HEATHER F.

STONE
EXPERIENCE
Marriott International
Manager, Marketing &eCommerce May 2010 Present

As an awarded Manager, I lead the marketing & eCommerce direction for 62 select service & extended stay Marriott hotels by: Consistently pulling through national, regional and cluster promotions by leveraging Marriott channels to drive incremental RN, Rev and brand preference. Cluster efforts produced a 2010 Regional Best Integrated Cluster Campaign Award, showing a 2.2% increase in YOY RevPar Index in only 10-weeks Strategically creating and executing multiple market-based plans each year, while partnering with Area Directors, General Managers, Revenue and Sales Leaders and full-service counterparts. Partnership efforts produced a 2010 Regional Award for One Team Driving Results in the Dallas Market Enthusiastically offering ongoing sales training, marketing leadership, and subject matter expertise to colleagues, brand marketing and shareholders through best practice calls, ownership and priority hotel meetings. Recently gave insight on Marriotts promotions process enabling the company to revise their special offer procedures affecting revenue management and marketing disciplines Successfully gaining RevPAR share for 2011 hotel portfolio with a 2 point increase for Courtyard and 4.1 point gain for Residence Inn brands Directing multiple leadership assignments alongside DME including Cross-Regional Holiday Promotion Heather F. Stone for over 500 SS/ES hotels and elevated support for SpringHill Suites Atlanta Buckhead

Providing individual targeted marketing plans across multiple segments using eMarketing and traditional Longmont CO marketing channels to drive awareness and accelerate the ROI for each renovated SS/ES hotel. 80503 heather.stone@marriott.com Recently presented the first 2011 SS/ES Marketing & eCommerce Campaign Hotel Award Executing and creating a compelling experience on Marriott.com, eChannels and Group Online RFP generating sites by optimizing, auditing and ensuring accurate on-page content, property-specific images, promotions, maps and links; 2011 efforts produced a double-digit growth in M.com room nights and a 30% increase YOY in search revenue Marketing Coordinator August 2007 May 2010 As a Marketing Coordinator, I supported the regional marketing team through shared service projects including: Managed accounts for 6 full-service CA, WA & UT hotels by identifying and executing against eCommerce marketing strategies, partnering with senior hotel and ownership teams and pulling-through national, regional and cluster market promotions Executed full scope of regional marketing campaigns by targeting business transient and group, coordinated media plans and all relevant materials in aggregate of $500K in media buys generating an estimated revenue of over $9MM Managed the strategic development, creative aspects, execution, and internal communications of the Convention Hotel Group Campaign resulting in $17MM in booked business translating to a 170:1 ROI. Campaign was recognized and awarded a Marriott Global & Regional Marketing Award for Best Integrated Cluster/Market Campaign Productively led the development of property and destination print collateral alongside GD&PS for Western Region hotels to support Sales Force One project completed 11% under budget Marketing Coordinator 2006 As the Marketing Coordinator, I was responsible for executing marketing and customer service tasks, including product launches: Developed and produced marketing displays, literature, direct mail and website content Served as main marketing resource for the $60 million company Led quarterly new product training sessions for senior staff and customer service associates

803 Timothy Drive

Marriott International

Westminster Ceramics LLC Stone Mountain, Georgia

Heather F. Stone 803 Timothy Drive Longmont CO 80503 heather.stone@marriott.com

Museum of Aviation Flight & Technology Center Warner Robins, Georgia

Marketing Specialist 2004 2006

As the Marketing Specialist, I assisted in all activities associated with marketing and public relations for the Museum: Led and produced media placements, guest and media events and travel events Designed annual budget and ad campaigns for targeted media outlets and publications Worked alongside area CVB and state tourism division on statewide marketing initiatives Continuously created and presented marketing presentations to various associations & clubs

Staff Writer, Photographer and Special Issue Editor 2002 2004 As an awarded Staff Writer/Photographer for the Houston Home Journal, I completed the following:

Evans Newspapers, Inc. Perry and Warner Robins, Georgia

Authored and edited articles for daily newspaper with circulation of over 25,000 Established relationships with community leaders, military officials and notable state and public figures

EDUCATION
Collin County Community College Frisco, Texas
2009

Project Management Certification Course earning 6 professional development units; pre-requisite for PMI PMP Certification

Mississippi University for Women Columbus, Mississippi

Bachelor of Arts, Communication with Emphasis in Public Relations

2004

AWARDS
2011 Marriott Marketing Leadership Award, Best Integrated Marketing & eCommerce Campaign for a Select Service & Extended Stay Hotel, Courtyard Omaha Downtown 2010 Marriott Western Region Leadership Award, Best Integrated Marketing & eCommerce Performance on behalf of Market/Cluster for the San Antonio Marriott Rewards Cluster Campaign 2010 Marriott Western Region Leadership Award, One Team Driving Results Award 2008 Marriott Global Leadership Award, Best Integrated Marketing & eCommerce Performance on behalf of Market/Cluster for the Western Region Convention Cluster Group Campaign 2008 Marriott Western Region Leadership Award, Best Integrated Marketing & eCommerce Performance on behalf of Market/Cluster for the Western Region Convention Cluster Group Campaign 2003 Associated Press Third Place Award, Business Writing

ELECTRONIC SKILLS
Marriott Systems include BrandWorks, Flash Movie & Mapping Tool, eCommerce Evaluation Tool & Action Plan, eFast, EPIC, Essentials, eTools, MarrExpress, Marketing Direct, MGS, MRDW and OnDemand Reporting Microsoft Office Word, Excel, PowerPoint and Outlook Microsoft Windows XP OS and Mac OS Adobe Acrobat Professional, Adobe Photo Shop and Digital Photography

R E F E R E N C ES
Available upon request

Heather F. Stone 803 Timothy Drive Longmont CO 80503 heather.stone@marriott.com