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What Australian people and businesses are doing with social media
97%
22.65
Average number of times per week social network users access Twitter
94%
of social network users access social networking sites to catch up with family and friends
84% @
Percentage who access the internet everyday
79%
Copyright 2012 Sensis. Developed in association with the Australian interactive Media Industry Association
Contents
Contents
Foreword Executive Summary Methodology Section 1: the general public and social media
Internet access Social networking site usage Social networking site usage by age and gender Social media usage by time of day Social networking site usage by location Reasons for not using social media Reasons for not using social media - verbatim comments Social networking sites used Social networking sites used by location Frequency of using social networking sites Time spent on social networking sites Users views on time spent on social networking Number of friends, contacts or followers Number of friends, contacts or followers by location Number of twitter accounts followed When worlds collide - interaction between our virtual and real lives Devices used to access social media Where are social networking sites used? TV and social media sites Reasons for using social networking sites Types of products or services researched on social networking sites Last search occasion Brands or businesses followed on twitter Social networking groups associated with businesses or brands What do customers want from businesses or brands followed? Advertising on social networking sites Provision of online ratings Use of online reviews or blogs Posting of online reviews or blogs Use and posting of online reviews or blogs by location Group buying sites usage Frequency of use and time spent on group buying sites
3 4 7 9
10 11 12 13 14 15 15 16 17 18 20 21 22 23 23 24 26 27 28 29 31 32 33 33 34 34 35 36 37 38 39 40
41
42 43 43 44 45 46 47 48 49 50 51 52
53 53
Foreword
Foreword
The popularity of social media amongst Australian consumers is an undisputed fact with a sizeable majority of us actively engaging with social media on a regular basis. However, there still remains a sizeable gap between the social media strategies of Australian businesses and the corresponding behaviour of a large number of their customers with only 27% of small businesses and 34% of medium-sized businesses having a social media presence.
The second edition of the Yellow TM Social Media Report provides a fascinating insight into the ever-evolving social media activities of the Australian public and builds a compelling case for Australian businesses of all sizes to invest much more in developing social media strategies to capitalise on this dramatic shift in consumer behaviour. The report covers the full spectrum of the social media environment in Australia including the critical role social media plays in marketing and reputation management, the notable influence blogs and reviews have on purchasing decisions, the rise in social commerce through group buying, and even the interesting social media usage patterns emerging across the different Australian states, further allowing businesses to refine their approach to social media at a local level. AIMIA is again delighted to partner with Sensis in the development and distribution of the Yellow TM Social Media Report.
Executive Summary
Executive Summary
Social media has become integrated into our everyday lives.
We access social media from the first thing in the morning, and throughout the day, with many of us checking our social media as the last thing we do before we go to bed. We use it to network professionally, connecting with our colleagues, but we hesitate before we connect with our boss as a Facebook friend. We acquired another ten social media friends in the past year, but we saw less than half our social media cohort face-to-face during the year. We use social media throughout our houses, from the biggest room, to the smallest. We use it when we watch television, and find that more often than not this adds to our enjoyment. Some of us create social media aliases, ranging from pets, children, sporting teams and stuffed toys. And despite the increasing emphasis on social media, most of us dont think we spend too much time on social media, we reckon we have it just about right. Most of us do anyway
And amongst all this, we interact with businesses. In fact, some of those aliases are our businesses that we run. In between connecting with our families, sharing photos and arranging what we are doing on the weekend, we are also looking for good deals from our favourite businesses, a discount here, a coupon there. We use social media to find things to buy and to find businesses to buy them from. Sometimes we will buy them online, but other times we will use the information we garnered from social media to go into a shop in the offline world. Sensis, in conjunction with the Australian Interactive Media Industry Association, surveyed 1016 Australian consumers and 1,951 Australian businesses to get the real story on how social media channels are being used. For the purposes of this report, the term social media refers to: Social networking websites, including Facebook, LinkedIn and Twitter Online blogs and online rating and review mechanisms roup buying websites including Cudo, Groupon, Catch of the Day, Scoopon, deals.com.au, G Yellow Pages Offers, Living Social. The surveys discovered that while 62% of online Australians use social media, only 27% of small businesses and 34% of medium-sized businesses have a social media presence. The findings detailed in this report aim to help Australian businesses to make more informed decisions about how to use these channels to engage with consumers.
