ALL INDIA COMMERCE CONFERENCE OF INDIAN COMMERCE ASSOCIATION

NOVEMBER 9 - 11, 2012

Hosted by:

K.P.B. HINDUJA COLLEGE OF COMMERCE

NAAC Re-Accredited with A Grade

BEST COLLEGE AWARD 2010-2011, University of Mumbai

315, New Charni Road, Mumbai 400 004. | Tel.: +91-22-4098 9000 | Fax: +91-22-2385 9397 Website: www.hindujacollege.com | Email: hindujacollege@gmail.com

On the Occasion of the

65th Anniversary of

Smt. P. D. Hinduja Trust

Shri Parmanand Deepchand Hinduja

(1901 - 1971)
Shri Paramanand Deepchand Hinduja was a harmonious blend of philanthropy and mercantile activities. He believed in setting aside a portion of the prots from his businesses for charitable activities, especially in the elds of education and healthcare which he considered to be the fundamental right of every human being. His social consciousness, vision and magnanimity inspired the establishment of K.P.B. Hinduja College of Commerce in 1974. We, at the College remain inspired by the great soul and commit ourselves to be steered by his fundamentals. Word to Give A Word is a Bond Act Local, Think Global Partnership for Growth Advance Fearlessly

Patron Family
Two years from now, the Hinduja Group, which is headed by Shri. Parmanand Deepchand Hinduja's four sons ; Shri. Srichand P. Hinduja, Shri. Gopichand P. Hinduja, Shri. Prakash P. Hinduja and Shri. Ashok P. Hinduja will complete a century. The Group, which has estimated worldwide revenues of several billion dollars wants to usher in the hundredth year with panache. Their objective is to create a totally unique model which calls for big investments in high-growth core sectors such as oil and gas, power, infrastructure, real estate, telecom, education and healthcare, most of which will be made in India.

Hinduja Brothers (from left to right) Shri. Prakash P. Hinduja, Shri. Ashok P. Hinduja, Shri. Srichand P. Hinduja & Shri. Gopichand P. Hinduja

Organizing Committee
Patrons
Mr. Ashok P. Hinduja Chairman Hinduja Group (India) Dr. Rajan Welukar Vice Chancellor University of Mumbai Dr. Vasudha Kamat Vice Chancellor S.N.D.T. Women's University

ICA Office Bearers

President: Prof. (Ms.) Malabika Deo HoD Commerce Puducherry University Puducherry 605 014. Secretary: Dr. Balwinder Singh HoD Commerce & Business Management G.N.D. University Amritsar 143 005. Joint Secretary: Prof. Sandip K. Bhatt P.G. Dept. of Business Gujarat.

Immediate Past President: Prof. B. Ramesh HoD Commerce University of Goa Goa. Executive Vice President: Dr. P. T. Choudhary HoD Commerce M.J. College Jalgaon.

Managing Editor, IJC: Prof. Nawal Kishor School of Mgmt. Studies I.G.N.O.U. New Delhi 110 068.

Conference Secretary
Prin. Dr. T.A. Shiware Principal, K.P.B. Hinduja College of Commerce 315, New Charni Road, Mumbai 400 004. Former Dean, Faculty of Commerce, University of Mumbai.

Conference Conveners
Prin. Dr. T.P. Madhu Nair Nirmala Memorial Foundation College of Comm. Kandivali (East), Mumbai 400 101. Dean, Faculty of Commerce, University of Mumbai. Dr. Chitra Natarajan Vice Principal K.P.B. Hinduja College of Commerce 315, New Charni Road, Mumbai 400 004

About the Hosts

Hinduja Group
Hinduja Group is one of the largest diversied groups in the world with a turnover exceeding several billion dollars. The Group established in 1914 has a presence in 30 countries and employs more than 35,000 personnel worldwide and has interests in Automotives, Banking and Finance, Education, Healthcare, Information Technology, Chemicals, Energy, Infrastructure, Real Estate, Media and Entertainment.

Smt. P.D. Hinduja Trust

Smt. P.D. Hinduja Trust was established in 1944 by late Shri Parmanand Deepchand Hinduja, an industrialist and philanthropist of repute, in the memory of his mother, Late Smt. Pahunchbai Deepchand Hinduja. The 65th Anniversary of the Trust co-incides with the occasion of the 65th All India Commerce Conference and it has been deemed most appropriate to mark the occasion by playing host.

