World's Fair: Sales Coordination Council

Box# 32
Folder# 629
[Word's Fair: Sales
Coordination Council]
1963
_,.
GENERAL. ELECTRIC
NEW YORK WORLD'S FAIR
SALES COORDINATION COUNCIL
870 LEXINGTON AVENUE, NEW YORK 22, N. V.
C) 1961 Now York World, Fair Corporation
NEW YORK WORLD'S FAIR
February 20, 1963
G. E. SALES COORDINATION COUNCIL
PROGRESS REPOrtT ON EXHIBITORS ;!J8
This report is divided into seven general sections:
Section I - "A Quiclt Summary" - See Page 2.
Section II - Industrial Area - See Page 4,
Section III- Transportation Area- See Page 7.
Section IV - Federal and State Area - See Page 8.
Section V - International Area - See Page 10.
Section VI - :'rew York World's Fair Projects & Concessions -
See Page 19.
Section VII - Information Sheets on Exhibits - See Page 22.
As in the case of previous reports, this one supersedes all former
ones which may be destroyed.
However, let's put the information in this one to good work!
Good Luck.
MS 201
Very sincerely,

William E. Graham, Chairman
New York World's Fair Sales
Coordination Council
, I

. ' .
...
SEC'l'ION I
A QUICK SUMMARY
The New York World's Fair is really beginning to shape up. Progressive
activity is the best way to describe it. Everybody seems to have
suddenly become aware of the fact that the Fair opens in just 430 days!
Nine new starts of exhibitors' construction projects during the month
brings the total under way to 30. 1100 construction worl(ers are now
on site.
Among the larger Exhibitor Projects, our own GE Exhibit is complete as
to steel work; New York State is completing the slip-form pouring of
the sixteen hundred foot concrete towers for the circarama roof; the
Port of New York Authority is completing erection of eight ring-box
girder sections that support the helicopter landing platform; General
Motors is completing erection of the 18 huge girders that form the
centrally supported dome of their automobile display salon; Ford's
steel work is looming up quite spectacularly; Eastman Kodak, Coca Cola,
Bell System and many others are getting under way in earnest.
And the World's Fair Corporation will shortly be advertising some
major contracts on roads, sidewallts, olus the construction of parking
areas for 25,000 cars, and other important i.nstallations.
Exhibitor
The Bell System
Better Living Building
Brass Rail Restaurant
China
Chrysler Corporation
The Coca Cola Company
Continental Circus, Inc.
The Continental Insurance Co.
E. I. duPont de Nemours & Co. Inc.
Eastman Kodak Company
Electric Power & Light Exhibit, Inc.
Equitable Life Assurance Society of the
First National City Bank
Formica Corporation
Ford Motor Company
Festival of Gas
General Electric Company
General Motors Corporation
Greyhound at the World's Fair, Inc.
Hall of Education
House of Good Taste, Inc.
u.s.
International Business Machines Corporation
S. C. Johnson & Son, Inc.
Liebmann Breweries, Inc.
Maryland
Estimated
Const. Start
Started
March, 1963
May, 1963
Started
March, 1963
Started
June, 1963
Started
Started
Started
Started
Started
Started
Started
Started
Started
Started
March, 1963
J"une, 1963
Started
Started
Started
Started
Exhibitor
Missouri
Mobile Homes
-3-
National Cash Register Company
New Jersey Tercentenary Commission
New York City Exhibit
New York State
Pavilion of American Interiors, Inc.
Pepsi-Cola Company
Port of New York Authority - Heliport
Protestant Center
The F. & M. Schaefer Brewing Company
The Simmons Company
Sinclair Refining Company
Transportation & Travel Pavilion, Inc.
Travelers Insurance Companies
United States Rubber Company
United States Steel Corporation
Vatican Pavilion
World of Food, Inc.
Estimated
Const. Start
March, 1963
June, 1963
Started
Started
March, 1963
Started
Started
March, 1963
Started
Started
Started
Started
Started
Started
Started
April, 1963
Started
Started
.f. '
..
SECTION II
INDUSTRIAL AREA
-4-
The following covers specific information on the individual Industrial
Area Exhibitors:
1. American Gas Association - (Gas, Inc.) A & D Sales Engineer -
C. J. Schwartz. See Information Page 38
2. The Bell System - A & D Sales Engineer -C. J. Schwartz. See
Information Page 22
3. Better Living Building - A & D Sales Engineer - H. F. Steen.
See Information Page 23
4. Billy Graham Evangelistic Association - A & D Sales Engineer -
J. J. Galligan. See Information Page 76
5, Borden Company, 350 Madison Ave, NYC (MU 7-4100) will be a tenant
in the Better Living Building. They will have a 10,000 sq. ft.
exhibit on the top floor. A & D Sales Engineer -H. F. Steen.
6. Coca Cola Company. A & D Sales Engineer -H. F. Steen
See Information Page 28
7. Continental Insurance Company (America Fore Loyalty Group).
See Information Page 31 A & D Sales Engineer - H. F. Steen.
8. E. I. duPont de Nemours. See Information Page 32
A & D Sales Engineer - W. P. Hammond
9. Eastman Kodak Company. See Information Page 33
A & D Sales Engineer -C. J. Schwartz
10. Electric Power & Light Exhibit, Inc. See Information Page 34
A & D Sales Engineer - J. J. Galligan
11. Equitable Life Assurance Society of the United States. Charles
Corcoran, Vice President, Advertising, Public & Press Relations,
The Equitable Life Assurance Society of the United States, 1285
Avenue of the Americas, NY 19, NY. A & D Sales Engineer - H.F. Steen.
12. First National City Bank of New York. See Information Page 35
13. Formica Corporation will build a seven room house featuring the
American Home of the Future. This project is the responsibility
of Formica Division of American Cyanamid, Berden Avenue, Wayne
N. J. Architect - Emil A. Schmidlin, 50 Evergreen Place,
Orgnge, N. J. A & D Sales Engineer - J. J. Galligan. Starts
February, 1963.
14. General Cigar Company, Inc. Mr. G. P. Reichart, Director of
Advertising, General Cigar Company, Inc. 485 Lexington Ave, NYC
A & D Sales Engineer - J. J. Galligan.
-5-
15. General Electric Company. See Information Page 39
A & D Sales Engineer - W. P. Hammond
16. Hall of Education. International Fair Consultants, Inc.
See Information Page 45 A & D Sales Engineer - T. J. Sciurba.
17. Pavilion of American Interiors, Inc. -See Information Page 56
A & D Sales Engineer - C. J. Schwartz.
18. House of Good Taste, Inc. See Information Page 43
19. International Business Machines, Inc. See Information Page 44
A & D Sales Engineer - C. J. Schwartz
20. S. C. Johnson & Son, Inc. See Information Page 46
A & D Sales Engineer - T. J. Sciurba
21. Liebmann Breweries, Inc. See Information Page 47
A & D Sales Engineer -
22. The Church of Jesus Christ of Latter Day Saints (Mormons).
See Information Page 49 A & D Sales Engineer - H. F. Steen.
23. National Cash Register Company. See Information Page 50
24. New Yorlc Telephone Company - Clifton W. Phalen, President,
140 West Street - EXchange 4-4600 (this will cover telephone
system installation and building), A & D Sales Engineer-
W. P. Hammond.
25. Pepsi Cola Company. Has 93,700 sq. ft. Mitchell Cox, Vice
President, Public Relations, 500 Fifth Ave, NYC is in charge.
(MU 8-4500) A & D Sales Engineer- C. J. Schwartz.
26. Protestant Council of City of New York. See Information Page 58
A & D Sales Engineer - H. F. Steen.
27. Radio Corporation of America. See Information Page 59
28. Retail Camera Shop. Grayson-Robinson Stores, Inc. (Willoughby
& Peerless Camera) has for 6,000 sq. ft. of space.
Stanley Roth is President, 550 West 59 St., NYC- JU 2-1200.
A & D Sales Engineer- J. J. Galligan.
29. F & M Schaefer Brewing Company. See Information Page 60
A & D Sales Engineer - W. P. Hammond.
30. Scott Paper Company. See Information Page 61
31. Seven-Up Company. See Information Page 63
-6-
32. Simmons Company. See Information Page 63
33. Sunshine Biscuits, Inc., 29-10 Thompson Ave, Long Island City,
N. Y. ST 4-8500 will have an exhibit in the Better Living
Pavilion. Representative is James Larrimore. A & D Sales
Engineer - W. P. Hammond.
34. Travelers Insurance Companies. See Information Page 67
35. U. s. Steel Corporation. See Information Page 70
A & D Sales Engineer - T. J. Sciurba.
36. Westinghouse Electric Corporation. See Information Page 72
37. World of Food, Inc. See Info1mation Page 75
SECTION III
TRANSPORTATION AREA
-7-
38. American Motors, 14250 Plymouth Road, Detroit, Michigan are
negotiating. Bill McGuay (Goy), Vice President and Fred W.
Adams, Director of Marketing are representatives. Their
advertising firm is Geyer, Morey, Madden & Bullard, Inc.,
595 Madison Ave., NYC - PL 1-3300. A & D Sales Engineer -
J. J. Galligan.
39. Chrysler Corporation. See Information Page 27.
40. Ford Motor Company, Dearborn, Michigan. See Information Page 36.
41. General Motors Corporation, 3044 West Grand Ave., Detroit 2,
Michigan. See Information Page 40. A & D Sales Engineer -
w. P. Hammond.
42. Greyhound at the World's Fair, Inc., See Information Page 41.
43. Port of New York-New Jersey Exhibit. See Information Page 57.
44. Sinclair Oil & Refining Company. See Information Page 64.
45. SKF Industries. See Information Page 65.
46. Transportation & Travel Pavilion, Inc. See Information Page 66.
A & D Sales Engineer -H. F. Steen.
47. U. S. Rubber Company. See Information Page 69.
A & D Sales Engineer -C. J. Schwartz.
SECTION IV
FEDERAL AND STATE AREA
-8-
48. The United States of America. See Information Page
49. Alaska HAS SIGNED A CONTRACT for 32,277 sq. ft.
Representative is Honorable Henry Roloff, Commissioner,
Economic Development and Planning, Post Office Box 1421,
Juneau, Alaska - Phone - 907-JU 6-5284. A&D Sales Engineer-HF Steen.
50. Arlcansas HAS SIGNED A for 40, 000 sq . f t .
Representative is Mr. J. Wythe Walker, Chairman, Arkansas
World's Fair Commission, Tower Building, Little Rock, Arkansas -
Phone - 501-FR 5-1158. A & D Sales Engineer -C. J. Schwartz
51. Delaware is planning an exhibition pavilion on an area of
37,800 sq. ft. between New York and New Jersey Pavilion sites.
OWner, Delaware State Development Dept., Dover, Delaware. Mr. Golin,
Director. Architect - Victorine & SamuP.l Homsey, 2003 N. Scott
Street, Wilmington, Delaware. Start March, 1963. A & D Sales
Engineer - c. J. Schwartz.
52. Florida will exhibit on a 3 acre site on the lake front near
the amphitheatre. is Mr. William L. Stensgaard,
Executive Director, Florida Worll's Fair Authority, 307 Royal
Poinciana Plaza, Palm Beach, Flol.'ida-Phone - 305 833-4534. A&D Sales
Engineer - T. J. Sciurba.
53. Hawaii. See Information Page
A & D Engineer - T. J. Sciurba.
54. Illinois. Representative is Mr. /ictor de Grazia, E:cecutive
Director, Hoard of Economic Development, State of Illinois,
160 North LaSalle Street, Chicago, Illinois. Phone - 217 527-6611.
55. Louisiana. Representative -Honorable James S. Reily, Chairman
Louisiana World's Fair Commission, Capitol Annex. Baton Rouge,
Louisiana. Phone - 504 DI 2-3407. A & D Sales Engineer- TJ Sciurba
56. Maryland. See Information Page
57. Minnesota. Representative is Mr. Robert N. Fischer, Chairman,
World's Fair Advisory Commission, First National Bank of Minne-
apolis, 120 South Sixth Street, Minneapolis 2, Minnesota. Phone -
612 FE 4-4333. A & D Sales Engineer - c. J. Schwartz.
58. Missouri Exhibit Pavilion. Representative is General Leif J.
Sverdrup, Chairman, 915 Olive Street, St. Louis, Missouri.
Arc hi teet - Ki vvett & Meyers, 1016 Baltimore, I\ansas City,
Missour 1; Designer - The Dis players, Inc. , 635 W. 54 St. , NYC.
Will start early 1963. A & D Sales Engineer - J. J. Galligan.
-9-
59. New Jersey. See Information Page
60. New Mexico Exhibition Pavilion. See Information Page
A & D Sales Engineer -C. J. Schwartz.
61. New York City. See Information Page
62. New York State. See Information Page
63. Oklahoma. Representative is Mr. Mack Burks, Chairman, Planning
and Resources Board, State of Oklahoma, Oklahoma City, Oklahoma.
Phone - 405 JA 8-2186. SIGNED A CONTRACT for 36,321 sq. ft.
A & D Sales J.
64. Representative is Mr. J. Eric Jones, Deputy
Secretary, Pennsylvania Department of Commerce, Room 415,
South Office Building, Harrisburg, Pennsylvania. Phone
717-CE 8-5151. A & D Sales Engineer- C. J. Schwartz
65. Texas has signed an agreement covering 46,000 sq. ft. In charge
is World's Fair Advisory Committee - W. W. Lynch, Chairman.
Mr. Lynch is with Texas Power & Light Company, Dallas, Texas.
66. Virgin Islands. Representative is Honorable Henry L. Kimelman,
Commissioner of Commerce, Di"vision of Trade & Industry, Post
Office Box 806, Charlotte Amalie, St. Thomas, Virgin Islands.
67. Heartland States -Nebraska, North Dakota, South Dakota and
Kansas are exploring the subject of exhibiting. Representative
is James R. Smith, Heartland Exhibit Commission, 1060 Omaha
National Bank Building, Omaha, Nebraska. Phone 402 341-1378.
Architect - Ivel Construction Corporation, 5J St. and First Ave,
Bklyn, NY are doing a preliminary study. A & D Sales Engineer -
W. P. Hammond.
68. New England Pavilion. See Information Page
69. West Virginia HAS SIGNED A CONTRACT for 34,409 sq. ft. of space.
Hulett Smith, Dept. of Commerce, Charleston, W. Va. is in charge.
Owner's Agent - International Fair Consultants, Dr. Leonard
Stavisky, Executive Vice President, Columbus Circle, NY
(JU 2-1540). Architect and Engineer- all phases- Irving Bowman
& Assoc., Davidson Bldg., Charleston, W. Va. Assoc. Architect-
Frederick P. Wiedersum Assoc., 10 Columbus Circle, NYC.
Robinson-Capsis-Stern Assoc., 547 W. Broadway, NYC. A & D Sales
Engineer - T. J. Sciurba.
SECTION V
INTERNATIONAL AREA
-10-
Sixty-eight Nations will participate in the World's Fair.
Most of the International Area has now been reserved. The
following tabulation lists the interested personnel in the
various exhibits.
REPRESENTATIVE IN
EXHIBITING COUNTRY
70. ARCH OF THE AMERICAS
(W. P. Hammond)
71. ARGENTINA
72.
(J. J, Galligan
Dr. L.A. Vartelitis
Dir. Nacional del
Comercio Exterior
MAnisterio de Comercio,
5 Piso, Buenos Aires,
Argentina
AUSTRIA
(T. J. Sciurba)
Mr. Otto Trawniczek
Fairs & Exhibitions
Economic Devpmt. Inst.
Federal Chamber of
Commerce, Roher Markt 3,
Vienna 1, Austria
73, BEAUTIFUL BELGIUM
(H. F. Steen)
Mr. Alphonse de Rijdt
President, Beautiful
Belgium, Inc.
Blvd. Brand Whitlock
Brussels 4, Belgium
Mr. Gerard Vande-Velde
Manager-Vice President
Beautiful Belgium, Inc.
Rue Jean Bollen, 63,
Brussels 2, Belgium
74. BOLIVIA
(C. J. Schwartz)
REPRESENTATIVE IN
THE UNITED STATES
Mr. Hector Tassara
Economic Counselor
Embassy of The Argentine
Republic, 1600 New
Hampshire Ave, N.W.
Washington 9, D. C.
Mr. Otto Spitz
The Austrian Trade
Delegate, 31 E. 69 St.
New York 21, N. Y.
Mr. John T. White
or Mr. Ira Wender
Baker, McKenzie &
Hightower, 270 Park
Avenue, NYC
ARCHITECT
Mr. Stephen Kagel
630 Fifth Ave
New York, N. Y.
Dipl. Architect
Gustav Peichl
Opernring 4
Vienna 1, Austria
Mr. Alphonse de
Rijdt, Pres.,
Beautiful Belgium
Inc., Blvd. Brand
Whitlock, 85
Brussels 4,
Belgium.
The Honorable Juan Valverde To be appointed.
Consul General of Bolivia
10 Rockefeller Plaza
New York 20, New York
IN
EXHIBI'l'ING COUNTRY
75. BRAZIL
(J. J. Galligan)
Mr. Armando Salgado
Mascarenhas, Ministerio
de Relacoes Exteriores
Itamarati
Rio de Janeiro, Brazil
76. CHINA
(W. P. HalJlmond)
For more information
see page 25.
77. CHRISTIAN SCIENCE
PAvttloN
(H. F. Steen)
See page 26.
78. COLOMBIA
(c. J. Schwartz)
79. CHILE
( T. J. Sciurba)
Humberto Serani V.
Huerfanos 1178, Of; 325
Santiago, Chile
-11-
REPRESENTATIVE IN
THE UNITED S'fATES
Minister Joao Paulo
do Rio Branco
Director, Brazilian
Government Trade Bureau
551 Fifth Ave
New York, New York
The Honorable Kion Wen Yu
Consul General of China
N. Y.
Mr. Hobson F. Miller,
Chairman
Mf. Gilbert Robinson,
General Manager
Committee for Christian
Science Activities,
World's Fair 1964-65 Inc.
551 Fifth Ave, Suite 3202A
Mr. Andres Uribe
National Federation of
Coffee Growers of Columbia
120 Wall Street, Room 707
New York, New York
Ricardo o. Eggers
142-10 Hoover Avenue
Briarwood, L. I. N. Y.
ARCHITECT
Mr. Chao Chen
13, Lane 20,
Jen-I Street,
Yung Ho Chen
Taipei Hsien,
Taiwan, Republic
of China.
Architect
Mr. Paul K.Y. Chen
67-87 Booth St.
Forest Hills, NY
Mr. Edward
Dure 11 Stone
7 East 67 St.
New York 21, NY
Mr. Roberto
Camargo
Leon Barmache,
Associates
515 Madison Ave.
N. Y. 22, N. Y.
REPRESENTATIVE IN
EXHIBITING COUNTRY
80.
81.
82.
FRANCE
( W. P. Hammond)
Princess Elizabeth de Croy
4 Rue Florence Blumenthal
Paris 16, France
GUINEA
( W. P. Hammond)