Executive Summary
Some of the underlying social media trends that we have found since last year represent a maturing social media market. Facebook usage still dominates, with 97% of users, but strong growth has been recorded for sites like Twitter and LinkedIn, which have almost doubled the proportion of social media users that access them. LinkedIn usage has grown from 9% to 16% in a year, with the proportion using Twitter increasing from 8% to 14%. The change in site usage has shifted over the course of the year, with Facebook users accessing the site more times a week, but for shorter amounts of time at each usage. For Twitter, the proportion of users has almost doubled in the past year, and while they are accessing the site a similar number of times in a week, each usage is now shorter in duration. LinkedIn users has also almost doubled, but the number of usages in a week has decreased to just under one per business day, with the time per usage also falling. The increasing number of consumers using social media presents a huge opportunity for brands to connect with people, but marketers should respect how people view their social media interactions. The top reasons people use social media remain catching up with friends and family, sharing photos or videos, and coordinating social events. However approximately one in five are using social media for commercial purposes, to follow their favourite brands, access special offers and make purchases. While many consumers report taking no notice of advertising on social networking sites, around one in four do pay some attention. While only 16% of social media users said they use social networks for researching products, 40% said that the last time they used social media to research a product or service resulted in a purchase. Notably, 72% of those purchases were online, but a sizeable proportion that were researched on social media were purchased offline, giving opportunities for businesses to use social media regardless of their business type. There is a clear opportunity to build consumer relationships and sales via social media. The most important factor is how that connection is made. Social media users are most interested in what businesses can give them in the form of discounts (64%), giveaways (54%), product information (48%), tips and advice (41%) and coupons (41%). Blogs and reviews have a notable influence on buying decisions, with 68% of social media users reading reviews before making a purchase decision. On average, people read almost 12 reviews before making a decision. However, only 24% of online users post blogs or reviews, so reaching that 24% of influencers remains a key goal for marketers, with little change in this metric over the past year. The majority of social media users (69%) dont follow any brands or businesses on Twitter, suggesting that marketers need to carefully plan their Twitter strategy so it connects with their audience. Some interesting social media usage patterns emerge across the different states. South Australian social media users use it an average of 11.5 times a week compared to 6.5 times for those in the ACT. Over the past year we acquired, on average, an additional ten friends and followers. While we now have on average 227 social media relationships, we have seen less than half these people face-to-face in the past year. Social media users in Western Australia and the Northern Territory have the lowest average number of social networking friends at 190, compared to 253 for Victoria. Group buying is a growing option for marketers, with 21% of social media users now accessing group buying sites, up from 12% last year. Those in their 30s are most likely to use group buying sites. Cudo is the most commonly accessed group buying site followed by Groupon, Catch of the Day and Scoopon.
64%
of social media users want discounts from businesses' social media sites
Executive Summary
Methodology
Methodology
This report contains the results of research conducted by Sweeney Research between January and March 2012.
Consumer survey
The research consisted of a telephone survey among 1,016 randomly selected respondents across Australia. Quotas were applied to provide for adequate representations in each age group and both genders. Quotas were also applied on location to ensure coverage across metropolitan and regional areas in each State and Territory. The interview fieldwork was conducted in March/early April 2012. The data was weighted by age and gender within location so that the results are reflective of the actual Australian population. Sample sizes by age and gender are shown below.
