A Project Report On Assesment of The Awareness, Potential and Leads Generation For Techfocuz Digital Library (Version 3.01) in North Karnataka

ASSESMENT OF THE AWARENESS, POTENTIAL AND LEADS GENERATION FOR TECHFOCUZ DIGITAL LIBRARY (VERSION 3.
01) IN NORTH KARNATAKA
TABLE OF CONTENTS
EXECUTIVE SUMMARY 1. INTRODUCTION..1 2. COMPANY OVERVIEW..2 3. PROJECT SYNOPSIS..17 4. OVERVIEW OF CD/MIRROR SERVERS23 5. IDENTIFYING THE PROSPECTS29 6. ANALYSIS AND FINDINGS..38 7. RECOMMENDATIONS..52 8. LEARNINGS.53 BIBLIOGRAPHY ANNEXURES
Babasabpatilfreepptmba.com
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ASSESMENT OF THE AWARENESS, POTENTIAL AND LEADS GENERATION FOR TECHFOCUZ DIGITAL LIBRARY (VERSION 3.01) IN NORTH KARNATAKA
EXECUTIVE SUMMARY
ORGANISATION: FOCUZ INFOTECH. TITLE OF STUDY: ASSESMENT OF THE AWARENESS, POTENTIAL AND LEADS GENERATION FOR TECHFOCUZ DIGITAL LIBRARY (VERSION 3.01) IN NORTH KARNATAKA
Focuz Infotech (formerly Benz Infotech) is an ever-expanding IT Consultancy Company promoted by Benz Group, Rs. 2500 million multifaceted corporate focused to Information Technology. This project was done for a period of two months. This report includes "Assessment of the awareness and generating leads", as my main objective was to find the awareness level of the companys products and introduce those products to the identified prospects. To accomplish the objective I undertook actual sales activity also. In this regard I gathered information about CD Mirror Servers and similar products and the advantages of using a CD Mirror Server as an investment tool to upgrade the existing conventional libraries and also digital libraries in the organizations. The findings from the report were such as lack of awareness about CD Mirror Servers and the competitive edge of using CD Mirror Server. It also includes recommendations such as promoting more awareness programs, giving live demonstrations and enabling prospects to learn more about the companys products and services.
1. INTRODUCTION
Purpose
The purpose of this project is to: Babasabpatilfreepptmba.com Page 2
ASSESMENT OF THE AWARENESS, POTENTIAL AND LEADS GENERATION FOR TECHFOCUZ DIGITAL LIBRARY (VERSION 3.01) IN NORTH KARNATAKA 1) Create awareness about
Techfocuz Digital Library (Version 3.01) 2) Generate leads to Focuz Infotech across different vertical segments like Academic Institutions, Research Organizations, Health Care and Medicine, and Medias.
2. OVERVIEW OF FOCUZ GROUP The following slides provide a brief overview about the parent company Focuz Group and Focuz Infotech.
Focuz Group, a leading corporate in India. The group, comprising of Focuz Automobiles, Focuz Motors, Focuz Bi-wheelers, Focuz Computers, Focuz Infotech, Focuz Animation,
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Focuz Technology Enabled Services, is headquartered at and operates from the Focuz Towers, Edapally, Kochi, and Kerala. All its ventures are either the leaders or the largest venture in its category, in India. Led by experienced promoters who are thorough professionals with farsighted vision, and propelled by an infusion of young blood, group aims to become national leaders in many of its areas and a world player in IT and ITES. It also aims to break new grounds in standards of exemplary service leading to highly satisfied customers.
HISTORY
Kochi, the industrial capital of Kerala state, witnessed the birth of a small Automobile Spare Parts Shop two decades ago which was later to became India's Largest Automobile Spares Parts Retailer. The following Promoters started Focuz Automobiles in 1978 at Kochi, Kerala, South India: P T Jose
Ignatius Alven Late P A Rappai

