ASSIGNMENT ON ENTREPRENURESHIP

Business Plan

Submitted To : Shubhankar Shil Lecturer of Business Administration ULAB

Submitted By : Badruddoza Shamim Nirjhor ID: 082011013 Sub-BUS 305 Sec: 01 ULAB

Executive Summary
Discover Solutions, Inc. (Discover Productions) is a Business-to-Business (B2B) technology consulting company supplying turn-key computing solutions based upon the latest technology and utilizing Web-based applications. Utilizing state-of-the-art software and hardware in their 24x7 computing facility, Discover Productions also offers e-commerce solutions, Web hosting, Web development, remote help desk support, customer training, and systems support. Looking further into the future, the company plans to develop their own B2B Web-based applications. Discover Solutions is a Dhaka, Bangladesh based company, whose mission is to provide businesses with the technology they need to compete in a Web-based world. By utilizing stateof-the-art equipment and providing the necessary technical expertise, Discover brings to the market a fresh perspective on B2B Technology Consulting.

Services Plan

Turn-key B2B Computing Solutions. The company is currently providing small to midsized businesses with Web-based computing solutions utilizing state-of-the-art technology. Internet Sales. We currently generate more than $3000 in Internet sales from hosting, ecommerce, and Web development for small to mid-sized businesses. Computing Solutions. We will increase our computing sales revenue from computer sales, service, and support to more than $4500. Web-based Applications. Develop, market, and sell our own Web-based B2B applications.

Marketing
The company's marketing strategy rests on the belief that its products and services represent a value-added approach to interpreting, qualifying, and understanding the complexities of the computer industry and technology markets. To implement this strategy, the company intends to place paid advertising banners on strategic websites in the computer fields and to utilize search engine portal and general media advertising.

Management
Discover Productions has a world-class management team with direct knowledge of the outsourcing, extensive experienced workforce, and a unique perspective that B2B technology needs.

Financials
The company is seeking first round funding in the amount of $9140 for staffing purposes, purchasing software and hardware computing equipment, office costs, and other Internet related costs. The company is also seeking first round funding in the amount of $10000 for developing B2B Web-based applications, and their Educational Application Software.

Mission
The mission of Discover Solutions is to provide businesses with turn-key computing solutions based upon the latest technology utilizing Web-based applications and providing superior customer support and training to take a company's infrastructure into the future and beyond.

Keys to Success

Strong technical experience Effective management leadership High quality workforce and support

Company Summary
Founded in 2012, Discover Productions began in June 2012 to provide a new innovative role in the ASP technology market. The company began marketing turn-key Web-based Internet computing solutions to businesses entering the fast paced ever-changing World Wide Web. Discover Productions is a privately held Ohio C-Corporation, with principal offices located in Mirpur, Dhaka. This facility of 1000 square feet serves as an administration and development facility. It includes one development office, a Training room, a computer center, and a reception area. This new facility was opened in June 2012 and helps to provide customers with state-ofthe-art networks and backup facilities. With the additional funding, the company plans to extend the office area.

Company History
Discover Solutions provides its customers with the necessary tools to maximize their company efficiency and increase their profitability. These include Web-based technologies such as ecommerce, Web development, a co-location computing facility, software integration, disaster recovery, and other Web applications that are critical to a customer's business. Discover Solutions also provides remote support in maintaining networks and software for customers as needed. In today's growing business, companies need computer and Internet service to increase growth, Discover solutions works with companies providing turn-key computing solutions for their office environment and Internet access. Management of Web services and a customer's office computing environment can be done remotely from the Discover Solutions head office allowing a cost effective solution for small to mid-size companies who need computing management.

Products and Services

Discover Productions is developing its own B2B Web-based applications with their first product expected to be release in June 2013 and additional products to follow every six to eight months.

