Varun Bhavsar SYBMS A 20 Marketing Management

STPD ANALYSIS

1. MOUNTAIN DEW Segmentation- Non- alcoholic beverage drinker, geographic-urban and semi urban areas Targeting- Youth, Age group 14 25 years old SEC Class A Positioning-To young, active soft-drink consumers whohave little time tosleep, Mountain Dewis the soft drink that gives you moreenergy than anyother brand becauseit has the highest level of caffeine. Differentiation- Different kinds of packaging like the recent pet-bottle with a grip

2. SURF EXCEL QUICK WASH Segmentation- Working consumers, housewives, keep clean, demographic small family size, city dwellers, business class Targeting- Age group 20-40 years old SEC Class A+ Positioning-It penetrates into the layers of fabric and removes tough stains from 10 most stain prone areas like collars, cuffs, pockets, bottoms, waist sleeves, stocks, underarms and trouser falls. In short, positioned to be a qualitative tough stains remover. Differentiation-Ordinary detergents have excess lather that wastes water without giving a complete wash, Only Surf excel Quickwash has a special low lather formulation that removes tough stains while saving two buckets of water daily.

3. MAHINDRA SCORPIO Segmentation- Life-style oriented consumers, gender: male, geographic: cities, deserts, forest areas Targeting- Age group 18-35 years old SEC Class A+ Positioning- Nothing Else Will Do, provides with ruggedness, luxury, comfort, thrill and adventure Differentiation-A vehicle that providesthe luxury and comfortof a carand theadventure and thrill of an SUV

4.VODAFONE Segmentation- Age, service usage, institutional/retail customers Targeting- SMS & GPRS/EDGE Data Usage Recharge facilities targeted for youth, Chhota recharge targeted for small users, Home Calling Cards for family of professionals who work abroad, Vodafone Campus Pack targeting a group of users/circle users SEC Class A Positioning- Positioned to be the strongest and the best network Wherever you go the network follows you., quality service & innovative distribution Differentiation- Very Heavy Marketing & Advertising: zoozoo ads, the Pugh ads, value added services, etc

5. BALAJI WAFERS Segmentation- Geographic: Rural areas, young and mid-aged middle-classed and lower middleclassed people who enjoy junk food. Targeting- Age group 10-18 18-25 years old SEC Class C Positioning-ChatarPatar Items, varieties of wafers, different flavors Differentiation- Quantitative and almost the same quality as more expensive brands in Rs. 5 packs.

6. DISNEYLAND Segmentation- Tourists, Fun-loving families Targeting- Age group 02-18, 18-35,35-50 years old SEC Class A+ Positioning-a place where adults and their children could go and have fun together Differentiation-Personnel differentiation: Disney trains its theme park people thoroughly to ensure thatthey are competent, courteous, and friendly.Each employee is carefully trained to understand customers and to make people happy.

7. MICROMAX Q55 BLING

Segmentation- Gender: Female, college going, working, fashion sensed, style-quotient wanting females Targeting- Age group 16-28 years old SEC Class B+ Positioning- It twinkles. It will make your girl love this wonderlicious gadget of hers. Positioned as the only gadget for females. Differentiation- Unique mobile phone embellished with enlightened Swarovski elements Cubic Zirconia, the smooth pearl finish, the swivel design and a compact rare mirror.

8.KINGFISHER AIRLINES: SEGMENTATION-

SEGMENTATION GEOGRAPHIC DEMOGRAPHIC

ATTRIBUTES LOCATION GENDER OCCUPATION SOCIAL CLASS INCOME EDUCATION

ILLUSTRATIONS INDIA AND OUTSIDE INDIA FEMALE,MALE PROFESSIONAL SEC UPPER MIDDLE 25000 LITERATES STATUS CONCIOUS AIR TRAVELLER HOLIDAYS GREAT FOOD,SERVICE,AMBIENCE,COMFORTABLE SEATS,GIFTS

PSHYCOGRAPHIC BEHAVIOURAL

LIFESTYLE OCCASIONS BENEFIT

TARGETING:executives,family.passengers not really economy conscious but seeking an airline commensurate with their standing or status who love to be pampered are price insensitive, seek a pleasurable in flight ambience and experience. POSITIONING:kingfisher class,a never before experience,funliner. DIFFERENTIATION:one class,no male pursers,brand new a320s,personalized video screens with 5 channels,10 kingfisher radio channels. PRICING:value.

PROMOTION:print,outdoor,electronic. PLACE:online,home delievery in Mumbai or delhi,travel agents. BRANDING:Airline extends to FLY THE GOOD TIMES.

9.SCOOTY PEP+-FIRST TIME RIDERS SEGMENTATION GEOGRAPHIC DEMOGRAPHIC VARIABLES LOCATION AGE GENDER OCCUPATION EDUCATION POPULATION DENSITY SOCIAL CLASS ILLUSTRATIONS METROS-DELHI,MUMBAI YOUTH FEMALE STUDENT LITERATES URBAN

SEC A

PSHYCOGRAPHIC PERSONALITY EXTROVERTS LIFESTYLE BEHAVIOURAL ATTITUDE BENEFITS OUTDOOR ENTHUSIASTIC SERVICE

TARGETING:The youth, aged between 18-28 and with inspiring appeal towards driving sports bike. POSITIONING:leader in the market segmentation with localization and lowering of the product. DIFFERENTIATION:A 4 stroke single cylinder forced aircool. in terms of looks and styling,clear turn signal lamp and an easy* centre stamp. White and whacky collection of colours-vista blue,spring green perky pink,passion purple,blush red.the displacement is 87.8cc. PRICING:value. PROMOTION:print,outdoor,electronic.

10. COCA COLA (COKE) Segmentation-Non alcoholic beverage drinker, geographic-urban and semi urban areas Targeting-youth, Age group 14-35 SEC Class A Positioning-believe in a happier tomorrow Differentiation-different kinds of packaging labeling, contests