ST. JOHN'S UNIVERSITY College of Professional Studies Division of Sport Management SPM-1022: Sport Marketing (Online) Dr.

Anthony Borgese borgesea@stjohns.edu Fall 2012 718-368-5201

Course Description: The concepts and processes of successful marketing of sport programs and events are discussed in this course. Techniques of marketing for individual and team sports on a professional and college level are studied. The Sports Marketing Mix of Product, Place, Price, Promotion and Public Relations are studied in specific detail with the goal of student application of those theories as the end result. Additional concepts such as: branding, market segmentation, data bases, sales, electronic media and legal aspects are touched upon as well. Required Textbook: Mullin, B., Hardy, S., Sutton, W. (2007), Sport Marketing, 3rd ed. Human Kinetics, Chicago, Il ISBN: 0736060529 GRADING POLICY Final grades will be determined as follows: Midterm exam Weekly Assignments, and or quizzes Discussion Boards/Class Interaction Final exam

25% 30 % 20% 25%

Weekly Assignments: 30%- assignments are posted on a weekly basis and will be graded in a timely manner, along with feedback provided on the course site. Assignments usually are comprised of answering some of the end of chapter questions found within the textbook. Providing as much detail as possible to show understanding of the concept is the best way to maximize your grades. Discussion Boards/Class Interaction: 20%- weekly discussion boards will include a question that directly relates to the assignment you have for the week. Participation on the discussion boards includes one original posting of 250 words minimum, before 11 pm Saturday (if you are late posting your first response, then you will receive NO credit for the week) AND at least one response to a fellow students posting (no word minimum on the response, but you must directly address something that your classmate talked about in his/her posting) by the posted deadline of the discussion. I tend to not comment on any postings unless I feel it is warranted.

Weekly Outline: Week Number Dates First Response to the Discussion Questions Due By: 9/1 9/8 9/15 9/22 9/29 10/6 10/13 10/20 10/27 11/3 11/10 11/17 11/30 Topic(s)

1 2 3 4 5 6 7 8 9 10 11 12 13 14

8/29-9/4 9/5-11 9/12-18 9/19-25 9/26-10/2 10/3-9 10/10-16 10/17-23 10/24-30 10/31-11/6 11/7-13 11/14-20 11/21-12/4 12/5-9

Introduction/The Special Nature of Sport Marketing Strategic Marketing Management Market Segmentation The Sport Product/Managing Sport Brands Data-based Marketing and the Role of Research in Sport Marketing Licensed and Branded Merchandise Pricing Strategies Promotions Sales Promotion Licensing and Sponsorship Place or Product Distribution Electronic Media Public Relations Coordinating and Controlling the Marketing Mix/The Legal Aspects of Sport Marketing Study For your final exam

15

Finals Week

Attendance and Participation Requirements: This is an online course, and your class participation is judged by the number of times you access the course, the amount of links you click on, the assignments that you upload, and the discussion boards that you make postings to. Accessing the site each and every day is not necessary, but you must log onto the course site a minimum of 2 times per week. Blackboard has the ability to track each and every click you make, so I will know when you signed on, for how long, what you clicked on, etc. Posting to the discussion boards is required 2 times per week. Your first posting should be your original response to the discussion board question, and should be a minimum of 250 words. Your second posting should be a response to one of your fellow classmates original postings. (This insures that you are reading your classmates postings and participating. However, do not always respond to the same classmate!) Since this is an online environment, you will be graded on the development of your responses. Students often receive lower grades because they are straightforward and to the point. While that is a good, average answer, you want to develop your responses and assignments as much as possible in order to receive the best grade possible. For example, in responding to a classmates

discussion posting, I agree, is not a good response and will not get you any points. In addition, when you answer the textbook questions, use as much detail, and provide as many examples as possible in order to receive maximum grades. Finally, do not use slang, nor short cuts that you would use when you are texting someone, and make sure that you treat all of your classmates with respect when responding to a posting. Use of Technology: I am assuming that all of you know how to use the Blackboard course management system. This includes accessing links and uploading assignments. If you do not know how to use the system, please email me immediately. You should get into the habit of constantly looking through the announcements page as well as the course documents menu. Online Etiquette and Anti-Harassment Policy SJ University strictly prohibits the use of university online resources or facilities, including Blackboard, for the purpose of harassment of any individual or for the posting of any material that is scandalous, libelous, offensive or otherwise against the universitys policies. Online harassment can be any conduct involving the use of the internet that has the intent or effect of unreasonably interfering with an individual or group's educational or work performance at the university or that creates an intimidating, hostile, or offensive educational, work, or living environment. In some cases, online harassment may also be a violation of applicable criminal and/or civil laws. Online harassment on the basis of race, color, gender, disability, religion, national origin, sexual orientation, or age includes harassment of an individual in terms of a stereotyped group characteristic, or because of that person's identification with a particular group. Statements constituting hate speech toward and individual or a group are a violation of this policy. Generally, a statement posted on an internet site, such as Blackboard, general message board, internet blogs, and the like, is libelous if it false and injurious to the reputation of another. The intentional posting of libelous statements may also subject the responsible party to applicable civil penalties in a court of law. The university is committed under this policy to stopping online harassment and associated retaliatory behavior. The university will promptly investigate any reported incidents suspected of violating the foregoing section. Anyone wishing to report any such incidents should first contact the Director of Student Services. A preliminary investigation into the matter will be conducted and the findings reported to the Dean for further investigation and action, if appropriate. Any member of the SJU online community who has experienced incidents of harassment is encouraged to report the complaint. SJU considers violations of this online etiquette policy to be a serious offense. Anyone found to have used the universitys online services in violation of this policy is subject to punishment, including failing grades, suspension, and expulsion. As noted above, serious offenses may lead to criminal and/or civil liability. Online Classroom Etiquette-(Dr. Borgese) Treat class as if you were attending a business meeting without actually being there. Treat everyone as you want to be treated and act with respect towards each other at all times. This includes: Providing well-thought, detailed responses at all times Not using slang on the discussion boards

Using spellchecker before submitting, or posting anything to the course site