CONTENTS:

Particulars No.
1. INTRODUCTION

Page

1-4 4-8

2. OBJECTIVE, METHODOLOGY&

LIMITATIONS OF STUDY

3. INDUSTRY PROFILE

9-17 18-35 36-53 54-54 55-55 56-56 57-58

4. COMPANY PROFILE

5. DATA ANALYSIS

6. CONCLUSION

7. SUGGESTIONS

8. BIBLIOGRAPHY

9. Quesnay

1.INTRODUCTION

"As we spread wings to expand our capabilities and explore new horizons, the fundamental focus remains unchanged: seek out the best technology in the world and put it at the service of our ultimate user: our customer." Promotion is true that products are manufactured to satisfy the needs of the consumers. But alone is not enough. Today the responsibility of the manufacturers does not cease with physical production whatever may be the nature of the product. The present day marketers are consumer oriented where it is the duty of the manufacturers to know from where, when, how and what price the products would be available. Successful marketing consists in offering the right product of the right price of the right place (and time) with right promotion. In course of time, various activities came into vogue designed particularly to help easy sale of goods. These activities commonly known as promotional Mix. The marketing communication Mix also called as the Promotion Mix consists of four major tools. 1. Advertising. 2. Sales Promotion 3. Publicity 4. Personal Selling Generally marketing communication is undertaken to pass on the message of a product or sale to the ultimate consumers. Thus, there are three elements in this process.
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The purpose of advertising is motivating but to sell something a product, a service on INDIABULLS. The real objective of advertising is effective communication between producers and consumers. In other words the ultimate purpose all advertising is Increased awareness list of the following specific objectives of advertising. The process of selling is ensured by personal selling supposed by advertising and sales promotion. Of these three methods personal selling occupies the predominant role mainly because of the personal element involves. It may be described as a personal source rendered to the community in connection with marketing of goods. It is a marketing process with which consumers are personally persuaded to by goods and services offered by a manufacturer. The most powerful element in the promotional mix is salesman ship, is not something very new. Even centuraries ago salesman ship was practiced in Greece and Rome. According to Peter Drucker Cyrus Mecornie was the first man to use modern technique of selling. Features: 1.
2.

It helps to establish a cordial and obiding relationship between the organization and its customers. It is a creative art. It creates wants a new. It is a science, in the sense that One human mind influences another human mind. Personal selling imparts knowledge and technical assistance to the consumers.

3. 4.

Promotion includes all those functions, which have to do with the marketing of a product all other activities designed to increase and expand the market. But it is clearly distinguished from advertising and personal selling, through basic aim or all the three is one and the same viz., to increase the volume of sales. Sales promotion in a specific sense, refers to those sales activities that supplement both personal selling and advertising and co-ordination ate them and help to make them effective, such as displays, shows and expositions, demonstrations and other non recurrent selling efforts not in the ordinary routine. In a general sense the sales promotion includes personal selling, advertising and supplementary selling activities. Evaluation of Sales Promotion: Two decades ago, there was no agreement among the marketing people that there was a separate sales promotion function. In those days, promotion was a share- run to gain a short run good. The importance of sales promotion is modern marketing has increased mainly an account of its ability in promoting sales and preparing the ground for future expansion. The main objective of sales promotion is to attract the prospective buyer towards the product.

PUBLICITY

The publicity is derived as Any form of commercially significant news about a product, and institution, a service, or a person published I a space or radio i.e. not paid for by the sponsor. In short advertisement is paid form of publicity. It is to be noted here that though the terms ADVERTISING AND Publicity or differences in the field of marketing, both are used interchangeably. The media are broadly classified into direct indirect. Direct method of advertising refers to such methods used by the advertiser with which he could establish a direct contact with the prospects. Most of the media are indirect in nature EX: Free Publicity, cinema, etc.

OBJECTIVES

To know the customer opinion about Real estate of INDIABULLS. To know the brand loyalty of INDIABULLS. To know the influencing factors of INDIABULLS. To know the market share of the INDIABULLS. To know the sources of awareness for the customers. To know the customer satisfaction on network of INDIABULLS. To know the satisfaction on Services Provided by INDIABULLS. To know the satisfaction of customers on real-estate marketing when

compare to other competitors.

RESEARCH METHODOLOGY

One of the important tools for conducting marketing researching is the availability of necessary and useful data. Data collection is more of an than science the methods of marketing research are in a way the methods of data collection. The sources of information fall under two categories. Internal sources: Every company has to keep certain records such as accounts, records, reports, etc., these records provide sample information which can organizations usually keeps collecting in its working. External sources: When internal records are insufficient and required information is not available, the organizations will have to depend on external sources. The external sources of data are: Primary data: Primary data are data gathered for a specific purpose or for a specific research report. For systematically collecting the data the closed end questionnaire is used. The questionnaire consists of questions relating to various aspects of the study for proper data collection the questionnaire is divided into 2 sections. Both the sections are meant for the respondent only.

Secondary data: Secondary data are data that are collected for another purpose and already exist somewhere. Data pertaining to company is collected from company web site company catalogues and magazines. The company profile gives a detailed report of history various products manufacture by its etc.

METHOD OF RESEARCH SURVEY METHOD: A survey is a complete operation, which requires some technical knowledge survey methods are mostly personal in character. Surveys are best suited forgetting primary data. The researcher obtains information from the respondents by interviewing them. SAMPLING: It is not always necessary to collect data from whole universe. A small representative sample may serve the purpose. A sample means a small group should be emanative cross section and really representative in character. This selection process is called sampling. SAMPLE SIZE: Samples are devices for learning about large masses by observing a few individuals. The selected sample is 50.

The data collected from both the primary and secondary sources is tabulated and presented in a systematic from prior to classification and interpretation.

