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Dr. M. MUNAWAR KHAN

MBBS. DPA. MAS. MRSH. (BCC) BEHAVIOR CHANGE COMMUNICATION

Coordinator

ENHANCED SINDH HIV/AIDS CONTROL PROGRAM Karachi SINDH Pakistan

Communication Component of SACP I&I Depot Rafique Shaheed Road, Near JPMC Cant, Karachi
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ENHANCED HIV/AIDS CONTROL PROGRAM SINDH

Name of the Project Enhanced HIV/AIDS Control Program

Executing Agency Health Department Govt. of Sindh Pakistan Time Period 2011- to 2014 (Three Years )

 To contain the spread of HIV/AIDS among the general population to less than 1% To ensure adequate provision of services and facilities to the affected individuals, families and communities be creating enabling environment by 2014.

Goal

ROLE OF BEHAVIOR CHANGE COMMUNICATION (BCC)

Knowledge Stimulate community Dialogue. Promote essential Attitude change. Reduce Stigma and discrimination. Create demand for information and services. Advocate. Promote services for prevention, care & Support. Improve skills and sense of self-efficacy.

POLITICAL
GOVERNMENTAL

Families
NONGovernmental Community
Groups

Of PLWHA

Peoples leaving with HIV/AIDS

Of IDU
Of
SEX WORKERS

Sex
Workers

Injecting
Drug Users

Behavior Change Communication Channels

Current Situation of HIV/AIDS in Sindh

Sindh Province has unique position in the country due to Karachi being most populous city of Pakistan with population more than 12 Million. People from all parts of country come to Karachi for employment opportunities and better diagnostic and treatment facilities.
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Current Situation Conti.

Large population of immigrant workers, Injecting Drug Users, Sex workers, Truckers, & Prisoners. Above high risk populations frequently move from smaller towns to big cities. More challenges for HIV/AIDS prevention in Sindh than rest of the country/Pakistan. Sindh has reported maximum number of HIV/AIDS cases in the country/Pakistan.
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Current Situation Conti.

First outbreak among Injecting Drug Users was identified in Larkano Sindh Pakistan in June 2003, subsequently increasing number of IDUs are being tested +ve for HIV in Sindh.

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Project Objectives
To control the incidence of HIV among Most at Risk Population (MARPs) especially Injecting Drug Users (IDUs) and Male Sex workers (Hijras/MSM). To place the time tested tools of prevention to hold the concentrated epidemic in, and halt the progress in MARPs and bridging population To Reduce and Reverse the level of stigmatization of people living with HIV by creating supportive system and conducive environment to have a happy life and easy access to medical and social services.

Project Objectives
To coordinate a multisectoral, comprehensive and sustainable response to HIV that is based on evidence, transparency and accountability and involves the various line ministries, the civil society and the main target beneficiaries (the PLHIV and the most at risk groups). Identify the gaps for future Resource mobilization integration from development partners like GFATM, for long term sustainability of programs and interventions

BCC ACIVITIES

Advocacy,
Communication & Social Mobilization

ACIVITIES
Component-1 ADVOCACY

Component-1
Advocacy is a combined effort of a group of Individuals or organizations to persuade influential individuals, groups and organizations through various activities to adopt an effective approach as quickly as possible.

ADVOCACY:-

Advocacy is about identifying a problem in a community, coming up with a solution to that problem, establishing strong support for that solution and providing an effective implementation plan.

Advocacy is about identifying a problem

Provincial Dialogue Sindh Karachi Pakistan.

District Task Force Sukkur Sindh Pakistan

Advocacy is about identifying a problem

District Task Force Larkano at DCO office Larkano Sindh Pakistan -2012

Advocacy:

cont..........

Advocacy plan will serves 2 purposes: Firstly, advocacy to decision makers (politicians, senior public officials) facilitates the conduct of existing programs and in planning for newer programs. Second: is to facilitate key groups (Those described above, as well the general public at large) in understanding the need for HIV prevention.

Activities/ Targets:

Advocacy/Communication and Social Mobilization

15- Publicity Bill Board

55- Campaign Vinyl Publicity Posters on Public Transport

30- Publicity Hoardings (Rental/ Permanent)

10- Campaign I.E.C. Material (Promotional) 45- Campaign Social Mobilization Committee 5 unit per District( Manual, M&E Manual etc

ACIVITIES
Component-2

Communication

Component-2
"sending, giving, or exchanging information and ideas," which is often expressed verbally and nonverbally. Verbal communication is the act of speaking by using words. Examples of this include using different forms of language (i.e., written, voice, sign language). This form of communication can be taken for granted..such as saying regretful things and opening your mouth before thinking about what you are saying.