1016
March/April 2012 @
Methodology
Business survey
The findings for small businesses (1 to 19 employees) and medium-sized businesses (20 to 199 employees) come from additional questions included in the March 2012 Sensis Business Index. These findings are based on interviews with some 1,800 SME proprietors from across Australia. Quotas are applied on business size, business type and location to ensure that the sample is reflective of the actual business population across Australia. Interviews were conducted in the period 30 January to 21 February 2012. The findings for large business (200+ employees) are based on a separate survey conducted among 151 marketing decision-makers in large businesses. Quotas were again applied to ensure an adequate representation across the various regions of Australia. Quotas were again applied to ensure an adequate representation across the various regions of Australia. Interviewing for this survey was conducted in early March 2012. Total sample sizes by business size are shown in the table below.
1,800
Jan/Feb 2012 @
Section 1
The General Public and Social Media
20.6
98%
Average number of times per week social media users access Facebook
Percentage of social media users who use social networking sites at home
71%
@
Percentage of 14-19 year old social media users who have more than 200 friends, contacts or followers
85%
Percentage of 30-39 year old social media users who would connect with their boss on LinkedIn
10
internet Access
All but 2% use the internet and qualified for the survey. Internet usage is near-universal across all age groups until we reach 65+ where it drops to 93%.
Internet usage was also almost universal around the states and territories, with the exception of Tasmania, where internet usage was at 94%.
Base: All contacts (1034) Q: How often, if at all, do you access the Internet either on a computer or on your mobile phone or other devices such as an iPad or iPod Touch?
11
10% Everyday
4%
8%
9%
4%
6%
9%
6% Never
Most days
Base: All Internet users (1016) Q: How often, if at all, do you use social networking sites such as Facebook, Twitter, MySpace or LinkedIn?
6%
12
Base: All Internet users (1016) Q: How often, if at all, do you use social networking sites such as Facebook, Twitter, MySpace or LinkedIn?
46%
of 14-19 year olds access social networking sites everyday access social media on the toilet
13
Total First thing in the morning Commuting During breaks Lunchtime After work/school Last thing before I got to bed 33% 16% 25% 25% 63% 40%
Base: Users of social media (606) Q: When do you most commonly look at your social networking sites?
63%
Percentage who socially network after work
14
Base: All Internet users (1016) Q: How often, if at all, do you use social networking sites such as Facebook, Twitter, MySpace or LinkedIn?
40%
15
Base: Non users of social media (409) Q: Why dont you use social networking sites?
If I was going to write something about myself Id write a diary. I dont want to attract attention from strangers.
(Female, 50-64 years)
Because you do not have the rights to the data you upload.
(Female, 40-49 years)
Bitchiness amongst friends, you can say negative things on social networking that you wouldnt say in person.
(Male, 40-49 years)
I am a social person, I dont want to read peoples stuff such as 'I am going to bed'.
(Male, 30-39 years)
16
Whilst Facebook was very popular across all age groups, other social media platforms tended to display demographic preferences. Twitter continues to be used more by the younger age groups and LinkedIn by those in their 40s and 50s.
Base: Users of social media (606) Q: Which of these social networking sites do you use?
17
Base: Users of social media (606) Q: Which of these social networking sites do you use?
Base: Stopped using a social media channel in the past year (78) Q: Over the past year, have you stopped using any social networking channels?
18
Site
Number of times per week 3 to 5 18% 23% 16% 6 to 10 22% 18% 26% 11 to 19 11% 2% 7% 20+ 25% 1% 27%
5% 16% 6%
Base: Users of social media (606) Q: In a typical week, how many times would you use Facebook/LinkedIn/Twitter?
Base: Users of social media (606) Q: In a typical week, how many times would you use Facebook/LinkedIn/Twitter?
22.65
Average number of times social media users access Twitter each week.
19
The charts below look at average usage frequency for Facebook in more detail. Usage frequency peaks at more than 30 times a week for the 14-29 year olds and is higher than average in Queensland and lower in the Australian Capital Territory.
Base: Users of Facebook (588) Q: In a typical week, how many times would you use Facebook/LinkedIn/Twitter?
