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Australians wouldn't give a Castlemaine XXXX for anything else. Australian Beer Coffee at its best. Coke is it? Nescafe Gold Blend
Come alive! You're in the Pepsi generation. Eaters, start your orders. Every Pepsi refreshes the world. Fresh squeezed glaciers. Chipotle
Good to the last drop. Maxwell House Coffee Have it your way. Burger King
How do you spell relief? R-O-L-A-I-D-S. Rolaids I am Canadian. Molson Canadian Beer Is it in you? I'm lovin' it. Gatorade McDonald's Burger King
Keep walking. Johnnie Walker Love it for life. Dannon Yogurt No rules, just right. Outback Steakhouse
Oh thank heaven for 7-Eleven. 7-Eleven One thing leads to another. Nescafe Carlsberg
Something to smile about. That frosty mug sensation. That's right. Wendy's
Think outside the bun. Taco Bell The king of beers. Budweiser
The king of good times. United Breweries When you say Budweiser, you've said it all. We're cooking now. Denny's Bacardi Budweiser
Between love and madness lies Obsession. Because you're worth it. Every kiss begins with Kay. fcuk advertising. Hello boys. L'Oreal Kay Jewelers
Playtex Wonderbra
I am what I am. Reebok Impossible is nothing. Adidas It takes a licking and keeps on ticking. Just do it. Nike, Inc. Levis Timex
Maybe she's born with it - maybe it's Maybelline. The mark of a man. Old Spice DKNY Jeans
The official uniform of New York. The jeans that built America. Lee
Wrangler
Automobiles Born to perform. Break through. Cadillac Eye it - try it - buy it! Chevrolet Ford Oldsmobile Jaguar
Ford. Designed for living. Engineered to last. It's not your father's Oldsmobile anymore. Inspiration comes standard. Chrysler
Mercedes-Benz. The future of the automobile. Mercedes-Benz Never follow. Audi Aston Martin
Sheer driving pleasure. BMW The power of dreams. Honda The ultimate driving machine. BMW The road will never be the same. Volkswagen. Drivers wanted. We try harder. Avis Zoom-Zoom. Mazda Acura
Volkswagen
All the news that's fit to print. The New York Times Always low prices. Always. Wal-Mart
Apple Computer
Do you have the bunny inside? Energizer Max Fair and balanced. Get more FOX News
How does the wireless industry make you feel? Sprint If you don't get it, you don't get it. Intel inside. Intel HBO Circuit City Energizer Batteries The Washington Post
Let your fingers do the walking. Yellow Pages Meet your new personal trainer. Nick is for kids. Nickelodeon TV channel Reach out and touch someone. AT&T Wireless Save money. Live better. Taking care of business. The fun develops instantly. The Eye in the Eyes. CBS Spike TV CNN Wal-Mart Office Depot Polaroid Nike+iPod
This changes everything. Again. Apple iPhone 4 Thousands of possibilities. Get yours. Best Buy
Turn It Up.
UPN
We never stop working for you. Verizon Wireless Wikipedia, the free encyclopedia. Your Potential. Our passion. Wikipedia
Microsoft RadioShack
Product or Company
Reach out and touch someone AT&T Please don't squeeze the Charmin Where do you want to go today? Life's Good LG Charmin Microsoft
Neighbor's envy, owner's pride Onida TV in India Snap, Crackle, Pop Rice Krispies
The Real Thing Coca-Cola Where's the beef? Wendy's Alka Seltzer
Plop, plop; fizz, fizz; oh, what a relief it is Sharp Minds, Sharp Products Finger lickin' good Connecting people Sharp
Because you're worth it Inspired Living Haier Let's Make Things Better Hello Moto Motorola
L'Orealego defensive
Philips
Nicorette, Nicorette, you can beat the cigarette Nicorette It's everywhere you want to be VISA Eat Mor Chikin! Chick-fil-A Maybe she's born with it. Maybe it's Maybelline We make money the old-fashioned way....We earn it Be all that you can be. United States Army Sometimes you feel like a nut, sometimes you don't Everything is easier on a Mac Apple Computer AOL (play on World Wide Web) Peter Paul Almond Joy & Peter Paul Mounds Maybelline Smith Barney
Welcome to the World Wide Wow Nothing Runs Like A Deere Live unbring Ikea BMW
Deere&Company
Live in your world, play in ours Sony Playstation and Playstation 2 gaming consoles When it absolutely, positively has to be there overnight Federal Express Get N or get out Nintendo 64 Future Shop
See what the future has in store Easy as Dell Dell Computer Shell Oil Pringles
Push Button Publishing Blogger.com How do you spell relief? Rolaids Avis Rental Cars
Is it live, or is it Memorex?
