A SUMMER TRAINNIG REPORT ON MARKETING & BRAND PROMOTION IN FATHER INFOTECH

Submitted in partial fulfillment of Post Graduate Programme

Submitted ByShubham Suman PGDM-IB (2011-13) FT-IB-11-344

Greater Noida

1 Shubham Suman

AKNOWLEDEGEMT

I wish to acknowledge my specific indebtness to director IILM GSM who made this opportunity to perform summer training as a part of PGDM-IB degree course. I am extremely grateful to Mr. Rohit Kumar for their valuable guidance & best possible help during course of study. I am deeply grateful to my parents who have given me every help & moral support & their constant advice which enabled me to pursue my academic aim. Thanks to other summer trainees for their co-operation & suggestions throughout this project.

Shubham suman

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DECLARATION FORM

I have declared that the project work entitled MARKETIG AND BRAND PROMOTION IN FATHER INFOTECH PVT. LTD. submitted by me for the Summer Internships during the Post Graduate Program to IILM Graduate School of Management, Greater Noida is my original work and has not been submitted earlier either to IILM or to any other institution for the fulfillment of the requirements for any other course of study. I also declare that no chapter of this manuscript, either in whole or in part, is copied from any other document.

Signature of the Student:

Signature of Company Mentor:

Name of Student: Shubham Suman

Name of Company Mentor: Mr. Rohit Kumar Designation: Marketing Head

Date: Place: New Delhi

Date: Place: New Delhi

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SIP Organization Name----------------------1. Contact details

Identify Faculty Mentor Mentee Industry Mentor Hr Head Market Head Finance Head Name S.P.Ketkar Shubham Suman Rohit Kumar Anjali Tiwari Rohit Kumar Mukesh Kumar Mobile 9312207101 9350188027 9953863870 011-64640198 9953863870 9312837399 Email id Preferably partner Sp.ketkar@iilmgsm.ac.in Shubham.suman.pgdib13@igsm.in rohit@fatherinfotech.com anjali@fatherinfotech.com rohit@fatherinfotech.com mukesh@fatherinfotech.com

2. Company Profile (A macro view)

Year of establishment India or MNC Headquarters Product category Business type Number of employee Revenue of last financial year of the organization Number of location in India/worldwide Name of location in India/worldwide 2012 India Delhi Website, Software IT Industry 45 Starting Year 4 Delhi(3), Bihar(1)

3. Company Details (A micro view)

Nature of project assigned Work environment (a) Mentor were supportive (b) Employee could go directly to discuss issue to senior bosses if required (c) Working environment are good Is any alumni working in this organization ? If yes provide the details: name designation & location, mobile, & email id Market and Brand Promotion Yes No Yes Yes Yes Yes No No

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Would you recommend the organization for further relationship? Tick yes then for what yes

(yes/no). if

Consulting Placement

Live project yes

Guest Lecture

Final

If no, then why? (About 30 words)

IILM Graduate School of Management Company Mentor Evaluation Sheet (2011-13) Part-A [To be filled up by the Student]

Name of Student/s : Shubham Suman Name of the Organization: Father InfoTech Pvt. Ltd Organizations Address : 319 Vardhman Star City Mall, Sec-7 Dwarka, New Delhi- 75

Details of Project Guide at Company

Name of Project Guide at Company Designation of Project Guide Mobile Phones: Email id of Project Guide : rohit@fatherinfotech.com : Mr. Rohit Kumar : Marketing Head : 9953863870

Name of Faculty Mentor at Campus

: Prof. S. P. Ketkar

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Project Particulars
Title of Summer Project: MARKETING & BRAND PROMOTION Area of Work (Kindly tick) : Finance Marketing yes HR Trading

Market Research yes (specify)

General Management

Any Other

Brief Description: In the current scenario of cut throat competition to service invest in new
technology for their expansion and to maintain the quality, minimum cost and produce a good product.

