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1. Preface 2.. Local industry analysis 2.1. Total market 2.2. Passenger cars market 2.3. Buses market 2.4. Trucks market 3. Monthly news flash 15th to 15th 3.1. Egypt macro flash 3.2. Automotive industry local news clips
3 4 5 11 27 35 43 44 45
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1. PREFACE
The methodology, used in this report is mainly relying on the following steps:
* * * *
Gathering primary and secondary data from AMIC Egypt members. Validating missing data and cross checking of data from different sources Processing, Analyzing and presenting data in a useful way to AMIC Egypt members. Gathering Macro Economic and Automotive industry news from: Newspapers and other sources
Confidentiality Clause: This report as well as the attached Excel sheet are the Exclusive property of AMIC Egypt and its members and should not be reproduced or distributed to outsider parties. This report was prepared and developed by: Integrated Management Consultancy IMC, which is a Management Consultancy Office with specific areas of strengths in: * Marketing Specially Business to Business, * Human Resources Specifically in Learning Organizations, * Six Sigma Methodology - Manufacturing. * SME Upgrading and Training - World bank / Business Edge Partner * On the Job Coaching.
IMC
Rami Y. Camel-Toueg & Associates
22 RASHID ST. OFF EL OROUBA ST. 1ST FLOOR, SUITE # 6, 11341 HELIOPOLIS, CAIRO, EGYPT. MOBILE: + (2010) 19 757 11 TEL. /FAX: + (202) 2690 1472 / + (202) 2690 1476 / + (202) 258 4015 Email: IMC-Egypt@link.net
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April 10
Buses, 1,420 , 7%
Total Market volume for the month of April 2010 was higher than April 2009 24% from 15,601 to 19,341 units. sales by 36% The Passenger cars segment had a volume increase of in units, when comparing April 09 to April 10; the Buses segment had a volume increase 3% , and the Trucks segment had a volume decrease of -8% of
Sponsored by:
YTD 2009
Buses, 4,703 , 9%
Total Market volume for the YTD 2010 was higher than YTD 2009 sales by 54,890 77,108 to units.
The Passenger cars segment had a volume increase of almost 52% in units, when comparing YTD 2010 to YTD 2009; the Buses segment had a volume growth of 9% and the Trucks segment had a volume increase of 13%
Sponsored by:
19,647 17,551
19,341
18,944 17,711
19,756
20,414 18,723
15,931
10,765
2010 2009 2010 YTD Avg 2009 YTD Avg
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
This chart is developed in order to assist in giving a comparative view of current month results to all directly relevant previous results, which could have impact on future market performance projections and/or demand forecasts. This chart has been developed consistently for all 3 sectors. * * * * * April April April April April 2010 2010 2010 2010 2010 sales sales sales sales sales are are are are are higher than 2010 YTD average by higher than 2009 YTD average by higher than 2009 average by higher than April 2009 by lower than March 2010 by 0.3% 40.9% 12.9% 24.0% -6.0%
Performance in April 2010 is higher than the YTD 2009 average, April 2009, and the YTD 2010 average but lower than March 2010.
Sponsored by:
30,145
24,745
CKD
CBU
YTD 09 YTD 10
CKD sales for Year 2010 are higher than Year 2009 by YTD 2010 to 2009 results. From another side, CBU YTD 2010 sales are higher by
43% 38%
when comparing
than 2009.