K.P.B. Hinduja College of Commerce

Smt. P. D. Hinduja Trust established K.P.B. Hinduja College of Commerce in 1974 with the sole aim of catering quality education to the population residing in South-West Mumbai. Over the last 38 years the College has grown from strength to strength, both in terms of quality and quantity. The College which started with only a B.Com. course, 12 teachers and 400 students, today offers 26 courses which include 25 professional courses, besides being a Ph.D. Centre with 3852 students and 47 full-time and 58 visiting faculty. The College is certied with QUALITY MANAGEMENT SYSTEM ISO 9001:2008 for providing education from First Year Junior College up to Ph.D. level. In a recent survey by INDIA TODAY AC NEILSON ORG MARG, Hinduja College was ranked rst among Commerce Colleges in Mumbai and eighth at the All India level. TheCollege has been re-accredited with 'A' grade by National Assessment and Accreditation Council (NAAC), Bengaluru and University of Mumbai conferred on the College the Best College Award (Urban Area - Year 2010-2011) on January 26, 2012.

Indian Commerce Association (ICA)

The Indian Commerce Association was founded in the year 1947 with multi-dimensional objectives such as to serve as a forum for exchange of ideas, experiences, collection and dissemination of information on business, trade, commerce and management; to promote research activities and to bring co-ordination in the curriculum of Commerce and Management at the National level. The members of this professional association, which is among the oldest in our country, consists of teachers, businessmen, industrialists, administrators, management experts, economists, students, educational institutions and other entities. The core activities of this Association are conferences, workshops and meetings, promotion of research, providing technical assistance and consultancy to organizations and publication of books, journals, periodicals etc. To date, Indian Commerce Association has organized 64 Annual Conferences throughout the country. The 65th Conference will be hosted by Smt. P. D. Hinduja Trust's K.P.B. Hinduja College of Commerce, Mumbai, Maharashtra. Award h a s b e e n i n s t i t u t e d u n d e r t h e auspices of the Indian Commerce A s s o c i a t i o n s i n c e t h e y e a r 2 0 1 0 . Two Certicates of Honour and Gold Medals for the Best Papers contributed to the Technical Session have been instituted. The award amount is contributed by Mr. Anil Shah S/o Late Prof Manubhai Shah towards the endowment fund of Rs. 200,000/- with ICA for the purpose, to cover the annual cost of the awards out of the interest income.

Best Business Academic of the Year Award (BBAY Award)

The BBAY Award is instituted under the auspices of the ICA with effect from the year 2005 in order to encourage youth in the eld of research in Commerce and Management. The award comprises of - BBAY Gold medal for the Best Paper contributed to the All India Commerce Conference and BBAY Silver medal for the Best Paper contributed in every Technical Track and Seminar of the All India Commerce Conference. The papers s u b m i t t e d f o r p r e s e n t a t i o n a t va r i o u s Technical Tracks and Seminars of ICA shall be submitted within the stipulated date, i.e., on or before September 30, 2012.

Manubhai M. Shah Memorial Research Gold Medal for Empirical Researches in the Area of Human Resource
Manubhai M. Shah Memorial Research

A City of Hope
Mumbai was a cluster of seven islands, namely Colaba, Smaller Colaba, Worli, Parel, Mazgaon, Mumbadevi & Mahim, till it came in the possession of British in 1662. Before the British took over the seven islands, they were in possession of Aryans from North India for about a thousand years. Then came the Mouryas and Satvahana followed by Silaharas & Yadavas. Among the seven islands, Colaba, Mazgaon & Mahim were comparatively large and prominent. Mahim was the only island where trade and business activities ourished in the historic period. Mahim in 13th Century was a capital place of Raja Bhimdeo, a Hindu ruler. He named the Mahim Island as Mahikavati in the year 1294 and took keen interest in its all-round development. He built roads, palaces, temples, and law courts in Mahikavati and made it a prominent trading port on the western coast of India. The trading facilities provided by Raja Bhimdeo attracted many foreign traders, such as Arabs, Christians and Jews. They came to Mahikavati for their interest in trade activities but later on settled down here after realising the favourable conditions for their trade. However the conditions started deteriorating around 1347. The Muslim invaders from adjacent Gujarat launched a series of attacks on Mahikavati and ultimately succeeded in capturing the islands from the Hindu rulers. Thus, began the Muslim rule over these islands. During this period only, the Muslims from the neighbouring Konkan area began to settle in Mumbai. Portuguese were the rst Europeans to land on these islands in 1509. They were shrewd tradesman with an eye for the future. They skillfully managed to establish cordial relations with the political powers ruling the western coast. But the Muslim regime over the islands of Mumbai soon started facing problems as the Mughals posed a great challenge to them. The Portuguese joined hands with Muslims in their ght against the Mughals, but the Muslim regime soon came to an end and Mumbai was ultimately taken over by Portuguese as per a mutual treaty. The Portuguese rule over the islands of Mumbai commenced from 1534. Later, the Dutch and the British too made their way to Mumbai for trade and commerce. Malabaris from the coastal area of Kerala also migrated