METHOD OF SAMPLING RANDOM SAMPLING METHOD The method adopted here is random sampling method. A random sample is one where each item in the universe has as equal chance of known opportunity of being selected. RESEARCH INSTRUMENT QUESTIONNAIRE: A Questionnaire is carefully completed logical sequence of question directed to a define objective. It is the out line of what information is required and the framework on which the data is built upon. Questionnaire is son commonly used in securing market information that its preparation deserves utmost skill and care. FORMS OF QUESTIONS

OPEN ENDED QUESTIONS: They are descriptive in nature. Respondents are allowed to answer in their own words. Such questions buying the actual opinion of the respondent regarding a product. CLOSED ENDED QUESTIONS: They are not descriptive in nature. They will be given certain choices and the respondents have to choose choice among them. They make analysis easy but sometimes they restrict the respondents choices.

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LIMITATIONS 1. Time is the main limitation for the study, as project was restricted only for 45 days. 2. The methods used in this project are random sampling methods and results obtained may not be accurately fully accurate and believable. 3. The research has been centered to only Two hundred Customers of INDIABULLS, rather than innumerable Customers dealing with different products of different brands across the globe. 4. The analysis is purely based on closed ended questions and due their deliberate manipulation, important information may be lost and even barriers of communication would cause a limitation. 5. The whole project research was confined to only customers of INDIABULLS 6. The research was done with the help of employees of the organization for some of the dealers and their barriers of communication or way to represent the topic would differ and actual information would be lost. 7. The dealers responded during the survey were possessing primary education and their views would not be able to provide the required information.
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INDUSTRY PROFILE

REAL ESTATE:
Real estate is a legal term (in some jurisdictions, such as the USA, United Kingdom, Canada, Australia and The Bahamas) that encompasses land along
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with improvements to the land, such as buildings, fences, wells and other site improvements that are fixed in location immovable. Real estate law is the body of regulations and legal codes which pertain to such matters under a particular jurisdiction and include things such as commercial and residential real property transactions. Real estate is often considered synonymous with real property (sometimes called realty), in contrast with personal property (sometimes called chattel or personality under chattel law or personal property law). However, in some situations the term "real estate" refers to the land and fixtures together, as distinguished from "real property," referring to ownership of land and appurtenances, including anything of a permanent nature such as structures, trees, minerals, and the interest, benefits, and inherent rights thereof. Real property is typically considered to be Immovable property The terms real estate and real property are used primarily in common law, while civil law jurisdictions refer instead to immovable property. Etymology In law, the word real means relating to a thing (res/rei, thing, from O.Fr. reel, from L.L. realis "actual," from Latin. res, "matter, thing"), as distinguished from a person. Thus the law broadly distinguishes between "real" property (land and anything affixed to it) and "personal" property (everything else, e.g., clothing, furniture, money). The conceptual difference was between immovable property, which would transfer title along with the land, and movable property, which a person would retain title to. The oldest use of the term "Real Estate" that has been preserved in historical records was in 1666. This use of "real" also reflects the ancient and feudal preference for land, and the ownership (and owners) thereof.

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Some people have claimed that the word real in this sense is descended (like French royal and Spanish real) from the Latin word for 'king'. In the feudal system (which has left many traces in the common law) the king was the owner of all land, and everyone who occupied land paid him rent directly or indirectly (through lords who in turn paid the king), in cash, goods or services (including military service). Property tax, paid to the state, can be seen as a relic of that system, as is the term fee simple. However, this derivation of real is a misconception. Real estate terminology and practice outside the United States (around the world) Real estate as "real property" in the U.K. In British usage, real property, often shortened to just property, generally refers to land and fixtures, while the term real estate is used mostly in the context of probate law, and means all interests in land held by a deceased person at death, excluding interests in money arising under a trust for sale of or charged on land. See Real property for a definition and Estate agent for a description of the practice in the UK.

Real estate in Mexico and Central America

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The real estate business in Mexico and Central America is different from the way that it is conducted in the United States. Some similarities include a variety of legal formalities (with professionals such as real estate agents generally employed to assist the buyer); taxes need to be paid (but typically less than those in U.S.); legal paperwork will ensure title; and a neutral party such as a title company will handle documentation and monies in order to make the smooth exchange between the parties. Increasingly, U.S. title companies are doing work for U.S. buyers in Mexico and Central America. Prices are often much cheaper than most areas of the U.S., but in many locations, prices of houses and lots are as expensive as the U.S., one example being Mexico City. U.S. banks have begun to give home loans for properties in Mexico, but, so far, not for other Latin American countries. One important difference from the United States is that each country has rules regarding where foreigners can buy. For example, in Mexico, foreigners cannot buy land or homes within 50 km of the coast or 100 km from a border unless they hold title in a Mexican Corporation or a Fideicomiso (a Mexican trust). In Honduras, however, they may buy beach front property directly in their name. There are different rules regarding certain types of property: ejidal land communally held farm property can only be sold after a lengthy entitlement process, but that does not prevent them from being offered for sale. In Costa Rica, real estate agents do not need a license to operate, but the transfer of property requires a lawyer. Business sector

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With the development of private property ownership, real estate has become a major area of business, commonly referred to as commercial real estate. Purchasing real estate requires a significant investment, and each parcel of land has unique characteristics, so the real estate industry has evolved into several distinct fields. Specialists are often called on to valuate real estate and facilitate transactions. Some kinds of real estate businesses include:

Appraisal: Professional valuation services Brokerages: A fee charged by the mediator who facilitates a real estate transaction between the two parties. Development: Improving land for use by adding or replacing buildings Net lease Property management: Managing a property for its owner(s) Real estate marketing: Managing the sales side of the property business Real estate investing: Managing the investment of real estate Relocation services: Relocating people or business to a different country Corporate Real Estate: Managing the real estate held by a corporation to support its core businessunlike managing the real estate held by an investor to generate income

Within each field, a business may specialize in a particular type of real estate, such as residential, commercial, or industrial property. In addition, almost all construction business effectively has a connection to real estate.