Product and Service Description

The following is a list of products and services offered by Discover solutions. 1. Web applications. Discover Productions provides Web applications development for both internal and external customer websites that need dynamic site and business process flow automation. 2. E-commerce solutions. Utilizing a combination of Discover solutions' Web design services and upcoming Goldwin's e-commerce software the company is able to provide quality e-commerce solutions. Discover solutions offers a selection of products that allow customers to build an online store or add catalogs and shopping cart functions to a preexisting site. 3. Web hosting solutions. Discover solutions provides Web hosting solutions for customers needing high availability servers. Discover Productions offers cost effective solutions and competitive pricing to grow a customer's presence on the Web. Discover solutions offers reliable technology and customer support utilizing high speed networks and 24x7 servers. 4. Web design services. Discover solutions provides Web design services for customers seeking to establish a Web presence. Discover Productions can design and develop a company's Web presence in order for them to be competitive in today's industry, as well as helping them to automate their business process flow. Discover Productions offers cost effective solutions and competitive pricing by offering Web development packages from a basic site plan to a full company site. Discover Productions can provide a quote based upon development of internal or external Web applications. 5. Network design solutions. Discover solutions uses its in-house expertise to provide network design solutions. 6. Equipment service. Discover Solutions provides equipment service by reselling a 24x7 strategic alliance partner's services. 7. Software and hardware. Discover solutions sells computer software and hardware using public and private e-commerce solutions. 8. Outsourcing. Discover solutions works on foreign online based project works with his highly skilled workforforce and having a good recommendation from his client.

Future Products and Services

Discover Solutions plans on developing its own B2B Web-based applications next year. Utilizing a strong think-tank development team, the company will release smaller products every 6 to 8 months with their first product to launch in June, 2013 Key components of Discover solutions initial product development strategy can be summarized as follows. 1. Employee/Employer Web E-portal. This Web-based application will target strategic industries to bring employees and employers together. Current sites target only the technology market whereas Discover Productions will market to blue-collar industries.

2. CPA/Business E-portal. Although several accounting packages exist today both Web and computer based, no application is currently bringing together the accountant and small to mid-sized business. Discover Solutions plans on bringing to market a Web-based accounting application that will simultaneously bring together both the customer and their accountant/CPA with all the information being available to both parties through the secure Discover Productions computing facility.

3. R&D, Think Tank. Discover solutions utilizes a think tank model in their approach to developing products. Staff are encouraged and rewarded for bringing to the table new and innovative product ideas. Revenue is generated from these new ideas as well as companies contracting services for the use of the Discover Productions think tank.

Market Segmentation
The company's target customers are as follows:

Small to Mid-size Businesses (50-500 employees) Businesses that are consolidating operations or merging Military and government agencies Others (accounting, medical, insurance, waste industry, associations, real estate, and new crafts market)

Target Market Segment Strategy

Small to Mid-size Businesses. All business of 50 to 500 employees are ideal regardless of industry. They purchase website, E-commerce, data networks, computers, and Web services such as Discover Productions provides. New feeder businesses within the semiconductor, insurance, accounting, medical, and manufacturing industries are prime targets. Consolidations and Mergers. They look for outsourcing and new ways for implementing Web-based applications, intranet hosting and development, e-portals, emarkets and support to grow their business while cutting cost. Golf Smith, Nevada Bob, and Dyer Electronics purchases products/services such as Discover Productions provide. Military and government agencies. The company sells to government contractors, and government agencies such as the Advanced Research Program Agency (ARPA), Airforce, Navy, Army and other such agencies. Others. The company also sells to accounting, medical, insurance, waste industry, associations, real estate, and new crafts market.

Positioning Statement
Discover solutions believes that to stay ahead of its competitors it has to define its vision; to be a B2B Web-based turn-key solutions provider, developing new and innovative Web-based applications and become an ally to its clients in this diverse field. The company offers various benefits including:

Lead with the best products and services in the industry. High quality service and support

The solutions provided by Discover Solutions require serious technical knowledge and experience to develop. Many competitors only sell a single boxed product versus a custom solution. The company also offers incentive packages as well as finders fees for any employees who bring in new business.

Strategy and Implementation Summary

Strategic Alliances The company plans to rapidly develop marketing alliances with industry leaders and pursue new sales of turnkey computing solutions, systems support, Web hosting, e-commerce, Web development, and Web-based applications. The market strategy is to capitalize on Discover Productions innovative, information technology applications by expanding into new market areas. Marketing The Company will run advertising banners on various websites that are visited by its target markets. The company anticipates that it will use several different forms of promotion to attract

clients to its services. These promotions will include discounted packaged deals that are all inclusive. Sales The sales process involves several steps which include relationship building, customer requirements/needs, product presentation, demo, closure and implementation. This approach is used because with our technical products and services it is more effective than competitors' single product approach.