PART-B Confidential [To be filled up by the Project Guide at the company] Evaluation of the Project (i)
Kindly tick) Completion of the Project Field work Quality; depth, content and analytical ability Presentation (Clarity, Preciseness & Communication) Implementation Outstanding Very Good Good Fair Unsatisfactory

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Evaluation of Candidates Learning Skills (ii)

Kindly tick) Initiative and Drive Logical/Analytical Ability Communication Skills Application and Knowledge Base Punctuality and Sincerity Originality Interpersonal Relations and Team Work Outstanding Very Good Good Fair Unsatisfactory

Overall Evaluation (i+ii)

1. Please comment on the skills of the student and the areas he needs to improve upon. Mr. Shubham Suman needs to improve your communication skill. 2. Has the project work been useful to your organization? How do you think the summer project can be made more useful and effective in the future? Yes, the project been useful for organization. Through summer project I have got project of website and software so it is more useful and effective in the future. 3. Will your company consider this student for final placement? What step would you like to take in this regard? Our company considers Mr. Shubham Suman for final placement but he should be pass in all subject. 4. Will your organization like to give live project to students covering specific present and future requirement? If yes, provide brief outlines of the project and the time period. Our organization likes to give live project to students covering specific present and future requirement. Yes, the time period may be: Live project 5, 10 and 15 days. Thank you very much for your cooperation.

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SIP Report Evaluation

Enrolment No.: FT-IB-11-344 Name of Student: Shubham Suman Name of the Company: FATHER INFOTECH PVT. LTD Location: Delhi Name of Faculty Mentor: Prof. S.P.Ketkar Name of Company Mentor: Rohit Kumar

SIP Presentation & VIVA

Enrolment No.: FT-IB-11-344 Name of Student: Shubham Suman Name of the Company: FATHER INFOTECH PVT. LTD Location: Delhi Name of Faculty Mentor: Prof. S.P.Ketkar Name of Company Mentor: Rohit Kumar

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Table of Content
S. NO. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. TOPIC Introduction Objectives of the project Methodology Sample selection Data Collection Descriptive summary Analysis Finding and interpretation Summary and conclusion Learning from the SIP References PG. NO. 10-11 12 13-14 15-16 16-17 17 18-26 27-28 29 30 31

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INTRODUCTION
Father Infotech has been started from March 2012.It is ISO 9001:2008 certified. It is India based company and we are among the fastest growing & reputed company. Father Infotech Pvt Ltd is a software company this company provides web application, Windows application, logo design, web design etc. father Infotech have SEO, SMO, online marketing and social marketing facility.

VISION OF COMPANY
Complete the website and software according to client requirement and delivered the product on time.

MISSION OF COMPANY
Solutions come first Long term business value with suitable commitment Believe in honesty and fairness work

ITS CUSTOMERS
1. 2. 3. 4. 5. JYOTI INDUSTRIES RAM MANOHAR LOHIA SMARAK COLLEGE LINK JUICE BLUE AVOCADO RSM SERVICES

ITS COMPETITORS 1. WEBDESIGN.ABOUT 2. WEBPROENGINEERS 3. MAGNOSOLUTIONS 4. ELUNEART POLICIES OF THE COMPANY Acceptable use policies Father Infotech reserves the right to change this policy any time. Its policies, guidelines and disclaimer are intended for all domains residing on Father Infotech servers, including regular hosting clients. By using our web hosting services. Payment Policies Full payment is required before any hosting service is rendered, which include renewal. Father Infotech accepts Visa Master Card, Cash and Cheque & Draft. Cancellation Policy If any reason client have not satisfied then Father Infotech refund payment by Cash & cheque. Content & Use Of Services
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Father Infotech services may be useful for lawful purposes only. Transmission, distribution or storage of any material in violation of any application laws or regulations is prohibited. Client support Official hours (Mon-Fri: 10:00 A.M. 6:00 P.M.) During official hours, Father Infotech real time customer support to follow all enquiries by email within 1 hour of trouble shooting. COMPANY OPERATES:

CONSULTANCY

SOFTWARE DEVELOPMENT

D
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OBJECTIVE OF THE PROJECT

This is leading web designing & training company. The main objective of my project is about marketing & brand promotion. In the current scenario of cut throat competition to service invest in new technology for their expansion and to maintain the quality, minimum cost and produce a good product. My objective in this survey to determine the marketing and brand promotion of the company in state level after determine the satisfaction level of client.

Primary objective:
To gain the knowledge about Brand Promotion. To find the client satisfaction related to companies different services. Consumer behavior Consumer needs wants Market watch

Secondary Objectives:
To find the customer preference regarding the facility by the company. Customer response related to services which provided by the company. To get the exposure of the day to day functioning of Father Infotech

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METHODOLOGY
In this company my work is in market and visit client for website & software. Other work is brand promotion so, for that purpose I have to do research, design, target, and sell. I have in 45 days, total I have visit school, college, hospital, and shop is 54 (approx):-

visit
6 shop 9 hospital 21 school
SCHOOL COLLEGE

18 college

HOSPITAL SHOP

When I have join father Infotech then my industry mentor give me training and said firstly you have to do research, design, target, and in the last and very important that is sell.