M. Roger Soumah
Directeur Commerce
E:xterieur
Ministere du Commerce
Conakry, Guinea
HONG KONG
(c. J. Schwartz)
Mr. John C. Y. Kao
President, Hong Kong
Trading Company, Malko
General Agencies (H.K.)
Ltd. Room No. 406,
Manson House, Nathan Rd.,
Kowloon Hong Kong, B.c.c.
83. INDIA
( w. P. Hammond)
Mrs. Indira Gandhi
Chairman
Advisory Committee for
New York World's Fair
Prime Minister's House
New Delhi, India
84. INDONESIA
(T, J. Sciurba)
Sri Sultan Hamengku
Buwono
D.P. I.
-12-
REPRESENTATIVE IN
THE UNITED STATES
Mr. Anthony Golff
International Ex-
hibitions Corp.
2400 Wilson Blvd.
Arlington, Va.
M. Alpha Camara
Cultural Attache
Embassy of the
Republic of Guinea
2112 Leroy Pl. N.W.
Washington 8, D.C.
Mr. John Humes
Chairman
Hong Kong Trading Company
50 Broadway
N. Y. 4, N. Y.
ARCHITECT
Katz, Waisman,
Weber, Strauss
305 E. 45 st.
N. Y. 17, N. Y.
Noel & Miller
2 W. 45 Street
New York, N. Y.
Mr. Eldredge
Snyder
101 Park Ave.
NY 17, NY
Mr. K. N. Wahal, Consul Mr. Habib Rahman
Consulate General of India 29 C Sujan Singh
3 East 64th Street Park
New York 21, New York New Delhi 3,
Mr. Kostan Siagian
Consul
Consulate General of
Indonesia
5 East 68 Street
India
Djalan Diponegoro 25
Djakarta, Indonesia
Indonesian Arch-
itectural Comm.
Architects Abel
Sorenson & Max
Urbahn, Assoc.
635 Madison Ave.
New York, New York
REPRESENTATIVE IN
EXHIBITING COUNTRY
85, IRELAND
(HF Steen)
86. ITALY
(JJ Galligan)
S.E. Giustino Arpesani
Via Carlo Alberto 57
Torino, Italy
87. JAPAN
(C. J. Schwartz)
Mr. Kimitaka Murakami,
Director
Japan Export Trading
Promotion Agency
Kokusai Kanko Kaikan Bldg.
1, 1-chome, Marunouchi
Chiyoda-ku, Tokyo, Japan
88. JORDAN
( H. F. Steen)
89. KOREA
(TJ Sciurba)
Mr. Kim-Ki-Yup
Korean Trade Promotion
Corporation, P. 0. Box
1621 International
Seoul, Korea
-13-
REPRESENTATIVE IN
THE UNITED STATES
The Honorable John O'Brien
Consul General
Ireland, 33 E. 50 Street
Mr. Tom Hall Miller
Kalway Associates, Inc.
1725 Eye St., N. W.
Washington, D. C.
Mr. Tsutomu Hara
Japan Trade Center
393 Fifth Avenue
New York 16, NY
ARCHITECT
Mr. Andrew
Devane
Robinson, Keefe
& Devane
22 Lower Baggot
St. , Dublin,
Ireland
Mr. Franco Piro
9 Via Somma
Campagna
Rome, Italy
Mr. Kunio
Maekawa
8 Honshio-cho
Shinj uku-Ru
Tokyo, Japan
His Excellency Abdul Monem Rifa'i
Representative of the Hashemite
Kingdom of Jordan to the UN
411 East 53 Street
Mr. ijoj oon Park
Korean Trade Promotion
Center, 10 W. 56 St.
New York 19, N. Y.
Mr. Chune Myon
Park
3-39-20 Pildong
Chungku, Seoul,
Korea
-14-
REPRESENTATIVE IN
EXHIBITING coONT.RY
90. KUWAIT
( J.J. Galligan)
91. LIBYA
92.
93.
( W. P. Hammond)
Mr. Ahmed es Suedigh
General Director of the
Ministry of National
Economy
Tripoli, Libya
MALAYA
(HF Steen)
Mr. Ng Ufong
Ministry of Commerce &
Industry
Trade Division, Federal
House, Kuala Lumpur, Malaya
MALI
----(T. J. Sciurba)
REPRESENTATIVE IN
THE UNITED STATES
Mr. Talat
Minister Counselor
Embassy of the State of
Kuwait
Shoreham Hotel
Washington, D. C.
His Excellency Dr.
Mohieddine Fekini
Ambassador of Libya
1611 Upshur St., N.W.
Washington 11, D.C.
His Excellency Dato
Ong Yoke Lin
Ambassador of the
Federation of Malaya
2401 Massachusetts Ave.NW
Washington 8, D. C.
ARCHITECT
N.Y. Architect
H. Dickson
McKenna
Tippetts-Abbett
McCarthy-
Stratton
375 Park Ave
New York 22, NY
Mr. Paul
402 Chan Wing
Bldg.
Kuala Lumpur
Federation of
Malaya
His Excellency Hamacire
Minister of Commerce
Government of Mali
Bamako, Republic of Mali
N'Dure
94. MEXICO
(JJ Galligan)
Lie. Jorge Espinosa de
los Reyes
Oficial Mayor
Ministerio de Comercio e
Industria, Avenida Cuauhtemoc
80, Mexico, D.F.
His Excellency Sori Coulibaly
Ambassador of the Republic of
Mali, 2130 R Street, N. W.
Washington 8, D. C.
Mr. Lev Zetlin & Assoc.
114 East 32nd Street
Pedro Ramirez
Vasquez and
Rafael Mijares
Avenida de las
Fuentas 170,
Jardines de
Pedregal, Mex.
REPRESENTATIVE IN
EXHIBITING COUNTRY
95. MOROCCO
96.
97.
( W. P. Hammond)
PAKISTAN
(CJ Schwartz)
PANAMA
(HF Steen)
Sr. Gaspar Pacheco
Calle 50 No. 32
Bella Vista
Panama City, Panama
98. PHILIPPINES
(TJ Sciurba)
Mr. Domingo Arcega
Commissioner General
Philippines Participation
1964-65
769 Aurora Blvd.
Cubao, Quezon City,
Philippines
99. SIERRA LEONE
(JJ Galligan)
-IS-
REPRESENTATIVE IN
THE UNITED STATES
Mr. Charles Dahan
87-06 63rd Ave
Rego Park, N. Y.
Mr, Falchruddin Ahmed
Vice Consul
Pakistan
12 East 65th Street
The Honorable Sra.
Carolina Chiari de Navarro
Consul General of Panama
1270 Avenue of the Americas
Mr. Ruben Alvarez
Commercial Attache
the Republic of the
Philippines, 15 E. 66 St.
The Honorable Claudius
A. Gibrilla
Consul General of
Sierra Leone
30 E. 42 St.
ARCHITECT
D.H. Daruvala
Karachi
Chambers, Grant
Road, Karachi,
Pakistan
and
Taj-ud-din
M. Bhamani
29 Mandviwala
Bldg,
Bunder Road
Karachi,
To be
appointed
Mr. Augustos
Comacho
Comacho &
Dicarlo
104 E. 40 St.
N. Y. 16, N. Y.
Mr. Costas
Machlouzarides
36 W. 84 St.
NY 24, NY
REPRESENTATIVE IN
EXHIBITING. COUNTRY
100. SPAIN
101.
102.
103.
(TJ Sciurba)
S.E. Miguel Garcia de Saez
Commissioner General of Spain
to New York World's Fair
c/o Embassy of Spain
2700 15 St N. W.
Washington 9, D. C.
SUDAN
(HF Steen)
Mr. Mohamed Zaki Elhag
Director of Exhibitions &
Fairs, Ministry of Infor-
mation & Labor
Khartoum, Sudan
SWITZERLAND
Mr
... ~ J.
1
Jk Galligan)
warce . ~ ~ r i ~ u x
Swiss Exhibits, Inc.
"Les Pierrettes"
Monts de Corsier sur Vevey
Switzerland
THAILAND
(CJ Schwartz)
Col. M.L. Juanjeun Kambhu
Director General
Department of Economic Affairs
Bangkok, Thailand
104. TUNISIA
(HF Steen)
Col. Mongi Chebil
Villa "Ma Provence"
Avenue le Mesnil
Nice, France
-16-
REPRESENTATIVE IN
THE UNITED STATES ARCHITECT
His Excellency Angel
Sanz-Briz
Consul General of
Spain, 515 Madison Ave.
Mr. Salah Ahmed Mohamed
Salih
Second Secretary
Embassy of the Republic
of Sudan, 3421 Massachusetts
Ave. , N. W, Washington, D.C.
Frank Pagnani, Esq
Swiss Exhibits, Inc.
99 Wall Street
Mr. Sanga Sukhabut
Commercial Counselor
Royal Thai Embassy
20 East 82 Street
New York 28, N. Y.
Noel & Miller
2 W. 45 St.
N. Y., N.Y.
Crow Const.
Co., Att:
John O'Brien
Architect
101 Park Ave.
N. Y. 17, N.Y.
Mr. Binich
Sampatisiri
Chief of the
Tradition&
Arts Division
Dept of Fine
Arts, Gov't
of Thailand,
Bangkok, Thai-
land.
H. Farion
31 Rue Pierre-
Lise, Angers,
France.
REPRESENTATIVE IN
EXHIBITING COUNTRY
105. TURKEY
(TJ Sciurba)
Mr. Ekrem Geris
Foreign Trade Dept.
Ministry of Commerce
Ankara, Turkey
-17-
REPRESENTATIVE IN
THE UNITED STATES
Mr. Huseyin Kunter
Embassy of the Republic
of Turkey
350 Fifth Ave,
ARCHITECT
Rusen Dora
and Unal
Demiraslan
Ticaret
Bakanligi
Dis Ticaret
Dairesi
Baskani
Ankara,
Turkey
106. UNION AFRICAINE ET MALGACHE
\Includes: cameroun, central
African Republic, Chad, Congo
(Brazzaville), Dahomey, Gabon,
Ivory Coast, Malagasy, Mauritania,
Niger, Senegal, Upper Volta)
Mr. Henri Djeenque-Ndoumbe
Embassy of Cameroon
107 UNITED ARAB REPUBLIC
(JJ Gilligan)
Mr. Ismail Nazif
General Director
General Organizations for
International Exhibitions
& Fairs, Ground-Gezira
Cairo, United Arab Republic
108. URUGUAY
(WP Hammond)
Ing. Don Rafael Guasp
Presidente, C.E.F.I.
Ministerio de Relaciones
Exteriores
Montevideo, Uruguay
5420 Colorado Ave, N. w.
Washington 11, D. c.
Mr. Hassan El-Abd
Embassy of the United
Arab Republic
2215 Wyoming Ave, N.W.
Washington 8, D.C.
The Honorable Robert Richling
Consul General of Uruguay
17 Battery Place
Mr. Ismail
Nazif
General
Director,
General
Org. for
Int. Exhib-
itions &
Fairs,
Cairo, UAR.
REPRESENTATIVE IN
EXHIBITING COUNTRY
109. VATICAN
(TJ Sciurba)
110. VENEZUELA
(CJ schwartz)
Dr. Luis Perez Barreto
Direccion de Turismo
Ministerio de Fomento
Centro Simon Bolivar
Caracas, Venezuela
-18-
REPRESENTATIVE IN
THE UNITED STATES
Mr. Clifford W. Golden
Archdiocesan Building
Committee
451 Madison Ave
ARCHITECT
York & Sawyer
230 Park Ave
New York,NY
Edmundo Diquez
and Oscar
Gonzalez
Avda. Miranda
Edif. Guarimba
5 Piso A
Caracas,
Venezuela
SECTION VI
PROJECTS & CONCESSIONS
-19-
NEW YORK WORLD'S FAIR PROJECTS AND CONCESSIONS
The following covers essential additional information on the main
World's Fair projects and concessions:
111. Amphitheatre: Leon Leondoff, senior director of Radio City
Music Hall; Meyer Davis, wno operates a group of orchestras,
and Thomas R. Rudel, and industrialist, have formed a
corporation known as Amphitheatre, Inc., 119 W. 57 St, NY 19, NY
that has leased the 8,200 seat New York State Amphitheatre
located in the Lake Area of the Fair. TI1ey will produce a
giant musical extravaganza which will be presented at
popular prices, four times a day. Rehabilitation is in
charge of architect Edward Slater and The Displayers, Inc.
Sears & Kopf, 13 W. 37 Street, NYC are engineers. A & D
Sales Engineer - C. J. Schwartz. Start April, 1963.
112. Aquacade Building: (Conversion from Flushing Amphitheatre).
Leasee is Amphitheatre, Inc. (Meyer Davis), 119 W. 57 St.,
NYC. Project will entail a complete re-do, including new
roof, etc. Architect is Edward W. Slater, 244 E. 32 St.,
NYC - Phone - 532-9575. Randy Cox, Project Man. Electric
and Air Conditioning Engineer is Sears & Kopf, 13 E, 37 St.
NYC. Structural Engineer, Paul Gugliotta, 201 E. 9 St., NYC.
They plan to completely enclose the present structure for year-
round use. A & D Sales Engineer - H. F. Steen.
113. Brass Rail -HAS SIGNED A CONTRACT - covering 174,000 sq. ft.
of space. This project will be under the sponsorship of
Food Service Organization, Inc. David J. Berge, 511 5th Ave,
NYC, OX 7-2070, will be in charge. Morey Auerbach, Chief
Design Engineer for the Brass Rail Food Service Organization
Inc., will also figure in the design. Architect is Victor A.
Lundy, 6 E. 65 St., NYC. Structural Engineer- Severud
Elstad & I ~ u e g e r , 415 Lexington Ave., NYC. Elect & Mech Engr. -
Fred Dubin Assoc., 7 E. 47 St., NYC- Construction starts
May, 1963.
This project contemplates the installation of 29 refreshment
stands. Cost of each stand including equipment - $60,000.
They will also operate full service restaurants at various
exhibitor pavilions. A & D Sales Engineer - J. J. Galligan.
114. Bus Terminal - lllth St. Area. Construction will start
shortly on $450,000 Project. Chief Engineer - General William
S. Whipple, Administration Bldg. is in charge. Engineer is
Andrews & Clark, 305 E. 63 Street., NYC. Paving Contractor,
Columbia Asphalt Corporation, 127-59 Northern Blvd., Corona,
NY- HI 6-7000. nc on Bldg. -William L. Crow Const. Co.,
101 Park Ave, New York City - OR 9-1515. A & D Sales Engineer
W. P. Hammond.
-20-
115. Chinese Restaurant- 5 Tea Houses. Chun-King Corp., 5020
Roosevelt Ave, Duluth, Minn. will select Architect shortly.
Jeno Palucci, President is in charge of project. Location,
Lakes Area. A & D Sales Engineer - J. J. Galligan.
116. Continental Circus, Inc. See Information Page 30.
117. Marina- Supply Shop- Restaurant. The New York World's Fair
will sponsor the widening of the Flushing Boat Basin to 300'
and deepening to 15', doubling the size of the anchorage
basin. This project will also include widening parking area
from the present 150 car capacity to 375. This will be a
$3,500,000 project. Tippetts, Abbott, McCarthy and Stratton
375 Park Ave, NYC are working on engineering plans. Design
is under Owens Corning Fibreglas Co., Robert Rosenfield,
project manager, 717 Fifth Ave., NYC. Peter Schladermundt
Assoc., 205 E. 42 St., are associate designers. Marina will
be built, where possible, of reinforced fibreglass. It will
accomodate 800 boats with expansion facilities for 2000 future.
Exhibitor is Marinas of the Future, Inc., 711 Third Ave, NYC
Room 1200, OX 7-4500. James B. Briggs & William c. Crane, Jr.
GC- J. Rich Steers, Inc., 17 Battery Place, NYC (WH 3-5300)
and William L. Crow Const. Co. 101 Park Ave, NY (OR 9-1515) -
Joint Venture. A & D Sales Engineer - H. F. Steen.
118. Pedestrian Overpass (2) One from Willets Point Subway Station
to Flushing Meadow Park (reconstruction) and one (new) from
Lawrence Street to Fowler Ave. Andrews and Clark, Engineers
304 E. 63 St., NYC. A & D Sales Engineer- C. J. Schwartz.
119. Theatre Restaurant - Exhibitor - Compass Fair, Inc.
See Information Page 29.
120. Pools and Fountains. $2,685,000. There will be 10 reflecting
pools and fountains. Four of them will be built by the New
York World's Fair and demolished thereafter. Six will be
permanent projects of the City of New York - Park Department.
The 4 World's Fair pools are the responsibility of General
William Whipple, Chief Engineer of the New York World's Fair
Corporation; the 6 New York City pools will be the respon-
sibility of Newbold Morris, Commissioner of Parks, NYC
Arsenal Building, Central Park, New York. On all 10 pools
the Design Engineer is Clarke & Rapuano, 830 Third Ave., NYC
The electrical and mechanical consultant is Hamel & Langer,
652 First Ave., NYC and the consultant is Andrews & Clark,
305 E. 63 St., NYC. Included are several fountains, one of
which is the tremendous display fountain in the Pool of Industry.
The six permanent pools have been awarded to GC D. Fortunato, Inc.,
110 Jericho Turnpike, Floral Park, L. I. N.Y.; the electrical
contractor is Fischbach & Moore, 545 Madison Ave, NYC.
121,
122.
123,
124.
-21-
Railroad Tracks, Platforms. Long Island Railroad Yards
at World's Fair site. LIRR plans in early fall to relocate
existing tracks, lay additional ones and construct platforms.
Under direction of Frank Ackman, Jr., LIRR, Jamaica Station,
JA 6-0900, Contractor -Horn Const. Co. Inc., 2174 Hewlett
Ave, Merrick, New York - Phone - FReeport 8-6985.
Restaurant. Exhibitor - Century Grill International,
See Information Page 24.
World's Fair Assembly Pavilion. See Information Page 73.
Further concession contracts under negotiation include the
following:
Gas Stations:
Sinclair Refining Company, which will be an exhibitor at
the Fair, will also operate gasoline service stations and
provide emergency automotive service for visitors' auto-
mobiles in Fair operated parking lots. A & D Sales
Engineer - W, P. Hammond.
Hats:
-
Souvenir hats will be sold at four locations on the Fair
Grounds. A & D Sales Engineer - w. P. Hmmmond.
News Stands:
Five news stands for visitors near the Fair entrances.
Public Lockers:
Approximately 2,500 public lockers will be located near
the various entrances and other convenient locations.
A & D Sales Engineer- T. J. Sciurba.
Wax Museum:
An exhibit of wax f i ~ r e s , sponsored by Louis and Manuel
Walter, 1610 s. Santa Fe Ave, Compton California. They
plan to portray in wax tableaux the most famous stories
of history.
SECTION VII
INFORMATION SHEETS ON EXHIBITS
-22-
HBI YORE WORLD'S PAIR, 1984-65
G. B. WORLD'S PAIR SALBS COORDINATION COUNCIL
A D Sales BDstneer
C. J. Schwartz
IIBIBITOR The Bell System
195 Broadway, NYC.
BIBIBIT The Bell System Exhibit
DBSIGNBR Henry Dreyfus
4 W. 58 St., NYC
ARCBITBCT Harrison & Abramovitz
630 Fifth Ave, NY 20, NY
IHGIHBIR(STRUC!? Paul Weidlinger
400 Madison Ave, NYC
IHGIHBBR(IBCB BLICT) Syska & Hennessy
- 144 E. 39 St., NYC
ENG. (ACOUSTICAL) Bolt-Baranek & Newman,
GIN, CONT. George A. Fuller Company
597 Madison Avenue, NYC
CONTACTS
Henry Habley
J. Snow
ARIA Ind.
v ~ - - . - - . - ~ ~ ~
PLOT IQ. ft. 104,938
w.m n _____ _
JlldRI
EX 3-9800
PL 3-8030
co 5-4884
Steve Rasiej
Inc. 50 Moulton
MU 9-2320
St, Cambridge, Mass.
Jim Murphy
EL 5-2700
Andy Sincagolia
BLBC. CONT. Charles F. Zweifel & Co., Inc.
148 E. 40 St., NYC
LE 2-1380
AC CONT.
PLUMB. COlT. C. H. Cronin, Inc.
60 E. 42 St., NYC
STATUS Aim COIOIINTS
Exhibit building will be in the form of a 400' long x 200' wide wing,
supported at 4 points only. The columns are spaced 180' apart lengthwise
& 80' apart on the width. Thus the 60' high building cantilevers 60'
beyond the columns. Visitors will sit in moving chairs and ride thru a
series of theatres in which the story of communications will be dramatized.
The show is being produced by Jo Mielziner, famous stage designer. A
130' high microwave tower near the pavilion will be used to transmit radio
& TV broadcasts from the Fair. Walsh Const. Co. are doing excavation,
concrete pile and foundation work. Negotiations are under way with subs.
Westinghouse Electric Corporation, Elevator Division was awarded the moving
stairs.
2/20/63
-23-
NBI YORK WORLD'S FAIR, 1984-65
G. I. WORLD'S lAIR SALIS COORDINATION COUNCIL
A D Sales
H. F. Steen
CONTACTS
ARIA Ind.