N V Devassy M F Jose
From the humble beginning this organization grew from strength to strength and is now become an important business house in India with diversified business activities like Vehicle dealerships, Computer Hardware business, Software Development, Animation, BPO, Travel and Tourism.
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ASSESMENT OF THE AWARENESS, POTENTIAL AND LEADS GENERATION FOR TECHFOCUZ DIGITAL LIBRARY (VERSION 3.01) IN NORTH KARNATAKA With 35 years of experience in the Automobile Spares Parts trade, the founder directors played a vital role in spearheading the company into Indias largest Automobile Spare Parts retailing Company.
FOCUZ DIVISIONS Focuz Automobiles Focuz Motors Focuz Biwheelers Focuz Computers
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ASSESMENT OF THE AWARENESS, POTENTIAL AND LEADS GENERATION FOR TECHFOCUZ DIGITAL LIBRARY (VERSION 3.01) IN NORTH KARNATAKA Focuz Infotech Focuz Animation Focuz Holiday Focuz Travel Focuz Technology Enabled Services
THE COMPANY
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Focuz Infotech (formerly Benz Infotech) is an ever-expanding IT Consultancy Company promoted by Benz Group, Rs. 2500 million multifaceted corporate focused to Information Technology, Automobiles and Tourism having business excellence for more than 25 years. Focuz Infotech started its IT initiatives in the year 1995, initially concentrating on Oracle based solutions and further to Unix and Linux Technologies in a big way.
THE INFRASTRUCTURE Focuz Infotech owns world-class 24/7 capable 15000 sq. Ft. Linux Research and Development unit in Kochi, a beautiful Island in Kerala, the God's own country.
QUALITY AND SATISFACTION We have a TQM approach to all our activities, especially the product life cycles and after-sales support. Focuz Infotech is currently following business to customer (B2C) policy to ensure maximum customer satisfaction.
THE FUTURE
Focuz Infotech aims at extending its Linux based products and services to the customers across the globe. Soon Focuz Infotech, will be starting its operations to US and European countries.
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MISSION
Provide excellence in all spheres of activity, and gain customer satisfaction.
Consolidate our position as leaders in the service area of the automobile industry. Respond quickly to market opportunities and gain fundamental competitive advantage in all our activity.
LATEST PROJECTS
Focuz Infotech is global broad-based technology services integrator that helps companies implement intelligent solutions that solve business and operational issues. Focuz Infotech suite of services aim to meet the unique requirements of organization, from business consulting, developing custom solutions (Software Engineering), implementing packaged solutions (Application Implementation), to outsourcing and managing applications.
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SOLUTION OVERVIEW
Focuz Infotech expertise lies in being a broad-based technology services integrator that has formed strategic partnerships to deliver premium solutions to their clients. Through their unique service offerings, Focuz Infotech is able to provide clients the flexibility of selecting the best delivery model for each solution they can own the application or outsource the management of it; and select the type of solution which best meets their needs pre-packaged solution or custom build. The changing landscape of viable technologies, scope of change, and complexity of solutions create the need for intelligent solutions with quality execution. The able execution of such solutions is the core of success, and pulling it together for clients is a task that only the best can accomplish. The challenge of receiving the right advise and guidance, assessing technologies, allocating the right resources, building a solution that fits, then integrating and maintaining an enterprise solution has become an huge task; one that many companies cannot afford in today's environment, where organizations need to focus on their core competencies. Organizations need a flexible service provider that can meet the needs of clients through a broad set of offerings. Focuz Infotech solution offerings have been segmented into Intra-enterprise (Solutions that facilitate operations within an organization) and Extra enterprise (Solutions that facilitate operations between an enterprise and its suppliers, clients, and partners) solutions that can be delivered through four key service offerings.
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SOLUTION OFFERINGS
The following are the solution offered by Focuz Infotech:
Business Consulting Solution scooping, architecture design, and technology roadmaps, Networking, Hardware supply.
Software Engineering Design and build customized solutions through both an onsite and offshore model.
Application Implementation Implement packaged solutions for Customers.
Outsourcing Maintenance and Support (Service Level Agreements (SLA), Application Management, Managed Services) Quality Assurance & Testing, Eng-user training and support.
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PRODUCTS
Techfocuz Digital Library 3.01
The Techfocuz Digital Library frees you from the hassles of managing hundreds of CD/DVDs. If fast access to CD/DVDs is what you want, the digital library is for you. The Techfocuz Digital Library is a CD/DVD server which can server from 500 CD images to n' number of images based on the storage and Network capability. The Digital contents are shared over a network to any number of clients whether it is an Internet or intranet environment. The original copies of CD/DVDs may be stored safely, once you created the image of the specific media to your Techfocuz Digital Library. Techfocuz Digital Library 3.01 is a perfect solution to store, manage and retrieve the information from the massive CD/DVD digital data you are currently having. Using its beautiful server interface, you can create categories and sub categories in order to store your CDs in a very logical way. You have options to create users and can give category wise permissions to them for accessing the digital data residing in your Techfocuz Digital Library.
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Techfocuz Communicator
The Techfocuz Communicator aimed at enterprise uses as an integrated Communicator 2.6 package. It is designed for fast, flexible growth, scaling to millions of users at extremely high levels of concurrency-quickly, cost-effectively, and without degradation in performance, usability, or manageability. Techfocuz Communicator 2.6 heterogeneous messaging environments (including groupware applications) and enables rapid assimilation of new technologies, networks, and user bases. Finally Techfocuz Communicator 2.6 provides Reliable, highly available mailbox services with industrial strength message stores and access serves, running on hardened LINUX Operating system. Techfocuz Communicator 2.6 components are modular and encourage scalable, available redundant architecture. These Internet standard architecture support centralized user
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management through a mail-centric LDAP directory while the user community accesses mail from POP, IMAP or web mail clients. All of these capabilities are backed by Techfocuz Mailing Solution's experience, Techfocuz Communicator 2.6 is designed for systems with large service providers, for security-conscious small businesses, the most divers global enterprises.
Techfocuz Web server
A well configured high performance web server for Internet needs. Now unleash the power of WebPages to your clients from your own server. Lets reach your website worldwide through Techfocuz web server. An Integrated web server with superb control panel for easy administration. The web server that understands our language. The Techfocuz Web server delivers unmatched performance of Appache web server. Main Features: Superb GUI based Installation Remote configuration utility
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Host Multiple Sites Define your own levels of security
Techfocuz Firewall
The Techfocuz firewall will hide all the ports to make your server invisible to port scanners, would protect your system from all the attacks Make your server safe from intruders; it is always advisable to have strong firewall if your server is connected to the Internet. It keeps the hackers out and personal data in. It hides your machine from hackers, blocks suspicious incoming connections, request, stops malicious programs from spying into your system and prevents confidential information from being sent out without your knowledge. The Techfocuz firewall would track all potential and actual threats and would ensure nothing unauthorized entered or left your server.
