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One can resist the invansion of an army, but one cannot resist the invansion of an idea

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CANADA | INDIA | US | UAE | KSA

who we are
Clutchi Media is pa rt advertising agency , part web deve lopment , pa rt marketing & management con sultancy , pa rt event design & management firm and a full-time idea factory .

For us , it is a delight to see that our work contri butes to the succe ss of our clients. From the smallest project to large campaigns, our goal is always to produce the finest commun ications irresp ect ive of the requ ired object ives and budgetary con straints. From our ince ption in 2005 till today, we are dynamically building on our ability to cre ate the most innovative and effecti ve commun ication pa ckag es. O ver the years, we have gained tremen dous expertise and experience in providing integrated so lutions for a variety of product promot ion and cor porate commun ication nee ds . Throu gh a com bination of our extensively researche d, we ll devise d strategies, our highly creat ive e xpressi ons a nd our s trong execution skills, our work a lways exce ls.
Clutchi Media

Network is mad e up of some of the best traditional and interactive designers, marketing experts, cre ative writers, and web de velopers in the country bringing the quality and sophistication of a larger agency within reach of small-to-medium bus iness es. The Clutchi Media Networ k has also worked with well-kno wn brands: Apple, Jotun, A ramco , Nike, B enq , S hell, HP and many more .

Clutchi Media works with business es marketing to other bus iness es, businesse s marketing direct ly to consumers , and as a partner su pport ing larger agenc ies . Whatever your adv ertising campaign deman ds in order to best reach your audience , Clutchi Media assem bles the right team for the job to ensure that each clients commun ications goa ls a re ach ieve d.

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our mission
Cu stomers toda y are multi-dimen sional, they control the engagement, have higher expect ations and les s pa tience. There are new paradigms, new cu stomer touch points, new su b- cu ltures , new messag es, new delivery systems, new rese arch tools, all ch anging a nd inter-weaving at b reaknec k s pee d. Our job is to help clients navigate this new world of bus iness, marketin g, branding and commun ications . Esp ec ially in a ever volatile and confus ing environment , solutions for a brand must come organically out of the brand itself, some funda mental truth ab out the product or ser vice, a nd its audience . A brands succe ss come s from rigorou sly and clearly de ning that truth, and delivering it in a way that connect s to peo ple and persua des them to act, regardless of the conf licting s timuli bomba rding them .

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our process
Every aspect of our process involves a holistic, dynamic, multi-touch, multi-media communication approach. We call it adaptive branding.

Step-1 : Understand
Through traditional research, the assimilation of historical data and are very own methodologies, we build a comprehensive picture of audience dynamics, emotional touch points and brands overall health.

Step-2 : Think
We produce a blueprint for your brand a directional vision that focuses our com munications. We know better than to treat your brand like its a single coherent, entity. It has multiple customers who each have multiple touch points that are under going constant cultural, economic and social change. Why even bother to make a strategic plan that doesnt account for change?

Step-3 : Create
Return on Emotion (ROE) results in Return on Investment (ROI). The single greatest hedge against economic upheaval, customer whims and evolving competitive landscapes are simply a strong emotional connection with your customers. Our ideas both message based and visual, focus on creating passionate relationships that produce positive nancial results. Frankly, we kind of get choked up about it.

Step-4 : Deploy
This is where the rubber meets the pavement. Where being truly integrated pays o Our holistic solutions are driven solely by your customers touch pointsnot by our need to drive our bottom-line through our media department. Digital, direct response, advertisingand yes, sometimes even public relations is brought to bear for your brand.

Step-5 : Measure & Adapt

Finally, after we deploy the right solutions at the right targets at the right time, we regroup and measure, not just whether we are meetings our goals, but also whether the targets have changed. You have built your company to adapt, withstand and succeed in an ever-changing environment. Your campaign should do as well.

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how we
Therere innumerous ad agencies in Middle East and especially in UAE and KSA, then whats that strength that gives us a cut above the rest. When everyone says were di erent. When everyone says were creative. We say were e ective.
We believe that a successful ad must seize the audiences attention, converse in their language, quickly communicate an unforgettable message, and move them to take action. Otherwise the ad would be nothing but an interesting picture with a witty headline. Thats quite a trick, given the amount of clutter and super saturation of advertising already out there.

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Were creative, strategically

We create highly e ective ads that compel creatively, target perfectly and command response. And our secret is a solid framework of sound strategic thinking. We begin every project with identifying the best target audience, de nes the best reasons to buy, and then we outline an ad. Thats the kind of marketing groundwork that assures success even before we apply our creative talents.

We employ integrated approach

We employ integral brand approach combined with intelligent media targeting to bring a better price vs. performance ratio. No wonder, our clients achieve a lasting brand awareness that outlive each riyal spent. Beyond this, we incorporate each and every method or media aggressively that create the right impact. It could be one media or a combination of many. Outdoor or direct marketing sometimes does won ders in support of an above-the-line campaign. We, sometimes, combine mobile or web services to create the buzz. No wonder, with Clutchi , our clients believe in assured success.

Our deeper market understanding brings higher success

As a full-service advertising agency, we employ market researchers who assess a clients market situation, including understanding customers psyche and competi tors, and also test creative ideas. For instance, in the initial stage of an advertising campaign, our researchers run surveys with selected target groups to get their feedback for the advertising concepts. Also we have a number of strategists and marketing experts, who can asses well the opportunities for a brand and its success. No wonder, Clutchi Media has achieved success for over 100 brands in 30 industries.

And our quick turnaround time

can be compared easily with the fastest things on the planet. We have created cam paigns worth crores in a days time. Our strong ideas not only make heads turns, but also returns results faster. -

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what we value
Candor
Because nothing good happens without it, unless by accident.

Symbiosis Diligence Curiosity

Because collaboration can make the possible probable. Because both God and the Devil are in details. Because you should never be comfortable with boundaries.

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our expertise divisions

Clutchi comprises of ve divisions that specialise in di erent marketing services. Based on their core competencies, each works as an independent unit. A centralised, strategic development team provides end-to-end marketing solutions to clients by integrating relevant specialised services from each company. At Clutchi, the rst thing we do is study the DNA of your brand, systematizes the processes to understand the life and aspirations of a brand and where every brand is treated like a human being and then assessed in detail to understand its:

Personality Aspirations Competition Strengths Weakness Current Customer Experience

A diligent study of the brand helps formulate creative briefs that are quick to decipher, fast to crack and great to execute. But we do not pride on our solutions as much as we cherish the fact that our clients come back to us for more.

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our clients

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reach us
Pick e e us fo c desigtive r ns.

CLUTCHi Media Arabia - Jeddah Phone: +966 2 2614172 74 and +966 2 2610076 Email: info@clutchimedia.com Address: 6th Floor, Gulf Center, Office # 601, Madinah Road . KSA Presence: Canada - India - US - UAE - KSA

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