Research

Design

Sell

Target

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Research Methodology:
Research methodology should be carefully planned as accuracy. Research gives us and our clients the exact direction and confidence to do great marketing. I have to do research through internet, in the market. Thats way I know that which school, college, hospital website & software are available or not. For research I have to do: 1. Survey 2. S.W.O.T. 3. Field research

Design Methodology:
After the research I have to design. Design is important. Research design is a plan, conceptual structure and strategy of investigation conceived as to obtain answer to research questions and to control variance.

Target Methodology:
Every client is unique so, I have target client priorities.

Sale Methodology:
Sale is important for the company. Every company depends on sell. In the sales five seps is important 1. 2. 3. 4. Asses: where to put people for maximum results, Design: the fundamental dynamics of selling simply dont change. Deliver: working with you to uncover unique objective and to understand organization. Reinforcement: training program continues as your sales force gets back out into the field to implement what they have learned. 5. Measure: measure is also important part of sale methodology.

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SAMPLE SELECTION
Sample selection for our client RSM JOBS
Logo of RSM JOBS

Home page of RSM JOBS

About us page of RSM JOBS

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Client page of RSM JOBS

DATA COLLECTION
Data collection for RSM JOBS Data for home page Welcome to RSM JOBS:- RSM Jobs Services can provide our clients representatives with all the facilities and assistance in making their final selection fast & efficient. If so desired, RSM can do the final employers with full guarantee on the candidate competence and capabilities. RSM Services: 1. Terms & condition shall be mutually agreed by the parties at the time of final placement of the candidates. 2. If any candidate recommended by us is selected to your organization. The placement bill for the same will be raised after the joining of the candidate at one month salary. 3. If any of our candidates decide to leave your organization in any day before commitment period. 4. All placement charges due open the organization Should be released within one month from the date of joining of the candidate. 5. We shall be entitled to our professional fees if the candidate interviewed rejected by you is subsequently appointed within a period of 1(one year) from the date of your meeting. HOT Employers of RSM Jobs

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RSM CLIENT

DISCRIPTIVE SUMMARY
My industry mentor Mr. Rohit Kumar assigned me work to visit RSM JOBS, Noida Sector-58, regarding website and software. I visited RSM JOBS, and talk to V.K.Yadav fonder of RSM JOBS. That time Mr. Yadav told to me I will talk to you later. After a week I called to Mr. Yadav and fix a meeting regarding RSM JOBS Website. In that Meeting Mr. Yadav told to me I am interested in creating a website of RSM JOBS. After that he told me His needs and told to what is the approximate cost of wed site according to his need. Then I calculated the cost of website according to his need and as per company norms. After analyzing the cost of website he asked to what time will taken by you and your company for creating this website. Then I told to him your work is that and we will take aprox 2 Month for designing and developing this website. Then after I started the collecting of data regarding RSM JOBS. And the after I produced all requirement of RSM JOBS and collected data from RSM JOBS to our Designer and Developer. Then developer and designer work on that website and within two months our company delivers that project to RSM JOBS. If you want to see the website of RSM JOBS please visit http://www.rsmjobs.com/
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ANALYSIS
On the basis of given project A study of marketing and brad promotion in Delhi & Bihar with special reference to FATHER INFOTECH PVT. LTD, the complete area was divided into 3 major geographical areas. Data Presentation on The Whole Area S. NO. 1 2. 3. 4. 5. PLACE Laxmi nagar Mayur vihar Dwarka Rohini Muzaffarpur TOTAL SATISFIED CLIENT 13 5 8 3 11 40 UNSATISFIED CLIENT 3 1 5 4 7 20

14

12

10

8 satisfied client 6 dissatisfied client

0 laxmi nagar mayur vihar dwarka rohini muzaffarpur

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I have visited this area. In Delhi, I visited Laxminagar, Mayur vihar, Dwarka, Rohini. Here total satisfied Client was 29 & dissatisfied client was 13. In Bihar I visited Muzaffarpur, here satisfied client was 11 & dissatisfied client was 7.

Response from Hospital, College, School and Shop Area Wise. Response From Delhi
S. NO. 1. 2. 3. 4. Department Hospital College School Shop RESPONSE in % 50 10 30 20

Response From UP(NOIDA)

S. NO. 1. 2. 3. 4. Department Hospital College School Shop RESPONSE in % 10 00 10 02

Response From BIHAR (MUZAFFARPUR)

S. NO. 1. 2. 3. 4. Department Hospital College School Shop RESPONSE in % 40 70 50 0

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600%

500%

400% Delhi 300% UP(NOIDA) Bihar(Muzaffarpur) 200%

100%

0% Hospital college school shop

In Delhi, I get response 50% from hospital, 10% from college, 30% from school and 20% from shop. In UP (Noida) get response 10% from hospital, 00% from college, 10% from school and 02% from shop. In Bihar (Muzaffarpur), I get response 40% from hospital, 70% from college, 50% from school and 00% from shop.