PIDT IQ. tf. 150.677
!DAD D
---------
BIBIBITOR Edward H. Burdick Assoc. Inc.
104 E. 40 Street
E. H. Burdick
President
TN 7-3180
BIBIBIT
DISIGNBR
Richard Hooper
Better Living Building
American Inst. of Interior Designers, Inc.
673 Fith Ave, NY, NY
ARCBITBCT Jo Lo Piato & Assoc.
50 East 42 Street, NY 17, NY
IIGIHBBR(STRUCT) & Pickworth
230 Park Ave, NYC
DGIHBBR(IIICB _ BLBCT)
GIN. CONT.
BLIC. CONT.
AC CONT.
PLUMB. CONT.
Cosentini Assoc.
10 Columbus Circle, NYC
Thompson-Starrett Const. Co. Inc.
254 W. 54 Street, NYC
STATUS AND COIOIDTS
MU 8-0237
YU 6-2915
MU 6-5780
ox 7-9755
Three story, each 45,000 sq. ft. and two 15,000 sq. ft. mezzanines.
Exposed concrete block construction; no windows. Building will be
elevated 12' above grade allowing unrestricted passage under the
building to the gardens and lake at rear of plot. A 10,000 sq. ft.
private club for exhibitors and their guests will be maintained on
the roof. There will be two freight elevators and one passenger
elevator, plus a high speed moving stairway which will take visitors
directly to third floor; they will gravitate down thru the exhibits.
Some of the exhibitors: Borden's - 10,000 sq ft. on top floor;
James Gardner, designer, 350 Madison Ave, Phone - MU 7-4100 also
Sunshine Biscuits, Inc. 29-10 Thompson Ave, L. I. C.; W. W. Paddon-
Phone ST 4-8500.
2/20/63
-24-
NIW YOU IOBLD' 8 PAil, 1984-81
G. B. IORLD'S I'AIB SALIS COORDIHATIOlf COUNCIL
A D Sales BDpeer
T. J. Sciurba
COMTACTS
ARIA Trans.
.. --.-------
PIDT IQ. ft. __ _
IDAD n _____ r--_
Jlldll
BIBIBITORCentury Grill International
666 Post Road
San Francisco, California
Joseph Holden
BIBIBIT Restaurant
DISIGNBR
ARCBIT.BCT George E. Kirkpatrick
135-39 Northern Blvd
Flushing, New York
Carl H. Salminen
DGINIBR(STIUCT)(by General Contractor)
BMGIN.KBB(IBCB BLICT) Starr-Miller Assoc.
- 45 W. 45th St, NYC
GIN. OOHT. System Structures of Long Island, Inc.
125 West Hills Rd, Huntington Station, NY
BLIC. CONT.
AC CONT.
PLUIIB. CONT.
STATUS AID COIIIIDT8

This will be a 1 story 80' x 100' building - no basement. Construction
starts in February. Associate Architect is Wuest and Bailey, 32-02
30th Ave, Long Island City, New York
2/20/63
-25-
MBI YOU WOILD'S PAIR, 1984-61
G. I. IORLD'S J'AII SALIS COOIDIJIATIOB COUKCIL
A D 8alu IDpueer
W. P. Hammond
IIBDITOR China - Republic of
30 Rockefeller Plaza, NY 20
IIBIBIT Chinese Exhibition Pavilion
DI8IGHBR
.AICIIITET Chao Chen Yang & Assoc
Taiwan, Taipei
Eugene Ho
307 5th Ave, NYC
oDBBR(IIICII ILBCT)
-
Alfred J. Kleinberger
551 5th Ave, NYC
Gill. COM!.

AC CONT.
PLUMB. CORT.
AliA International
VALVI . ._... __ ,.......II'P"'t"""-
PLOT IQ. H. zS,tmd
IDAD D. __ A\(11...--
Hon. Kein Wen Yu
Consul Gen. of China
New York 20, N. Y. CI 6-3403
STATUS AIID C':OM'UMTS
2/20/63
-26-
NII YOII WORLD'S PAIR, 1984-85
G. B. WORLD'S PAIR SALIS COORDINATION COUBCIL
A D Salu Bllpeer
H. F. Steen
COIITACTS
ARIA International
~ .. --.------- PLOT IQ. it. ___ _
IDAD D---.----
Jidl
BDIBITOR Christian Science Church
551 Fifth Ave, NYC
Gilbert A. Robinson TN 7-2788
BDIBIT Christian Science Pavilion
DBSIGNIR
ARCBIT.ICT Edward D. Stone
7 E. 67 Street, NYC
IRGIHIIR(STIUCT) Henry Gorlin
223 Second Ave, NYC
DGIMBBB(IIBCB ILBCT) Harold Hecht
- 114 Liberty St, NYC
GD. CONT. Theodore Rubs amen & Company, Inc.
10 Terrace Ave, Floral Park, N.Y.
ILIC. COlfT.
AC COHT.
PLUIIB. CORT.
B. Eichwald & Company, Inc.
237 E. 39 Street, NYC
STATUS Aim COIIIIDTS
GC includes all trades.
Fieldstone
3-5760
2/20/63
-27-
YOU WORLD'S FAIR, 1884-61
G. B. WORLD'S PAIR SALIS COORDINATION COUNCIL
A D Salu IDpeer
W. P. Hammond
ARIA Trans
v ~ . ~ - ~ ~ .. ~ ~ ~ ~ ~
PlDT IQ, ft. 129
1
987
IDAD D._...,. __ _
IIBIBITOR Chrysler Corporation
341 Massachusetts Ave
Detroit, Michigan
IIBIBIT Chrysler Exhibit Pavilion
DBSIGHBR George Nelson & Company, Inc.
25 East 22 Street, NYC
CONTACTS
Vincent T. Hepp
jRCIITICT (Plans only) Nelson & Chadwick, 25 E. 22 St., NYC
ASSOC ARCHITECT Francisco & Jacobus, 511 Fifth Ave, NYC
DGIRDR(8'l'BUCT) .
Paul Weidlinger, 770 Lexington Ave, NYC
BHGINBBR(IIBCB BLBCT)
- Guy B. Panero, 630 Third Ave, NYC
GD, CONT.
ILBC, COHT.
AC COHT,
PWIIB. COlT.
STATUS AKD MMMIMTS
Plbii
Pavilion will include a 900 seat Industrial Exhibit Space - Theatre,
2/20/63
-28-
NBW YOU IORLD'B PAIR, 196-..ea
G. B. IORLD'S PAIR 8ALB8 COOIDIIIATION COUNCIL
A D Salea BDpeer
H. F. Steen
CORTACTS
AIIL\ Ind.
Vwtl._._,.,............,....,.._
PIDT IQ. If.
IDD n _ _, ___ _
-
The Coca-Cola Company
Harold Sharp EL 5-5475
BDIBIT
DISIGMBI
Coca-Cola
The Displayers, Inc.
63 5 W. . 54 St , NYC
AICBITICT Welton Becket Assoc.
300 Park Ave, NYC

