PGDM SEMESTER I BASICS OF MARKETING

Tutorial
Total Marks: 100
Instructions
i. ii. iii. iv. v. vi. vii. viii. ix. These questions check your ability to think, analyze, Be clear and precise while answering. Be legible and write in good hand writing. Do not copy. All those whose answers will be same (copied from each other) will get ZERO. You have to attempt all questions. Use diagram and example wherever necessary. Marking Scheme (Questions 1 to 10 carries 10 marks; marks will be on subject to how well you are presenting yours ideas with pertinent examples). You can use the books, journal and magazine available in your library. Write this paper well as this will help as your notes later on during final exams.

1. Discuss the concept of globalization. Comment upon the increasing trend towards globalization marketing. 2. How has the internet changed consumers? Marketers? 3. Compare and contrast customer needs, wants, and demands. Describe the need versus the want for the following products: Mountain Dew, Nike shoes and I- Pod. 4. In Your opinion which type of factors, economic or psychological, are more effective at the time of a marketing or buying decision. Show how buying behavior for computers affect the marketing strategies. 5. Discuss and analyze how Maruti Udyog Ltd. is using the advertising of their new models to show major factors influencing the buyer behavior of a particular market. 6. Satellite Television Asian Region (is an Asian TV service owned by Rupert Murdoch's News Corporation ) when it was first launched on 21 February 1992, Star Plus was an English-language television channel showing international content from

the U.S., U.K and Australia. Currently they have changed a lot understanding the Indian consumer behavior and preferences. You have to track the evolution of the STAR Plus vis--vis Indian viewership preferences. You can also use (STP) to show STARs changing Avatar. 7. You are appointed as a market research executive in Gold Jewelers, Chennai. It is a fast growing company poised for expansion of its branches in various cities in Tamil Nadu. The company is interested in studying consumer behavior. You are required to submit a report to the CEO about the (potential, demand, segmentation, targeting, positioning, purchasing behavior etc) of South Indians with regard to gold jewelry. 8. List some of the Indian demographic trends of interest to marketers. Discuss whether these trends pose opportunities or threats for marketers. 9. Analyze the Indian telecom industry and multi brand organized retail on PESTLE framework. Give conclusions on the industry structure. 10. List out what are the things that Karl Slym can do for Tata Motors in the framework of 7 Ps of marketing.