ReseaRch, TRaining & communicaTion

Who we are, What we do

ReseaRch, TRaining & communicaTion

What is Trade Intelligence?

Trade Intelligence is a research, communication and training business focused on the consumer goods retail and wholesale trade. Our clients are major manufacturers and service providers who use our products and services to keep abreast of developments in their key customers businesses, their performance and key strategic drivers, and the environment in which they operate. By leveraging our unmatched consumer goods industry knowledge, we also assist consumer goods businesses to promote their brands in effective ways at the various touch points of the value chain.

Our Divisions

research
Trade Profiles www.tradeintelligence.co.za Industry News

training
TI Customer Academy Standard Presentations Customised Workshops

Our Mission
Trade Intelligence provides insight into and communication solutions for the SA consumer goods environment. We strive to promote effective and profitable trading relationships, and inspire interest in the industry.

communication
Innovative, cost-effective communication for the trade The Trade Tatler

An Industry Need
Feedback from our profile users, regular retailer interviews and clients has revealed the critical need for a service that provides key industry insights and customised communication solutions:

My non-customerfacing staff dont get to hear the trade speak about their needs and expectations We battle to educate and inform our junior to middle management regarding retail

We are looking to achieve key touchpoint efficiencies, but the foundation knowledge is lacking My suppliers keep changing their Account Managers, and so theres no understanding of my business, how to handle my account or service my needs

research
Trade Profiles
The Trade Profiles are at the heart of the Trade Intelligence offering, and provide a comprehensive, detailed and up-to-date view of South Africas major retailers and wholesalers, their current trading strategies, and their performance relative to that of their competitors. They are available as management-ready PPT presentations and downloadable on our website www.tradeintelligence.co.za.

Management-Ready PPt Presentations

A comprehensive, highly visual set of presentations designed to bring your customer into your office. Slides illustrate how your customers strategies are being executed on the shop floor. Drop these slides into your own customer strategy presentation or use them to educate new staff about your key customers.

Subscription based web access

Log onto www.tradeintelligence.co.za and access each profiled account. The sites easy to navigate format allows you to pull out your required information in minutes. Reports are printable as PDFs for your ease of reference.
TRADE PROFILE HOME PAGE RETAILER HOME PAGE RETAILER FULL PROFILE PAGE

Which retailers does trade Intelligence profile and how are the trade Profile reports compiled?
Trade Intelligence has a dedicated research team who monitor your retail accounts daily. We subscribe to every relevant industry publication, regional and national newspaper, the financial press and newswire. We read every story and cross-reference it back to our existing knowledge database. We liaise with the analyst community, attend shareholder briefings and we talk directly to key retailers both at group and divisional level. Regular store visits across each retailers demographic profile, provide us with photographic insights into the execution of retail strategy on the shop floor. Information from these diverse sources is collated, and fed through our comparative analysis database to produce our current and trended comparative reports.

Who subscribes to the trade Profiles?

Decision-makers in these and other major businesses utilise the Trade Profile Reports to draw up key account plans, prepare for their annual customer meetings, assist with induction of new staff and identify opportunities for collaborative growth with their trading partners.

Hard copies were handed out at our Sales Conference for use in putting together account plans. Some have even used the SA environment section as part of discussions with their buyers. The team have found the tool extremely useful

Special Reports:

Our Special Reports assist you to engage more profitably in your joint business planning with customers and provide comprehensive insight into retailers, supplier opportunities, shopper profiles and more. We also welcome commissioned reports that are tailor-made according to your specific business needs. The Special Reports come in the form of in-depth, highly visual PowerPoint presentations.

training

customer academy
Industry Training, Insight and Facilitation Programmes
Under the Trade Intelligence Customer Academy, the MyCustomer range of courses offer training across a broad range of subjects that are critical to a comprehensive understanding of CGI in South Africa. We conduct workshops on the extensive material you will find on our site, or you can tailor training materials to suit you rparticular needs.

mycustomer 2.0
An introduction to the SA trAde

mycustomer 3.0
FoundAtionS For An eFFective cuStomer plAn

Format: 2 day Interactive Workshop Who should attend: Graduates, new entrants and non-customer facing staff Trade Intelligence plays a fundamental role in attracting, educating and inspiring industry talent with the MyCustomer 2.0 Workshop, an intensive two-day workshop for marketing and customer marketing graduates, new entrants and non-customer facing staff, providing in-depth insight into key customers and the environment in which they operate.

Format: 1 day Interactive Presentation Who should attend: Customer marketing teams MyCustomer 3.0 is an interactive one-day session designed to focus your customer marketing and marketing teams on the trade, and the environment in which the majors operate. We look at the strategies and their operational execution across the major retailers, covering a range of relevant material from major consumer trends to idea-generating illustrations of collaborative marketing initiatives between retailers and suppliers.

mycustomer 4.0
South AFricAn trAde inSightS

retailtrends
Shop Floor execution

Format: 3 hour Executive Review Who should attend: Senior management and executive teams The MyCustomer 4.0 Workshop is a three-hour presentation designed to get your executive team up to speed with your key customers strategies and their trended, comparative performance in response to their trading environment. A presentation that our clients benefit from each year, designed to maximise the insights they carry into their customer planning process.

Format: 1.5 hour Presentation Who should attend: New management through to senior executives A high impact 1.5 hour presentation detailing the key trends driving consumer behaviour now and into the near future, and the response to these trends on the shop floor by local and international retailers. The presentation is illustrated with hundreds of examples from the trade and is designed to generate debate in your organisation and spark ideas for your own response to these trends.

communication
Trade Intelligence Communication promotes brands from the factory gate to the shoppers basket. With unmatched consumer goods industry insight we motivate the sales force, trade and shopper with highly compelling and practical communication solutions. We spend significant time in the trade developing contacts and knowledge of the strategy, supply chain and retail operations of South Africas major and independent wholesalers and retailers. We know how to best reach, communicate with and influence each relevant player in the trade. We think creatively, focus on executing brilliantly and learn constantly.

Trade Communication

Sales Representative Marketing

We communicate with the formal and independent retail and wholesale sector in the language they understand and tell them what they want to hear.

We motivate and equip sales reps with relevant tools, knowledge and incentives to perform in the trade.

Shopper Marketing

Shopper Insights

We activate and break through with engaging communication at the critical point-of-sale.

Before developing a strategy, we can assist you in uncovering the way shoppers engage with your category and feel about your brand.

The work we have put out in this short time is becoming the envy of the business
Customer Marketing Manager, Major Manufacturer

Your single source of consumer goods industry news, delivered straight to your inbox fresh every week.
Trade Tatler is a weekly e-newsletter which provides readers with an up-todate overview of what is happening in the SA and international FMCG industry. The Tatler is an excellent read incisive, insightful and irreverent. Its not simply a gathering of feeds and links, but a compact summary of the available information, with some insider scoop and insight. The Trade Tatler will be delivered to you when you sign up at www.tradeintelligence.co.za. For more information or to book your Trade Tatler advertising space contact us on +27 (0)31 303 2803 or email us at info@tradeintelligence.co.za

3%

2%

Trade Tatler Readership by Sector

Manufacturer Retail and Wholesale Other

11%

15

48%

Media and Communications Professional Services and Research Logistics and Merchandising Services Information technology

16%

For someone who does not have time to read the papers from cover to cover and really just wants information on the FMCG market. It's perfect, thank you!

For more information, please contact us at:

Phone 031 303 2803 Email info@tradeintelligence.co.za Web www.tradeintelligence.co.za