For Office Use only ..................

Dear Respondent, We are doing a research project on Consumer attitude towards two wheeler industry. I would like you to kindly take part in filling up the questionnaire. I assure you that your information and feedback will remain confidential and that, this research is purely for academic purposes. Thank you very much for participating. Answer the questionnaire on the basis of Likert Scale given below. Strongly Disagree(SD) Disagree(D) Neither Disagree Nor Agree(N) 1 2 3 Agree(A) Strongly Agree(SA) 4 5 Questionnaire

SECTION A This section tries to study the influences of your knowledge level about Two-wheelers. 1 I have a lot of knowledge about how to select the best brand within the product 1 2 3 4 5 class. 2 I have a clear idea about which product characteristics are important and will 1 2 3 4 5 provide me with maximum usage satisfaction. 3 I do not have a clear idea about which product characteristics are really 1 2 3 4 5 important ones that would provide me with maximum usage satisfaction. SECTION B This section tries to study self expressive benefits from the product. 4 It is worth the extra cost to drive an attractive and attention getting 1 2 3 4 5 two-wheeler. 5 I prefer to drive a two-wheeler with a strong personality of its own. 1 2 3 4 5 6 It is natural that young people become interested in two-wheelers. 1 2 3 4 5 SECTION C This section tries to study your brand loyalty in general. 7 I generally buy the same brands I have always bought. 1 2 3 4 5 8 Once I get used to a brand, I hate to a switch. 1 2 3 4 5 SECTION D This section tries to study your brand belief about Yamaha. 9 The product has a high quality. 1 2 3 4 5 10 The product is very dependable. 1 2 3 4 5 11 The product is comfortable on road. 1 2 3 4 5 12 The product is easily available. 1 2 3 4 5 13 The product has low maintenance cost 1 2 3 4 5 14 The product has a good resale value. 1 2 3 4 5 15 The product has a high fuel economy. 1 2 3 4 5 SECTION E This section tries to study your attitude towards the performance of Yamaha Two -wheeler. 16 I am satisfied with the On-Road performance of my two-wheeler. 1 2 3 4 5 17 I am satisfied with the pick-up and acceleration of the product. 1 2 3 4 5 18 I am satisfied with the top speed my two wheeler attains. 1 2 3 4 5 SECTION F This section tries to study your perception towards safety of your Two wheeler 19 I am satisfied with the road grip of my two-wheeler. 1 2 3 4 5 20 I am satisfied with the balance of my two-wheeler. 1 2 3 4 5 21 I feel safe when i am driving my two-wheeler. 1 2 3 4 5 SECTION G This section tries to study your perception towards the fuel economy offered by your two-wheeler. 22 My two wheeler provides the fuel economy it promised. 1 2 3 4 5 23 My two wheeler always provides constant fuel economy. 1 2 3 4 5

SECTION H 24 25 26 27 28 29 30 31

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This section tries to study Demographic Variables. Age 1. 18-30 2. 31-45 3. 45 and above. Gender 1. Male 2. Female. Marital Status 1. Married 2. Single Annual Income(in Rs Lakhs) 1. Upto 3 2. 3-7 3.7-10 4. More than 10 Highest Qualification 1. Undergraduate 2. Graduate 3. Masters 4. Doctorate 5. Diploma 6. Others Occupation 1. Doctor 2. Engineer 3. Business 4. Student 5. Others Do you own a two wheeler? 1. Yes 2. No If you own a two wheeler, which Brand do you own? 1. Yamaha 2. Heromotorcop 3. Honda 4. TVS 5.Bajaj 6.Enfield 7. Mahindra 8. Kinetic How long have you been using this Vehicle? 1.Less than 6 month 2. 6-12 months 3. 1-2 years 4. 2-4 years 5. More than 4 years