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ASSESMENT OF THE AWARENESS, POTENTIAL AND LEADS GENERATION FOR TECHFOCUZ DIGITAL LIBRARY (VERSION 3.01) IN NORTH KARNATAKA Techfocuz Backup server
Techfocuz Backup Solution is a server based software solution that is integrated with open source Linux platform. Its remote operation methodology allows the Backup server to poll and synchronize files to be backed up in a real time environment. The polled files are stored with the appropriate directory structure and organized according to the pre-determined backup policy. The system is then capable of handling full or incremental backup as per the policy specifications. A web interface allows the administrator to manage the backup sets and perform restoration from anywhere in the network. Techfocuz Backup solution provides a perfect and sensible alternative to all these issues. It works on the open source Linux platform eliminating the need for a costlier operating system. Because of the optimized architecture of Linux it always works lesser resources such as mediocre hardware configurations.
SERVICES
REMOTE SERVER ADMINISTRATION (LINUX) Linux being adopted successfully by thousands of companies have a need for Linux Server administration but cannot justify the high cost of a full-time Linux System Administrator. To ensure maximum uptime, you have to proactively monitor your systems around the clock to detect any anomalies that might indicate an imminent problem. You also have to do routine upgrades, system tweaking and maintenance. Not every company has the
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luxury of IT staff they can dedicate to these tasks. And those that do would prefer to have their IT professionals doing more productive work like application development. The owners of small to medium enterprises have to pay heavy charges to the Server admini8strator for jobs like installing, upgrading any application/package. Unavailability of such administrator when required is a common scenario. Focuz Infotech helps you overcome these problems; you only pay for the service you avail. Server administration does not have to be done on the spot; an online connection to the server is sufficient enough for administrative jobs to be done. Focuz Infotechs remote Linux Remote server administration service plans offer a cost effective alternative to a Linux System Administrator. Focuz Infotech provides comprehensive monitoring and administration service that can save your money, increase your efficiency, and most important, keep your systems humming along. Because we utilize sophisticated monitoring techniques, Focuz Infotech can offer world-class remote Linux System Administrator support at affordable prices. Focuz Infotech remote Linux Remote server administration service plans includes the Remote Server's Installations of packages, Enhancing the performance of the running servers by fine tuning the running services and software applications. Deployment of Java environments, Mailing servers, Web Servers, Web Administration Interface installations, Automation of redundant periodic tasks.
Focuz Infotech offers the following remote server administration services: Domain Name Service (DNS) administration Operating system and Internet server software upgrades Operating system performance tuning Mail Server (adding/deleting users, mail forwards, auto responders)
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Web Server and FTP Server management (access control, adding domains, basic password security, server module support) Operating System Troubleshooting Server reboots as and when necessary Systems administrators track software releases and test and install relevant service packs as they become available. VPN configuration Kernel rebuilds Perl/Shell/CGI/System scripting Backup plan & implementation File & Directory services, NFS, etc. Network Management Disaster recovery Software installations and configuration Security Management Installation of current Recommended and Security patches Installation and management of Anti-virus software Complete firewall systems to port filtering, we provide a number of more advanced security solutions to protect sensitive data and run mission critical applications SSH/ OpenSSH/ OpenSSL TCP Wrapper & Port Sentry Security Auditing & Updating Traffic Analysis Web log analysis usage reports Round trip web performance Reporting Custom specified traffic analysis Application Deployment and Maintenance
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Focuz Infotechs Network Administration team has the experience to install and support Database Servers, Application Servers and e-commerce applications. Standard or customer-specific application software installation POP and SMTP mail server configuration Distributed application/server support. We currently supports Linux operating environments Customer must provide specific setup and configuration instructions Data Backup and Storage Backing up important files and database information protects companies and their customers in the unlikely event that data is lost or destroyed. We provide retrieval solutions such as disk-to-disk backup and ftp backup services and File system backup.
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TECHNOLOGY
Focuz Infotech provides total solution and streamlines support to its customers in the Linux platform. Focuz Infotech is developing all their products under the GNU/Linux platform seeing its scalability, reliability and security. The company concentrates on developing Innovative IT products such as Storage solutions, Mission Critical Solutions, Distributed Computing Solutions, Network Security Solutions, Corporate Communication Solutions, Connectivity Solutions, Network Backup Solutions, Multimedia Management Solutions, Linux Thin Clients, Clustering Solutions, Linux Migration Assistance, Remote Server Support, Linux Embedded Solutions etc. for IT, IT enabled services. Focuz Infotech has their own strong arms in the Hardware Industry, Networking, Training, Animation and BPO Services, which make them an ideal consultant for all kinds of IT requirements.
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3. PROJECT SYNOPSIS
Objective
The objective of this project is to 1) Creating awareness about Techfocuz Digital Library (Version 3.01) 2) Generate leads to Focuz Infotech across different vertical segments like Academic Institutions, Research Organizations, Health Care and Medicine, and Medias in the region of North Karnataka covering the cities Belgaum, Hubli and Dharwad.
Project Methodology The project was carried out in exploratory research mode, with both internal as well as external data sources. The convenient sample selection was carried out based on availability, proximity, time, cost of data collection etc. Both primary as well as secondary data sources were explored and the required inputs were gathered. Primary data was collected from a set of chosen prospects by personal interviews and/or feedback form. The sample size is 15, which include Academic Institutions, Media Agencies and Health Care & Medicine Canters.
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The reason for the sample size being 15 is that, the product Tech Focuz Digital Library (Version 3.01) itself being one that of a high value. The prospects in all would count to somewhere around 60. If they are filtered, then the possible prospects selected, keeping in mind the variables like utility, scalability, funds, etc., the number narrows down. Hence, a sample size of 15 is fairly representative of the population. The secondary data was basically collected from the available newspapers and trade magazines and the information highway i.e., Intranet and Internet websites.
Project Shortcomings: Since, I was supposed to be giving presentations about the product, it would have helped in giving a much more better picture of the product if I would have been provided with a live demo of the product. This would have made my training experience more sound one. Inhibitions of a few respondents to provide certain information like availability of their funds, etc.
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3.2.1 PROJECT FLOW
Define and Establish Study Objective
Establish the information needs
Select methodology for information collection
Compile and collate information
Critically analyze the information
Tabulate the findings
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Recommendations
3.2.2 INFORMATION NEEDS

