Escolar Documentos
Profissional Documentos
Cultura Documentos
1 GENERAL INTRODUCTION
Study in Karnataka Silk Industries Corporation Ltd., Mysore, silk with an aim of learning the practical aspects of an organization.
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Source of data:
I have collected my information from the following sources, which helped me to make this report.
Primary data:
Data was collected through discussion, interaction with employee and interview concerned executive in the KSIC.
Secondary data:
Annual report pertaining to a secondary data annual report of KSIC, notes, minutes of production department recording, documents, instruction, order were the main source.
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The study was conducted for a short period of time, which might not hold true or good for a long period.
Lack of time, an in depth study of each and every department was not possible.
This study is only subject to an organization and not the whole industry.
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The Karnataka Silk Industries Corporation (KSIC) has been awarded the Certificate of Geographical Indication for Mysore Silk, elevating it to a brand name for its exclusive use. Henceforth, all Mysore Silk sarees sold by the KSIC will come with the logo IPI, meaning Intellectual Property India.
KSIC is also the first state government enterprise to get a logo from the Geographical Indication Registry (GIR), a Central government body based in Chennai. GIR was formed to protect the Intellectual Property Rights for Indian goods under the Geographical Indication of Goods (Registration and Protection) Act, 1999. The GIR certificate is a sign used on goods that have a special geographical origin and possess qualities or reputation of their place of origin.
The KSIC also will have the patent rights of Mysore Silk brand and no other organization can use the same name for other silk products. The other products which have
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been awarded GIR certificates include Kanjeevaram Sarees, Basmati Rice, Swiss Watches and Dutch Tulips.
EXCLUSIVE STATUS
Manufacturers or traders can use the words Mysore Silk to market their silk fabric without KSICs nod product must be made in Mysore district penal action for unauthorized use. Every Mysore silk saree will carry a logo intellectual property India. The two pillars of Korean manufacturing sector are textile industries (KSIC code 32) and machinery, equipment and electronics industries (KSIC code 38). The output share of textile has decreased from 21.8% in 1970 to 13.7% in 1990 while that of machinery and equipment has increased from 12.2 percent 34.1%.
Brief on product:KSIC is the only organization in the country commending the entire gamut of silk production right from reeling of cocoons to the weaving of pure silk fabric of various shades and designs, all under one roof. KSIC uses only high quality pure natural silk and 100% pure gold zari. The zari never tarnish and will look fresh even over a long period of usage. KSIC is the only organization to give guarantee for its zari saree in the form of embroidered code No. which is unique to each saree.
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Trade Mark:
There is no specific meaning or direct relation of trade mark with KSIC. There is a history behind this logo. Once companys first CEO and MD went to a temple named as Chennakeshava in Halebidu (Karnataka). There they saw a beautiful bird Hamsa which is famous for bring diamonds, pearl etc to home wherever it was present. So the CEO kept the bird as the trade mark for KSIC.
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CHAPTER- 2
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Cloth typically made of viscose cotton, flax, wool, hemp, ramie, silk, lyocell, or synthetic fibers such as Polyester and Nylon among many others. Down for down-filled parkas , Fur , Leather , Denim , Spandex ,
Less-common clothing materials include: Recycled paper , Jute , Rubber , PVC-Polyvinyl chloride , Recycled PET , Tyvek Rayon, Hemp, Bamboo, Recycled or Recovered Cotton Soy, Other Natural Fibers. 2.3 ORIGIN OF SILK - LEGEND OF LADY HSI-LING-SHIH Chinese legend gives the title Goddess of Silk to Lady Hsi-Ling-Shih, wife of the mythical Yellow Emperor, who was said to have ruled China in about 3000 BC. She is credited with the introduction of silkworm rearing and the invention of the loom. Half a silkworm cocoon unearthed in 1927 from the loose soil astride the Yellow River in Shanxi Province, in northern China, has been dated between 2600 and 2300 BC. Another example is a group of ribbons, threads and woven fragments, dated about 3000 BC, and found at Qianshanyang in Zhejiang province. More recent archeological finds - a small ivory cup carved with a silkworm design and thought to be between 6000 and 7000 years old, and spinning tools, silk thread and fabric. Fragments from sites along the lower Yangzi River reveal the origins of sericulture to be even earlier Sericulture or silk production has a long and colorful history unknown to most people.