Wayman c. Wing
411 Seventh Ave, NYC
Cosentini Assoc.
DGIDIR(IIICB ILBCT)
-
011. CONT. George A. Fuller
BLIC. COMT.
AC COlT.
PUJIIB. COIIT.
STATUS AlfD COIIIIIIft'8
Exterior Plans to be announced in April.
LA 4-0111
JU 2-6900
EL 5-2700
2/20/63
'
-29-
NBW YOU WORLD' 8 PAIR, 1984-65
G. B. IORLD' 8 PAIR BALIS COOIDIHATION COURCIL
A D Salea IDI!Deer
H. F. Steen
CO IT ACTS
Aaa.A Lakes
..
PIDI' IQ. fT 86,600
IDAD D. __ .._. __ _
- ...
BIIIIBITOR Compass-Fair Product ions, Inc. Gordon R. Wynn
1841 Broadway, NYC George Schawfer
(Artistic Direction)
IIRIBIT "Century Showcase"
DI8IGHIR Ben Schlanger
200 Park Ave South, NYC
ARCBITICT John Graham & Co.
444 Fifth Ave, NYC

Same as Architect
DGIDD(DCB BLICT)
-
OD. CONT. Tishman Const Corp
666 Fifth Ave
ILKC. CONT.
AC CORT.
PWIIB. COlT.
Pilings will start shortly.
STATUS Alm MMMIMT8
JU 6-3815
JU 2-6700
2/20/63
-30-
NBI YOU WORLD'S FAIR, 1964-6&
G. B. IOIUD'S FAIR SALIS COOIDIHATIOH COUNCIL
A D Salea BDfi!eer
J. J. Galligan
CORTACTS
ABBA Lakes
..
PLoT IQ. If. 85,000
IDAD n ____ ,__r---
111011
Continental Circus, Inc,
(Ringling Bros. & Barnum & Bailey) Harry Dube, Treas.
10 Rockefeller Plaza, NY 20, NY
co 5-7035
BDIBIT
DISIGNBR
Circus Arena
William Lindh
215 Miami Ave
Venice, Florida
ARCBITBCT Cyril T. Tucker
345 Miami Ave
Venice, Florida
BlfGINIBR( STRUCT)
_BLBCT)
GIN. CONT.

:SLBC. CONT.
AC CONT.
PLUIIB. COHT.
STA'IVS AND C'XQQIMTS
The 5000 seat one ring circus, air conditioned, and with fire-proof
arena, will occupy 50,000 sq. ft.of the 85,000 sq. ft. plot. The
ring will be 40' in diameter and will have a Hippodrome track
around ring curb. Construction start, June, 1963.
2/20/63
-31-
NBI YOU IORLD'S PAIR, 1984-65
G. B. IOIUD' 8 :PAIR SALBS COORDINATION COUHCIL
A D 8alu BDdilleer
H. F. Steen
CONTACTS
IXBIBITOR The Continental Insurance Company
(America Fore Loyalty Group)
80 Maiden Lane, NYC David Gray
IIBIBIT Continental Insurance Pavilion
W. F. REP. Vandeburg-Linkletter Assoc.
600 Fifth Ave, NYC
DISIGNBR (Cinema) - Show Engineers, Tuxedo Park, NY
(Exhibit) - Atkins & Merrill, Inc. 83 Boston Post Road
Sudbury, Massachusetts
AICBITICT Gordon Powers
15 w I 44 St . , NYC
BIGIKBBR(STIUCT) Garfinkel & Marenberg
100 W. 42nd St., NYC
BHGIRBBR(MICB_ILICT) Pavane & Zuckerman
, 470 Park Ave South, NYC
Gil. Thatcher Construction Company
18 E. 41St., NYC
BLIC. CONT.
AC CONT.
PLUIIB. COifT.
STATUS AlfD COMUHTS
Ind.
ARIA
VALU;..I------
PLOT IQ. ft. 12,699
lOAD
IIICII
LL 3-8080
JU 2-2383
ox 7-0072
WI 7-3590
OR 9-0420
2/20/63
-32-
HII YORE WORLD'S FAIR, 1964-60
G. B. IOJU.o'S PAIR SALIS COORDINATION COUNCIL
A o sale Bnli!r
w. P. Hammond
ARIA Ind.
v ~ ~ - - r - ~ ... .-
PID'l' IQ. If. 4A I 9!6
JDAD n ______ ,__
Jldli
IIBIBITOR E. I. DuPont de Nemours, & Co., Inc.
DuPont Bldg., Wilmington, Del &
350 Fifth Ave, NYC
Virgil L. Simpson 302-
PR 4-3636
LO 3-6400
IIBIBIT DuPont Exhibit
DBIIGMBR DuPont Design Staff
ARCBITICT Voorhees Walker Smith Smith &
101 Park Ave, NY 17, NY &
2 Park Ave., NY 17, NY
DGIHBBR( 8TBUCT)
Same as Architect
IM'GINBD(IIBCB _ BLBCT)
GD, CONT. Robert Glenn, Inc.
101 Park Ave, NYC
ILBC. CONT.
AC CONT.
PLUIIB. COBT.
Mr. Mortilito
Haines
Ed Coiro
Steve Thomases
Tom Crimmins
STATUS AlfD COIOIBNTS
LE 2-1600
LE 2-1800
The DuPont Exhibit contemplates a 1 floor circular building with two
air conditioned theatres. Superstructure starts early 1963.
2/20/63
-33-
NB'I YORK WORLD'S PAIR, 1984-85
G. I. WORLD'S FAIR SALIS COORDINATION COUNCIL
A D Sales BngiDeer
C. J. Schwartz
IIRIBITOR Eastman Kodak Company
343 State St., Rochester, NY
also - 1334 York Ave, NYC
BIBIBIT Eastman Kodak Company
DISIGNBR Will Burtin, Inc.
132 E. 58 St, NYC
ARCBITBCT Kahn & Jacobs
2 Park Ave, NYC
INGINIBR(STRUCT) Lev Zetlin
114 E. 32 St., NYC
ARIA Ind.
CONTACTS
' ~ - - - ~ - - ~ - - - - PIDT JQ. ft. 69,497
J.DAD n. _____ _
Pilbd
Lincoln V. Burrows 716-LO 2-
J. Allendorf 6000
Theo. w. Moore, Arch
James E. McGee
VP, Sales & Adv.
C. Raitzky
Jo Mullet
TR 9-1500
PL 5-0220
OR 9-3932
DGINIIR(IIICB_ILBCT) Jaros Baum & Bolles Wm. Herbert
730 Third Ave, NYC
MU 7-7310
Neil Horgan, VP
GIK. CONT.George A. Fuller Company
597 Madison, NY 22, NY
Frank Stass, Project Mgr.
BLBC. CONT. J. Livington & Company
101 Park Ave, NYC
AC CONT.
PLUIIB. C())TT.
Jarcho Bros., Inc.
38-18 33rd St., L.I.C., NY
STATUS AND COIOIBNTS
Foundation about finished. G. c. includes all trades. Pavilion will be
entirely open except for tower and 180 seat movie theatre which will be
glass enclosed. Exhibit will use two sets of moving stairs in the dome
theatre. There will also be two elevators, furnished by Burlington
Elevator, Inc., 246 Fulton, NYC.
W. F. REP. - Frank Ritter c/o J. Walter Thompson
420 Lexington Ave, NYC - Telephone - MU 6-7000, Ext. 2642
and Joseph J. Allendorf, 343 State St. Rochester, N. Y.
2/20/63
,
-34-
NBW YOU WORLD'S FAIR, 1964-65
A D Sales Bnpeer
W. P. Hammond
CONTACTS
BDIBITOR Electric Power & Light Exhibit, Inc.
750 Third Ave, NY 17, NY
UBIBIT Tower of Light Exhibit
W. F. REP. -Garlands. Landrith, Jr., Gen. Mgr.
ARIA Ind.
y
PLOT IQ. ft. 47;204
LOAD 0---a..--
JIIOII
YU 6-4100
YU 6-4100
DBSIGNBR 750 Third Ave, NY 17, NY
ARCBITICT
Robinson-Capsis-Stern Assoc.
547 West Broadway, NYC
(Designers & Producers of Show)
Alfred Stern, Dick Hedman (de
Jack Robinson, Wally Wolfe
(Elec. Cons.)
Synerget ics, Inc.
226 Hillsboro Street, Raleigh, N. c.
ENGIHBBR(STRUCT)
Synergetics, Inc.
226 Hillsboro St., Raleigh, N. C.
BHGINBD(IIICB BLBCT)
Assoc.
GBN. CON'l'.
Jame, Kiag & Son, Inc.
350 Fifth Ave, NYC
BLIC. CONT.
T. F. Jackson
39-22 30th St.
AC CONT. Long Island City 1, New York
PLUMB. CO!JT.
STA'MS AKD COIOIINTS
Present concept contemplates asymetrical structure of staggered triangular
metal prisms rising to a height of 80', crowned with 3 vertical pylons
rising to an additional 60'. Several billion CP exhibit will be the
central feature of the pavilion.
2/20/63
-35-
NBI YOU WORLD'S FAIR, 1964-615
G. 1. WORLD'S :PAIR SALBS COORDINATION COUNCIL
A D Sales Engineer
J. J. Galligan
CONTACTS
BIBIBITOR First National City Bank George s. Moore,
399 Park Ave, NYC President
DRIB IT
Branch Bank
DESIGNER
ARCHITECT
William E. Lescaze
BMGINIBR(STIUCT) Arbak A. Abdalian
BMGINBBR(IIICB ELECT) Meyer Strong & Jones
- 230 Park Ave, , NYC
GIN. CONT.
ILIC. CONT.
AC CONT.
PLUJIB. CONT.
Diesel Const. Co., Inc.
642 Fifth Ave., NYC
STATUS AID COJOIDTS
ARIA International
v ~ - . - . - - - - ~ 8 M ~
PIDT IQ. ff. 11,993
IDAD a _____ _
Pldll
599-1000
EL 5-3660
MU 6-0250
MU 9-4360
One story glass curtain wall construction. Two reflecting pools.
Construction under way. First National City is also including a
Branch Bank extension which will be more utilitarian than the Branch
Bank Exhibit listed above. This will be all built by Modu-Built
Corporation, 405 Lexington Ave, NYC (MU 2-8430). GC includes all
trades. Architect on this extension is Kramer & Kramer, 33 W. 42 St,
NYC. Engineer- Peter W. Bruder, 200 E. 37 St., NYC
2/20/63
-36-
NIW YORK WORLD'S FAIR, 196465
G. B. IORLD' S FAIR SALES COORDINATION COUNCIL
A D Sales IDgtneer
w. P. Hammond
CONTACTS
ARIA Transportation
VALUI ..loo. . ---
PIDT IQ; .-T-; '3os. goo
LOAD D 7.
BXRIBITOR Ford Motor Company D. Carleton Bell
P.o. Box 117, Dearborn, Mich. Chief Engineer
W. F. REP. - M. B. Heath, Mgr, Sls. Prom. Dept.
Dearborn, Michigan
EXHIBIT Ford Motor Company
DESIGNER w. E. D. Enterprises, Inc. (Sub, of Walt Disney Prod.)
800 Sonora Ave, Glendale, California
ARCHITECT Welton Becket & Assoc. Einer Lindholm PL 1-1540
300 Park Ave., NYC and c. B. McReynolds, Mgr.
10,000 Santa Monica Blvd, Los Angeles, Calif.
ENGINEER(STIUCT) Richard Bradshaw
14547 Victory Blvd. Van Nuys, Calif.
INGINBBR(IIBCH _ELECT) J. S. Hamel Eng. , Inc. Bob Langer OR 9-9140
652 First Ave, NYC
GBN. CONT. Thompson Starrett Const. Co., Inc.
(Substructure) 254 West 54th Street, NYC PL 7-9466
BLEC. CONT.
AC CONT.
PLUMB. CONT.
J. Livingston & Company
101 Park Avenue, NYC
Al Manville
STATUS AND COJIDNTS
The principal attraction in this pavilion will be an automobile trip thru
a fantasyland of the past, present & future. The entrance will be a glass
enclosed, rotunda-like structure 235 feet in diameter & 56 feet high,
surrounded by 64 glittering pylons 100 feet tall. Adjoining this wall will
be a flared rectangular show and exhibit building more than 500 feet long
and as high as a seven story building. This will house the major show and
entertainment features created by Walt Disney. At night the rotunda part
of the pavilion will become a waterfall of light.
2/20/63
- 3 ~ / -
G. E. WORLD'S FAIR SALES COORDINATION COUNCIL
A D Sales BnfiDeer
w. P. Hammond
CONTACTS
ARIA International
VALUI ., ,
PIDT IQ. if----
lDAD D - - ~ - - -
JIIdll
BIBIBITOR International Exhibition Corp.
2400 Wilson Blvd, Arlington, Va.
Anthony Golff
BIBIBIT French Exhibition
Maxim's Restaurant & Follies Bergere
DBSIGNER
3 Dimensions
4132 Belmont Ave, Chicago, Ill,
ARCBITBCT Katz-Waitsman-Weber & Straus
305 E. 45th St, NYC
Assoc. Arch.-Charles Reiger, 305 E. 45 St. NYC
BNGIHBBR(ST.RUCT) Bernard J. Shaw & Assoc.
37 Washington St, Morristown, NJ
BNGINBBB(IIICB_BLBCT) Bressman & Morgan
118 East 28 St, NYC
GIN. CONT.
Rand Const. Co.
BLIC. CONT.
AC CONT.
PLUIIB. CONT.
STATUS AND COIIIIDTS
MU 3-0380
Pilings start about March. Superstructure plans being developed. Exhibit
will consist of 3-building complex -a rectangular 82' x 150' six story
bldg; a 100' x 100' triangular bldg, and an eliptical shaped two story
theatre housing the Follies Bergere. Five elevators will be installed.
2/20/63
-38-
NB'I YORJ WORLD'S lAJR, 1984-65
G. E. IOIQ.D' S FAIR SALIS COORDINATION COUNCIL
A D Sales 1Dft9eer
C J. SCHWARTZ
ARIA IND.
VALUI
PLOT .... ft-. 29""""6-
CONTACTS
IDAD D---..lftlll'I--
Mdft
BXIIIBITOR
UHIBIT
DESIGNER
ARCHITECT
GAS INCORPORATED (AMERICAN GAS ASSOCIATION
& GAS APPLIANCE MANUFACTURERS ASSN )
60 E. 42 STREET, N. Y , C, STANLEY B. FINCH
EXECUTIVE SECRETARY
FESTIVAL OF GAS EXHIBITION PAVILION
WALTER DORWIN TEAGUE ASSN.
415 MADISON AVENUE, N.Y.C.
SAME AS DESIGNER
JOSEPH MANGAN
(ARCH. IN CHARGE)
ROBERT BLOOD
CARL CONRAD
BHGINDR(STRUCT) PURDY & HENDERSON ASSOC. INC.
1 MADISON AVENUE, N. Y. C. W. H. HEIDrMANN
BHGINEBR(IIICB_BLBCT) J. s. HAMEL, ENG. INC.
652 FIRST AVENUE, N. Y. C. BOB LANGER
GIN CONT W. J, BARNEY CORP.
101 PARK AVENUE, N.Y. C.
ILBC COMT (DOES NOT INCLUDE HEATING OR AIR COND. )
AC CONT.
CARRIER CORPORATION, CARRIER PARKWAY, SYRACUSE, N. Y.
PLUMB. CONT.
STATUS AND COJOIBNTS
MU 2-8743
MtJ 8-0100
MU 5-4133
OR 9-9140
THIS WILL BE A 2-STORY, GAS AIR _CONDITIONED, FIREPROOF BUILDING: lst FLOOR EXHIBITS
AND OFFICES; 2nd FLOOR PRIVATE BAR, RESTAURANT AND CLUB, ( 200 SEATS) RESTAURANT ASSOC
INC., 515 W. 57 ST., N .Y .C. WILL OPERATE THE RESTAURANT. GLASS WALL PARTITIONS ARE TO
BE PROVIDED FOR STANDBY. THERE WILL BE GLASS ENCLOSED BALCONY; A 110' DIA. RING WILL
ROTATE. STEEL SKELETON WITH PLASTIC EXTERIOR WALL FACE. EXHIBITOR WILL PROVIDE PART
OF THEIR OWN POWER CONSUMED IN THE EXHIBIT BY GAS TURBINE GENERATOR.
THE GAS PAVILION HAS BEEN DESIGNED AS AN OPEN SPACIOUS AIRY STRUCTURE RISING ON 2
SCULPTURESQUE COLUMNS, CONTEMPORARY IN DESIGN, IN A SETTING OF POOLS, LAOOONS AND
FOUNTAINS.
2/20/63
-39-
NEW YORK WORLD'S FAIR, 1964-65
A & D Sales Engineer
AREA Ind.
VALUE
W. P. Hammond
PLOT
LOAD KW 1500-