1. To find out whether the firm/organization/institution has an idea about CD/DVD Mirror Servers? 2. To find out whether the firm/organization/institution uses CD Server/Juke Box? 3. To find out whether the firm/organization/institution use any similar kind of product? 4. To find out whether the firm/organization/institution has heard about Tech Focuz Digital Library before? 5. To find out whether the firm/organization/institution is having a digitalized library, if yes the number of computers available?
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3.2.3 DATA COLLECTION METHODOLOGY Compile Information about Techfocuz Digital Library (Version 3.01) and CD/DVD Mirror Servers. Identify the prospects. Creating awareness about Techfocuz Digital Library (Version 3.01) by disseminating the information to the prospects. Design feedback form addressing the objectives. Receive the filled feedback form from all the identified prospects.
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3.2.4 DATA COLLECTION SOURCES Primary Data

Librarians of Academic Institutions IT personnel of Media Agencies IT personnel of Heath Care & Medicine firms.
Secondary Data
Internet / World Wide Web
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Trade Magazines Internal Available Data Base.
4. OVERVIEW OF CD/MIRROR SERVERS.

This section captures the relevant information from a basic understanding point of view required to carry out this research. This information is provided in a lucid Question and Answer form, which also answers the queries of the prospects.
4.1 What is a CD/DVD Server?

A CD and/or DVD Server are a specially designed device to share information stored on CD-ROMs or DVD-ROMs with others in your organization. These devices connect
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directly to your network saving the cost of a separate server and network software license. Each unit comes with software to facilitate adding, replacing, updating, managing and deleting titles easily. The software copies the disc to the hard drive as a disc image for storage. The original CD or DVD can be put in a safe place. The hard drive storage not only provides capacity for many more discs (current models range into the thousands of CDs), but also delivers faster retrieval and better support for multiple users. The cost per disc of these caching (hard drive) devices is considerably lower than with a tower.
4.2 How does a CD/DVD Server differ from a tower? We refer to a Tower as a device that has only optical reader drives (CD-ROM and/or DVD-ROM), with no hard drive. These non-caching systems have as much capacity as the unit has drives. So a unit with seven CD-ROM readers in it would be capable of putting seven discs online at one time. A benefit of towers is to update a disc; you merely open the drive and swap the new disk for the old one. 4.3 Why to buy a CD/DVD Server or Tower?
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Everyone's situation is slightly different, but in general, you can expect to reap the following benefits by using either a CD/DVD Server or Tower: Eliminate the time and frustration spent searching for lost or borrowed CD/DVDs Eliminate the cost and time spent to replace damaged or lost CD/DVDs By their nature, Servers back-up your CD/DVDs Put all your CD/DVDs online at once, rather than having to swap CD/DVDs in and out Multiple users can access multiple CD/DVDs simultaneously - no waiting Have the information available wherever you are - another desk, another floor, another building, another city, another country Centralize the management and control of your valuable software/data Maximize your investment in the software and data stored on those titles by making it easily available to those who need it when they need it It is easy and cost effective
4.4 Why not just copy the CD/DVDs to a file server? The most compelling reasons for storing your CD images on a CD server vs. copying them to your file server are:
1) Saving Money and Getting More Value from existing Production Servers. For
customers in an enterprise using high-end servers with RAID arrays, it makes sense to move seldom-used data to a CD server. That frees up valuable space on their production servers, keeps the data online and potentially provides a CD based backup for off site storage.
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Enterprises have found that dedicating application-specific storage resources ensures that they will maximize the ROI of their storage expenditures. In addition, when a file server is used for multiple tasks, an increase in data requests to one application may greatly impact the performance of all other applications hosted on the server. That's why only the smallest organizations can afford to make the performance trade-off involved with running multiple services on their servers. 2) Saving Money and Getting More Value from the IT staff. On a general purpose (NT/2000/OS X/Netware) file server, an administrator must take the following steps to make a CD available: 1. Find a location on the server where there is space to store CD data 2. Sit at the server and insert the CD to a file server 3. Open the CD 4. Select the contents of the CD 5. Drag the contents of the CD to the appropriate location on the server 6. Wait or pass the time doing something else 7. Walk up to the monitor to see if the copy has completed (repeat steps as needed) 8. Create a share for the CD contents 9. Assign permissions to that share 10. Eject CD 6 and 7
There's nothing difficult about any of the above steps, but repeat it 20, 30 or 100 times and you have just lost a member of the IT staff to CD management. Now compare that to: 1. Go to the CD/DVD server and insert the CD in its reader, or insert it into your PC if loading remotely 2. Wait or pass the time doing something else
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3. Look to see if the copy has completed and CD has been ejected (repeat steps 6 and 7 as needed) If you have to replace a CD in a set, that also entails repeating most of the steps in the first example. But with the CD server, you just instruct the server to replace the old CD with the new CD as it loads. If you want to create multiple CD groupings or sets, that is easy to do on the CD server and harder to maintain on the file server. It gets even more complex if the same CD needs to go into two different groupings. In a CD server, the same disc can exist in multiple shares without any duplication. Copying CDs to the file server and creating shares, etc. needs to be overseen by an IT-savvy person with admin rights to the file server. Copying CDs to a server can be accomplished by end-users who can have the unit sitting next to their desks. Mirroring CDs to the CD server saves management headaches because it preserves the structure and integrity of the CD data. The file structure created by the CD publisher is maintained and you know you have the whole CD You have the option of sharing the CD as part of a group, or singly.
CD Emulation: The fact that just creating images doesn't solve the problem of CDs those want to be in the local drive. Most software doesn't care if it is run from a CD, a network share, a hard drive or even a USB flash drive. The exceptions to this rule are usually PCbased education and game CDs. To overcome these limitations, a Windows utility is provided that allows a networked CD to emulate a local, physical CD-ROM drive to the operating system and applications. This CD emulation feature is the only viable solution for sharing discs that require being in a local reader to run.
4.5 What if there are licensing restrictions on sharing the information on CDs?
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There are various types of licensing restrictions in use. Administrative tools are provided to control access or limit the number of simultaneous accesses, making it straightforward to comply with the terms of the license. Some discs, such as "Hollywood" Movie DVDs, are usually encrypted to limit copying or sharing. These discs cannot be loaded into a Server. 4.6 How do your CD/DVD Servers differ from Jukeboxes? Essentially, CD/DVD servers are Virtual Jukeboxes. They perform the same function as a CD/DVD Jukebox, but with higher performance and more capacity. A jukebox holds many CDs in a tray, or carousel. When a CD is requested, a robotic mechanism physically locates the disc and mechanically loads it into an optical reader. This process requires great precision and repeated maintenance sometimes giving jukeboxes the reputation of being slow and unreliable. In contrast, a CD/DVD Server makes an exact image copy of each CD or DVD and stores it on its hard disk. Current hard drive technology provides unparalleled speed and reliability. Combined with redundancy features such as RAID or mirroring, no other storage technology is as effective a means of providing rapid network access to data.
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Differences Between CD/DVD Servers and Jukeboxes:
Capacity: Even though a jukebox can hold quite a few CDs, their capacity is small relative to what a large CD/DVD server can hold. (Hundreds vs. thousands) Access Speed: Accessing data from the server's hard drive can be up to ten times faster than from an optical drive. Add to that slow optical drive access the lengthy time it takes a jukebox to load the CD into a reader and the server user might be done with his tasks by the time a jukebox user is getting his data!
Simultaneous Users: Multiple users accessing the same CDs will find response time much faster with the server. Multiple CD/DVD Access: With its one or perhaps two optical readers, the jukebox will only allow that many titles to be viewed at one time. Whereas in the server, a single user or multiple users can access multiple titles simultaneously
Reliability: CD Servers have fewer mechanical parts and are very reliable Cost: CD Servers deliver superior value to the jukebox.
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5. IDENTIFYING THE PROSPECTS