Competitive Edge
1. One-stop shopping for companies needing complete "from the ground up" Web-based applications and business solutions. Discover Productions delivers the most comprehensive, cost-effective information available.

2. Provide comprehensive, cost-effective Web development, hosting, e-commerce and Internet computing solutions that deliver results.

3. New innovative B2B Web-based applications that target and capture untapped industries bringing businesses together over the Internet, and expanding the learning potential of everyone with their own line of educational products.

Marketing Strategy
The company's marketing strategy rests on the belief that its products and services represent a value-added approach to interpreting, qualifying, and understanding the complexities of the computer industry and technology markets. To implement this strategy, the company intends to place paid advertising banners on strategic websites in the computer fields and to utilize search engine portal and general media advertising. Through these approaches, customers of the company will attain access to the company through its websites, where they will in turn access the company's advertiser driver browser, which the company expects will expose the customer the company's proprietary products and services, as well as to links with other online firms with which the company has strategic alliances and advertising relationships. Discover Solutions' marketing plan is developed in order to support the company's corporate goals and strategies. It is developed from knowledge gained from industry analysis, competitive intelligence, and what is known about customers and clients. It should be noted that every reasonable effort has been taken to develop the marketing plan from data and analysis. It is possible that some of the data could be interpreted in different ways, which could invariably lead others to arrive at different conclusions about how to approach the marketplace and promote the business.

The specific marketing goals for the company are:

Increase Discover Productions brand awareness. Develop new clients and markets. Develop strategic alliances (via marketing). Increase advertising revenues. Increase traffic to Discover Solutions. Expand existing clients and markets. Develop marketing presentation materials. Identify opportunities for new products and services. Enhance public relations efforts.

Marketing Programs
The delivery channel for Discover Solutions marketing strategy is based on an integrated marketing model which utilizes a mix of communications media. The marketing programs are designed to increase brand recognition and attract new customers. They are diverse and include a range of marketing communications. The Internet. The Internet will be the primary marketing tool. Site development will include:

Use of state-of-the-art graphics. Easy access to pages within the site. A menu that includes easy enrollment for membership or product purchases. Use of state-of-the-art execution platform for trading. Easy payment methods and secure online transaction processor.

The company will also advertise on various strategic sites on the Internet including:

Submitting URL for each page of the site to search engines. Banner ads on select search portals.

The website. Discover Solutions currently has two websites and has received several inquiries from them. An additional site will be added to provide an online catalog and quote system. Plans are underway to upgrade the website with additional marketing material, as this is expected to be one of the company's primary marketing channels. Email. The company will use demographic profiles to send messages to potential members and to:

Provide a newsletter to all active accounts. Provide thank you notifications to all visitors, along with advantages that go with being a member.

Sales Strategy
Discover Productions uses a direct sales force, relationship selling, subcontractors, direct marketing, and Internet marketing to reach its markets. These channels are most appropriate because they utilize the quickest path and time to the market place, reduced capital requirements, fast access to established distribution channels, and best of processes for relationship building. Sales and distribution are made by/through strategic alliances and partners with Fortune 500 companies.

Sales Forecast
Positioning and company image. The idea is to communicate to the investor community, the company's unique combination of capabilities, products, competencies, and investor relations programs. Management believes that its corporate image is distinguished from other ASP firms. Discover Solutions business model is designed to utilize its cumulative management experience in computer solutions, Web hosting, Internet sales, e-commerce solutions, new Web-based products, and technical & marketing experience to create an unbeatable marketing and sales strategy, consisting of these components:

Corporate image (and image enhancement). Marketing propositions. Solid advertising programs.

Quality Assurance Program

Quality excellence is the foundation for the management of our business and the keystone of the company's goal for customer satisfaction. It is, therefore, company policy to:

Consistently provide services that meet the quality expectations of our customers. Actively pursue improving quality through programs that enable each employee to do his or her job right the first time.