HTC Cha Cha

Sales Presentation
APAC Product Marketing 2011/04/10

1
2011410

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RACHEL
Always On: Uber Digital Kids

My phone lets me express who I am. It keeps me updated on all my friends and always ready to post. Demographic
1418 years old, 1824 also, 60% male/40% female, Have incidents of windfall cash and presents that allow expensive purchases like phones and consoles

Wants & Needs

My phone shows who I am, Social networks, Messaging, Apps, Games, Mobile internet, Manage and share content, Discovering new features on the phone is fun

Behaviors
Function rulesneeds to be able to do what I need, Budget seekers, Risk aversewill go for reliable top sellers

HTC Proprietary and Confidential

2011410

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HTC Proprietary and Confidential

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Straight To Social Networks

Status, photos, web pages, video, music and location go straight to social networks with Facebook share button.
HTC Proprietary and Confidential

2011410

SHARE FROM YOUR HOME SCREEN

Share whats on your mind: post a photo or video to your wall, or check-in with Facebook Places from your Home screen

HTC Proprietary and Confidential

2011410

SHARE FROM YOUR HOME SCREEN

Share whats on your mind: post a photo or video to your wall, or check-in with Facebook Places from your Home screen

HTC Proprietary and Confidential

2011410

SHARE FROM YOUR HOME SCREEN

Share whats on your mind: post a photo or video to your wall, or check-in with Facebook Places from your Home screen

HTC Proprietary and Confidential

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MUSIC SHARING
Share what youre listening to with album art on Facebook directly from Music Player.

HTC Proprietary and Confidential

2011410

MUSIC SHARING
Share what youre listening to with album art on Facebook directly from Music Player.

HTC Proprietary and Confidential

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PHOTO SHARING: FULL SCREEN PHOTO VIEWER

Press the Facebook share button in the Gallery full screen photo viewer to upload your photo via Media Uploader

HTC Proprietary and Confidential

2011410

PHOTO SHARING: FULL SCREEN PHOTO VIEWER

Press the Facebook share button in the Gallery full screen photo viewer to upload your photo via Media Uploader

HTC Proprietary and Confidential

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PHOTO SHARING: ONLINE PHOTOS

Press the Facebook share button in the online full screen viewer to post the photo URL

HTC Proprietary and Confidential

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PHOTO SHARING: ONLINE PHOTOS

Press the Facebook share button in the online full screen viewer to post the photo URL

HTC Proprietary and Confidential

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PHOTO SHARING: ALBUMS

Press the Facebook share button in an Albums grid view to select photos to upload

HTC Proprietary and Confidential

2011410

PHOTO SHARING: ALBUMS

Press the Facebook share button in an Albums grid view to select photos to upload

HTC Proprietary and Confidential

2011410

PHOTO SHARING: ONLINE ALBUMS

Press the Facebook share button in the online album grid view to post the album URL

Summer

HTC Proprietary and Confidential

2011410

VIDEO SHARING
Press the Facebook share button in the Video Player to upload your video via Media Uploader

HTC Proprietary and Confidential

2011410

VIDEO SHARING
Press the Facebook share button in the Video Player to upload your video via Media Uploader

HTC Proprietary and Confidential

2011410

ONLINE VIDEO SHARING

Press the Facebook share button in the Video Player to upload your online video

HTC Proprietary and Confidential

2011410

ONLINE VIDEO SHARING

Press the Facebook share button in the Video Player to upload your online video

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HTC Proprietary and Confidential

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WEB PAGE SHARING

Press the Facebook share button in your browser to publish what youre reading

HTC Proprietary and Confidential

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WEB PAGE SHARING

Press the Facebook share button in your browser to publish what youre reading

HTC Proprietary and Confidential

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PLACES CHECK-IN & SHARING

Press and hold the Facebook share button to check-in places

HTC Proprietary and Confidential

2011410

PLACES CHECK-IN & SHARING

Press and hold the Facebook share button to check-in places

HTC Proprietary and Confidential

2011410

PLACES CHECK-IN & SHARING

Press and hold the Facebook share button to check-in places

HTC Proprietary and Confidential

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SHARE WITH A FRIEND

Press the Facebook share button in your friends Facebook Contact Card to post to their wall

HTC Proprietary and Confidential

2011410

SHARE WITH A FRIEND

Press the Facebook share button in your friends Facebook Contact Card to post to their wall

HTC Proprietary and Confidential

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Chat With All Your Friends

See Who is online from your home screen. One click instant chat.
HTC Proprietary and Confidential

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FACEBOOK CHAT
Reach your friends when theyre online with one click instant chat. Have multiple chats at once.