Sponsored by:
20,318 17,031
6,976
5,495
692 631 606 1,124 0 449 408 748 334 332 267 514 3,377 4,303 0 5,000 10,000 15,000 20,000 25,000
YTD 2010
YTD 2009
Sponsored by:
Chevrolet Hyundai Kia Speranza Nissan Toyota Suzuki Mercedes Renault Skoda Volkswagen Mitsubishi Proton Daihatsu BMW Brilliance Auto King Long Honda Fiat Opel Others 0.0% 0.0% 4.3% 3.8% 4.5% 3.3% 2.6% 1.5% 3.0% 5.3% 4.2% 6.1% 5.9% 7.1% 10.0% 9.0% 13.9% 22.1%
26.4% 27.8%
1.4% 0.8% 1.3% 2.6% 0.9% 1.1% 0.8% 2.0% 0.6% 0.0% 0.5% 1.4% 0.4% 0.6% 0.3% 0.9% 4.4% 5.0% 7.8% 10.0% 15.0% 20.0% 25.0% 30.0%
YTD 2010
YTD 2009
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2.2
April 09
PASSENGER CARS
April 10
1.5L~1.6L 59%
1.6L~2.0L 3%
1.5L~1.6L 68%
>2.0L 1%
1.3L~1.5L 20%
1.3L~1.5L 14%
<= 1.0 L 1.0L ~ 1.3 L 1.3L ~1.5 L 1.5L ~1.6 L 1.6L ~ 2.0 L > 2.0 L SUV<=2.0 L SUV > 2.0 L PC Volume
<= 1.0 L 1.0L ~ 1.3 L 1.3L ~1.5 L 1.5L ~1.6 L 1.6L ~ 2.0 L > 2.0 L SUV<=2.0 L SUV > 2.0 L PC Volume 36% from 58.3%
For the month of April, the overall total PC market grew by 11,086 to 15,036 units. The main reason of this growth is due to the growth of 1.5L-1.6L by over the figures of April 2009.
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Sponsored by:
YTD 10
>2.0L 1%
SUV<=2.0L 5%
1.3L~1.5L 22%
1.0L~1.3L 9%
<= 1.0 L 1.0L ~ 1.3 L 1.3L ~1.5 L 1.5L ~1.6 L 1.6L ~ 2.0 L > 2.0 L SUV<=2.0 L SUV > 2.0 L PC Volume
<= 1.0 L 1.0L ~ 1.3 L 1.3L ~1.5 L 1.5L ~1.6 L 1.6L ~ 2.0 L > 2.0 L SUV<=2.0 L SUV > 2.0 L PC Volume
925 3,391 9,511 39,460 1,282 633 2,499 1,894 59,595 59,595
39,169 The overall total PC market grew by 52% from units to units. The main reason of this growth is due to the 1.5L-1.6L which has respective growth 95% over the figures of 2009. of
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Sponsored by:
14,681
2010
2009
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
* * * * *
2010 YTD average by 2009 YTD average by 2009 average by April 2009 by March 2010 by
13
Sponsored by:
36,766
YTD 09 YTD 10
22,829
24,936
14,233
CKD
CBU
60%
47%
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Sponsored by:
YTD 10
7,462
9,500
5,758
4,123 100
Europe Japan S.Korea Turkey 0 US
597 1,322
Asia China
* * * * * * *
European grew by Japanese dropped by South Korean grew by Turkish dropped by US increased by Asian increased by Chinese increased by
15
Sponsored by:
7,591 8,645 2,902 2,279 2,402 753 2,321 3,487 4,718 6,976
16,729 11,601
1,682 1,116 1,663 1,346 2,285 1,292 1,483 1,062 454 979 893 692 631 688 1,024 449 996 408 748 334 329 295 714 267 514 258 182 -
YTD 10 YTD 09
516
16
Sponsored by:
21%
28.07%
24%
19.47%
8%
KIA
Speranza
11.71%
6%
7.92%
5.85%
7% 2%
3.89%
3%
2.82%
0%
VW
Proton
Suzuki
BMW
1.64%
3%
1.16%
2%
1.15% 0.75%
3%
3%
0.68%
2%
0.56%
1%
YTD 10 YTD 09
0.50%
2%
OPEL
Geely
0.45%
1%
0.43%
1%
0.00% 0.00%
0%
1%
4.37%
8%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
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Sponsored by:
PC Brands by Origin versus CKD & CBU YTD 2009 YTD2010 (Volume)
CKD
HYUNDAI
Chevrolet
2,112 6,957
4,718
1,897
1,019 654
2,954
KOMODO MAHINDRA
BRILLIANCE Auto
* * * * * * * * *