CONTACTS
EXHIBITOR General Electric Company
570 Lexington Ave, NYC
and
General Electric Company
1 River Rd, Schenectady, NY
J. E. Weldy(Consultant) PL 1-1311
J. G. Rebeta (Operations) PL 1-1311
w. Sullivan (Construction)IL 8-1961
w. F. Reardon(Construction)FR 4-2211
s. A. Graves (Construction)FR 4-2211
EXHIBIT
General Electric Attraction
w. F. REP. World's Fair Sales Coordination KH Christiansen
Council WE Graham
DESIGNER W,E.D. Enterprises, Inc. Dick Irvine
(Walt Disney)
800 Sonora Ave, Glendale, Cal.
LIGHTING CONSULTANT & Langer
652 First Ave, NYC
Bob Langer
Sam Hamel
ARCHITECT Welton Becket, 300 Park Ave, NYC Creighton Jones
also - 10,000 Santa Monica Blvd. Bob Reed
Los Angeles 25, Cal.
LANDSCAPE DESIGN Clarke & Rapuano
830 Third Ave, NYC
ENGINEER(STRUCT) Richard Bradshaw
Dave Carruth
14547 Victory Blvd, Van Nuys, Cal.
ENGINEER(MECH-ELECT) Syska & Hennessy, Inc.
144 E. 39 St., NYC
GEN. CONT. Turner Company
150 E. 42 St., NYC
ELECT. CONT. Fischbach & Moore
545 Madison Ave., NYC
Steve Raciej
Mark Puleo
Bill Marshall
H. c. McNary
AC CONT. Kerby Saunders, Inc. Charles Baugh
307 W, 49 St. NYC
PLUMB. CONT. Kerbey Saunders, Inc, 307 W, 49 St. NYC
STATUS AND COMMENTS
PL 1-1311
PL 1-1311
CHapman 5-
8951
OR 9-9140
PL 1-1540
PL 4-1030
MU 9-2320
ox 7-1000
MU 8-8900
Steel work complete. Otis has contract for Travelolators on moving ramps;
Chelsea Elevator Company, 549 W. 52 St,, NYC has the elevators.
2/20/63
-40-
NBW YOU WORLD'S FAIR, 1964-65
G. E. WORLD'S PAIR SALIS COORDINATION COUNCIL
A D Sales Bnstneer
W. P. Hammond
ARIA Transportation
V ~ ~ ~ w r ~ ~ ~ -
PIDT IQ,, tt: 3o5,600
CONTACTS
IDAD n __ _.._. __
JIIIOBI
BIBIBITOR
BIBIBIT
W. F. REP,
DISIGNIR
General Motors Corp.
3044 w. Grand Ave., Detroit 2, Mich.
Owner's Agent -Argonaut Realty Div. of G.M.
485 West Milwaukee St., Detroit, Mich.
General Motors Global Futurama
N, A. (Jack) Didion, Mgr. Styling Dept.
24680 Mound Road, Warren, Michigan
G, M. Styling Dept.
ARCBITICT Albert Kahn Assoc.!,. Inc.
345 New Center Bldg.
Sandy Mackintosh, Arch,
Vince Aderente, Elec. Eng.
(
De!Foit, Michigan
INGINIIR STRUCTJ
I .
Same as Architect
BlfGINBD(IICB ILICT)
. -
GIN, CONT .
I I
ILIC. CONT.
AC I CONT.
Turner Construction Co.
150 E. 42 Street
Fischbach & Moore, Inc.
August Arace & Sons, Inc,
Gibson M. Allen, VP
J. J, Heller, Eng,
642 Third Ave., Elizabeth, N. J,
PLUIIB, CONT.
ST,!TUS AHD COIIIIIMTS
ox 7-1000
MU 8-8900
Slattery Contracting Co., Inc., 46-36 54th Road, Maspeth, N.Y. is now
doing the excavation work, G. M. has completed a large field office
building to facilitate work on the project. The G. M. exhibit covers a
main building 675' x 200' with a 250' diameter domed structure at the
end opposite the 10 story canopy entrance, The building covers 3 acres
of the 7 acre plot,
We have closed the order for two large unit subs, the first electrical
equipment purchased for the project. Otis Elevator Company, 260 11th Ave,
NYC, has the order for the elevators and escalators.
2/20/63
-41-
NBI YORK W O ~ ' S FAIR, 1964-86
A D Sale BDgtneer
T. J. Sciurba
CONTACTS
u.... Trans.
AIWIA--------
VALUI . I j
PlDl' IQ. rt. ss. ooo
IDAD II, __ ...,. __ _
JlkJRI
IIBIBITORGreyhound At the World's Fair, Inc
1234 Ave. of Americas, NYC
A. N. Brion LT l-o440
IIBIBIT Greyhound At the World's Fair
DBSIGHBR Kahn & Jacobs
2 Park Ave, NYC
ARCHITECT Kahn & Jacobs
2 Park Ave, NYC
IKGINBBR( S'l'IUCT)
. I .
Purdy & Henderson Assoc., Inc.
1 Madison Ave., NYC
BHGINBBR(IIBCB _ BLBCT)
Syska & Hennessy
GBH. CONT.
ILIC. CONT.
AC CONT.
PLUMB, CONT.
William L. Crow Construction Co.
101 Park Ave, NYC
STATUS ABD COIIDNTS
OR 9-3932
OR'9-3932
MU 5-4133
MU 9-2320
OR 9-1515
Exhibit will show facets of all operations, including post house,
restaurants, ticket offices, travel bureaus and van lines. It will
house 400 vehicles for transportation within the Fair grounds.
2/20/63
-42-
NBW YORK WORLD'S PAIR, 1964-66
A & D Sales BDSiDr
T. J. SCIURBA
CONTACTS
ARIA LAKES
v ~ - ~ - - . - ~ ~ ~
PI.OT SQ. tt. n4, ooo
lOAD n _____ _
PildRI
BXIIIBITOR HAWAII WORLD Is FAIR COMMI'ITEE
P. 0. BOX 195, HONOLULU, KAWAI!
JAMES K. KEALOHA
(EXECilliVE OFFICER)
BIBIBIT
HAWAIIAN EXHIBITION PAVILION & AMPHITHEATRE
W. F. REP. -- IVEL CONSTRUCTION CORP. 5 3rd & FIRST A VENUE, BKLYN. , N. Y
DISIGNBR
WILLIAM KATABOLOS c/o PRATI' INSTITUTE
215 RYERSON STREET, BROOKLYN, N. Y
ARCHITECT REINO AARNIO
255 MADISON AVENUE, N. Y. C.
BNGINUR( STRUCT) LEV ZETLIN
114 E. 32 STREET, N.Y. C.
BHGINUR(IIICR_BLBCT) JOSEPH R. LORING & ASSOC.
'Z70 MADISON AVENUE, N. Y. C.
GIN. CONT.
IVEL CONSTRUCTION CORP.
53rd & FIRST AVENUE, BROOKLYN, N. Y.
BLIC. CONT.
AC CONT.
PWIIB. CONT.
STATUS A1fD COIOIBMTS
TO MAINTAIN HAWAIIAN ATMOSPHERE, HAWAII WILL HAVE PAVILION ON SHORE OF MEADOW LAKE
NEXT TO THE AMPHITHEATRE, INSTEAD OF BEING IN THE ACTUAL FEDERAL & STATES AREA. PLANS
CALL FOR AN ALOl A BUilDING WITH DISPLAYS DEPICTING VARIOUS PHASES OF HAWAIIAN HISTORY
& CULTURE. THE EIGHT HAWAIIAN ISLANDS WILL BE ON VIEW IN THEIR PROPER POSITIONS IN A
MINIATURE OCEAN, WHILE RAINBOWS PLAY ABOVE A 40 FT. WATERFALL. PAVILION WILL ALSO
INCLUDE A "FIVE VOLCANOES" RESTAURANT REACHING PARTLY OUT OVER THE LAKE.
2/20/63
-43-
NEW YORK WORLD'S FAIR, 198465
G. B. WORLD'S FAIR SALES COORDINATION COUNCIL
A D Sales IDgtneer
J. J. Galligan
ARIA Ind.
BIIIIBITOR
W. F. REP
BDIBIT
DESIGNER
v AWI .
PLOT 'SQ. IT. 74, 166
CONTACTS
LOAD 0.--.. ... .--
JII(fft
House of Good Taste, Inc. Stuart Peabody
17 E. 63 St., NY, NY President
TE 8-2329
Lady Malcolm Douglas
17 E. 63 St., NY, NY John Tunnicliff
TE 8-2329
House of Good Taste
ARCHITECT (Traditional Style) Royal Barry Wills & Assoc.
82 Charles St., Boston, Mass.
(Modern Style) Edward D. Stone, 17 E. 67 St. NYC
ARCBITICT
(Landscape)
BNGINBIR(STRUCT)
BNGINIBR(IIBCB _ BLBCT)
GIN. CONT.
BLIC. CONT.
AC CONT.
PLUIIB. CONT.
Clarke & Rapuano, 830 Third Ave, NYC
STATUS AHD COIIDNTS
Project will involve construction of three model houses complete with
gardens - each different in price, style and atmosphere and all suitable
for construction in any part of the country. (Price range $25,000 to
$40,000). Include latest equipment and furnishings including air
conditioning. Includes two-car garage. Work is scheduled to start
June, 1963.
2/20/63
-44-
NBW YOBK WORLD'S PAIR, 1964-85
G. B. WORLD'S FAIR SALIS COORDINATION COUNCIL
A D Sales BDii!r
C. J. SCHWARI'Z
CONTACTS
ABBA IND.
v ~ - . - . - - ~ ~ ~
PJDT liQ. if. 54 I 03B
lDAD D. _____ _
llbd
BXBIBITOR INTERNATIONAL BUSINESS MACHINES CORP. W. GUTI'IESON, JR.
PL 3-1900
590 MADISON !WE., NYC
BIBIBIT
IBM EXHIBIT
DISIGNIR
CHARLES EAMES, SANTA MONICA, CALIFORNIA
ARCJIITBCT EERO SAARINEN & ASSOC., 20 DAVIS STREEI', HAMDEN, CONN. (ELLIOT!' NOYES, NEW
CANAAN, CONN. DOES ARCHITECT WORK FOR IBM ON A YEARLY RETAINER BASIS, ON THEIR
PLANTS, ~ C . THEY WILL Am COQEERATIVELY WITH SAARINEN AND ASSOC.)
INGIHBBR(S'J8TR;,T) PAUL WEIDLINGER, 4oO MADISON AVE., NYC PL 3-1874
BNGIHBIR(IIBCB ..;.BLBCT)
COSENTINI ASSOC., 10 COLUMBUS CIRCLE, NYC
JU 2-6900
GIN. CONT. (SUPERSTRUCTURE) GILBANE BUILDING CORP., 90 CALVERLY ST.
PROVIDENCE, R. I.
ILIC CONT HATZEL & BUEHLER, INC.
420 LEXINGTON AVENUE, N.Y.C.
AC CONT RIGGS DISTLER CO., INC
516 FIFTH AVENUE, N.Y .C.
PLUMB. CONT.
TAGGART CORPORATION
630 THIRD AVENUE, N. Y. C.
STATUS AKD COIOIBNTS
EXHIBIT WILL BE AN IRRIDULARLY SHAPED REINFORCED CONCRETE STRUCTURE 80' HIGH - NO
WINDOWS. WILL USE HYDRAULIC PASSENGER ELEVATORS. HEATING AND AIR CONDITIONING BY
GAS. STARr APRIL, 1963.
W. F. REP, -- W. GUTTIESON, JR. 590 MADISON AVENUE, N.Y. 22, N.Y. - PL 3-1900
2/20/63
-45-
NBI YOBI WORLD'S PAIR, 196465
G. B. WORLD'S PAIR SALBS COORDINATION COUNCIL
ABBA IND. A D Sales BDgiDeer
T. J. SCIURBA
VALUI
PLOT . IQ.-.
1D.AD "----.--
BIBIBITOR
UBIBIT
DBSIGNBR
INTERNATIONAL FAIR CONSULTANTS, INC.
HALL OF EDUCATION
INTERNATIONAL FAIR CONSULTANTS, INC.
10 COLUMBUS CIRCLE, N. Y. C.
ARCBITBCT FREDERICK P. WIEDERSUM ASSOC.
10 COLUMBUS CIRCLE, N. Y. C.
INGINBBR(STRUCT) SAME AS ARCHITECT
INGINBBR(IIBCB_BLBCT) BERNARD G. GREENE
100 W. 42 N. Y. C.
CONTACT
DR. c. M. FONCK, PRES.
DR. R. M. MAC IVER
GUY G, ROTHENSTEIN
GBN CONT CAULDWELL-WINGATE CO., INC. WALTER A. WILSON
120 E. 41 STREET, N.Y. C. &
ILIC, CONT. VERMILYA-BROWN CO., INC. 100 E. 42 ST. N.Y. {JOIN'"r VENTURE)
SUPRONICS CORPORATION
224 WASHINGTON ST., PERTH AMBOY, N. J.
AC CONT.
PLUIIB. COHT KITCHEN EQUIPMENT - STRAUS DUPARQUET INC.
33 17 STREET, N. Y. C.
STATUS AHD COIDIBNTS
PIIORI
JU 2-1540
JU 2-154o
MU 5-7500
ox 7-2500
ONE STORY AND MEZZANINE PAVILION WILL FEATURE FIJ!OCIBLE CLASSROOMS WITH REI'RACTABLE
PARTJf!ONS AND MOVABLE FURNITURE TO PERMIT SPACE CHANGES AS THERE WILL BE
A COMMUNICATIONS AUDITORIUM, A MULTI-PURPOSE CORE AREA FOR TELECASTING LIVE PROGRAMS,
FilM AND VIDOTAPE RECORDINGS WHICH CAN BE TRANSMITI'ED TO THE VARIOUS CLASSROOMS. A
"SCHOOL OF TOMORROW'! WILL DEAL WITH THE SPACE AGE PROBLEMS, AND THE LIBRARY OF TOMORROW
WILL BE AN ELECTRONIC ARSENAL OF INFORMATION, CAPABLE OF REI'RIEVING AND STORING DATA
FROM THE WORLD'S GREAT LIBRARIES AND ARCHIVES WITH INSTANTANEOUS TRANSMISSION YIA CLOSED
CIRCUIT TELEVISION TO ANY SCHOOL OR LIBRARY IN THE COUNTRY. THIS PROJECT IS STILL IN
THE PLANNING STAGE.
2/20/63
..
-46-
NIW YOU WORLD'S FAIR, 1984-65
G. B. WOilLD' 8 FAIR SALIS COORDINATION COUNCIL
A D Sale IDILDr
T. J. SCIURBA
CONTACTS
ARIA IND
' ~ .. - - - - ~ ~ ~
PlDT IQ. if . ...,.3,.3,_, o..,oo.__
IDAD n _____ _
Jlidll
BDIBITOR s. c. JOHNSON & SONS, INC.
FLOYD SPRINGER area code
1525 HOWE STREEI'
1
RACINE, WISC.
DRIB IT
OPEN EXHIBITION PAVILION & T ~ T R E
DBSIGNBR LIPPINCOTT & MARGULIES
430 PARK AVENUE, N. Y. C.
ARCBITBCT LIPPINCOTT & MARGULIES
430 PARK AVENUE, N. Y. C.
IHGINUR( S'l'RUCT) SEVERUD-ELSTAD-KRUIDER ASSOC
415 LEXINGTON AVENUE, N, Y. C.
IHGINBBR(IIICB BLBCT) SYSKA & HENNESSY
- 144 E. 39 STREET, N.Y. C.
DIR. PUB. RELATIONS
SOUND CINEMA - REEVES SOUND STUDIOS
GIH CONT TURNER CONSTRUCTION CO. (INCLUDES ALL TRADES)
150 E. 42 STREET, N. Y. C.
BLBC. CONT.
AC CONT.
PLUMB. CONT.
STATUS AND COIOIINTS
414 -632-1611
MU 8-8370
MU 8-8370
YU 6-3700
MU 9-2320
ox 7-1000
THIS WILL FEATURE A GOLD-ANNODIZED ALUMINUM-SHEATHED 500 SEAT THEATRE, SUPPORTED 25 FEEl'
ABOVE SUNKEN REFLECTING POOL ON SIX VAULTING TREE-LIKE STEEL COLUMNS, 80 FEEl' HIGH,
TOPPED BY MEI'AL "PETALS" FORMING A PARTIAL CANOPY.
THE BUILDING IS DESIGNED FOR DISASSEMBLY AFI'ER THE FAIR CLOSES - AND RE-ASSEMBLY AT A
FUTURE LOCATION.
2/20/63
-47-
nw '{01\J IOJUIJ'S FAIR, 1964-61
G. B, WOIU)' 8 'Aw:S COORDINATION COUNCIL
ARIA IND.
VAWI . 41
A D Salea BDf+Bf,E
T J. SCIURBA
PLOT IQ : ff. 49, 3B5
wAD a
CONTACT$
t
.......... , .......... ..,._ .. __
BXIIIBITOR LIEBMANN BREWERIES, INC.
36 FORREST AVENUE
BROOKLYN, NEW YORK
BIBIBIT
DBSIGNBR
ABCIIITICT KAHN & JACOBS
. 2 PARK AVENUE, N. Y. C.
BMGDIIIR(STRUCT) SEVERUD ELSTAD & KRUEDER
. 415 LEXINGTON N. Y, C.
BHGINIIB(DCB_BLBCT) W. A. DI GIACOMO ASSOC.
733 THIRD AVENUE, N. Y, C.
GD COH'I. TURNER CONSTRUCTION CO.
150 E. 42 STREET, N. Y. C.
BLIC. CONT.
AC CONT.
PUIIIB. CONT.
C, P. FITZPATRICK
SHERWOOD DUFFY
STA'lVS AND COIOIINTS
EV 6-66oo
OR 9-3932
ox 7-1000
RECONSTRUCTION OF NEW YORK AT TURN OF CENTURY - CONCEPT IN FINAL STAGES - STARTING
CONSTRUCTION THIS MONTH. I-
2/20/63
..
-48-
NBW YORIC WORLD'S FAIR, 198486
A D Sales BngiDeer
J. J. GALLIGAN
UIIIBITOR
MARYLAND
CONTACTS
c/o MARYLAND'S WORLD'S FAIR PLANNING COMMITTEE
ARIA FED. & STATES
V ~ . ~ - - . - ~ ~ -
PLOT aQ. If. 36,ooo
wAD n ________ _
PiOJI
1123 EU'l'AW STREET BALTIMORE, MD. KENNEI'H CARTER, EXECUTIVE DIRECTOR
BIBIBIT
DESIGNIR
CARREIRO INDUSTRIAL DESIGNERS
1426 SPRUCE STREET, PHILADELPHIA, PA.
ARCHITECT TATAR & KELLY & VAN FOSSEN SCHWAB
520 LIGHT STREEI', BALTIMORE, MARYLAND
ENGINEER( STRUCT) JOSEPH F, KNOERLE & ASSOC.
210 N. CALVERT STREEI', BALTIMORE, MARYLAND
IHGINBBR(IIBCH_BLBCT) ERNEST F. SIEGEL & ASSOC.
4708 GARRISON BLVD.
GBN. CONT.
BALTIM>RE, MARYLAND
BLIC. CONT.
AC CONT.
PLUIIB. CONT.
STATUS AND COIOIIMTS
THIS WILL BE A TWO STORY EXHIBIT. THE fiRST FLOOR WILL CONTAIN EXHIBIT AREAS AND A
THEATRE DESIGNED TO ACCOMMODATE 1.30 PEOPLE WHERE A PRESENTATION OF THE BATTLE OF FORI'
MC HENRY AND THE WRITING OF THE "STAR SPANGLED BANNER" WILL BE PRESENTED AT INTERVALS.
THE SECOND FLOOR WILL HOUSE A RESTAURANT FEATURING MARYLAND DISHES. WORK EXPECTED TO
START APFIL, 1963
W. F. REP. - ARTHUR C. FINK, 551 FIPTII AVENUE, NEW YORK 17, NEW YORK
2/20/63
..
-49-
G. B. WORLD'S JIAIB SALIS COOIDJHATIOH COUNCIL
A D Salea er
H. F. Steen
BIRIBITOR
BIBIBIT
DISIGHBR
The Church of Jesus Christ of
Latter Day Saints (Mormons)
The Mormon Pavilion
CONTACTS
ARIA Industrial
VALUI
PJ.DT IQ- ... ,., .... -so .... , o1 ... 4 ~
IDAD II
--.Al'n--
ARCHITECT - Harold Burton, 47 E South Temple, Salt Lake City, Utah
Hamby Associates
Avenue
New York
ARCBIT.ICT Fordyce &
(Associate) 717 Fifth
New York,
BHGIKIBR(STRUCT)
Strobel & Rongved
70 W. 40 St. NYC
DGINBBR(IICB_BLICT)
GD. CONT.
BLIC. CONT.
AC CONT.
PWIIB. CONT.
George A. Fuller Company
597 Madison Avenue, NYC
Mr. William Hamby
STATUS Aim CXW'MIJtfTS
PL 2-6760
The Mormon Pavilion will highlight a stucco-and-wood replica of the facade
of the great Mormon Temple in Salt Lake City, surrounded by an 18,000 ft.
exhibit building, containing a diorama and two small movie theatres, All
will be set in lavish pools-and fountain landscaping.
Construction is scheduled to begin about March 1.
w. F. REPRESENTATIVE: Dr. Kenneth Beesley, Teachers College, Columbia Univ.
525 w. 120th St., New York, N. Y. Phone- UN 56000
Ext. 121
2/20/63
..
-50-
NBW YORK WORLD'S FAIR, 1964-80
G. E. WORLD'S PAIR SALIS COORDINATION COUNCIL
A D Sales lngiDeer
J. J. GALLIGAN