Professional university-level education in real estate is primarily focused at the graduate level. Focus in towards the commercial real estate sector,

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primarily real estate development or investment rather than residential real estate sales conducted by a REALTOR. See also graduate real estate education for a discussion and list of universitylevel real estate programs. "Internet real estate" is a term coined by the internet investment community relating to ownership of domain names and the similarities between high quality internet domain names and real-world, prime real estate. Residential real estate The legal arrangement for the right to occupy a dwelling is known as the housing tenure. Types of housing tenure include owner occupancy, Tenancy, housing cooperative, condominiums (individually parceled properties in a single building), public housing, squatting, and cohousing. Residences can be classified by, if, and how they are connected to neighboring residences and land. Different types of housing tenure can be used for the same physical type. For example, connected residents might be owned by a single entity and leased out, or owned separately with an agreement covering the relationship between units and common areas and concerns.

Major physical categories in North America and Europe include:

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Attached / multi-unit dwellings

o

Apartment - An individual unit in a multi-unit building. The boundaries of the apartment are generally defined by a perimeter of locked or lockable doors. Often seen in multi-story apartment buildings. Multi-family house - Often seen in multi-story detached buildings, where each floor is a separate apartment or unit. Terraced house (a.k.a. townhouse or rowhouse) - A number of single or multi-unit buildings in a continuous row with shared walls and no intervening space. Condominium - Building or complex, similar to apartments, owned by individuals. Common grounds are owned and shared jointly. There are townhouse or row house style condominiums as well. Cooperative (a.k.a. "co-op) - A type of multiple ownership in which the residents of a multiunit housing complex own shares in the cooperative corporation that owns the property, giving each resident the right to occupy a specific apartment or unit.

Semi-detached dwellings
o

Duplex - Two units with one shared wall.

Single-family detached home Portable dwellings

o

Mobile homes - Potentially a full-time residence which can be (might not in practice be) movable on wheels. Houseboats - A floating home Tents - Usually very temporary, with roof and walls consisting only of fabric-like material.

o o

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The size of an apartment or house can be described in square feet or meters. In the United States, this includes the area of "living space", excluding the garage and other non-living spaces. The "square meters" figure of a house in Europe may report the total area of the walls enclosing the home, thus including any attached garage and non-living spaces, which makes it important to inquire what kind of surface definition has been used. It can be described more roughly by the number of rooms. A studio apartment has a single bedroom with no living room (possibly a separate kitchen). A one-bedroom apartment has a living or dining room separate from the bedroom. Two bedroom, three bedroom, and larger units are common. (A bedroom is defined as a room with a closet for clothes storage.) See List of house types for a complete listing of housing types and layouts, real estate trends for shifts in the market and house or home for more general information. Market sector value According to The Economist, "developed economies'" assets at the end of 2002 were the following:

Residential property: $48 trillion; Commercial property: $14 trillion; Equities: $20 trillion; Government bonds: $20 trillion; Corporate bonds: $13 trillion; Total: $115 trillion.

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That makes real estate assets 54% and financial assets 46% of total stocks, bonds, and real estate assets. Assets not counted here are bank deposits, insurance "reserve" assets, natural resources, and human assets. It is not clear if all debt and equity investments are counted in the categories equities and bonds. Mortgages in real estate In recent years, many economists have recognized that the lack of effective real estate laws can be a significant barrier to investment in many developing countries. In most societies, rich and poor, a significant fraction of the total wealth is in the form of land and buildings. In most advanced economies, the main source of capital used by individuals and small companies to purchase and improve land and buildings is mortgage loans (or other instruments). These are loans for which the real property itself constitutes collateral. Banks are willing to make such loans at favorable rates in large part because, if the borrower does not make payments, the lender can foreclose by filing a court action which allows them to take back the property and sell it to get their money back. For investors, profitability can be enhanced by using an off plan or preconstruction strategy to purchase at a lower price which is often the case in the pre-construction phase of development. But in many developing countries there is no effective means by which a lender could foreclose, so the mortgage loan industry, as such, either does not exist at all or is only available to members of privileged social classes.

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COMPANY PROFILE

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Introduction to Indiabulls Indiabulls is Indias leading Financial and Real Estate Company with a wide presence throughout India. They ensure convenience and reliability in all their products and services. Indiabulls has over 640 branches all over India. The customers of Indiabulls are more than 4,50,000 which covers from a wide range of financial services and products from securities, derivatives trading, depositary services, research & advisory services, consumer secured & unsecured credit, loan against shares and mortgage & housing finance. The company employs around 4000 Relationship managers who help the clients to satisfy their customized financial goals. Indiabulls entered the Real Estate business in the year 2005 with its group of companies. Large scale projects worth several hundred million dollars are evaluated by them. Indiabulls Financial Services Ltd is listed on the National Stock Exchange (NSE), Bombay Stock Exchange (BSE) and Luxembourg Stock Exchange. The market capitalization of Indiabulls is around USD 2500 million (29thDecember, 2006). Consolidated net worth of the group is around USD 700 million. Indiabulls and its group companies have attracted USD 500 million of equity capital in Foreign Direct Investment (FDI) since March 2000. Some of the large shareholders of Indiabulls are the largest financial institutions of the world such as Fidelity Funds, Goldman Sachs, Merrill Lynch, Morgan Stanley and Farallon Capital. Indiabulls Group is one of the top business houses in the country with business interests in Real Estate, Infrastructure, Financial Services, Retail, Multiplex and Power sectors. Indiabulls Group companies are listed in
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Indian and overseas financial markets. The Networth of the Group exceeds USD 3 billion. Indiabulls has been conferred the status of a Business Superbrand by The Brand Council, Superbrands India. Financial Services
Business Loan Commercial Credit Loans Commercial Vehicle Loans Loan Against Shares Insurance Distribution

