SWOT ANALYSIS SWOT Analysis is necessary for the smooth functioning of every business.

In the case of this business : STRENGTH

1.

Strong Funding 2. Less Investments 3. Huge Profit Margin WEAKNESS

1.

Seasonal Parties 2. Less Experience in the business OPPORTUNITIES

1. 2.

Change in social environment Improving business

THREATS
1.

Increasing Competition 2. Fights in parties CRITICAL SUCCESS FACTORS

1.

Excellent communication system 2. Proper and systematic advertisement 3. Good social contacts

Details of fixed assets requirements is the Table No. 1 in which the cost of each fixed assets and total is given :

Table 1

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Table 2

Table 3

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Table 4

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Table 5

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STATEMENT OF EXPENDITURE

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CALCULATION OF NET PROFIT

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CALCULATION OF COMPANY &

INDIVIDUAL PROFIT

INTRODUCTION
Event management, the most profound form of advertising and marketing, is a glamorous and thrilling profession. It provides an opportunity for unleashing one's creative potential to a very high degree. It demands a lot of hard work and effort but at the same time offers enormous scope. One of the fastest and the most glamorous upcoming professions today, it means rubbing shoulders with who's who of the crme-de-la crme layer of the city Event management is a process of organizing a professional and focused event, for a particular target audience. It involves visualizing concepts, planning, budgeting, organizing and executing events such as:
1. 2. 3. 4. 5. 6. 7.

Fashion Shows Musical Concerts Corporate Seminars Exhibitions Wedding Celebrations Theme Parties Product Launching

It is a good career option which does not require much investment and offers a lot of independence and flexibility. No formal degree or qualification is required, but the person should have a genuine passion for conducting events, have very good organizing ability and be flexible to work for long hours. Every time when we see a programme like 'Film fare'awards or those pop concerts and beauty pageants we would have wondered how people managed to set up such brilliant shows. Every tiny detail from our entering the venue to our going out is a result of rigorous planning. Wellthat's event management for you. It does mean big money, but it also involves lots of discipline and meticulous planning to be in this profession. Planning an event is an event in itself. The client comes to our company with a vague idea in mindit is entirely up to us to work on the idea and turn it into a reality.

ADVANTAGES & BENEFITS

1. 2. 3. 4. 5. 6. 7.

Less investment required. Parties happen on regular basis. Improved social and cultural environment of Pune. High returns of investment. Business depends only on soft skills and good social contacts. It is a good career option. It offers a lot of independence and flexibility.

TECHNICAL ASPECTS AND OPERATIONAL PLAN

TECHNICAL ASPECTS AND OPERATIONAL PLAN

TECHNICAL ASPECTS
Event management depends a lot on technical equipments. A very good communication system is required to start this business. The kind of technical equipments that are required in this business are as follows:

TELEPHONE:
It is very important equipment required in the business ad help in keeping regular contacts with our customers, sponsors and also helps in building social relation.

FAX:

We require a fax machine to distribute our quotation and other documents to our sponsors.

COMPUTERS:
This is also very important technical equipment. All the accounting procedures, graphic designing of the passes and for advertisement purposes are done on a computer.

DAY OF THE EVENT

1. 2. 3. 4. 5. 6. 7. 8. Be organized so that you can start on time.

Follow the confirmed staging guide. Allow for extra time; expect something will always go wrong. Provide transportation for any dignitaries and guests speakers who need it. Set up media registration table with press kit. Display table assignment at the entry. Have the guest sign in if appropriate. End the event at specific time.

WITHIN TWO WEEKS AFTER THE EVENT

1. 2. 3.

Focus on the people you have invited and sponsors/ donors. Follow up immediately with sponsors and donors. Send a press release highlighting the events success, goal reached active participants and donors include photos. Hold event team wrap-up meeting while detail of the event are fresh

4.

OPERATION PLAN
Every management is a service rendered business. The operations of this business must be rendered in a systematic manner. Following are the steps to be undertaken for the smooth operation of this plan: STEP I APPROACH TO THE CUSTOMERS Firstly the quotations are approved by our sponsors, a contract for a particular period of time is

signed. STEP II SIGNING OF THE CONTRACT When the quotations are approved by our sponsors, a contract for a particular period of time is singed. STEP III SPONSORSHIP As per the quotations or the agreement the sponsors give us a limited amount to manage or organize the event. STEP IV ADVERTISEMENT After getting the contract we have to advertise or publish the party, which is very important aspect to be taken into consideration for the success of the business. STEP V ARRANGEMENT FOR THE VENUE A proper marketing analysis need to be undertaken for the selection of the venue as it should be suitably located and its rental charges must not be too expensive. STEP VI TECHNICAL ARRANGEMENT We also have to make arrangement for the technicians who will be very much involved in the event for the light and sound purposes. STEP VII

CATERING It is very important to provide for the best catering services for an event and also make arrangement for the support of people who will look after the event. STEP VIII LEGAL ASPECTS AND SECURITY ARRANGEMENT It is the most important step to take police permission and also arrange top security for crowd.