VAUJI
CONTACTS
PLOT IIi. rf. fS ,892
IDAD D. _____ _
PRon
BIBIBITOR
NATIONAL CASH REGISTER COMPANY
MAIN & K DAYTON 9, OHIO
J. K. OWEN
DIR. PUB. REL.
BIBIBIT
NATIONAL CASH REGISTER PAVILION
DESIGNER
MAURICE TRAUET, ART DIRECTOR
NATIONAL CASH REGISTER CO., MAIN AND K STREETS,
DISPLAYS CONSULTANT - GARDNER DISPLAYS, 477 MELWOOD AVE.,
ARCHITECT DEEI'ER & RITCHEY
4 GATEWAY CENTER, PITTSBURGH, PA.
ENGINIIR(STRUCT) DEEI'ER & RITCHEY
4 GATEWAY CENTER, PITI'SBURGH, PA.
BNGINBBR(MICH _ELECT)
FRED S. DUBIN, ASSOC.
635 FARMINGTON AVE., HARTFORD, CONN,
GIN. CON'I. .
GEORGE A, FULLER CO.
BLBC. CONT.
597 MADISON AVE,, N.Y.C.
AC CONT.
PLUMB. CONT.
DAYTON, OHIO
PITTSBURGH, PA.
EL 5-2700
GC INCLUDES ALL SUBS EXHIBIT WI IJ.. BE AN UMJSUAL 3 STORY STRUCTURE HAVING ALUMINUM
SPACE TRUSSES, CANTILEVERED ON 3 STEEL-FRAMED PYLONS PROVIDING INTERIOR COLUMN-FREE
SPANS OVER 90 FEET. EXTREME DIMENSIONS ARE 138 x 97 FT. THE FEATURE OF THIS EXHIBIT
WILL BE AUTOMATION RATHER THAN THE CASH REniSTER THAT WAS THE BIG NUMBER IN 1939, THE
CASH REGIS'I'ER NOW ONLY ACCOUNTS FOR 1/3 OF NATIONAL CASH REniSTER' S BUSINESS.
2/20/63
.
.
-51-
Nil YORK WORLD'S FAIR, 198485
A D Sales BDgtneer
T. J. Sciurba
ARIA Fed. & State
VALUI . I I
PLOT II. ft. 192.000
CONTACTS
IDAD a. _____ _
JIIC5I'I
BIBIBITOR New England World's Fair Committee
Statler Bldg., Boston, .Mass.
/
IIBIBIT New England States Pavilion
Melvin D. Peach
Secretary
w. F. REP, Exhibition Services International J, Grisswold
15 W. 44 St, NYC
DISIGNIR
AR9BITBCT Campbell & Aldrich Assoc.
37 Newberry St., Boston, Mass
ENGINEBR(STRUCT) William J. Le Messurier
711 Boylston St., Boston, Mass
BNGINIIB(IIBCB_ILBCT) Fred Dubin Assoc.
29 Temple Pl.ace
GIN., CONT.
Boston, Mass.
BLBC. CONT.
AC CONT.
PLUIIB, CONT.
STATUS AND COIIIIINTS
ox 7-5840
Pavilion will be composed of 37 hexagonal units of 600 square feet each.
Exhibit will be sponsored by the six New England States with expenses
shared as follows: Massachusetts - 42%; Connecticut - 17%; New Hampshire
-12%; Vermont - 7%; Rhode Island - 5%; Maine - 17%.
2/20/63
.
.
-52-
NEW YOIUt WORLD'S FAIR, 1964-85
A & D Sales IDgiDeer
c. J. Schwartz
CONTACTS
EXHIBITOR State of New Jersey Tercentenary Comm.
State House, w. State Street
ARIA Fed. & State
VALUI . ; I
P ~ IQ. ff. 2 acres
IDAD D Pitbft
Trenton, New Jersey Alfred Busselle
EXHIBIT New Jersey Exhibition Pavilion
w. F. REP. Shirley w. Morgan
State House, Trenton, N. J.
DESIGNER
Robinson-Capsis-Stern Assoc. Inc.
547 w. Broadway, New York
Interior Designer - Peter Quay Yang, 135 E. 44 St, NYC
ARCHITECT Philip Sheridan Collins
82 Nassau St., Princeton, N. J.
BKGINEBR(STRUCT) Norman L. Sollenberger
39 Titus Ave., Lawrenceville, N. J.
BMGINBBR(KBCR ILBCT)Bliss & Hanle Tectonic Association
- u. s. Highway #206, Somerville, N. J.
GD'. CONT. Harold A. Brandt
2110 Northern Blvd
Manhasset, New York
BUC. CONT.
Batzel & Buehler, 420 Lexington Ave, NYC
AC CONT.
PLUMB. CONT.
!TATUS AND COIOIINTS
OR 9-0440
MA 7-7774
The Exhibit will tie in with New Jersey's Tercentenary celebration. It
will consist of 22 open air pavilions (21 exhibit and 1 entertainment).
It will contain 4 gardens with reflecting pools and fountains. Bids
have been taken on GC ana subs. Harold A. Brandt has been awarded GC.
However, subs unit won't be awarded ~ : f o r a couple of weeks. Hatzel &
Buehler, 420 Lexington Ave, NYC is low on the electrical and Charles
Simkin & Sons, Inc. is low on air conditioning. No awards yet.
2/20/63
.
.
C:."
- ~ o J -
BBW YORK IOBLD'S FAIR, 1984-65
A D Salu IDI1!eer
W. P. HammouJ
COHTACTS
ARIA Federal & States
V ~ - . - . . - - - - - - -
PlDT IQ. ft. __ _
IDAD n - - - . - - ~ -
JIIdll
BIBIBITOR New Mexico Development Commission Richard Bittman
State Capitol, Box 706
Santa Fe, New Mexico
IXBIBIT ilew J,\exico Exhibit ion Paviliou
DBSIGHIR The Dis players, Inc.
ARCBITICT Pisani & Carlos
501 Fifth Ave, NYC
BNGINIIR( S'l'BUCT)
BNGIHIBR(IIBCB _ BLBCT)
GBN. CON'I.
BLBC. CONT.
AC CONT.
PLUIIB. CONT.
t'l'ol:i.lllinaty pln1:s under way.
pr, 7-G::iuo
2/20/63
..
-54-
Nil YORK WORLD'S FAIR, 198485
G. B. WORLD'S :FAIR SALIS COOBDIHATION COUNCIL
A D Sales IDI!:i!ee;r
c. J. Schwartz
ARB.& Federal & State
VALUE I l
PLOT IQ. ff. ___ _
WAD n ___ _. __
CONTACTS
BXHIBITOR New York City Hon. Newbold Morris
DRIB IT
DESIGNER
Dept. of Parks, Arsenal Bldg.
5th Ave & 64th St, NYC
New City Exhibit Bldg,
"Helicopter Ride Around New York City"
World's Fair Ice Review Dick Button & Paul Reigay
Lester Assoc. Inc, 37 W. 57 St, NYC
Claremont Ave
Thornwood, New York
ARCHITECT Daniel Chait
107 E, 31 St, NYC
DGilfPR(STRUCT) Martin Lovett
I '
101 Park Ave, NYC
IMGIMIBR(KBCH_BLBOT)sressman & Morgan
118 E, 28 St, NYC
GD. CONT.
ILIC. CONT.
AC CONT.
PLUIIB. CONT.
STATUS AND C()!lll!r!'S
Plldll
The New York City Exhibit which remained from the 1939 Fair, will
be split into two parts. In one half, the City will construct a 3 dimen-
sional scale model of New York City (every building in the 5 boroughs!).
Above this scale be built an overhead trolley system permitting
visitors to take a "helicopter ride" over the City.
The other half of the building will be leased to the World's Fair Ice
Review (Dick Button and Paul Reigay).
(The "Helicopter Ride", and the Ice Review may or may not be bid separately
2/20/63
.
-55-
lUI YOU IOBLD'B I'AIB, 1184-81
G. 1, IORID'8 I'AIR BALli COOIDIIATIOR COUICIL
A D lalu IDpaeer
T. J. Sciurba
COITACT8
MIA State & Fed,
~ ~ - - - - ~ ~ ~
PlD'I' IQ. ''. 132 I gog
ID.m n._ ..... ___ _