For centuries the West knew very little about silk and the people who made it. Pliny, the Roman historian, wrote in his Natural History in 70 BC "Silk was obtained by removing the down from the leaves with the help of water". For more than two thousand years the Chinese kept the secret of silk altogether to themselves. It was the most zealously guarded secret in history.
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heavy rain falling on the roof. The newly hatched silkworm multiplies its weight 10,000 times within a month, changing color and shedding its whitish-gray skin several times. The silkworms feed until they have stored up enough energy to enter the cocoon stage. While they are growing they have to be protected from loud noises, drafts, strong smells such as those of fish and meat and even the odor of sweat. When it is time to build their cocoons, the worms produce a jelly-like substance in their silk spinning a cocoon around them until they look like puffy, white balls. Pupas The cocoons are then dipped into hot water to loosen the tightly woven filaments. These filaments are unwound onto a spool. Each cocoon is made up of a filament between 600 and 900 meters long! Between five and eight of these super-fine filaments are twisted together to make one thread. Finally the silk threads are woven into cloth or used for embroidery work. Clothes made from silk are not only beautiful and lightweight, they are also warm in cool weather and cool in hot weather. Literary sources such as The Book of History and The Book of Rites give further information about sericulture. Reeling silk and spinning were always considered household duties for women, while weaving and embroidery were carried out in workshops as well as the home. In every silk-producing province the daughters, mothers and grandmothers of every family devoted a large part of the day for six months in a year to the feeding, tending and supervision of silkworms and to the unraveling, spinning, weaving, dyeing and embroidering of silk. By the fifth century BC, at least six Chinese provinces were producing silk. Each spring, the empress herself inaugurated the silk-raising season, for silk production was the work of women all over China. The technique and process of sericulture were guarded secrets and closely controlled by Chinese authorities. Anyone who revealed the secrets or smuggled the silkworm eggs or cocoons outside of China would be punished by death.
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glands,
which hardens when it comes into contact with air. Silkworms spend three or four days
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According to Certain historians, the first Roman contacts with silk were that of the legions of the governor of Syria, Crassus. At the Battle of Carrhae, near to the Euphrates, the legions were said to be so surprised by the brilliance of the banners of Parthia that they fled.
Chinese silk trade route in ancient history time around 200 BC:
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established in the Middle East, undercutting the market for ordinary-grade Chinese silk. However high-quality silk textiles, woven in China especially for the Middle Eastern market, continued to bring high prices in the West, and trade along the Silk Road therefore continued as before. By the sixth century the Persians, too, had mastered the art of silk weaving, developing their own rich patterns and techniques. It was only in the 13th century the time of the Second Crusadesthat Italy began silk production with the introduction of 2000 skilled silk weavers from Constantinople. Eventually silk production became widespread in Europe.
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Andhra Pradesh, Tamil Nadu, Jammu & Kashmir and West Bengal, while the nonmulberry silks are produced in Jharkhand, Chattisgarh, Orissa and north-eastern states.
world comes from this variety and often silk generally refers to mulberry silk. Mulberry silk comes from the silkworm, Bombyx mori L. which solely feeds on the leaves of mulberry plant. These silkworms are completely domesticated and reared indoors. In India, the major mulberry silk producing states are Karnataka, Andhra Pradesh, West Bengal, Tamil Nadu and Jammu & Kashmir which together accounts for 92 % of country's total mulberry raw silk production.
2. Tasar: Tasar (Tussah): is copperish color, coarse silk mainly used for furnishings
and interiors. It is less lustrous than mulberry silk, but has its own feel and appeal. Tasar silk is generated by the silkworm, Antheraea mylitta which mainly thrive on the food plants Asan and Arjun. The rearings are conducted in nature on the trees in the open. In India, tasar silk is mainly produced in the states of Jharkhand, Chattisgarh and Orissa, besides Maharashtra, West Bengal and Andhra Pradesh. Tasar culture is the main stay for many a tribal community in India.
3. Oak Tasar: It is a finer variety of tasar generated by the silkworm, Antheraea proyeli
J. in India which feed on natural food plants of oak, found in abundance in the subHimalayan belt of India covering the states of Manipur, Himachal Pradesh, Uttar Pradesh,
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Assam, Meghalaya and Jammu & Kashmir. China is the major producer of oak tasar in the world and this comes from another silkworm which is known as Antheraea pernyi.
