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TELE-satellite International

since 1981

t The Worlds Larges zine ital TV Trade Maga Dig

Alexander Wiese
Publisher
.com alex@TELE-satellite y HQ in Munich, German

Dear Readers,
In addition to the newest top receivers and future-oriented headends, we are also introducing to you in this issue of TELEsatellite something that at first glance doesnt seem all too impressive: a display (a small monitor) that can be connected to a receiver. The display can be configured in such a way that it shows the logo of the currently received TV channel. Now you could argue that there isnt much that could be less exciting; most channels already blend in their channel logo into the video, in fact, most every receiver shows the channel name on its display. So, what purpose does it serve to prominently display the logo yet again? If youre asking this question, youre overlooking one aspect in todays digital receivers that is being provided less and less: that control center feeling. The integrated display is in most receivers simply an alphanumeric display that in almost every case only has a limited number of character places such that most channel names cant be fully displayed. The channel name is either cut off or the display scrolls through the channel name. With some channels this is not the case; a channel such as The Entertainment Channel E! fits in every receiver display. But I have yet to come across a display that can completely fit channel names like The History Channel. The argument is this: the display on a receiver really only serves as an emergency function that lets you set up a receiver even without a monitor. The on-screen menu provides everything your heart desires and in most cases shows the channel name in its entirety. So why should manufacturers include a large display in their receivers? But there is another motive to think about here regarding the subject of receiver displays. On the one hand the user only sees the wonderful on-screen receiver menu during installation and then again in an abbreviated form (channel display when switching between channels) for one or two seconds. Hmm, whats the use of a menu that will hardly be used by the user in everyday use? My take on this is that the whole approach is wrong. A receiver menu that is only visible during the installation doesnt have to be visually appealing; it just needs to be functional. Its not a critical component of daily use. And if it isnt important for the user, then the value of the receiver is also reduced. The receiver simply becomes a part of everyday life. Its not all too exciting to switch channels with the remote control. A large display that can permanently show the more relevant data, such as, channel logo, abbreviated EPG and the time, turns the receiver into a real control center. Can you imagine how much more fun it would be to enjoy an evening of TV with one of these pimped up receivers? Pushing a button on the remote control now takes on a completely new meaning now that you can do more with it instead of just switching the channels on the monitor. Now the information on the display changes along with the actual channel the effect of the remote control is much more exciting. Every manufacturer is amazed with a company like Apple that can take products and turn them into something special. Its actually something that any manufacturer could do. Even digital TV receivers can be made into something special if they are turned into a true TV channel control center. Im waiting for the day when receivers will come with a lavish display rather than an alphanumeric display (a technology that stems from the earlier days of electronics from the last century). I want to see receivers that give the user the feeling of being actively involved in the programming control center of their living room. Then, instead of typical everyday receivers, youll have an exciting and emotional TV device that meaningfully speaks to the user and this is exactly what makes a manufacturer like Apple so successful.

Alexander Wiese Editor-in-Chief TELE-satellite International

TELE satellite
Address TELE-satellite International, PO Box 1234, 85766 Munich-Ufg, GERMANY/EUROPE Editor-in-Chief Alexander Wiese, alex@TELE-satellite.com Published by TELE-satellite Medien GmbH, Aschheimer Weg 19, 85774 Unterfoehring, GERMANY/EUROPE Design Nmeti Barna Attila Advertising www.TELE-satellite.com/ads/ Subscriptions: www.TELE-satellite.com/subscription/ Copyright 2012 by TELE-satellite ISSN 1435-7003

TELE-satellite was established in 1981 and today is the oldest, largest and most-read digital tv trade magazine in the world. TELE-satellite is seen by more than 350,000 digital tv professionals around the world and is available both in printed form and online.

www.TELE-satellite.com

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