DBIBI'l'OI New York State
Albany, New York
Lt. Gov. Malcolm Wilson
W, F. REP.
DRIB IT
William Drohan, Project Director
New York State
ABCBITICT Carl Larson, State Office Bldg. Albany, NY
Philip Johnson & Assoc.
375 Park Ave, NYC
DGIIDR(n-.UCT)
. Lev Zetlin, 144 E. 32 St., NYC
DGIIIIB(DCB ILIC'I')
Sysika & Hennessy
144 E. 39 Street, NY 16, NY
GD, CORT, .
Thompson Starrett Construction Co., Inc.
254 w. 54 Street, NYC
a.JC, COlfT.
John Doris
60 E, 42 St , NYC
AC COlT,
PLUIB. COlT.
STATUS AlfD CCIIIIDT8
JU 2-1310
PL 1-7440
MU 9-2320
PL 7-9466
MU 2-4560
Conceived as a "County Fair of the Future", the New York State Exhibit
will consist of three principal structures - a 700 seat theatre, a
"Tent of Tomorrow", and three observation towers, the tallest of which
is the highest point in the Fair, providing a sweeping view of the
metropolitan area. The Tent of Tomorrow will be an elliptical shaped
350 x 250 foot structure whose outer support will be sixteen 100 ft.
tall white concrete columns, with the-world's largest suspension roof,
made of rainbow-hued, translucent plastic.
2/20/63
,
-56-
G. B. WORLD'S PAIR SALES COORDINATION COUNCIL
A D Sales Bngtneer
C. J. SCHWARTZ
BXBIBITOR PAVILION OF AMERICAN INTERIORS, INC.
301 E. 47 STREEI', NEW YORK CITY
CONTACTS
T, HART ANDERSON, PRES. & S. ROBERT ELTON, DIR.
EXHIBIT
FAVILION OF AMERICAN INTERIORS, INC.
W, F. REP. - S. ROBERT ELTON, 301 E. 47 STREEI', N. Y. C.
DESIGNER
ARIA IND.
' ~ - - - - - - - - ~ - - -
PLOT aQ. ft. 38,no
ID.AD n_, -------
PIIOH
PL 2-6190
PL 2-6190
ARCHITECT T, HARRY YARDLEY, 1758 NEWFIELD AVE., STAMFORD, CONN.
(ASSOC. ARCHITECT) JOHN V ASSOS, 17 58 NEWFIELD AVE., STAMFORD, CONN.
ENGINEER( STRUCT) WERNER JENSEN & KORST
'
641 SUMMER STREET, STAMFORD, CONN.
BNGINEER(IIBCH _ELECT)
GIN, CON'l.(SUBSTRUCTURE) INGRAM & GREENE, INC.
10-43 47th AVE., L. I. C., NEW YORK
EX 2-3134
ELBC. CONT.
AC CONT.
PLUMB. CONT.
PLANS ARE PROGRESSING ON BASIS OF 4 STORY BUILDING WITH 70,000 SQ. FT. TOTAL FLOOR SPACE.
AMONG THE 125 FIRMS THAT HAVE SIGNED uP AS LEASEES ARE THE FOLLOWING: AMERICAN VICOSE
CORP., 1617 PENNA. BLVD. PHI LA., PA. CHI!DCRAFT DIV. OF SMITH CABINET MFG. CO., E.
MARKET ST., SALEM, IND.; DREXEL FURNITURE CO., (DREXEL ENTERPRISES) DREXEL, S. C.;
FIELDCREST MILLS INC., SPRAY, N.C.; FOX MFG. CO., P. 0. BOX 753 ROME, GA.; HEYWOOD -
WAKEFIELD CO., 206 CEN'I'R.AL ST., GARDNER, MASS ; INTERNATIONAL SILVER CO,, 500 SO. BROAD
ST., MERIDEN, CONN.; JOHNSON-CARPER FURNITURE CO., INC. HOLLINS RD., ROANOKE, VA.;
KROEHLER MFG. CO., 222 E. 5th AVE., MAPERVILLE, ILL.; LULLABYE FURNITURE CORP., STEVENS
POINT, WISC.; C. H. MASLAND & SONS, SPRINGS RD., CARLISLE, PA.; SIMMINS CO., 300 PARK
AVE., N.Y.C.; SYRACUSE ORNAMENTAL CO., INC., 581 SO. CLINTON ST., SYRACUSE, NY; GENERAL
CONTRACTOR BIDS ON SUPERSTURCTURE, AND ON ELECTRICAL WILL BE CALLED FOR EARLY IN FEBRUARY
1963.
2/20/63
-57-
- YOU fORLD'S lAIR, 1884-61
G. I. IORLD' I I' AlB SALIS COOIDI.ATIOlf COUKCIL
.A D Balu IDd!eer
H. F. Steen
COlft'ACTS
ARIA Trans
VALVI ......... ,_---
PIDl' ~ . ft. ___ _
IDAD II._ .... __ _

~ 1 8 1 ! 0 1 Port of New York Authority s. Sloan Colt AL 5-1000
111 Eighth Ave, NY 11, NY
W. F. REP-Fran Miller
Port of New York Authority 111 Eighth Ave, NYC
DRIB IT
Port of New York-New Jersey Exhibit
DIIIGMII Robinson-Capsis-Stern Assoc.
547 W. Broadway, NYC
RESTAURANT DESIGNER - Chandler Cudlipp Assoc. Inc.
141 E. 55 St , NYC
DGilfDI(S'l'IUCT)
John M. Kyle, Port of NY Authority
111 Eighth Ave, NYC
DGIIDB(IICB ILICT)
-
Gl1f, COIIT,
W. J. Barney Corporation
101 Park Ave, NY 17, NY
~ . COlfT,
Eastern States Electrical
Construction Company, Inc. c. Meyer
~ COift'.
Riggs Distler & Co. Inc.
516 Fifth Ave, NYC
PLUIIB. COIIT.
STATUI AlfD COMIIDT8
AL 5-1000
OR 7-0440
PL 1-1660
LE 2-7515
Exhibit will be a fireproof structure 200' x 150' x 120 ' high. Three
floors will house an 1100 seat restaurant and cocktail lounge and obser-
vation deck. The restaurant will be operated by the Knott Hotel Corp.,
230 Park Ave, NYC. Port Authority will have a Harbor exhibit on 28,000
sq. ft. ground floor. There will be a heliport on top to provide shuttle
air bus service between Manhattan, the Port Authority airports and the
Fair. A 360 "wrap-around" motion picture presebting a dramatic story of
the "World's Greatest Port" will be the central feature of the exhibit.
Strauss Du Parquet, Inc., 33 W. 17th Street will furnish the food service
equipment. Westinghouse has contract for the five elevators.
2/20/63'
.
'
-58-
NBI YORK WORLD'S PAIR, 1964--86
G. B. WORLD'S FAIR SALIS COORDINATION' COUlfCJL
A Is D Sales IDstneer
H. F. Steen
CONTACTS
AlBA Ind.

IQ. ft. 75.800
IDAD D _____ _
JIOii
IIRIBITOR Protestant Council of the City Prof, J. Marshal Miller
of NY 475 Riverside Drive, NYC RI 9-1214
DRIB IT
DISIGNIR
ARCHITECT
Protestant Center
Henry W. Stone and Kempa & Schwartz
155 F. 44 Street, NYC
ENGINEER(STRUC1?
Harwood & Gould
BHGINBBR(IIBCB BLBCT)
-.Joseph R. Loring & Assoc.
GIN. CONT.
Lie. CONT.
AC CONT.
PWIIB. CONT ..
F. W. Howell Company (Includes all trades)
101 Park Ave., NYC
STATUS A1fD COIOIINTS
WI 7-5313
This exhibition Pavilion will include exhibits by various Protestant groups,.: The
building, generally of the one story construction, will contain a 372 seat theatre
and a small chapel seating 50, arranged for quiet meditation, It will also have
a children's center.
Exhibit space wihin the building is being leased at $75 I sq. ft. for the two years
of the fair.
2/20/63
..
-59-
o.
Idl YOU lOUD'S :rAIB, 1184-81
lALII COOIDIRATIOR COUHCIL

