Escolar Documentos
Profissional Documentos
Cultura Documentos
Authoritarian Patriarchy (continued) Conquest & Enterprise Packaged Spiritualism & renewed religiosity
The Spirit of Optimism & Progress in contemporary India: The Building Blocks of the Aspiration Discourse
The thinking person who negotiates the boundaries of change with care Transforming individual & family fortunes within a foreseeable future
McDonalds: Adapt/Localize
Indianized menu no beef in the burgers, McAloo Tikki, Paneer Wrap, Jain Burgers Indianized atmosphere Culturally attuned advertising
Knowledge tuned to the needs of Farmers and their families at a very affordable price
Helping Farmers
A.V.
1 5
IPL
20-20 cricket presented with Bollywood glamour and glitz
Fructis Shampoo
Oil + shampoo variant to address Indians habit and preference for oiling their hair
-1 glass contains 50% of Vitamin C of daily needs Rs.10 pack of pre-mix powder, that can make 3 glasses
Celebrities Work
Borrowed Trust Muthoot Finance Advertising cut through & salience Airtel Brand Personality Multiplier Good Knight/Whirlpool
Celebrities Work
Advertising cut through & salience Airtel
Transfer of Aura Reid & Taylor Borrowed Trust Muthoot Finance Brand Personality Multiplier Good Knight/Whirlpool
Celebrities Work
Borrowed Trust Muthoot Finance
Advertising cut through & salience Airtel Brand Personality Multiplier Good Knight/Whirlpool
Celebrities Work
Borrowed Trust Muthoot Finance Advertising cut through & salience Airtel
Celebrities Work
Borrowed Trust Muthoot Finance Advertising cut through & salience Airtel Brand Personality Multiplier Good Knight/Whirlpool
Horlicks
From adult centric to kid centric perspective on energy and growth
Raymond
Shift of perspective from FatherSon to Son-Father
Rule 10: Think Experience, not just product Product + service + add ons + place + interactivity