FRANCHISE CASE STUDY: Stick To Your Concept - How To Equip Your Chain, Franchise or Business With Critical Know-How

Stick to your concept
How to equip your chain, franchise or business with critical know-how
Copyright 2012 Chainformation. All rights reserved.
A LEADER IN FRANCHISE AND RETAIL SOFTWARE
WHO WE ARE
WHAT WE DO
WHO WE HELP
A software company founded by industry experts who live and breathe chain concepts.
Cloud based software designed specifically for retail, franchise and chain businesses.
We equip leading retail and franchise chains around the world with our turnkey solution.
Experts agree, that customer experience is the next competitive battleground.
Is your customer experience consistent?
PROMISED
DELIVERED
Is your customer experience brand compliant?
Is your customer experience properly executed?
Every time? In every location? In every geography?
INSIST ON
CONSISTENCY
Chains by numbers
1 out of 12 businesses is a franchise or chain
Chain and franchise account for 50% of all retail sales in the United States
A new franchised business is opened every 8 minutes of every business day
In a nutshell: the global franchise industry, including retail, is growing significantly faster than the economy.
Are you geared up for the ride?
Growing effectively means new problems must be tackled
How do you keep recipes intact for 2, 50 or 300 locations?
How do you expand abroad without losing brand control?
How do you inform staff about important news and upates?
Sound familiar?
We have problems with our franchise manual nobody reads it, and its difficult to update I want a system that delivers know-how and secures brand compliance to all my stores but my stores just want an Intranet
My stores dont know what central promotions were running. Customers are frustrated.
Here are three ways to help your retail chain or franchise business grow effectively:
Have clear procedures Provide easy-to-use tools Share & communicate
Another way of saying it
EQUIPPING YOUR STAFF WITH CRITICAL KNOW-HOW DRIVES YOUR SUCCESS
Identity
Web publishing
Work Processes
Loyalty Club Tools
Marketing Assets
Reporting Tools
EQUIPPING YOUR STAFF WITH CRITICAL KNOW-HOW DRIVES YOUR SUCCESS
Pricing
E-mail and SMS Marketing tools
Recipes
Training Programs Discount Agreements
Vendor Agreements
Your know-how can be delivered to your store locations in two ways
or
Introducing CCM
A cloud-based management software for your chain Developed spefically for multi-unit businesses in retail and franchise Enables daily communications and provides access to criticial work processes Collects all your know-how in one place
HANDLING OVER HALF A MILLION LOG-INS PER MONTH

To view a video about CCM, click here.
SOME OF OUR PAST AND PRESENT CUSTOMERS:
CCM General Features

100% BROWSER ENABLED
Only requires a browser, independent from other IT applications
TRACKING PARTICIPATION
Ensure that business critical documents are read, and training programs taken. Keep your staff informed and educated.
DYNAMIC AND SCALABLE

Modular structure makes it possible to grow and seamlessly integrate new functionality as need arises. Fast Deployment, low TCO and High ROI
PROTECTS YOUR KNOW-HOW

Secure system for On-Screen reading only. No Printing, Copying or Printing permitted.
EXTENSIVE FUNCTIONALITY PACKS

Wide selection of plug-ins, including E-Learning, Sales Reporting and E-mail marketing tools.
ROLE BASED ACCESS

Based on individual Job Profile, Market, Language and Business Area to minimize info overload
OPS. MANUALS
Easily track versions and manage updates of your manuals and processes across your business.
Our customers are chains
RETAIL RESTAURANTS FRANCHISE

CCM can be used whether you operate a local, national or global chain business
FRANCHISED | WHOLLY-OWNED | START-UPS | GLOBAL MULTI-BRANDED | MULTIPLE MARKETS
19
Words from our customers

With CCM by Chainformation, we have a truly global platform that combines our franchise communication needs and digital franchise manuals in a one-stop system. We are equipped for future expansion and growing with limited ramp up time. Growing from a multi-branded retail network to a centrally coordinated mono-brand retail chain doesnt come without its fair share of headaches. To support the transition and our 1,000 employees, we decided to implement a retail software that enabled communication, collaboration and content to be shared with speed and efficiency. CCM by Chainformation was the obvious choice. A successful franchise must provide its locations with a software platform that simplifies and improves the daily operations. You need a software platform that enables collaboration and sharing of content - and most importantly is built according to the unique requirements of the franchise industry. For OLearys, the CCM franchise software by Chainformation met all these requirements. Christian Bellander, Chief Operating Officer
Dan Hollstrm, Development Director
Anders Lundblad, Marketing Director
Helping retail and franchise leaders equip staff with critical know-how around the world.
Is CCM right for your business? Lets look at a typical communication process in a chain business.
You
Your Customers
Your Chain
Your brand is a promise from you to your customers.
How well your chain can deliver on that promise sets the conditions for growth and profits.
As a Franchisor, you have delegated the responsibility to deliver on these promises to your co-workers and franchisees, when interacting with customers.
You must be able to clone your success factors
Communication and know-how transfer is a never ending process in an ever changing business environment.
What if...?
You
Your Customer
Or....?
You
Your Customer
Recap: Whats in it for my business?
CONSISTENCY
BRAND COMPLIANCE
PROCEDURES
A BETTER INFORMED STAFF DRIVES A BETTER BUSINESS. CCM collects all your know-how in one place to help your staff deliver a better customer experience across all your store locations
Recap: Whats in it for my business?

