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5 million Australians were registered as sports participants and there were 120 national sporting organisations and thousands of local sports bodies. Sport has been popular in many countries, as well as helping many nations to promote its cultural identity and encourage tourism links. As a result, nearly every country is involved in sport, namely the Olympic Games and the FIFA World Cup. These global sporting links not only increase Australias international status but have: Assisted in building a strong national identity Provided an outlet for national pride Established goodwill and cooperation among nations Increased tourism and trade in exported sportswear, such as Rip Curl, and Exported our unique Indigenous culture
Disadvantages The Championship can promote a culture that links sport with politics, similar to the global demonstrations against human rights abuses by China before the 2008 Beijing Olympic Games The commercialisation of sport attacks the central ethos (please search up how to pronounce this word or else >.<). The 2012 Rugby Championships have been renamed in each of the four participant countries to promote Castle Beer, Castrol, Investec Bank and Telecom Personal. The culture of sport itself is changed due to the sponsorship and money linked to it. Though not as prevalent in the Rugby Championships as in other major sporting events such as the Olympic Games, a major economic disadvantage is that it is expensive for poorer countries to participate and succeed in these competitions. It also costs a lot of money to host a championship, with many resources being diverted towards the event temporarily from local residents.
Books Bob Howitt, 2005. Sanzar Saga - Ten Years of Super 12 and Tri-Nations Rugby. Jonathan Ball Publishers.
Frank Pyke, 2006. Champions in sport and life : and the companies that make it happen. ETN Communications Susan Bliss John Paine, 2000. Geoactive2; Stage 5; Australian Geography. 2nd Edition. Jacaranda Press. Websites Australias Global Sports Links. 2010 . [ONLINE] Available at: http://www.ptc.nsw.edu.au/SiteMedia/w3svc361/Uploads/Documents/SPORT%20LINKS.pdf. [Accessed 22 September 2012]. Australian Sports Commission. 2012. Australian Sports Commission. [ONLINE] Available at: http://www.ausport.gov.au/. [Accessed 22 September 2012]. The Ruby Championship Official SANZAR Website. 2012. SANZAR [ONLINE] Available at: http://www.sanzarrugby.com/therugbychampionship/. [Accessed 22 September 2012]