20.6
20
Site
Average time spent on each usage occasion Up to 2 minutes 6% 19% 16% 3 to 5 minutes 21% 40% 30% 6 to 10 minutes 24% 13% 25% 11 to 15 minutes 15% 10% 11% 16 to 30 minutes 16% 10% 10% Over 30 minutes 17% 4% 4%
Base: Users of social media (606) Q: And roughly how long would you spend each time you use Facebook/LinkedIn/Twitter?
Base: Users of social media (606) Q: And roughly how long would you spend each time you use Facebook/LinkedIn/Twitter?
8.7
Average number of minutes per session a social media user spends on LinkedIn
21
Base: Users of social media (606) Q: Compared to last year, have you increased, decreased or spent about the same amount of time using social networking sites? Q: Q: When you think about the amount of time you currently spend on social networking sites, do you feel it is? And looking at the next twelve months, compared to the last year, do you think you will be increasing, decreasing or spending around the same amount of time using social networking sites?
22
338
212 115 76 14-19 yrs 20-29 yrs 30-39 yrs 40-49 yrs 50-64 yrs 64 65+ yrs
23
Base: Non users of social media (409) Q: How many different friends, contacts or followers do you have on all your social networking sites?
Base: Users of Twitter (75) Q: Approximately how many Twitter accounts do you follow?
24
When worlds collide - interaction between our virtual and real lives
While Australian social media users have, on average, 227 friends and followers, the have seen less than half of them face-to-face in the past year. Females were slightly more likely to have seen their virtual contacts in person in the past year, with those aged 14-19 most likely to have seen their social media contacts in person. People in the ACT were the most likely to have seen their social media friends in real life in the past year.
Total Metropolitan Regional NSW Victoria Queensland South Australia Western Australia Tasmania Northern Territory ACT
47% 47% 47% 44% 48% 51% 48% 42% 52% 44% 58%
Base: Users of social media (606) Q: What percentage of your social networking contacts would you have seen in person over the past 12 months?
25
Some 5% of Australians reported having a social media presence for an identity that was not their own. Mostly these were businesses (2%), however 1% each reported having a social media presence for a child or a pet, and smaller proportions reported having an identity aligned with a sporting team. Interestingly, social media aliases were predominantly in higher income demographics, with 9% of those earning $85K and above reporting that they managed a social media presence that was not their own, with these mostly being business social media presences. Many Australians were wary of their virtual and real worlds colliding, with the proportion willing to connect with their boss on the social media site Facebook roughly half the proportion that would connect on the professional networking site LinkedIn.
Base: Users of Facebook (588) Q: If you were sent an invitation from your boss to connect on Facebook, would you accept?
26
Base: Users of social media (606) Q: What devices do you use to access social network sites?
69%
Percentage of social media users who access social media on a laptop
27
Base: All social media users (606) Q: Where do you use social networking sites either on your computer or mobile device?
Base: Users of social media sites at home (590) Q: Where would you normally use these sites at home? In which rooms of the house?
5%
Percentage of social media users who access social media on the toilet
28
Where do you use social networking sites either on your computer or mobile device? Which types of shows do you mainly use social media whilst watching?
Base: Users of social media while watching TV (195) Q: Q: Do you discuss TV on social media during the program? Does discussing a TV program on social media during the program change your enjoyment of the program?
29
To catch up with family and friends To share photographs or videos To co-ordinate parties or other shard activities To get information on news and current events To find out about entertainment events such as bands To find out about particular brands or businesses To follow particular brands/businesses to access offers/promotions To play games To research products/services you might want to buy To meet new friends To find people with the same interests that you have To research holiday destinations or travel offers Because of pressure from family/friends to use them To follow celebrities To engage with a Government representative/department To provide reviews/write blogs about products you have bought To find potential dates 33% 27% 23% 22% 18% 18% 16% 14% 13% 13% 11% 9% 7% 6% 3% 51%
94%
Base: Users of social media (606) Q: For what reasons do you use social networking sites? Remember, we are talking about sites such as Facebook or Twitter and not the Internet in general. For which of these reasons do you use these types of sites?