Memorex eBay
Wherever you go, our network follows Hutch Cellular India Consider IT Done Syntel Pillsbury
Nothin' says lovin' like something from the oven No battery is stronger longer High Performance, Delivered Intel inside Intel Duracell Batteries Accenture
Impossible is Nothing Adidas Life's Good LG The car in front is a Toyota - Toyota. "The Best Built Cars in the World" and "Moving you forward" were other famous slogans by Toyota. Everything we do is driven by you Ford Imagination at Work - General Electric (GE) The Company for WomenAvon Quality is Remembered Long After the Price is Forgotten-: Gucci Take the feeling of clean to the Extreme.AquaFresh
Take Aim against cavities!Aim-safety Maximum taste. Zero calories -Pepsi Max-safety
Express Yourself - Airtel Cellular Service Indiasocial The mark of a man. Old Spice- Ego
A slogan is an advertising tag-line or phrase that advertisers create to visually expresses the importance and benefits of their product. By and large, its a theme to a campaign that usually have a genuine role in peoples lives. It has the ability to loan peoples time and attention by putting consumers at the heart of the solution. Fact is, it is so crucial that companies spend billions on advertisements around the world to develop a marketing campaign just to achieve a successful brand awareness.
Every day we see millions of messages and catchphrase everywhere from print media to online advertisements. True, there are some slogans that we know by heart but a millions of them have come and gone that we hardly ever noticed. What is it about an advertising slogan that catapults it into fame? Aside from having outstanding brand recall, they have a positive x factor that makes us look twice, think thrice and delight the imagination of their target markets and characterize their products in original ways. According to the book "Creative Advertising" by Charles Whittier: "A slogan should be a statement of such merit about a product or service that is worthy of continuous repetitive advertising; is worthwhile for the public to remember; and is phrased in such a way that the public is likely to remember it."
Identification. A good slogan must stay consistent with the brand name either obviously stated or strongly implied. Its better to include the name of your business to it. Memorable. Some of the best taglines or slogans are still being used today, even though they were launched several years ago.
Beneficial. Reveal your purpose and benefits of the product by conveying the message in consumer language. Turn bad into good. Suggest the risk of not using the product. Create a positive feeling for the consumers. Differentiation. In an overcrowded market, companies on the same industry need to set themselves apart thru their creative and original tagline or slogan. Keep it simple. Use proven words and short keywords. One word is usually not enough.
Mac Pro Mac Pro 77 Remarkable Slogans and Guidelines On How To Create Them
Harley Davidson Harley Davidson 77 Remarkable Slogans and Guidelines On How To Create Them
Calvin Klein Calvin Klein 77 Remarkable Slogans and Guidelines On How To Create Them
Survivor TV Series Survivor TV Series 77 Remarkable Slogans and Guidelines On How To Create Them
Johnnie Walker Johnnie Walker 77 Remarkable Slogans and Guidelines On How To Create Them
United Negro College Fund United Negro College Fund 77 Remarkable Slogans and Guidelines On How To Create Them
Marks & Spencer Marks & Spencer 77 Remarkable Slogans and Guidelines On How To Create Them
Federal Express Federal Express 77 Remarkable Slogans and Guidelines On How To Create Them
Red Cross Red Cross 77 Remarkable Slogans and Guidelines On How To Create Them
Fortune Magazine Fortune Magazine 77 Remarkable Slogans and Guidelines On How To Create Them
Holiday Inn Holiday Inn 77 Remarkable Slogans and Guidelines On How To Create Them
Yellow Pages Yellow Pages 77 Remarkable Slogans and Guidelines On How To Create Them
Abbey National Abbey National 77 Remarkable Slogans and Guidelines On How To Create Them
Tag Heuer Tag Heuer 77 Remarkable Slogans and Guidelines On How To Create Them
News Statesman News Statesman 77 Remarkable Slogans and Guidelines On How To Create Them
Electronic Arts Electronic Arts 77 Remarkable Slogans and Guidelines On How To Create Them
Maxwell House Maxwell House 77 Remarkable Slogans and Guidelines On How To Create Them