Mumbai

to Mumbai during this period. Their sole intention being to keep an eye on the Merchant Ships that came to Mumbai Harbour and plunder the treasure on these ships. To further their purpose they used a strategic point on the hill of Walkeshwar, now known as Malabar Hill. Portuguese ruled Mumbai for about one hundred and twenty ve years. The British took over Mumbai from the Portuguese, in the year 1662 when the city was given as a dowry gift from the Portuguese to Charles II, then the king of England, in his marriage with Infanta Catherine Braganza , the Princess of Portugal. British being staunch traders, wisely developed Mumbai as an ideal port. When the British took over Mumbai, these islands were inhabited by the natives of Mumbai, the Kolis. Kolis are predominantly shermen and they were the traditional inhabitants of these islands since ancient period. Today the Koli communities in Mumbai are spread over different localized regions called Koliwadas. Sion Koliwada, Thane Koliwada, Versova Koliwada, Khar Danda and Mahim Koliwada are most popular. The name Mumbai is derived from Mumba Devi, the patron goddess of the Kolis. The Kolis called her ' Mumba Aai' (Mother Mumba). The British, however, preferred to call the islands Bombay. The name

remained in practice till recent years. The temple of goddess Mumba Devi still exists in Mumbai and the area around the temple is popularly known as Mumba Devi area. Although the British initially built forts, docks, a huge customs house and other buildings, the real development of Mumbai as a magnicent city began around 1857, the year of the Indian Mutiny. Since the British suffered a major setback due to this massive revolt against their political ambition to rule India, they shifted their centre of political movement from Delhi to the much safer, Mumbai. They then felt the urgent need of changing the face of Mumbai to meet the growing demands of their political strategy. Thus began the era of development in Mumbai. In 1853 the rst railway line in India between Mumbai and Thane was launched. Thereafter Mumbai was connected to Calcutta by a long road link. In 1862, the seven islands were amalgamated by way of reclamation. Ambitious projects like Town Hall, University Library, High Court, Malabar Hill Water Reservoir, Vihar Water Supply Scheme, V.T. Railway Station, Corporation Buildings and Gateway of India were undertaken

BMC Headquater

Bombay Stock Exchange

Taj Mahal Palace

Wankhede Stadium

Haji Ali Dargah

Local Train

and completed one after another. The Marine Drive Scheme was completed later in 1945. Simultaneously a tram service was launched for an effective transport system. Local trains started plying between V.T - Kalyan and Churchgate -Virar. Roads were widened; hospitals, colleges and theatres were built. Market places like Crawford Market & Mulji Mehta Market and the Stock Exchange and Fort Market were established. The British left behind a legacy of Neo-Gothic architecture in Mumbai, which is cherished and treasured by Mumbaikars till today The contribution and sacrices made by the city and its people during the freedom movement, under the leadership of Lokmanya Tilak & Mahatma Gandhi were tremendous and valuable. The people of this city not only took part in the freedom movement but also witnessed historic moments of the crucial period. The foundation of Indian National Congress, ' Quit India Movement ', the ' Non Cooperation Movement ', the Non Violent Satyagrahas, death of Lokmanya Tilak and his major historic political trials are few of them which merit mention. Mumbai was also the main battleeld for the Goa Mukti Movement and the formation of Maharashtra after India became independent. It has been, in fact, a prominent centre of all major political, social, cultural and trade union movements before and after independence. After the formation of Maharashtra as a new state in 1960, Mumbai had the honour to become the capital city of Maharashtra. The State Government of Maharashtra has taken number of policy decisions to divert the ever-increasing pressure of the growing population on the civic administration of the city including the development of a twin city, Navi Mumbai in the Vashi-Belapur belt. Mumbai has now grown into a very large metropolitan city. It has earned a reputation of being a main centre of trade, commerce, communication, business, industry and tourism in India. The Konkan Railway has paved way for smooth and speedy access for communication with the southern part of India. With a view to further develop this city as a nancial and banking centre, the Bandra-Kurla complex in central Mumbai has been set up with ultra modern facilities. However, the development and expansion of Mumbai has now reached a saturation point due to its ever increasing population. Horizontal expansion being exhausted, vertical expansion and reclamation are the continuous order of the day. It is frequently commented that Mumbai is spent out and burnt out, but the magic and myth of Mumbai never fail. Its vivacity and diversity keep this Melting Pot of India ever charming, ever endearing.