51%
of social media users access social networking sites to share photographs and videos
30
In the following table, we compare reasons for use across the genders and age groups. Females tend to nominate catching up with family and friends more frequently than males with males more likely to nominate getting information on news and current affairs. On average, males nominate 4.0 different reasons for using social networking sites compared with just 3.5 for females. The younger age groups also use them for a larger variety of reasons. For example, we note that the 14-19 year olds are almost twice as likely as average to find out about entertainment. 14-19 year olds also have a much stronger than average tendency to use sites to co-ordinate activities, find out about entertainment, and meet new friends.
3.7 4.0
Total
To catch up with friends and family To share photographs or videos To co-ordinate parties or other shared activities To get information on news and current events To find out about entertainment events such as bands, shows or the cinema To follow or find out about particular brands or businesses in general To follow particular brands or business to access special offers and promotions To play games To research other products or services you might want to buy To meet new friends To find people with the same interests that you have To research holiday destinations or travel offers Because of pressure fro family/friends to use them. To follow celebrities To engage with a Government representative or department To provide reviews or write blogs about products or services you have bought To find potential dates 94% 51% 33% 27%
Male
90% 50% 37% 33%
Female
97% 52% 30% 23%
14-19
97% 60% 65% 37%
20-29
96% 63% 54% 34%
30-39
99% 59% 30% 28%
40-49
87% 36% 21% 20%
50-64
91% 33% 6% 20%
65+
92% 44% 10% 18%
23%
27%
19%
43%
37%
22%
7%
9%
8%
22% 18%
24% 16%
21% 19%
32% 28%
30% 25%
18% 18%
19% 11%
16% 9%
13% 8%
3%
5%
2%
4%
4%
2%
2%
3%
9%
31
Base: Users of social media (606) Q: You mentioned that you use social networking sites to research products or services you might want to buy? What types of products or services would you mainly look for
53%
of social media users access social networking sites to research clothing or fashion
32
60% No purchase
40% Purchase
Base: Ever research travel/entertainment/products/services on social networking sites (203) Q: Q: Q: Thinking about the last time you used social networking sites to research something you might want to buy, what type of product or service were you looking for? Did you do that research on a computer or a mobile device? Did that research lead to a purchase? Was that purchase made online
33
Base: Use Twitter (75) Q: Q: Do you follow any particular brand or businesses in Twitter? What type of brands or businesses do you like to follow?
Proportion that follow social networking groups associated with businesses or brands
Total Male Female 14-19 20-29 30-39 40-49 50-64 65+ 17% 14% 17% 25% 25% 25% 35% 32% 28% Total Metropolitan Regional NSW Victoria Queensland South Australia Western Australia Tasmania Northern Territory ACT
Base: All social networking users (606) Q: Do you follow any social networking group associated with any particular business or brand?
25% 27% 19% 21% 27% 27% 33% 20% 40% 26% 16%
34
Base: Users of social media (606) Q: Which of these things would you like to get from businesses or brands you might follow on social media?
Base: Users of social networking sites (606) Q: How do you feel about businesses or brands advertising on social networking sites. Do you agree or disagree (or have no opinion either way) with the following statements?
35
36
Average = 4.8
Base: All social media users (606) Q: Q: Do you ever read online reviews or blogs to find out what other people think about products or services you might be interested in? Approximately how many reviews would you expect to read before you make a decision?
68%
Proportion of social media users who have read online reviews or blogs
37
38
Base: All social media users (606) Q: If a business gets back to you after you have posted a bad review, would that change your opinion?
