Project Report On PAINTS By MANU BHARGAV A0102211095 MBA M&S Class of 2013 Section: - C, Roll no.

.-44 Under the Supervision of

Ms. Shilpa Singh Assistant Professor

Department of Marketing and Sales In Partial Fulfillment of the Requirements for the Degree of Master of Business Administration Marketing and Sales at AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA 2012

Introduction Paint is any liquid, liquefiable, or mastic composition which, after application to a substrate in a thin layer, is converted to a solid film. It is most commonly used to protect color or provide texture to objects. Paint can be applied as a solid, a gaseous suspension (aerosol) or a liquid. Techniques vary depending on the practical or artistic results desired. As a solid (usually used in industrial and automotive applications), the paint is applied as a very fine powder, and then baked at high temperature. This melts the powder and causes it to adhere to the surface. The reasons for doing this involve the chemistries of the paint, the surface itself, and perhaps even the chemistry of the substrate (the object being painted). This is called "powder coating" an object. As a gas or as a gaseous suspension, the paint is suspended in solid or liquid form in a gas that is sprayed on an object. The paint sticks to the object. This is called "spray painting" an object.

Steps involved in purchase decision-making :The consumers decision making process is the way in which people gather and assess information and make choices among alternative goods, services, organizations, people, places, and ideas. It consists of the process itself and factors affecting the process. Stimulus Problem Awareness Information Search Evaluation Of Alternatives Purchase Post-Purchase Behavior

Buying center:Buyer:- Purchase department User:-The users are all employees of the company because each uses the

telephone, Internet, and other communications technologies.

Influencer:- IT and customer service Gatekeeper:- Secretary of the purchase department.

Decider: - The head of the marketing department, or even a committee of people

from marketing, IT, and customer service. A smart decision maker involves the users and influencers in her decision-making process to make the best choice.

B2C Buying Decision Impulsive Simple Methodical Complex

B2B Buying Decision

May or may not be budgeted Budgeted Low risk Individual decision High risk Coordinated decision with buy-in and approval from many people

Data Analysis
(Consumer buying behavior analysis)

Q. 1 Are you brand conscious when it comes to buying a printer?

Brand concious
yes no

20%

80%

Interpretation:- After analyzing the market we analysis that mostly consumer may concern about brand. Means they are brand conscious. But company can buy those kind printers which can satisfy them after sales service.

Q. 2 what brand of printer do you have?

Brands
Canon Lexma Brother Hewlett- Packard

30%

0%

10%

60%

Interpretation:-Canon is the only brand who can capture the market most, around 60 % of the consumer are satisfied with the canon printer. Q. 3 What kind of printer do you have?

Kind of printer
5 4

1 0

Inkjet

Multi function

Dot matrix

Laser

Interpretation :- Consumer can buy multi function printer, by which they have done all work i.e. photo copy, fax, print & all , & 40 % only have laser printer because they think it can be pocket friendly for us. Q. 4 How many times a week do you print doc or photos when you needed?

Copy print
Less than 50 More than 50

30%

70%

Interpretation :- 70 % of the consumer can print less than 50 copies per week, while 30% are to be used most while they needed. Q. 5 Which factor do you concern most when purchasing?

Factor may concern

3 3

Price

Printing speed

Promotion offer

Function

Brand image

Interpretation :- Functionality & brand image is plays a very important role by which they have to set the mind set for purchasing the printer. around 10% of the consumer can want speed while printing the paper. Q. 6 Who would you influence you most in making the buying decision of new printer?

Influencing factor
Family Expertise Friend 0% 20% 30% Sales people WOM

40%

10%

Interpretation :- Sales person can influence most when they went to purchase a printer. 30% of the consumer can influenced by the expertise even personally or through advertisement. Q. 8 what was the mode of purchase a printer?

Mode of purchase
Series1 7 Series2

2 1 0 online stores dealer retailer distributor 1 0 from company 1

Interpretation:- most of the consumer can buy printer from the retailer shop, those who have relationship with the distributor can buy from the distributor by which they can save their money. Other hand some of them buy from online stores.

Conclusion

(Analysis of purchase behavior in Consumer versus Organizational purchases.) A.1 After getting the views of the industrial consumer we got the idea that the organization should not brand conscious, but consumer can go with the brand. A.2 In both the organization the canon printer can be used for printing and Xerox the paper, just because of after sales service they can buy the particular kind of printer, on the other hand consumer can brand conscious about the canon, A.3 when we talk about kind of printer, then organization can buy the multi function or laser printer by which they can use there for the multi purpose like to fax, print or Xerox etc. on the other hand consumer can also buy the laser & multi tasking printer because it can prove as a pocket friendly. A.4 When we talk about the no. of copies printed per week then the organization can print in bulk, they have to take in use mostly, on the other hand the consumer can take the print less then 50 copies. A.5 While purchasing the printer the organization can go with the function & the printing speed, or when we talk about consumer purchasing behavior they have to only focus on the functionality & some can focus on the price. A.6 When we talk about the influencing factor, the organization buys the printer by influencing with the sales people & the expertise person, while consumer can influence by the sales people & the World of mouth communication. A.7 Possible Reason of purchase the printer is to do the official work of the company, while consumer can buys it for the purpose of to do the official work at home.& some use for taking out print in advance. A.8 When we talk about the mode of purchase the company can buys the printer through directly with the distributor or tie up with the company, on the other hand consumer can buys it from the retailer , rarely they buy from the distributor.

References

http://www.consumerpsychologist.com/cb_Organizational_Buyers.html Www. Wikkipedia.com

Appendix

Questionnaire 1. Are you brand conscious when it comes to buying a printer? a) Yes b) No 2. What brand of printer do you have? a) Canon b) Lexma c) Brother d) Hewlett- Packard 3. What kind of printer do you have? a) Inkjet b) Multi function c) Dot matrix d) Laser 4. How many times a week do you print doc or photos when you needed? a) Less than 50 b) More than 50 5. Which factor do you concern most when purchasing? a) Price b) Printing speed c) Promotion offer d) Function e) Brand image 6. Who would you influence you most in making the buying decision of new printer? a) Family b) Expertise c) Friend d) Sales people e) WOM 7. Possible reason of purchase

8. What was the mode of purchase a printer? a) Online stores b) Distributor c) Retailers d) From company