Securities
Equity Research Commodities Online Trading Online IPO

Real Estate
Commercial Residential SEZs

Retail
Organised Retail Store One Happystore

Power
Profile of Power Business Thermal Power Project Hydro Power Project Other Projects

Indiabulls Financial Services is an integrated financial services powerhouse

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providing Consumer Finance, Housing Finance, Commercial Loans, Life Insurance, Asset Management and Advisory services. Indiabulls Financial Services Ltd is amongst 68 companies constituting MSCI - Morgan Stanley India Index. Indiabulls Financial is also part of CLSAs model portfolio of 30 Best Companies in Asia. Indiabulls Financial Services signed a joint venture agreement with Sogecap, the insurance arm of Societ General (SocGen) for its upcoming life insurance venture. Indiabulls Financial Services in partnership with MMTC Limited, the largest commodity trading company in India, has set up Indias 4th Multi-Commodities Exchange. Indiabulls Real Estate Limited is Indias third largest property company with development projects spread across residential projects, commercial offices, hotels, malls, and Special Economic Zones (SEZs) infrastructure development. Indiabulls Real Estate partnered with Farallon Capital Management LLC of USA to bring the first FDI into real estate. Indiabulls Real Estate is transforming 14 million sqft in 16 cities into premium quality, high-end commercial, residential and retail spaces. Indiabulls Real Estate has diversified significantly in the following business verticals within the real estate space: Real Estate Development, Project Advisory & Facilities Management: Residential, Commercial (Office and Malls) and SEZ Development. Power: Thermal and Hydro Power Generation.

Indiabulls Securities Limited is Indias leading capital markets company with All-India Presence and an extensive client base. Indiabulls Securities
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possesses state of the art trading platform, best broking practices and is the pioneer in trading product innovations. Power Indiabulls, in-house trading platform, is one of the fastest and most efficient trading platforms in the country.. Indiabulls Securities Limited is the first brokerage house to be assigned the highest rating BQ 1 by CRISIL. Growth of Indiabulls Year 2000-01: One of Indias first trading platforms was set up by Indiabulls Financial Services Ltd. with the development of an in-house team. Year 2001-04: The service offered by Indiabulls was increased to include Equity, F&O, Wholesale Debt, Mutual fund, IPO Financing/Distribution and Equity Research. Year 2005-06: In this particular year Indiabulls ventured into Distribution and Commodities Trading business. Year 2006-07: This was one of the most important years in the history of Indiabulls. In this year:

Indiabulls came out with its initial public offer (IPO) in September 2005.

Indiabulls started its Consumer Finance business. Indiabulls entered the Indian Real Estate market and became the first company to bring FDI in Indian Real Estate. Indiabulls won bids for landmark properties in Mumbai.
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Year 2007-08: In this year the company acquired over 115 acres of land in Sonepat for residential home site development. The world renowned investment banks like Merrill Lynch and Goldman Sachs increased their shareholding in Indiabulls. It also became a market leader in securities brokerage industry, with around 31% share in Online Trading. The worlds largest hedge fund, Farallon Capital and its affiliates committed Rs. 2000 million for Indiabulls subsidiaries Viz. Indiabulls Credit Services Ltd. and Indiabulls Housing Finance Ltd. In the same year, the Steel Tycoon Mr. L N Mittal promoted LNM India Internet venture Ltd. acquired 8.2% stake in Indiabulls Credit Services Ltd. Year 2008-09: In this year, Indiabulls Financial Services Ltd. was included in the prestigious Morgan Stanley Capital International Index (MSCI). Indiabulls Financial Services Ltd. was benefited with the Farallon Capital agreeing to invest Rs. 6,440 million in it. The company also received an in principle approval from Government of India for development of multi product SEZ in the state of Maharashtra. Indiabulls Financial Services Ltd acquired 100% of the equity share capital of Noble Realtors Pvt. Ltd. Indiabulls Power Limited was established in 2008 to capitalize on emerging opportunities in the Indian power sector. Year 2009-10: The growth in 2009-10 is lower than the nine per cent recorded in the preceding fiscal, but that is not as low as expected by certain analysts and
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quite in the range projected by the Reserve Bank of India at 6.5-7 per cent. However, the manufacturing sector proved to be a dampener where the growth turned lower at 1.4 per cent in the fourth quarter, pulling down the fourth quarter GDP growth to 5.8 per cent from 8.6 per cent a year ago. GDP growth in the third quarter of 2008-09 has been revised to 5.8 per cent from 5.3 per cent estimated provisionally. Year 2010-11: India bulls Securities reports net profit of Rs 61.22 crore in the Year ending March 2010-2011 compared to net loss of Rs 12.88 crore during the previous year ended March 2008-2009. Sales declined 11.71 Percent to Rs 292.07 crore in the Year ending March 2009-2010 compared to Rs 330.80 crore during the previous year ended March 2008-2009. India bulls Financial Services Limited : India bulls Financial Services is one of Indias leading and fastest growing private sector financial services companies. India bulls Financial Services is an integrated financial services powerhouse providing Consumer Finance, Housing Finance, Commercial Loans, Life Insurance, Asset Management and Advisory services. The company is focused on providing multiple financial services through an extensive network of consumer touch-points covering Tier 1, Tier 2 & Tier 3 cities. India bulls serves more than 500,000 customers across different financial products through its branch network, call centers & the internet. It also ranks among the top private sector financial services and banking groups in terms of net worth. Retailing in India is gradually inching its way to becoming the next booming industry. The whole concept of shopping has changed in terms of consumer buying behavior and leading to a revolution in shopping. Modern retail has entered India in the form of sprawling shopping centers, multi-storied
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lifestyle malls and huge complexes offer shopping, entertainment and food all under one large roof. A retail business works on a network environment as the stores connect to one another as well as to supplier sites. This is because in the retail business quick response is the key to success. Retail is buzzing with lot of excitement and euphoria. The market is growing and government policies are becoming more favorable and emerging technologies are facilitating operations. The next few years will be amongst the most remarkable in the evolution of modern retail in India and Store One Retail India Ltd. is amongst those that have aspired to emerge into this booming industry. Store One Retail India Ltd. is the retail arm of India bulls Group, a business conglomerate catering to the entire Indian consumption space. Store One Retail operates on multiple retail formats in both value and lifestyle segment of the Indian consumer market. The company has forayed in multiple formats which include Store One (in the process of being re-branded) - a chain of lifestyle stores, happy store a hyper format retail chain offering great value for money on daily needs, apparels, home and appliances. The company already has operational stores at Pune, Nagpur & Faridabad (NCR) .The Company plans to stretch its footprint across the nation with the addition of more such stores.

