-1THE UNIVERSITY OF SOUTHERN MISSISSIPPI

Department of Tourism Management TM 442 Hospitality Sales Leadership Instructor: Babu George, MTA, PhD, Assistant Professor, CoB, USM. Course Objectives: This course is designed mainly to introduce the students of tourism and hospitality related studies to an aspect of management that is critical to their success The development and application of leadership in organizations. It is my hope that students will gain knowledge of themselves, an appreciation of the processes that make them behave as they do in organizational settings, and an early exposure to the skills and abilities that make them great leaders. The main objectives of this course are to: 1. 2. 3. 4. 5. Understand leadership theories and their applications in the hospitality context; Reflect upon the personal and professional values and beliefs they have; Integrate theory with application; and Engage in a healthy, invigorating dialogue on leadership in diverse settings. The role of leadership in the special context of sales management

Course Outline: This course applies the general principles of leadership to the hospitality and tourism industries. It is enriched with examples and applications that illustrate the major decisions hospitality managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace and in that process exhibit their leadership capabilities. The study culminates with each student groups identifying a hospitality leader and studying his or her leadership qualities in depth. Course Method: The course will run as a blend of lectures, group discussions, case-studies, written assignments, micro-projects, and experiential learning methods. The instructor will employ a lot of case studies to supplement theory instruction. Wherever possible, reading material for a class will be announced in the preceding class. Students will be accountable for reading the assigned material prior to class and coming to class prepared to discuss the implications of the assigned readings. Suggested Textbooks: Manning, G. & Curtis, K. (2007). The Art of Leadership Kotler, P. Bowen, J. & Makens, J. (2005). Marketing for Hospitality and Tourism. Pearson Education. Evaluation: Overall class participation: 20%; Case-analysis skill: 25%; Term paper: 25%; and Micro-project (development of a report on a leader based on first person interviews): 30%. (59% and Below=F; 6069%=D; 70-79%=C; 80-89%=B; 90% and Above=A). The final grading will be on a scale such that the average students get C grade; B and A grades toward the upper extreme; and, D and F grades toward the lower extreme.

-2As part of the term paper, each student has to do a detailed review of literature on a topic related to leadership. This literature review has to be submitted in type-written form as a scientific paper, following one of the standard referencing styles. The students will be assessed for their understanding of, and the degree of their learning in, the more conceptual and theoretical aspects of the topic, as well as for their understanding of the more practical and applied aspects of the topic. The term paper has to be submitted via Turnitin.com. More details will be provided later. The micro-project will be a group assignment: the instructor shall constitute groups of 3-5 students who would interview a hospitality leader and prepare a report about it. Secondary sources pertaining to the leadership initiatives of the chosen individuals should be referred. This report has to be presented in the class. More details will be provided later. Overall class participation will be judged based on the degree of involvement of the student in the classroom activities exhibited by inquisitiveness, contribution to discussions, attendance during the sessions, promptness in responding to assignments, and innovations ,if any, brought out. Grades for case analysis will be awarded based on the identification of pertinent issues in the cases to be discussed and the originality and applicability of solutions proposed. The rationale involved in identifying the solutions will also be counted. Instructor Contacts: I will be available at the office at JGH 311-B during Wednesdays between 2.00-5.00 pm and any one of you can just walk in without a prior appointment. Yet, if you plan to consume a lot of time with me, it is better to fix an appointment for the same. Feel free to contact me using any of the below given means: My work phone: 601.266.66511 My email: myselfgeorge@gmail.com OR babu.george@usm.edu My personal blog: http://babugeorge.web.officelive.com My Google Talk ID: myselfgeorge My Facebook Profile: http://www.facebook.com/babugeor Please Note: The syllabus is tentative and is subject to minor revision while the course is on. Of course, the learner views will have a dominant influence over any such changes. Major Topical Areas to be Discussed Who is a Leader? The Art of Persuasion Major Leadership Theories Leadership as Empowering Subordinates Ethically Correct Leadership Developing Followership Role of Trust in Leadership Leader as Change Manager Delegation of Power in Leadership Leadership and Collaboration Skills Conflict Resolution Creating an Atmosphere of Success Term Building and Group Dynamics in Leadership Leadership and Communication Leader as Teacher Leadership as a Supreme Art Leadership in Non-Business Realms The role of Leadership in Sales Management Miscellaneous Topics

-3The ADA Statement If a student has a disability that qualifies under the Americans with Disabilities Act (ADA) and requires accommodations, he/she should contact the Office for Disability Accommodations (ODA) for information on appropriate policies and procedures. Disabilities covered by ADA may include learning, psychiatric, physical disabilities, or chronic health disorders. Students can contact ODA if they are not certain whether a medical condition/disability qualifies. Address: The University of Southern Mississippi, Office for Disability Accommodations, 118 College Dr. #8586, Hattiesburg, MS 3940-0001; Voice Telephone: (601)266-5024 or (228)214-3232; Fax: (601)266-6035; Individuals with hearing impairments can contact ODA using the Mississippi Relay Service at 1-800-582-2233 (TTY); or email Suzy Hebert at Suzanne.Hebert@usm.edu. Please read the remaining COB policy statements on the COB website at the following address: http://www.usm.edu/business/students/syllabus_statements.php You are responsible for knowing the content of the statements ignorance of the policies is not a valid excuse.