Hyundai increased by Chevrolet increased by Speranza increased by Mercedes increased by BMW sales increased by Nissan increased by Komodo dropped by Mahindra decreased by Brilliance Auto dropped by
Others
YTD 09
CBU
HYUNDAI
KIA
Chevrolet RENAULT SKODA TOYOTA VW Proton Suzuki DAIHATSU MERCEDES Nissan MITSUBISHI HONDA
5,479 6,976
9,772
3,879
6,066
SEAT
FIAT Geely BRILLIANCE Auto
454 979 893 688 1,024 663 462 533 505 449 996 408 748 362 120 334 329 258 182 243 610 184 512 151 145
YTD 10
YTD 09
* * * * * * * * * * * * * * * * * * * *
78% Hyundai grew by 140% Kia increased by 56% Chevrolet increased by 208% Renault increased by Skoda increased from Zero sales -41% Toyota dropped by -13% VW dropped by 134% Proton increased by 10% Suzuki increased by -33% Daihatsu decreased by 44% Mercedes increased by 6% Nissan increased by -55% Mitsubishi decreased by -45% Honda decreased by 202% Seat increased by 2% Fiat increased by 42% Geely increased by -60% Brilliance Auto dropped by Opel decreased by -64% 4% BMW increased by
OPEL
BMW Others
1,016
1,142
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Sponsored by:
77%
I10 Picanto
Spark
19%
2% 1% 1% 0%
0% 20% 40% 60% 80% 100%
ATOS Lancer
Alto 1.0L
Sirion 1.0
Alto 0.8L
Yaris Perri
Others
Others
Chevrolet Lanos Chev Aveo 1.5 Verna Viva Passat 1.4 Rio Grand Punto FRV Avanza 1.5 Symbol
48%
24% 8% 5%
3% 2%
1% 1% 1%
CITY
Others
1%
8%
0% 10% 20% 30% 40% 50% 60%
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Sponsored by:
Verna 1.6 New Accent Elantra New Cerato Sunny1.6 New Carens OPTRA
7.5% 6.2% 6.1% 5.3% 4.8% 4.2% 4.0% 2.3% 2.2% 1.6%
1.3%
Cruze
LOGAN SEDAN Speranza A516 Oct. Fantasia
Matrix
Corolla NG 1.6 Getz C180
Jetta
Civic Gen2 Tiida Lancer 1.6 Persona VECTRA Focus Logan MCV MK Astra Others 0.0%
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Sponsored by:
25%
17% 13% 12% 7% 5% 5% 5%
E 300
525i 750Li Sonata
42% 12% 6%
5%
S 350
525iE S 500 7-Series Town & Country 330i Accord 523i Others
5% 4% 4%
2%
3% 3% 2%
2% 12%
0% 10% 20% 30% 40% 50% 60%
36%
40% 50% 60%
-10%
59%
24%
11% 9% 8% 6% 4% 4%
2% 1% 1%
9%
3%
Explosion 1.6
GRAND VITARA
1% 1%
1%
1%
1%
1% 2%
31%
10% 20% 30% 40%
21
Sponsored by:
2,064
3,579 3,304
6,855 4,586
1060 2,108
809
3,261 3,146
159
2,392
191
886
2,109
1,896
1,662 1,575
1,431
971 624 949 1,187 900 860 1,287 746 672 713 669 638 384 585 780 533 528 512 372 462 505 445 1,105 343 604 295 221 262 704 228 662 170 167 135 394 27 255 485 234 31 20 12,210
Yaris OCTAVIA A5
NUBIRA
YTD 10 YTD 09
Others
14,211
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Sponsored by:
12000
Units
713
EGP
The above graph shows that the (50,000 EGP ~ 70,000 EGP) segment has the highest volume with 18,538 units, followed by the (70,000 EGP ~ 100,000 EGP) segment with 16,495 units. The least segment is the (<=50,000 EGP) with 713 units followed by the (>500,000 EGP) segment with 1,264 units.
23
Sponsored by:
9%
2% 2% 1%
32%
50,000 - 70,000 70,000 - 100,000
26%
100,000 - 150,000
28%
The above graph indicates that the (50,000 EGP ~ 70,000 EGP) segment has the highest market share with 32%, followed by the (70,000 EGP ~ 100,000 EGP) segment with 28%. The least segment is the (<=50,000 EGP) with 1% followed by the (>500,000 EGP) and (300,000 EGP ~ 500,000 EGP) segments with 2%.