The Board of Directors Sameer Gehlaut Chairman and CEO

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Gagan Banga Rajiv Rattan Shamsher Singh Aishwarya Katoch Karan Singh Prem Prakash Mirdha Saurabh K Mittal Amit Jain

Executive Director CEO Director Director Director Director Director Company Secretary

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Senior Vice President

Regional Manager

Branch Manager Senior Sales Manager

Support System

Sales Function

RM/SRM Back Office Executive Local Compliance Officer

ARM

Dealer

Organization Structure- Board of Directors:

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Trading Products of Indiabulls Securities

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Indiabulls Securities Trading Products

Cash Account

Intraday Account

Margin Trading

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Indiabulls Securities provide three products for trading. They are Cash Account Intraday Account Margin Trading (Mantra) Cash Account: It provides the client to buy 4 times of cash balance in his trading account.

Intraday Product: It provides the client to buy 8 times of his cash balance in the trading account. Mantra Account: Also called as margin trading, is a special account to buy on leverage for a longer duration The subsidiaries of India bulls Financial Services Ltd. include:

Indiabulls Capital Services Ltd. Indiabulls Commodities Pvt. Ltd. Indiabulls Credit Services Ltd. Indiabulls Finance Co. Pvt. Ltd

Indiabulls Housing Finance Ltd.

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 Indiabulls Insurance Advisors Pvt. Ltd. Indiabulls Resources Ltd. Indiabulls Securities Ltd

Indiabulls Financial Services Ltd: Indiabulls Financial Services Ltd. was incorporated in the year 2005.The Auditors of Indiabulls Financial Services Ltd. are Deloitte, Haskins & Sells. The main activity of this company is in relation to securities and stock brokerage. It was also responsible for setting up one of Indias first trading platforms. Indiabulls Financial Services is one of Indias leading and fastest growing private sector financial services companies. Indiabulls Financial Services is an integrated financial services powerhouse providing Consumer Finance, Housing Finance, Commercial Loans, Life Insurance, Asset Management and Advisory services. The company is focused on providing multiple financial services through an extensive network of consumer touch-points covering Tier 1, Tier 2 & Tier 3 cities. Indiabulls serves more than 500,000 customers across different financial products through its branch network, call centers & the internet. It also ranks among the top private sector financial services and banking groups in terms of net worth.
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Indiabulls Securities Limited: Indiabulls Securities Limited is Indias leading capital markets company with All-India Presence and an extensive client base. Indiabulls Securities is the first and only brokerage house in India to be assigned the highest rating BQ 1 by CRISIL. Indiabulls Securities Ltd is listed on NSE, BSE & Luxembourg stock exchange

Indiabulls Real Estate Limited: Indiabulls Real Estate Limited with projects covering a total land area in excess of 10,000 acres is one of the largest listed real estate companies in India and a leading national player across multiple realty and infrastructure sectors. IBREL projects include High-end Office and Commercial Spaces, Premium Residential Developments, Integrated Townships, Luxury Resorts and Special Economic Zones. IBREL is partners with internationally renowned consultants and construction companies for its developments at various stages of execution. Store One Retail India Ltd: Retailing in India is gradually inching its way to becoming the next booming industry. The whole concept of shopping has changed in terms of consumer buying behavior and leading to a revolution in shopping. Modern retail has entered India in the form of sprawling shopping centers, multi-storied lifestyle malls and huge complexes offer shopping, entertainment and food all under one large roof.
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A retail business works on a network environment as the stores connect to one another as well as to supplier sites. This is because in the retail business quick response is the key to success. Retail is buzzing with lot of excitement and euphoria. The market is growing and government policies are becoming more favorable and emerging technologies are facilitating operations. The next few years will be amongst the most remarkable in the evolution of modern retail in India and Store One Retail India Ltd. is amongst those that have aspired to emerge into this booming industry. Store One Retail India Ltd. is the retail arm of Indiabulls Group, a business conglomerate catering to the entire Indian consumption space. Store One Retail operates on multiple retail formats in both value and lifestyle segment of the Indian consumer market. The company has forayed in multiple formats which include Store One (in the process of being re-branded) - a chain of lifestyle stores, happystore - a hyper format retail chain offering great value for money on daily needs, apparels, home and appliances. The company already has operational stores at Pune, Nagpur & Faridabad (NCR) .The Company plans to stretch its footprint across the nation with the addition of more such stores. Indiabulls Power Business: Indiabulls Power Limited was established in 2007 to capitalize on emerging opportunities in the Indian power sector. It develops and intends to operate and maintain power projects in India. Indiabulls is currently developing Five Thermal Power Projects with an aggregate capacity of approximately 6600 MW. These projects include, Amravati Phase-I (1320 MW), Amravati Phase-II (1320 MW), Nasik (1335 MW) in Maharashtra, Bhaiyathan Thermal Power Project (1320 MW) & Chhattisgarh Power Project (1320 MW) in the State of Chhattisgarh. In addition to the above Indiabulls is also
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developing four medium size Hydro Power Projects in Arunachal Pradesh aggregating to 167 MW. Indiabulls has also entered into MoUs with the Govt. of Madhya Pradesh and Jharkhand for setting up of 2640 MW & 1320 MW Thermal Power Projects in each of these States respectively.

