5th ANNUAL SMALL CELLS AMERICAS 2012 Dallas, TX USA December 3rd & 4th, 2012

WWW.SMALLCELLSAMERICAS.COM
ORGANIZED IN EXCLUSIVE PARTNERSHIP WITH THE SMALL CELL FORUM

3 - 4 DECEMBER 2012
Part of Avren Events Small Cells World Series

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The one and only event in the Americas which is endorsed by the Small Cell Forum
Confirmed operators speaking include: Organized in exclusive partnership with the Small Cell Forum, Small Cells Americas 2012 is the biggest event of its kind in the region, having hosted over 2,000 executives since its first edition in 2007! Get a full industry update in just two days Femtocells, picocells and metrocells, hear the latest news and exclusive insights in our packed agenda All the largest operators will be in attendance, and the leading vendors announcing their latest products

NTT

Make the most of Avrens renowned networking opportunities, meet potential clients and business partners in these lowkey and enjoyable sessions!

...And more!

Case study on small cell deployment in aircraft!

Diamond Sponsors:

Platinum Sponsors:

Gold Sponsors:

Silver Sponsors:

Bronze Sponsors:

Organized by:

The only event in the Americas that puts all the key stakeholders in the industry under the same roof. www.smallcellsamericas.com

Showcase your brand to hundreds of the right decision makers

Our target audience includes CTOs, Femtocell and Small Cell Product Managers, Network Managers, RAN Planners and VPs that shape and steer the decisions that drive small cell and network deployments. Youll be able to hold meetings and trade business cards with some of the most influential network planners and small cell specialist executives in the region.

The entire ecosystem under one roof

Dont miss this one and only opportunity to join a global gathering of femtocell and small cell professionals from across the extended ecosystem: - Operators trialling, deploying or considering small cells from across the globe - Femtocell Access Point Manufacturers - Picocell Manufacturers - Converged Solutions Providers - RF Design - Casing & Cabling - Oscillators - Antennae - Network Management and Optimization - Testing & Measurement - Backhaul providers - Semiconductors - Chipset manufacturers

Exhibiting and Sponsorship Opportunities

Avren Events offers a range of sponsorship packages individually tailored to suit your needs and budget, designed to maximize your visibility in front of a targeted audience of senior decision makers. Whatever your objectives for sponsoring, whether its lead generation, branding, networking or launching a new product, our cost effective sponsorships can help you to make your participation at the conference work overtime. Our personal service will also help you to achieve maximum benefit from your investment.

TO DISCUSS THE RANGE OF SPONSORSHIP OPPORTUNITIES, PLEASE CONTACT: Carole Mayhew Managing Director, Carole@avrenevents.com, +44 (0) 1761 492547 Robert Udoh Solution Evangelist, Robert@avrenevents.com, +44 (0)207 384 7948

Meet the most influential players from the Small Cell ecosystem
Attendee breakdown from previous events in the Small Cells World Series
11% 24% 18% 7%
Director level and above Snr. Manager / Engineering Manager Marketing & BD Media / Analyst

6% 4% 44% 46%

Operator OEMs/Vendors Press/Analysts Association

40%

Many thanks to our sponsors:

Diamond Sponsors: Platinum Sponsors: Gold Sponsors: Silver Sponsors: Bronze Sponsors:

ORGANIZED IN EXCLUSIVE PARTNERSHIP WITH THE SMALL CELL FORUM

REGISTER YOUR INTEREST TO ATTEND NOW AND VISIT OUR BRAND NEW WEBSITE! WWW.SMALLCELLSAMERICAS.COM

The only event in the region that puts all the key stakeholders in the small cell industry under the same roof
Do not miss this must-attend event of the year for the entire ecosystem!
2012 has been the year of coming-of-age for small cell technology in North, Central and South America as a whole. The focus has moved away from competing technologies and moved towards creating a converged wireless solution portfolio. Operators are looking for affordable turnkey solutions to expand coverage, decrease pressure on the macronetwork and maximise their spectrum usage. Meanwhile, vendors are releasing small cell solutions that fit easily into an existing network and can work together with other technologies such as DAS and Wi-Fi. Small cells now play a key role in network roll-outs in the region and abroad. Innovations such as open-access femtocells and higher capacity pico and metrocells have transformed the technology from an ad-hoc coverage solution, to an opportunity for new revenue streams and large-scale deployments. Higher capacity, open-access settings, SON capabilities and more enhanced network planning techniques are driving small cell technology to become a universally applicable technology for networks worldwide. 2012 is also an exciting year for Avren Events and the Small Cell Forum. Having rebranded to cover not only femtocell and small cell technology, Avren has had great success experiencing a 60% growth in delegate numbers in Taipei for the Asian event, launching the Small Cells MENA Conference in October and welcoming 500 delegates to the World Summit in London last June.