The product would find its true value where: Large digital data collection in the form of CDs and DVDs are managed, Where there are a fair number of Computer systems and they are networked, Where digital information is shared among many users.
Taking such Kind of a utility into consideration, Tech Focuz Digital Library (Version 3.01) would be ideal for: Libraries Colleges Universities Research Institutes Media Hospitals
The above-mentioned prospects would mainly display organizational buying behaviors. So, such organizations establish the need for purchased products and services and identify, evaluate and choose among alternatives. Typical characteristics in organizational buying can be observed which are several buying influences and multiple sales calls. Many people typically influence business-buying decisions. Buying committee consists of technical experts and even senior management is common in the purchase of major goods. Since, more people are involved in the selling process, it takes multiple calls to win most business orders.
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We can also study the buying behaviors of these organizations by looking at the below exhibit:
HIGH INVOLVEMENT INVOLVEMENT SIGNIFICANT DIFFERENCE

SEEKING COMPLEX
LOW
VARIETY-
BETWEEN BRANDS
BEHAVIOR
BUYING BEHAVOIR
BUYING
FEW DIFFERENCES BETWEEN BRANDS
DISSONANCE REDUCING BUYING BEHAVIOR
HABITUAL BUYING BEHAVIOR
Looking at the above table we can safely infer that the organizations, which have been identified as the prospects, would exhibit a Complex buying behavior. The reason being, Techfocuz Digital Library (Version 3.01) is a high value product and such kinds of products are procured infrequently. There would be a high involvement of the buyer (i.e., the organization) and would have a tendency to think about the purchase being a risky one. These factors should be under scrutiny by the marketers.
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5. Techfocuz Digital Library (Version 3.01)
5.1 Introduction Techfocuz Digital Library (Version 3.01) from Focuz Infotech is a high performance, highly sophisticated CD/DVD mirror server -digital library solution designed to allow multiple users on a network to share medium/huge storage of CD-ROM /DVD based digital information. The mirror images of the CDs/DVDs are stored centrally on the network inside Techfocuz Digital library storage system instead of on individual PCs. All the physical CDs are kept safe since the mirror images are available on Techfocuz Digital library. This product provides users faster and smarter access to its contents using content search exactly like google search makes this product so different from other CD/DVD mirror servers available in the world. At once, 255 users can access a single CD image from different locations. More than 50,000 users can login to digital library at a time. Techfocuz digital library ver 3.01 enjoys a large number of satisfied customers, including some of the most prominent technical institutions in India.
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5.2 Functional description CDs can be viewed by dozens of users simultaneously No need to physically hang out CDs Eliminate the problems of lost, scratched and damaged disks Smarter faster access to video rich multimedia contents Smarter content delivery to users Information at finger tips advantage Photo gallery facility to manage images Secure simple to use web based interface for users Pre - configured highly efficient web servers Pre - configured firewall Plug and play storage model Available in NAS/SAN/DAS storage models 3 year free product updates against new product releases Virus free Linux platform Remote support facility for the product through modem
5.2 Competitive advantage Content search, Digital Image Management, Linux operating system, supported by IBM servers and storages. Free product updating for 3 years, against new
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releases. Easy user interfaces for administrator as well as clients, free CD emulation software.
5.3 Business problem Managing large digital data collection in the form of CDs and DVD s in a headache for all organizations. Data is considered to be good as gold. Information should be received at the right time on demand for a user. This is a virtual library where in information can be retrieved within a click. 5.4 Business opportunity Ideal for Libraries, Research Institutes, Health Care and Medicine, Education and Training, Business Corporates, media's etc., across the globe. A very promising product required for all the above massive segments. 5.5 Return on investment By adopting this product, the organization will be adopting a changed management; in the total management of its digital data assets, it is already possessing. This will make the organization a perfect organization, in terms of digital data management.
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Since information demand is a great concept, return of investment will be very fast by adopting Techfocuz Digital Library.