4. Eri:
Also known as Endi or Errandi, Eri is a multivoltine silk spun from open-ended cocoons, unlike other varieties of silk. Eri silk is the product of the domesticated silkworm, Philosamia ricini that feeds mainly on castor leaves. Ericulture is a household activity practiced mainly for protein rich pupae, a delicacy for the tribal. Resultantly, the eri cocoons are open-mouthed and are spun. The silk is used Indigenously for preparation of chaddars (wraps) for own use by these tribals. In India, this culture is practiced mainly in the north-eastern states and Assam. It is also found in Bihar, West Bengal and Orissa.
5. Muga:
This golden yellow color silk is prerogative of India and the pride of Assam state. It is obtained from semi-domesticated multivoltine silkworm, Antheraea assamensis. These silkworms feed on the aromatic leaves of Som and Soalu plants and are reared on trees similar to that of tasar. Muga culture is specific to the state of Assam and an integral part of the tradition and culture of that state. The muga silk and high value product is used in products like sarees, mekhalas, chaddars, etc
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Central Silk Board has taken a Lot of Initiatives to Develop Silk Sarees in India. They are: Basic planting material of high-yielding varieties of silkworm food plants.
Region and season-specific packages of practices for food plant cultivation and silkworm rearing.
Assistance in supply of inputs to rearers and reelers. Government of India also has taken lots of steps to improve silk sarees industries in India as part of their silk industry development plan.
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Mysore is rich for its Royal heritage and Grandeur and it is no surprise that the silk produced there reflect the traditional splendor through its rich yet delicate motifs. The name Mysore silk is a befitting tribute to its ancestry. KSIC the proud inheritor of the royal legacy has treasured it for serve decades, has producing pure god with rich zeri border. KSIC is the business of manufacturing quality silk products of varied designs for end user consumption. The silk Products are manufactured in our factories located in Mysore district of Karnataka state, INDIA.
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manufactured & supplied to meet the requirements of the royal family and ornamental fabrics to their armed forces. The unit was started with 10 looms and gradually increased to 44 looms over a period. The looms and preparatory machines were imported from Switzerland and was the first of its kind in India. After India gained Independence the Mysore state Sericulture Dept. took control of the silk weaving factory. In 1980 the Silk weaving factory was handed over to Karnataka Silk Industries Corporation Ltd., a Govt. of Karnataka enterprise and is popularly known as KSIC. The take over was enthused by effecting modernization & expansion assisted by the World Bank to the tune of Rs. 27.30 crores integrated under Karnataka sericulture project
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sarees, salwar kameez, shirts kurtas, silk dhoti and mens tie. The silk products are manufactured in our factories located in Mysore district of Karnataka state, INDIA.
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(Chart 3.1)
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KSIC has two modern factories engaged in manufacturing silk goods right from raw silk yarn to silk fabrics. The factories are located in T. Narasipura & Mysore both in the state of Karnataka, INDIA.
needs and raw silk yarn known as filatures are produced. The purchase is done on almost daily basis as the purchased cocoon cannot be stored for more than 2 to 3 days. Capacity Installed Capacity : 225kgs /day Actual production : 120kgs/day The factory uses the best Technology per say in raw silk manufacturing. It follows the international silk association standards and has the following stringent parameters for testing using standard Machineries.
