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Introduction:

Bangla Trac Limited (conducting business under the name Bangla CAT) was appointed the dealership for Caterpillar engines and equipments in the Peoples Republic of Bangladesh on the 11th of October 2004. Bangla CATs management brings with it over thirty years of experience in marketing Caterpillar products in Bangladesh. Bangla CAT also brings with it the commitment to improve the already high level of service and coverage that Caterpillar customers receive. With a Corporate Office located in the heart of Dhaka in 4, Mohakhali Commercial Area and a service Centre in the highly industrialized region of Ashulia on the easily accessible Dhaka-Ashulia highway, we are providing unparalleled nationwide access to more than 1500 customer organizations. Starting with an impressive fleet of dedicated servicing vehicles, we have the strengths of a fleet of servicing vehicles capable of providing round the clock support, a regional office in the Chittagong region and a warehouse at Vulta.

Management Structure:
Top Management: Board of Directors Managing Directors Executive Vice President Vice President

Mid level Management: Manager Deputy Manager Assistant Manager

Operating level Management: Senior Executive Executive Junior Executive

Chain of Order
Chairman Board of Directors Managing Director

Vice President

Manager Senior Executive

Company History: Bangla Trac Limited (concluding business under the name Bangla CAT) was appointed the dealership for Caterpillar engines and equipments in the Peoples Republic of Bangladesh on the 11th of October 2004. Bangla CATs management brings with it over thirty years of experience in marketing Caterpillar products in Bangladesh. Bangla CAT also brings with it the commitment to improve the already high level of service and coverage that Caterpillar customers receive. With a corporate Office located in the heart of Dhaka in 4, Mohakhali Commercial Area and a Service Centre in the highly industrialized region of Vulta on the easily accessible Dhaka-Narshingdi highway, Bangla CAT will provide unparalleled nationwide customer access. Starting with an impressive fleet of dedicated servicing vehicles, Bangla CAT also aims to expand its facilitates to a fleet of servicing vehicles capable of providing round the clock support, a regional office in the Chittagong region and a fully-equipped Service Workshop north of Dhaka by mid-2005. This expansion will result in unparalleled service coverage, access and most importantly, customer satisfaction.

Strategies of Market Penetration:


Largest electrical power generation (EPG) dealer for Caterpillar Asia Pacific. Among the top 5 caterpillar EPG dealer globally Largest gas engine dealer Bangla cat is passionately involved in corporate social responsibilities

Industry Leadership: A career at Bangla CAT means working for an industry leader that enables progress drives development and paves the way for positive and sustainable growth in communities around the globe.

Innovative Technologies Our teams work together to build, refine and innovate advanced technologies and our remanufacturing processesthat address the consumer and environmental demands our customers face every day.

Global Opportunities Explore your world. Caterpillar manufactures more than 300 products in 23 countries and serves customers in 200 countries worldwide.

Career Development We aim to inspire our employees to reach their full potential. So we provide them with continuous career development opportunities to help grow their skills and guide their careers.

Diversity Our global workforce is made up of people with different backgrounds and varied experiences. We believe a diverse culture builds a stronger Bangla CAT team.

Compensation Our compensation packages are designed to attract, retain, motivate and reward the valuable individuals who contribute to Bangla CAT success and growth.

Well Being Bangla CAT offers its employees more than just a paycheck. Check out the other elements of our Total Rewards package, including our employee assistance program.

PRODUCTS: GAS GENERATOR SDIESEL GENERATORS HFO GENERATORS CONSTRUCTION MACHINERIES MATERIAL HANDLING MARINE SOLUTION RENTALS PARTS

Gas Generators: Caterpillar Gas Generator sets deliver low emissions with power ratings from 80 kWe and the fuel flexibility to burn biomass, pipeline natural gas, LPG, LNG and CBM. Robust design provides life-long and simplified operation.

Diesel Generators: Caterpillar is the worlds largest manufacturer of high-speed diesel generator sets and engines, offering the largest range ratings from 12 kWe to 17,463 kWe of specifications available.

HFO Generators: Caterpillar Motoren GmbH Co. & KG manufactures low emission-high efficiency liquid fuel fired gen sets ranging from 2.5 MWe to 13.9 MWe and Natural Gas fired Gen set of 6.5 MWe at 500 to 750 RPM. Caterpillar liquid fuel fired engines eventually can run up to 700 cSt of fuel quality. Caterpillar Motor en provides detailed customer consultation and engineering to make the project reliable and worthy with simple cycle and cogeneration that consistently exceed our customers expectations. Our experience spans the globe with installations on every continent, delivering power from 2.8 to over 100 MWe. Our trust is earned and sustained every day through the continuous success of our customers together we have demonstrated the power to make progress possible:

Construction Machineries: The Caterpillar equipment product line, consisting of more than 300 machines, sets the standard for our industry-one that is increasingly customer-focused. We plan to remain the leader, and continue to help you meet your needs with our equipment, with the best distribution and product support system in any capital goods industry and the continual introduction and updating of products

Material Handling: Our complete line of lift truck range covers capacities from 800 kg to 15,000 kg. Choose from solid or pneumatic tires, as well as electric, gasoline, LPG, diesel and electric narrow aisle products such as stackers, reach trucks, order pickers and pallet movers. We also offer a wide range of attachments from basic forks and clamps to load stabilizers and drum handlers.

Marine Solutions: Caterpillar is the marine industrys leading provider of medium and high speed marine diesel engines, generator sets and auxiliary engines. Manufacturing both the Cat and MaK brands for marine engines, Caterpillar Marine Power Systems is committed to meeting customer requirements regardless of their vessel or location. Every Caterpillar marine engine comes with 75 years of engine experience. Our world-class product line of high speed and medium-speed marine engines for commercial, ocean-going and pleasure craft marine power systems applications allows us to offer power solutions for the output range of 11 kW-16,000kW, main propulsion and onboard power supply, including emergency generator sets, single or multi-engine plants and complete propulsion systems. Caterpillar Marine Power Systems has a clear focus on the key segments that make up the global marine industry, developing products and services to support the unique, individual needs of each of these segments: Cruise / Ferry /General Cargo / Inland Waterway / Tug & Salvage / Dredge / Offshore.

Rental: Bangla CAT Power rental fleet ranges from 100 kVA to 635 kVA with a total fleet capacity of 9MWe. Rental fleet has the most modern tools and highly trained service personnel to back these products. Units are all Prime rated and thus suitable for unlimited continuous usage applications. Our rental agreement allows for the maximum operating hours in the industry and our engines have the best fuel consumption efficiency which results in overall lower cost of operations. Moreover these premium qualities Caterpillar generators have been maintained to the highest standards using genuine CAT parts and qualified engineers to ensure the quality in every Bangla CAT Power Rental solutions.

Parts: Bangla CAT offers you the complete range of the genuine spares, parts and kits from Caterpillar at competitive price, Result: you buy more than just parts. You buy yourself Reliability, Productivity and Peace of mind. Bangla CAT also offers 06 (six) months warranty of CAT spare parts and kits.

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