Rajabai Tower

Mantralaya

Legislative Assembly

Nehru Planetarium

Mahalaxmi Temple

Girgaum Chowpatty

Hutatma Chowk

Marine Drive

Important Information
(No Accommodation without prior registration please)
LAST DATE FOR REGISTRATION : 25.09.2012

Delegate Fee a) Rs. 1000 / - for members of ICA (Rs. 1200 / - each for every accompanied person including children) b) Rs. 1500 / - for non members of ICA (Rs. 1200 / - each for every accompanied person including children) LATE AND FINAL REGISTRATION DATE : 9.10.2012

Delegate Fee a) Rs. 1200 / - for members of ICA (Rs. 1400 / - each for every accompanied person including children) b) Rs. 1700 / - for non members of ICA (Rs. 1400 / - each for every accompanied person including children) A Demand Draft / Multicity Cheque should be drawn in favor of The Conference Secretary, 65th AICC payable at Mumbai should be sent essentially with duly lled in Registration forms as per the last dates mentioned above. However Travel Plan with arrival date, departure date and accompanying person may please be mailed before 9th October 2012 to the mail id 65aicc.hindujacollege@gmail.com. All delegates are sincerely requested to adhere to the above Registration procedure without fail, only to make their visit and stay at Mumbai during the conference, comfortable. The Conference Secretary will not be responsible for any inconvenience of the delegates who do not follow the above Procedure of Registration as per the stipulated dates. Accommodation will be provided to those participants, only on sharing basis in Hotels and Guesthouses. Accommodation cannot be provided whose registration fees are be received after 9th October, 2012. Note : For further and update information of the Conference please visit ICA Website www.icaindia.info and Website of Hinduja College www.hindujacollege.com For Ofcial Correspondence: Conference Secretary Prin. Dr. T. A. Shiware K. P. B. Hinduja College 315, New Charni Road, Mumbai 400 004. Ph. 022 40989000 (O), Mobile 09867776669 Fax : 022 23859397, Email : 65aicc.hindujacollege@gmail.com

65th All India Commerce Conference

Technical Sessions I- Integrated Reporting: Challenges and Opportunities Chairpersons Dr. P. Indrasena Reddy, Deptt. of Commerce and Business Management , Kakatiya University, Warangal- 506 009 (A P). 09390108179 isreddypeddi@gmail.com DR. S.L. Gupta Professor Department of Management Birla Institute of Technology (Deemed University) Campus Noida 09811230453 drslgupta@gmail.com Pushkar Nath Professor, Deptt. of Commerce & Management, Gossner College, Ranchi-834008 08986883443, 09661153155 pushkarnathru@gmail.com Prof.H.Venkateshwarlu Department of Commerce Osmania University Hyderabad - 500 007 Andhra Pradesh 09848209660 harripuram@gmail.com Dr. N.D. Mathur Professor Deptt of Economic Administration and Financial Management, University of Rajasthan, Jaipur 302004 +91-9414071144 (M) mathur.naresh@rediffmail.com Co-Chairpersons Dr. Ram Chandra Gowda, Dept of Commerce, Bangalore University, Bangalore. 09448008278
dr_mrg@rediffmail.com