a) Renditta This refers to amount of Kgs of cocoons required to produce 1Kg of raw Silk yarn b) Type of Cocoon Multivoltaine Cocoon : 8 to 8.5 Renditta Bi-Voltaine Cocoon : 6.5 to 7 Renditta
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Grade of Raw Silk Yarn - Grade A, Grade 2A, Grade 3A, Grade 4A, Grade 5A International Silk association Standards to test the following:
Denier - weight in grams/Mtr Tenacity Elongation Cleanness Neatness The silk filature plant uses modern Japanese & Korean Machineries having denier
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The Factory is located in the heart of the Mysore city and is spread over acres. The raw silk yarn Filatures obtained from T.Narasipura factory and open Market are put thro. Various process and Quality silk products are produced for end user consumption. The factory has an installed capacity of 8, 00,000 Meters per annum. The factory is provided with various high end equipments so as to produce best of silk. The factory started with 10 looms in 1930 under the rulers of erstwhile Mysore Kingdom today boasts of more than 159 looms, two Warping machines & Pirn Machines and any no. of Preparatory Machines. Most of the machines are imported from Switzerland and Japan. KSIC silk products are well appreciated in the market due to its 100% pure silk blended with 100% pure gold Zari (65% of silver & 0.65% of Gold). The sarees manufactured are of unmatched quality come in varieties to suit the customer tastes viz: Crepe-de-chine, Georgette, Zari printed crepe silk sarees, semi crepe sarees. The sarees are printed or dyed. The sarees come in a splash of over 100 different colors and any no. of design combinations. Some of the design combinations are:
Embroidery Design saree Big Butta Pallu Zari Rich Pallu Sari Saree Jawar Border Saree Small Mango Saree Zari Printed Saree Saree Tissue Saree Traditional Zari Saree Checked Zari Saree Mango Border Saree Sunrise Design saree Butta Pallu Saree Double Line Checks Saree. Based on the taste of the end consumers the sarees are printed and dyed with
suitable eye catching colors. Various approved quantity of approved chemicals are added at
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various stages as per silk manufacturing standards to retain the luster and quality of the silk Fabric. The sheen and the visual luxury of the crepes are only to be experienced. At 75 Gms per meter, the KSIC silk sarees have an unmatched drape. These crepes have delicate strands of zari interwoven in spectacular designs, in the borders and the pallu. The printed crepes are tributes to designing and come with a double advantage of possessing the crepe's softness and a vibrant range of designs from floral to geometric.
Compititors:
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No.
1. 2. 3.
Chairmen Managing Director, KSIC. Govt. of Karnataka. Dy. Secretary to Govt.( Budget and Resources) Finance Dept. 25586399 (O) 22258973 (O)
4.
26680190 (O)
5.
Sri ramesh Pandey, IAS Managing Director, Karnataka Silk Marketing Board. Govt. of Karnataka.
22235168 (O)
6.
Commissioner for Textiles and Director for Handlooms & Textiles. Govt. of Karnataka.
22271628 (O)
7.
Dr. N.Nagambika Devi, Commissioner for Sericulture IAS Development and Director for Sericulture. Govt. of Karnataka.
22353933 (O)
8.
Sri. B.S. Ramaprasad, Secretary to Govt., IAS Commerce & Industries Dept. Govt. of Karnataka.
22353933 (O)
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Personnel management is concerned with people at work and its aim is to develop good relationship between management and employee. Personnel management is that part of total management of an organization, which specially deals with human resources in respect of : a) Their procurement b) Their development c) Their motivation, towards the attainment of organizational Objectives
6.Keep employment records 7.Handle labor problems and employee disputes DUTIES OF PERSONNEL OFFICER:
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Group A B C D Total
SC 4 4 50 120 178
ST 1 1 11 60 73
RECRUITMENT:
The method by which the company recruits Labor is 1. Direct recruitment 2. Public service commission 3. Employment exchange
All employees of the individual corporation and companies excluding workers are defined in the factories Act and Excluding persons employed in the supervisory or m a n a g e r i a l c a p a c i t y w h o s e b a s i c w a g e s ( S t a r t i n g ) e x c l u d i n g D A a n d o t h e r allowances exceeds Rs. 700 are to be recruited through P.S.C Clerical post such as Steno Typist, Junior Assistants, Driver, Receptionist-Cum Telephone Operator, Maintenance Assistants etc. are filled up by under P.S.C recruitments. Managerial Supervisory and workers vacancies are filled up by direct recruitment. The advertisement
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is published
in the
newspapers
to fill
up the
vacancies. The
TRAINING
Training means to give information or skill through instructions or practical. It is a method for increasing the knowledge and skill of the people for specific job. Training is the art of increasing the knowledge and skills of employees for doing a particular job. The training methods are:1. on the job 2. off the job training 3. Apprenticeship training
APPRENTICESHIP TRAINING:
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In apprenticeship training a worker is appointed as an apprentice. The company gives apprenticeship training in the following trades. a) Electrical b) Plumber c ) F i t t i n g For selection or incumbent in cash trade, company seeks the list from t h e r e g i o n a l training centre, as per the rules.
REMUNERATION TO EMPLOYEES:
The minority reward paid by the management to worker or an employee forthe performance of the assigned task is called wages or salary. Salary is the remuneration paid to non-operative staff: salaries are paid on a monthly basis to office staff, managers and Technical advisors etc.Wages is the remuneration paid to the workers involved in production. Work and whos output can be directly measured. Some employees are working on daily wages.