MARKET ANALYSIS

MARKET ANALYSIS CUSTOMERS

Our Customers are of two types which are as follows:
1. 2.

Institutional customers a) Companies b) Bpos etc. Individual customers- a) High Class b) Middle class c) Low class

We mostly target high class people because they are ready to pay a good amount of money looking forward for a successful event.

DEMAND
Parties happen on regular basis. There are parties at various venues every month i.e. at least one party a month. So therefore in a year atleast 12 parties take place there are different types of events which take place which are as follows:
1. 2. 3. 4. 5.

Fashion Shows Musical Concerts Corporate Seminars Exhibitions Wedding Celebrations

6. 7.

Theme Parties Product Launching

This is our demand and we have to cope up with this demand.

SUPPLY
There is a lot of competition in the market. There will be atleast five competitors who will give us tough competition in the market. They are as follows:
1. 2. 3. 4. 5.

3600 Events VIPS Events & Decors TRIYAMA Events DREAM MERCHANTS PROMOS & Events SPHINX ADONIS Events

On an average these above mentioned competitors organize 12 parties a year. There the total supply becomes 60 parties a year. So for us to survive in the market we have to acquire 1/5 of the market share which comes to 12 parties a year.

MARKETING PLAN
MARKETING PLAN

PRICE

We the event managers of zero degrees have done a proper market survey to know about different price and expenses that we have incurred in this business.

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PLACE
1. 2. 3.

Mostly all the events and parties are held at the outskirts of the city. According to the suitability of the crowd we have to look out for the venue. We also have to take care of decorations, staging, catering, furniture, dance floors and floral displays.

PROMOTION
1. 2. 3. 4.

Distributing fliers in the colleges, caf coffee day and barista. Putting up banners, advertisements in newspapers. Advertising and publishing the event through road shows. Advertisements on radio, cables etc.

MANPOWER PLANNING
Event management depends a lot on manpower requirement. For the smooth flow of business proper manpower planning is essential. Four employees are required for our office. The work is distributed accordingly. Following are the salaries paid to them :
1.

Office Boy = Rs. 1500.00 2. Telephone Operator = Rs. 1500.00 3. Computer Operator = Rs. 2500.00 4. Watchman = Rs. 1500.00

CONCLUSION
After collecting all the necessary information and analyzing the business opportunity of EVENT MANAGEMENT we the promoters of ZERO DEGREES have planned our strategy to make this business successful in the period of at least three years from now. We believe that the profits in the financial plan will show an improvement or increase

every year and we are sure that there will be no looking back from the stage. Thus we are confident that the business will be successful due to our sincere efforts.

EXECUTIVE SUMMARY
NAME OF COMPANY: O 0 EVENTS ADDRESS: Shop No.6 Rajat Rashmi Apartments Lane No.6 Koregaon Park Pune-1. TEL NO. 9890788898 E-MAIL ID: zerodegree.events@gmail.com NATURE OF BUSINESS: Managing all kind of events in the best possible way. COST OF PROJECT: Rs. 454000. OWNERS CONTRIBUTION: Rs. 227000 LOAN REQUIRED: Rs. 227000. DEBIT EQUITY RATIO: 1:1

WHAT WE DO?
At ZERO DEGREES EVENT Management we promise to deliver an event that your guests will remember long after it ends. Whether its a private or business function, a small gathering of friends or a gala for

thousands, we will work with u to create a beautiful and unique experience. We can arrange as many or as few services as you need, on time an within your budget. We can help you site location, catering, guest speakers, entertainment and creative dcor. Need something different? No problem we will scour our many sources to find it.

WHY HIRE US?

It's simple. You are unique and your event should be too. As professionals, our work is our calling card, and we believe in bringing you high standards and exceptional customer service. We know that learning doesn't end. Our commitment to ongoing professional development means we can bring you fresh, new ideas as well as keeping abreast of safety and legislative issues. Our membership in local and international industry associations is another example of quality and commitment to excellence. A professional event planning service:

Saves you time: Why worry about the details when you can leave that to us? Saves you hassle: An event can be stressful enough for you. Because we want everything done right, too, our staff will be on-site during your event to ensure no detail is overlooked. We want you to enjoy yourself and your guests. Knows what's new: We spend time finding new and creative ways to add sparkle to your event. Let us bring you the latest trends. Cares about "the little things": Attention to detail can make or break an event. It's important to you so it's important to us.

Doesn't nickel-and-dime: The creative process is continuous. Our fees are based on your needs - we do not charge by the hour. Simply put, you don't pay each time we have a thought