II- Foreign Direct Investment in Multi Brand Retailng

III- Employer Branding: Emerging Dimensions

IV- Global Turbulence : Indias Preparedness

Seminar Infrastructural Development in India: The Road map ahead

Dr. Bharat Meghe Associate Professor and Head Faculty of Commerce Kamla Nehru Mahavidyalaya Sakkaradara Nagpur 440009 9422827935 bharatmeghe@yahoo.com Shri Vijaysinh.M.Vanar Principal I.V.Patel College of Commerce, College road District :Kheda, Gujarat-387001. +91-98792 16684(M) vmvanar_1106@yahoo.com Prof. Ashok K. Mohanty Department of Commerce, Berhampur University, Berhampur(Gm.) 760007 Orissa 09437097983 profashokmohanty@gmail.com Dr.Manas Pandey Dean, Faculty of Management Studies VBS Purvanchal University, Jaunpur (UP). 09415207029 dr.manaspandey@gmail.com

Manubhai M Shah Memorial Research Gold Medals:- TWO Empirical Researches in the Dr. Ravinder Vinayek area of Human Resource Professor of Commerce,

Dean Academic Affairs M D University, Rohtak- 124001 09416052184 r_vinayek@rediffmail.com

Dr Debabrata Mitra, Professor Department of Commerce, University of North Bengal, Raja Rammohunpur, PO: North Bengal University, Distt. Darjeeling, (W.B.) 734013. 09474877362 Debabrata_nbu@yahoo.co.in

Late Dr. A.D. Shinde Memorial Lecture delivered by Dr. P.C. Shejwalkar Prof. G.C. Agarwal Memorial Lecture delivered by Prof. Dr. B.P. Singh
Those who wish to present papers, at the Conference should send their full paper (up to 3,000 words) with Abstract (up to 500 words) to the respective Chairperson and Co-Chairperson before September 30, 2012 through e-mail Soft Copy (MS OFFICE) along with hard copy. The Paper may also be submitted on-line on the website of Indian Commerce Association www.icaindia.info link http://www.icaindia.info/SubmitPapers.aspx

Hosted By : Smt. P. D. Hinduja Trusts

K.P.B. Hinduja College of Commerce

315, New CharniRoad,Mumbai 400 004. NAAC Re-Accredited A
Established 1974

THE BEST COLLEGE OF UNIVERSITY OF MUMBAI FOR THE ACADEMIC YEAR2010 -2011
Late Shri. Parmanand Deepchand Hinduja(1901 1971) Founder & Fountainhead of Our Strength

All India Commerce Conference of Indian Commerce Association 9th to 11th November, 2012
REGISTRATION FORM
ICA Membership No. : ___________________________ Name : _____________________________________________________________________________ ____________________________________________________________________________________ Designation : _________________________________________________________________________ College / University : __________________________________________________________________ ____________________________________________________________________________________ Address : ____________________________________________________________________________ ___________________________________________________________________________________ Phone No. : __________________________________________________________________________ Off.: _________________________________________ Res. : ________________________________ Mobile. : ___________________________________ E- mail : _________________________________ Title of Paper : _______________________________________________________________________ Fees for Registration Rs.________________________________________________________________ DD No. / Crossed Cheque No. ___________________________ Amount: _______________________ Date : ____________________ Bank & Branch : ___________________________________________ (Photocopies of the form will also be accepted)

Signature of Participant

On the occasion of 65th Year of Smt. P.D. Hinduja Trust

Commerce changes the fate and genius of nations.

- Thomas Gray

Ofcial Correspondence:

Prin. Dr. T.A. Shiware

Principal, K.P.B. Hinduja College of Commerce Former Dean, Faculty of Commerce, University of Mumbai. 315, New Charni Road, Mumbai 400 004. Ph. +91-22-4098 9000 Email: 65aicc.hindujacollege@gmail.com Website : www.hindujacollege.com Conference Convener :

Prin. Dr. T.P. Madhu Nair

Nirmala Memorial Foundation College of Commerce, Kandivali (East), Mumbai 400 101. Dean, Faculty of Commerce and University of Mumbai. Conference Co-convener:

Dr. Chitra Natarajan

Vice Principal, K.P.B. Hinduja College of Commerce, 315, New Charni Road, Mumbai 400 004.

Prepared and Designed by: Dr. (Ms.) Ishrat Ali Lalljee, Mr. Charjeev Sharma & Mr. Ahmar Bubere