Indiabulls power trading ltd: Indian Power Trading sector has come a long way since trading was recognized as a distinct activity in the Indian Electricity Act 2003. By the end of FY 2008-09 the traded volume has increased manifold since 2003. The market has matured in terms of volume traded, number of trading entities and sophistication of the trading instruments. India saw its first online exchange for trading of electricity in 2008 thus further improving the price discovery mechanism. The country today has two operational Power Exchanges which are operating on Day Ahead contracts. The electricity futures have also been introduced on an Indian Commodity Exchange. These developments in the market open up a new dimension in the Indian energy sector for optimization of Demand and Supply by way of trading. Trading of electric power would help the entities with surplus or deficit power situations to ensure optimal utilization of their resources & create an inter-regional & intra-regional balance in respect of power.

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Indiabulls group companies Indiabulls Power Trading Limited and Indiabulls Power Generation Limited have been awarded with Category A Interstate Power Trading License by the Honble Central Electricity Regulatory Commission (Vide License No. 32/Trading/CERC dated 12.09.2008 and Vide License No. 33/Trading/CERC dated 12.09.2008). Indiabulls has also been granted a category F trading license for intrastate trading in Maharashtra by Honble MERC (Vide License No. 2 of 2008 dated 21st August 2008).

Investor Relations: For Investor/Analyst Queries Indiabulls Financial Services Limited Gagan Banga ( Chief Executive Officer ) 4 th floor vijetha classic empire Beside icici bank Satnyarayanapuram Chaitanyapuri, Dilsuknagar. Ph no:040 40112203 Email:ceo.financial@indiabulls.com

Indiabulls Securities Limited Divyesh Shah ( Chief Executive Officer ) 2 nd floor, ascent towers, road no 10,
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Banjara hills, Hyderabad. Ph no: 040 - 39183441 Email : helpdesk@indiabulls.com Indiabulls Real Estate Limited Vipul Bansal (Jt. Managing Director) Marketing Office: Old Netha Mill, 1-2-608 to 620, Lower Tank Bund Road, Elichiguda,Hyderabad - 500 003 Email : ceo.realestate@indiabulls.com

The Bankers of Indiabulls Financial Services Ltd. are as follows: ABN-Amro Bank Andhra Bank Bank of Maharashtra Bank of Rajasthan Ltd. Canara Bank Centurion Bank of Punjab Ltd. Citibank Corporation Bank Dena Bank HDFC Bank Ltd HSBC Ltd. ICICI Bank Ltd. IDBI Ltd Industrial Bank Ltd. ING Vysya Bank Ltd
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 Karnataka Bank Punjab National Bank State Bank Of India Syndicate Bank Union Bank Of India UTI Bank Ltd. Yes Bank Ltd.

DATA ANALYSIS & INTERPRETATION

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SALES PROMOTIONAL ACTIVITIES Promotion is true that products are manufactured to satisfy the needs of the consumers.. But alone is not enough. Today the responsibility of the manufacturers does not cease with physical production whatever may be the nature of the product. The present day marketers are consumer oriented where it is the duty of the manufacturers to know from where, when, how and what price the products would be available. Successful marketing consists in offering the right product of the right price of the right place (and time) with right promotion. In course of time, various activities came into vogue designed particularly to help easy sale of goods. These activities commonly known as promotional Mix. The marketing communication Mix also called as the Promotion Mix consists of four major tools.

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5. Advertising. 6. Sales Promotion 7. Publicity 8. Personal Selling MARKETING COMMUNICATION PROCESS: Generally marketing communication is undertaken to pass on the message of a product or sale to the ultimate consumers. Thus, there are three elements in this process.

IMPORTANCE OF ADVERTISING: The purpose of advertising is motivating but to sell something a product, a service or an INDIABULLS. The real objective of advertising is effective communication between producers and consumers. In other words the ultimate purpose all advertising is Increased awareness list of the following specific objectives of advertising. To make on immediate INDIABULLS To build primary demand To introduce a price deal To inform about a products availability To increase market share

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To help salesman by building on awareness of a product among retailers To increase the frequency use of a product. To build overall company image To build brand recognition

PERSONAL SELLING The process of selling is ensured by personal selling supposed by advertising and sales promotion. Of these three methods personal selling occupies the predominant role mainly because of the personal element involves. It may be described as a personal source rendered to the community in connection with marketing of goods. It is a marketing process with which consumers are personally persuaded to by goods and services offered by a manufacturer. The most powerful element in the promotional mix is salesman ship, is not something very new. Even centuraries ago salesman ship was practiced in Greece and Rome. According to Peter Drucker Cyrus Mecornie was the first man to use modern technique of selling. Features:

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It helps to establish a cordial and obiding relationship between the organization and its customers. It is a creative art. It creats wants a new. It is a science, in the sense that One human mind influences another human mind. Personal selling imparts knowledge and technical assistance to the consumers.