Communication

 Non-verbal communication is the act of speaking without using words. Examples of this include facial gestures ,body language, legs shaking, nervousness, and the impression you give to others with your appearance (dress, body image, body odor).etc. Both non-verbal and verbal communication are both used on a daily basis. In that regard, it's important to use communication carefully and with love. Communication can either hurt or heal

Vinyl Publicity Posters on Public Transport

Community Mobilization Campaign WORLD AIDS DAY 2012

Communication and Stigma Reduction ((Campaign))

9- Awareness event at religious festivals (urs) 24- Awareness events for community and religious leaders 30- Awareness events for uniformed personnel 12- Awareness events for Health Sector Professionals 15- Awareness events for Media Personnel 12- Coordination with other line departments, ministries and donor agencies 15- Special Events (5 in a year),Health Days 3- World AIDS Day

Awareness event at religious festivals (urs) BHIT SHAH

During Annual URS of Shah Abdul Latif Bhitai ( Bhit Shah ) Sindh Pakistan

Awareness event at religious festivals (urs) SEHWAN SHAREEF

During Annual Carnival (Urs) of Hazrat Lal Shahbaz Qalandar Sehwan Shareef Sindh Pakistan

Awareness Events for Community & Religious Leaders

Religious Leaders belonging to Muslims, Christians', Hindus and Sikh Karachi Sindh Pakistan

Awareness Events for Community & Religious Leaders

Religious Leaders belonging to Muslims, Christians', Hindus and Sikh Larkano Sindh Pakistan

Awareness events for uniformed personnel

Officers of Junior Brigade SACP Office Meeting Room Karachi Sindh

Officers of Sindh Police Police Training School Larkano Sindh Pakistan

Awareness events for uniformed personnel

Officials of Rangers at Omar Kot Sindh Pakistan

Officials of Traffic Police at Karachi

Awareness events for uniformed personnel

Officers of CPLC Karachi at Police Training School Garden Karachi Range Sindh Pakistan

Awareness events for Media Personnel

Media Personnel Larkano Sindh Pakistan

Media Personnel Benazirabad Sindh Pakistan

Awareness events for Media Personnel

Media Dialogues' with People Leaving With HIV/AIDS at Pearl Continental Hotel Karachi Sindh

Coordination with other line Departments, Ministries

Ministry of Industries &

Information & Technology Department Sindh Pakistan

ACIVITIES
Component-3

Mobilization

Component-3

Mobilization
social mobilization means mentally setting of human beings for achieving a goal,
while community mobilization means specific group of people readiness to achieve the desire levels of goals and aims.

Social Mobilization
Advocacy Seminar for politicians to obtain the political commitment. Mass media messages such as talk shows, short messages of 5 minutes, short serials tele/doc, film on issues of High risk groups for direct and indirect community approaches. (with Airtime) on WAD Day. Mobile Resource Center for social mobilization and Community awareness.

Social Mobilization
Activities
5Advocacy Seminar for politicians to obtain the political commitment. 10- Campaign Mass media messages such as talk Shows, short messages of 5 minutes, short serials tele /doc, film on issues of High risk groups for direct and indirect community approaches. (with Airtime) on WAD Day 3- Campaign Mobile Resource Center for Social Mobilization and Community awareness.

Special Events, Health Days

World Health Day Walk at Sea View Karachi Sindh Pakistan

Special Events, Health Days

Health Expo at Expo Center Karachi Sindh Pakistan

World AIDS Day

World AIDS Day Walks Karachi Sindh Pakistan

World AIDS Day

Mega Event Cricket Match b/w1- Health department,2- Show Biz and3- Peoples Leaving with HIV to show the Solidarity with PLHIV

Specific Groups of Peoples

Show Biz

PLHIV

Mobile Information Resource Unit

Mobile information resource centre is proposed to be developed for the community awareness. This will work under BCC component and will be the part of the Information resource Centre located at Provincial Implementation unit with digital library of 23000 on line journals (attached with DUHS). It will adopt innovative approaches like Telefilms, short plays and puppet shows

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