage

Yes

48

96

No

Chart 3

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ANALYSIS Majority students replied that their institutes are recognized for formal placements. Table 8 Showing the best thing about institute.

Options

No. of responses

Percentage

Good job assistance

32

33

Good environment of study Room

25

25

Good brand image Good Infrastructure and other Facilites

30

31

11 Chart 4

11

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ANALYSIS Most of the respondents replied that Good job assistance and good brand image are best attribute of their institute. Table 9 Showing satisfaction with the services provided by the Institute.

Institutes

Mean

NIIT

0.94

HCL

0.60

JET KING

0.70

Graph 5

Mean 1 0.8 0.6 0.4 0.2 0 JET KING HCL 0.94 0.7 0.6 Mean

NIIT

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ANALYSIS The above graph shows that students studying from NIIT are more satisfied with their institute, whereas HCL and JET KING are lacking behind in satisfying their students. Table10 Showing whether the training or project well scheduled. N=50

Options

No. of responses

Percentage

Yes

47

94

No

3 Graph 6

ANALYSIS Most of respondents replied that their coaching is well scheduled. 38 | P a g e

Table11 Shows which part suppose to be the most powerful part of your training work in your institution. N=50

Options

No. of responses

Percentage

Practical

15

30

Theortical

18

Both

26 Chart 5

52

ANALYSIS Majority replied that practical and theoretical both are strong part of their institute.

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Table12 Shows do you think you will get good job after doing this course? (Or The overall center will help you) N=50

Options

No. of responses

Percentage

Yes

35

70

No

Cant say

12 Graph 7

24

ANALYSIS Most of the students said that they will get the job after this course.

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FINDINGS Mostly students those are doing this course who are under graduate and also very less percentage of post graduate students. Most of the respondents are doing course in NIIT and Jetking so mostly students are preferred these two institutions. In this students are studying from NIIT are more satisfied with their institute, whereas HCL and JET KING are lacking behind in satisfying their students. SUGGESTION 1. As a part of a big brand NIIT should make efforts to provide good job opportunities for all type students like average student who have not good academics. 2. IT institutes should focus on preparing the students in practical more, it should give a more stress on practical knowledge. 3. NIIT should reduce the prices the of the courses so that it can attract more no of students as the affordability of students is low as most of students prefer cheaper courses. CONCLUSION It has been concluded from the research that : 1. As GNIIT has good in computer training market so it needs to set a target segment which are under graduate students. 2. It has been concluded that NIIT is having a good position in the market. In order to grasp the whole market it has to make certain changes in its programs so that it can attract more no of students. 3. GNIIT is a part of NIIT brand so it should use its brand image to take an edge over others.

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BIBLIOGRAPHY

Alavi, M. (1994). Computer-Mediated Collaborative Learning: An Empirical Evaluation, MIS Quarterly, (18:02), June, pp. 159-174. Aust, R., Padmanabhan, S. (1994). Empowering Teachers with Technology: An Agenda for Research and Development. ERIC DIGEST - ED373700 ERIC Clearinghouse on Information Resources, Syracuse, N.Y. Brennan, M. (1992). Trends in Educational Technology 1991. ERIC DIGEST - ED343617, ERIC Clearinghouse on Information Resources, Syracuse, N.Y. D'Ignazio, F. (1993). Electronic Highways and Classrooms of the Future. In The Technology Age Classroom, edited by T. Cannings and L. Finkle. Wilsonville, Ore.: Franklin, Beedle, and Associates. Dwyer, D. (1994), Apple Classrooms of Tomorrow: What we've learned, Educational Leadership, Vol. 51. Ehrmann, S. (1995). Asking the right questions. Change, Vol. 27. Hawkins, J., and Honey, M. (1993). Teaching & Telecommunications: Research. Center of Children and Technology. Hodas, S, (1993). Technology Refusal And The Organizational Culture of Schools, 2.0 Johnson, D. (1996) .Evaluating the Impact of Technology: The Less Simple Answer,From Now On: A Monthly Electronic Commentary on Educational Technology Issues, Vol 5 , No 5 , January/February. Kerr, S., (1991).Lever and fulcrum: Educational technology in teachers' thought and practice. Teachers College Record, Vol. 93.

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Kinnaman, D.E. (1995). Cannibalism, Convergence and the Mother of All Networks. Technology and Learning, November./December, p. 86. Kromhout, O, Butzin, M., (1993). Integrating computers into the elementary school curriculum. Journal of Research on Computing in Education, Vol. 26. Kulik, C.C., and Kulik, J. (1991). Effectiveness of Computer-based Instruction: An updated analysis. Computers in Human Behavior, Vol 7, No 12, pp. 75-94. Leslie, J. (1994). Kids Connecting. Wired Magazine.

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QUESTIONAIRE

Dear Sir/Madam I am a student of MBA from Lovely Professional University, Phagwara Punjab and doing a research internship project on Students behavior regarding NIIT (GNIIT Software Engineering) programme and its sales and promotion in Greater Noida and Delhi NCR. so we request you to kindly help us in completing our project by giving the required information to us. I shall be thankful to you.

Name of Respondent:

Contact No.

Q1. What is your educational qualification? Ans. a) Under Graduate b) Graduate c) Post Graduate Q2. Which type of course are you doing? Ans. a) Hardware b) Software c) Networking Q3. From which institute are you doing this type of course? Ans. a) NIIT b) JetKing c) Hcl d) Any Other________________

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Q4. What is the time duration of your course? Ans. a) 2 hours b) 2-3 hours c) 3-4 hours d) Any other____________

Q5. What is the cost of your course? Ans. a) below 20,000 b) 20,000-60,000 c) 60,000-1,00,000 d) Above 1,00,000 Q6. Does your institution has qualified and well trained teachers? Ans. a) Yes b) No c) Medium

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Q 7. Is the training course and your institution recognized/ certified for formal placements? Ans.

Q 8. What is the best thing about your institute? Ans.

Q 9. How much are you satisfied with the services provided by your institute? Ans.

Highly Satisfied

Satisfied

Neutral

Dissatisfied

Highly Dissatisfied

Q 10. Is your training or project well scheduled? Ans.

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Q 11. Which part suppose to be the most powerful part of your training work in your institution? Ans. b

Q 12. Do you think you will get good job after doing this course or the overall center will help you? Ans.

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