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SALES PROMOTION Promotion includes all those functions, which have to do with the marketing of a product all other activities designed to increase and expand the market. But it is clearly distinguished from advertising and personal selling, through basic aim or all the three is one and the same viz., to increase the volume of sales. Sales Promotion : Contests, Games Sweep stakes, Lotteries Premiums Sampling Fairs and Trade shows Exhibs Demonstrators Couponing Rebates Low interest Financing Entertainment Trade in allowances Trade stamps Sales promotion in a specific sense, refers to those sales activities that supplement both personal selling and advertising and co-ordinationate them and help to make them effective, such as displays, shows and expositions, demonstrations and other non recurrent selling efforts not in the ordinary routine.

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In a general sense the sales promotion includes personal selling, advertising and supplementary selling activities.

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Evaluation of Sales Promotion: Two decades ago, there was no agreement among the marketing people that there was a separate sales promotion function. In those days, promotion was a share- run to gain a short run good. The importance of sales promotion is modern marketing has increased mainly an account of its ability in promoting sales and preparing the ground for future expansion. The main objective of sales promotion is to attract the prospective buyer towards the product. PUBLICITY The publicity is derived as Any form of commercially significant news about a product, and institution, a service, or a person published I a space or radio i.e. not paid for by the sponsor. In short advertisement is paid form of publicity. It is to be noted here that though the terms ADVERTISING AND Publicity or differences in the field of marketing, both are used interchangeably. The media are broadly classified into direct indirect. Direct method of advertising refers to such methods used by the advertiser with which he could established a direct contact with the prospects. Most of the media are indirect in nature EX: Free Publicity, cinema, etc. Press Publicity : This remains the most popular method of publicity to day. News papers and magazines have become a part of cultural and political life of the people. Now press publicity takes two forms.

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(a) (b) (a)

News Papers Magazines New papers : The abbreviation for news papers is North. East, West, South past and

present event report. News papers are bought largely for their news value. As such they are appropriate for announcing new products and new development of existing products. Because of their frequency of publication, they are also well suited to opportunity makers, the various advantages may be summed up as follows : They reach nook and corner, so their coverage is high. High frequency enables speedy preparation and publcation of advertisement. News papers offer a lot of flexibility. According to the convenience and necessity of the advertises the shape and size of advertisement could be changed. Advertising in news papers is a cheap method of advertising from the company point of view. The news papers advertising sponsor four kinds of advertising Classified advertisement EX : House for sale etc., General advertisement Teaser advertisement News type advertisement
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(b)

Magazines : Another media under press publicity is magazines, and journals. They also offer good facility because magazines are read leisurely when the reader mentally prepared to receive the advertisement. Magazines are periodicals (periodicals of publication is regular) but different from news papers in two respects. One is that it pre-selects, its readership through the nature its content: as mentioned above they are read leisurely magazines, as a group may be subdivided from the point of view of advertisers as follows: Kinds of out-door publicity: Rural Advertising: It refers to posters which are often posted on walls. The size of such poster would be big and might contain pictures etc. It is often found in cinema advertising. Advertisement boards : These advertisement or posters but are kept at certain fixed places especially at points. Where people frequently assemble bus stages, railway stations etc., and Big hoardings will be placed at various road sides with various offers using stars such as Sachin Ramesh Tendulkar and Sharuk Khan who are the Brand Ambassadors for INDIABULLS with various adds. Vehicular Advertising : This refers to moving advertisements. These advertisements on moving vehicle such as buses and railway trains offer examples of this. This type of advertising has such a very large circulation and is considered to be very effective.
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ANALYSIS THE ANALYSIS TYPES OF CONSUMERS OF PURCHASE OF INDIABULLS FACTORS NO.OF RESPONDENTS PERCENTAGE EMPLOYEES 15 30% BUSINESS PERSONNEL 26 52% PROFESSION 3 6% NRIs 6 12% TOTAL 50 100%

Interpretation: According to my survey, it can be seen from the above table that indicates Employees 15 (30%), Business Personnel 26 (52%), Profession 3 (6%) and NRIs 6 (12%), are preferring to purchase INDIABULLS.

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ANALYSIS OF REPRESENTING INFLUENCING FACTORS TO PURCHASE OF INDIABULLS

FACTORS FRIENDS ADVERTISEMENTS GOODWILL/FAME PERSONAL CHOICE TOTAL

NO.OF RESPONDENTS PERCENTAGE 11 22% 10 20% 14 28% 15 30% 50 100%

Interpretation

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As per my survey, the above table reflects that Friends 11 (22%), Advertisements 10 (20%), Goodwill/Fame 14 (28%), Personal Choice 15 NO.OF RESPONDENTS 5 20 19 6

ATTRIBUTES VERY GOOD GOOD AVERAGE SATISFACTORY

PERCENTAGE 10% 40% 38% 12%

TOTAL 50 100% (30%) are the factors influencing to purchase of INDIABULLS. THE LEVEL OF SATISFACTION OF CONSUMERS TOWARDS THE PURCHASE OF INDIABULLS.
25 20 15 10 5 0 5 10%
VERY GOOD

20

19

6 40%
GOOD

38%
AVERAGE

12%
SATISFACTORY

NO.OF RESPONDENTS

PERCENTAGE

Interpretation As per my survey above the table customer satisfaction consumer id very good 5 (10%), good 20 (40%), Average 9(38%,) Satisfactory 6(12%) are the factors consumers purchasing of INDIABULLS.

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THE LEVEL OF SATISFACTION OF CONSUMERS TOWARDS THE PURCHASE OF INDIABULLS.