39
Cudo Groupon/Stardeals Catch of the Day Scoopon Deals.com.au Yellow Pages Offers Why Pay Full Price Living Social Jump on it Spreets Ourdeal Other 2% 29% 9% 7% 16% 15%
40
Base: Use group buying sites (16) Q: Q: In a typical week, how many times would you use a group buying site? And, roughly, how long would you spend each time you use a group buying site?
41
Section 2
Australian businesses and social media
72%
34%
Percentage of small businesses with a social media presence, that believe investment in social media contributes to increased sales.
$100,480
Average yearly expenditure on social media made by large businesses with a social media presence.
22%
Percentage of small businesses with a social media presence, that update their social media daily.
42
Does your business have a social media presence? This might include having a Facebook page, being active on Twitter, MySpace or LinkedIn, having a blog, hosting forums or having a social media based rating system? What does your social media presence include?
79%
of medium sized businesses with a social media presence have a Facebook page
43
Base: Total sample (1800) Q Does your business have a social media presence? This might include having a Facebook page, being active on Twitter, MySpace or LinkedIn, having a blog, hosting forums or having a social media based rating system?
Base: Total sample (1800) Q Does your business have a social media presence? This might include having a Facebook page, being active on Twitter, MySpace or LinkedIn, having a blog, hosting forums or having a social media based rating system?
44
Small
Nothing Up to $500 $501 - $1000 $1001 - $5000 $5001 - $10000 $10001 - $50000 Over $50000 Don't know 1% 24% 5% 7% Average = $3,410 3% 15% 14% 30%
Medium
Nothing Up to $500 $501 - $1000 $1001 - $5000 $5001 - $10000 $10001 - $50000 Over $50000 Don't know 4% 37% 11% 18% Average = $16,920 1% 16% 5% 5%
Large
Nothing Up to $500 $501 - $1000 $1001 - $5000 $5001 - $10000 $10001 - $50000 Over $50000 Don't know 3% 2% 8% 7% 13% 11% 54% Average = $100,480 6%
Base: Have a social media presence (430) / (92) / (119) Q Approximately, what is your current investment in social media? What do you spend a year?
45
Small
Up to 10% 11% to 20% 21 to 50% Over 50% Don't know 5% 5% 3% 45% Average =15.3 38%
Medium
Up to 10% 11% to 20% 21 to 50% Over 50% Don't know 2% 27% 5% 6% Average = 9.2 58%
Large
Up to 10% 11% to 20% 21 to 50% Over 50% Don't know 1% 0% 29% Average = 4.5 6% 63%
8.3% 5.5%
9.2%
4.7%
4.5%
Small
Medium
Large
Base: Have a social media presence (430) / (92) / (119) Q Approximately what percentage of your marketing budget is allocated to social media?
46
28% 24%
Asking customers how they found you Third party statistics provider Volume of sales/customers/revenue/new sales Specific deals for social media customers In-house statistics
Small
Medium Large
Saving a customer
Base: Have a social media presence (430) / (92) / (119) Q: Q: Do you measure your return on investment into social media? How do you measure the return on investment into social media?
Base: Have a social media presence (430) / (92) / (119) Q: How do you measure the success of your social media?
47
Use social media for two-way communication with clients and contacts
74%
55% 50%
55%
56%
Small
Medium Large
Small
Medium Large
Small
Medium Large
Base: Have a social media presence (430) / (92) / (119) Q: Q: Q: Do you use your social media channels to engage in two-way communication with your customers and contacts? Do you offer incentives to consumers via your social media presence? What sort of incentives do you offer? Do you invite online comments, ratings or reviews on your business or products?
48
Small
Business owner/manager Marketing dept IT dept Communications dept External firm 5% 3% 3% 10% 79%
Medium
Marketing dept Business owner/manager IT dept Communications dept 8% 13% 36% 44%
Large
Marketing dept Communications dept Business owner/manger IT dept Editor 5% 3% 10% 17% 64%
Base: Have a social media presence (430) / (92) / (119) Q Which department has overall responsibility for your social media presence?