LEAVE RULE :
STAFF 12 Days
Casual Leave
WORKERS -
Earned Leave
30 Days
WELFARE MEASURES:
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Employees will get PF, ESI, Minimum Bonus and Gratuity benefits.
SECURITY OFFICE
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Security officer is the head of the security office and under him o t h e r security guards. DUTIES OF SECURITY GUARDS 1. to issue gate pass 2. Safe guarding factory premises TIME OFFICE Under this section, there is a timekeeper and a clerk. Their duty is to seethat the employee reports in time. WORKING TIME Office Staff 10.00 - 5.30
Factory Workers - 8.30 5.00 VEHICLES The security guards are in charge of incoming and outgoing vehicles. Aseparate sheet us set up for keeping the vehicles.
TELEPHONE
The telephone operator is in charge of all the incoming and outgoing call during office time. Security officer in the gate operates the calls, which are coming after office hour. SPAN OF CONTROL The personnel officer is in charge of this department and under him junior Superintend. Junior Assistant, Steno, Receptionist, Driver, Peon.
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PRODUCTION:
Production is concentrated in the existing two plants namely1 . S i l k w e a v i n g & printing plant (MYSORE) 1. Silk filature plant 2. Mysore - Silk weaving & Printing silk products.
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The Factory is located in the heart of the Mysore city and is spread over acres. The raw silk yarn Filatures obtained from T . Narasipura factory and open Market are put thro. Various process and Quality silk products are produced for end user consumption. The factory has an installed capacity of 8, 00,000 Mtrs per annum. The factory is provided with today various boasts high of end equipments 159 so as two to produce best & of silk Kingdom Pirn The factory started with 10 looms in 1930 under the rulers of erstwhile Mysore more than looms, Warping machines
Machines and any no. of Preparatory Machines.Most of the machines are imported from Switzerland and Japan. KSIC silk product are well appreciated in the market due to its 100% pure silk blended with 100% pure gold Zari ( 65% of silver & 0.65% of Gold ).The sarees manufactured are of unmatched quality come in varieties to suit the customer tastes viz: Crepe-de-chine, Georgette, Zari printed crepe silk sarees, semi crepe sarees. The sarees are printed or dyed. The sareess come in a splash of over 100 different colors and any no. of design combinations. Some of the design combinations are: Embroidery Design saree Big Butta Pallu Zari Rich Pallu Sari Saree Jawar Border Saree Small Mango Saree Zari Printed Saree Saree Tissue Saree
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Traditional Zari Saree Checked Zari Saree Mango Border Saree Sunrise Design saree Butta Pallu Saree Double Line Checks Saree. Based on the taste of the end consumers the sarees are printed and dyed with
suitable eye-catching
colors.
Various
approved
quantity
of
approved
chemicals are added at various stages as per silk manufacturing standards to retain the luster and quality of the silk fabric. The sheen and the visual luxury of the crepes are only to be experienced. At 75gms per meter, the KSIC silk sarees have an unmatched drape. These crepes have delicate strands of zari interwoven in spectacular designs, in the borders and the pallu. The printed crepes are tributes to designing and come with a double advantage of possessing the crepes softness and a vibrant range of designs from floral to geometric. To protect esteemed customers from imitation of KSIC silks, KSIC have given a special embroidered number for each one of the sarees with a unique number and hologram. Other products of silk include soft silks, hankys, Neck Ties, Stoles, Cravats, dupion fabrics etc.2. T. Narasipura - Silk Filature Silk Filature refers to raw silk manufacturing unit.
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The unit manufactures raw silk yarn and transfer to meet the raw material requirement of silk weaving factory in Mysore. The factory is located in T. Narasipura, Mysore District in an area of approx factory is headed by a General Manager. The factory supplies raw silk yarn to their own silk weaving Factory located in Mysore. Approximately 1000 Kgs. of cocoons are purchased daily from Govt. Controlled Market depending on needs and raw silk yarn known as filatures are produced. The purchase is done on almost daily basis as the purchased cocoon cannot be stored for more than 2 to 3 days. 15acres. The
a) Renditta This refers to amount of Kgs of cocoons required to produce 1Kg of raw Silk yarn
b) Type of Cocoon Multivoltaine Cocoon : 8 to 8.5 Renditta Bi-Voltaine Cocoon : 6.5 to 7 Renditta
Grade of Raw Silk Yarn - Grade A, Grade 2A, Grade 3A, Grade 4A, Grade 5A
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Denier - weight in grams/Mtr Tenacity Elongation Cleanness Neatness The silk filature plant uses modern Japanese & Korean Machineries having
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various processes like silk skinning to remove gum spots manually. The unit is in the process of implementing ISO9002 standards.
