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Submitted To :
Abhisek Dutta
submitted BY:
NEERAJ KUMAR
Reg. 10806301
E-marketing strategies
The SOTC is E-MARKETING model core business is TOUR and TRAVEL, but the late 1990 is the online business . The online travel portals has provided a variety of choices to the end-customer . core business product is tangible as well as intangible. The product combination of attraction, facilities and transportation ,accommodation and facility as well as the entertainment . Company is betting big on franchising , Franchising has allowed us to expand our distribution and grow our business in an effective manner . The SOTC is offer the special product is Escorted tours Customized holidays Trade fairs SOTC sports Corporate tours The major thing of e marketing strategy is the India largest outbound tour operator of SOTC and also other the office in all major cities of India . Franchises : Offices in all major cities of India,347 offices in India 2) Tie Ups: Flightraja.com 3) Travel boutique online 4) Internet Booking of Packages and Tickets The some important factor is the success of SOTC is :Excellence in fulfilling the promise : Timely response to customers requests: Solid and fruitful strategic alliances: Marketing know-how:
MARKET SEGMENTATION
The Marketing segmentation is that on the two way International marketing and national marketing International Travelers- Those crossing International borders Domestic Travelers - Those travelling within India. Inbound market is further segmented into six broad categories 1. Holiday and sight seeing. 2. Business travelers 3. Conference attendees. 4. Students 5. Visiting friends 6. Relatives etc.
TARGETING The SOTC is targeting the mass market segment as well as niche market segment. As the lifestyle changes, consumption of services might change . and the targeting the visitor and also those visitor they are the repeat visitor and purchase order to pick up acc to the need and want .
Sr.No.
MEANING The fundamental benefit or service that the customer is buying. Basic, functional attributes. Set of attributes/conditions the buyer normally expects.
WITH RESPECT TO THE TRAVEL AND TOURISM INDUSTRY Traveling. Ticketing, hotel reservation. Customer friendliness, good food.
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Prompt services, That meets the customer comfortable and AUGMENTED s desires beyond convenient trip, PRODUCT expectations. spectacular sights, and music. Totally customized tour POTENTIAL The possible evolution to packages, A grade service PRODUCT distinguish the offer. at every stage.
The SOTC is cost saver and is there is also useful website and easily collect the information and also be user friendly .
Independent Global Vacations: Independent India Vacations: Escorted tours for Non Resident Indians (NRI):
Luxury Vacations:
The SOTC is also the quick response link is that as well as global and domestic .
Others Offers
The SOTC online business is face the challenge :-1) Not focusing on Rural areas and Indian railways network. 2) Lack of corporate offices and small city offices across the nation. 3) Ineffective customer services. 4) Economic conditions 5) Security 6) New entrants 7) Local Travel Agents and travel companies 8) Competitors
The other is the new entrance and the Competitions is day by day increase . but the SOTC is the STP is the good . They will target the all the type of customer and these kind of people those they would like to travel , and SOTC is one leading brand in India because the distribution strategy is good . If the concept becomes successful, soon they will introduce the franchise model and take the lounge concept to tier-II and tier-III cities. While online companies are normally accessible beyond geographical boundaries, these companies often have to take strategic decisions regarding location when it comes to offline stores. Kuoni, Indias largest travel company dominating the outbound market for more than a decade is also betting big on franchising. The company has appointed 45 franchisees for their outbound business and has seen the business grow at the rate of 25% per year. Speaking about the success of the franchise model, CEO and MD, Kuoni India and South Asia says, Franchising has allowed us to expand our distribution and grow our business in an effective manner. So we have decided to expand our travel education business as well through the franchise route. For Kuoni franchise, the fees and the investment depend on the projected business volume and vary from region to region