VAWI._.._,..... __ _
PIDl' IQ, Jt, ___ _
IDD 11._...,.._,. __

A D lalu 'Pdptel'
H. F. Steen
IIBIBITOR Radio Corporation of America
66 Broad Street, NYC
J.M. Toney(Mgr. exhibit)C05-5900
E.G. Haas(in chg. on const)
IIBIBIT
RCA Exhibit
Dalona
John Vassos
1758 Newfield Ave, Stamford, Conn.
ARCBITICT
Malcolm B. Wells
510 Park Blvd., Merchantville, N. J.
Wilcox & Erickson
11 E. 44 St., NYC
Robert Sigel
822 Montgomery Ave, Phila. Pa.
IIGIDII(IIIOII ILia?
-
QD, CCif'l', James King & Son, Inc.
350 Fifth Ave, NYC
LO 4-3800
ll.ac. COBT.
AC COlT.
PLUIB, COIIT.
GC includes all trades. Architect at work on plans, TV color studio
will feed closed circuit TV all over Fair on daily basis.
2/20/63
-60-
NEW YOU WORLD'S FAIR, 1984-65
G. B. WORlD'S FAIR SALES COORDINATION COUNCIL
A D Sales lng!Deer
W. P. Hammond
IDIIBITOR
IDIIBIT
DESIGNER
ARCHITECT
F & M Schaefer Brewing Company
430 Kent Avenue, Brooklyn, NY
F & M Schaefer Brewing Company
Walter Darwin Teague
415 Madison Ave,, NYC
Eggers & Higgins
100 E 42 St., NYC
ENGINBBR(STRUCT)
Seely Stevenson Value & Knecht
101 Park Ave. , NYC
BNGINEBR(IIICH ILBCT)
GIN. CONT.
ILIC. CONT.
AC CONT.
PLUMB. CONT.
Jaros Baum & Bolle s
730 Third Ave,, NYC
597 Madison Ave,, NYC
AltBA Ind.
v ~ - - - - - - - - ~ - -
P ~ IQ. ff. 45,478
CONTACTS
IDA n, __ ,.... __ _
Jlldll
Robert Cooke
EV 7-7000
Jo Mangin
MU 8-0100
ox 7-3780
MU -4-2500
MU 7-7310
FL 5-2700
This will be a spectacular structural display featuring three circular structures
roofed with air inflated plastic domes. A semi-circular satellite base structure
will link the three circular units,
2/20/63
-61-
HBI YORK WORLD'S PAIR, 1984-65
G. B. IORLD 'S PAIR SALIS COORDINATION COUNCIL
A D Salea Bneeer
C. J. Schwartz
IIBIBITOR Scott Paper Company
International Airport
Philadelphia, Pa.
IIBIBIT Scott Paper Exhibit
DISIGHBR Donald Deskey Assoc. Inc.
ARCBITICT
DGIMDB(STIUCT) Peter Bruder
(ALL PHASES) 200 E. 37 Street
New York, New York
BNGINBBR(IIICB_ILBCT)
GB1f CON'I
ILIC. CONT.
AC CONT.
PLUIIB, CONT.
ARIA Ind.
CONTACTS
VAWI . . _ . - . . ~ ~ ~ -
PIDT liS. If. 25,090
IDAD n __ .... ...., __
Jlldll
Francis Plowman
VP-Customer Relations
PL 9-5100
STATUS A1fD COIIIIBNTS
Woodland Products Exhibit interior and Landscaped exterior.
2/20/63
-62-
G. B. IOBLD' 8 PAIR SALIS COORDINATION COUNCIL
A D 8a1ea Bngtneer
C. J. Schwartz
CONTACTS
IIBIBITOR The Seven-Up Company John Furnas
ARBA Ind.
VALUI
PIDT 'II!IIJQIIt".-., .. T ....
IDAD D ______ _
Jllidll
DI 4-2424
c/o Ehrich, Stock, Valenti, Leighton & Holland
20 Exchange Place, NYC
IIBIBIT Seven-Up Exhibit Pavilion
W. F. REP - J. Walter Thompson Company
D881GHBR
ARCIIITBCT
420 Lexington Avenue, NYC
Becker & Becker Assoc.
375 Park Avenue, NYC
DGIMBIB(ftBUet)
(ALL PHASES) Seelye Stevenson Value & Knecht
101 F<. I NYC
DGIMBIB(DCB_BLBCT)
GD. CONT.
BLIC. CONT.
AC CONT.
PLUIIB. COHT.
STATUS ARD COIIIIINTf
Restaurant serving sandwiches and cold drinks.
MU 6-7000
2/20/63
-63-
NBI YOU WORLD'S PAIR, 1984-65
A D. Sales ID.peer
c. J. Schwartz
BIBIBITOR Simmons Company
300 Park Ave, , NYC
BIBIBIT
DISIGHBR
Simmons Beautyrest Center
A. Epstein & Sons, Inc.
2011 Pershing Road
Chicago 9, Illinois
ARCBITBCT Same as Designer
EHGINIBR(STRUCT) Same as Designer
BNGIMBBB(IIBCB _ BLBCT)
GEN. CONT. D. Fortunato, Inc,
BLBC. CONT.
AC CONT.
110 Jericho Turnpike
Floral Park, L, I. N, Y.
Lord Electric Company, Inc.
10 Rockefeller Plaza, NYC
S. Gerber & Company, Inc.
PLUIIB. CONT.
H. & F. Kornfeld
ARIA Ind.
V ~ . W P - - ~ ~ ~ -
PLOT IQ. ft. 10.931
CONTACTS
lDAD 0 - - - - ~ -
IIORI
John P. Person
Grant Simmons
Chairman of the Board
Larry Amstetter
PL 1-3050
GE 7-0300
3621 Neptune Ave, Brooklyn, New York
STATUS AND MIOIJOlTS
Product Display and Rest Center.
2/20/63
-64-
A D Sales Engineer
J. J. Galligan
IDIIBITOR Sinclair nefining Co
600 Fifth Ave, NYC
BXHIBIT Dino Land
DISIGNBR Louis Paul Jones
Churchtown, Claverack, N.Y.
CONTACTS
R. J. Tucker
ABBA Trans.
v ~ - - . - - - - ~ ~ ~
PIDT IQ. ff. 15,000
UlAD D. _____ _
Jlldltl
CI 6-3600
ARCHITECT J. Gordon Carr & Assoc.
80 W. 40th St, NYC
John !-.:c Govern
INGINEER(STRUCT) Seelye, Stevenson, Value & Knecht
101 Parlt Ave, NYC
INGINID(IIICH _ BLBCT)
GIN. CON'f.
ILBC. CONT.
AC CONT.
PLUIIB. CONT.
Ebner Associates
10 E. 40 St, NYC
STATUS AND COIDIINTS
Landscape suggesting a prehistoric area including huge prehistoric
animals & vegetation of the period.
2/20/63
-65-
A D Sales BngiDeer
J. J. Galligan
BIBIBITOR SKF Industries, Inc.
UBIBIT
Front & Erie Ave
Phila, Pa.
SKF Exhibition Pavilion
DBSIGNBR The Displayers, Inc.
635 W. 54 St.
New York, N. Y.
ARCHITECT Pisani & Carlos
501 Fifth Ave
New York, New York
EHGINBIR(STRUCT) by General Contractor
INGINBER(IIICR _ELECT)
GIN. CONT. Brown & Mathews, Inc.
404 Park Ave South
New York, New York
BLBC. CONT.
AC CONT.
PLUMB. CONT.
CONTACTS
ABBA Trans.
v ~ - , - - - - - - - - -
PIDT IQ. ft. 1000
IDAD D
---JRm---
Stewart H. Smith
(in charge of sales)
PL 7-6500
MU 5-6490
STA'nJS AND COIDIEHTS
Plans in preliminary stage. Construction start about May, 1963.
2/20/63
-66-
A D Sales Engineer
H. F. Steen
BIHIBITOR Transportation & Travel,,Inc.
EXHIBIT
DBSIGNBR
Room 4658, Time & Life Bldg.
Rockefeller Center, NY 20, NY
Transportation & Travel Pavilion
Charles s. Luckman Assoc.
680 Fifth Ave, NYC
ARCHITECT The Displayers, Inc.
635 W. 54 St., NYC
ENGINBER(STRUCT)Strobel & Rongved
70 W. 40 St,, NYC
EHGINBBR(MBCB ELECT)Guy B. Panero
- 630 Third Ave. , NYC
GEN. CONT. Thatcher Construction Co., Inc.
18 E. 41 St., NYC
ARIA Trans.
VAWI I '
PIDT aQ. ft. 112 I 006
CONTACTS
IDAD n ___ ..., __
PIIOitl
Elliott Lawes
Serge P. Petroff
R. w. Jones
A. M. Laukaitis
R. o. Thatcher
President
MU 6-6400
JU 6-1970
PL 7-6500
YU 6-4949
ELIC. CONT.Eastern States Electrical Const. Co., Inc.
221 E. 46 St. ~ ~ C
AC CONT.
PLUMB. CONT.
STATUS AMD COIOIBNTS
The GC includes all trades. This will be a novel 3 story, suspend-in-air
pavilion having 130,000 sq. ft. of usable floor space. It will consist
of 8 modules, each a unit suspended from its own 120' high mast by cables.
It will feature road, air, rail and water transport exhibits, displays
of prominent resorts, and products of transportation equipment manufacturers.
The 1st floor will have transparent walls, the 2nd & 3rd story walls will
be formed of alternating transparent & opaque strips. Plans call for
gas driven air compressors - and possibly gas turbine generators for about
500 HP load of fans. Leasees: - Stephens Adamson i1lfg, Co., 20 No. Wacker
Drive, Chicago; Coca Cola Co., 515 !>.'iadison Ave., NYC; Holiday Magazine,
Penn Mutual Bldg,, Phila.; Allied Van Lines, Inc. 25th & noosevelt,
Broadview
1
I 11.
2/20/65
-67-
HBI YOU WORLD'S PAIR, 1984-61
G. B. WORLD' 8 I' AIR SALIS COORDINATION' COUMCIL
Ind.
A D Salea BD&tneer
C. J. Schwartz
AliA
VALUI ______ _
PLOT IQ. ff. 49,481
CONTACTS
IDAD II._.....,. ___ _
lldRI
BIBIBITOR Travelers Insurance Companies
700 Main Street, Hartford, Conn.
w. F. REP - Travelers Insurance Companies
Hartford, Conn. George Merrill
DRIB IT
The Travelers Insurance Companies Exhibit
DISIGNBR Donald Deskey Assoc., Inc.
ARCBITICT Kahn & Jacobs
2 Park Ave. , NYC
DGI:NID(STIUCT) Lev Zetlin
114 E. 32 St., NYC
Robert Mitchell
J. Aufricht
DGIDD(IIICB_BLBCT)
Jansen and Rogan
500 Fifth Ave. , NYC
Sam Starr
GD. CONT.
597 Madison Ave. , NYC
ELIC. CONT. William Leibfried, Inc.
45-24 Pearson Street
Long Island City, New York
AC CONT.
PLUIIB. COKT.
STATUS Aim CODIRTS
PL 9-5100
LO 4-7473
EL 5-2700
The concept is an umbrella-shped two story building of curved steel
rib construction. The ribs will be held in place by suspension cables,
eliminating the need for supporting columns. The exhibit will take the
visitor on a tour ranging from prehistoric times into the future. A
w a t ~ r f a l l will be a feature. Westinghouse has received the contract
for the moving stairs.
2/20/63
-68-
NBW YORK WORLD'S FAIR, 1984-6S
A D Salea IDpeer
H. F. Steen
ARIA Fed. & State
VALUI . ....,..._._..__--
PlD'l' IIQ, If. 196,35o
CONTACTS
IDADD __ ....... __
lldft
IIBIBITOR United States of America
Washington, D. c.
u. s. World's Fair Commission
1666 Connecticut Ave, NW, Washington, D. C.
IIBIBIT United States Pavilion
DBSIGNBR
AICBITBCT Charles Luckman Assoc.
680 Fifth Ave., NYC
IHGIHIBR(STRUCT) Severud-Elstad-Krueger
George J. Rothwell
Deputy Commissioner
D. Wilcox
GIN, COHT.
Del E. Webb Corporation ( Includes all trades)
5101 San Fernando Road -
J:LIC, CONT.
AC CONT.
West Los Angeles, California
- HEATING - Slocum & Fuller
207 E. 32 Street
New York, New York
PLUMB. CONT.
STA'lVS Aim COIIIIBMTS
JU 6-1970
This will be a pavilion devoted to public affairs, economics, science,
education, health, arts, etc.
2/20/63
-69-
NEI YORK WORLD'S FAIR, 1964-65
A D Sales BnsiDeer
C, J. Schwartz
CONTACTS
ARIA Trans.
' ~ - . - - - - ~ ~ ~
PIDT IQ. ft. 15,000
IDAD D. _____ _
Pion
BIBIBITOR
u. s. Rubber Company w. c. Johanson CI 7-5000
1230 Avenue of Americas, NYC Roland Hintermeister
EXHIBIT
DESIGNER
ARCHITECT
u. s. Rubber Exhibit
Shreve Lamb & Harmon Assoc.
11 E. 44 St., NYC
(in charge of exhibit)
Ralph Fulton(Const.& Eng,)
ENGINEBR(STRUCT) Stationery Parts - James Ruderman, 84 Fifth Ave,, NYC
Moving Parts - Hardesty & Hanover, 101 Park Ave., NYC
BNGINBIB(IIBCH_ILBCT) Syska & Hennessy
144 E. 39 St., NYC
GIN. CONT. Thatcher Construction Company
18 E. 41st St., NYC
BLIC. CONT.
AC CONT.
PLUIIB. CONT.
STATUS AND COIDIBNTS
MU 6-6400
This amusement exhibit will resemble a tire 80' in diameter, serving as
a ferris wheel, G. c. includes all trades.
2/20/63
-70-
HBW YOU: WORLD'S FAIR, 1984-65
G, B. WORLD'S FAIR SALIS COORDINATION COUNCIL
A D Sales Bngtneer
T. J. Sciurba
BIBIBITOR U. s. Steel Corporation
71 Broadway, NYC
UJIIBIT Unisphere
DBSIGNBR
ARCHITECT Clarke and Rapuano
830 Third Ave, NYC
CONTACTS
ENGINBBR(STRUCT) Peter Muller - Monk Assoc.
725 Liberty Ave, Pittsburgh, Pa.
INGINBER(IIBCB _ELECT)
AltB.A Ind.
v ~ - . - - - - - - - - - - -
PIDT IQ. ft. ___ _
IDAD 0 _ ~ . . , . _ . - -
JIIdll
DI 4-9000
GBN. CONT. American Bridge Company, Division of U. s. Steel
71 Broadway, NYC
ILIC. CONT.
AC CONT.
PLUIIB. CONT.
STATUS AHD COIIIIBNTS
This exhibit will be a massive 120 ft. dia, spectacularly lighted
stainless steel sphere - the "Unisphere". The structure will remain
as a permanent feature of Flushing Meadow Park.
This project is proceeding under the responsibility of Chief Engineer
Williwm Whipple.
2/20/63
...
-71-
G. B, WORLD'S PAIR SALBS COORDINATION COUNCIL
A D Salea IDpneer
T. J. Sciurba
Vatican City
BIBIBIT Vatican Pavilion
DBSIGNBR Jo Mielziner
1 w. 72 Street
New York, N. Y.
CONTACTS
John S. Young
ARIA International
..
PLOT IQ, if. 53,000
LOAD a _____ _
JIIOII
WF 4-1964
Flushing, New York
ARCHITECT Yorke & Sawyer and Hurley & Hughes and Luders & Assoc.
(Joint Venture) 230 Park Ave, NYC 1860 Broadway, NYC 18 Main Street
llfGIDIR(S'l'RUCT) Wilcox & Erickson
Irvington, N. Y.
11 East 44 St. NYC
llfGIHUR(IIBCH BLBCT) Jaros, Baum & Bolles
- 730 Third Ave, NYC
GIN. CONT. Stewart M. Muller, Inc.
190 East Post Road
WH 9-9000
White Plains, New York
ILIC. CONT.
AC CONT.
PLUIIB, CONT.
STATUS Alm COIOIIHTS
GC includes all trades, Pavilion will be a large spectacularly lighted
building 208 ft. long x 135 ft. wide surmounted by a lantern and a cross,
100 ft. high at top.
2/20/63
-72-
NEW YORK WORLD'S FAIRt
G. E. WORLD'S FAIR SALIS COORDINATION COUNCIL
A D Sales BDgineer
J. J. Galligan
CONTACTS
BIBIBITOR
Westinghouse Electric Corporation
40 Wall Street, NYC
BIBIBIT Time Capsule
DESIGNER
ARCBITICT Eliot Noyes & Assoc.
105 Main St., New Canaan, Conn.
INGINIIR(STIUCT) Werner Jensen & Korst
641 Summer Street
Stamford, Conn.
INGINBIR(IIBCR _ BLBCT)
GIN. CONT. Diesel Construction Company, Inc.
642 Fifth Ave, NYC
ILIC. CONT.
AC CONT.
PLUIIB. COKT.
STATUS AMD COIOIIMTS
ABBA Ind.

PlDT IQ. If. 20,000
IDAD D
----JR ... Dn---
PL 7-7600
In the 1939 New York World's Fair, Westinghouse buried a Capsule
containing exhibits and micro-records, slated, according to them,
to be opened by the inhabitants of Flushing Meadow in 6939 A.D.
In this Fair, they have centered their futuristic tri-tower exhibit
over the former T1me Capsule. They plan to bury a duplicate of the
6939 Capsule covering developments in the last 25 years.
2/20/63

,...
73-
G. E. WORLD'S FAIR SALIS COORDINATION COUNCIL
A D Sales BDgineer
H. F. Steen
CONTACTS
ARIA Ind.
v ALUI-$1 r:J566. 6oo
PLOT IJ. 1ft. i10, 988
IDAD n _ __,_.., __
JIIOII
IXIIIBITOR New Yorlt World's Fair
1964-65 Corporation
Flushing Meadow Park
Flushing, New York
Gen. William Whipple, Jr.
IIBIBIT World's Fair Assembly
(Open Theatre)
DESIGNER
ARCBITICT Alfred Easton Poor
400 Park Ave, NYC
Chief Engineer
Pavilion
IMGINIIR(STRUCT) Severud Elstad & Krueger
IVF 4-1964
Engineer (Acoustical) - Bolt Beranek & Newman, Inc. 101 Park Ave, NYC
IHGINEER(IIBCH ELECT) Meyer Strong & Jones
- 230 Park Ave, NYC
Audio-visual - To be selected.
GBN. CONT.
ILIC. CONT.
AC CONT.
PLUIIB. CONT.
STATUS AHD COIOIINTS
Working Drawings complete.
This pavilion will be permanent and will remain after completion of
Fair, under Parlt Dept. It will be an open air theatre, no walls.
2/20/63
-75-
NEW YORK WORlD'S FAIR, 196485
G. B. WORLD'S FAIR SALES COORDINATION COUNCIL
A D Sales BnliDeer
H. F. Steen
BIRIBITOR World of Food, Inc.
IIBIBIT
World of Food Pavilion
DISIGNBR
CONTACTS
Paul C. Virdone
ARCBITICT Lionel K. Levy, 158 E. 35 St., NYC
Associate- Finn & Jenter Assoc., 7 E. 47 St., NYV
INGIHBIR(STRUCT) Robert Rosenwasser
375 Fifth Ave, NYC
ARIA Ind.
' ~ - .. - - . - ~ ~ ~
PLOT !IQ. ff. 50 I 066
IDAD n. _____ _
PBORi
LW 4-2500
OR 9-0260
INGIHIBR(IICB BLBCT) Bardos and Ettinger, 118 E. 28 St., NYC
(Food Serving) Creative Food Service, Inc. 300 E. 46 St., NYC
GIN. CONT.
Charles Mismer, Inc.
114 E. 40 St., NYC
BLBC. CONT.
AC CONT.
PWIIB. CONT.
MU 7-3877
STATUS Aim COIIIIIMTS
G. C. includes all trades. Sub-structure work starts soon; superstructure
about June. This 3-story exhibit is designed as a showcase for food and
the food equipment industry, including international gormet snack bars.
It will have 180,000 sq. ft. of display area. Among the leasees to date
are: Thomas J. Lipton Co., Inc., 1500 Hudson Blvd., Hoboken, NJ; Whirl-
pool Corp., St. Joseph, Michigan; Jones & Laughlin Steel Corp., 3 Gateway
Center, Pittsburgh, Pa.; Coca Cola Co., 515 Madison Ave., NYC; Seabrook
Farms, Frozen Food Distributors, 231 Provost S t . ~ Jersey City, NJ; Wise
Potato Chips, 217-44 98th Ave., Queens Village, L. I. N.Y.; Taylor
Provisions Co., 63 Perine Ave., Trenton, NJ; Spice Island Co., 100 E.
Grand Ave., South San Francisco, California.
2/20/63
-76-
A D Sales BnsiDeer
J. J. Galligan
COHTAC'!'f
BIBIBITOR Billy Graham Evangelistic Association
1300 Harmon Place
Minneapolis 3, Minnesota
BIBDIT
The Billy Graham Pavilion
W. F. REP.: George Wilson (in Minneapolis)
DESIGNER
ARCBITBCT Edward Durell Stone
7 E. 67 Street
New York, New York
INGINBBR(STRUCT)
IMGINBBR(IIICB _ BLBCT)
GBM. CONT.
Thompson-Brinkworth, Inc.
220 41st Street
ILBC, COHT,Brooklyn, New York
AC CONT.
PWIIB. COMT,
STATUS AMD COIDIINTS
ARIA International
v ~ . ~ - - - - - - ~ - - PIDT IQ. Pt. 49,323
J.OAD n. ______ _
JICBI
612-332-8081
LE 5-1144
The Graham Pavilion will be octagonal in shape and will contain a 600
seat motion picture theatre together with related facilities, set in
lavish landscaping. First construction is scheduled to begin about
March 1.
2/20/63

World's Fair: Sales Coordination Council

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World's Fair: Sales Coordination Council