Every staff member will have access to the same, correct information, at the correct time. The quality of performance will be directly linked to processes and procedures available across the network Your end-customers will benefit from a consistent brand and service experience
Shorter time-toprofit for new units and staff
Be consistent across your operations
Minimize operational errors and costly re-sets Deliver on your promises to franchisees and end customers
Capitalize on Best Practice
Maintain corporate culture when expanding geographically
Share standards on Our Quality and Our Way
Our promise: CCM will simplify daily operations for any multi-unit business
People & Collaboration
Role based multi-level access Intra- & Extranet in several languages
Self Serve 24/7 Web access
Trouble Ticketing Digital Ops.Manual
End Customer Communication CRM
Image & File Library
User Tracking & Monitoring
Customer Examples
Customized log-on page to fit your brand
Main Navigation
Franchise Handbooks Good overview with relevant, process oriented topics and one-click links. Available links defined by user access role. Any content searchable in database Real time updates online.
Customized templates to reflect your brand and operational processes
Role based content with quick access to daily operational support and information
CCM is more than meets the eye

WHAT YOU GET: On the surface: Your stores get an Intranet on steroids.
Under the surface: A one-stop system that delivers know-how, enables dialogue and speed of communication between your head office and all stores, outlets and locations Customized to your exact specifications and ready out of the box!
CCM is customized for store and franchise environments and can be up and running in just 2-4 weeks.
Getting started is easier than you think. 3 simple steps to turn knowledge into action.
Identify the 20% of activities your Franchisees do on a daily basis that generate 80% of your profits and build your brand. These 20% are your know-how.
Document this in an easy-tounderstand way, then make it accessible through a smart framework with intuitive navigation, governed by logical rules.
Outcome: The right information the right person, at the right time and in reference to their job = more likely the right things will be done the right way!
Equip your business with a tool that enables seamless communications. Try CCM by Chainformation today.
Cloud based service with convenient subscription
Choose your own functionality package
Pay as you use per Head or per Store/Unit
Running costs not more than an average cell plan per store and month. All upgrades and new versions included. Click here to learn more.

FRANCHISE CASE STUDY: Stick To Your Concept - How To Equip Your Chain, Franchise or Business With Critical Know-How

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FRANCHISE CASE STUDY: Stick To Your Concept - How To Equip Your Chain, Franchise or Business With Critical Know-How

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Stick to your concept

How to equip your chain, franchise or business with critical know-how

Copyright 2012 Chainformation. All rights reserved.

A LEADER IN FRANCHISE AND RETAIL SOFTWARE

Copyright 2012 Chainformation. All rights reserved.

Experts agree, that customer experience is the next competitive battleground.

Copyright 2012 Chainformation. All rights reserved.

Is your customer experience consistent?

Is your customer experience brand compliant?

Copyright 2012 Chainformation. All rights reserved.

Is your customer experience properly executed?

Copyright 2012 Chainformation. All rights reserved.

Every time? In every location? In every geography?

1 out of 12 businesses is a franchise or chain

A new franchised business is opened every 8 minutes of every business day

Copyright 2012 Chainformation. All rights reserved.

Copyright 2012 Chainformation. All rights reserved.

Growing effectively means new problems must be tackled

How do you keep recipes intact for 2, 50 or 300 locations?

How do you expand abroad without losing brand control?

How do you inform staff about important news and upates?

Copyright 2012 Chainformation. All rights reserved.

Copyright 2012 Chainformation. All rights reserved.

Copyright 2012 Chainformation. All rights reserved.

Another way of saying it

EQUIPPING YOUR STAFF WITH CRITICAL KNOW-HOW DRIVES YOUR SUCCESS

Copyright 2012 Chainformation. All rights reserved.

Loyalty Club Tools

EQUIPPING YOUR STAFF WITH CRITICAL KNOW-HOW DRIVES YOUR SUCCESS

E-mail and SMS Marketing tools

Training Programs Discount Agreements

Copyright 2012 Chainformation. All rights reserved.

Your know-how can be delivered to your store locations in two ways

Copyright 2012 Chainformation. All rights reserved.

HANDLING OVER HALF A MILLION LOG-INS PER MONTH

Copyright 2012 Chainformation. All rights reserved.

CCM General Features

DYNAMIC AND SCALABLE

PROTECTS YOUR KNOW-HOW

EXTENSIVE FUNCTIONALITY PACKS

ROLE BASED ACCESS

Copyright 2012 Chainformation. All rights reserved.

Our customers are chains

RETAIL RESTAURANTS FRANCHISE

Copyright 2012 Chainformation. All rights reserved.

Words from our customers

Dan Hollstrm, Development Director

Anders Lundblad, Marketing Director

Copyright 2012 Chainformation. All rights reserved.

Copyright 2012 Chainformation. All rights reserved.

Your brand is a promise from you to your customers.

You must be able to clone your success factors

Copyright 2012 Chainformation. All rights reserved.

Copyright 2012 Chainformation. All rights reserved.

Copyright 2012 Chainformation. All rights reserved.

Recap: Whats in it for my business?

Recap: Whats in it for my business?

Shorter time-toprofit for new units and staff

Be consistent across your operations

Capitalize on Best Practice

Maintain corporate culture when expanding geographically

Share standards on Our Quality and Our Way

Role based multi-level access Intra- & Extranet in several languages

Self Serve 24/7 Web access

Trouble Ticketing Digital Ops.Manual

End Customer Communication CRM