Human is a management function that helps, manages recruit, select, train and develops members for an organization. It is obviously concerned with the peoples dimensions in organizations.
OBJECTIVES OF HRM:
Societal objectives-to be ethically and socially responsible to the Needs and challenges of society while minimizing the negative Impact. Organizational objectives-to serve the organization with its Primary objectives and bring about overall organizational Effectiveness. Functional objectives-to maintain the departments contribution at a Level where it serves the organizations needs tailoring the Department according to the requirement of the organization. Personal objectives-to assist employees in achieving their personal Goals, if these goals of employees are met it helps the organization to maintain retain and motivate the employees.
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INTEGRATION AMONG FUNCTIONS:Each business unit consists of several departments such as manufacturing, sales, finance, HRD, MIS, marketing, finance R7D and so on. All these departments should identify their basic course of action in order to help the business unit attain its goals and Objectives, managers should be aware that all these functions are inter related and must mesh its activities with the activities of other departments. Because a change in one department will definitely affect the way in which other departments operate.
MOTIVATION:Motivation is the process that account for an individuals intensity, Direction, and persistence of effort toward attaining a goal. Motivation is a process of stimulating people to action to accomplish Desired goals.
MOTIVATION HAS THREE DISTINCT FEATURES: It results from a felt need. Motivation triggers behaving Impelling a person to action. It is goal-directed. Motivation is a driving state that channels behavior into a specific course that is fulfillment of felt need. It sustains behavior in progress. It persists until the Satisfaction or reduction of need state occurs.
MOTIVATION IS NECESSARY:-
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To develop sound human relations. To increase efficiency and output. To develop team spirit. To inspire employees for responsible and challenging job To promote healthy competition among employees
display a marked lack of drive and commitment in their jobs, these qualities are usually alive and well in other areas of their lives. 2) The energy which the problem employees possess is often blocked in the work place. the blockage may occur because of new and sudden stress at home or frustrated dreams or broken promises at work. 3) Removing blockage of energy requires peoples participation. To motivate an employee to work towards organizational goals, it is necessary to find his other locus of energy and Leverage it. Instead of pushing solutions on people with the force of argument, the manager should pull solutions out of them. 4) Beyond a certain point, there is no need to show mercy to problem people.
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Financial management is responsible for estimation of financial resources. Financial is lifeblood of every business. Therefore it is most important and complicated for business. Finance department in KSIC LTD is needed by finance manager and under him accountant, junior superintend and cashier.
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1. Finalization of accounts 2. Preparation of wage sheets 3. Maintain cost records 4. Budget making and set target to be achieved 5. Setout the financial requirements, loans, income expenditure etc.
4. To arrange the reconciliation of the book of accounts of the company with the book of accounts of the company.
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1. Cash book 2. General Ledger 3. Bank Book 4. Sales Journal 5. Purchase Journal
MARKETING STRATEGIES:The present market context for silk in India is one of the vigorously growing internal demands for silk fabrics, with growth rates of above 10% per year. It is mostly for traditional (sari type) design and does not impose sophisticated quality requirements upon the industry. This situation is likely to continue, unless Indian sericulture is able to provide sufficient quantities of raw silk at affordable prices. The present trends represents a limitation to price increases for silk produced in India by import from other silk producing countries like China, Brazil, Korea etc., as well as by substitution with other fibers including by artificial silk. It also appears unlikely that the present demands can be met merely by expanding mulberry area in order to increase cocoon and raw silk production. Future additional output is raw silk will therefore mostly have to come from substantial productivity increases, mainly area and labor productivity. Concurrently there is a growing demand for silk fabric among the growing Indian middle class and young urban consumers.