HTC Proprietary and Confidential

2011410

FACEBOOK CHAT
Reach your friends when theyre online with one click instant chat. Have multiple chats at once.

HTC Proprietary and Confidential

2011410

FACEBOOK CHAT
Reach your friends when theyre online with one click instant chat. Have multiple chats at once.

HTC Proprietary and Confidential

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Knockout Messages Like a Champ

Shoot o responses in messages, Facebook, Twitter, chat, or mail with QWERTY keyboard. HTC Proprietary and Confidential
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FAST TYPING WITH SPACIOUS KEY PITCH

Exposed QWERTY keyboard, separate button design, and high contrast color for easy identication. Dedicated Facebook share button.

HTC Proprietary and Confidential

2011410

FAST TYPING WITH SPACIOUS KEY PITCH

Exposed QWERTY keyboard, separate button design, and high contrast color for easy identication. Dedicated Facebook share button.

6.6m

HTC Proprietary and Confidential

2011410

Comfortable and Fast Typing with Spacious Key Pitch

2.6 HVGA touch screen (landscape)

separate button design dedicated Facebook share button high contrast color for easy identication

6.6mm wider than Motorola Droid Pro and RIM Blackberry Curve (both are 6.0mm)

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Born To Be Social
Rich social widgets. Social caller ID.
HTC Proprietary and Confidential

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RICH SOCIAL WIDGETS

Calendar with Facebook events and birthdays, Friend Channel, Friend Stream, Birthday and Events, and Facebook chat

HTC Proprietary and Confidential

2011410

RICH SOCIAL WIDGETS

Calendar with Facebook events and birthdays, Friend Channel, Friend Stream, Birthday and Events, and Facebook chat

HTC Proprietary and Confidential

2011410

RICH SOCIAL WIDGETS

Calendar with Facebook events and birthdays, Friend Channel, Friend Stream, Birthday and Events, and Facebook chat

HTC Proprietary and Confidential

2011410

RICH SOCIAL WIDGETS

Calendar with Facebook events and birthdays, Friend Channel, Friend Stream, Birthday and Events, and Facebook chat

HTC Proprietary and Confidential

2011410

RICH SOCIAL WIDGETS

Calendar with Facebook events and birthdays, Friend Channel, Friend Stream, Birthday and Events, and Facebook chat

HTC Proprietary and Confidential

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SOCIAL STATUS LOCKSCREEN

See friends social status on your screen before you answer the call

HTC Proprietary and Confidential

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SOCIAL CALLER ID
See friends birthday reminder and status updates in every phone connection

HTC Proprietary and Confidential

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HTC Sense.com & Others

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Manage your phone remotely. Locate. Forward. Lock. Wipe. Migrate to HTC Wildre S and get started easily

ENRICH YOUR PHONE EXPERIENCE WITH HTC HUB

Browse featured content in HTC Likes. Browse third party content. Mark apps & music and sync to handset for downloading. Comment on content for HTC friends

Play HTML5 H.264 video

HTC Proprietary and Confidential

2011410

ENRICH YOUR PHONE EXPERIENCE WITH HTC HUB

Browse featured content in HTC Likes. Browse third party content. Mark apps & music and sync to handset for downloading. Comment on content for HTC friends

Play HTML5 H.264 video

HTC Proprietary and Confidential

2011410

ENRICH YOUR PHONE EXPERIENCE WITH HTC HUB

Browse featured content in HTC Likes. Browse third party content. Mark apps & music and sync to handset for downloading. Comment on content for HTC friends

Play HTML5 H.264 video

HTC Proprietary and Confidential

2011410

ENRICH YOUR PHONE EXPERIENCE WITH HTC HUB

Browse featured content in HTC Likes. Browse third party content. Mark apps & music and sync to handset for downloading. Comment on content for HTC friends

Play HTML5 H.264 video

HTC Proprietary and Confidential

2011410

ENRICH AND MANAGE YOUR CONTACT INFO

Easily manage contacts and contact groups from the web. From your computer library you can easily add a photo to every contact

HTC Proprietary and Confidential

2011410

ENRICH AND MANAGE YOUR CONTACT INFO

Easily manage contacts and contact groups from the web. From your computer library you can easily add a photo to every contact

HTC Proprietary and Confidential

2011410

ROBUST COMMUNICATIONS FROM ANY PC

Compose and send SMS from your PC. View lifetime of messages at a glance. Search archived messages by keyword. View conversation with specic person and reply to SMS directly in threaded view