24
Sponsored by:
Total Taxi
2500
2028
2000
1777
1795 1633
1685
1573 1423
1500
1297
1355
1429
1000
441
500
363
141
0 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10
Percentage of Total PC
14.00% 12.00%
10.33%
11.28%
11.28%
10.00%
8.00%
8.81%
10.89%
9.08%
25
Sponsored by:
87
80 70
60
50 40
30
46
20 10
0
8 0 Chevrolet / LANOS HYUNDAI / Verna 1.6 PEUGEOT / PARS SPERANZA / A516 0 SPERANZA / A113
26
Sponsored by:
2.3 Buses
Buses Market split April 2009 April 2010 in volume
April 09
Transport Transport Maxi Maxi-City Tourism 1% 2% Maxi 2% Transport Midi 2% Transport Mini 6%
Tourism Mini 4%
April 10
Transport Maxi-City 0%
Transport Micro Micro Tourism Micro Transport Micro Tourism Mini Transport Mini Transport Midi Tourism Maxi Transport Maxi Transport Maxi-City Buses Volume
Transport Micro Micro Tourism Micro Transport Micro Tourism Mini Transport Mini Transport Midi Tourism Maxi Transport Maxi Transport Maxi-City Buses Volume
When comparing April 2009 to April 2010, total Buses Segment increased by an 3% from 1,384 units to 1,420 overall of units.
27
Sponsored by:
Transport Maxi-City 0%
Transport Maxi 0%
Transport Micro Micro Tourism Micro Transport Micro Tourism Mini Transport Mini Transport Midi Tourism Maxi Transport Maxi Transport Maxi-City Buses Volume
Transport Micro Micro Tourism Micro Transport Micro Tourism Mini Transport Mini Transport Midi Tourism Maxi Transport Maxi Transport Maxi-City Buses Volume
When comparing YTD 2009 to YTD 1010, total Buses Segment grew by an overall of 9% 4,703 units to 5,110 from units. Transport segments volume -29% . Tourism segments volume increased by decreased by 17%
28
Sponsored by:
1,783
1,420
1,133
1,119
1,384 1,319
1,141
1,337 1,154
1,087
1,092 880
774 881
1,004
751
2010
2009
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
* * * * *
higher than 2010 YTD average by higher than 2009 YTD average by higher than 2009 average by higher than April 2009 by lower than March 2010 by
29
Sponsored by:
CKD
CBU
YTD 09
YTD 10
35%
30
Sponsored by:
TOYOTA
1,068 1,745
CHEVROLET
497
274
King Long
449 -
MCV/MERCEDES
371 122
BRILLIANCE AUTO
311
410
MITSUBISHI
270 218
NISSAN
162 309
HYUNDAI
Others
51
141
31
Sponsored by:
35.8% 31%
20.9%
TOYOTA
CHEVROLET
King Long
MCV/MERCEDES
7.3% 3% 6.1% 9%
5.3% 5%
BRILLIANCE AUTO
MITSUBISHI
NISSAN
YTD 10 YTD 09
HYUNDAI
Others
35%
40%
32
Sponsored by:
Mitsubishi L300 0%
Nissan Urvan 9% BRILLIAN CE AUTO 20%
Others 31%
33
Sponsored by:
SUZUKI/Microbus
1831
TOYOTA/HIACE
SXQ6500
BRILLIANCE AUTO
UR-VAN
151 256 96 31
72 156 65 98
YTD 10 YTD 09
Hyundai/H-1Starex TQ
GM-NPR66L
Toyota Coaster
MCV 240E
MERCEDES/MCV 600
63 48 27 17
27 96
GM-NQR 71R
GB Cruiser C1
55
722 1,014
Others
34
Sponsored by:
2.4 TRUCKS
Trucks Market split April 2009 April 2010 in volume
April 2009
Light Trucks 9%
April 2010
Light Trucks 7%
Pickup 60%
medium Trucks 0%
Heavy Trucks 3%
Mini Pickup /Van Pickup Light Trucks Light Medium Trucks Medium Trucks Heavy Trucks Truck Volume
Mini Pickup /Van Pickup Light Trucks Light Medium Trucks Medium Trucks Heavy Trucks Truck Volume
Trucks segment decreased by -8% , mainly due to Pickup segment decrease by -18% which has the highest contribution in volume.
35
Sponsored by:
YTD 09
Light Trucks 7%
YTD 10
Light Medium Trucks 15% Pickup 71% Medium Trucks 1% Heavy Trucks Mini Pickup 4% /Van 2% Pickup 65%
Mini Pickup /Van Pickup Light Trucks Light Medium Trucks Medium Trucks Heavy Trucks Truck Volume
Mini Pickup /Van Pickup Light Trucks Light Medium Trucks Medium Trucks Heavy Trucks Truck Volume
12.6% , mainly due to Pickup segment growth of by Trucks segment grew by 3.6% which has the highest contribution in volume.