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These modern silk fabrics typically are produced by the expanding power loom weaving industry. The quality requirements imposed by this trend can only be met by bivoltine raw silk for conventional power looms. The bulk of todays world export demand is almost exclusively based on high graded quality bivoltine raw silk. If Indian sericulture is unable -to generate a substantial production of bivalent raw silk, these important market segments will continue to be lost outside competitors.
HENCE THREE MAIN MARKET SEGMENTS OFFER GREAT OPPURTUNITY TO INDIAS SILK INDUSTRY:O The broadening domestic traditional demand multi bivoltine based O The domestic demand for non-traditional silk fabrics, based at least partly on non-graded bivoltine raw silk o The vast and expanding international market for raw silk, silk fabrics and ready mades, based on graded bivoltine silk, an export potential as yet relatively little exploited by India.
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Price:
Price is a basic and critical factor; in generally the return on capital investment of business enterprise. Pricing methods and policies contribute directly to the success or failures of a business irrespective of any other single profit activity. KSIC is following a good pricing policy which is providing the ultimate consumer their privilege of getting goods at reasonable price.
Sales:
The company sales are made through its on units it has around 15 showrooms in India in different locations, in that 4 of them are in Bangalore, and there is a good network system of consignment agents which will take care of internal and international markets. KSIC now introduced online marketing facilities, which will cater to the customers inside and out side India. ISO 9001 2000 programs KSIC Ltd got ISO 9001 2000 Certificate in the year of 2004, company is now working under the guidance of ISO Advertising Strategy for Selling.
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Method of purchasing:
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KSIC adopt centralized purchasing. It includes purchase of raw materials, stores, land and equipment. Fund, stationary, supplies, chemicals etc. all bulk purchases are petty purchases are made though this department except maintenance purchase. Maintenance purchases are made by administration section.
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The company has been set up a quality control section for the purpose of quality control and research and development. The company has a continuous research and development programmers a result of which, they can identify new product lines. The quantity control ensures the consistent quality products.
Product Development
This function includes the development of original products, modifications etc. these functions are done in accordance with the taste and preference of customers.
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Designing
Designing of silk products are done by both designers of international reputes and national reputes. They create new concepts and trends in the area of weaving color combinations.
Address Jubilee Showroom 44/45 Leo Complex, Residency Road Cross, Bengaluru-560 025. HSR Showroom # 35 A, 1st Floor, BDA Commercial complex, HSR Layout, Bengaluru-560 102 Asiatic Building, Beside Janatha Bazar, K.G Road Bengaluru- 560 009 Reshmalaya Bengaluru 560 025 # 198,BSR Arcade, Ground Floor,
KSIC HSR
25721548
Smt. B.Savithri
KSIC JBSR
22262077
Sri. L. Lingiah
KSIC RMSR
25550133
KSIC GBSR
26604097
Smi. Vaidehi
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KSIC MSR
Gandi Bazar Main Road Bengaluru 560 004 # 24/2/1,5th Cross, Geethanjali Road Malleswaram Bengaluru 560 003
23461608
Sri. D. Krishnappa
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SWOT
SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and Weaknesses are internal factors. Opportunities and Threats are external factors.
STRENGTHS:1. KSIC is a limited company. Supported by government. 2. KSIC awarded the certificated of geographical indication for Mysore silk.
3. Elevating it to a brand name for a exclusive use. 4. KSIC is the only organization to give guarantee for its zari saree in the form of embroiders code number which is unique to each saree. 5. KSIC uses only high quality pure silk and 100% pure gold zari.
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WEAKNESS:1. Lack of technology improvement. 2. Shortage of skilled labors 3. Heavy competition 4. They are very weak towards attracting young customers because of trendy design.
OPPORTUNITIES:1. Capacity of meeting higher demand and attain optimum utilization of existing resources. 2. Scope in expansion of exports on a wider network of countries around the globe. 3. Reduce second generation (present reduction from past 3 years has been reduced by 16% to 5%)
THREATS:
Loss in filature unit in T.Narsipura. Suitable climate for cocoons production and to meet their machinery.
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Competitors issue. There are the high variations in purchase of raw materials such as cocoons, gold lace and dye.
MAKINSEYS 7S MODEL
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MAKINSEYS 7S FRAME WORK WITH SPECIAL REFERENCE TO ORGANIZATION UNDER STUDY STRATEGY
To build long term client relationship this helps us to read the market behavior vis-a-is the changing fashion trends. Long term client relationship also helps us to attract new clients. Center of excellence to act as a differentiating factor and will play a vital role in our strategy to offer high end fashion designs and innovative product engineering to customer requirements.