Aston Martin Aston Martin 77 Remarkable Slogans and Guidelines On How To Create Them
Burger King Burger King 77 Remarkable Slogans and Guidelines On How To Create Them
Kentucky Fried Chicken Kentucky Fried Chicken 77 Remarkable Slogans and Guidelines On How To Create Them
United Airlines United Airlines 77 Remarkable Slogans and Guidelines On How To Create Them
Diesel Jeans Diesel Jeans 77 Remarkable Slogans and Guidelines On How To Create Them
Metropolitan Life Metropolitan Life 77 Remarkable Slogans and Guidelines On How To Create Them
General Electric General Electric 77 Remarkable Slogans and Guidelines On How To Create Them
The National Lottery The National Lottery 77 Remarkable Slogans and Guidelines On How To Create Them
Energizer Energizer 77 Remarkable Slogans and Guidelines On How To Create Them Slogans of Top Advertising Agencies J Walter Thompson (JWT)
JWT is one of the largest advertising agencies in the United States and the fourth-biggest in the world. It is one of the key companies of Sir Martin Sorrells WPP Group and is headquartered in New York. (wiki) Top clients: Ford, HSBC, Unilever, Nestl, Vodafone. (visit website) DDB
"Co-creation"
DDB is a part of Omnicom Group Inc the advertising holding company with the highest revenue in the world, at US$12.69 billion, according to Advertising Ages agency rankings of April 2008 founded in Manhattan. (wiki) Top clients: Volkswagen, Capital One, Epson, Exxon Mobil, Harvey Nichols. (visit website) Leo Burnett
A part of the French group Publicis. Its clients include McDonalds, Coca-Cola, Walt Disney, Marlboro, Maytag, Kelloggs, Tampax, Nintendo, Philips, Samsung, Visa, Wrigleys, Hallmark, Allstate Insurance, Procter & Gamble and others. It has 97 offices in 84 countries. (wiki) (visit website) M&CSAATCHI
An international advertising agency network formed in January 1995 by the brothers Maurice Saatchi and Charles Saatchi after they were ousted from the advertising agency group Saatchi & Saatchi which they had founded in 1970. (wiki) Top clients: Heinz, Porsche, GlaxoSmithKline, Halfords, RBS Group. (visit website) Saatchi & Saatchi
"Nothing is impossible"
Global advertising agency network with 140 offices in 80 countries and over 6,500 staff. It was founded in London in 1970 but now headquartered in New York. (wiki) Top clients: The Labour party, T-Mobile, Sony Ericsson, Carlsberg, Visa. (visit website) Bartle Bogle Hegarty (BBH)
British advertising agency, responsible for some notable advertising campaigns of the last 30 years. The company was founded by John Bartle, Nigel Bogle & Sir John Hegarty in 1982. (wiki) Top clients: Audi, Levis, British Airways, Lynx, Vodafone. (visit website) TBWA
International advertising agency whose headquarters are in Midtown Manhattan, New York City, United States. The companys name is formed by the initial of each of its four founders. (wiki) Top clients: PlayStation, Apple, Nissan, Galaxy, Mller. (visit website) Ogilvy Group
International advertising, marketing and public relations agency based in Manhattan and owned by the WPP Group. The company operates 497 offices in 125 countries with approximately 16,000 employees. (wiki) Top clients: Ford, American Express, IBM, Barclays, BT. (visit website) RKCR/Y&R
"Brand energy"
Top clients: Marks and Spencer, Lloyds TSB, Bacardi, Land Rover, Oxfam. (visit website) Wieden + Kennedy
"Creating strong, provocative relationships between good companies and their customers"
Independently owned American advertising agency best known for its work for Nike, Honda, Cocacola and Starbucks. Founded by Dan Wieden and David Kennedy on April 1, 1982, in Portland, Oregon, it is one of the largest independently-owned advertising agencies in the world. (wiki) (visit website) Euro RSCG London
"Contagious ideas"
London-based integrated advertising agency. It is part of the Euro RSCG Worldwide network which has 233 offices located in 75 countries throughout Europe, North America, Latin America, Asia Pacific
and the Middle East. (wiki) Top clients: The Conservative Party, Citro*, Evian, Yakult, Peugeot. (visit website) WCRS (Aegis Group)
Aegiss services include market insight and communications strategy, through digital creative execution and website design and build, to media planning and buying, brand tracking and marketing analytics. Top clients: BMW, Sky, Abbey, Weetabix, 118 118. (visit website)