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Alexandria Lorenz

Address 15345 Venlo Place #37 Big Rapids, MI 49307 Contact alexreneelorenz@gmail.com 815.271.2186 Find Me Online www.alexandrialorenz.com @alexlorenz

Education:
Ferris State University, Big Rapids, MI Bachelor of Science, Public Relations Dec. 2012 Oct. 2011 - Present

Work Experience:
Public Relations Strategist, Diversity and Inclusion Office, Ferris State Curate content and manage all social media accounts Create semester newsletter distributed to Ferris faculty Worked with manager to plan opening of the Jim Crow Museum Sales Associate, Collier West, Brooklyn, NY Opened, closed, and ran the shop independently 3 days a week Helped customers with product selection including gift suggestion Handled all cash and credit transactions

May Aug. 2012

Professional Development:
Social Media Intern, Disruptive Media Lab, New York, NY Researched and developed content for various social media channels for clients such as VOSS Water, Kingsford Charcoal, Customizo, and more Managed online community for Customizos Twitter and Pinterest Increased Customizo Pinterest followers from 24 to 1,200 in one night President/Founder, Student Fashion Alliance, Ferris State, Big Rapids, MI Conducted meetings of 20+ general members and executive board members Collaborated with other organizations to raise money for local charities Networked and volunteered at fashion events in the Midwest Ferris Fest Coordinator, Entertainment Unlimited, Ferris State Produced a free outdoor festival for 5000+ attendees with headliners All Time Low and Travis Porter Led promotional, security, hospitality teams and 100+ volunteers during Devised a promotional social media contest resulting in a 1,500 fan increase (1,400 2,900) in a week before Ferris Fest 2011 VP of External Affairs, Public Relations Student Society of America, Ferris State Researched, contacted, and hosted relevant speakers for PRSSA members Created and managed all Ferris State PRSSA social media accounts Delegated tasks to a group of 10 external managers and recruited new members Coordinated agency tours to regional PR firms Public Relations/Social Media Intern, Designer Kimberly Ovitz, Manhattan, NY Contacted magazines and stylists and trafficked samples for product placement Managed Kimberlys Facebook, Twitter, and Tumblr accounts Assisted in-house PR Manager for 3 Fashion Week runway shows Social Media Intern, Snyders BBQ, Meat Market, and Catering, Big Rapids, MI Worked with marketing team to brainstorm successful promotional tactics Drafted weekly online newsletter using MailChimp Increased number of Facebook fans from 0 to 900+ from January to May 2011 May Aug. 2012

May 2011 May 2012

May 2010 May 2012

Sep. 2011 May 2012

Feb. 2011 Feb. 2012

Jan. - May 2011

Computer Skills:
Adobe: InDesign, Photoshop Final Cut Pro HTML, CSS

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