Attributes Very Good Good Average Not Satisfied Total

No. of Respondents 10 21 16 3 100

Percentage 20% 42% 32% 6% 100%

25

21
20

16
15 10 5

10

20%
0 Very Good

42%
Good

32%
Average

6%

Not Satisfied

No. of Respondents

Percentage

Interpretation As per my survey above the table customer satisfaction consumer id very good 10 (20%), good 21 (42%), Average 16(32%,) Satisfactory 3(6%) are the factors influencing satisfaction of consumers purchasing of INDIABULLS.

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Which of the connection that you most prefer by advertisements? A) INDIABULLS B) JANAPRIYA C) SUCHERINDIA D) SMC ATTRIBUTES INDIABULLS JANAPRIYA SUCHERINDIA SMC TOTAL NO.OF RESPONDENTS 6 19 18 8 50 PERCENTAGE 12% 38% 36% 16% 100%

Interpretation: As per my survey above the table customer satisfaction consumer Indiabulls 6 (12%), janapriya 19 (38%), suchirindia 18(36 %,) smc 8(16%) are the factors influencing satisfaction of consumers purchasing of INDIABULLS

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If you are satisfied with INDIABULLS real-estate plans? A) B) Yes No Particulars YES NO Respondents 40 60

Interpretation: As per my survey above the table the no respondents of customer satisfaction is very low and the company must improve it .

SWOT ANALYSIS
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STRENGTH INDIABULLS - CONCEPT, ATHOUGHT, A NOTION. INDIABULLS IS ABOUT SIMPLE THOUGHTS THAT HAVE THE POWER TO ENHANCE LIFE The INDIABULLS chitchat is real estate easily available across a host of dealer and retail outlets all over your city.

The INDIABULLS is like an ocean full of technology and information

full of real world. It has good research and development will equip with efficient work

force. National and international services. INDIABULLS is one of the leading real estate service providers, with

a footprint, in 20 states covering all four metros It has over one million satisfied customers. An INDIABULLS network connects its user to the other network

within seconds compared to other networks. INDIABULLS completes the formalities of the Government by

fulfilling the statutory requirements in taking the proof of the customer. WEAKNESS

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An INDIABULLS network is weak in rural places. INDIABULLS is stricter in govt. statutory proofs that should be made

flexible to the customer. Poor available of information for the customer in the city and some

other places. Unlike the other operators giving subsidiaries. Poor knowledge to the retailers about INDIABULLSs packages,

schemes and promotional activities. OPPORTUNITIES Huge sales can be expected if proper eye catching advertisements,

promotional activities are designed for new customers. By giving quick and proper services INDIABULLS can become the

No.1 operator in India in retail industry.

THREATS

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The product is at the growth stage of the company has to stay ahead of

its competitors and persuade the customer to prefer the product. Company personnel should be taken but it should be customer

friendly, otherwise the company may lose the sales. The company should give priority to the rural customers, so as get

good business otherwise, other Operator may capture the market.

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FINDINGS The company is advertisement is not fair and is not reaching to all The advertisement is difficult to understand. INDIABULLS is not concentrating on the promotional activities for INDIABULLS is not giving gifts for the customers. The company is not concentrating on other types of advertising media. The package design is not communicative and eye catching, so

people.

the customers and for the retailers.

package design and color have to blend harmoniously to make the package communication effective. Network is not reaching to rural villages. The company is not conducting road shows so as to get awareness in Improve the marketing personnel and they should give full knowledge INDIABULLS must improve their personnel selling direct contacting

the public about the product and services. to the customers and retailers.

customers to give awareness of their products.

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SUGGESTIONS INDIABULLS is not giving gifts for the customers. The company is not concentrating on other types of advertising media. The package design should be communicative and eye catching, so

package design and color have to blend harmoniously to make the package communication effective.

Network should be expanding to rural villages. Reduce the EMI rates to increase the market share. The company should conduct road shows so as to get awareness in the

public about the product and services. Improve the marketing personnel and they should give full knowledge

to the customers and retailers. The offers should be fairer and should also necessary to bring new It will help full in Increasing of Sales if The INDIABULLS brings for

offers.

the different groups of people such as, NRIs, Employees, Girls etc.,

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BIBLIOGRAPHY COMPANY PROFILE PRINCIPLES OF MARKETING MANAGEMENT MODERN MANAGEMENT NEWSPAPERS ---------PHILIP KOTLER R.S.N.PILLAI THE HINDU THE ECONOMIC TIMES DECCAN CHRONICLE THE TIMES OF INDIA ---www.indiabull.com

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QUESTIONNAIRE 1. 2. Name: Occupation: Employee 3. 4. Business Profession Student

Addresses for Communication: Monthly Income (or) Income Level 2000-4000 8000-12000 4000-8000 More than 12000

5.

If yes which connection in real estate you had? INDIABULLS Janapriya Others sucherindia SMC

6.

If you have INDIABULLS Connection, how are their services? Very god Not Satisfied Good Average

7.

Are you satisfied with INDIABULLS RATE? Yes No

8.

You are single paid customer (or) EMI customer? 1 one EMI

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If you are satisfied with INDIABULLS real-estate plans? Yes No

10.

Who influenced you to take INDIABULLS connection? Advertisement Goodwill/Fame Friends/Relatives Personal Choice

11.

What type of promotional activity you preferred in purchasing Advertisement Publicity Sales Promotion Word of Mouth

INDIABULLS?

12.

Which of the connection that you most prefer by advertisements? INDIABULLS Janapriya sucherindia SMC

13.

Specify your level of satisfaction? Very Good Maintenance Price Performance After Sales Service

Good

Average Satisfactory

14.

Any Suggestions? .........................................................

......... ......................................................... .........

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