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LEAVES ON THE LINE

LEAVES ON THE LINE

IN SPACE NO-ONE CAN HEAR US LAUGHING

s p SPACE CADETS p PRINT CAMPAIGN 2005 Advertising/Marketing

The poor suckers. Stuck in a de-commissioned East Anglian airforce base with the entire UK population laughing at them. Many top-secret design larks ensued.

Art Direction / Copywriting : Matt, Jane + Darren Design : D.A.Perry

o 96 sheet poster looking slightly worse for wear in Hoxton Square p 3 x 6 sheet poster designs

PR LAUNCH

s p WWW.ORIGINUK.COM Website

Online folio for the PR and Marketing agency. Simple, clean, smart, subtle navigation was necessary to enable the clients, their work and profiles to take centre stage.

Design : D.A.Perry Coding : D.Escott

DONT GO WEST

s p FASHION EAST IDENTITY for ORIGIN COMMUNICATIONS Identity/Marketing

The result of a joint plan hatched by Smirnoff, Channel 4 and The Old Truman Brewery to up the East-End fashion ante, get the Portabello set onto Brick Lane and give away one heck of a lot of free vodka. After-show entertainment provided by the very lovely Ms. Sophie Ellis Bextor.

Art Direction / Design : D.A.Perry Photography : D.A.Perry + D.Arnott Illustration : D.A.Perry + Wanda Hopgood

f o Fashion East Identity Concept

LETS HAVE A LOOK AT WHAT YOU COULDVE WON

GROOVY FUCKING LOGO RE-DESIGN

s QUIZCALL CHANNEL LAUNCH IDENTITY CONCEPT 2005

Channel 4 wanted an identity for their new money-spinning, money-winning digital TV offering. This is what they got from me. They chose elsewhere. But I still feel like a winner.

Design : D.A.Perry

s p THE TUBE 4Radio re-launch identity

Guess I was too busy being that difficult age to truly pay much attention the first time out. I vaguely remember an aerial crashing through a TV screen and a mild childhood crush on Paula Yates.

Design : D.A.Perry

FRESH FOUR PIC-INGS

FRENCH FILM FORAY

s FILM4 Re-brand stakeholders brochure and DVD

The all new (and yet quite similar) Film4 re-brand - all glorious angles and the like - basically needed a mail-out to justify its costs... Ta-da!

Design : D.A.Perry

s FILMFOUR CANNES CAMPAIGN 2005

When the FilmFour roadshow rolls into Cannes each year, they like to leave a little reminder.

Design : D.A.Perry

g i The Filmfour 2005 Cannes book cover: with/without belly-band f d Interior spreads from the Cannes 2005 book

RAIN STOPS PLAY

s p STEADY IDENTITY for THE MANIC DEPRESSION FELLOWSHIP (MDF) Identity/Marketing

Design of identity, graphic approach and promotional work targeting sufferers, GPs and other health related professionals raising awareness of MDFs new youth initiative.

Design / Photography / Illustration : D.A.Perry

f Elements taken from promotional posters created for London Conference on Mental Health

p Promotional card used throughout the project launch. Front/back

Dartspace more than exceeded our expectations when designing for this project, which has led to our continuing collaboration. We have had a great deal of positive feedback about the images from young people, and medical professionals alike." Vicky Lawson Steady Project Manager Manic Depression Fellowship

HEAD SPACE

s BIG ART INITIATIVE IDENTITY CONCEPT

A new Channel 4 sponsored program to support and sponsor new public art projects throughout the UK seeks eye-catching visual identity.

Design : D.A.Perry

FOUR FRAMES PER SECOND

s p BLINK FLICK BOOK for THE CENTRAL OFFICE OF INFORMATION (COI) Marketing/Information

Newly monickered and freshly funded, The Learning & Skills Council (LSC) were in need of a non-specific inspirational device to provide school leavers with an involving, straight-talking glimpse into the wider world beyond the bike-sheds.

An urgency pervaded the entire project - important that we convey the very real need for very real decisions at the end of Year Eleven - and not least given our wild fool ideas about the production of a 196 page flick-book in the space of 3 weeks.