Why you cant miss Small Cells Americas 2012:

Dallas One of the most influential telecoms hubs in North America, the thriving ecosystem located in Dallas ensures that just the right mix of people will be at the conference. Enjoy warmer weather, meet 200+ delegates, attend the conference and perhaps even catch a Dallas Cowboys game! Focus on local and regional case studies North America is an exciting place for small cells, with large scale deployments already in motion. At Small Cells Americas you will also have the opportunity to hear from leading Latin American operators already deploying or trialling with this technology Endorsed exclusively by the Small Cell Forum No other event in this region will bring together the entire ecosystem with the industry endorsement offered by the Small Cell Forum Part of the Small Cells World Series Avrens 9 years of experience in the small cells and RAN planning sector ensures the quality and relevance of our agenda, speakers and content

Confirmed speakers for 2012 include:

Jim Parker Senior Manager AT&T Paula Doublin Assistant Vice-President, Construction & Engineering (DAS) AT&T Kyle Allen Femtocell Technical Lead Sprint Eduardo Durn Project Engineer, Innovation & Development Entel Chile Oscar Aguilar Strategic RAN Planning Manager Telcel Mexico Ahmad Armand VP LTE Systems MetroPCS Rick Vergin CEO Mosaic Telecom Robert Riordan Executive Vice-President & Director of Corporate Development Cellcom Yoshihito Shimazaki Deputy Division Head Softbank Christian Feliu Head of Access & Transport Network Technology Telefonica Chile Ignacio Alvarez Conde Technology Strategy, Wireless Access Design and Delivery Telus Noor Chowdhury President & CTO Stitel Networks Curt Gray VP Business Development Satcom Integration Jiang Xin R&D Officer China Mobile Marco del Angel Planning Manager, New Services Iusacell Mexico Xiao Han Senior Engineer China Unicom Monica Paolini President Senza Filli Consulting Jagdish Rebello Senior Director & Principal Analyst, Communication - iSuppli

And many more exciting features!

EARLY BIRD DISCOUNT Up to $400 off your registration if you book by October 31. REGISTER TO ATTEND NOW AND VISIT OUR BRAND NEW WEBSITE! WWW.SMALLCELLSAMERICAS.COM 50% OPERATOR DISCOUNT * 20% SMALL CELL FORUM FULL MEMBER DISCOUNT

ORGANIZED IN EXCLUSIVE PARTNERSHIP WITH THE SMALL CELL FORUM

DAY 1 TUESDAY, DECEMBER 3rd, 2012

Preliminary Conference Agenda
8:50 Welcome remarks from the Small Cell Forum o Flexible performance and reliability requirements Infrastructure and backhaul sharing o Integrated backhaul in a single box and neutral-host business model Monica Paolini President Senza Filli Consulting
OEM
OPERATOR VENDOR OPERATOR

9:00

Industry update: Small Cell Forum Simon Saunders Chairman Small Cell Forum Wi-Fi, DAS and Small Cells Curing the Capacity Crunch Discuss network business drivers Compare in-building solution alternatives Small Cell strategy and direction Jim Parker Senior Manager AT&T Topic to be confirmed Kyle Allen Femtocell Technical Lead Sprint Topic TBC Nick Karter VP Business Development - Qualcomm Coffee Break Outdoor small cell deployments in complex urban spaces Iusacell case study Examining trial results from sites in Mexico City and beyond Deployment strategy across the network built around usage hotspots and difficult-to-reach locations Challenges in deploying small cells in densely populated areas Marco del Angel Planning Manager, New Services Iusacell Topic TBC Speaker TBC, NEC The role of small cells in an LTE environment Ahmad Armand VP, LTE Systems MetroPCS Meeting Japans data demand with successful outdoor and indoor small cell network roll-outs Yoshihito Shimazaki Deputy Division Head Softbank Corporation Lunch Break - kindly sponsored by Symmetricom Topic TBC Oscar Aguilar - Strategic RAN Planning Manager - Telcel Mxico Optimizing the small cell business ROI Cost of installing small cells can grow quickly, driven by installation restrictions, backhaul and other operating costs How can operators drive costs down?

ASSOC.

ASSOC.

9:20

OPERATOR

2:35

Topic TBC Dr Nick Johnson CTO ip.access Panel - Solving the backhaul bottleneck Regulatory and legal challenges to providing stable backhaul Backhaul solutions from fibre to wireless Getting past the One-size-fits-all utopia, and building a portfolio of solutions for each site Moderator: Monica Paolini President Senza Filli Consulting Panellists confirmed: Paula Doublin Assistant Vice President, Construction & Engineering (DAS) AT&T Coffee Break Developing femtocells and small cells: Why they make sense in Chile Eduardo Durn - Project Engineer in Innovation and Development Entel Chile Topic TBC Manish Singh CTO Radisys How outdoor small cells fit in Telus macro network layer and technology roadmap Current deployment status Telus roadmap building out a heterogeneous network Targeting customers and data traffic hotspots Ignacio Alvarez Conde Technology Strategy, Wireless Access Design and Delivery Telus End of Day 1, followed by Drinks Reception and the Small Cells Americas Gala Dinner