36
Sponsored by:
3,131
2,826
2,779
2,716
2,770
2010
2009
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
* * * * *
Lower than 2010 YTD average by higher than 2009 YTD average by higher than 2009 average by Lower than April 2009 by lower than March 2010 by
37
Sponsored by:
8,325
9,693
YTD 09
YTD 10
2,693
2,710
CKD
CBU
16.4% and CBU increased by 0.6% . However, CKD CKD increased by volume has much more influence on YTD volume than CBU.
38
Sponsored by:
6,350
895 1,465
TOYOTA
NIssan
874
1,197
MCV/MERCEDES
528 202 479 393 449 153 144 147 112 149
4 63 -
MITSUBISHI
JAC
SUZUKI
IVECO
VW
MAN
Others
698 899
YTD 10
YTD 09
39
Sponsored by:
CHEVROLET
57.6%
7.2% 13.3%
TOYOTA
NIssan
7.0%
10.9% 4.3% 1.8% 3.9% 3.6%
MCV/MERCEDES
MITSUBISHI
JAC
3.6% 1.4%
1.2% 1.3% 0.9% 1.4%
SUZUKI
IVECO
VW
0.0% 0.6%
0.0% 0.0% 5.6% 8.2%
MAN
YTD 10
YTD 09
Others
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
40
Sponsored by:
Others 4%
Others 14%
HILUX 11%
TFR SINGLE CAB 74%
MERCEDES ACTROS 2040 8% MERCEDES ACTROS 3340 6% MERCEDES ACTROS 4048 S/L 9% MITSUBISHI MITSUBISHI FUSO HL 6%
MERCEDES 4048K-MPII 9%
41
Sponsored by:
Chevrolet NPR 66
Toyota/Hilux
YTD 10
151 266
Daihatsu V 118
YTD 09
Suzuki Pickup
98
144
JAC HFCM 86 67
46
Suzuki Van
3 Mitsubishi L200
4 VW Crafter 2 17
1,305
42
Sponsored by:
43
Sponsored by:
44
Sponsored by:
Mr. Salah Farag, CEO of the public transportation body, have declared that the new buses which are operating in Cairo area will be saving 250 Million EGP over the coming 3 years which is representing 30% of the subsidy given to the transportation body which adding to a yearly amount of 690 Million EGP this year. He also added that due to the bad traffic situation in Cairo, the buses are only doing 6 rounds instead of 10 daily and transport around 3.2 Million passenger daily. He also added that the new buses, which are running, now are 200 units and another 300 units will be added in next October. Nissan Egypt celebrates 5 years in Egypt
Al Sayarat -Al Ahram 7th of May 2010
Nissan Egypt is celebrating five years in Egypt by launching a large maintenance campaign from Saturday the 8th of May till Tuesday the 8th of June 2010. Knowing that Nissan Egypt is owning the only Nissan training center in North Africa. El Rawas and Mitsubishi
Al Sayarat -Al Ahram 7th of May 2010
New negotiations round will be held between El Rawas and Mitsubishi Dubai, to re-discuss the possibility of renewing the agency contract after responding to the main request of Mitsubishi which is mainly renovating and maintenance centers.
Mazda is back to the Egyptian market with GB Auto
El Sayarat -Akhbar El Youm 8th of May 2010
GB auto is considered the exclusive agent of Mazda in Africa and the middle east. Mazda will witness a new era in the Egyptian market after signing the exclusive agreement with GB auto, which will assure after sales services through a new service center in Abu Rawash, few KM away from Hyundai after sales service center. In addition a hotline 16670 will be available to answer all client requests and questions 24 hours 7 days a week. A test Drive for Wrangler Unlimited 2010
El Sayarat -Akhbar El Youm 15th of May 2010
A test drive for Wrangler Unlimited 2010 in Sinai mountains area Wadi bawbaw which is blocked by rocks. For 6 hours over a distance of 10 KM covered with rough rocks and very difficult track the Wrangler Unlimited proved to be more than adequate for such very difficult tracks.
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