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Executive Summary
Synechron is a Global leader in Architecting and developing IT-Powered Strategies and capabilities for emerging and evolving businesses across industries. Synechron was founded in 2001 as a privately owned company with global offices in New York, New Jersey, Connecticut, Charlotte, Denver, Nashville, San Diego, Canada, London, Amsterdam, Tokyo, Singapore, and Dubai. Synechron's global delivery centers work in tandem with its 2 state-of-the-art Global Development Centers based in Pune, India. Synechron works for many industry verticals primarily being Capital Markets, Mortgage Banking, Digital Media and Technology, Insurance and Others
Objectives
Some of the corporate objectives are the following. Front End Advisors combined with Domain Rich Execution Teams Flexibility & Responsiveness (Service Advantage)- Big enough to scale rapidly yet compact and flexible enough to provide a higher level of service. Not a factory - The people who work for synechron are passionate about what they do. Rated Top 15 employer five years in a row by Dataquest Focus on Financial Services and Digital Media Trusted Partners-Synechron is privately held and doesn't have the same pressure as some of its competitors to continually sell to clients
Product/Brand Strategy
Synechron has adopted a client-focused strategy to achieve growth. Rather than focusing on numerous small organizations, it focuses on limited number of large organizations throughout world. In order to cater its clients, the company emphasizes on custom-built softwares. Another differentiating factor forSynechron is that it commands premium margins. Company does not negotiate over margins beyond a certain limit and some time prefers to walk-out rather than compromise on quality for low-cost contracts. This has helped in building an image for quality driven model rather than cost-differentiating model.
Pricing Strategy
Synechron is developing many pricing strategies to acquire new clients and generate revenue. Low cost Global delivery 24/7 Model. Invested in developing training centers