Ratio between Schools, College, Hospital and Shop

Ratio School College Hospital Shop Number Of Respondent 21 18 9 6

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visit
11.11% shop 38.89% school
SCHOOL COLLEGE

16.67% hospital

33.33% college

HOSPITAL SHOP

Total I have visited 54 college, school, hospital & shop. In which 21 schools, 18 colleges, 9 hospital and 9 shops are respondent.

Which medium of information made client aware about FATHER INFOTECH PVT. LTD Hospital, school, college, shop, Client
S.NO. Option 1. 2. 3. Newspaper Hoarding Meeting client Response from hospital 0 0 with 7 Response from school 1 5 30 Response from College 0 2 26 Response from Shop 0 0 6

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35

30

25

20

newspaper hoarding

15

meeting with client

10

0 hospital school college shop

Our company take a project with the help of newspaper, hoarding & meeting with client. Father infotech give a advertisement from the newspaper but we have no more profit in the comparison of hoarding and meeting. Meeting with client is very profitable because we can easy to understand from the help of proposal.

Demand in company
S.NO. PRODUCT DEMAND OF PRODUCT IN % 60% 22% 18% 0% 0% 0% 0% 100%

1. 2. 3. 4. 5. 6. 7.

Web Designing Web Development Software Development E-commerce SEO Training Consultancy TOTAL

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Demand of Product in %
70 60 50 40 30 20 10 0 demand of product in %

Father Infotech deals in web designing, software, SEO etc. but in market, at this time demand of Father Infotech is in mainly web designing, web development, and software.

Demand in City Delhi

S.NO. 1. 2. 3. PARAMETERS Very much Not so much Cant Says NO. OF RESPONDENT IN % 38% 20% 42%

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Uttar Pradesh (Noida)

S.NO. 1. 2. 3. PARAMETERS Very much Not so much Cant Says NO. OF RESPONDENT IN % 25% 40% 35%

Bihar (muzaffarpur)
S.NO. 1. 2. 3. PARAMETERS Very much Not so much Cant Says NO. OF RESPONDENT IN approax % 80% 10% 10%

90 80 70 60 50 40 30 20 10 0 delhi up bihar very much not so much can't says

Father Infotech is working in Delhi, UP, Bihar. The highly percentage of respondent from Bihar (muzaffarpur). Here total response approax is 80%. In the comparison of Delhi and UP. Because in Bihar government gave order every college have should be college website and software. In Bihar the no. of Website Company is low so, there we have good response. In Delhi and UP the response is low.

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Response from school, college, hospital and shop monthly income wise
a) Below 1Lac b) 1Lac to 2Lac c) 2Lac to 5Lac d) above 5Lac

a) Below 1 Lac
S. NO. 1. 2. 3. 4. Ratio School College Hospital Shop Response in % 20% 10% 35% 04%

b) 1Lac to 2 Lac
S. NO. 1. 2. 3. 4. Ratio School College Hospital Shop Response in % 25% 16% 39% 12%

c) 2Lac to 5 Lac
S. NO. 1. 2. 3. 4. Ratio School College Hospital Shop Response in % 29% 00% 23% 16%

d) Above 5 Lac
S. NO. 1. 2. 3. 4. Ratio School College Hospital Shop Response in % 01% 00% 05% 21%

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45% 40% 35% 30% 25% 20% 15% 10% 5% 0% School College Hospital Shop Below 1Lac 1Lac to 2Lac 2Lac to 5Lac above 5Lac

Below 1 Lac, I get response 20% from school, 10% from college, 35% from hospital and 04% from shop. In 1 Lac to 2 Lac, I get response 25% from school, 16% from college, 39% from hospital and 12% from shop. 2 Lac to 5 Lac, I get response 29% from school, 00% from college, 23% from hospital and 16% from shop. Above 5 Lac I get response 01% from school, 00% from college, 05% from hospital and 21% from shop.

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FINDINING AND INTERPRETATION

Data Presentation on The Whole Area
I have visited this area. In Delhi, I visited Laxminagar, Mayur vihar, Dwarka, Rohini. Here total satisfied Client was 29 & dissatisfied client was 13. In Bihar I visited Muzaffarpur, here satisfied client was 11 & dissatisfied client was 7

Response from Hospital, College, School and Shop Area Wise.