5.6.1 Tech Focuz Digital Library (Version 3.01) Overview Techfocuz Digital Library (Version 3.01) is different from a conventional file server because, while a regular file server might contain the contents of a number of CD-ROMs, the CD Server contains an ISO 9660,UDF, VCD, DVD, Audio CD, Multi - session CD, Bootable CDs, Software CDs, magazine CDs, image of the CD-ROMs. When were done, it will serve both the images and the contents of the images efficiently {on a fileby-file basis} at the same time. Additionally, the original CD-ROM disks can be stored away where they wont get lost. Where as traditional CD servers are limited by the amount of CD-ROM drives they contain. Hard drives are an order of magnitude cheaper than CD-ROM towers, and they scale better. One 40GB hard drive occupies one spot on an IDE or SCSI controller. It can contain the equivalent of 87 full-sized CD-ROMs (at 400MB each). If we use traditional CD Server to get the equivalent functionality it is a practical impossibility. 5.6.2 Purpose of Techfocuz Digital Library (Version 3.01) - CD Server
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The main purpose of Techfocuz Digital Library (Version 3.01) - CD Server is to facilitate multiple accessibility of single CDs, locally and globally, it is an integrated system and deals with CD & Image administration, local & global access by users. Multiple accessibility of CDs, centralized data ware housing, easy retrievals, administrator managed options are the important advantages of the system. Core application areas are:
CD Mirror Server Applications Network Storage Solutions Digital Photo Library
CD Mirror Server Applications
Techfocuz Digital Library (Version 3.01) is based on 3 tier Architecture and designed to access UDF CD, VCD, CD, DVD, Multi - session CD, software CD. With the following features:
Create Category
This option in the software is to create separate categories of the CDs like songs, movies, Entertainments, etc. The images can create only in a particular category. So, it is mandatory to create category first, then CD
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ASSESMENT OF THE AWARENESS, POTENTIAL AND LEADS GENERATION FOR TECHFOCUZ DIGITAL LIBRARY (VERSION 3.01) IN NORTH KARNATAKA images. While create the category the list of the category is available and the same can be altered or deleted.
Create CD
Creation of CD stands for creation of images. You can create UDF CD, VCD, DVD, Multi - session CD, magazine CD, Software CD. While create CD, image system will check the availability of target hard disc then proceed. Images or CD can create only in existing category. Delete & Rename CD Used to delete an existing CD image, similarly Rename the CD List CD
This option lists the available CD on the screen.

User manager
User manager option facilitates the administrator to award or alter the rights and ownership associated with users.
Access by client
This will allow different users to access the images created. Users can search the categories; access the images locally or through web.
Content Search: The users are allowed to search the entire CD server by content, keyword, and category.
Network storage solution Techfocuz Digital Library (Version 3.01) is not only meant for CD mirror applications but also very effective for network storage solution which will facilitate through archive facility. The potential area of this facility is a) Backups for systems b) Data ware housing
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c) Centralized storage facility Digital Photo Library This module has been incorporated with the following features a) Add/Edit/Delete/Recorder photos b) Album creation and its management. c) View properties of album, photos d) Add-comments e) Slide show
The potential areas of these features are in digital studios, research centers, image application cites
Exclusive features of Tech Focuz Digital Library (Version 3.01) Techfocuz Digital Library (Version 3.01) has the following exclusive features: a) Content search for quick retrieval of data. b) Web based client interface with login facilities c) Java based admin control panel d) Web based image gallery e) Backup management using archiving facility f) Category wise permission allocation for users g) File archiving facility from the client side as CD images upon administrators permission h) Compatible with Microsoft, Sun Solaris, Unix i) j) Pre - configured firewall for data server Support all industry standard network protocol
k) Three year product development life cycle
Deliverables a) Pre- installed Techfocuz Digital Library Software with the hardware as per the specification mutually agreed upon with the customer b) User Manual c) Hardware Warranty
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6. ANALYSIS AND FINDINGS The data collected from the feedback is shown in the appendices. Below is the analysis of the data: Babasabpatilfreepptmba.com Page 42
Question 1:
Have you used CD Servers/Juke Box before?

13%
87% yes
Findings: From the feedback, we can make out that only 13% of the respondents have an exposure to CD/DVD Mirror Servers. This is a very meager number. This shows that the package would be a new kind of a product to the prospects. Recommendations: The prospects should be supplied with enough information to enlighten them about the CD/DVD Mirror servers. This can be done by supplying the prospects, either through e - mail or through snail mail, some literature about CD/DVD Mirror Servers.
no
Question 2:
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Does the organisation presently using any similar kind of products?