Concept / Design / Photography / Video / Illustration / Copy : D.A.Perry + D.Arnott

NO HOT ASHES

LEAVES ON THE LINE

s p PAPERCHASE GIFT-WRAP DESIGNS

I wore many hats and adopted many strange and unusual poses during my time at Paperchase. Not least of which was my position as gift-wrap artiste. Over the course of four years I provided virtually every surface pattern the company offered that the public should have a wide variety of print to stick around Auntie Mabels Milk Tray.

Design / Photography / Illustration : D.A.Perry

Selected gift wrap designs/ 500x700mm:

1: Instructions For Use: three colour-ways 2: Sensational: five colour-ways 3: Scan Scam: three colour-ways 4: Wavelength: five colour-ways 5: Questions: five colour-ways 6: Gift Wrap Number One: three colour-ways

p Affirmative Bow-Wow: one colour-way

BACK FLIP FLIK BOOK

ASBO ADVERTISING

s SMIRNOFF EXPERIENCE AD SCREENING INVITE 2005

A cheap, effective way to invite people along to a preview screening of a new Smirnoff Cinema ad: send em an even smaller preview do-it-yourself flick-book.

Design : D.A.Perry

s SHAMELESS SERIES 3 PRINT CAMPAIGN 2005

In a show of total disregard for branding guidelines, we organised a somewhat de-constructed campaign for one of C4s most popular shows.

Art Direction : Tom Tagholm Design : D.A.Perry

i 96 sheet poster p 48 sheet poster

GREEN SKIES THINKING

ANOTHER SIDE

i SPURT HEATHROW EXPRESS 48 SHEET

Quite the media buying coup some deft organisation found our great big dirty, larger than life, irony laden anti-flying campaign rail-side on the Heathrow Express line.

Art Direction / Design / Illustration : D.A.Perry

i MORE4 CHANNEL LAUNCH CAMPAIGN CONCEPT 2005

An attempt to promote a new TV channel through the abstract mind maps of the left-field personalities of the intended viewer. Case in point: Gunther Van Hagens.

Art Direction / Design : D.A.Perry + J.Alexandra Illustration : D.A.Perry

SPINE CHILLING FICTION

s p BOOKS ETC CHRISTMAS CAMPAIGN 2002 Advertising/Marketing/POS

As above, so below: pitch won, we set about searching for a consistent successor to last years campaign. A twisted idea about the inherent sameness of the 26 characters of the English alphabet facilitating virtually infinite arrangement sounded workable.

Concept / Design / Illustration: D.A.Perry Copy: D.A.Perry + D.Arnott

p In-store banner triptych

i Bus shelter poster Farringdon Road

The closest most of us will get to a white Christmas this year is glimpses of ad campaigns as we squeeze our way through shopping centres during the last-minute present-buying frenzy. One of the nicest in-store advertising campaigns is by Covent Garden-based design team Dartspace, for Books Etc. Working around the strapline thousands of gift ideas - each one unique, the concept is a twist on the archetypal Christmas snow-covered Alpine setting: a thick blanket of snow-white letters and words falling in infinite combinations - each one unique. This years word play sequals last years campaign (also by Dartspace), where fanning book leaves served as the tail of a shooting star, the wings of an angel and the branches of a Christmas tree." Graphics International Issue 101 : Dec02/Jan03

Thousands of gift ideas. Each one unique.

Thousands of gift ideas. Each one unique.

Thousands of gift ideas. Each one unique.

PLAY NICELY CHILDREN

f s THE E WORD 4 EDUCATION PROMOTIONAL MAIL-OUT/DESK DROP 2005 48pp book/DVD/Menu system

Brief: take a rather disparate collection of factual/educational C4 offerings and make them look like one seamless, well-meaning, public spirited intent unites them all. Winner: Silver, Creative Circle Awards 2006

Design : D.A.Perry Editor / Copy : B.Ollins

f f Front cover and logo design for The E Word f f Background: The interior pattern for the DVD slipcase f Interior spreads