In Delhi, I get response 50% from hospital, 10% from college, 30% from school and 20% from shop. In UP(Noida) get response 10% from hospital, 00% from college, 10% from school and 02% from shop. In Bihar(Muzaffarpur), I get response 40% from hospital, 70% from college, 50% from school and 00% from shop.

Ratio between Schools, College, Hospital and Shop

Total I have visited 54 college, school, hospital & shop. In which 21 schools, 18 colleges, 9 hospital and 9 shops are respondent

Which medium of information made client aware about FATHER INFOTECH PVT. LTD Hospital, school, college, shop, Client
Our company take a project with the help of newspaper, hoarding & meeting with client. Father infotech give a advertisement from the newspaper but we have no more profit in the comparison of hoarding and meeting. Meeting with client is very profitable because we can easy to understand from the help of proposal.

Demand in company
Father Infotech deals in web designing, software, SEO etc. but in market, at this time demand of Father Infotech is in mainly web designing, web development, and software.

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Demand in City
Father Infotech is working in Delhi, UP, Bihar. The highly percentage of respondent from Bihar(muzaffarpur). Here total response approax is 80%. In the comparison of Delhi and UP. Because in Bihar government gave order every college have should be college website and software. In Bihar the no. of Website Company is low so, there we have good response. In Delhi and UP the response is low

Response from school, college, hospital and shop monthly income wise
b) Below 1Lac b) 1Lac to 2Lac c) 2Lac to 5Lac d) above 5Lac Below 1 Lac, I get response 20% from school, 10% from college, 35% from hospital and 04% from shop. In 1 Lac to 2 Lac, I get response 25% from school, 16% from college, 39% from hospital and 12% from shop. 2 Lac to 5 Lac, I get response 29% from school, 00% from college, 23% from hospital and 16% from shop. Above 5 Lac I get response 01% from school, 00% from college, 05% from hospital and 21% from shop

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SUMMARY AND CONCLUSIONS

SUMMARY
After completing my work of analyzing and creating client for Web Designing, Web Development and Software Development of FATHER INFOTECH. I want to recommend some important facts about its client. 1. Company should come some good and effective plans to make the client satisfied. 2. Company should move towards the good client relations so company should plan for the customer relationship management. 3. FATHER INFOTECH is having good range of its product that is why they are challenging the competitors so make it large. 4. Majority of respondent complain about the after sales services like billing and hosting in the domain so the quality of after sales services should be improved. 5. Customer care services are very good. 6. FATHER INFOTECH should make such strategies which suits the companys name and brand. FATHER INFOTECH is beginner to a good brand name

CONCLUSIONS
FATHER INFOTECH PVT. LTD is a very good brand name and I am very thankful to the FATHER INFOTECH People good to help me in completing my project in FATHER INFOTECH. FATHER INFOTECH provides me the good opportunities to make my skills stronger in marketing and brand promotion. I am very thankful to my guide Mr. Rohit Kumar for giving me his useful guidelines and important time. While doing this project I have talked with many people and came to know about the market and I learnt that how the companies works and what they have to do for retaining their position in the market. FATHER INFOTECH has trained me to face the challenges whatever in the market.

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LEARNING FROM SIP

Doing a project in FATHER INFOTECH in Delhi city, was a great opportunities to practically understand and experiencing the marketing field. I express my deep sense of gratitude to FATHER INFOTECH for giving me this opportunity and for providing platform to undergo training, and get the valuable knowledge of IT INDUSTRY As FATHER INFOTECH is a IT INDUSTRY the project was totally a marketing project hence it helped me to practically understand the IT INDUSTRY. The company also helps me to understand every step of their competitors in the market. The company helped to understand various schemes. The company also helped me to understanding how to book domain. During the survey it is observed that what he real problem faced by the client are. Meeting different people in various segment, interviewing with corporate and actual users helped me to learn the basics of IT INDUSTRY During the marketing, I came to know the real competition between the major players of IT INDUSTRY. It helped me to understand the future of IT INDUSTRY with its opportunities and threats.

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REFERENCES
I. II. III. IV. V. VI. VII. http://www.fatherinfotech.com/ http://www.rsmjobs.com/ http://www.google.co.in/ http://www.scribd.com/doc/ http://www.slideshare.net/ Mr. Shreedhar Pathak(software developer, Father Infotech) Mr. Chandan Bhardwaj(software developer, Father Infotech)

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