7%
93% yes no
Findings: From the feedback obtained, it is observed that only 7% of the respondents have actually used such kind of a system within their organization. So, again the non availability of the information of such kind of systems can be accounted for such low usage. Recommendations: Again, disseminating information showcasing the advantages of CD/DVD Mirror Servers would play a major role to promote the usage of such kind of CD/DVD Mirrors.
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Question 3
Have you heard about Techfocuz Digital Library before?

27%
73% yes
Findings: Only 27% of the respondents have an idea about Techfocuz Digital Library before this feedback was taken. Contrast this with the knowledge about CD/DVD Mirror servers and this number appears large. This goes on to prove that even though some respondents have heard about Techfocuz Digital Library, they do not know what it is all about. Recommendations: Creating awareness about CD/DVD Mirrors alone would not suffice the requirements, but also creating awareness that Techfocuz Digital Library is a CD/DVD Mirror Server with extra features that makes it a unique solution to the prospects requirements is the need of the hour.
no
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Question 4
Is your Library Digitalised?
47% 53%
yes
Findings:
no
The findings show that the number of organizations having digitalized library and the number of organizations running conventional libraries is almost even stevens. But the thing to be noted is that the trends shifting gradually and these numbers would change since, many organizations are gearing themselves for a modern digitalized library. Recommendations: The organizations running conventional libraries should not be neglected, given they have sufficient funds with them, and should also be targeted as likely prospects.
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Question 5
Have you got an exact idea about Techfocuz Digital Library?

7%
93% yes no
Findings: The findings show that nearly the entire population got a clear idea about what Techfocuz Digital Library is all about after the presentation that was made to them highlighting the advantages of owning a CD/DVD Mirror Server in the organization.
Recommendations: Promoting more awareness programs would definitely generate more leads to Focuz Infotech, which can be successfully converted, into sales.
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Question 6
Did you get a clear picture on how this product wins over other products?
13%
87% yes
has over other similar products. Recommendations: Once a prospect is convinced about the product it should not be taken as a green signal for making a sale. The prospects issues about making purchases like financial aspects, technical requirements, etc., should also be looked into so that the prospect gets more involved with the sales force and hopefully should procure the product.
no
Findings: 87% of the respondents were convinced about the superiority that Techfocuz Digital Library
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Question 7
Do you have any doubts to clarify?

13%
87% yes
Findings:
no
Almost all the respondents were satisfied with the presentation they had been subjected to and did not have much queries. Most of the queries posed were technical and financial and were forwarded to the company to help out the prospect with their queries.
Recommendations:
Even though only few respondents had queries, thinking that they are now well versed with the product would be a folly. It should be tried to make out what kind of data the prospect should be provided with, so that it would make him completely aware about the product.
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Question 8
Did you get a clear idea about Focuz Infotech

0%
100% yes
Findings: All the respondents were satisfied with information provided to them about Focuz Infotech. It was observed that they were eager to know the background of the company and what are its prime business areas. Recommendations: The prospects should be frequently enlightened about the happenings in the company and new product releases if any to keep their interest alive about the company.
no
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Question 9
Was this introduction informative?

0%
100% yes
Findings: The findings show that all the respondents found the presentation to be informative. This shows that there is a hunger among organizations to know more, and this fact should be considered to help refine promotion strategies. Recommendations: The prospects should be updated frequently by providing knowledge that would relate this product and ultimately provide him with a cue to go for the product.
no
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Question 10
Are you interested to know more about our products?
20%
80%
yes
no
Findings: The findings again show that organizations do keep a lookout for solutions that would meet their needs. Recommendations: The prospects should also be provided with the information about the companies other products, which may sometimes be what they were actually seeking for. This would open an avenue to prove the reliability of the parent company and may ultimately help in building the brand image of the company.
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Question 11
Do you want a demo of this product?
40% 60%
yes
Findings:
no
We can observe that it is split opinion when asked for a demo. When tried to get the reason for not opting for a demo, it was found that most respondents would wait for the permission from the higher authorities before requesting the company for a demo. Recommendation: The company should make it a point to contact the higher authorities once they get the lead so that they can provide the organization with a demo which would help them big time in creating a positive impression.
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Question 12
Do you want more information from our executives?
40% 60%
yes
no
Findings: The findings show that more than half of the respondents would like to get more information from the companys executives. The respondents were interested in getting the hardware configurations details and cost details. Recommendations: The respondents interested in getting more information should be immediately attended by the companys executives to help clear their doubts. This would also make the respondents to get a feel about the companys promptness in attending to problems thereby enhancing the companys reputation.
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Question 13
Would you like to receive more information by e- mail/post?

13%
87% yes
Findings: Almost all the respondents were interested in receiving more information by either e mail or post. This shows that the respondents wanted to know more and wanted to have documented literature. Recommendations: The respondents should be provided with the literature that should go on to suffice their requirements. Only providing information by e mail/post would not be recommended. They should also be followed by telephonic calls, to incorporate that vital human touch experience.
no
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Question 14
Would you like to procure this product?