To strengthen our fabric business in order to have full control of entire fabric supply chain from yarn dyeing, weaving to processing of fabrics. Enhance client relationship: work closely with large format clients to enhance stickiness while keeping a close watch on changing market behavior and fashion trends.
STRUCTURE
End organization has the structure which would experience the pattern of the management in organization. It shows the relationship among the various positions and the
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activities. This organization has divisional organization structure with diversified products headed by different category heads, the advantages being sharp focus on each category, retains functional specialization within each division.
SYSTEMS
The company uses ERP systems for planning, controlling, organizing and executing the work. They maintain a database of all the activities run in the past for the reference and future forecast by the designing team. Rewards are recognition systems aligned with the vision, strategies and objectives, the employees regular performance evaluation is done; training is given for the improvement. They have online sales tracking systems which will update the management on stores performance.
STYLE
Style is nothing but an organization culture which has been in practice through the years. The company shares a common way of thinking and behaving in their customer dealing them is self motivating. When we talk about the KSIC the style of decision making is centralized decision making. KSIC relates to of fabric, and retailing them, where production manager and marketing managers play a dominant role in decision making.
STAFF
The manpower on role is sufficient enough to manage the show as per the requirement of the management, the process of integration new people into the organization starts from:
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The requirement is sent to the Hr department through the heads of the concern department.
After scrutinizing the by Hr, it is forwarded to directors for approval. Interview panel will select the candidate after negation the salary, assessing the competency skills and services. Joining formalities are fulfilled. Then the induction of the company is given for 2-3 days. Training on job for a week time in the department.
SKILLS This organization is the combination of silk, apparel, retail business the skill required for the same is also more, most of them are merchandisers, designers, quality controller, operation mangers, laundry managers and technicians, machine engineers, business researchers, visual merchants, showroom designers, the company provides extensive training facilities to the employees to upgrade themselves on the current technology to provide the best in terms of quality.
SHARED VALUE The company has friendly atmosphere which always welcomes new ideas and encourages the employees for bringing changes in their working style aligning with achieving the organizational goals.
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06. SCHEDULING OWN WORK: Freedom of ones own work contributes to enrichment. Deciding when to tackle which assignment is an example of self scheduling. Employees who perform creative work have more opportunity to schedule their assignments than those who perform routine jobs. 07. A qualified person must be selected by an interview. 08. Giving a proper apprenticeship training about the new technical machines to the Workers. 09. Well co-operation between the supervisors to the workers. 10. Quality raw material should be supply at a time. 11. Good relationship between the producers to the clients/consumers. 12. Proper communication skills must be applied to the organization. 13. improving the growth of the organization like, development of technology, Communication skills, quilted raw materials and time management etc.
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CONCLUSION
KSIC LTD., established different functional departments and gave the real experiences about business world. By seeing the report practically of the business can be understood and comparison between theoretical knowledge and ongoing practices can be analyzed and to some extend theoretical knowledge cannot relate practically. KSIC LTD.,employees co- ordinate very well to complete my project successfully, HR Manager, Marking Manager, Production and Planning Manager provided me all information I required and explained me about practical implementation of each department. I would like to thank management of KSIC LTD., for allowing me to do the project in the company. I utilized the opportunity sincerely, and I got practical knowledge about the organization.
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LEARNING EXPERINCE:
As prescribed by Bangalore University every student of MBA to undergo a project for 4 weeks at the end of second semester. It is a good opportunity for student to understand the functioning of good management. & interface the various functioning departments starting from Operations, Production, Program Management, Quality, Engineering, Supply Chain, Purchase, Planning, Sourcing, Stores, Finance and HR departments. KSIC is a very reputed company for manufacturing world renowned Mysore silk. Innovation of new products, maintaining the good quality of the products and active involvement of the company personnel with the entire activities made it reputed across the country as well as around the world. During the project work the office staffs have been found very co-operative in providing necessary information related to the project. To end with it was it was very pleased experience and we feel privileged for having completed by in plant training in such a prestigious company.
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BIBLOGRAPHY Annual reports of KSIC, Mysore silk: Flow charts from both the production units Company Brochures Silk weaving factory Mysore: Printed hand outs KSIC: Public utility Building M.G.Road, banglore
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