49
Base: Have a social media presence (119) Q: Q: Q: Do you have a social media policy to help your employees understand what is/isnt appropriate for them to do in terms of their personal use of social media versus being a representative of the company/commenting on the company or brands? Does your company invest in any social media training for your employees? How many people does your organisation have working on your social media involvement?
Does your business have the right social media skill sets
54%
33%
Base: Have a social media presence (119) Q: Do you have the right social media skills sets in your organisation?
50
Small
Everyday A few times a week Once a week A few times a month Once a month A few times a year Never 9% 9% 9% 8% 15% 28% 22%
Medium
Everyday A few times a week Once a week A few times a month Once a month A few times a year Never 5% 6% 7% 12% 12% 19% 39%
Large
Everyday A few times a week Once a week A few times a month Once a month A few times a year Never 3% 2% 2% 7% 10% 18% 60%
Base: Have a social media presence (430) / (92) / (119) Q How often do you monitor or update your social media presence?
51
Base: Have social media presence (430) / (92) / (119) Q: How do you drive traffic to your social media presence
25%
of small businesses with a social media presence have no strategy to drive traffic to their social media activities
52
Base: Have social media presence (430) / (92) / (119) Q: Thinking about your total planned investment in social media for the next 12 months, are you planning to spend more/spend the same/spend less/dont know?
Which marketing activity will be cut as a consequence of increased social marketing spend? (Large businesses)
Print advertising Nothing TV advertising Radio Advertising Don't know 10% 10% 24% 29% 38%
Base: Large businesses planning to increase social media expenditure (21) Q If you are planning on spending more in social media, what are you planning on spending less on?
Do businesses believe that social media investment will contribute to an increase in sales?
Small Yes No Average expected increase Dont know 72% 28% 16.6% 3% Medium 67% 33% 5.8% 11% Large 61% 39% 8.4% 11%
Base: Have social media presence (430) / (92) / (119) Q: Do you believe that your social media investment will contribute to an increase in sales in the next 12 months?
53
About Sensis
Sensis helps Australians find, buy and sell. Our integrated network of local search and digital marketing solutions delivers real, measurable business leads to Australian businesses. Sensis multichannel network includes Yellow Pages, White Pages, the 1234 and 12456 Call Connect voice services, Whereis digital mapping solutions, the Sensis Digital Media advertising business, and requestfor-quote service, Quotify. This increasingly diverse network spans print, online, voice, mobile, iPhone, iPad, Android, Telstras T-Hub and satellite navigation, and information can also be shared from online to mobile and social networking sites.
Sensis helps ensure our advertisers are found by more customers than ever by managing their presence across a growing number of advertising platforms including search engines such as Google, Bing and Yahoo! Sensis Pty Ltd 222 Lonsdale Street, Melbourne VIC 3000 Tel: + 61 3 8653 5000 Twitter: @Sensis_au www.about.sensis.com.au
About AiMiA
Founded in 1992, AIMIA is the trade body for the digital content, services and applications industry in Australia. Representing more than 460 companies, AIMIAs membership ranges from the countrys leading digital media powerhouses, including the ABC, Sensis, Yahoo!7, Google, SBS, BigPond, Facebook, Foxtel, Disney, ninemsn and Fairfax Digital, to the country's best known digital advertising, mobile and web content, and apps development companies. Members include developers, creators, producers, investors, service providers, educational institutions and students. eliver services and initiatives that help AIMIA members grow their business and support the growth of the D Digital Industry at large Develop and grow the markets for AIMIA member's services and products Identify and develop export opportunities for AIMIA members epresent AIMIA members and the Digital Media industry nationally and internationally with government, R education, media and the broader business community AiMiA L2, 295-301 Pitt Street, Sydney NSW 2000 Tel: + 61 2 9248 7900 Twitter:@amianational www.aimia.com.au
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Copyright 2012 Sensis. Developed in association with the Australian interactive Media Industry Association