7%
93% yes
Findings: The findings show that only a meager 7% of the population agreed to procure this product. It was not that the product failed to create an impression on the respondents, but it was the fact that many people would be involved in making the purchase decision, which made the respondents feel that it is too early to give a positive response. Recommendations: Since many people would be involved in making the purchase decision, the company should be on the lookout to know about which all persons would be the prime influencers and find means to communicate to these people the prowess of the product. Possible means would be conducting awareness programs, giving presentations, inviting for a demo, etc.
no
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7. RECOMMENDATIONS:
I. The prospects should be supplied with enough information to enlighten them about the CD/DVD Mirror servers and their advantages over conventional CD Towers to promote their usage. This can be done by supplying the prospects, either through e mail or through snail mail, the literature about CD/DVD Mirror Servers. II. Creating awareness about CD/DVD Mirrors alone would not suffice the requirements, but also creating awareness that Techfocuz Digital Library is a CD/DVD Mirror Server with extra features that makes it a unique solution to the prospects requirements is the need of the hour. III. Many organizations running conventional libraries are moving towards a modern digitalized library. Hence, organizations running conventional libraries with good funds reserve should also be targeted. IV. The respondents interested in getting more information should be immediately attended by the companys executives to help clear their doubts. This would also make the respondents to get a feel about the companys promptness in attending to problems thereby enhancing the companys reputation.
V. The respondents should be provided with the literature that should go on to suffice
their requirements. Only providing information by e mail/post would not be recommended. They should also be followed by telephonic calls frequently, to incorporate that vital human touch experience. VI. The prospects should also be provided with the information about the companies other products, which may sometimes be what they were actually seeking for. This would open an avenue to prove the reliability of the parent company and may ultimately help in building the brand image of the company.
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VII. The prospects should be frequently enlightened about the happenings in the company and new product releases if any to keep their interest alive about the company. VIII. Since many people would be involved in making the purchase decision, the company should be on the lookout to know about which all persons would be the prime influencers and find means to communicate to these people the prowess of the product. Possible means would be conducting awareness programs, giving presentations, inviting for a demo, etc.
8. LEARNINGS
o o o o o o Got a real and practical exposure. Got a feel of the actual market place. Implementing the theoretical knowledge into practice. Understanding the customer psychology. Knowing the methods to understand the needs and requirements of the customer. Sharpening the communication skills.
BILIOGRAPHY
Magazines referred:
Babasabpatilfreepptmba.com Page 58
ASSESMENT OF THE AWARENESS, POTENTIAL AND LEADS GENERATION FOR TECHFOCUZ DIGITAL LIBRARY (VERSION 3.01) IN NORTH KARNATAKA 1. benefit Magazine. 2. digit Magazine.
Websites referred: www.focuzinfotech.com www.ibm.com and others.
Feedback Form Name of the Organization Industry Address Designation Contact Phone Number Mobile: E-mail Have you used CD server/juke box before?
AID No.:
PID No.:
Does the organization presently using any similar kind of products? If, yes name of the products/indicative price? Your satisfaction level Have you heard about Techfocuz Digital Library before you met this student? Is your Library digitalized if yes number of computers available in your library? Have you got an exact idea about Techfocuz digital library? Babasabpatilfreepptmba.com Page 59
ASSESMENT OF THE AWARENESS, POTENTIAL AND LEADS GENERATION FOR TECHFOCUZ DIGITAL LIBRARY (VERSION 3.01) IN NORTH KARNATAKA Did you get a clear picture on how this product wins the other products in terms of features and the support policies? Do you have any doubts to clarify? Did you get a good idea about focus InfoTech? RATING ABOUT THE ENTIRE PRESENTATION? 1) Personal Introduction
Excellent V.Good Good Fair Poor
2) Company introduction
3) Product introduction
Was this introduction informative? Are you interested to know more about our products If yes Convenient time: Date: Do you want demo of this product? Do you want more details of the product from our executives? Do you want details of the product in email/post? Do you want to procure this product? Provide references of organization interested in this product? Decision makers for a product purchase: Names: Designations: Signature of the official Stamp Date Yes Contact Person: Yes No Yes No Yes No Yes No No Phone number:
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A Project Report On Assesment of The Awareness, Potential and Leads Generation For Techfocuz Digital Library (Version 3.01) in North Karnataka

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A Project Report On Assesment of The Awareness, Potential and Leads Generation For Techfocuz Digital Library (Version 3.01) in North Karnataka

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ASSESMENT OF THE AWARENESS, POTENTIAL AND LEADS GENERATION FOR TECHFOCUZ DIGITAL LIBRARY (VERSION 3.

01) IN NORTH KARNATAKA

The purpose of this project is to: Babasabpatilfreepptmba.com Page 2

Ignatius Alven Late P A Rappai

Application Implementation Implement packaged solutions for Customers.

Techfocuz Digital Library 3.01

Techfocuz Web server

Host Multiple Sites Define your own levels of security

3.2.1 PROJECT FLOW

Define and Establish Study Objective

Establish the information needs

Select methodology for information collection

Compile and collate information

Critically analyze the information

Tabulate the findings

3.2.2 INFORMATION NEEDS

3.2.4 DATA COLLECTION SOURCES Primary Data

4. OVERVIEW OF CD/MIRROR SERVERS.

4.1 What is a CD/DVD Server?

5. IDENTIFYING THE PROSPECTS

HIGH INVOLVEMENT INVOLVEMENT SIGNIFICANT DIFFERENCE

FEW DIFFERENCES BETWEEN BRANDS

DISSONANCE REDUCING BUYING BEHAVIOR

HABITUAL BUYING BEHAVIOR

5. Techfocuz Digital Library (Version 3.01)

CD Mirror Server Applications

This option lists the available CD on the screen.

k) Three year product development life cycle

Have you used CD Servers/Juke Box before?

Does the organisation presently using any similar kind of products?

Have you heard about Techfocuz Digital Library before?

Is your Library Digitalised?

Have you got an exact idea about Techfocuz Digital Library?

Do you have any doubts to clarify?

Did you get a clear idea about Focuz Infotech

Was this introduction informative?

Are you interested to know more about our products?

Do you want a demo of this product?

Do you want more information from our executives?

Would you like to receive more information by e- mail/post?

Would you like to procure this product?

Websites referred: www.focuzinfotech.com www.ibm.com and others.

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