9:45

10:10

10:35 11:05

VENDOR

OPERATOR

3:35
OPERATOR

4:05

4:30

4:55
VENDOR

11:30

11:55

OPERATOR

12:20

12:45 1:45

2:10

Make sure you visit our website for the latest program updates! www.smallcellsamericas.com/agenda

ANALYST

OPERATOR

OPERATOR

5:20

PANEL

3:00

DAY 2 TUESDAY, DECEMBER 4TH, 2012

Preliminary Conference Agenda
OPERATOR OPERATOR

9:00

Delivering Telefonicas global small cell vision in Chile Overview of deployment status and key drivers in Telefonica Chiles network Timeline and success rates thus far Customer response and feedback in a new market for small cells Christian Feliu Head of Access and Transport Network Technology Telefonica Chile Rapid network deployment with small cells LTE, LTE-A and beyond Hiroyuki Hosono Radio Network Systems Group, Radio Access Network Development Department NTT Docomo Topic TBC Jungtao Liu CEO Ablaze Wireless

1:25

Using FemtoCloud technology to deliver femtocell-as-a-service Robert Riordan EVP & Director of Corporate Development Cellcom Small cell solutions to improve residential Quality of Experience What small cell solutions are specifically applicable to the residential environment? What are the pros and cons of each residential small cell solution? What is the expected Quality of Experience improvement to expect with different small cell solutions? Michiel Lotter - VP of Engineering Nextivity Small Cells Another Tool in the Network Toolbox Deployment Realities Site acquisition Powering challenges Backhauling challenges, interoperability, maintenance and repair Alarming and monitoring opportunities Paula Doublin Assistant Vice President, Construction & Engineering (DAS) AT&T Topic to be confirmed Coffee Break Leveraging a small cell Core beyond femtocell deployment to radically change the cost of network expansion and upgrades Leveraging new picocells technology to eliminate macro cell expansion Utilizing VoWiFi to offload capacity Establishing a framework to leverage VoLTE networks John Hoadley CTO Taqua Small cells and their relationship with the core network How small cells work together with the core network and what their current and future roles are Trailing and deployment progress in provincial networks Challenges ahead Panel - Small cells growing up Where to next for this technology in North America, LATAM and beyond Key drivers for growing deployments in the region Opportunities in residential, enterprise and outdoor markets for operators and vendors Steps to be taken to go from small to medium scale, to large-scale deployments at a region-wide level Moderator: Jagdish Rebello Senior Director & Principal Analyst, Communications iSuppli Panellists confirmed: Jim Parker Senior Manager AT&T

OPERATOR

9:25

10:15 Coffee Break 10:45 Small Cells in Rural America - Lessons Learned and Future Plans Rick Vergin CEO Mosaic Telecom 11:10 Small Cells Big Synchronization Demands Injecting increased capacity and coverage in high bandwidth consumption areas Maintaining seamless end-user experience with macro and small cell layer synchronization The impact on services such as voice call hand-off, video reception and location-based services Leveraging existing hardware resources in the system design to support a variety of backhaul types and associated requirements Eric Colard Business Development Director Symmetricom 11:35 Small Cells in Carrier Networks: A real solution that is moving beyond the hype The business and technical case for small cells: The right solution for a real problem The market for small cells: regional challenges abound Heterogeneous Networks: The future of small cells in 4G Cloud RANs Jagdish Rebello Senior Director & Principal Analyst, Communications iSuppli 12:00 Special Session Deploying femtocells in private aircraft and less conventional settings case study Curt Gray VP Business & Strategic Development Satcom Integration Noor Chowdhury President & CTO Stitel Networks 12:25 Lunch Break - kindly sponsored by SpiderCloud Wireless
OPERATOR

VENDOR

2:40 3:05 3:35

ANALYST

Make sure you visit our website for the latest program updates! www.smallcellsamericas.com/agenda

OPERATOR

PANEL

4:25

VENDOR

4:00

VENDOR

OPERATOR

OEM

9:50

2:15

VENDOR

1:50

5th ANNUAL SMALL CELLS AMERICAS 2012 Dallas, TX USA December 3rd & 4th, 2012

WWW.SMALLCELLSAMERICAS.COM
ORGANIZED IN EXCLUSIVE PARTNERSHIP WITH THE SMALL CELL FORUM

3 - 4 DECEMBER 2012
Part of Avren Events Small Cells World Series

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Small Cells World Series Events:

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18 - 19 MARCH 2013, SEOUL

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WORLD SUMMIT
4 - 6 JUNE 2013, LONDON

#sca2012

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8 - 9 OCTOBER 2013

3 - 4 DECEMBER 2012

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