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Media

Social Media In a few short years, social technologies have given social interactions the speed and scale of the Internet. Whether discussing consumer products or organizing political movements, people around the world constantly use social-media platforms to seek and share information. Companies use them to reach consumers in new ways too; by tapping into these conversations, organizations can generate richer insights and create precisely targeted messages and offers. MGIs estimates suggest that by fully implementing social technologies, companies have an opportunity to raise the productivity of interaction workershigh-skill knowledge workers, including managers and professionalsby 20 to 25 percent. Stats today > 1.5 billion social networking users globally 80% of total online users interact with social networks regularly 70% of companies using social technologies 90% of companies using social technologies report some business benefit from them

Untapped potential Value of $900 billion to 1.3 trillion could be unlocked by social technologies in 4 sectors 20-25% potential improvement possible in knowledge worker productivity

Social media is a collection of online platforms and tools that people use to share and create content, opinions, insights, experiences and perspectives, facilitating conversations and interactions online between groups of people. As opposed to traditional media, social media allow people to be engaged and engage others.

Social Media is the platform/tools. Social Networking is the act of connecting on social media platforms. Social Media Marketing is how businesses join the conversation in an authentic and transparent way to build relationships.

Its a strategic tool for uncovering business insights. Its managing the influencers who are driving the conversation around your brand. Its marketing that provides value and turns customers into evangelists. Its a critical component customer care. Its transforming your organization to meet the transparency and humanity customers now expect of brands.

The Occupy movement is an international protest movement against social and economic inequality, its primary goal being to make the economic structure and power relations in society fairer. Different local groups have different foci, but among the prime concerns is the claim that large corporations and the global financial system control the world in a way that disproportionately benefits a minority, undermines democracy and is unstable. The movement commonly uses the slogan We are the 99%, the #Occupy hashtag format, and organizes through websites such as Occupy Together.

Examples for social media Political Arab Spring: Dubai School of Government report: Nearly 9 in 10 Egyptians and Tunisians surveyed in March said they were using Facebook to organise protests or spread awareness about them. Furthermore, 28% of Egyptians and 29% of Tunisians from the same poll said that blocking Facebook greatly hindered and/or disrupted communication. Social media use more than doubled in Arab countries during the protests. Some research by Howard Rheingold, a specialist on the implications of modern communication media, have shown how collective intelligence, dynamics of the crowd in participatory systems such as social media, have the immense power to support a collective action - such as foment a political change Social media have played a substantial role in supporting collective actions. In various recent events, from the Arab Spring to the London riots, they are described as important tools for the disparate crowd to communicate, coordinate, and mobilize itself.

Occupy movement (Occupy Wall Street too)

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