MB0039-Business Communication Unit-1 Basic Principles of Communication

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: MBA :I : MB0039 : Business Communication :1 : Basic Principles of Communication

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MB0039-Business Communication Unit-1 Basic Principles of Communication

Basic Principles of Communication

Objectives 1. 2. Describe the key elements in the communication process Identify the barriers to communication and suggest ways to overcome these barriers

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MB0039-Business Communication Unit-1 Basic Principles of Communication

Key Elements in Communication Process

Communications as a science has evolved over time and a number of models of communication have been proposed, each being an improvement over the existing one. I. Aristotles Model of Communication Simplistic model which included only three components sender, receiver and message. Importance given to sender of message Communication process was only one way

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MB0039-Business Communication Unit-1 Basic Principles of Communication

Key Elements in Communication Process

II. Lasswells Model of Communication

Major elements in the communication process are indicated by key questions- Who? (sender) - Says what? (message) - How? (channel) - To whom? (receiver) - With what impact? (effect) Emphasis on sender, message and channel Communication process was also one way

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MB0039-Business Communication Unit-1 Basic Principles of Communication

Key Elements in Communication Process

III. Shannon-Weaver Model of Communication Emphasized the importance of encoding before sending the message Highlighted the importance of sign theory message should always be sent in a form that would be understood and accepted by the receiver Introduced one more component - noise which could distort the message Included feedback as an important component in the communication process Pioneered the move towards the current two way model of communication

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MB0039-Business Communication Unit-1 Basic Principles of Communication

Models of Communication

Aristotles Model Sender Lasswells Model Who? Sender Says what? Message How? Channel To whom? Receiver With what impact? Effect Message Receiver

Shannon Weaver Model

Noise

Encoding

Sender

Message

Channel

Receiver

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MB0039-Business Communication Unit-1 Basic Principles of Communication

Test Your Understanding

Describe three different situations from your own experience to illustrate each of the models of communication described in the previous slide

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MB0039-Business Communication Unit-1 Basic Principles of Communication

Barriers to Communication

Barriers 1. 2. 3. Negative impact of message Incomplete grasp of message Maintaining a distance with the speaker/sender Lack of interest Mental disturbance 1. 2. 3. 4. 5.

Causative factors Badly formulated & presented message Poor listening Being judgmental Conflict of interests Conflict between information received & existing information

4. 5.

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MB0039-Business Communication Unit-1 Basic Principles of Communication

Barriers to Communication & Test your Understanding

Can you match the following? Barriers 1. Misunderstanding 2. Confusion regarding message 3. Attitude of superiority 4. Listening with a closed mind 5. Not including listeners in the discussion Causative factors A. I vs. you attitude B. Prejudices C. Differences in status/positions D. Information overload E. Use of complicated language, words with multiple meanings

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MB0039-Business Communication Unit-1 Basic Principles of Communication

Barriers to Communication & Test your Understanding

Now can you categorize each of the barriers to communication listed in the previous slides, based on what you learnt in the SLM?

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MB0039-Business Communication Unit-1 Basic Principles of Communication

Overcoming Barriers to Communication

The sender and the receiver have to work separately as well as together to remove the barriers to communication.

Senders responsibility Ensure message is sent to the right person Determine reasons for communication/motives Be clear about what is to be communicated Decide the best time for communication Use language which is clear and which the receiver will understand Select a location which will ensure proper reception, understanding and acceptance of the message

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MB0039-Business Communication Unit-1 Basic Principles of Communication

Overcoming Barriers to Communication

Receivers responsibility Pay full attention to sender Listen actively to the message Seek clarification and repetition wherever needed Check the receipt of information with sender Responsibility of both sender and receiver Be alert for possibility of misunderstanding Listen, listen and listen again Test ones own understanding of the message Share opinions and perceptions regarding the message

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MB0039-Business Communication Unit-1 Basic Principles of Communication

Test Your Understanding

Think of a situation where the communication went wrong because of one of the barriers listed in the previous slide.What was the reason for the communication failure? What could the sender and receiver have done to ensure the success of the communication?

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