HTC Proprietary and Confidential

2011410

ROBUST COMMUNICATIONS FROM ANY PC

Compose and send SMS from your PC. View lifetime of messages at a glance. Search archived messages by keyword. View conversation with specic person and reply to SMS directly in threaded view

HTC Proprietary and Confidential

2011410

ROBUST COMMUNICATIONS FROM ANY PC

Compose and send SMS from your PC. View lifetime of messages at a glance. Search archived messages by keyword. View conversation with specic person and reply to SMS directly in threaded view

HTC Proprietary and Confidential

2011410

ROBUST COMMUNICATIONS FROM ANY PC

Compose and send SMS from your PC. View lifetime of messages at a glance. Search archived messages by keyword. View conversation with specic person and reply to SMS directly in threaded view

HTC Proprietary and Confidential

2011410

PEACE OF MIND WITH DASHBOARD

Find your phone by making it ring louder. Forward missed calls and unread messages. Lock your phone remotely. Erase phone data when its lost.

HTC Proprietary and Confidential

2011410

PEACE OF MIND WITH DASHBOARD

Find your phone by making it ring louder. Forward missed calls and unread messages. Lock your phone remotely. Erase phone data when its lost.

IM HERE

HTC Proprietary and Confidential

2011410

PEACE OF MIND WITH DASHBOARD

Find your phone by making it ring louder. Forward missed calls and unread messages. Lock your phone remotely. Erase phone data when its lost

HTC Proprietary and Confidential

2011410

PEACE OF MIND WITH DASHBOARD

Find your phone by making it ring louder. Forward missed calls and unread messages. Lock your phone remotely. Erase phone data when its lost

HTC Proprietary and Confidential

2011410

PEACE OF MIND WITH DASHBOARD

Find your phone by making it ring louder. Forward missed calls and unread messages. Lock your phone remotely. Erase phone data when its lost

HTC Proprietary and Confidential

2011410

PEACE OF MIND WITH DASHBOARD

Find your phone by making it ring louder. Forward missed calls and unread messages. Lock your phone remotely. Erase phone data when its lost

HTC Proprietary and Confidential

2011410

TRANSFER DATA
Get data o of your old phone and onto your new HTC phone via Bluetooth

HTC Proprietary and Confidential

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TRANSFER DATA
Open an HTC account to back up and restore your data and much more

HTC Proprietary and Confidential

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UNIVERSAL INBOX
See mail from all of your accounts in a single view

HTC Proprietary and Confidential

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PERSONALIZE
New personalize menu puts customization at your ngertips

HTC Proprietary and Confidential

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Key Selling Features

Straight to Social Networks
Status, photos, web pages, video, music, and locations go straight to social networks with Facebook share button

Chat With Your Friends

See who is online from your home screen One click instant chat

Knockout Messages Like a Champ

Shoot o quick responses in messages, Facebook, Twitter, chat or mail with QWERTY keyboard

Born to be Social
Rich social widgets Social caller ID

HTC Proprietary and Confidential

2011410

Color Options

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Specification
Size Networks 114.4 x 64.6 x 10.7 mm GSM WCDMA Chipset Qualcomm@MSM 7227 Turbo, 800MHz Android Gingerbread 2.6 inch Landscape HVGA TFT capacitive touch screen 5 MP, AF, 1x LED ash VGA front camera Memory 512 MB ROM, 512 MB RAM microSD expansion slot Battery Other features 1250 mAh Facebook share WiFi 802.11 b/g/n BT 3.0 GPS/aGPS G-Sensor with digital compass 3.5mm audio jack

OS Display

Camera

HTC ChaCha
June, 2011

HTC Proprietary and Confidential

2011410

Competitors
HTC Cha Cha Screen Size/Resolution
2.6/320 x 480

Nokia X5-01
2.4/240 x 320

RIM BlackBerry Torch 9800

3.2/ 480 X 360

CPU Clock Speed/ROM/RAM 800 MHZ/512 MB/512 MB Camera OS UI Application SRP

2011410

600 MHz/512 MB/256 MB

624 MHz/512 MB/512 MB

5 MP/AF/one LED flash/ VGA front facing camera Android Gingerbread

5 MP/one LED flash

5 MP/AF/one LED flash

S60 V3

BlackBerry 6

HTC Sense 2.1 Landscape

S60 V3

BlackBerry 6

Market/200K (57% free)

Ovi/35K (26% free)

App World/25K (26% free)

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